How to Scale Remote Production Workflows in a Cloud-based Environment
Remote production workflows for video editing are getting a lot of attention. The technology for remote production kept improving, but the pandemic really sped development up. Within the first week of the pandemic, the video team I led started deploying remote workflows. The technology was almost there then, but within weeks, we got it dialed in.
The biggest challenge our team faced was latency. We learned that every link in the chain matters (Including open ports on cable internet coax splitters outside of your house! As crazy as that sounds.) Remote post-production workflow development accelerated to meet the challenge. The basics of addressing latency, permissions, and cloud-based proxy workflows have been addressed. So the next question is, “How do you scale it?”
What is remote post-production and cloud-based production?
Traditionally, an entire post-production team would be together in a “post-house.” Editors, colorists, and sound could work together on a centralized server known as a SAN. Cloud-based workflows move the storage to a cloud service provider instead of a local centralized server. This allows for post-production members to be distributed throughout the nation or the globe.
Why is scaling workflows important for post-production?
Post-production teams need to be able to scale to deliver multiple projects for multiple clients. If a team relies on shipping hard drives back and forth in the mail, there is only so fast you can deliver your work to clients.
On-set technology has also improved. New Camera to Cloud technologies have been released like the Atomos + MediaSilo integration where footage is delivered right into MediaSilo from an on-board monitor/recorder.
Understanding workflows in production workflow
Now that you don’t have to wait for footage to be brought back to base to start editing, why not have a distributed post-production team? Editors can get right to work with low-resolution proxies as soon as they are uploaded to the cloud. Another advantage of cloud-based post-production is that editing teams worldwide can work in shifts.
There are a couple of kinds of remote workflows. On one end of the spectrum is ingesting everything to the cloud. This requires a significant amount of bandwidth if you are putting raw camera files onto a cloud storage provider. You need to make sure that your upload speed isn’t a bottleneck that negates the efficiencies of remote post-production.
Another approach is hybrid. In this remote video workflow, you can keep your raw files local and upload proxy files to a cloud storage provider. Project files can also be synced to the cloud so that editors can check in and out projects without stepping on each other toes.
Key factors for scalability
Cloud-based services for remote video editing workflows allocate a specific amount of storage to an account. This could range from 3TB – 10TB for starters. Users can add additional storage as they need it. It is worth thinking through how much “active” storage your team needs at any one time. If you have 3 editors who work with projects from 2-3TB each, 10TB would be a good amount to have in your “active” cloud storage.
If your team is just using the cloud for proxies, you could probably accomplish the same amount of editing with 4TB of cloud storage. However, when you are ready to finish the final files, you’ll want to conform back to your raw camera files. If that is happening where you keep your raw files, then you are all set. If the person doing the color grade is remote, you might need to ship them an SSD. This is the limitation of a hybrid/proxy remote workflow. There is enough available storage and bandwidth for working with proxy files, but not RAW.
Another challenge to scalable video production is having the right space for building a stock video library. Many clients want to accumulate footage that can be reused in multiple videos.
Using cloud-based tools & software to scale workflows
One solution to the challenge of needing space for active projects and space for “stock” footage is to use a review and approval application, like MediaSilo, as a cloud-based asset manager for finished assets. These could be stock video clips, or they could be graphic assets, or project files for After Effects, Photoshop or Illustrator project files (I know of an insurance company that does this). Review and approval tools are good places for frequently accessed files because they are easily searchable, and you don’t have to worry about permitting external users to access the primary “active” video storage.
Managing post-production assets in the cloud
If you are running a remote post-production workflow, you will learn quickly that the file management tools in Google Drive or Dropbox aren’t designed for media production. That’s why EditShare FLEX. Its a suite of tools to facilitate your entire cloud-based post-production workflow.
Cloud-based media management tools will help you to view assets while they reside on the cloud service without downloading them to your local machine. You can search your assets, make notes, create proxies, and organize projects.
Getting files to the cloud efficiently takes more than just a fat pipe from your ISP. Technologies from companies like Data Expedition optimize uploads to maximize your bandwidth.
Another area to consider is data archival. Many teams have used LTO tape as a long-term storage solution. However, using LTO also means barriers to retrieving old footage. A smart cloud-storage strategy (like one using FLEX Cloud Sync) employs cloud-based archival solutions to store older projects on less expensive storage tiers.
Editing from the cloud
Once all your footage is in the cloud (whether raw or proxy), it is time to edit. Most remote editors download the proxies to local storage and start editing with their powerful computers. But there are a couple of other options.
Technologies like EditShare FLEX Cloud Edit and Cloud Edit+ enable users to log into a remote server and edit with their favorite NLE without having to download footage locally. The NLE runs on a remote server but behaves as responsively as a locally installed copy. This wizardry is accomplished through technology like HP Teradici PCoIP (it just rolls off the tongue, doesn’t it?). Your local machine is essentially just a window into a responsive remote workstation.
Another approach allows editors to access on-prem storage as efficiently as cloud storage. EditShare Swift Link delivers this for EditShare FLOW users. Swift Link ensures latency is addressed for remote editors and that their editing experience is optimized for the network conditions between their workstation and your on-prem storage.
Automation in the cloud
If you are evaluating a cloud-based remote post-production, don’t forget about transcoding and quality control workflows. If you are accustomed to a local workflow, you probably don’t give a second thought to batch transcoding a bunch of clips from a mezzanine codec like ProRes to a delivery codec like h.264. However, if that transcode takes place on a local client and the ProRes files are on a server, you’d have to download the ProRes files, transcode locally, and then upload the h.264 versions.
If your cloud service provides the ability to automate transcodes in the cloud you can eliminate the upload and download times. Its even better if you can setting up multiple steps and rules so that the work of transcoding for various deliverables is automated. With the right tools, QC can also be done in the cloud as well.
Scaling for remote production
Cloud-based workflows scale easily because additional resources can be added instantly. Scaling on-prem hardware solutions does take more planning, but if you make a good plan, it isn’t hard to add a unit to your local storage.
If you need higher performance, consider all NVMe shared storage. NVMe storage eliminates the bottlenecks of spinning disk storage. It is more expensive, but it also consumes less power and
Recent trends in remote production
It is helpful to know that post-production standards are moving to the cloud. Today’s cutting-edge products are the result of years of careful planning and a deliberate industry-wide plan to take advantage of cloud-based post-production workflows.
Choosing to deploy remote video workflows now means your team will be prepared for all the latest technological advancements that are coming along every day.
Conclusion
The time has finally arrived for scaling remote production workflows. Teams have options between hybrid and cloud-based workflows. Cameras and recorders can send files straight to the cloud. Media asset management apps can be deployed in the cloud. Remote cloud-based workstations can be accessed anywhere in the world. Solutions for archival, transcoding, QC and review/approval now integrate with each other. All the pieces are now in place to create efficient remote post-production teams.
EditShare, paired with MediaSilo, offers a complete solution that incorporates the latest technologies with the flexibility of your choice of hybrid or fully cloud-based workflows.
What do you think of remote video production workflows? If you have questions about the right setup for your team, send us a message!
When you want to scale your video production capabilities, people first think about buying another camera. But for many teams, the bottleneck isn’t in production; it exists in post-production. However, storage for video assets falls into a strange in-between category for many organizations. It feels like an extension of video production, but camera experts usually aren’t IT experts. Seasoned IT pros are often slow to discover that the needs for video editing are fundamentally different from your typical workgroup.
The experts in the storage needs for video teams often arise from technically-minded video editors and post-production experts. This is because they had to figure out the challenges for themselves and explain the difficulties of post-production to their bosses and the IT staff. That’s my story, at least. Over the past few months, I’ve observed several cases where teams are willing to invest in expensive cameras and lenses but shy away from investing in the necessary post-production infrastructure to truly break the log jams in their workflow.
I found that an efficient post-production shared solution is the best foundation you can give to your team. It lets you keep all your most relevant footage at your fingertips. It provides the ability for quick collaboration between editors and motion graphics designers, and it enables you to scale. So, if you want to lay a foundation for real growth, let’s dig into how digital media production can quickly scale.
Free yourself from the sneakernet
If you’ve ever found yourself grabbing a hard drive off a shelf and passing it in between team members, only to run back over to the shelf to find the right drive, you’ve used the “sneakernet” to manage your projects. This process is fraught with difficulties, and you always have the sinking feeling, “I think I still have that footage.”
A shared storage solution keeps your most relevant assets “online” instead of “offline.” It connects to multiple workstations at the same time as well. This means that as you scale your production capability, editors and motion graphics artists have immediate access to all their work instead of having to hunt down a drive. Additionally, editors can access the same footage simultaneously since the shared storage is accessible to everyone. Finally, you don’t have to worry about wasting space by duplicating the same footage on multiple computers. Freeing yourself from the sneakernet is reason enough to deploy scalable storage like EditShare EFS.
Choose specialized storage
When it becomes evident that a video team needs a server for their footage, inevitably, somebody from IT pulls up a webpage from Dell or HP and starts to calculate the costs. This is the decision moment. If we were in a movie, this moment is the equivalent of the villain’s entrance. I’m serious. If this moment isn’t handled well, a video team can get saddled with an underperforming server solution that is worse than Sneakernet.
Consider the difference between an interstate and a main street downtown. Shared storage for media allows for sustained, smooth playback of raw video files, like an interstate. Normal servers are designed more like the traffic signals of a downtown, allowing for lots of little pieces of data to come and go. But if you have ever been stuck in traffic, looked over to a carpool lane, and seen cars zooming by, you have a good indication of the difference between a normal server and a shared storage solution. Video production storage allows for multiple video files to be played from the server to multiple workstations without interruption, and you can think of these files as big semi-trucks. These trucks need protected lanes to be able to go fast and move without hitting the breaks
If you can help your IT team understand this fundamental distinction in “traffic,” you can turn them into your biggest supporters. Why? Practically speaking, if they master this new area of IT for media, they will become more valuable to their organization, and their career will take on a level of specialization.
So why not optimize a generic server for “interstate highway mode?” Editors not only need the bandwidth for sustained “reads” of data, but they also need to write to project files on the server. Those project files require fast write speeds. If video files are like semi-trucks, project files are like mini coopers. This means that the shared storage solution has to be optimized for two ends of the spectrum, sustained reads and fast writes, while handling the different kinds of traffic going to and from the server. Video files aren’t PDFs.
I believe that if a video team can communicate this metaphor well, it can vault them into new levels of productivity. Video teams and IT teams can then collaborate effectively and understand each other’s needs much better.
Online, Nearline, and Cold Storage
When we talked about sneakernet, we learned about the difference between offline and online data. But what about footage that you need to access occasionally? We call this storage “nearline.” It doesn’t need to be on your high-performance storage, but it doesn’t belong on the shelf.
Active storage
You can save money when building your shared storage solution by identifying a specific capacity for your “online” or “active” storage. You might want this storage to be on SSDs or NVMe drives. These solid-state drives are lightning quick and work exceptionally well with high-resolution 4K, 8K, and VFX files. While this storage is quick, it is also the most expensive. (Some of that cost is offset by the fact that these drives use less power) Remote users can access an EditShare EFS volume with Swift Link, delivering remote performance that used to be available only in-house.
Nearline storage
If your most accessed files live in your online storage, place your infrequently accessed files on your nearline storage. This unit typically uses mechanical spinning disk hard drives. They work together in a configuration to ensure that you won’t lose your data if one, or even two, of them fail. This configuration is called a RAID configuration. A nearline storage unit with a group of hard drives won’t be as fast as your active storage, but it will be cost-effective. And if you have an intense project, you can always move data between your nearline and active storage.
Cold Storage
At a certain point, you can determine that you probably won’t be going back to the original footage for a project. But you don’t want to delete it all. This means your project is ready to move from nearline storage to cold storage. Some organizations may upload footage to the cloud or archive it on LTO tape.
I recently had to pull footage from Google Drive. My former team used Google Drive as cold storage. Man, was this a mistake! When you download large amounts of data from Google Drive it rearranges the folder hierarchy and appends suffixes to the file names. What a headache! I spent hours reconstructing the file structure of the REDCODE RAW files. I had to delete the suffixes that Google Drive appended on hundreds of files.
A much better approach to cold storage would have been to use LTO tape with a solution like Editshare ARK. This approach does take your files offline, but it also keeps track of those LTO tapes so you can know what is online, what is offline, and where to find what you need.
Specialized hardware calls for specialized software
Having a place to put your data doesn’t necessarily mean people can easily find what they need. Many teams use their senior editor’s brain as an “index” for project files. A much better solution is to have software do that for you. A media asset manager is an application that organizes your footage and lets anyone find what they need without Slacking the senior editor again. Editshare FLOW works with your shared storage to keep track of all your assets. Those could be online or offline. It will track data in your active, nearline, and cold storage. EditShare FLOW becomes the brain for your entire post-production operation.
Editors want to spend time in their NLE, not in the media asset manager. Editors want to edit. That’s why integration with editing apps (Known as NLEs, non-linear editing applications) is critical. EditShare provides panels in both Adobe Premiere Pro and Blackmagic DaVinci Resolve. These panels allow you to spend more time in your NLE so that you aren’t leaving your native environment. If you use a different NLE, EditShare is still perfectly compatible with any NLE (but Premiere and Resolve getting in-app panels sure is nice).
Integrate your workflow from pitch to prep to post
Post-production can feel like its own little world. It doesn’t have to be that. EditShare EFS now integrates with MediaSilo. An integration resulting in an end-to-end workflow. When you are shooting, Atomos recorders will deliver your footage right to the cloud via MediaSilo when you are shooting. Then your project can go through post on EFS and then get securely delivered to outside stakeholders via MediaSilo. This is an unprecedented level of integration and security from script to screen.
Conclusion
Deploying an EditShare EFS shared storage solution will revolutionize your post-production workflow, solve problems for your team, and deliver the foundation for scale. Reach out to an EditShare rep today to learn more.
In high-end film and TV production, where valuable media assets are the lifeblood of every project, security control is a top concern for everyone involved. As technology workflows evolve, including review and approval processes, the risks associated with handling and transferring media also evolve.
Companies, such as VOD suppliers, invest heavily in theater productions or TV programs. They aim to ensure their content remains secure and does not end up on the dark web before they can monetize it. They seek a return on their investment. Implementing strong security measures has become essential for conducting business in this industry.
Security solutions for media production
At the forefront of security solutions for media production is EditShare’s EFS (EditShare File System), complemented by its Risk Auditing layer, which provides real-time tracking of every file from inception through to delivery. It records an audit of every time someone touches, moves, copies or modifies a file. It’s like the big brother watching over your facility.
Keeping this auditing trail on its own dedicated drive is important, and that’s exactly what EFS provides. However auditing is only one layer of the security approach that facilities need to take.
Ensure the security of your media
Let’s delve into what you should be aware of to ensure the safety of your media production workflow.
Access management and control: The first line of defense in cybersecurity is access management and control. Managing who or what can access your organization’s media assets is crucial. With unauthorized access often being the starting point of security breaches, effective access control strategies form the bedrock of a secure system.
Make sure you facility has a SIEM platform, controlling people’s access to the facility and craft editing and comms rooms
Control who has access to your media assets by implementing strict user authentication and authorization protocols such as AD and SSO
Utilize role-based access control to assign specific permissions based on job roles and responsibilities in the production process.
Regularly review and update access privileges to ensure only authorized individuals have access to the valuable content content.
Auditing and Monitoring: Having a powerful auditing and monitoring system is an easy way to identify weaknesses in your workflow. And if a breach does occur, detailed access logs can serve as crucial evidence during forensic investigations. They can unravel an attacker’s path, providing invaluable insights that can help fortify the security infrastructure.
Leverage EditShare’s EFS auditing layer to track every interaction with your media files in real-time.
Monitor user activities, file modifications, and access attempts to identify and mitigate security threats.
Generate comprehensive audit logs and reports for compliance purposes and forensic analysis.
Visible and Forensic Watermarking: Video piracy costs companies billions of dollars a year. Visible and forensic watermarking acts as a fingerprint for your media so that if the worst happens, you can trace it back to the leak and minimize the damage. Take advantage of the most effective theft-deterrent measures using MediaSilo and Screeners’ tamper-resistant, user-specific SafeStream™ watermarks.
Deter piracy and trace leaks through visible watermarks, including custom text, graphic elements and invisible forensic watermarks.
Create and share watermark templates for an entire team or user group to unify your security efforts.
Expand brand identity marketing and keep reviewers mindful of who is making the content with logo watermarking.
Malware Ransomware: Ransomware attacks have risen by 13% in the last five years, costing nearly $1.85 million per incident. Statistics predict a ransomware attack every two seconds by 2031.
Work collaboratively with Ransomware or Malware software platforms such as Falcon Crowdstrike
Data Backup and Disaster Recovery: Professionals in the media and entertainment industry invest countless hours and resources in producing intellectual property. Without a robust backup strategy, these creations are at risk of loss or corruption. A powerful backup and disaster recovery solution provides the means to protect, preserve, and recover critical media assets.
Establish backup and disaster recovery mechanisms to protect against data loss or corruption. This is where clients should deploy a HA cluster similar to EFS 450
Regularly backup your media files to secure off-site locations or AWS cloud storage platforms Via the EditShare Flex Sync Node
Test your backup and recovery procedures regularly to ensure they are effective in restoring data in the event of a disaster.
Employee Training and Awareness: A highly trained team is an underrated security strategy. Awareness training can significantly decrease human errors, which are a leading cause of data breaches. Training, simulations, and testing train new and safer employee behaviors, reducing the likelihood of human errors.
The best defense is a good offense
Threat assessments are a standard IT security practice for a reason. A thorough threat assessment helps identify gaps in your security posture before hackers do. Regular, ongoing assessments and vulnerability scans help ensure your current measures are effective while helping you make more informed choices around security, expense and performance.
Thanks to the Motion Picture Association’s Trusted Partner Network (TPN), those in the media and entertainment space can easily obtain a third-party assessment that evaluates your system. TPN evaluates your system to ensure you’re up to date on cybersecurity best practices and requirements.
In conclusion
By implementing these security measures and using EditShare’s EFS auditing layer for real-time tracking and monitoring, you can significantly enhance the security of your media production workflow. Remember, protecting sensitive data and your valuable media assets is not just a priority—it’s a necessity when dealing with today’s media conglomerates.
The variety of editing that goes on at a broadcaster would amaze you. There are promos, documentaries, news stories, specials and more. Some projects take weeks, and some projects take hours. The technical infrastructure is imposing, but it’s also mobile. Add to that a changing landscape of viewers’ tastes, outside consultants and inside pressures.
To get an inside look at the world of broadcast video editing, we interviewed Gregg Ginnell, former senior editor and post-production supervisor at the CBS affiliate Kiro 7 in Seattle, WA. He’s had a career spanning more than two decades and was keen to share his insights.
Meet a broadcast editor
“I worked in broadcast for a large number of years. I did a lot of documentaries. I did a lot of promotion. I didn’t do a lot of news,” relates Grinnell. “I did do news for a couple of years after leaving Kiro when I worked for Al Jazeera America. That was a completely different news experience.” When an interview opens with that breath of experience, you know that you are going to get some interesting insights into the world of video editing for broadcast.
Video editing for film, corporate and broadcast is all storytelling. But Gregg pointed out that there’s a vast difference between a “three-and-a-half minute story” and a “six-shot” news segment. While working at Kiro, the work got split up between team members who were good with quickly putting together a series of shots and moving on and those who spent days crafting a story.
He related a story of a colleague comparing the cutting of short segments to “making sandwiches.” That kind of edit had to be put together quickly to meet deadlines. Gregg focused on pieces that involved interviews and promotional spots for the station.
Film vs broadcast editing
I asked Gregg what the biggest difference was in the mindset of an editor working on a film vs. one working in broadcasting. His reply was, “Consultants.”
I didn’t expect that answer. He explained that every 12-18 months, a consultant would be brought into the station to give their perspective on trends in broadcast and how to gain market share. Each time, there was a different person, but they were all from the same firm. Sometimes their guidance would directly contradict each other or go back and forth between recommending a trend, advising against it, and then recommending it again.
Gregg shared that the advice of one consultant was to focus on the local news talent for their promo spots. So they went out and shot footage and tied that in with graphics to create a personal connection between the talent and the audience. Eighteen months later, another consultant from the same firm came in. This person advised that they need to drop the focus on talent and emphasize the news itself. Gregg’s team went to work on the new direction and crafted a whole new set of promos.
A year or so went by, and, you guessed it, the next consultant from the firm said to highlight the talent. At this point, Gregg’s team showed them the promo package from the prior campaign and simply asked, “Like this?”
Running decisions through the lens of outside consultants also led to feedback around everything from how many shots should be in a story to the content of the promotional packages. This dynamic leads to a balancing act for broadcast editors between their instincts on telling a story and outside feedback based on market research.
For instance, a story might go off for review, and the feedback would come back as “We love this story, but your shot count is too low.” Gregg recalled thinking, “Well, actually, it has just the right number of shots.” But at the end of the day, you do your best work and try to balance those competing interests.
This is in contrast to the work that Gregg did for the broadcaster Al-Jazeera America. In his experience, they deferred to the editor to determine the dynamics of the edit, even if it meant a piece was a few seconds longer than initially planned.
Editing three-and-a-half-minute packages that took the editor’s lead feels more like a documentary filmmaker’s approach than working in a typical newsroom.
Grinnell made an interesting comparison between documentary and news editors, saying, “I love news editors. I can’t do their job. I’m a little too frenetic. But I know news editors who became documentary editors. I don’t know any documentary editors who became news editors.”
It appears that once you’ve had a chance to tell long form stories, you just keep coming back for more.
Promo Editing
Gregg spent much of his time crafting “promos.” These spots air during commercial breaks and promote the news programming of the local station.
A lot more effort goes into editing promos than your evening news stories. This demonstrates the broad spectrum of talent that needs to be brought to the table at your local broadcaster. Some editors need to be fast. Gregg mentioned an editor who cut 62 packages in eight hours!
On the flip side, Gregg would spend half a day dialing in the color grade for a single promo spot. The message, visuals, motion graphics and sound would all be coordinated to reinforce the brand message for that season.
That difference in editing jobs perfectly illustrates Gregg’s comparison of editing a documentary vs a last-minute promo. He went on to describe it, “If I’m working on a documentary, I’m working directly with the producer, and we’re working every day together, and we are creating it from whole cloth. And that is a completely different experience than how [if] somebody comes in and drops a script down and going, [and says] ‘we got to promote this thing and we got to do it in the next two hours.’ And those are all really different, almost different jobs.”
Learning to shoot helps you edit better
As an editor, you are always looking to grow your storytelling skills. Gregg related, “I’ve always told everybody that I didn’t become a good editor until I became a better shooter. Go out and have to shoot your own stuff, and [when] you get back into the bay, there’s no one else you can blame.”
Many shooters who started off as editors develop strong skills as interviewers. “Where you’re sitting there listening and you go,” Gregg recounted, “Oh, my story’s changing now! There’s nothing I love more than editing in my head.”
You can see from Gregg’s career how the disciplines of editing, shooting and interviewing all work together in the head of the filmmaker to produce a better story. It’s a good reminder that in this age of specialization, there’s still value in combining the skills of a generalist with an area of specialization.
Working remotely
Working remotely was a shock to many industries, but post-production had already laid in place much of the infrastructure to go remote. This preparation allowed editors to remote into their AVID workstations from home and crank out edits. Google docs, Slack and Zoom provided other means for collaboration. Broadcasters all over the world also began to use advanced tools like MediaSilo.com for review/approval, tracking versions and managing assets. These tools combined to really remake the landscape of post-production.
Gregg shared about a campaign he edited for an app that focused on the footwear market. The shooters were in NYC, the graphic designer was in Utah, motion graphics were in California, and he was editing from Seattle. With the proliferation of mobile video capture and distributed teams, we’re going to see more and more of this kind of collaboration.
But along with the ability to work from anywhere comes the importance of security. MediaSilo helps broadcasters secure their assets with SafeStream technology. SafeStream enables visible watermarks and invisible forensic watermarking so that you can track any leaks back to their source.
Conclusion
Getting to know this legendary Seattle broadcast editor, Gregg Grinnell, was an honor. He has a passion for editing that is still burning strong after decades in the business.
Grinnell’s experiences remind us that being an editor is an act of service. Sometimes, you serve a client, a consultant, or a director, but you always serve the story.
It’s inspiring to see how even though consultants come and go and technology changes, the need for crafting compelling stories only increases. It causes us to ask ourselves, “How will I adapt to a shifting landscape? What core skills can I continue to develop that will remain relevant no matter what the future holds?” Those questions will help editors remain sharp and stay in demand in this ever-changing landscape.
At first glance, video storage for post-production seems so simple. Just buy a big external hard drive and start editing. (Of course, we know professional post-production storage solutions need to be more robust than that.) For a lot of editors, when the project is done, they just put the hard drive on the shelf. Rinse and repeat. Many shops have used this method and end up accumulating a closet full of hard drives. The lead editor has the inventory of what was shot and when it was shot in his or her head. So, if a junior editor needs a clip, they just ask their lead. As long as there wasn’t a disaster, teams would keep going with this system.
But then remote work became a thing. Post-production teams became distributed and immediately encountered the shortcomings of the “closet full of hard drives” approach. Scalable storage infrastructure was needed. Granted, dedicated post-production facilities had “SAN” (Storage area network) systems connected by fiber channel for their post-production data storage. Some teams even deployed a NAS to help them share projects in the office along with various other post-production workflows. However, a typical NAS setup will quickly come up short for a team of distributed video editors, and it is vulnerable to a single point of failure.
We’re seeing more and more cloud storage systems come online today, but many of them have unpredictable fees and complex systems of per-seat licenses, storage tiers, and even fees for accessing your data.
At the end of the day, you know your footage is valuable. For data to remain valuable it has to be accessible. And it has to be quickly accessible. Data also needs to remain accessible if there is a malfunction or a hard drive goes bad.
This is why your video team needs a shared video storage solution.
Why do I need a video storage solution?
It isn’t uncommon for a video shoot to produce 2-4TB of data in a single day of shooting. If you have just a single editor on your team, storage is pretty straightforward. You need a primary copy of your footage and a backup copy. If you are smart, you’ll make another copy and put it in an offsite location.
When you add a second editor things get a little bit more complicated. Both editors may need to access the same footage. Duplicating footage is wasteful. So the answer is to use a NAS (network attached storage) device. This enables a couple editors to access the same data at the same time.
It doesn’t take much to max out the performance of a typical NAS. Video editors need to playback timelines with multiple tracks of 4K video. That kind of demand can cause a NAS to slow down and stutter during playback.
If your team has a remote editor, you need flexible storage that can be accessed securely and remotely. The moment you start working remotely, content security is at the top of everyone’s mind.
If you have multiple people who need to access the same footage, you’ll need video storage and infrastructure that allows your storage silos to be accessed securely (Content is valuable. You want to keep it safe), remotely, and without getting bogged down.
What is infrastructure for post-production?
A post-production infrastructure is a hardware and software solution. The hardware is designed to facilitate delivering uninterrupted playback to multiple video editors. The software handles the organization of clips and efficiently manages the traffic on your system. Shared video storage isn’t like other kinds of servers. Video files have different demands than PDFs.
EditShare EFS is a simple, yet powerful open storage platform designed to work with all creative applications in the VFX and post environment. It works on Windows, Mac, and even Linux. The hardware and the software applications work together to deliver the performance that will keep your team cranking away without costly delays.
How is shared video storage different from a regular server?
You might have the unpleasant experience of trying to upload large files to a cloud service like Google Drive only to run into slowdowns and failed uploads. That’s because it just isn’t designed to handle those kinds of files well. Why is that? There are different ways to format a file system. Some favor speed, others favor stability, and so on. Video editors and VFX artists need both. They need performance and bandwidth. The system needs to be fast, not just for one computer but for multiple users.
Typical storage solutions are often designed like the streets through downtown with a lot of stoplights. Data comes and goes in starts and stops. However, editors need their data to flow like an interstate. If your video starts and stops, you can’t feel for the edit. This video does a wonderful job of explaining the difference between a NAS and a SAN.
Active Storage
EditShare EFS simplifies storage by putting everyone on the interstate. Editors can get uninterrupted performance while working off the same system at the same time. The software that comes with the system can also serve remote editors as well.
When working on an active project, you want the highest performance available for your footage. That is why the part of your infrastructure that supports the fastest performance is called “Active Storage.” It uses an underlying technology called “block storage.” This helps everything to perform at its peak.
Nearline Storage
Your team probably has a bunch of older footage that needs to be available, but it doesn’t necessarily need to be on the fastest hardware. Stock clips would be a good example of this. You might have a stock library that you go to every now and then.
“Nearline storage” can utilize “object storage” instead of “block storage.” This technology is great for long-term archival or parking media long term. If you want to learn more about the difference between these kinds of storage, check out this video.
Archive Storage
The third tier of storage to consider is “archive storage.” When you are storing footage long term, it is crucial that you can find what you need when you are looking for it in the years to come. Archive storage can be slower than nearline storage. This is for projects that may not be accessed, except once in a blue moon. You don’t want to delete it, but it might be accessed very infrequently. Some teams might want to use an online service for their archive storage, and EditShare’s software can handle that whole process of archival for you.
Backup Storage
If you have ever lost data, then backup storage is a prerequisite for you. If you haven’t been through data loss you might be tempted just to skip this section. Backup storage is critical because files can be lost in two different ways. You might experience mechanical failure, or it can be caused by human error. A robust, reliable, redundant storage solution will not protect you against someone accidentally deleting the wrong files. EditShare EFS features different hardware tiers for each of these storage needs. EditShare’s software can automate your backup process as well.
Organizing Footage
Video files use obscure naming conventions that aren’t helpful when you are searching for a clip. Some cameras, like ones on drones, always name the files in the same way, which can cause serious organizational issues. EditShare helps you organize all your data by project instead of folder. This is also important if your team members have permission to access certain media but not others.
EditShare’s software effectively replaces the “file system” in the head of your lead editor with an interface that everyone can search. Now, team members can find favorite clips and even a specific moment that has been marked on a clip.
EditShare EFS is agnostic to which video editing app you use. If you like to edit in Premiere, there is an integration. If you prefer DaVinci Resolve, you’ll find that it works seamlessly with it as well.
Remote Editing
Some teams are fully local. Some teams are hybrid, with local editors and remote collaborators. We’re now seeing the rise of fully remote teams, where there is no physical “post-house.” That’s where EditShare FLEX comes in.
You can set up the ability to remotely access instances of these NLEs in the cloud. This is cutting-edge technology that became critical during the early days of lockdown. It does require a few more pieces of gear and software, but the ability to edit from anywhere with a solid internet connection is now a reality.
Conclusion
Now, you have an overview of how EditShare EFS can benefit your team. It removes the most significant roadblock to the growth of your post-production business: your storage. Editshare automates the tedium of data management, enabling editors to be in their NLE editing, instead of wading through files systems, passing around hard drives, or wondering which hard drive a certain clip lives on.
Your team can collaborate locally, remotely, or even in a hybrid environment. Your data retains its value because it is organized, accessible, and backed up.
Producers, directors, editors, and VFX artists can now collaborate without friction or wasted time. This is the flow that you want your team to be in, and it’s why EditShare goes “Beyond Storage.”If you are ready to see if EditShare is a good fit for your team, just reach out here.
It’s hard to believe we participated in our 20th National Association of Broadcasters (NAB) show in Las Vegas last week! As always, NAB provided a fantastic opportunity for us to showcase our latest innovations, like the new NVMe unit, EFS swift link technology and the new review enhancements for MediaSilo. It’s a lot of work, but it allows us to connect with industry experts, bring together our globally distributed team and gather valuable feedback from our esteemed customers and partners. We had a terrific show, and we appreciate everyone who made time to visit the booth.
NAB reports that more than 61,000 people attended the show this year, with more than 27 percent coming from outside the United States.
“We’re blown away to see over half of our attendees this year experiencing NAB Show for the first time,” said Karen Chupka, incoming executive vice president and managing director of NAB Global Connections and Events. “This, and the strong international attendance, proves that NAB Show is where global storytellers come to find the tools and technologies needed to create, distribute and monetize content.”
From AI-powered production tools to immersive virtual reality experiences to the evolving creator economy, seeing the innovation in tech for broadcast and delivery and everything in between is always inspiring. Here are a few highlights that we noticed at this year’s NAB.
AI is everywhere
Artificial intelligence is on everyone’s mind, from production to sports to the newsroom. Touching every industry, AI dominated the conversation at this year’s NAB, where cutting-edge technology and innovative strategies are redefining how we create, share, and consume content. These are a few trends in conversation:
Decreasing costs and increasing efficiency: When automating repetitive tasks and business processes, AI frees up employees’ time to focus on more strategic and creative tasks. Most people believe AI can also help businesses make data-driven decisions, leading to more accurate forecasts and reduced risk.
Language translation technology: Translation tools and software are more refined than ever, making it easier for individuals and businesses to communicate effectively.
Metadata: Tagging and logging assets is tedious, time-consuming and prone to human error. AI-powered capabilities open doors to innovative possibilities, propelling our productions at an accelerated pace
Learn more about how FLOW’s AI solutions can help you work more efficiently.
Virtual production
Vegas, where the ridiculously cool Sphere shines brightly in the sky at all hours of the day and night, is perhaps the perfect place to promote virtual production.
The 360 / virtual video industry continues to grow, with more channels for consuming immersive content than ever before. Combine these advancements with new, affordable and evolved spherical cameras that simplify how you capture footage, and you have an industry on the verge of exploding.
Showcasing its evolution into a mature and immersive technology, companies showed off their seamless synergy between cameras, lights, and screens in real-time, revolutionizing the creative process for professionals and enthusiasts alike. LED walls drew audience members in like flies. We particularly enjoyed this display by YesTech.
Creator economy
In response to the thriving creator economy, NAB launched the Creator Lab and expanded show programming to include more pioneering creators to share their insights with the next generation. Covering topics from streaming and television to global distribution, AI, shifts in the media landscape and innovative audience-building methods, sessions offered insights from digital disruptors influencing and directing the movement.
Inside the Creator Economy editor and publisher Jim Louderback confirmed for attendees that “short form [content] is not going anywhere,” despite some articles proclaiming a return to long-form media. “People will be consuming a lot of it in those gaps of time between when they’re living their real life,” he says.
See how EditShare can help small teams in the creator space get more done with EFS storage solutions and our new FLOW + MediaSilo integration.
Everyone needs faster storage
Audiences are demanding higher resolution, which means creators need more storage. Luckily, our new NVMe node does just that, which led to great conversations on its impressive performance and stats – three times more bandwidth and throughput compared to traditional SSD storage solutions, which, by definition, were 5-times faster than HDD nodes. Specifically designed for high-end finishing work and file-per-frame workflows in the post-production and VFX market, EFS NVMe enables creative editors to stay in their creativity zone without any limitations on codec, frame rate or plate size.
While the MovieLabs 2030 vision is still a ways off from reaching its goal of a fully cloud-based workflow, attendees at this year’s conference were still interested in integrating the cloud in some fashion in the future. A study of NAB attendees found that while current usage and interest varies, there’s a clear path towards considering or planning for increased cloud-based storage and hybrid workflows, driven by the need for greater efficiency, scalable resources and the creative influence of real-time collaboration.
One of the biggest perks of NAB is getting to spend time with our channel partners! The night before the show, we had a wonderful meeting with partners from around the world, where we awarded Key Code Media as Channel Partner of the Year! Thank you to everyone who came out to learn about the latest EditShare news.
Review workflows can be tiring and confusing. On most projects, numerous reviewers and stakeholders share, review and comment on any number of assets from pre-production to distribution. Even when all feedback is contained in a single platform, comments can get lost among the different versions and people can easily miss questions in different threads. While stacking versions is helpful for organization, toggling between screens makes it difficult to track what changes are pending and what you can mark complete.
These problems might sound insignificant, but they all add up to time and money wasted, and you cannot afford delays. MediaSilo aims to provide users with a way to collaborate with their team and clients more efficiently with new features to our review tools.
Range-based commenting
Sometimes feedback on a single timecode doesn’t say it all. With range-based commenting, you can select a range of time on your video content to leave a comment.
Drag in and out points and use keyboard shortcuts to make your comment frame accurate.
Ranged comments highlight on the timeline during playback.
Easily edit your in and out points on your comments.
Loop a comment range to hone in on the changes made.
Side-by-Side Review
When making changes during the editing process, it’s helpful to see edits all in one place. With side-by-side version review, you can compare versions of the same file to ensure the feedback is properly implemented.
Playback two versions of the same file at once.
Select which version’s audio track you’d like to listen to.
@user mentions
The review process is all about collaboration and, more importantly, prompt responses to notes. With @user mentions, you can tag your team in comments to send them an email notification that something requires their attention. By clicking on the notification, they are brought right to the file and comment to take the next step.
Tag team members in Review Mode who are a part of your workspace or who you share a project with, depending on workspace privacy settings.
Get email alerts when you’re tagged in a new comment so you never slow down the workflow.
Simply tag and add users who don’t currently have access to a file to seamlessly continue communication
We use the expression “asset management” so regularly today that we can be forgiven for overlooking the critical significance of the words. Content – production material and completed programmes – are the core assets of the media business. You invest heavily in the content, creating business assets, and subsequently expect to earn a fair return.
Any leak of the material risks those returns. Movie and premium drama producers are notoriously averse to any risk of leaks and spoilers, and every facility in the production and post chain will have to demonstrate the highest levels of content protection.
Broadcasters pay very large sums for the rights to cover major sports events. They invest heavily in must-watch programming like Traitors or Love Island: if these are leaked before transmission then the audience disappears completely – along with the substantial advertising revenues.
When we talk about security in media systems, we are looking to protect the intellectual property. As technology develops to help us create even better content, so its security layer must grow to ensure the content cannot be pirated. The entirety of the financial investment in the content is at risk.
The same applies to other cyber threats. In court we are asked to tell “the truth, the whole truth and nothing but the truth.” In media asset management, we want to know that the file is what the metadata says – complete as originally created, and nothing has been added. That means we must consider security a central part of any file-based environment.
Responsibilities
The major cloud providers, like AWS, Microsoft and Google, have adopted a shared responsibility model. Put simply, this draws a distinction between protection “of” the cloud – the infrastructure itself – and protection “in” the cloud – the user’s data and processes.
Protection “of” the cloud is the provider’s responsibility, and they are very good at it. AWS has a page on its website about how its security allows it to provide services to the US intelligence community.
Protection “in” the cloud is the responsibility of the user. That includes ensuring tight control on identity and access management.
In practice, users share responsibility with their technology partners. A post house, for example, which uses EditShare cloud-enabled shared storage, will look to us to provide the structures necessary to secure the content. Indeed, we would like to think that one of the primary reasons our customers choose EditShare is that we have thought through the security implications of the cloud and have the tools and certifications in place to make it simple to implement.
Remember that protection “in” the cloud is your responsibility. If material is pirated or systems corrupted because of a failing in your security, you have no-one to blame but yourself.
Identities
The core of that protection is knowing who can get into your content and workflows. This is IAM: identity and access management.
Every individual in your operation must be uniquely identifiable. Individuals must also be cross-certified in a matrix so that they can only access the parts of the system and the specific content they need.
This is vital for security, of course, but it is also an operational benefit. Editors are immediately presented with just the materials for their project, rather than having to wade their way through the whole of a large asset management system, wasting time and potentially compromising the security of other projects,
Powerful IAM is part of a new generation of cloud-appropriate security systems, which must be integral to any media system. The goal, as always, is to let creative people focus entirely on creativity with no worries about building and protecting workflows wherever the technology sits.
That could include multiple cloud providers. Your commercial and operational decisions should not be limited by technical and security considerations.
With secure client-side security “in” the cloud, users can work with content that happens to be stored on different sites. Or, perhaps more likely, the assets are in one cloud, and the deliverables must go to another.
In conclusion
Security is vital. No one wants content pirated, and no one wants to be at risk of cyber-crime like ransomware. Cybercrime Magazine estimates that ransomware could cost victims up to $42 billion this year, with a new attack occurring every two seconds.
Piracy is an existential threat to your business. You have invested in creating great content, and you must ensure you get the full return on that investment. Data leaks mean significant, perhaps total, financial losses.
Cyber-crime is on the rise, and we are all aware of high-profile cases where operations have been halted for extended periods. In 2023, one of the largest entertainment groups in the world, Sony, suffered a number of ransomware attacks. Also in 2023 – and probably also by the same criminal group, Rhysida – the online catalogue of the British Library was compromised, causing damage likely to take more than a year to rectify,
Security is vital for any media enterprise. Understanding the issues around security and how they can be addressed has to be at the top of the agenda when specifying systems and developing workflows. When looking for a technology partner to implement collaborative systems and cloud operations, make sure they really understand just how important it is to get the security right.
FAQs
Why is security important?
You have invested a lot in your content: you do not want anyone taking that content without paying for it. Or blocking it by ransomware so you cannot exploit it commercially,
Content can also be leaked for malicious purposes, like spoilers or to harm some of the performers. And content can be changed or damaged by adding to the files in your store.
Keeping your content safe is business-critical.
Who is responsible for cloud security?
The roles are shared. The cloud provider is responsible for securing the infrastructure, to ensure it keeps working. You are responsible for securing access to your data and processes.
How do you secure content?
Primarily, by ensuring that only those authorised to do so can access your data and processes. A careful sign-on process will ensure only those who should be there can get there.
In a multi-tenant operation like a post production facility, that means only granting access to the content relevant to each individual. An editor working on production A cannot see anything of what is going on with production B, for example.
That incidentally makes it easier for the editor, who is presented with just the content they need for the part of the project they are working on.
What is IAM?
IAM is identity and access management.
Through a system of secure log-ins and validated paths, IAM ensures that only authorised people get onto your site, and then only see the media and processes they need. Good IAM will keep everyone else out.
What happens if IAM is compromised?
Criminals can get in. They may be seeking to pirate your content, but more worryingly they may want to hold you to ransom: pay a large sum of money or your content is destroyed. Ransomware gangs are international in scope, and it can prove impossible to even isolate where in the world they are before they carry out their threats.
Can I carry security from one cloud to another?
Work in AWS but need to deliver to Microsoft Azure? With good IAM and other security practices, this is simple.
Remember the difference between the cloud providers protecting the infrastructure and you protecting the data. Your own security systems should move transparently and seamlessly with the data across barriers.
After a few very tough years throughout the pandemic and the rise of streaming services, the past 12 months have actually looked pretty bright for Hollywood. And now, it’s that time of year again. With nominations announced and locked in, the 2024 Oscars are upon us. The Oscars have always been the pinnacle of awards in Hollywood and as such, they tend to reveal a thing or two about the industry. So, what can we learn from 2023’s memorable batch of Oscar-nominated films?
Cinema ain’t dead
There’s no doubt that the cinema industry has been through utter turmoil in recent years. The combination of the Covid-19 pandemic, which kept cinemas closed nationwide for years and halted productions, alongside the continued rise of various streaming rivals (which were, of course, buoyed by the stay-at-home nature of lockdown), has meant that the industry was hanging on by a thread.
Then comes along a special, culturally significant moment – Barbenheimer. This meme that grew legs and snowballed uncontrollably ensured that the two filmsBarbie and Oppenheimer grossed over $2 billion worldwide. To have this many people visiting cinemas and paying for tickets again was a huge moment for Hollywood. It’s clear that when the films are good and they’re marketed right, cinema ain’t dead. There is still hope for the industry.
In the hyper-competitive, over-saturated world of unlimited content on social media, there’s often the notion that audience attention spans are getting worse. While there may be truth and science in that, Hollywood hasn’t been afraid to go big with their runtimes and clearly, this hasn’t been a detriment to the success of the films.
Six of the ten nominations for best picture run over the 2-hour mark, with Oppenheimer touching 3 and Killers of the Flower Moon running for a colossal 3 hours and 26 minutes:
Anatomy of a Fall – 2 hrs 36 mins
The Holdovers – 2 hrs 13 mins
Killers of the Flower Moon – 2 hrs 26 mins
Oppenheimer – 3 hrs
Maestro – 2 hrs 9 mins
Poor Things – 2 hrs 21 mins
It appears that audiences aren’t particularly dissuaded by longer runtimes and increasingly, directors and editors aren’t shy of them either. If a story needs three hours to be told, then so be it.
Film is alive and well
You’d be forgiven for thinking shooting Hollywood blockbusters on analog film was a thing of the past. While digital does remain the overall format of choice, more and more filmmakers are reverting back to film. This has been well reflected in this year’s Oscar nominations for best cinematography. Four out of the five nominees (Oppenheimer, Maestro, Poor Things, Killers of the Flower Moon) were shot on Kodak film.
This is the first time this has been the case since 2010, marking the revival of the medium. Some filmmakers feel so strongly about this they’ve gone as far as creating brand-new film stocks, as was the case for Oppenheimer. “Film, I think, is uniquely suited to pulling an audience into a subjective experience…the way a film camera records light onto its emulsions – that’s as close as you can get to the way the eye sees,” gushes director Christopher Nolan to Kodak.
Going forward, expect to see more and more cinematographers opting to shoot film rather than digital.
A masterclass in cinematography
To be nominated at the Oscars for best cinematography, you have to do something pretty special. With Oppenheimer, cinematographer Hoyte van Hoytema really did pull out all the stops. As mentioned above, he shot the film using 65mm KODAK VISION3 250D Color Negative Film 5207 for exteriors and brighter day interiors and KODAK VISION3 500T Color Negative Film 5219 for low-light and night scenes.
But in order to support the different storylines, they also shot in EASTMAN DOUBLE-X Black & White Negative Film 5222 – a film stock created explicitly for this film. The nominated DP tells Kodak “that filmstock was unfamiliar to everyone, had never been run through IMAX or System 65 cameras, and required the reconfiguration of a 65mm film processor at the lab…It became quite a complex engineering process – encompassing things like the thickness of the backing for the film emulsion and making new gates and pressure plates in the cameras so as to avoid scratches.”
As if the careful handling and creation of film stocks from scratch wasn’t enough, Van Hoytema was also juggling a complex lens equation. Having established that 50mm and 80mm are the sweet spots when shooting in IMAX, but not wanting to be stood so far away from actors and needing to shoot in low-light situations, the cinematographer had a problem. These kinds of lenses don’t really exist.
He turned to Panasonic’s “lens guru,” Dan Sasaki, for help. “He tweaked existing lenses or re-engineered others from the ground up…he even built a special, waterproof snorkel lens for use with the IMAX cameras that didn’t exist before”. A range of different lenses from Hasselblad and Panavision were eventually used on the IMAX MKIV, IMAX MSM 9802 and Panavision Panaflex System 65 Studio cameras.
Hoyte Van Hoytema’s dedication to his craft is exceptional. Rather than simply accepting the answer “no,” he found ways to engineer brand-new film stocks and lenses to suit his specific needs. It’s a worthy winner if we’ve ever seen one.
Game changers
The VFX category is a really exciting one this year because it contains game-changers that potentially alter how Hollywood does things. Great VFX doesn’t necessarily mean huge budgets. Who knew?
The Creator, directed by Gareth Edwards, is the shining beacon for run-and-gun filmmakers. Looking at the stunning nature of the VFX in this beautifully crafted sci-fi world, you’d be forgiven for thinking that the budget for this thing was eye-wateringly large. Astonishingly, the film cost just $80m to make.
Typically, with VFX on this scale, you’d need to build it all from scratch. Green screens and studios would be the order of the day, costing a lot of money in the process. Gareth Edwards and the team went about things differently, opting to first shoot everything in real-world locations, edit the footage into the story they wanted, and then send it to ILM (Industrial Light & Magic). ILM was then tasked with effectively “painting over” the frames, adding in sci-fi aspects afterward. The fact that they could integrate the CGI so seamlessly is phenomenal work and saved a lot of money in the process.
The Japanese film industry has made similar inroads. Godzilla: Minus One rightly received a nomination for best VFX, too. The stats speak for themselves: just 35 VFX artists, 610 shots, 8 months and a total film budget of just $15m. It’s hard to call who ends up winning this category, but it’s an exciting landmark moment for the VFX industry.
Less can be more
Though often overlooked, sound is absolutely critical to the success and quality of a film. James Mather (already an Oscar winner for his sound supervising work on the excellent Top Gun: Maverick) has earned another nomination for Mission: Impossible – Dead Reckoning Part One. What caught our ear here was that, in many cases, Mather found that less sound can actually be more impactful.
Speaking with A Sound Effect, Mather admits that nowadays, the audio for most films has every little detail filled in, but for this production, he and Tom Cruise decided to go in a different direction… “it’s a distraction if there’s so much sound in a piece, whether it’s percussion in the music or footsteps in the sound design. If there’s no need for it, then don’t have it.”
How far to take this theory was up to the talents of the sound designer, who revealed that, more often than not, “we started with an awful lot more sound, which we then peeled away until we were in a place where we recognized what was happening.”
Masterfully, Mather and his team also used sound design as a way of aiding the story. “They wanted to highlight the fact that the train was out of control. They wanted these big bangs and jolts to remind the audience that they were on a runaway train. Earlier on, when you are with The White Widow, it’s very quiet. They wanted the train to sound very luxurious and smooth. So there’s quite a lot of work in the train sounds to subliminally remind the audience of where we are in the arc of the storyline for that section.”
Black and white as a storytelling tool
The category for best editing is a tough one to call this year, but one thing stands out in two of the nominations.
In Oppenheimer, first-time nominee Jennifer Lame masterfully balances interlocking subjective points of view from both Oppenheimer himself and antagonist Admiral Lewis Strauss. Despite the film effectively having a lot of people talking in rooms, the tension and pacing are handled beautifully by Lame, who reaps the benefits of using black and white to cover and differentiate Strauss’ storyline.
Similarly, in Poor Things, editor Yorgos Mavropsaridis manages the sudden shifts in style and tone by using black and white, then various shades of color that mark out and define Bella’s journey. Color isn’t the be-all and end-all of editing, but it certainly makes its presence known in this year’s category.
Interestingly, Maestro (nominated for categories including best picture and best cinematography) also adopted the use of black and white to showcase the different time periods and storylines, as well as going even further in switching up aspect ratios. It did not get the nomination for best editing, which may reflect the feedback from some audience members that the aspect ratio change was actually quite jarring.
Subtitles? No problem
This was a big year for non-English-speaking films. Through previous nominations, we’ve seen the likes of Roma, Parasite, Minari, Triangle of Sadness and All Quiet on the Western Front all win big (and rightly so). In 2024, for the first time, there’s more than one movie nominated for best picture that is primarily not spoken in English (Anatomy of a Fall, Past Lives, The Zone of Interest).
While many movie-goers may have turned their nose up at foreign language films and the idea of having to read subtitles not so long ago, that trend appears to be less and less existent. Nowadays, perhaps in part thanks to global streaming services such as Netflix, it seems that audiences are much more willing to watch a film from any part of the world, and they don’t mind at all if it isn’t spoken in their native language.
This appetite for non-English speaking films has ensured a fairer distribution of budget, consequently unearthing plenty of gems that may have yet to see the light of day ten or twenty years ago. Long may it continue.
All hail the king
You have to appreciate greatness while you have it. At 81, Martin Scorsese has made history by becoming the oldest nominee for best director. He’s now overtaken fellow legendary director Steven Spielberg as the most Oscar-nominated director with 10 nominations overall.
Like a fine bottle of wine that gets better with age, Marty appears to be at the height of his powers. Killers of the Flower Moon is being hailed by some as his best picture to date, and he certainly considers this his most important thus far. To undertake such large, influential and important projects at his age is phenomenal and worthy of the highest praise. We can only hope he has a few more left in him.
A wealth of talent
When you take a moment to scroll through all of the nominations, what you’re looking at is an astonishing wealth of talent. These awards are about celebrating and recognizing that talent because, without them, we simply wouldn’t get these amazing movies.
The Hollywood Professional Association (HPA) wrapped its 29th annual Tech Retreat in Palm Springs last week, and EditShare was honored to meet with attendees in the Innovation Zone. This show is one of the most anticipated events in the media engineering world, where industry leaders, scientists, creatives and organizations gather to discuss innovative new technologies, standards and practices.
From cutting-edge technology discussions to collaborative innovations, join us as we unwrap the key takeaways and exciting developments that unfolded at the highly anticipated event.
AI continues to dominate the conversation
HPA President Seth Hallen took on the task of programming the AI track of the main program, which discussed topics ranging from using GenAI as a screenwriting partner and pre-production assistant to demystifying AI in the supply chain.
Some worry that AI means you soon won’t be able to trust what you see, while others believe it could help accelerate content creation by as much as 50% by removing mundane tasks from your workflow. Only time will tell, but a look back at this interview on the launch of Photoshop 25 years ago might improve your outlook.
Five years into MovieLabs 2030 Vision
Our friend Mark Turner, Program Director, Production Technology at MovieLabs, led a “State of the Union,” providing an update on the progress of their 2030 Vision. Mark and his MovieLab partners hosted several sessions to discuss industry advancements and identify gaps that need to be filled.
“We’re approaching five years into our odyssey towards ‘ProductionLandia’ – an aspirational place where media creation workflows are interoperable, efficient, secure-by-design, and seamlessly flexible,” said Leon Silverman, HPA founder and past president. “It is the destination – and the 2030 Vision is our roadmap to get there. What we are finding is that this Vision resonates well beyond Hollywood and that the HPA Tech Retreat has become the vital meeting place for fellow travelers to learn all about MovieLabs’ work while MovieLabs gains visibility into pioneering developments that would otherwise go under our radar.”
Themes at the event included implementing the MovieLabs Ontology for Media Creation, Bringing the “Studio in the Cloud” to Fruition and Enabling Interoperable Workflows. Mark stressed that while there has been tremendous progress, they still have a lot of work to do to achieve the 2023 Vision.
Exciting news from EditShare
We were excited to demonstrate how our products help enhance the quality and efficiency of production and post-production processes, particularly for remote work and seamless cloud integration.
With Swift Link, we address the need for storage solutions that connect multiple facilities and integrate with the cloud, catering to users working remotely or from home. Swift Link significantly improves remote client speeds over VPNs or high-latency connections, boosting throughput up to 10 times. This technology allows users to preview and edit proxies and high-res media, optimizing connections for remote work without altering existing equipment or workflows.
Now available with all new EFS systems, EditShare Connect features new swift link technology, a revolutionary productivity tool turning your on-premise storage into your own private cloud for remote editing workflows. Reliably connect from any location using automatic latency detection and use your favorite NLE software on any OS to work on your media remotely and securely.
EditShare One, a new user experience, streamlines creative processes, with initial applications like Producer View facilitating task assignments and feedback delivery across dispersed teams. Producers can mark key points in transcriptions for editors through the FLOW panel, enhancing collaboration. AI-driven services, such as speech-to-text transcriptions, integrate seamlessly into FLOW, expediting work and enabling automatic creation of rough cuts or integration of selected clips into Adobe Premiere sequences. This can be extended even further with the new integration between FLOW and MediaSilo, allowing users to share links, create presentations and collaborate throughout the production team.
Thanks for the Double-Double®
HPA surprised us by bringing in an In-N-Out Cookout Truck to close out the show. The conversations with customers and knowledge gained were unbeatable, but an Animal Style Double-Double® comes in at a close second.
Thank you to HPA for another remarkable event that helps keep us on the cutting edge of the M&E industry.
