Between 2013 and 2018, 20% more corporate members of the Association of National Advertisers adopted in-house video content creation and distribution.
Brand consistency, shared assets, and production efficiency are the keys to enabling corporate creatives to achieve lasting impact to the organization.
Video drives better results in training, marketing, and corporate communication.
Companies are investing in content and direct customer media relationships. In-house media departments are growing among corporations. Serving a much broader need, these corporate media departments do not see themselves as full fledged productions, yet they do need to create high-quality video content packages for internal/external communications, marketing campaigns, training and company documentaries.
EditShare makes it easy to share storage, enable collaborative workflows, and control access to sensitive media assets without adding complexity.
A recent statistic confirms that videos will account for an incredible 82% of all online traffic by 2020. As humans, we consume videos and watch television as our second favorite pastime, right behind sleeping.
The Association of National Advertisers in the U.S. found that 78% of its corporate members had some kind of in-house media agency and department in 2018, versus 58% in 2013. That’s 20% growth over five years.
A recent survey asked employees in IT corporate roles who are familiar with their businesses’ communications budgets about the costs of their support systems for their business. The average cost of media production internal systems was $ 296,250.25.
Learn more about how EditShare’s portfolio can make control, creation, and distribution of corporate video more powerful and less complicated.
EditShare jumps into the game with Ubisoft Montreal