Report

Guide to the Art, Science and Gear of Documentary Filmmaking

This guide to unscripted and documentary filmmaking dives deep into the nuts and bolts of crafting a compelling doc.

Docs are real films 

Since the Lumière brothers wowed audiences with footage of a train pulling into a station in 1896, documentary films have been a part of cinema. Some documentaries record life as it happens, and some films interweave re-enactments, graphics, or archival footage. But all documentaries promise to grant the viewer a glimpse of the truth. They seek to deliver insight into the truth of things instead of just the pantomime of reality that narrative fiction brings to the screen. For those brave filmmakers seeking to challenge, inspire, and illuminate the world through documentaries, we present this guide to making real films.

Some documentaries follow a “hands-off” approach. The goal of these filmmakers is to be a fly on the wall. They want to introduce as little disruption to the events they document as humanly possible. Others see limitations to this approach and cast actors to amplify the emotional impact of a story. 

We want to get into the nuts and bolts of crafting a compelling doc. Mastery of lensing, the use of audio, story structure, editing, music clearances, and distribution lead to a total package that rises above the noise. Of course, there are also different levels of documentary. You can see docs shot on phones and docs shot on RED cameras. The critical thing is that you use all the tools at your disposal to draw the audience into the emotional arc of the story. So, we will cover the planning, shooting, and editing so that you can go into your next unscripted project fully prepared. It’s true that beginners can just grab a phone and get shooting. But we want to push things to the next level and see what it takes to craft a top-tier documentary.

Filmmaker Elaine McMilion Sheldon has been on both sides of the coin. Elaine McMillion Sheldon is an Academy Award-nominated, Peabody-winning, and two-time Emmy-winning documentary filmmaker. She premiered her latest feature-length documentary, “King Coal” at the 2023 Sundance Film Festival. “King Coal,” employs the latter method to weave an evocative story about the coal communities of her childhood.

In an interview with EditShare, the filmmaker describes casting the two young girls who help to tell the story visually. They were cast from the local community for their ability to “ignore the camera.” And their presence in the film provides a visual metaphor for the experiences of the locals. Elaine McMilion Sheldon wrote and delivered narration, thereby revealing her own perspective as another layer in this ethereal documentary. These divergent techniques show how much a documentary film is the product of the director’s heart and soul. Documentaries embody a point-of-view and express a desire to bring the viewer into that perspective and see real life through the eyes of another. 

Story priorities should guide camera choice

Some filmmakers get more excited about buying gear than making films. They make more videos about buying, comparing, unboxing, and reviewing equipment than actual films. This is mainly because YouTube rewards this kind of video with ad revenue. But in another way, nerding out on technology is easier than going out and shooting something that exposes your soul to an audience and invites criticism or rejection. Choosing a brand can be like choosing a sports team or a personal fashion style. It is too easy for your camera to become an extension of your ego and a mark of your belonging to a particular tribe. But with that being said, there’s nothing like bringing home a new baby cine cam and getting it all rigged up to go make a movie. The right gear prevents headaches and amplifies your creativity. So, I’m not one who says cameras are just tools. For whatever reason, they are more than that. They do become the means through which you see, create, and communicate. Like the sword of a samurai or a knight, cameras become part of our professional identity as image makers, and that’s why we agonize over the choice. Just don’t let your tools define your personal identity, and you’ll be okay.

How do you determine the best camera choice? Consider your storytelling priorities. If you are putting together a run-and-gun project, consider these questions. 

On the other hand, you might have more time to compose shots and the ability to take a bit more gear. If you have a small crew, you can take a more capable camera and give some attention to lighting. In that case, image quality may trump extreme portability.

Canon C300 MK III

The Canon C300 series has long been considered the king of documentary cameras. It works with Canon EF mount photo lenses. Those lenses are high quality and available just about anywhere in the world. You can run your XLR audio cables right into the camera as well. The C300 MK III also features built-in ND filters. That makes it easy to adjust your exposure while shooting outside. Canon is, of course, renowned for its warm, pleasing images, and the C300 MK III delivers on image quality. At $8,999, it is not inexpensive, but it provides excellent value and can be rented at reasonable rates.

Sony FX3

Sony has been working hard to elevate the mirrorless camera form factor to provide the functionality of a cinema camera. The FX3 has a full-frame sensor, excellent auto-focus capabilities, and built-in image stabilization. Its tiny size makes it perfect for shooters who need to be agile and low profile. While it can send a RAW signal from the HDMI jack, you won’t get ProRes or RAW recording in the camera body itself. The Sony comes in at $3,899, making it less than half the Canon C300 MK III cost. 

Panasonic Lumix GH6

Panasonic combines a smaller “micro 4/3rds” sensor with the professional ProRes recording format. This makes the GH6 attractive because its lenses are smaller and lighter. Since it has a professional codec, you eliminate the need to record externally. At just $1,697, it is less than half of the Sony FX3. Panasonic’s weakness is that it does not have the same autofocus performance as the Sony or Canon. But it does offer enhancements to Lumix lenses. You can set up those lenses so that they are able to pull focus manually instead of focus-by-wire. This is important if you are shooting a scene where an actor needs to hit a mark. 

RED Komodo X

When image quality takes priority over the speed of operation, you might turn your attention to cine cameras, like the new RED Komodo X. At $9,995, it is the most expensive camera on the list. RED offers in-body REDCODE RAW. That is a 16-bit RAW recording format that offers maximum flexibility in post. As a documentary shooter, I love shooting in REDCODE RAW because it is the most forgiving format when you’ve over- or under-exposed a shot. You can’t always control the light in a given situation; that is where raw codecs shine. To my eye, the images that come out of the RED cameras “look right.” REDCODE RAW is also flexible, allowing for quality levels that deliver raw images at data rates lower than ProRes. But RED cameras are designed with a crew in mind. Yes, you can use them solo. For instance, RED offers a PL mount with electronic ND filters, but this solution does not come cheap. So remember that RED cameras work best when paired with a camera assistant. 

iPhone 14 Pro Max 

I won’t lie. When in a pinch, the iPhone Pro Max will deliver a ProRes (512GB version $1,399) image that can work. The new cinematic mode even allows you to pull focus in post! The software will denoise footage and manage highlights for you. Its in-body image stabilization is just amazing. The biggest issue I have with it is the lenses. It can be challenging to rid your image of unwanted glare when shooting with a backlit subject, and the “smart” features of the camera can often work against you. Battery life, heat, internal capacity, and file offload speed are issues with this camera. But every year, Apple delivers better video performance. Most of all, if you are trying to shoot unobtrusively, the iPhone could be your go-to tool of choice.

The high end:

The cameras listed above favor a lightweight style of documentary shooting. If your project demands the highest quality of images, and you have the budget for lights and crew, the RED V-Raptor ($24,995) makes a lot of sense. When a project calls for high-resolution images, the V-Raptor delivers 8k at 120fps in REDCODE RAW. It is RED’s best camera for low light and combines superior dynamic range with a body built for efficiency when you work with a team. If you are working on the next “Chef’s Table” cinematic-style documentary, then the RED V-Raptor might be the right choice.

Even if a film doesn’t use a “high-end” camera, that doesn’t mean a documentary can’t have a cinematic look. Lens choice, quality camera support, and lighting techniques can create beautiful images with low-cost equipment. The real challenge to creating compelling b-roll is not in equipment but in conceptualizing sequences that communicate concepts. Visual metaphors and vignettes go a long way toward engaging a viewer than merely pretty visuals. So, work to find ways to shoot sequences of shots that amplify the message of your interviewees.

Audio is more important than video

You’ve probably heard the old adage, “People will watch a video with bad video quality but not with bad audio quality.” That is especially true for documentaries. Viewers understand that capturing life as it happens means trading off polished visuals for behind-the-scenes access. 

The best way to ensure top-quality audio for your documentary film is to hire a sound mixer when you shoot. They will be able to provide the microphones for the right situation, balance levels on the fly, and ensure that unwanted sounds aren’t affecting your recording. 

Documentarians often don’t have the budget to hire a sound mixer or their setup calls for something as minimal as a shotgun mic on a boom pole over a seated interviewee. Here are some recommendations for gear to help the solo shooter get the best audio for their film.

Zoom F3 Audio Recorder

The Zoom F3 audio recorder features 32-bit float recording technology. This technology means that you don’t have to worry about your recording “clipping” when an interviewee gets too loud. The F3 offers timecode sync via a Bluetooth adapter, the UltraSync Blue, and UltraSync One combo of timecode boxes. When recording an interview, you can run a cable out of the line out into your camera. This setup gives a nice, clean recording in the camera and a higher quality 32-bit float recording in the F3 itself. (It also provides a little insurance if you forgot to press record on your audio recorder, not that anyone has ever failed to do such a thing!) The F3 is small yet can power XLR microphones that need phantom power. If you need more than two channels, the Zoom F6 is a good choice.

Another popular method of syncing timecode is the Tentacle Sync system. Tentacle Sync is used by sound professionals worldwide to ensure that the audio recorder and camera stay perfectly in sync. 

Microphones

There are so many choices for microphones. And more than any other area of audio/video production, “you get what you pay for” applies to mics. More expensive mics sound better. But for the typical documentary shooter, the keys to success are simplicity and reliability. 

Apogee ClipMic Digital 2

Just about everyone has a smartphone. You can use the Apogee ClipMic Digital 2 to plug into a phone and record right to it. It works with the same UltraSync timecode system as the Zoom F3 to keep all your recordings in sync. At $199, the ClipMic provides one of the least expensive ways to get quality audio for the documentary shooter.  

RODE Wireless PRO

Rode just released a 32-bit float, timecode-enabled lavalier system. This solution eliminates the need for an additional audio recorder like the Zoom F3. You also won’t need external timecode boxes like the UltraSync. 

Sennheiser AVX-ME2

Sennheiser delivers a great-sounding and simple-to-use lavalier mic system. The build quality of these mics is a step up from the lower-cost solutions. They fall into a space in the market that is short of the higher-end professional solutions and better than the prosumer offerings. 

Hiding lav mics

When a lav mic shows in the shot, it really reminds you that you are watching a produced piece. Ironically, it takes more work to hide the mic. Sean Woods has a great 3-part series on how to hide lav mics on different shirts and then how to easily EQ the mic to compensate for it being under clothing.

Sennheiser MKE 600

If your subject is stationary, like in a sit-down interview, or if you have a boom op on set, you’ll want to consider a shotgun microphone. Shotgun mics reject noise around the subject and focus on a narrow pickup pattern. This pattern makes it great for environments where you can’t control the ambient audio. The Sennheiser MKE 600 lets you power it from the camera or audio recorder’s phantom power jacks. But you can also use an AA battery and power it without phantom power.

Sennheiser MKH 50

As microphones increase in price, they become more specialized. As you consider the various environments you’ll record in, you begin to see why sound pros bring a selection of mics with them on location. One of the most highly regarded microphones for indoor recording is the Sennheiser MKH 50. It provides a beautifully warm natural recording that will elevate your audio to a professional level. It isn’t the best choice when you are outside or if the mic has to be far from the subject. 

Rigging a boom pole

If you are conducting a sit-down interview, having a solid rig to hold your mic over your interviewee is essential. You’ll want to position the mic out-of-frame and pointed toward your subject’s chin. Here are the key pieces of equipment that will help you build a solid and lightweight rig.

Matthews Reverse Stand

The reverse stand is great for packing in a case when traveling. It is lighter than a standard baby stand and easier to work with than a C-stand. It has a “baby pin” on the tip, which makes it compatible with video-oriented rigging gear, unlike many light stands designed for still photography. 

Matthews Grip head

Place a grip head on the reverse stand to hold accessories firmly. Don’t skimp out and buy a plastic grip head of some sort. This piece of kit prevents your boom pole from slipping and bonking your interviewee on the head. 

Boom pole holder

A boom pole holder, or yoke, will enable you to position your boom pole at a slightly upward angle. This positioning will compensate for the flex in your boom pole when it extends. Make sure that you don’t skip this piece and try to put your boom pole through the grip head.

Boom pole

The most important tool for rigging your mic is the boom pole. You can use it handheld or as a part of a rig. This boom pole from K-tek has an internal XLR cable that will keep your rig tidy. It extends so you can place your stand away from your subject and keep it out of the shot. 

Shock mount

Your shotgun mic is held in place by a shock mount. This mount eliminates handling vibrations from being transferred into the microphone. Make sure that the shock mount you choose fits your microphone. For instance, the Sennheiser MKH 50 P48 has its own shock mount.

Boa bag

The last thing you want is for your microphone rig to fall over. You can take a boa bag or other shot bag and wrap it around the base of your stand. This is a critical piece for the safety of both your gear and the on-camera talent. 

XLR Cable

Don’t forget a high-quality XLR cable. This cable will go from the back of the boom pole to the audio recorder. It will transfer power to the microphone and signal to the audio recorder. It can be convenient to have this cable be a different color than black to distinguish it from all the other cables in your kit.

Headphones

A good pair of closed-back headphones is essential to successfully recording audio on location. Don’t fall into the trap of trying to use an old pair of Apple headphones from an old iPhone. Sennheiser’s HD280 Pro headphones are relatively inexpensive and will serve you well both in the field and when you are editing. The key is to use a pair of headphones that deliver a relatively flat frequency response, unlike Beats or other headphones designed to accentuate specific frequencies for music listening. 

Closed-back headphones are critical because you want to hear the environment through the headphones only. It is also essential to avoid audio bleed-through, like on a pair of “open-back” headphones, which will affect your recording. If the Sennheiser headphones are too bulky, you might like the Sony MDR-7506 headphones.

Listening to locations

Half the work is done if you can scout out a location ahead of filming. Listen for heating and cooling systems. Clap your hands in the room and listen for echoes. Ask about construction projects in the area. If there are ways to reduce the background noise in the location during filming, it will save you an enormous amount of time in post-production. 

In addition to listening for sounds to remove, listen for sounds to capture. Can things like fans, vehicles, or natural sounds enhance the story when used with b-roll? If you have hired a sound mixer, bring them on the location scout and treat their ears like you would treat the eyes of a cinematographer. They can help enhance the story by identifying both sounds to remove and sounds to capture.

Archival documentaries

Some docs shoot interviews, and some just use archival footage to tell their story. In the Netflix documentary WHAM!, the filmmakers didn’t film interviews. Instead, they used extant footage and interviews. They combined this with footage of a scrapbook one of the pop duo’s moms made during her son’s journey to stardom. The National Geographic documentary LA92 took the same approach. The filmmakers used news footage and archives to demonstrate the strife that shook that city and the nation. The effect of archival footage is powerful. As a viewer, you get a sense of the bigger narrative. The filmmaker’s point-of-view can be just as effectively portrayed through archival footage as through original video. 

Clearances

The challenging aspect of archival documentary is known as “clearances.” This involves balancing the need to contact the original TV network or studio that created the media in the first place against the “fair use” doctrine. Fair use is a legal doctrine allowing media to be reused in specific ways. It is intentionally vague. A documentary filmmaker must carefully evaluate the guidelines for fair use and determine their willingness to take on the risk of using media under fair use. If the owner of that clip contests the use of that media as not being legitimate under fair use, you could face a legal fight. 

The other option is to contact the media owner and pay them a licensing fee, which will be negotiated based on your project’s budget, the places the documentary will be shown, and the license duration (e.g., ten years or in perpetuity). 

In these cases, it is a good idea to enlist the services of an entertainment attorney to help guide your decision-making process. Sometimes, a clip needs multiple layers of releases to clear it. 

When it comes to music clearances, it is helpful to employ a music supervisor who can help you navigate the complex world of licensing songs. Using a famous hit will be expensive and time-consuming, so keep that in mind before attempting to license a television performance of a famous musician. You may need to negotiate with their estate if they have passed on.

Photo licensing can be more straightforward. Getty offers services for licensing its catalog of images. It can be easier to license a photo of a famous person than to license audio or video footage.

After Skid Row

Sometimes, a documentary comes together after months of careful planning; other times, an opportunity presents itself, and you have to move quickly. That was how Lindsey Hagen was able to assemble a small crew and capture the experience of “Gangsta Grannie,” Barbie Carter, in her short doc film After Skid Row. Lindsey is a Director, Executive Producer and Story Producer at Gnarly Bay. Together, the team at Gnarly Bay has garnered multiple awards and produces films for Fortune 500 brands. In 2022, they won the Vimeo Film Festival award for the best branded video for Cannondale, which Hagen directed. Lindsey Hagen It went on to be Oscar Qualified, and L.A. Times distributed it. 

The crew was small, and their gear was light. That helped them to take a “fly-on-the-wall” approach to this film. Hagen notes that the story was really about their subject “reclaiming her identity.” As a result of the film’s impact, the crew was able to raise funds for Carter’s medical needs as well. It really stands out as a beautiful example of how an audience can enter into the suffering of someone, and yet the subject of the film can retain their agency so that it is their story, told on their terms. 

Editing a documentary film

Walter Murch edited the brilliant documentary Particle Fever. In this look at the editing process, he talks about the ratio of footage shot to footage used as 300:1.

This presentation is a tour-de-force in the level of organization that it takes to surface a compelling narrative from so much footage. The story is there, and the tension and drama are real, but the effort it takes to form that story into a movie is immense. 

The key is to organize and log that footage. One of the best tools for doing that is transcripts. Here is a case where AI comes into play. Adobe Premiere, DaVinci Resolve, and Lumberjack Builder (initially designed for Final Cut Pro) use machine learning to generate transcripts. Those transcripts are key to identifying common themes and making those spots quick and easy to access. 

Transcripts allow editors to do a “paper edit” or “radio edit” based on the interview content. This edit can help the editor build a backbone for the story with the drama necessary to maintain the audience’s interest. Because no matter how important your story is, it won’t matter if you lose the audience’s attention.

Ode to Desolation

Lindsey Haggen also directed the short documentary Ode to Desolation, where she and her cinematographer/editor, Chris Naum, voyaged into the North Cascades. The gear for this film was even lighter. They shot on camera designed for stills but paired it with some beautiful lenses to capture the majestic landscapes that can be seen from the fire lookouts of Washington state. The filmmakers captured Jim Henterly’s role as a “keeper of history” and “maintainer of the story” of one of the last fire lookouts in North America. 

The shoot took four days. They slept at altitude, hiked up a mountain for hours, and traveled by boat. This goes to show that you truly can tell a majestic story with a kit that can fit into a couple of backpacks. 

Storage and Workflow

It takes a team to execute a film. That’s true on set, and it’s true in post. The assets you create and share with your team need to live in a central location that is separate from your editing team’s MAM (media asset manager) and accessible remotely. 

When creating a world-class documentary, you accumulate a huge number of assets. I’ve written about the challenges of organizing massive amounts of footage. This is especially true when you are trying to shuttle drives back and forth. I once heard a story of someone who shipped drives via FedEx and the truck got into an accident, and the drives were lost! It’s best if you can deploy multiple strategies for backing up footage. Shipping two drives separately would be one approach that gives you redundancy. But as upload speeds have greatly improved, cloud-based collaboration workflows are revolutionizing the way teams work.

The team at DEFINITION6 shoots everything from unscripted work to Sesame Street. MediaSilo is their tool of choice for collaboration. According to their Chief Engineer Luis Albritton, DEFINITION 6 uploaded over 10,000 assets, sent nearly 7,000 review links, and hosted almost 24,000 viewers of their content in MediaSilo during 2022 alone. With MediaSilo, producers, executives, and stakeholders can stay in the loop on the post-production process while maintaining the security that is critical to their clients.

Conclusion

Documentary filmmaking can be your ticket to see the world or see the world from a new perspective. It’s taken me to Oxford, Cambridge, the Jerusalem Museum, and the Vatican Library for Fragments of Truth. Some projects are small and tell the story of your family; others can be on the cosmic level. They can showcase the beauty and struggles of a community, like King Coal, or the beauty of nature. But one thing all good documentaries share is a point of view. They show the world from a unique perspective and seek to touch the hearts of an audience and challenge their perspectives on the world.


Reuben Evans (Member, Producers Guild of America) is a director, an award-winning producer, writer and director. His company Visuals 1st Films, LLC is producing a documentary on the hymn Amazing Grace, starring John Rhys-Davies. He is the former Executive Producer at Faithlife Films & Faithlife TV. He’s produced and directed multiple feature-length documentaries including Fragments of Truth (2018) and The Unseen Realm (2020). Most recently Reuben produced “The Disappearance of Violet, Willoughby” (coming in 2023).


EditShare’s video workflow and storage solutions power the biggest names in entertainment and advertising, helping them securely manage, present, and collaborate on their highest-value projects. To learn more about how EditShare can help your video production team, contact us today.

The EditShare team designed this guide as a reference for the most commonly used codec you will run into in your work in motion picture post production. It can’t serve as a universal encyclopedia of codecs; there are just too many to count, and new special purpose formats arrive seemingly every month. 

Motion picture post production has luckily settled on a few commonly used codecs that have a large footprint in the industry, and a good working knowledge of each will help you tremendously as you go about your work.

Apple ProRes

Apple ProRes is currently the most widely used codec in all of motion picture post production. If you work in a Mac shop, and Macs continue to dominate a lot of post, you’ll likely run into ProRes on a daily basis. In fact, one of the factors that keep Macs on top in motion picture post is the functionality and ubiquity of ProRes. 

ProRes is used all the way from image capture in major platforms like the Arri Alexa, through editing in any of the four major NLE platforms, all the way through delivery, with streamers and major networks accepting ProRes file for delivery. If you are worried about the drawbacks of transcoding from one format to another, ProRes avoids those issues with an end-to-end pipeline that stays in one codec throughout.

Though you shouldn’t be afraid of transcoding for your edit workflow, you can always reconnect back to another format at the end in your online color session. Whatever format you shoot, you’ll be happier with your edit if you take the time to transcode to ProRes, especially an edit-friendly flavor.

If you are going to be working with ProRes extensively, it’s well worth a read of the ProRes Whitepaper, the technical sheet that Apple keeps alive spelling out the ins and outs of ProRes as a format. 

The basics to understand is that Apple ProRes isn’t just a single codec, but a family of codecs built around the same technology, available in multiple implementations. You can think of these as “flavors” or “strengths” of ProRes. These flavors refer to both the method of encoding the image, 422 or 4444, and the data rate, how many Mb per second are allocated to creating the image. The higher the data rate, the higher quality the image reproduction will be, with fewer artifacts, but on the flip side, the larger the file will be.

The data rate scales with the image size, meaning that a given flavor of ProRes will be a much bigger file if you shoot a higher resolution and a smaller file if you shoot a smaller resolution. You can see the strengths in the following chart, combined with their data rate when working at 1080p 29.97.

ProRes File Sizes

This starts all the way at the smallest file sizes with ProRes Proxy and goes up to the currently largest file sizes of ProRes XQ. You might shoot your film and capture it in XQ, then transcode it to LT for editing, then reconnect back to the XQ’s for color grading, then deliver to your network in 4444.

4444 and XQ both support Alpha Channels (that’s the fourth four in 4444), which allows for passing transparency information back and forth with VFX platforms like After Effects, Fusion and Nuke. Most VFX houses work on PC platforms and prefer to get files delivered as image sequences (discussed below), but there is increasing use of 4444 and XQ for some motion graphics and VFX workflows.

For many years, ProRes support on Windows was relatively weak, but the last few years have seen an explosion of both approved and work-around versions of that support. You can currently work natively with ProRes in applications like Avid, Premiere and Resolve on a Windows machine, which is very useful for professional workflow. Where things break down is at the consumer level. If you are delivering a file to a client, there still isn’t an easy way to get a non-tech savvy Windows user who defaults to Windows Media Player to playback a ProRes file.

ProRes naming has sometimes been a little difficult, with “proxy” confusing some users since a lot of software can create “proxy” files, but in any format. You can use Premiere to make “proxies,” but they don’t have to be ProRes proxy; they could be in LT. 4444 is often difficult to say, so many say four by four or quatro, with quatro being more common on the west coast. Plain old “prores” without any modifiers can be confusing since you might say to someone, “can I have it in ProRes,” meaning plain prores, and they’ll ask, “what flavor,” and you say, “ProRes,” and comedy ensues. Thus most use the term “prime,” as in, “let’s use ProRes prime for that workflow,” to mean the middle-level codec.

While you might think “bigger is always better,” bigger files take up more storage, take longer to move around and are more taxing on the system to work with, so you often choose the flavor that works for your workflow. ProRes proxy is rarely used anymore since the image quality is visibly degraded, and storage is less expensive than it used to be. Most projects use LT for “offline” work like editing, then a bigger flavor for finishing & VFX.

But if your camera doesn’t shoot enough data, it’s likely not worth going to a huge format like XQ since those files are large, and the extra data rate isn’t going to magically create quality that isn’t there in the source file. XQ is really for cameras that are capable of shooting high bit depths natively (like an Alexa, for instance). If your camera shot in 10bit 4:2:2 video, transcoding it to 4444XQ doesn’t magically add extra quality. Typically most productions render out to plain old 4444 for their final master file.

While originally built primarily for the .mov video wrapper, Apple ProRes is officially supported in the .mxf wrapper, which is widely used in broadcast applications and has some features that can make it more useful, including better implementation of timecode.

Avid DNx

While Apple ProRes has become far more ubiquitous in post-production workflows, Avid DNx as a codec family actually launched first and has a few key features that make it more useful in a few key situations that should keep it on your radar.

DNx, like ProRes, is actually a family of codecs available at a variety of data rates and encoding for a variety of workflows. You can shoot straight to it in cameras like the Alexa, the RED lineup and more, and you can edit it and deliver it to networks. 

DNx is most comfortable in the .mxf (media exchange format) wrapper, which is a robust format with a lot of professional features, though you can also write DNx into a .mov wrapper if, for some reason, your workflow requires that. 

DNx is widely supported on both PC and Mac machines, meaning it can be a great codec to use if your facility has mixed platforms or you are collaborating with others working in a variety of different formats. This has been its greatest strength. However, it’s not particularly easy to install for the less technically savvy, so it again doesn’t make a great format for delivering cuts to clients since it requires installing a professional application for support.

DNx originally launched as DNxHD in a series of flavors that baked their data rate right into the name of the codec; you had DNx36 for editing and DNx175 for masters. DNx36 was a 36 Mb/s codec, designed to work well with 1080p 23.98 footage, and somewhat equivalent to ProRes proxy though ever so slightly smaller.

The problems came when formats started exploding. When the vast majority of work was 1080p, having the codec name and implementation built around a data rate made sense. While a 1080p 23.98 codec might look fine at 36Mb/s (not great, but fine), a 4k 60fps file would look terrible at that format. The larger resolution and framerate need more data to still look good.

Users, of course, could and should use a different flavor of DNx for 4k files than 1080p files, but many users were accustomed to using 36 for their edit. Avid revised the rollout of the DNx codecs to a new platform, which you would commonly work from today as the DNxHR format of codecs. These shift their data rate depending on the resolution and framerate of the source footage, making them work more like how ProRes works and more how users expect them to work.

So, to compare with ProRes, the new DNxHR HQ format at 1080p 29.97 is 25.99 MB/s, while ProRes HQ is 220 Mb/s. That might seem like a big difference until you note that the Avid number is MB, while the Mac number is Mb. MB is megabyte, and Mb is megabit. Putting them both in Mb, the DNxHR HQ is around 207 Mb/s, roughly equivalent to ProRes HQ.

DNxHR is a very common format in all houses running Avid Media composer, and its cross-platform compatibility makes it useful when dealing with moving from PC and Mac.

H.264/H.265

These codecs are consumer-facing codecs that post-production professionals need to be aware of and work with on a daily basis, but have some huge drawbacks. It’s important to understand and master to keep your workflow performing optimally. The main place you will want to actively use these codecs is in delivery, especially on web platforms. You aren’t going to send an H.265 file to Netflix or HBO, but if delivering to IG, YT, Vimeo or a work-in-progress review platform, you are going to be using H.265 all day long to get a file that is both small enough to quickly upload but still looks good enough to share with the world.

H.264 has been around longer, and H.265 is an update of the technology that offers similar image quality with about half the file size. You’ll sometimes see H.265 referred to as “HEVC,” an abbreviation for “high efficient video codec.”  

H.264 is far more ubiquitous since it’s been around longer and is easier to license. H.265 has relatively high license pricing, so while you’ll find it supported natively in all the major editing platforms and all the major web delivery platforms (Youtube, Instagram, Vimeo, etc.) you’re still going to run into the occasional weird platform that doesn’t fully support H.265. If you are having trouble delivering to a strange client portal or obscure streaming software the client uses, the issue might be that that platform doesn’t support H.265, and you should try making an H.264 instead.

These codecs are built around Long GOP technology, in which a group of frames is compressed together to save space in the file. This is a wonderful technology for when you are viewing something linearly forward in time, making this a great codec for delivering video over the web. However, Long GOP can be very awkward in the editing room, since it requires your video software to recreate individual frames by looking at the group of frames. If you are scrubbing around, it can be laggy, and if you cut in the middle of a GOP group, the software has to recreate the missing picture information by holding those other frames in memory.

While some software platforms like to market that they can natively cut in H.264 or H.265, it is highly recommended you transcode footage into an editing codec like ProRes or DNxHR for an easier post-workflow experience. Running an overnight dailies render will make the rest of your post pipeline so much easier.

H.264/H.265 can also be used for capture, though that is generally something to be avoided if you can, as the image quality drawbacks can be very frustrating. Even cameras like the iPhone now shoot straight to ProRes, so the arguments for capturing into H.265 are less pressing than they were a few years ago. If you have to shoot to H.265, choose the highest bitrate you can and choose “All-I” if it is an option, which will make every frame an “I” frame instead of compressing groups of frames together for compression.

H.264/H.265 formats can support whatever data rate you want to encode; generally, your encoder will let you change the data rate of your compression when you make the file. It is highly encouraged you test your specific encoder and project at a variety of data rates to find one that works for your projects and deliveries. For some reason, most encoders (like Resolve, Adobe Media Encoder, Compressor, etc.) have relatively small data rates as their “high-quality” file size. If you aren’t happy with how your images look when compressing to these codecs, try testing at higher quality file sizes to see when you start to like the image. 

DPX AND SIMILAR IMAGE SEQUENCES

These aren’t technically “codecs,” but you should be aware of image sequences as a tool in post production. DPX is the most common image sequence (and the one we’ll focus most on here), though EXR and Cineon are other common image sequences.

Image sequences are literally just a folder with a series of still images, numbered sequentially, saved into it. That’s pretty much the totality of it. Software dealing with image sequences (like Resolve and most VFX platforms like Nuke) will look at that folder full of still images and see it as a single image file that you can manipulate just like a video file.

Image sequences are incredibly popular in the VFX world for a few main reasons. First off, they are easier to move around. If you have a 40GB file, and your file transfer crashes halfway through your upload to the web, you have to start over from the beginning. Not with an image sequence; you can just start over with the last frame copied.

Beyond that, if you have a render and 90% of the shoot looks perfect, but you need to fix part of something that looked off at the end, with an image sequence, you only need to re-render those final frames. With a video file, you need to re-render the whole shot. With render times sometimes being exceptionally long in the VFX world, this is a huge time savings.

VFX artists aren’t going to give up image sequences any time soon for those benefits. If you are being asked to interface with a VFX artist and they are asking for an image sequence, you can and should ask them for a spec sheet on what they are looking for. Then you can deliver it with a tool like Resolve, which has full support for multiple image sequence formats built-in natively.

RAW FORMATS

RAW capture formats aren’t technically “codecs” since RAW happens to the video signal before it gets wrapped into a codec, but it’s good to have a handle on the most common RAW formats and how they might present in your workflow. RAW isn’t “video” in that it can’t be played easily by a video player. RAW formats take the RAW camera signal from the sensor and compress it into a file before it gets processed into video and the menu settings like ISO, white balance, etc. get applied. This makes more processing required in post (since your editing station has to do all that work that the camera used to have to do), but they offer the benefit of more flexibility in post. If you want to change your mind about white balance or ISO, you can do it in the edit or color suite, which is helpful, especially if the settings were accidentally wrong on camera.

There are two major categories of RAW forms, open RAW formats and proprietary or closed RAW formats. Open RAW formats are designed for many different platforms to capture to or work with. Proprietary formats created by a camera company are often only supported by that one company, with varying support from post-production software. The major proprietary RAW formats are now natively supported in all the major software platforms, but if you run into a more obscure format, you’ll often need to download software support from their website.

OPEN RAW FORMATS

Before discussing the two open RAW formats, one issue needs to be discussed: the red RAW patent. RED introduced the RED ONE camera at NAB 2006, and it was a working model that captured compressed motion picture RAW footage into an internal recorder. They applied for and received a patent on that technology. Both Sony and Apple have challenged the patent in court, and even with their legal resources, both lost. The RED patent stands, and as far as we know (it’s not always public), the other internal RAW proprietary formats are paying some sort of license fee to RED.

This led to two different strategies for how to implement a RAW video format that was accessible to all users without paying for the RED license fee, since whatever that fee is, it doesn’t make sense within a mass-market-facing, consumer-focused video market. 

ProRes RAW

The first “open” RAW to market is ProRes Raw, a format co-developed by Apple and Atomos, which makes an external monitor/recorder platform. That is their method for getting around the limitations of the RED patent; ProRes RAW is something you record to an external recorder.

Currently, ProRes raw has native support in Final Cut Pro, Avid Media Composer and Adobe Premiere, but not in Blackmagic Resolve. There are no announced plans to bring it to Resolve. If you are planning on doing your final color grade in Resolve, ProRes Raw isn’t going to be the format for you.

Interestingly, DJI has implemented ProRes RAW into some of their drones, since, technically, with a drone, the camera is actually dangling underneath the drone, and the recorder is up in the body of the drone, which is enough to make it an “external” recording. ProRes RAW was briefly available in the DJI Ronin 4D but then disappeared, and the suspicion is that they weren’t able to argue that it counted as “external” on that camera.

ProRes Raw is available in two data rates and offers substantial image quality benefits for shots that weren’t exposed under proper settings, such as with the wrong white balance. However, for shots properly exposed and with correct menu settings, the benefits are not large, though they are there.

Blackmagic RAW

Blackmagic had an interesting challenge in building their RAW codec; they make external recorders, and editing software, but they also make cameras, and they wanted their RAW to work inside a Blackmagic Camera. However, they sell a lot of cameras, and outsiders suspect they wanted to avoid a RED license fee considering the sheer volume of units they ship. To get around it they designed the Blackmagic RAW format which is partially debayered. It’s not a full debayer, which means there are still some of the benefits of RAW (you can change ISO and white balance in post), but also avoid the patent limitations of trying to record full RAW.

Blackmagic RAW is an open format, supported by all the major NLEs, and available in Blackmagic cameras and recorders, supported by several other camera manufacturers, including Fujifilm. 

Blackmagic RAW is available in multiple bitrates but, interestingly, is also available in a variable bitrate format. This changes the bitrate based on the content of the shot so that a very static shot (an interview, for instance, where only the mouth of the speaker moves) can be a smaller file than a handheld shot out the moving window of a car in a busy street where there is a ton of movement. Variable bitrate shooting makes some users nervous, but some doc shooters have taken to the format for data rate savings in predictable environments.

PROPRIETARY OR CLOSED RAW FORMATS

We can’t cover every proprietary raw format here as there are too many, but there are two we need to discuss a bit. If you run into another format, you should go to the camera manufacturers website for more info.

.r3d RED RAW

RED RAW, recorded in the .r3d wrapper, is the format that started the RAW video revolution. RED RAW takes the RAW camera data, applies a JPEG2000 compression to it, and wraps it up in a file that you can then process to your heart’s content in post production.

RED RAW is currently supported basically everywhere. It’s been around 15 years, and all the major software platforms have fully integrated it’s technology into their systems.

RED files are surprisingly small, considering the quality of their imagery; because of the nature of their compression, many users are surprised to discover that the files can get larger when transcoding to an edit codec like ProRes, depending on your editing resolution and codec choice.

.ARRIRAW 

ARRIRAW is the other major file format to discuss, not just because ARRI is at the top of the industry but also because the files are just huge. For a long time, you needed to rent an additional external recorder from Codex to record ARRIRAW (to avoid the patent, most assume), though you can now record ARRIRAW internally to an ARRI camera. Either ARRI figured out some very tricky way to argue their internal recorder is actually external, or they are paying the license fee to RED.

The thing to know about ARRIRAW files is that they are big. If you are bidding your first ARRIRAW job after years of RED RAW, know that it’s going to require more hardware resources than you are used to. These are massive files. Transcode them immediately to an edit-friendly codec, then deal with them again only at the end for color grading on a powerful machine. Their saving grace is that ARRI cameras only shoot up to 4k; an 8k or 12k ARRIRAW file would be a monster.

ODDBALL FORMATS

While this guide can’t go into detail on every possible format and codec you might encounter, we want to offer some general advice when a shot lands in your lap that might not immediately make sense to you.

Your first tip is to use the “get info” command, either in the finder, in QuickTime player or in an app like “Screen,” to get a better sense of what is going on with the codec. A quick Google search will often turn up more info on the codec, and it is usually available for download and install on your system for playback. If “get info” isn’t helping, there is a great app called “MediaInfo” that might offer more information.

There are some limits to this (Apple ProRes still has issues with running on a Windows machine in certain players depending on the install), but for the most part, pretty much every codec you need is possible to download, and that will often lead to your software being able to decode the video.

If you run into a truly unplayable codec, there is a player you should know about called VLC. It’s a video playback software that is often a “swiss army knife” in post when you’ve been given a strange video format to deal with. Maybe you are working on a documentary with a lot of archival home-video footage in an obscure format that didn’t take off commercially. Or you are working on a film with footage coming in from primary sources from a variety of archives. Or you have a shot that has gremlins and just doesn’t want to play. VLC is often the tool that will finally get that video open, and then you can export from VLC into a more traditional codec and format that will let you play it in your editing platform of choice.

EditShare’s video workflow and storage solutions power the biggest names in entertainment and advertising, helping them securely manage, present, and collaborate on their highest-value projects. To learn more about how EditShare can help your video production team, contact us today.

When you send large video files, you can encounter all sorts of challenges. When your team is collaborating on a video project, you often have to send multiple versions, track review and approval comments, and make sure everything is secure. However, video collaboration workflows are more demanding than your typical cloud-based file-sharing workflows. This can be even more challenging when the creative team and the IT team propose different solutions for sharing video files. 

Here are 10 of the top ways to share large video files and their pros and cons. I’ll also share things I wish IT knew about the unique demands of video review and approval processes. So, let’s dig in to find out which solution is best for your video collaboration workflow. 

WeTransfer

WeTransfer’s simple interface makes it easy to share files up to 2GB. To upload larger files, you’ll need to upgrade to Pro or Premium.

WeTransfer uses a web browser interface for uploading. With some browsers, like Safari, you can run into an issue where the browser will time out before your large upload is complete. This isn’t the case when apps feature an app that installs on your local machine. 

While WeTransfer Pro does a great job of sharing your final exports in the delivery phase of your project, it lacks review and approval features, so it might not be the right tool for collaborating during the post-production phase.

The other major drawback is that WeTransfer does not recover well from an interrupted file transfer. You’ll need to re-initiate if your transfer is interrupted (maybe due to a bad WiFi connection). If your upload is a large file, this can mean a significant amount of lost time, and you still won’t know if it will complete on a second go-around.

Dropbox

Dropbox is well known for its ability to sync files between the cloud and your various devices. But since DropBox Business Plus caps file sizes at 250GB, it runs into similar constraints as WeTransfer Pro. DropBox does feature “Replay,” which allows for commenting on videos, but it is not available on the least expensive plan. Additionally, the replay feature is limited to 10 file uploads on their top plan. 

While Dropbox offers reliable syncing, it can be confusing when working with two different organizations. It tends to demand that both parties upgrade. That makes it confusing when you are trying to figure out who is hosting which files. A common question that arises is, “If I delete this file on my computer, will it vanish from yours?” 

Post-production professionals need to know that they can deliver files without confusing mismatched subscription tiers between vendors. So, if you find yourself dealing with multiple projects and multiple clients, getting everyone to collaborate through Dropbox is a tall order.

Box

Box enjoys a solid reputation for handling lots of smaller files well. Their lowest tier caps file sizes at 250MB. (The highest tier caps out at 150GB per file). This gives you an idea of where their emphasis lies. There are no review or commenting features associated with videos. 

Box is a great example of the difference between typical workflows that IT supports vs. media workflows. While an IT team may be accustomed to supporting petabytes of small files, this is different from workflows that have a smaller overall footprint, but the individual files are larger. 

Google Drive

Google knows how to sync and send large files. Google Drive is inexpensive and reliable. Google offers a web interface and a downloadable app that syncs locally. The downloadable app is more reliable than the web interface for large transfers. 

However, by many accounts, Google Drive is slower than Dropbox. My personal experience is that Google will eventually get your file uploaded. But sometimes, you can run into a frustrating scenario where interrupted syncs hang. This causes Google to stall out until Google Drives figures out that a file has been moved or renamed. This can put a halt to your other uploads. 

Google also changed how sharing works between paying and free users. 

If everyone within an organization is on a paid tier, then file sharing works well. But if you are sharing between organizations, Google will basically push both sides to upgrade. It is frustrating because you cannot know whether the person on the other side of the share has a paid account. I just ran into this a couple of weeks ago. I had a paid version, and the other team had free accounts (but I didn’t know this). The other team had to get their CEO to join the shared folder to accept my shared folder because he had a paid account. 

Post-production pros need to know that the delivery of their assets is friction-free. You don’t want your client hit with promotional “nag-ware” when you are trying to deliver your final assets.

OneDrive

Microsoft enjoys a solid reputation with IT teams for good reason. Their products cater to the needs of corporate users. Microsoft places an emphasis on security and integration with Windows. 

However, OneDrive is not oriented toward post-production. It lacks features oriented toward video review and approval and version tracking. This makes it a good solution for sharing graphics and project files, but it isn’t great for managing video projects.

Vimeo

Vimeo has been the champion for preserving video quality for films delivered to the web. Vimeo is a great tool for the distribution of assets online, where video quality trumps workflow efficiency. It works well for embedding your finished project on your website. In the past few years, Vimeo has also been adding collaboration, AI, and live-streaming features. 

However, in my personal experience, I have found uploading to Vimeo painfully slow. Transcoding also seems to take longer than other services. It will be interesting to see if Vimeo’s performance can keep pace with their aspirations. 

Resilio

Resilio uses P2P technology to facilitate the syncing of large files between multiple collaborators. This is a powerful technology, but it does require the app to be installed on the computers of both the sender and the recipient. This means Resilio is a nice solution for frequent collaborators. However, it’s really a no-go for client work where somebody just wants to click a link, quickly compare versions, and leave some comments.

Frame.io

Adobe’s frame.io platform is a popular solution for review and approval. It features integration into popular NLEs, and tools for managing versions. Adobe is working to incorporate AI features into frame.io as well. 

However, my experiences with frame.io over the past year have been challenging. They’ve acknowledged these challenges and reported that they are working on an overhauled version of their software.

Infrastructure solutions: Aspera, Signant, and EditShare EFS

IBM Aspera and Signant Media Shuttle are robust solutions that integrate your team’s IT infrastructure. They’re often used by broadcasters to move large files. However, many teams are finding challenges with these solutions. And they are expensive. 

EditShare EFS has built-in file acceleration for large transfers from one EFS system to another. This can be particularly advantageous to customers who have multiple facilities and the transfer software is included in the standard EFS license – no additional costs are involved.

MediaSilo

MediaSilo delivers a platform designed specifically to tackle the challenges of video collaboration. It integrates right into Adobe Premiere Pro and DaVinci Resolve. This allows editors to save huge amounts of time when exporting, uploading, and versioning. 

MediaSilo allows users to upload through the browser or the desktop app. MediaSilo’s robust uploader gives you real-time feedback on the speed and progress of your uploads. If you’re connection is interrupted, MediaSilo does a great job of completing the transfer when you are reconnected. It is also easy to cancel an upload and clear the queue. This avoids the hangs and syncing issues that other solutions run into. 

MediaSilo integrates well with MASV for large, secure file transfers from external partners without needing to provide them with login credentials.

The SafeStream technology ensures that assets can be forensically tracked to individual users, and watermarks deter IP theft.

MediaSilo’s review and approval tools allow for easy commenting and versioning. This helps everyone on the team to know if specific notes have been addressed. It is easy to send your collaborators a MediaSilo link, and they don’t have to worry about having an account, what tier they are on, or sync settings. MediaSilo’s strength is wrapping powerful features in a simple interface. If you need to send a collaborator a video file for review, it doesn’t get easier than MediaSilo.

Conclusion

Moving around massive video files is a challenge without the right tool. Sometimes, you just need to send someone a file, but other times, you need to gather notes, compare versions, and intelligently group assets. Video files present challenges that are different from syncing a bunch of documents. Tools like MediaSilo, and EditShare EFS can smooth out your workflow and simplify remote collaboration.

Want to find out more?  Click here to get started

On premise and cloud storage supports busy production services

Boston, MA, February 6, 2024Florida Panthers, the NHL ice hockey team based in the Greater Miami area, has transformed its production workflows with the adoption of storage systems and management tools from EditShare. The new system provides support for a rapidly growing video department, which creates and delivers sophisticated content for in-house screens and scoreboards, and for extensive fan engagement online and through the team’s custom app.

Previously, the Panthers had been using ad hoc storage for video content, together with consumer tools for file transfers. Recent successes for the Panthers – including a Stanley Cup final place in 2023 – meant demand for content ramped up dramatically, and a more fluid, more secure workflow was required. It needed to support four producers/editors creating content at home and on the road, a motion graphics workshop charged with making engaging content for the scoreboard, and the team’s close relationship with the Bally Sports Network, its broadcast partner.

With consultation from sales engineers at 76 Media Systems (now part of Starin Marketing) the Panthers developed a solution around a 256TB EFS300 storage appliance. This is installed at the team’s home, the Amerant Bank Arena in Sunrise, Florida, just west of Fort Lauderdale.

The ground storage network is linked and synchronized to an EditShare cloud implementation. As well as adding content redundancy, the hybrid on premise/cloud architecture allows shooting teams on the road with the Panthers to upload content via VPN, making it immediately available for post and delivery, as well as securing it. The ability to edit on the road is a real boost.

Dennis Docil, Senior Director of Content Services for the Florida Panthers, made the point that key tools like FLOW workflow and asset management and FLEX cloud synchronization are core parts of the technology, making the system easy to implement as well as intuitive to use.

“Before coming back to the Panthers I worked for Ion Media Networks, and they were one of the first users of EditShare,” Docil said. “When we were looking for a solution we looked at the market, EditShare seemed to be the most user friendly for what we needed it to do. It gave us the slick workflows we need to keep on top of our exponentially increasing workloads.

“On top of that, the EditShare price was more attractive than the competition, and that included all the extra software components we needed to manage content and synchronize through the cloud.”

The ability to support large numbers of streams is vital for this sports application. At game time, as well as feeding the scoreboard and all the video screens around the arena the EditShare EFS300 is also ingesting live content from eight cameras, plus live coverage and additional shots from Bally Sports Network.

A lot of material is generated for fan engagement and distributed via the website and app. The Panthers also have a large retail shop alongside the new practice facility in Fort Lauderdale, and multiple screens there create interest and excitement around the team and players, as well as driving sales of merchandise.

Amerant Bank Arena in Sunrise, Florida

For more information on EditShare solutions, please click here to get in touch.

About EditShare

EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs  improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.

Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.

©2024 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 7899 977222

If you’re unfamiliar with the church world, the extent of video production used in megachurches’ weekly services might surprise you. The definition of a “megachurch” is any church with a weekly attendance of 2,000 or more. They come in various denominations. In the United States, they are mainly protestant and often non-denominational. 

Many of these churches actually use two video teams. One team runs the “live production” for the weekly service. This generally includes multiple cameras, image magnification (IMAG), live switching, slides, and streaming the service online. Furthermore, megachurches often employ a smaller “film crew” to create elements such as bumpers that complement the week’s message, commonly known as a sermon. 

We’ll take a closer look at how the video teams of these houses of worship function and some of the challenges they face.

Video is a key medium for megachurches

It’s reported that 66% of megachurches “always or often” have video segments as a part of their services. Video helps these churches communicate a consistent message to their communities. Some churches meet at a single location with multiple services, while other churches have adopted a multi-site approach to their ministries. In either case, a core creative team usually helps produce design and media (with the help of volunteers) for the entire organization. 

Live Production

The “Live Production” video team helps to produce the Sunday service. 75% of megachurches use IMAGE (image magnification) technology to help the crowd get a better look at the speakers and worship leaders. This involves a multi-cam setup that generally employs professional cameras, broadcast zoom lenses, and support such as jibs, gimbals, and beefy tripods. 

Volunteers trained by the staff on the live production team frequently operate the cameras. This also offers an excellent opportunity for students and older teens to get some hands-on experience with gear. Even though I didn’t attend a megachurch, I remember as a teen learning to work a soundboard, lavs, recording gear (cassette tape! It was the 90s!), and projectors, and I’m still using those skills today (well, maybe not the cassette tape skills).

These live production teams need to have a firm grasp on camera operation, running professional cabling through long runs, taking live direction over headsets, or even wireless focus pulling

Over 90% of these churches also use streaming for their services. I was surprised to learn that 45% of Americans have viewed a church service online, even though many don’t attend church in person. 

This actually produces a large amount of data that needs to be managed and referenced for special events, compilation videos, or social highlights. Increasingly, ministries have needed more robust digital asset management tools to help them disseminate these assets to their teams. 

Multi-site megachurches

Many megachurches have adopted the multi-site model. In this model, there is a main campus and satellite campuses. Generally speaking, each satellite campus has its own set of volunteers and worship music leaders. The sermon may be live-streamed from the central location. Other times, the satellite locations use local pastors to deliver the message. There are multiple ways of executing this strategy and many times, the satellite locations grow into their own autonomous congregations. 

Church film crew

In addition to the live production crew, megachurches often have a “film crew.” Typically, a smaller team focuses on producing pre-recorded material intended for playback during the service. In many ways, this parallels the setup of professional sports broadcasts or even “Saturday Night Live.” In both kinds of shows, there is a live presentation, and they also cut away to pre-recorded segments. 

The teams that create these pre-recorded segments function as small film crews rather than broadcast teams. So they might use equipment such as cinema cameras, cinema lenses, and audio techniques more commonly found on a movie shoot. 

The film crews could be volunteers or even contracted on an occasional basis. The sermon series “bumpers” could also incorporate motion graphics and 3D effects. The goal of these teams is to use the beauty of cinematography and the emotional impact of storytelling to touch their audience. These teams use aesthetics and story as an extension of the Sunday message. They try to find ways to visualize the text of scripture or the stories of their community.

Challenges of video production in a megachurch

Most of the time, church leaders aren’t media professionals. This leads to challenging situations around review and approval processes. All video professionals know that it takes a long time to do high-quality work. We also know that people outside of production have difficulty understanding the necessary timelines to deliver solid work. Sometimes, those mismatched expectations can lead to burnout. In the article, Life after Church, several filmmakers describe those challenges.

Communication is key to helping leadership teams and creative teams work together in healthy ways. Creative briefs, budgets, and time estimates can help align expectations regarding production.

When you enter post-production, the review and approval process can be tricky on any project. This is where tools like MediaSilo can come in and streamline the process. It makes it much easier to work together as a team.MediaSilo also makes it simple for teams to find and repurpose archival footage. This helps to keep the video team’s efforts valuable into the future so that you aren’t digging through hard drives looking for clips.

Streamlining review and approval

Church film crews (often just a couple) also cover things like international mission trips, fundraising videos, testimonials and more. When working on the road, it is common to need to “get something up so they can see something.” 

However, WiFi networks can be slow and unreliable in the field. MediaSilo’s uploader is one of its best features. It gives you the percentage uploaded, the upload speed, and the estimated time for the upload to complete. If the upload is interrupted, MediaSilo will let you know. Then, it will continue where it left off once a connection has been re-established. 

When you approach the end of a project, you can enter into a phase where you repeatedly upload versions and tweak a video. We all know how disappointing it is to attempt a large upload to a cloud provider and have it fail after partially completing the upload. You can waste hours trying alternative services, re-uploading, or changing formats. 

MediaSilo features panels for Adobe Premiere Pro and DaVinci Resolve so that you can go right from your timeline into the cloud, and reviewers will be notified. This eliminates the frustration of a multi-step export, upload, checking the upload, and then sending out a review email/message. This automation can distinguish between getting home in time for dinner or getting stuck late in the edit bay on a Saturday night. 

Churches and feature-length films

As filmmaking has become more accessible, churches have embarked on feature-length documentaries and even narrative films. The Kendrick brothers (Fireproof, Courageous, War Room) started their film career out of Sherwood Baptist Church. That experience helped them grow as filmmakers, and they eventually started their own production company, Kendrick Brothers

Harvest Films, associated with pastor Greg Laurie, released Jesus Revolution and Johnny Cash: The Redemption of an American Icon. TD Jakes, pastor of the Potter’s House church, has grown into a prolific producer

The church has a complicated and evolving relationship with Hollywood. The award-winning documentary Reel Redemption, directed by film critic Tyler Smith, goes into the history of how the church has engaged Hollywood. Smith covers it all from the Hayes-code to the international hit, Passion of the Christ, to schmaltzy faith-based films, to the latest entrants that have sought to improve on the craft of filmmaking. It’s an insight deep-dive into this little known chapter of Hollywood history.

All of these examples demonstrate how a church can be an incubator for filmmakers and help them refine their skills. The Christian Filmmakers Guild, ICVM, 168 Film, and the International Christian Film Festival provide networking opportunities for faith-based filmmakers to connect, share their projects, and grow their careers. These events connect distributors such as Vision Video, Bridgestone Media Group, Great American PureFlix, Sony Affirm, and Angel Studios with filmmakers. 

This system has provided a network where young people can start as volunteers on a live production team on Sundays and move up to bigger projects with larger audiences while growing their careers as filmmakers.

Conclusion 

According to NPR, there are over 1,800 megachurches in America. Many of these are amongst the fastest-growing churches in America. However, the pandemic did have a substantial impact on in-person church attendance. But with over 60% of the US population attending church at least once a month, we will continue to see the importance of video production grow in the faith-based space. 

In the same way, as we are seeing the cross-pollination of disciplines between television broadcast tools and film production techniques, we’ll see collaboration between live production and film crews in churches. 

EditShare tools like MediaSilo and EFS can help facilitate that collaboration with solutions for on-site storage, remote collaboration, and review and approval. 

It will be exciting to see this space continue to grow. And it will also be good to see it develop in its capacity to nurture artists while still faithfully sharing its message. 

Want to find out more?  Click here to get started

Large nearline server nodes directly connected to live production system

Boston, MA, January 16, 2024MTV Oy, the leading commercial television company and production house in Finland, recently relocated to a new center in the suburbs of Helsinki, seizing the opportunity for a major technical refresh. The facility serves multiple channels and streaming services, and a key part of the project was to migrate its extensive news and sport archive from tape, a task accomplished with EditShare providing the latest storage technology.

Central storage for all live production is provided by four nodes of EditShare EFS 60NL nearline storage, with a total capacity at present of eight petabytes. The EditShare storage is directly accessed by journalists and producers via their workstations, which are connected to production servers and asset management provided by EVS. The open architecture of EditShare EFS storage makes the integration seamless and transparent.

“It was important that journalists don’t have to care where the material is,” said Tommi Tynys, Head of Broadcasting Technology at MTV Oy. “Whereas getting content from the tape archive could take 30 minutes or more, now users search directly for what they need and it is instantly available to them. We need to take the fight to our competitors, to be first with the news, so performance is vital to us.”

The facilities at the new center are managed for MTV by NEP Finland, and the companies collaborated on designing the new architecture. The complete center was built by Broadcast Solutions Nordic, with Pipeline Media providing continuing support for the systems.

“One of the great things about EditShare is that the storage network is completely scalable,” said Jukka Keski-Loppi of Pipeline Media. “Our estimate is that the MTV archive will grow by 350 TB a year, and we can add storage as we need it without taking the system offline.”

MTV’s Tynys added that the system was also extremely reliable and resilient. “It took a while to transfer all our archive into EditShare,” he said. “But now it is running we have had zero downtime, even with a lot of users demanding simultaneous access.”

Stephen Tallamy, CTO at EditShare added “In demanding environments like MTV, nearline means virtually instant. We designed the EFS 60NL as an ultra-high density storage node for media that needs to be accessible, but does not need the performance of an online production workflow.

“That transforms the architecture of the news and sport facility: the complete archive can be online thanks to the very high storage density of our solution, and at the same time it’s available to all users, when they need it.”

The EditShare EFS 60NL is built for high performance media applications. It uses native erasure coding, eliminating the need for hardware-based RAID while providing complete resilience. The standard chassis holds 60 enterprise-grade disk drives, all hot swappable from the front of the rack.

For more information on EditShare solutions, please click here to get in touch.

About EditShare

EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs  improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.

Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.

About MTV Oy

MTV Oy is Finland’s leading commercial television company and video content house. MTV’s media family includes the MTV Katsomo streaming service, the TV channels MTV3, MTV Sub and MTV Ava, as well as MTV Uutiset, which broadcasts latest news on multiple channels.

MTV is part of Telia Company, one of the largest television companies in the Nordics, which leads the way for the development of the entire media industry.

©2024 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 7899 977222

An innovative workflow for the production of sports broadcasting for the Hangzhou Asian Games

The 19th Asian Games took place in Hangzhou in September and October 2023. Guangdong Radio and Television was contracted to cover the basketball competition on behalf of the host broadcast organization.

The goal was to provide high quality, exciting coverage in 4k Ultra HD of all the games, together with informative packages and summaries around the games. That called for sophisticated post production which could turn the content around very quickly.

Guangdong Radio and Television worked with EditShare’s partner in China, ThinkTone, to develop a core shared storage production system. This was built on a network of EFS storage nodes, linked by EditShare FLOW production asset management software.

FLOW makes it easy for users to find the material they need, and system administrators can direct individual content to bins in each edit workstation to speed up the process. FLOW panels are available for all the popular edit software packages, including Adobe Premiere Pro and BlackMagic DaVinci Resolve, so editors never have to leave the familiar environment.

Online Editing

Covering a major live sporting event is a big test for any production workflow, but the EditShare system delivered against all the demands. All the camera and other feeds, as SDI or IP, were acquired onto the EFS storage network whilst FLOW created proxies on ingest to make it easy for multiple users to start editing immediately. FLOW also automatically generated all the appropriate metadata to guide users to sort material.

Because ingest is completely automatic, it eliminates tedious linking and labeling in traditional workflows. Having both the full resolution and proxy material available maximizes the bandwidth while allowing large numbers of users to work simultaneously, creating different packages as the event is taking place. Editing while recording transforms the way that content is used in live events like this competition.

The result was lively and engaging coverage and analysis of every game of the tournament, thanks to the operational efficiency of the EditShare system. Operators and editors were able to focus fully on making the best possible content by saving them from dull and repetitive tasks, which were all fully automated.

The success of the project also paid tribute to the intuitive user interface, as well as the absolute reliability, of the EFS storage platform and FLOW production asset management. The EditShare environment ensured that the operators from Guangdong Radio and Television immediately felt sufficiently comfortable to rely on it for a very high profile, technically demanding production, with a large number of live events, all seen by audiences right across the continent.

For more information on EditShare solutions, please click here to get in touch.

Curating Innovative Story-Telling

AMP Creative is an independent agency, based in Dallas, that aims to bring a fresh approach to corporate learning and communications. Recognizing that simply putting a lecture on video is not going to engage anyone, they develop unique, tailored solutions that use the latest techniques to create packages that are immersive, attractive and compelling – while also getting across important messages.

The company’s roots lie in video production, with that experience and excellence drives much of their work. Their role is to find the compelling narratives and convey them in the most appropriate way.

As a successful business, AMP Creative has generated a lot of content over the years, and managing and maintaining work in progress and archives has been important. From early in the business’s lifetime it has relied on EditShare hardware to provide secure storage and archiving, along with content management using FLOW software.

Into The Cloud

Then along came COVID. AMP Creative moved its own operations into the cloud, allowing its large team to work remotely. With its clients also being forced into new working practices, the need for communications was greater than ever so AMP had to find a way to keep providing their signature services.

While it was simple to move AMP Creative business functions to the cloud, it became clear that they need to move their production capabilities, too. They turned to EditShare to see how their proven editorial workflows could be modified for the new environment.

The response, they were happy to find, was that EditShare was already there, and had a fully developed and ready to run cloud environment. FLEX provides the same comfortable, familiar environment of EFS storage and FLOW media management, with the same ability to manage content and projects so the creative teams can concentrate on delivering great material.

FLEX provides all this functionality as a cloud-native package. It goes further than that, by supporting editing in the cloud – where the familiar software tools run in the same remote environment as the content storage – and by automating all the necessary transfers.

AMP uses Adobe® Premiere® Pro as its preferred edit platform. FLOW fully integrates with Premiere Pro, putting project cloud storage into pre-prepared bin structures so editors are working just as they always have, with no need to learn complex communications and interconnectivity.

Remote Working

To optimize for cost, AMP Creative opted for a hybrid option of Proxy Editing using local workstations and conforming to the high resolution with using virtual GPU-powered workstations deployed in AWS. This allows remote editors to utilize their existing workstations for editing against lightweight proxy video and then use power rendering capabilities in the cloud. Proxies are automatically generated by intelligence within FLEX, which ensures each editor’s workstation is ready to go with high quality, frame accurate proxies. Projects and additional material can be easily uploaded to the cloud using CloudDat file acceleration from EditShare partners Data Expedition.

This has proved to be highly effective: editors are working in exactly the way they always have; producers have excellent oversight of projects; and clients receive excellent materials in a timely manner.

Transformation

For AMP Creative, the transformation is that it has closed down its traditional server room. This is a big saving in equipment, maintenance and real estate which is a major boost to the business. The company was already an experienced AWS cloud user, so the need for training for IT staff was minimal, as was the training requirement for creative staff who were seeing the same environment as before. EditShare was pleased to provide the necessary support to get AMP up and running.

The effects of the pandemic were transformational for many individuals and businesses. AMP Creative recognized it as an opportunity to take a major step forward in the way their creative storytelling was facilitated. EditShare FLEX made it simple and practical to move completely to a hybrid and remote operation.

For more information on EditShare solutions, please click here to get in touch.

The Royal National Theatre – more usually referred to as the National Theatre, the National or just the NT – is one of the UK’s best known theatre venues. Founded in 1963, the reach and influence of the National has extended over the last 15 years beyond its concrete building on London’s South Bank. This is in part due to NT Live, the cinema programme of multi-camera captures of productions, distributed by satellite or DCP, to over 700 UK sites and more globally. Making the arts more accessible to a wider audience.

During the covid pandemic the National Theatre’s live performances were suspended but they adapted by creating the NT at Home streaming service. Initially it started as a program of free streams on YouTube with the full NT at Home SVOD service launching in December 2020. During this time the National Theatre discovered inefficiencies in the infrastructure when faced with a large increase in captured content, so they needed to look at the addition of post production storage. Central to this was the installation of an EditShare EFS 300 storage system, which was designed and implemented by Tyrell.

“When the pandemic hit, we were no longer able to capture new material and the cinemas were closed as well,” comments Jim Cross, Senior Post Production Manager, National Theatre. “But part of our Arts Council remit as a publicly funded organization is to bring theatre to our audiences. Because of this we started putting out productions free on YouTube, which became the NT At Home platform. To support that we went from a team of 15 to now nearly 60 people, who now work on the dual delivery of NT Live for cinema and purpose capture for NT at Home.”

Cross explains that these services along with the requirement to promote shows in the theatre, as well as the rise in the volume of work for the internal learning department meant their workload increased significantly. As a result, both the production/post-production and archiving departments realised the three legacy servers that had been used since the mid-2010s were no longer suitable for the increased demands being put on them. “It was very hard drive-based, with IT ‘non-video’ servers that weren’t specifically for media,” he says. “And these days we do less live satellite, we do more full post-production workflows in house, including editing, mixing and grading, so we needed a more dynamic, powerful and robust solution.”

This has meant there is a lot more media moving around and being worked on by the edit team, which has doubled in size in the last three years.  Cross explains that by the end of 2021 the increased workload meant the NT was beginning to run out of storage. “During the covid pandemic everyone was working from home and shuttling hard drives back and forth,” he says. “We knew we were going to come back into the building, but it became very obvious we needed near-line, hot storage. A NT Live show takes on average 4 terabytes of storage and it would take three, four or five hours to ingest that. Now with EditShare EFS we can do it in just 45 minutes.”

The NT’s digital content is archived using the Preservica cloud-based platform and although that is a self-contained operation, it needed to connect to any new near-line storage set-up in a more efficient way than previously. “Historically there wasn’t such a smooth workflow process around getting material from the digital media team into the archive involved a lot of local knowledge on the part of the editors, producers and me,” comments Post-Production Archive Manager Zoe Bowers, who describes herself as sitting between the digital media team and the archive. “The move towards the new EditShare system came in tandem with thinking we all needed to know where content is so we can find it, particularly as so much more is being created.” Tyrell’s sales and marketing director, Dan Muchmore adds, “it’s a common issue that every facility hits as they grow and it’s our speciality as a technical partner to help migrate workflows away from a single source or knowledge to a way of working that benefits the business, regardless of team size and structure”.

The NT previously did not have a digital asset management system but worked on a SMB file share arrangement, with folders for short-term and long-term storage. With both Tier 1 and Tier 2 server systems nearing the end of their operational lives, Jim Cross and Zoe Bowers instigated a request for proposal (RFP) process, with EditShare being their primary choice for a new system.

“I worked with Tyrell on the installation of the system into our server room, which involved the networking and commissioning of the 256TB EditShare hardware,” Tom Rhodes, Head of IT Infrastructure explains. “But really it was all quite self-contained within the EditShare technology. It’s now utilized on our 10Gb infrastructure, which allows us to ingest material a lot quicker than before. EditShare also has its FLOW media asset management software and although we haven’t fully implemented this yet, it is something we looked at when selecting the system.”

The National Theatre has been using EditShare for 18 months and in that time, Jim Cross concludes, the new storage installation has changed the way the post-production process for the NT. “Previously the team would take material from the SANs and save content locally and on drives,” he says. “Now, the machines themselves are clear of data and we don’t use hard drives in that way anymore because of how fast it is. This means anyone can pick up a project at any point because everything is in EditShare. It has revolutionized the way we work.”

The NT has always led the way in representing the arts in the UK. Constantly evolving to find ways to make productions more accessible to wider audiences, both geographically and financially. NT Live began as a fantastic initiative and become a leader in the event cinema industry. What we love most about their hunger to evolve is that the NT team worked hard to not only maintain the value of the arts to its patrons but also the actors and production teams, who would have been impacted by the loss of work.

This evolution continues to this day, with Jim, Zoe and Tom not only identifying their post production inefficiency but also the importance of their roles as stewards of the NT archive. Inefficiencies often result in additional expenditure, which could instead be used by the arts and as we know the NT archive is important for future generations. EditShare solves both these problems whilst giving the team another opportunity to evolve again.

For more information on EditShare solutions, please click here to get in touch.