Sports clients need to quickly create content/stories that ENGAGE their multi-generational fan base across traditional, digital, and social viewing platforms. They also need the ability to create stories that build deeper fan engagement on secondary channels. Equally as important, they need the ability to curate and deliver content to third-parties and licensees.
Action packed sports games deliver entertainment for a multi-generational fan base. For most, it’s a pure escape, nothing gets fans heart pumping than that contentious call that becomes the watercooler discussion the next day. Sports connects fans to friends, neighbors, and to random strangers who feel the same pull and passion of the game.
Its never been as imperative to reach viewers through the platforms of their choice and market effectively through 3rd parties and licensees.
Creators of sports content have to be faster than the action. Try doing that with ballooning file sizes, format choices, and multiple cameras.
Sports pushes the envelope with the highest viewer demand for high frame rate, high resolution, and high dynamic range content.
Sports media groups and the production companies that support them have a variety of needs and requirements.
EditShare enables sports brands to better manage and monetize the millions of assets captured during live sports productions and stored in their historical archives.
Sports broadcasting started in 1911 in Lawrence, Kansas. One evening, around 1,000 people gathered together in order to watch a reproduction of the Kansas vs. Missouri football game, all while the game was being played live in Missouri.
Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.
U.S. sports rights are estimated to be worth a total of $22.42 billion in 2019.
Find out more about our range of products and how they can support your sports production environment.
Penguins evolve winning workflow with EditShare