Integration between MediaSilo and Atomos Cloud Studio unlocking rapid transfer of content from on-set to editors to be showcased at NAB 2024
Boston, MA – April 11, 2024 – EditShare®, a technology leader that enables storytellers to create and manage collaborative media workflows, today announced it has partnered with Atomos to bring camera to cloud workflows to MediaSilo, the leading video collaboration platform. MediaSilo will be integrated with Atomos’ pioneering cloud connected range of camera mounted monitor-recorders, which can be attached to virtually any HDMI or SDI camera source. Camera to Cloud workflows accelerate the creative process. By shrinking the capture-to-edit time frame, editors can begin working on media instantly instead of waiting for hard drives or delayed file transfers. The Atomos MediaSilo integration unlocks these capabilities elegantly. Simply connect your camera to your cloud enabled Atomos device via HDMI or SDI. After pairing your device via your Atomos Cloud Studio account and adding MediaSilo as your destination, you can select the target project and folder for media upload. Once you hit record, proxy files will automatically sync to the MediaSilo project or folder you have selected. Team members can then jump in to start reviewing the footage as it arrives. MediaSilo also creates dynamic review links that automatically update as more footage is shot, so external collaborators have one destination for feedback.
Access to your MediaSilo account is included in Atomos Cloud Studio’s Camera to Cloud plan. Anyone purchasing an Atomos Connect (for Ninja V, V+, Ninja or Ninja Ultra), a Shogun, or Shogun Ultra automatically receives a free all-inclusive subscription. Both plans include single/dual recording, 4K upload, and progressive upload, Atomos’ unique progressive file transfer technology that gets content into MediaSilo while you are still shooting.
EditShare CEO Ramu Potarazu said, “We’re extremely excited to start MediaSilo’s camera to cloud journey with Atomos. Our decision was rooted in the EditShare brand ethos of flexibility: we want our customers to work with creative tools of their choice. Integrating MediaSilo to Atomos products such as the Shogun and Ninja lets people choose the right camera product for each project. We look forward to seeing our customers benefit from the speed and flexibility they’ll see with MediaSilo + Atomos camera to cloud.”
“I’m delighted to announce another camera to cloud integration with Atomos Cloud Studio. We’ve always considered ourselves to be a neutral ‘gateway’ to a wide selection of secure destinations for our customers’ content,” said Jeromy Young, CEO of Atomos. “MediaSilo is highly respected in the post production world for accelerating collaboration, and its addition to our online platform offers our DNx-orientated customers in particular a route into Camera to Cloud. It’s very much a win-win scenario for both parties.”
The integration will be on display at NAB 2024 at both the Atomos booth (Central Hall – C4931) and the EditShare booth (South Hall Lower – SL8087), and will be generally available in mid Q2 of 2024.
For more information on all EditShare solutions, please visit the website at www.editshare.com. Information on the Atomos product portfolio can be found at www.atomos.com.
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About EditShare EditShare is a technology leader that enables collaborative media workflows from storyboard to screen on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration. EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
About Atomos Atomos is a video technology innovator. When we started just over a decade ago, we combined high-quality touchscreen monitors, removable storage, and Apple ProRes to dramatically improve the quality of video captured by almost any camera. For the first time, video makers could take the uncompressed output from the camera and store it in Apple’s professional, easy-to-edit format.
With Connect, Atomos extends the capabilities of its monitor-recorders with a host of cloud-based tools and services. Content creators now have greater peace of mind as their footage is simultaneously stored on the camera, in the cloud and on the Atomos recorder. Workflows anywhere in the world can access media from a cloud connected Atomos device. Our online services extend our physical products’ capabilities, empowering filmmakers, and video creators with essential tools for camera-to-cloud, collaboration and review, cloud editing, live multi-cam production, wireless timecode, and streaming. It is a flexible ecosystem of subscription-based services that can grow with customers’ needs.
Expanded lineup includes new EFS NVMe finishing nodes, revolutionary private cloud technology and powerful enhancements to FLOW asset management, MediaSilo and Screeners.com
Boston, MA, February 29, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows, is celebrating 20 years of outstanding innovation at the 2024 NAB Show (booth SL8087, Las Vegas Convention Center, 14 – 17 April). It will mark the milestone by unveiling powerful new tools for producers and post facilities, new software and hardware, and the initial integration between FLOW and MediaSilo.
EditShare has always pushed the boundaries of media engineered storage solutions and will be demonstrating for the first time the new EFS NVMe, which enables creatives to work in demanding media formats such as DPX, OpenEXR, 4K/8K and beyond – all powered by the media aware industry standard file system, EFS. EFS NVMe provides unprecedented throughput, three times greater than the aggregate bandwidth of previous SSD generation servers, making it ideal for users working with VFX and other high bandwidth, high throughput environments.
EditShare completed its merger with Shift Media in September 2023, and at NAB 2024 the company is already unveiling major steps in integration and enhancements. Users of FLOW, the asset and workflow management platform integrated into EditShare’s storage systems, will be able to directly access all of the tools in the MediaSilo video collaboration platform to distribute viewing copies and collate annotations, speeding still further the processes of collaboration and content sign-off.
Within MediaSilo, collaborative creative editorial review improvements will include side-by-side version comparisons, user mentioning and range-based commenting. These advances further the effectiveness of MediaSilo as a review tool during the production and post timeline. To protect content, MediaSilo incorporates visible and forensic watermarking, which dynamically inserts viewer information into the file and is completely customizable including text and images. EditShare also recently released image and document watermarking support in MediaSilo, further bolstering its security capabilities for assets such as scripts, casting shots, and sensitive marketing materials.
Screeners.com, the preferred press screener solution of publicists and content security teams, will see a fresh look unveiled for the reviewer user interface. Publicists will have more branding customization options including in-video logo watermarks, specific color palettes on network pages, and broader options for key art. Reviewers will see an enhanced OTT-style experience with improved content recommendations, watchlists, and expiration notifications.
“From the day, 20 years ago, that EditShare was formed, there has been a tight focus on freeing content creators to exercise their craft, minimizing the need to interact with the technology,” said Tara Montford, Co-Founder and EVP Sales at EditShare. “Thanks to the close relationship we have with our clients, we are able to understand their needs and rapidly develop solutions to meet them.
“I am particularly proud of the way we have integrated the former Shift Media technology into our overall platform and program,” he added. “To be able to unveil really complex interworking just a few months after the merger is impressive. But what is really important is that it makes both EditShare FLOW and MediaSilo even more effective and valuable for our clients.”
Also on display at NAB 2024 will be FLEX Sync, which builds on EditShare FLEX’s cloud storage management layer. FLEX Sync provides powerful tools to sync with services such as Amazon S3, Wasabi and Backblaze. By making it easy to establish sync destinations and pick storage tiers, users will have complete confidence in their backups to the cloud. FLEX Sync also paves the way to use the cloud for specialist processor-intensive tasks like AI, fully integrated into the workflow.
Now available with all new EFS systems, EditShare Connect features new swift link technology, a revolutionary productivity tool turning your on-premise storage into your own private cloud for remote editing workflows. Reliably connect from any location using automatic latency detection and use your favorite NLE software on any OS to work on your media remotely and securely.
Finally, NAB Show will see the launch of expanded EditShare One functionality. EditShare One enhances the experience of FLOW users by providing a single user interface for collaborating across the FLOW feature set. Organize, thelatest EditShare Onemodule, ensures users can easily identify assets, whether they are stored in the cloud, on-premise or in a hybrid network. It means a producer or edit assistant can preview and log assets, view and edit metadata, and prepare content for work from any connected desktop, releasing edit suites for creative work. Organizejoins the Produce module as part of EditShare One’s transformational approach to asset management, organization and collaboration during video production and post-production.
Celebrate the 20th anniversary with EditShare on booth SL8087, book time with us at the show by clicking here.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Since the Lumière brothers wowed audiences with footage of a train pulling into a station in 1896, documentary films have been a part of cinema. Some documentaries record life as it happens, and some films interweave re-enactments, graphics, or archival footage. But all documentaries promise to grant the viewer a glimpse of the truth. They seek to deliver insight into the truth of things instead of just the pantomime of reality that narrative fiction brings to the screen. For those brave filmmakers seeking to challenge, inspire, and illuminate the world through documentaries, we present this guide to making real films.
Some documentaries follow a “hands-off” approach. The goal of these filmmakers is to be a fly on the wall. They want to introduce as little disruption to the events they document as humanly possible. Others see limitations to this approach and cast actors to amplify the emotional impact of a story.
We want to get into the nuts and bolts of crafting a compelling doc. Mastery of lensing, the use of audio, story structure, editing, music clearances, and distribution lead to a total package that rises above the noise. Of course, there are also different levels of documentary. You can see docs shot on phones and docs shot on RED cameras. The critical thing is that you use all the tools at your disposal to draw the audience into the emotional arc of the story. So, we will cover the planning, shooting, and editing so that you can go into your next unscripted project fully prepared. It’s true that beginners can just grab a phone and get shooting. But we want to push things to the next level and see what it takes to craft a top-tier documentary.
Filmmaker Elaine McMilion Sheldon has been on both sides of the coin. Elaine McMillion Sheldon is an Academy Award-nominated, Peabody-winning, and two-time Emmy-winning documentary filmmaker. She premiered her latest feature-length documentary, “King Coal” at the 2023 Sundance Film Festival. “King Coal,” employs the latter method to weave an evocative story about the coal communities of her childhood.
In an interview with EditShare, the filmmaker describes casting the two young girls who help to tell the story visually. They were cast from the local community for their ability to “ignore the camera.” And their presence in the film provides a visual metaphor for the experiences of the locals. Elaine McMilion Sheldon wrote and delivered narration, thereby revealing her own perspective as another layer in this ethereal documentary. These divergent techniques show how much a documentary film is the product of the director’s heart and soul. Documentaries embody a point-of-view and express a desire to bring the viewer into that perspective and see real life through the eyes of another.
Story priorities should guide camera choice
Some filmmakers get more excited about buying gear than making films. They make more videos about buying, comparing, unboxing, and reviewing equipment than actual films. This is mainly because YouTube rewards this kind of video with ad revenue. But in another way, nerding out on technology is easier than going out and shooting something that exposes your soul to an audience and invites criticism or rejection. Choosing a brand can be like choosing a sports team or a personal fashion style. It is too easy for your camera to become an extension of your ego and a mark of your belonging to a particular tribe. But with that being said, there’s nothing like bringing home a new baby cine cam and getting it all rigged up to go make a movie. The right gear prevents headaches and amplifies your creativity. So, I’m not one who says cameras are just tools. For whatever reason, they are more than that. They do become the means through which you see, create, and communicate. Like the sword of a samurai or a knight, cameras become part of our professional identity as image makers, and that’s why we agonize over the choice. Just don’t let your tools define your personal identity, and you’ll be okay.
How do you determine the best camera choice? Consider your storytelling priorities. If you are putting together a run-and-gun project, consider these questions.
Do you need to quickly boot up to grab shots on the fly?
Do you have a crew, or are you a one-person band?
Will you have a separate sound person, or will you record audio right into the camera? Do you need a lightweight camera to go on a small gimbal?
Will you have the time to manage a matte box and filters in the field?
On the other hand, you might have more time to compose shots and the ability to take a bit more gear. If you have a small crew, you can take a more capable camera and give some attention to lighting. In that case, image quality may trump extreme portability.
The Canon C300 series has long been considered the king of documentary cameras. It works with Canon EF mount photo lenses. Those lenses are high quality and available just about anywhere in the world. You can run your XLR audio cables right into the camera as well. The C300 MK III also features built-in ND filters. That makes it easy to adjust your exposure while shooting outside. Canon is, of course, renowned for its warm, pleasing images, and the C300 MK III delivers on image quality. At $8,999, it is not inexpensive, but it provides excellent value and can be rented at reasonable rates.
Sony has been working hard to elevate the mirrorless camera form factor to provide the functionality of a cinema camera. The FX3 has a full-frame sensor, excellent auto-focus capabilities, and built-in image stabilization. Its tiny size makes it perfect for shooters who need to be agile and low profile. While it can send a RAW signal from the HDMI jack, you won’t get ProRes or RAW recording in the camera body itself. The Sony comes in at $3,899, making it less than half the Canon C300 MK III cost.
Panasonic combines a smaller “micro 4/3rds” sensor with the professional ProRes recording format. This makes the GH6 attractive because its lenses are smaller and lighter. Since it has a professional codec, you eliminate the need to record externally. At just $1,697, it is less than half of the Sony FX3. Panasonic’s weakness is that it does not have the same autofocus performance as the Sony or Canon. But it does offer enhancements to Lumix lenses. You can set up those lenses so that they are able to pull focus manually instead of focus-by-wire. This is important if you are shooting a scene where an actor needs to hit a mark.
When image quality takes priority over the speed of operation, you might turn your attention to cine cameras, like the new RED Komodo X. At $9,995, it is the most expensive camera on the list. RED offers in-body REDCODE RAW. That is a 16-bit RAW recording format that offers maximum flexibility in post. As a documentary shooter, I love shooting in REDCODE RAW because it is the most forgiving format when you’ve over- or under-exposed a shot. You can’t always control the light in a given situation; that is where raw codecs shine. To my eye, the images that come out of the RED cameras “look right.” REDCODE RAW is also flexible, allowing for quality levels that deliver raw images at data rates lower than ProRes. But RED cameras are designed with a crew in mind. Yes, you can use them solo. For instance, RED offers a PL mount with electronic ND filters, but this solution does not come cheap. So remember that RED cameras work best when paired with a camera assistant.
I won’t lie. When in a pinch, the iPhone Pro Max will deliver a ProRes (512GB version $1,399) image that can work. The new cinematic mode even allows you to pull focus in post! The software will denoise footage and manage highlights for you. Its in-body image stabilization is just amazing. The biggest issue I have with it is the lenses. It can be challenging to rid your image of unwanted glare when shooting with a backlit subject, and the “smart” features of the camera can often work against you. Battery life, heat, internal capacity, and file offload speed are issues with this camera. But every year, Apple delivers better video performance. Most of all, if you are trying to shoot unobtrusively, the iPhone could be your go-to tool of choice.
The high end:
The cameras listed above favor a lightweight style of documentary shooting. If your project demands the highest quality of images, and you have the budget for lights and crew, the RED V-Raptor ($24,995) makes a lot of sense. When a project calls for high-resolution images, the V-Raptor delivers 8k at 120fps in REDCODE RAW. It is RED’s best camera for low light and combines superior dynamic range with a body built for efficiency when you work with a team. If you are working on the next “Chef’s Table” cinematic-style documentary, then the RED V-Raptor might be the right choice.
Even if a film doesn’t use a “high-end” camera, that doesn’t mean a documentary can’t have a cinematic look. Lens choice, quality camera support, and lighting techniques can create beautiful images with low-cost equipment. The real challenge to creating compelling b-roll is not in equipment but in conceptualizing sequences that communicate concepts. Visual metaphors and vignettes go a long way toward engaging a viewer than merely pretty visuals. So, work to find ways to shoot sequences of shots that amplify the message of your interviewees.
Audio is more important than video
You’ve probably heard the old adage, “People will watch a video with bad video quality but not with bad audio quality.” That is especially true for documentaries. Viewers understand that capturing life as it happens means trading off polished visuals for behind-the-scenes access.
The best way to ensure top-quality audio for your documentary film is to hire a sound mixer when you shoot. They will be able to provide the microphones for the right situation, balance levels on the fly, and ensure that unwanted sounds aren’t affecting your recording.
Documentarians often don’t have the budget to hire a sound mixer or their setup calls for something as minimal as a shotgun mic on a boom pole over a seated interviewee. Here are some recommendations for gear to help the solo shooter get the best audio for their film.
The Zoom F3 audio recorder features 32-bit float recording technology. This technology means that you don’t have to worry about your recording “clipping” when an interviewee gets too loud. The F3 offers timecode sync via a Bluetooth adapter, the UltraSync Blue, and UltraSync One combo of timecode boxes. When recording an interview, you can run a cable out of the line out into your camera. This setup gives a nice, clean recording in the camera and a higher quality 32-bit float recording in the F3 itself. (It also provides a little insurance if you forgot to press record on your audio recorder, not that anyone has ever failed to do such a thing!) The F3 is small yet can power XLR microphones that need phantom power. If you need more than two channels, the Zoom F6 is a good choice.
Another popular method of syncing timecode is the Tentacle Sync system. Tentacle Sync is used by sound professionals worldwide to ensure that the audio recorder and camera stay perfectly in sync.
Microphones
There are so many choices for microphones. And more than any other area of audio/video production, “you get what you pay for” applies to mics. More expensive mics sound better. But for the typical documentary shooter, the keys to success are simplicity and reliability.
Just about everyone has a smartphone. You can use the Apogee ClipMic Digital 2 to plug into a phone and record right to it. It works with the same UltraSync timecode system as the Zoom F3 to keep all your recordings in sync. At $199, the ClipMic provides one of the least expensive ways to get quality audio for the documentary shooter.
Rode just released a 32-bit float, timecode-enabled lavalier system. This solution eliminates the need for an additional audio recorder like the Zoom F3. You also won’t need external timecode boxes like the UltraSync.
Sennheiser delivers a great-sounding and simple-to-use lavalier mic system. The build quality of these mics is a step up from the lower-cost solutions. They fall into a space in the market that is short of the higher-end professional solutions and better than the prosumer offerings.
Hiding lav mics
When a lav mic shows in the shot, it really reminds you that you are watching a produced piece. Ironically, it takes more work to hide the mic. Sean Woods has a great 3-part series on how to hide lav mics on different shirts and then how to easily EQ the mic to compensate for it being under clothing.
If your subject is stationary, like in a sit-down interview, or if you have a boom op on set, you’ll want to consider a shotgun microphone. Shotgun mics reject noise around the subject and focus on a narrow pickup pattern. This pattern makes it great for environments where you can’t control the ambient audio. The Sennheiser MKE 600 lets you power it from the camera or audio recorder’s phantom power jacks. But you can also use an AA battery and power it without phantom power.
As microphones increase in price, they become more specialized. As you consider the various environments you’ll record in, you begin to see why sound pros bring a selection of mics with them on location. One of the most highly regarded microphones for indoor recording is the Sennheiser MKH 50. It provides a beautifully warm natural recording that will elevate your audio to a professional level. It isn’t the best choice when you are outside or if the mic has to be far from the subject.
Rigging a boom pole
If you are conducting a sit-down interview, having a solid rig to hold your mic over your interviewee is essential. You’ll want to position the mic out-of-frame and pointed toward your subject’s chin. Here are the key pieces of equipment that will help you build a solid and lightweight rig.
The reverse stand is great for packing in a case when traveling. It is lighter than a standard baby stand and easier to work with than a C-stand. It has a “baby pin” on the tip, which makes it compatible with video-oriented rigging gear, unlike many light stands designed for still photography.
Place a grip head on the reverse stand to hold accessories firmly. Don’t skimp out and buy a plastic grip head of some sort. This piece of kit prevents your boom pole from slipping and bonking your interviewee on the head.
A boom pole holder, or yoke, will enable you to position your boom pole at a slightly upward angle. This positioning will compensate for the flex in your boom pole when it extends. Make sure that you don’t skip this piece and try to put your boom pole through the grip head.
The most important tool for rigging your mic is the boom pole. You can use it handheld or as a part of a rig. This boom pole from K-tek has an internal XLR cable that will keep your rig tidy. It extends so you can place your stand away from your subject and keep it out of the shot.
Your shotgun mic is held in place by a shock mount. This mount eliminates handling vibrations from being transferred into the microphone. Make sure that the shock mount you choose fits your microphone. For instance, the Sennheiser MKH 50 P48 has its own shock mount.
The last thing you want is for your microphone rig to fall over. You can take a boa bag or other shot bag and wrap it around the base of your stand. This is a critical piece for the safety of both your gear and the on-camera talent.
Don’t forget a high-quality XLR cable. This cable will go from the back of the boom pole to the audio recorder. It will transfer power to the microphone and signal to the audio recorder. It can be convenient to have this cable be a different color than black to distinguish it from all the other cables in your kit.
Headphones
A good pair of closed-back headphones is essential to successfully recording audio on location. Don’t fall into the trap of trying to use an old pair of Apple headphones from an old iPhone. Sennheiser’s HD280 Pro headphones are relatively inexpensive and will serve you well both in the field and when you are editing. The key is to use a pair of headphones that deliver a relatively flat frequency response, unlike Beats or other headphones designed to accentuate specific frequencies for music listening.
Closed-back headphones are critical because you want to hear the environment through the headphones only. It is also essential to avoid audio bleed-through, like on a pair of “open-back” headphones, which will affect your recording. If the Sennheiser headphones are too bulky, you might like the Sony MDR-7506 headphones.
Listening to locations
Half the work is done if you can scout out a location ahead of filming. Listen for heating and cooling systems. Clap your hands in the room and listen for echoes. Ask about construction projects in the area. If there are ways to reduce the background noise in the location during filming, it will save you an enormous amount of time in post-production.
In addition to listening for sounds to remove, listen for sounds to capture. Can things like fans, vehicles, or natural sounds enhance the story when used with b-roll? If you have hired a sound mixer, bring them on the location scout and treat their ears like you would treat the eyes of a cinematographer. They can help enhance the story by identifying both sounds to remove and sounds to capture.
Archival documentaries
Some docs shoot interviews, and some just use archival footage to tell their story. In the Netflix documentary WHAM!, the filmmakers didn’t film interviews. Instead, they used extant footage and interviews. They combined this with footage of a scrapbook one of the pop duo’s moms made during her son’s journey to stardom. The National Geographic documentary LA92 took the same approach. The filmmakers used news footage and archives to demonstrate the strife that shook that city and the nation. The effect of archival footage is powerful. As a viewer, you get a sense of the bigger narrative. The filmmaker’s point-of-view can be just as effectively portrayed through archival footage as through original video.
Clearances
The challenging aspect of archival documentary is known as “clearances.” This involves balancing the need to contact the original TV network or studio that created the media in the first place against the “fair use” doctrine. Fair use is a legal doctrine allowing media to be reused in specific ways. It is intentionally vague. A documentary filmmaker must carefully evaluate the guidelines for fair use and determine their willingness to take on the risk of using media under fair use. If the owner of that clip contests the use of that media as not being legitimate under fair use, you could face a legal fight.
The other option is to contact the media owner and pay them a licensing fee, which will be negotiated based on your project’s budget, the places the documentary will be shown, and the license duration (e.g., ten years or in perpetuity).
In these cases, it is a good idea to enlist the services of an entertainment attorney to help guide your decision-making process. Sometimes, a clip needs multiple layers of releases to clear it.
When it comes to music clearances, it is helpful to employ a music supervisor who can help you navigate the complex world of licensing songs. Using a famous hit will be expensive and time-consuming, so keep that in mind before attempting to license a television performance of a famous musician. You may need to negotiate with their estate if they have passed on.
Photo licensing can be more straightforward. Getty offers services for licensing its catalog of images. It can be easier to license a photo of a famous person than to license audio or video footage.
After Skid Row
Sometimes, a documentary comes together after months of careful planning; other times, an opportunity presents itself, and you have to move quickly. That was how Lindsey Hagen was able to assemble a small crew and capture the experience of “Gangsta Grannie,” Barbie Carter, in her short doc film After Skid Row. Lindsey is a Director, Executive Producer and Story Producer at Gnarly Bay. Together, the team at Gnarly Bay has garnered multiple awards and produces films for Fortune 500 brands. In 2022, they won the Vimeo Film Festival award for the best branded video for Cannondale, which Hagen directed. Lindsey Hagen It went on to be Oscar Qualified, and L.A. Times distributed it.
The crew was small, and their gear was light. That helped them to take a “fly-on-the-wall” approach to this film. Hagen notes that the story was really about their subject “reclaiming her identity.” As a result of the film’s impact, the crew was able to raise funds for Carter’s medical needs as well. It really stands out as a beautiful example of how an audience can enter into the suffering of someone, and yet the subject of the film can retain their agency so that it is their story, told on their terms.
Editing a documentary film
Walter Murch edited the brilliant documentary Particle Fever. In this look at the editing process, he talks about the ratio of footage shot to footage used as 300:1.
This presentation is a tour-de-force in the level of organization that it takes to surface a compelling narrative from so much footage. The story is there, and the tension and drama are real, but the effort it takes to form that story into a movie is immense.
The key is to organize and log that footage. One of the best tools for doing that is transcripts. Here is a case where AI comes into play. Adobe Premiere, DaVinci Resolve, and Lumberjack Builder (initially designed for Final Cut Pro) use machine learning to generate transcripts. Those transcripts are key to identifying common themes and making those spots quick and easy to access.
Transcripts allow editors to do a “paper edit” or “radio edit” based on the interview content. This edit can help the editor build a backbone for the story with the drama necessary to maintain the audience’s interest. Because no matter how important your story is, it won’t matter if you lose the audience’s attention.
Ode to Desolation
Lindsey Haggen also directed the short documentary Ode to Desolation, where she and her cinematographer/editor, Chris Naum, voyaged into the North Cascades. The gear for this film was even lighter. They shot on camera designed for stills but paired it with some beautiful lenses to capture the majestic landscapes that can be seen from the fire lookouts of Washington state. The filmmakers captured Jim Henterly’s role as a “keeper of history” and “maintainer of the story” of one of the last fire lookouts in North America.
The shoot took four days. They slept at altitude, hiked up a mountain for hours, and traveled by boat. This goes to show that you truly can tell a majestic story with a kit that can fit into a couple of backpacks.
Storage and Workflow
It takes a team to execute a film. That’s true on set, and it’s true in post. The assets you create and share with your team need to live in a central location that is separate from your editing team’s MAM (media asset manager) and accessible remotely.
When creating a world-class documentary, you accumulate a huge number of assets. I’ve written about the challenges of organizing massive amounts of footage. This is especially true when you are trying to shuttle drives back and forth. I once heard a story of someone who shipped drives via FedEx and the truck got into an accident, and the drives were lost! It’s best if you can deploy multiple strategies for backing up footage. Shipping two drives separately would be one approach that gives you redundancy. But as upload speeds have greatly improved, cloud-based collaboration workflows are revolutionizing the way teams work.
The team at DEFINITION6 shoots everything from unscripted work to Sesame Street. MediaSilo is their tool of choice for collaboration. According to their Chief Engineer Luis Albritton, DEFINITION 6 uploaded over 10,000 assets, sent nearly 7,000 review links, and hosted almost 24,000 viewers of their content in MediaSilo during 2022 alone. With MediaSilo, producers, executives, and stakeholders can stay in the loop on the post-production process while maintaining the security that is critical to their clients.
Conclusion
Documentary filmmaking can be your ticket to see the world or see the world from a new perspective. It’s taken me to Oxford, Cambridge, the Jerusalem Museum, and the Vatican Library for Fragments of Truth. Some projects are small and tell the story of your family; others can be on the cosmic level. They can showcase the beauty and struggles of a community, like King Coal, or the beauty of nature. But one thing all good documentaries share is a point of view. They show the world from a unique perspective and seek to touch the hearts of an audience and challenge their perspectives on the world.
Reuben Evans (Member, Producers Guild of America) is a director, an award-winning producer, writer and director. His company Visuals 1st Films, LLC is producing a documentary on the hymn Amazing Grace, starring John Rhys-Davies. He is the former Executive Producer at Faithlife Films & Faithlife TV. He’s produced and directed multiple feature-length documentaries including Fragments of Truth (2018) and The Unseen Realm (2020). Most recently Reuben produced “The Disappearance of Violet, Willoughby” (coming in 2023).
EditShare’s video workflow and storage solutions power the biggest names in entertainment and advertising, helping them securely manage, present, and collaborate on their highest-value projects. To learn more about how EditShare can help your video production team, contact us today.
The EditShare team designed this guide as a reference for the most commonly used codec you will run into in your work in motion picture post production. It can’t serve as a universal encyclopedia of codecs; there are just too many to count, and new special purpose formats arrive seemingly every month.
Motion picture post production has luckily settled on a few commonly used codecs that have a large footprint in the industry, and a good working knowledge of each will help you tremendously as you go about your work.
Apple ProRes
Apple ProRes is currently the most widely used codec in all of motion picture post production. If you work in a Mac shop, and Macs continue to dominate a lot of post, you’ll likely run into ProRes on a daily basis. In fact, one of the factors that keep Macs on top in motion picture post is the functionality and ubiquity of ProRes.
ProRes is used all the way from image capture in major platforms like the Arri Alexa, through editing in any of the four major NLE platforms, all the way through delivery, with streamers and major networks accepting ProRes file for delivery. If you are worried about the drawbacks of transcoding from one format to another, ProRes avoids those issues with an end-to-end pipeline that stays in one codec throughout.
Though you shouldn’t be afraid of transcoding for your edit workflow, you can always reconnect back to another format at the end in your online color session. Whatever format you shoot, you’ll be happier with your edit if you take the time to transcode to ProRes, especially an edit-friendly flavor.
If you are going to be working with ProRes extensively, it’s well worth a read of the ProRes Whitepaper, the technical sheet that Apple keeps alive spelling out the ins and outs of ProRes as a format.
The basics to understand is that Apple ProRes isn’t just a single codec, but a family of codecs built around the same technology, available in multiple implementations. You can think of these as “flavors” or “strengths” of ProRes. These flavors refer to both the method of encoding the image, 422 or 4444, and the data rate, how many Mb per second are allocated to creating the image. The higher the data rate, the higher quality the image reproduction will be, with fewer artifacts, but on the flip side, the larger the file will be.
The data rate scales with the image size, meaning that a given flavor of ProRes will be a much bigger file if you shoot a higher resolution and a smaller file if you shoot a smaller resolution. You can see the strengths in the following chart, combined with their data rate when working at 1080p 29.97.
ProRes File Sizes
4444 XQ 500 Mb/s
4444 330 Mb/s (often called 4×4 or quatro)
422 HQ 220 Mb/s
422 147 Mb/s (often called prime)
422 LT 102 Mb/s
422 Proxy 45 Mb/s
This starts all the way at the smallest file sizes with ProRes Proxy and goes up to the currently largest file sizes of ProRes XQ. You might shoot your film and capture it in XQ, then transcode it to LT for editing, then reconnect back to the XQ’s for color grading, then deliver to your network in 4444.
4444 and XQ both support Alpha Channels (that’s the fourth four in 4444), which allows for passing transparency information back and forth with VFX platforms like After Effects, Fusion and Nuke. Most VFX houses work on PC platforms and prefer to get files delivered as image sequences (discussed below), but there is increasing use of 4444 and XQ for some motion graphics and VFX workflows.
For many years, ProRes support on Windows was relatively weak, but the last few years have seen an explosion of both approved and work-around versions of that support. You can currently work natively with ProRes in applications like Avid, Premiere and Resolve on a Windows machine, which is very useful for professional workflow. Where things break down is at the consumer level. If you are delivering a file to a client, there still isn’t an easy way to get a non-tech savvy Windows user who defaults to Windows Media Player to playback a ProRes file.
ProRes naming has sometimes been a little difficult, with “proxy” confusing some users since a lot of software can create “proxy” files, but in any format. You can use Premiere to make “proxies,” but they don’t have to be ProRes proxy; they could be in LT. 4444 is often difficult to say, so many say four by four or quatro, with quatro being more common on the west coast. Plain old “prores” without any modifiers can be confusing since you might say to someone, “can I have it in ProRes,” meaning plain prores, and they’ll ask, “what flavor,” and you say, “ProRes,” and comedy ensues. Thus most use the term “prime,” as in, “let’s use ProRes prime for that workflow,” to mean the middle-level codec.
While you might think “bigger is always better,” bigger files take up more storage, take longer to move around and are more taxing on the system to work with, so you often choose the flavor that works for your workflow. ProRes proxy is rarely used anymore since the image quality is visibly degraded, and storage is less expensive than it used to be. Most projects use LT for “offline” work like editing, then a bigger flavor for finishing & VFX.
But if your camera doesn’t shoot enough data, it’s likely not worth going to a huge format like XQ since those files are large, and the extra data rate isn’t going to magically create quality that isn’t there in the source file. XQ is really for cameras that are capable of shooting high bit depths natively (like an Alexa, for instance). If your camera shot in 10bit 4:2:2 video, transcoding it to 4444XQ doesn’t magically add extra quality. Typically most productions render out to plain old 4444 for their final master file.
While originally built primarily for the .mov video wrapper, Apple ProRes is officially supported in the .mxf wrapper, which is widely used in broadcast applications and has some features that can make it more useful, including better implementation of timecode.
Avid DNx
While Apple ProRes has become far more ubiquitous in post-production workflows, Avid DNx as a codec family actually launched first and has a few key features that make it more useful in a few key situations that should keep it on your radar.
DNx, like ProRes, is actually a family of codecs available at a variety of data rates and encoding for a variety of workflows. You can shoot straight to it in cameras like the Alexa, the RED lineup and more, and you can edit it and deliver it to networks.
DNx is most comfortable in the .mxf (media exchange format) wrapper, which is a robust format with a lot of professional features, though you can also write DNx into a .mov wrapper if, for some reason, your workflow requires that.
DNx is widely supported on both PC and Mac machines, meaning it can be a great codec to use if your facility has mixed platforms or you are collaborating with others working in a variety of different formats. This has been its greatest strength. However, it’s not particularly easy to install for the less technically savvy, so it again doesn’t make a great format for delivering cuts to clients since it requires installing a professional application for support.
DNx originally launched as DNxHD in a series of flavors that baked their data rate right into the name of the codec; you had DNx36 for editing and DNx175 for masters. DNx36 was a 36 Mb/s codec, designed to work well with 1080p 23.98 footage, and somewhat equivalent to ProRes proxy though ever so slightly smaller.
The problems came when formats started exploding. When the vast majority of work was 1080p, having the codec name and implementation built around a data rate made sense. While a 1080p 23.98 codec might look fine at 36Mb/s (not great, but fine), a 4k 60fps file would look terrible at that format. The larger resolution and framerate need more data to still look good.
Users, of course, could and should use a different flavor of DNx for 4k files than 1080p files, but many users were accustomed to using 36 for their edit. Avid revised the rollout of the DNx codecs to a new platform, which you would commonly work from today as the DNxHR format of codecs. These shift their data rate depending on the resolution and framerate of the source footage, making them work more like how ProRes works and more how users expect them to work.
So, to compare with ProRes, the new DNxHR HQ format at 1080p 29.97 is 25.99 MB/s, while ProRes HQ is 220 Mb/s. That might seem like a big difference until you note that the Avid number is MB, while the Mac number is Mb. MB is megabyte, and Mb is megabit. Putting them both in Mb, the DNxHR HQ is around 207 Mb/s, roughly equivalent to ProRes HQ.
DNxHR is a very common format in all houses running Avid Media composer, and its cross-platform compatibility makes it useful when dealing with moving from PC and Mac.
H.264/H.265
These codecs are consumer-facing codecs that post-production professionals need to be aware of and work with on a daily basis, but have some huge drawbacks. It’s important to understand and master to keep your workflow performing optimally. The main place you will want to actively use these codecs is in delivery, especially on web platforms. You aren’t going to send an H.265 file to Netflix or HBO, but if delivering to IG, YT, Vimeo or a work-in-progress review platform, you are going to be using H.265 all day long to get a file that is both small enough to quickly upload but still looks good enough to share with the world.
H.264 has been around longer, and H.265 is an update of the technology that offers similar image quality with about half the file size. You’ll sometimes see H.265 referred to as “HEVC,” an abbreviation for “high efficient video codec.”
H.264 is far more ubiquitous since it’s been around longer and is easier to license. H.265 has relatively high license pricing, so while you’ll find it supported natively in all the major editing platforms and all the major web delivery platforms (Youtube, Instagram, Vimeo, etc.) you’re still going to run into the occasional weird platform that doesn’t fully support H.265. If you are having trouble delivering to a strange client portal or obscure streaming software the client uses, the issue might be that that platform doesn’t support H.265, and you should try making an H.264 instead.
These codecs are built around Long GOP technology, in which a group of frames is compressed together to save space in the file. This is a wonderful technology for when you are viewing something linearly forward in time, making this a great codec for delivering video over the web. However, Long GOP can be very awkward in the editing room, since it requires your video software to recreate individual frames by looking at the group of frames. If you are scrubbing around, it can be laggy, and if you cut in the middle of a GOP group, the software has to recreate the missing picture information by holding those other frames in memory.
While some software platforms like to market that they can natively cut in H.264 or H.265, it is highly recommended you transcode footage into an editing codec like ProRes or DNxHR for an easier post-workflow experience. Running an overnight dailies render will make the rest of your post pipeline so much easier.
H.264/H.265 can also be used for capture, though that is generally something to be avoided if you can, as the image quality drawbacks can be very frustrating. Even cameras like the iPhone now shoot straight to ProRes, so the arguments for capturing into H.265 are less pressing than they were a few years ago. If you have to shoot to H.265, choose the highest bitrate you can and choose “All-I” if it is an option, which will make every frame an “I” frame instead of compressing groups of frames together for compression.
H.264/H.265 formats can support whatever data rate you want to encode; generally, your encoder will let you change the data rate of your compression when you make the file. It is highly encouraged you test your specific encoder and project at a variety of data rates to find one that works for your projects and deliveries. For some reason, most encoders (like Resolve, Adobe Media Encoder, Compressor, etc.) have relatively small data rates as their “high-quality” file size. If you aren’t happy with how your images look when compressing to these codecs, try testing at higher quality file sizes to see when you start to like the image.
DPX AND SIMILAR IMAGE SEQUENCES
These aren’t technically “codecs,” but you should be aware of image sequences as a tool in post production. DPX is the most common image sequence (and the one we’ll focus most on here), though EXR and Cineon are other common image sequences.
Image sequences are literally just a folder with a series of still images, numbered sequentially, saved into it. That’s pretty much the totality of it. Software dealing with image sequences (like Resolve and most VFX platforms like Nuke) will look at that folder full of still images and see it as a single image file that you can manipulate just like a video file.
Image sequences are incredibly popular in the VFX world for a few main reasons. First off, they are easier to move around. If you have a 40GB file, and your file transfer crashes halfway through your upload to the web, you have to start over from the beginning. Not with an image sequence; you can just start over with the last frame copied.
Beyond that, if you have a render and 90% of the shoot looks perfect, but you need to fix part of something that looked off at the end, with an image sequence, you only need to re-render those final frames. With a video file, you need to re-render the whole shot. With render times sometimes being exceptionally long in the VFX world, this is a huge time savings.
VFX artists aren’t going to give up image sequences any time soon for those benefits. If you are being asked to interface with a VFX artist and they are asking for an image sequence, you can and should ask them for a spec sheet on what they are looking for. Then you can deliver it with a tool like Resolve, which has full support for multiple image sequence formats built-in natively.
RAW FORMATS
RAW capture formats aren’t technically “codecs” since RAW happens to the video signal before it gets wrapped into a codec, but it’s good to have a handle on the most common RAW formats and how they might present in your workflow. RAW isn’t “video” in that it can’t be played easily by a video player. RAW formats take the RAW camera signal from the sensor and compress it into a file before it gets processed into video and the menu settings like ISO, white balance, etc. get applied. This makes more processing required in post (since your editing station has to do all that work that the camera used to have to do), but they offer the benefit of more flexibility in post. If you want to change your mind about white balance or ISO, you can do it in the edit or color suite, which is helpful, especially if the settings were accidentally wrong on camera.
There are two major categories of RAW forms, open RAW formats and proprietary or closed RAW formats. Open RAW formats are designed for many different platforms to capture to or work with. Proprietary formats created by a camera company are often only supported by that one company, with varying support from post-production software. The major proprietary RAW formats are now natively supported in all the major software platforms, but if you run into a more obscure format, you’ll often need to download software support from their website.
OPEN RAW FORMATS
Before discussing the two open RAW formats, one issue needs to be discussed: the red RAW patent. RED introduced the RED ONE camera at NAB 2006, and it was a working model that captured compressed motion picture RAW footage into an internal recorder. They applied for and received a patent on that technology. Both Sony and Apple have challenged the patent in court, and even with their legal resources, both lost. The RED patent stands, and as far as we know (it’s not always public), the other internal RAW proprietary formats are paying some sort of license fee to RED.
This led to two different strategies for how to implement a RAW video format that was accessible to all users without paying for the RED license fee, since whatever that fee is, it doesn’t make sense within a mass-market-facing, consumer-focused video market.
ProRes RAW
The first “open” RAW to market is ProRes Raw, a format co-developed by Apple and Atomos, which makes an external monitor/recorder platform. That is their method for getting around the limitations of the RED patent; ProRes RAW is something you record to an external recorder.
Currently, ProRes raw has native support in Final Cut Pro, Avid Media Composer and Adobe Premiere, but not in Blackmagic Resolve. There are no announced plans to bring it to Resolve. If you are planning on doing your final color grade in Resolve, ProRes Raw isn’t going to be the format for you.
Interestingly, DJI has implemented ProRes RAW into some of their drones, since, technically, with a drone, the camera is actually dangling underneath the drone, and the recorder is up in the body of the drone, which is enough to make it an “external” recording. ProRes RAW was briefly available in the DJI Ronin 4D but then disappeared, and the suspicion is that they weren’t able to argue that it counted as “external” on that camera.
ProRes Raw is available in two data rates and offers substantial image quality benefits for shots that weren’t exposed under proper settings, such as with the wrong white balance. However, for shots properly exposed and with correct menu settings, the benefits are not large, though they are there.
Blackmagic RAW
Blackmagic had an interesting challenge in building their RAW codec; they make external recorders, and editing software, but they also make cameras, and they wanted their RAW to work inside a Blackmagic Camera. However, they sell a lot of cameras, and outsiders suspect they wanted to avoid a RED license fee considering the sheer volume of units they ship. To get around it they designed the Blackmagic RAW format which is partially debayered. It’s not a full debayer, which means there are still some of the benefits of RAW (you can change ISO and white balance in post), but also avoid the patent limitations of trying to record full RAW.
Blackmagic RAW is an open format, supported by all the major NLEs, and available in Blackmagic cameras and recorders, supported by several other camera manufacturers, including Fujifilm.
Blackmagic RAW is available in multiple bitrates but, interestingly, is also available in a variable bitrate format. This changes the bitrate based on the content of the shot so that a very static shot (an interview, for instance, where only the mouth of the speaker moves) can be a smaller file than a handheld shot out the moving window of a car in a busy street where there is a ton of movement. Variable bitrate shooting makes some users nervous, but some doc shooters have taken to the format for data rate savings in predictable environments.
PROPRIETARY OR CLOSED RAW FORMATS
We can’t cover every proprietary raw format here as there are too many, but there are two we need to discuss a bit. If you run into another format, you should go to the camera manufacturers website for more info.
.r3d RED RAW
RED RAW, recorded in the .r3d wrapper, is the format that started the RAW video revolution. RED RAW takes the RAW camera data, applies a JPEG2000 compression to it, and wraps it up in a file that you can then process to your heart’s content in post production.
RED RAW is currently supported basically everywhere. It’s been around 15 years, and all the major software platforms have fully integrated it’s technology into their systems.
RED files are surprisingly small, considering the quality of their imagery; because of the nature of their compression, many users are surprised to discover that the files can get larger when transcoding to an edit codec like ProRes, depending on your editing resolution and codec choice.
.ARRIRAW
ARRIRAW is the other major file format to discuss, not just because ARRI is at the top of the industry but also because the files are just huge. For a long time, you needed to rent an additional external recorder from Codex to record ARRIRAW (to avoid the patent, most assume), though you can now record ARRIRAW internally to an ARRI camera. Either ARRI figured out some very tricky way to argue their internal recorder is actually external, or they are paying the license fee to RED.
The thing to know about ARRIRAW files is that they are big. If you are bidding your first ARRIRAW job after years of RED RAW, know that it’s going to require more hardware resources than you are used to. These are massive files. Transcode them immediately to an edit-friendly codec, then deal with them again only at the end for color grading on a powerful machine. Their saving grace is that ARRI cameras only shoot up to 4k; an 8k or 12k ARRIRAW file would be a monster.
ODDBALL FORMATS
While this guide can’t go into detail on every possible format and codec you might encounter, we want to offer some general advice when a shot lands in your lap that might not immediately make sense to you.
Your first tip is to use the “get info” command, either in the finder, in QuickTime player or in an app like “Screen,” to get a better sense of what is going on with the codec. A quick Google search will often turn up more info on the codec, and it is usually available for download and install on your system for playback. If “get info” isn’t helping, there is a great app called “MediaInfo” that might offer more information.
There are some limits to this (Apple ProRes still has issues with running on a Windows machine in certain players depending on the install), but for the most part, pretty much every codec you need is possible to download, and that will often lead to your software being able to decode the video.
If you run into a truly unplayable codec, there is a player you should know about called VLC. It’s a video playback software that is often a “swiss army knife” in post when you’ve been given a strange video format to deal with. Maybe you are working on a documentary with a lot of archival home-video footage in an obscure format that didn’t take off commercially. Or you are working on a film with footage coming in from primary sources from a variety of archives. Or you have a shot that has gremlins and just doesn’t want to play. VLC is often the tool that will finally get that video open, and then you can export from VLC into a more traditional codec and format that will let you play it in your editing platform of choice.
EditShare’s video workflow and storage solutions power the biggest names in entertainment and advertising, helping them securely manage, present, and collaborate on their highest-value projects. To learn more about how EditShare can help your video production team, contact us today.
Curating Innovative Story-Telling
AMP Creative is an independent agency, based in Dallas, that aims to bring a fresh approach to corporate learning and communications. Recognizing that simply putting a lecture on video is not going to engage anyone, they develop unique, tailored solutions that use the latest techniques to create packages that are immersive, attractive and compelling – while also getting across important messages.
The company’s roots lie in video production, with that experience and excellence drives much of their work. Their role is to find the compelling narratives and convey them in the most appropriate way.
As a successful business, AMP Creative has generated a lot of content over the years, and managing and maintaining work in progress and archives has been important. From early in the business’s lifetime it has relied on EditShare hardware to provide secure storage and archiving, along with content management using FLOW software.
Into The Cloud
Then along came COVID. AMP Creative moved its own operations into the cloud, allowing its large team to work remotely. With its clients also being forced into new working practices, the need for communications was greater than ever so AMP had to find a way to keep providing their signature services.
While it was simple to move AMP Creative business functions to the cloud, it became clear that they need to move their production capabilities, too. They turned to EditShare to see how their proven editorial workflows could be modified for the new environment.
The response, they were happy to find, was that EditShare was already there, and had a fully developed and ready to run cloud environment. FLEX provides the same comfortable, familiar environment of EFS storage and FLOW media management, with the same ability to manage content and projects so the creative teams can concentrate on delivering great material.
FLEX provides all this functionality as a cloud-native package. It goes further than that, by supporting editing in the cloud – where the familiar software tools run in the same remote environment as the content storage – and by automating all the necessary transfers.
AMP uses Adobe® Premiere® Pro as its preferred edit platform. FLOW fully integrates with Premiere Pro, putting project cloud storage into pre-prepared bin structures so editors are working just as they always have, with no need to learn complex communications and interconnectivity.
Remote Working
To optimize for cost, AMP Creative opted for a hybrid option of Proxy Editing using local workstations and conforming to the high resolution with using virtual GPU-powered workstations deployed in AWS. This allows remote editors to utilize their existing workstations for editing against lightweight proxy video and then use power rendering capabilities in the cloud. Proxies are automatically generated by intelligence within FLEX, which ensures each editor’s workstation is ready to go with high quality, frame accurate proxies. Projects and additional material can be easily uploaded to the cloud using CloudDat file acceleration from EditShare partners Data Expedition.
This has proved to be highly effective: editors are working in exactly the way they always have; producers have excellent oversight of projects; and clients receive excellent materials in a timely manner.
Transformation
For AMP Creative, the transformation is that it has closed down its traditional server room. This is a big saving in equipment, maintenance and real estate which is a major boost to the business. The company was already an experienced AWS cloud user, so the need for training for IT staff was minimal, as was the training requirement for creative staff who were seeing the same environment as before. EditShare was pleased to provide the necessary support to get AMP up and running.
The effects of the pandemic were transformational for many individuals and businesses. AMP Creative recognized it as an opportunity to take a major step forward in the way their creative storytelling was facilitated. EditShare FLEX made it simple and practical to move completely to a hybrid and remote operation.
Corporate learning specialist migrates workflows to the cloud
Boston, MA, November 6, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has provided the migration path to the cloud for AMP Creative. With offices in Dallas and Seattle, AMP Creative brings a fresh approach to corporate learning, using video to create tailored programs that are immersive and compelling.
As a successful business, AMP Creative has a growing archive of content and elements which can be re-used in new projects. At the same time, it has to provide support for designers working today, allowing them to manage work in progress and create deliverables, as well as providing secure archiving.
For some years AMP Creative has used EditShare storage solutions to manage its media. More recently, business transformational programs, driven by the COVID-induced need to implement remote working, have led the company towards the cloud for much of its IT. It turned to EditShare to provide the same transparent transition for media workflows.
FLEX is the EditShare workflow and asset management platform for the cloud. It mirrors precisely the functionality of FLOW which AMP Creative already used to manage content and projects, with the same comfortable and familiar user interfaces.
The challenge was to implement a practical, affordable infrastructure to meet AMP Creative’s needs. The solution was to use EditShare FLEX to manage all content storage within AMP Creative’s existing AWS account, moving material between EBS and S3 storage tiers as required, and accelerating file transfers using CloudDat from EditShare partners Data Expedition.
Editors work at remote locations, using Adobe® Premiere® Pro. Projects and bins are created centrally in EditShare FLEX, and high quality proxies are transferred to the edit workstations. Once packages are completed they are rendered against the original media in the cloud. The result is that all creative staff are happy and AMP Creative was able to shut down its traditional server room, a significant saving for the business.
“The pandemic, and the changes in business requirements it created, were transformational for many businesses,” said Ofelia Yánez, President at AMP Creative. “Working with EditShare we were able to come up with a fresh way of working which kept our teams doing what they do best – creating stunning, innovative, engaging content – while allowing us to transform our business, reducing our footprint in real estate and carbon emissions.”
Stephen Tallamy, CTO at EditShare added “It’s clear that we are moving on from the first phase of seeing the cloud as some sort of magic bullet. Now we are creating tailored solutions that use the best of technologies wherever they are housed, to create workflows and environments that really meet the needs of our users. At EditShare we continue to develop the tools and functionality that allow us to get the best out of remote and hybrid working, and the implementation for AMP Creative is a great example of the power we can bring.”
The project was completed in association with US channel partner, TM Television (https://tmtel.com/).
EditShare is an Emmy award-winning technology leader supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare also now integrates tools for content review and distribution, the creation of customized, branded pitch reels, and secure preview of high-value pre-release content.
Towards the end of the show, a few folks asked me to sum up how it felt to see our team in action so soon after joining the company. The word I chose was “inspired.” I’ve come to appreciate the rich legacy of empowering storytellers that EditShare upholds, and seeing first-hand our team, products, and plan-of-attack coming together at such an important event, it’s hard not to feel wildly optimistic about what the future holds.
Where AI Is Headed
IBC 2023 also brought with it more and more conversation around the most compelling trend in our space today: the emergence of AI. In particular, we noticed an explosion of smaller AI-enabled companies aiming to streamline critical workflows within the content creation processes, from video editing to transcription and beyond. However, there’s a common challenge – harmonizing those workflows within one intuitive interface. I’m proud to say this is an area where EditShare is positioned to shine with the introduction of our new solution, EditShare One, which we unveiled at IBC 2023.
EditShare One, Transcription View
It’s been fun to hear the early feedback from customers and partners who have had a chance to see what EditShare One can do. We heard from more than a few people how useful the AI-integrated Transcription View will be to their producers – and the seamless integration we’ve built through FLOW into Premier Pro and Resolve also stood out at the show.
At EditShare, we’ve already made waves in post-production with innovations like Universal Projects, which lets teams work with whichever editing software they prefer. We’re pushing that idea of openness even further with EditShare One. My commitment to our customers is to keep building products that meet them where they are, and helping them balance the tension that comes with creating exceptional content within tight, demanding timelines. EditShare One is a natural next step in delivering on that promise, and we can’t wait to get it into the hands of more of our customers.
A Powerful Combination
As I look at our combined portfolio of products, I’m especially thrilled about the integration of the MediaSilo product into the EditShare ecosystem. We built MediaSilo to bridge the gap between creatives and non-creatives. It provides a platform where content can be effortlessly shared, organized, reviewed, and approved, unsticking collaboration between teams, with the security features such as watermarking and DRM to provide confidence that when media is shared, it is only being shared to the right eyes and ears.
This merger not only bolsters our commitment to providing comprehensive solutions but also opens up new horizons for creative professionals and organizations seeking to streamline their media workflows. It’s an exciting chapter in EditShare’s journey, and one I’m so excited to help shape in my first few months as CEO.
Thanks to everyone who stopped by to see us at IBC, and looking forward to meeting many more of you before we close out 2023.
Ramu Potarazu
EditShare EFS Swift Link for seamless remote editing and connectivity
Whether you’re in post or finishing, flexibility and remote collaboration have become more critical than ever. Thanks to the pandemic, we have got completely used to the idea of directing a live production or finishing an edit on the kitchen table.
At Editshare, we have always had remote workflows integrated via our AirFLOW application. In fact we won an IBC Innovation Award for this all the way back in 2016. Thanks to continuous development, we have advanced still further the simplification of working from anywhere.
Whether you’re a filmmaker, video editor, or content creator, the ability to work remotely on your favorite craft editor while staying connected to your enterprise shared storage system is truly a game-changer. We want the same creativity whether we are in the facility or working remotely, using whatever tool is best for the job and the team.
This is where EFS Swift Link steps in, revolutionizing the way creative post professionals work. In this blog post, I’ll discuss how one of the latest features of the upcoming EditShare technology release – which includes Swift Link – can enhance any post production workflow, enabling anyone to work from anywhere: simply, with full creative control, and without downloading any media.
The Remote Editing Challenge
Traditionally, post work required everyone to be physically present in the confines of the facility. Today, for a whole host of reasons including tightening deadlines, client demands and the life/work balance expectations of valued staff, remote collaboration is a necessity.
The challenge lies in providing editors and creatives with the same experience they would have in-house, even when they are miles away from the facility. In some instances we have seen editors moving and operating out of different countries.
Enter EFS Swift Link
EFS Swift Link bridges the gap between remote editing and centralized EditShare EFS storage systems – be they on-prem or in the cloud.
Simply and transparently, the EFS client adapts to the network conditions of individual workstations allowing users to maintain a strong connection to the storage network. We’ve been testing this across our offices on different continents, from our homes to the office and even to the cloud and we are impressed by how simple yet powerful it is.
Wherever you are, it gives you access to both proxies and high-resolution media, so you have the resources you need to work efficiently. That depends on understanding the capacity and quality of the data connection between the remote workstation and base, so one of the standout features of EFS Swift Link is its ability to detect network latency automatically.
You don’t need to be a networking expert to optimize the connection: Swift Link does it for you. Performance is consistently good, even on high-latency connections.
And it does this without forcing individual users to change the hardware, the software and the workflows they are used to. No need to invest in new computers or change the way you work, Swift Link seamlessly integrates with your current setup.
How Swift Link Works
The user-friendly interface of EditShare Connect makes it easy to connect to remote EditShare systems. It simplifies the process, eliminating the need for complex configurations. Just get connected to your network and VPN service and the client will do the rest for you.
Once connected, EFS Swift Link uses its automatic latency detection to optimize the connection. Regardless of your location or network conditions, the system adjusts to ensure you experience minimal disruptions and maximum performance.
And of course Swift Link supports multiple locations, so you can design the collaborative workflows you need with team members spread across different locations. Editors can work on the same project simultaneously, review each other’s work, and provide feedback in real time, just as if they were in the same room. All the standard features of EFS are still available, including bin locking, auditing and consistent drive letter naming.
Benefits
Remote collaborative workflows are the goal for many. With EFS Swift Link editors and content creators can work from anywhere, giving them the freedom to choose their working environment, without compromising on functionality, familiarity and collaboration. The result is faster project completion and improved creativity.
It is also the cost-effective solution. Everyone retains their existing equipment and workflows, so there are no costly upgrades, and there is no downtime to learn new tools and workflows, and no resistance to being forced away from the familiar. If an editor is most comfortable in Media Composer (or Adobe Premiere Pro, or Da Vinci Resolve) then use it, embedded in the EditShare Solution.
Performance is boosted. The automatic latency detection ensures that users media transfers are optimized, even on high-latency connections. And security is maintained, thanks to the integrated data protection systems and the permissions structure.
Remote working is fast becoming the new normal, EFS Swift Link is the lifeline for post production professionals.
K-State returns to EditShare based on stability and reliability
Boston, MA, August 30, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has upgraded the existing storage network at K-State Athletics, Inc. with more facilities and cloud synchronization. The installation was completed in association with US channel partner, Alpha.
K-State Athletics, as part of Kansas State University, has become one of the forefront collegiate athletic programs in the country, coming off a 2022 Big 12 Football Championship and an Elite Eight NCAA Men’s Basketball Tournament appearance. K-StateHD.TV, the official video department of K-State Athletics, provides comprehensive linear, web, and social coverage of all 16 men’s and women’s sports activities, as well as providing elements and production for third-party media companies from across the nation.
Since 2016, K-StateHD.TV’s broadcast and video board control rooms have used shared storage from EditShare. Now, as part of a major expansion of its capabilities, K-State Athletics has greatly expanded and upgraded the server network for K-StateHD.TV.
“We have been very pleased with the stability of the EditShare servers we have been using since 2013,” said Andy Liebsch, Director of Video Services at K-State Athletics. “As we looked to the future, we wanted to make sure our servers were equipped to handle our increasing storage needs. We also wanted to provide a more robust solution for legacy content and backup. Alpha and EditShare provided the solution, and a seamless integration and transition program.”
The new installation adds both online and nearline storage on site, and it now provides for storage and backup in the cloud, using EditShare FLEX Cloud Sync. Also installed as part of the upgrade were additional servers for the EditShare FLOW asset management database, which has opened up automated ingest and media acquisition.
Darren Whitten, senior account executive at Alpha, added “This is a long-standing and growing relationship. The people at K-State have benefited from the flexibility and stability of EditShare over a period of many years, and we have kept them informed about the continuing developments, including the ease of adding cloud for backup and archiving through FLEX. Downtime is also a challenge in the crowded college sports calendar, so the fact that we could get in at the right time and install the new hardware quickly was also a great selling point.”
Said Bacho, CRO at EditShare said “As well as showing how our products fit seamlessly into modern workflows, this project also shows the benefits of our comprehensive distribution channel. Darren and his colleagues at Alpha stay in close touch with the team at K-State, so they understand what the college needs to achieve. That means we can roll out the right solution at the right time.”
The upgraded and enhanced storage network went online in August 2023.
For further information on all EditShare solutions, please visit the website at www.editshare.com
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
EditShare adds to AWS expertise after recently joining the AWS ISV Accelerate program
Boston, MA – August 24, 2023– EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, continues to demonstrate the strength of its offering in cloud and hybrid solutions, with large numbers of successful client systems in use. This continuing success has led EditShare to achieve Amazon Web Service (AWS) Media & Entertainment Competency status.
EditShare joined the AWS Independent Software Vendor (ISV) Accelerate Program a year ago, which affirmed its success in delivering practical cloud storage solutions. Achieving AWS Media & Entertainment Competency status further solidifies that the company follows architectural and operational best practices, is being actively used by customers in product environments, and customers advocate for the solution.
“This is another great accolade for our technical and applications teams,” said Stephen Tallamy, CTO of EditShare. “What it tells potential users is that we will deliver a solution that meets their operational requirements, makes optimal use of the cloud environment, and will be secure and resilient. With EditShare FLEX, our award-winning cloud technology, has reached a new level of maturity and adoption of media workflows that unlock the benefits of AWS services and applications tailored for media professionals,” Tallamy continued. “Post houses, production companies, broadcasters and creative agencies have realized that, by combining on premises and cloud technology, they can deliver real value to their clients and into their programs, while achieving operational savings through remote working and distributed workflows.
“This additional recognition from AWS means we are at the cutting edge of cloud and hybrid systems architecture. We look forward to continued growth in delivered systems around the world, and an ever-strengthening bond with our colleagues and peers at AWS,” said Tallamy.
The AWS Media & Entertainment Competency designation is the way to differentiate AWS Partners that have engineered their solutions and demonstrated the ability to deploy and operationalize these solutions repeatedly, at scale. Finally, and most importantly, they have a list of customers that have successfully deployed the solution on AWS.
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise.
EditShare will be showcasing it’s FLEX Cloud Solutions at the upcoming IBC Exhibition in Amsterdam, Hall 7, Booth A35 and also on the AWS booth Hall 5, Booth C90.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
