EditShare Showcases Media Workflows and Cloud Integration at MPTS
Newly redefined cloud and hybrid storage; rich edit support
Boston, MA – May 03, 2022 –EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is using its presence at the Media Production & Technology Show (MPTS, 11 – 12 May, Olympia, London, stand L726) to highlight its latest enhancements for production and post production. Headlining the stand will be the new suite of FLEX software solutions for cloud and hybrid workflows.
FLEX meets today’s expectations in post, including the freedom to work with any edit software, and to do so from any location. It provides a simple, ready to implement and very cost-effective route for edit in the cloud, remote collaborative working, and secure cloud archiving.
EditShare is committed to the idea that post production creatives should use the tools that best suit them and their work and FLEX reflects this by offering turnkey bundles that allow customers to get started quickly, with a known configuration and pricing profile.
In its simplest form, FLEX Cloud Edit provides media asset management, high performance software-defined post production storage, and virtual workstations in the AWS cloud.
The FLEX Cloud Edit+ bundle adds accelerated file transfer capabilities and comprehensive workstation management.
FLEX Cloud Sync provides a simple route to back up media libraries and FLOW databases to AWS S3, where it can be retrieved when required, making it easy to retire LTO tape libraries and gain huge resilience and availability.
MPTS will be the first opportunity to see other significant developments following their launch at NAB 2022. These are all aimed at simplifying the creative experience while providing even greater content security and availability.
A highlight for editorial workflows is enhanced project synchronization with NLEs, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. The next release of EditShare’s core FLOW workflow management software will include the first implementation of this integration, allowing complex projects to be readily moved between EditShare media management and the NLE environment.
Also added to FLOW is the ability to support the latest RAW format updates for RED and Blackmagic Design camera systems, and impose LUTs in real time, both on full resolution material and on proxies.
For news and sports fast turnaround editing, FLOW can now ingest NDI contribution feeds and immediately present them for editing; making the workflows as slick as possible.
Adding to the security and sharing concept, EFS Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work.
EditShare will also be available to discuss the new EFS 60NL, aimed at nearline storage and providing 60 drive bays in 4U of rack space. Within the EditShare environment, nearline storage is ideal for content which is needed but not being immediately worked on, ready to be transferred to the online servers with virtually no delay.
“Our focus is on simplifying the day-to-day experience for our customers,” said Stephen Tallamy, CTO, EditShare. “Whether it is deep integration into NLE software to help editors focus their creativity, or helping post houses manage costs and security as they migrate to the cloud, simplicity and power is what sets us apart.
“The UK is, of course, a global powerhouse in broadcast and post-production, so we are excited to have a presence at the London show,” added Tallamy. “We are looking forward to showing our latest developments for the first time on this side of the Atlantic, and sharing our knowledge with the local media tech community.”
To book a meeting or demo at MPTS, please click here.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Mike Wright to head up sales in Americas in time for NAB 2022
Boston, MA – April 20, 2022 –EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has underlined its commitment to the key market of the Americas with three new senior staff, in addition to the solid regional team already in place. Mike Wright joins as VP for sales across the Americas, Jodynne Wood as VP of business development in the region, and Gregory Cash to lead the regional pre-sales team.
Mike Wright brings a wealth of commercial leadership experience. His proven career in the media technology industry has seen him in senior sales roles at Telestream, Tektronix and Grass Valley. “Mike is charged with leading and growing our sales organization across the media community, including the management of our strategic accounts as well as our channel partners in the Americas,” commented Said Bacho, Chief Revenue Officer at EditShare. “We already have a broad range of great users in the Americas, and we are excited to continue our success in the region.”
“A key part of our business growth will come from tier 1 production houses and broadcasters, which is why we have tasked Jodynne Wood to take on the business development role in the Americas,” Bacho added. “She will look after our key strategic accounts to make sure we are serving them diligently.” Wood brings experience in cutting edge technology within the media business. She also draws on her experience at GrayMeta and Ci-Sony Media Cloud Services to build strong and trusted relationships with her clients.
The third new addition to the Americas team is Gregory Cash, who has experience on both sides of the market with spells at NBC Universal and Rohde & Schwarz before making the move to EditShare. His new role in managing pre-sales for the Americas region means he will focus on demonstrations and proof of concepts, managing the relationship between EditShare and its users to ensure that the requirements are absolutely clearly defined with key metrics in place.
“We already have a strong team in the Americas, who have delivered remarkable success in recent years,” Bacho said. “Mike, Jodynne, and Gregory are key appointments to bolster the regional growth even further, maximizing our potential in the market and reinforcing our commitment to the Americas. It is great that they will all be on board in time for NAB this year, allowing them to meet our fantastic customers and channel partners in the region first hand. We all look forward to great things from the revitalized team.” Mike Wright, Jodynne Wood, and Gregory Cash will all be on the EditShare booth, N3008, at NAB2022 (24 – 27 April, Las Vegas Convention Center). For more information on EditShare solutions, please click here to get in touch.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Let’s face it: the traditional agency pitch is a drawn-out, sprawling, cumbersome process that has made its way into all aspects of creative business development.
From selling agency services to proposing high-profile campaigns; from bidding on big commercial production projects to placing new talent – in every creative endeavor, agencies, boutique firms and reps dutifully invest time, creative energy, and resources into frustratingly rigid dog-and-pony shows. And talk about rigid: according to pitch consultancy ID Comms, today’s agency pitch process has been in place since the early 1990’s. In other words, “most consultants’ pitch templates are older than the internet.”
Even during the COVID-19 pandemic when accelerated changes swept through so many other industries, these archaic processes still remained in place, keeping agencies tied to stagnant and unproductive methods of developing new business – while the rest of the world raced ahead. Basically, we’re stuck with the traditional pitch.
The Creative Cost
Yes, the process is rigid and time consuming. Yes, the average agency surveyed in industry report The OUCH! Factor™ spent 22.2 days’ worth of staff time last year on each pitch they entered (equal to one employee working one full month per pitch – 11 times a year). And sure, the odds of winning the pitch after all that work are around half, according to the same research. It couldn’t get any worse, right? Wrong.
New studies have shown that the traditional pitch process actually undermines the core strength of an agency or commercial production company: your creativity.
“We’re meant to be in the business of creativity, but the focus has shifted,” says MullenLowe Group UK’s Lucy Taylor in a Campaign Live article from March 2022, Resetting the pitch process and bringing the soul back to adland.
Pitches can be very stressful and lead to burnout, posing a serious problem for clients, who require an ecosystem of dynamic agencies doing great creative work, which is “the lifeblood of our industry,” says Andrew Lowdon from ISBA, the trade body representing advertisers, in Marketing Week. After all, says Jemima Monies of adam&eveDDB in the Creative Salon, “New business should be a means of nurturing talent, rather than draining it.”
How can you shift the odds in your favor when it comes to preparing for the dreaded pitch?
The Agency Reel: The Win Before The Pitch
Consider the common, basic criteria clients use to determine the fit of any agency— essentially, the admission price for you to compete: you understand the clients’ business, the vision, their immediate need · you have experience in their industry you’ve got a recognizable roster of previous clients you’ve got the right mix and level of capabilities you’ve shown you can personalize your solution to them
With one creative reel done right, you can prove to your prospects that you possess all these characteristics, before you invest valuable hours into a pitch.
A good reel will help pave the way into a prospect conversation, while leading with proof points they care about— giving them confidence to include you in the brief.
Better yet, a reel will allow you to learn earlier in the process (even before the competition begins) whether the client feels you’re a good fit. Then you can determine whether to continue to invest, or weed out the clients that aren’t a good match, and, instead, pivot to the next important project.
What’s important to note is this: the best reels reflect the specific client who’s watching it, and demonstrate what you can do for their exact needs. That airtight resonance of your work with the client’s needs is what gives a reel the best chance at hitting every one of their initial criteria.
Sizzle On Demand?
Of course, every client is different. That means the best reel you can use is one that’s customized for each client. And creating custom sizzle reels professionally can get very expensive—up to $10,000 per minute of finished video, or more in many cases.
And that’s the conundrum: on one hand, a reel made just for the client you want to pitch will be far more effective, and ultimately win more of the right clients for your agency or firm. On the other, it’s risky, involved, and expensive to professionally create a bespoke agency reel each time, when you have no idea whether you’ll land the project.
If you’re going to engage with multiple prospects while trying to beat The OUCH! Factor™ odds, it makes sense to scale your reel-building capabilities internally. Doing this will allow you to conduct business development proactively and more swiftly when you want to get ahead of the pitching cycle; reduce the expense and time of customizing every reel; and most importantly, increase the “at bats” your reps can get for you with as many clients as you can handle.
Best of all, with the right tools, it’s possible to build reels quickly with the people you have in place (whether internal talent or outside reps), using the content you’ve already created. Just make sure the tools you choose have what it takes to hit all the right marks with clients.
Agency-Friendly Requirements For Reel-Building Tools
As a secure and highly customizable media management and reel sharing solution for 1,500 creative companies around the globe, Wiredrive has had marketing teams, agencies, and commercial production businesses as our customers for more than a decade. Our customers have called Wiredrive one of their favorite solutions for making custom reels – and the software includes a complete set of features designed specifically for this capability, called Library.
We’ve examined the usage of hundreds of Library customers and categorized their reel-building requirements into three major themes. Keep reading for the specific features you should look for when considering your own internal solution for custom reels.
First Things First: Streamline Steps
Every additional process it takes to get from your content to your finished reel is another obstacle between you and your potential clients.
Think about all the disparate components involved in delivering a video show reel today—from cataloging and finding all the pieces of content you want included, to getting them from where they are into the right format and location for production, to designing a template to showcase them – and look for a solution that eliminates steps all along the way.
Connection To Asset Catalog
Everything starts with the assets. Since the reel is your resume (tailored, of course, to your prospect), you’ll likely draw from the entire library of your creative work as the source of raw materials for the final portfolio. Why not use a presentation tool that connects directly to those assets?
Instead of having to start from scratch and think about “Wait a minute, was that on Vimeo? Do we still have that in storage?” choose a solution that doesn’t require people to take the media out of one system and move it, transfer it, or send it into another system.
When you have a library of all your final finished work, already uploaded, cataloged, tagged, and easy to find, you can easily use it as the back-end of your media source and then wrap a show reel around it.
Consolidation Of Multiple Tools
Most agencies and production teams could be using up to a half dozen or so different tools to present and share their work. Anything from downloading media from their company Google Drive to creating Keynote presentations that link to Vimeo videos, to collecting everything in a video site like Wistia, and even creating custom websites to host pitch reels.
Not only does this involve a multi-step process to collect assets and deliver a polished reel, but it also means paying a half dozen monthly fees for different tools—along with the multiple storage costs across those tools.
Find a front-end solution that consolidates a lot of discrete tools that don’t talk to each other, and instead contains everything in one platform that handles each task, all collated together. Otherwise, you end up paying for that many vendors, and taking on the administrative overhead of the fragmented landscape.
Keep Things Simple
This is the next major theme: you want tools that are simple enough that anyone who needs to can create a reel when prospects need to see one. And “anyone” could even mean your sales reps who have a prospective client on the line that wants to see something right now.
Your responsiveness alone—along with your quick-turnaround capability of a beautiful presentation—will make a strong impression from the start.
Easy for Non-Designers
If most of the people pitching your services are natural-born salespeople, not natural-born designers, one requirement to look for in augmenting your in-house reel capabilities is the ability to create impressive-looking output without being a professional designer.
Prebuilt templates, customizable design themes, and drag-and-drop presentation building are valuable features that any presentation software should have. The further ability to simply plug in the desired asset and have it “just work” saves many nail-biting hours otherwise spent struggling with incompatible file formats, complicated editing software, and painstaking adherence to creative guidelines.
Brand-Customizable
If there’s any caution around allowing reps and other non-creatives to build effective agency reels, it’s that you have clear standards for external-facing presentations, fixed guidelines for what they should look like, and a reluctance for people to simply make their own and go off-brand. After all, that’s a recipe for what should be a captivating portfolio to turn into Myspace really quickly. Regardless of whether your staff and reps are creatively gifted or visual newbies, ensure your solution can be deployed under a model of brand control. Set up templates that do fit the model, and then that template can be applied automatically to hundreds, thousands of presentations that get sent out for all the things that you do.
No Code Platform
It’s worth mentioning that bringing the tools for reel-building in-house doesn’t necessarily mean everyone needs additional tech skills (or a new hire to manage the solution). Many small companies would contract with a web development firm to create bespoke client branded web pages, but then the agency would still need to figure out how to get them the assets they need, how to ensure client assets are secure, how to specify the correct analytics. It truly is cost-saving, complexity-saving, and time-saving when the platform doesn’t require staying up to date on technology skills.
Embrace Analytics
Posting a sizzle reel on YouTube could show you the number of views, daily trends, and so on, but with the right tools you can gain enough knowledge over time to know in advance whether your pitch will have a chance.
Reporting And Insights
How powerful would it be if you could eliminate uncertainty around the business development process? To have insight about whether your reel was viewed (or wasn’t), the knowledge of how widely it was shared, and potentially, even the confidence to determine whether you’ll be selected?
Make sure the solution you choose has enough data reporting built-in that you can make better, faster, and more effective decisions about the presentations and reels you’ve sent out.
It’s one thing to check the basic box of “So oh, could you use a Google Analytics code and put it on the web page where the video was shared?” But it’s another to be able answer questions around, for instance, how much media was viewed by your recipient. Was only a short clip viewed and then the window closed, or did the recipient stay engaged enough to view the entire reel? Was it shared with other people? In what time span was it viewed?
All of these types of insights can signal interest, consideration, and urgency of a decision—or it can indicate that your creative efforts should be spent on the next promising account. Find a solution that helps you make better, more profitable decisions.
Make Your Next Pitch A Fast One
The agency pitching process isn’t going away anytime soon. But with tools that let you quickly put your prospective clients’ vision front-and-center – using the beautiful work you’ve already created – you can get on the shortlist, and possibly even short-circuit the distance to a winning pitch.
Wiredrive Library puts your entire media vault at your fingertips. When all your assets are so readily available to your team, you can empower your stakeholders, sales and marketing teams to easily create and send video reels and multimedia presentations of finished work, to help present your work effectively – and win more pitches with less pain.
Want To Learn More?
Discover why agencies and commercial production companies have found that Wiredrive by EditShare makes a difference in their pitching workflows.
Check out this case study to find out how Australia-based video agency New Mac became more efficient at responding to business opportunities, and improved how they present themselves in those opportunities.
EditShare’s video workflow and storage solutions power the biggest names in entertainment and advertising, helping them securely manage, present, and collaborate on their highest-value projects. To learn more about how EditShare can help your video production team, contact us today.
Recognized for Cloud-Enabled Remote Editing and Project Management
Boston, MA – February 2, 2022–EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, announced today that it has won a prestigious 2021 Emmy® Award for Technology and Engineering from the National Academy of Television Arts and Sciences (NATAS). The Technology & Engineering Emmy® Awards are awarded for developments and/or standardization involved in engineering technologies that either represent so extensive an improvement on existing methods or are so innovative in nature that they materially have affected television.
Stephen Tallamy, Chief Technology Officer for EditShare and an expert in cloud technology, comments, “It is fantastic to be recognized for EditShare’s ongoing innovation and a testament to our incredible engineering, product and support teams who go the extra mile to create solutions for the media industry.
“We have pioneered open solutions that allow our customers to realize powerful remote workflows using the creative tools and cloud services of their choice. Our integrations with leading editorial tools including Adobe® Premiere® Pro and DaVinci Resolve along with cloud-native storage management options such as AWS S3 and EBS, and robust open APIs ensure our customers can pivot quickly to take advantage of emerging technologies and new business opportunities that arise during the journey to the cloud.”
EditShare’s remote editing technology, which is a core part of the FLOW media management and EFSshared video storage solution, makes use of lower resolution proxy video files to enable post-production workflows, even when connectivity is weak and/or systems lack the power to support editing high resolution files. EditShare’s open environment supports a wide range of cloud providers and enables seamless integration of a diverse range of post-production tools within the remote editing workflow. EditShare customers can participate in the post-production process, regardless of where they are located and using the creative tool of their choice.
“We continue to see our customers embrace new and innovative ways of telling their stories but one thing that hasn’t changed is the desire for teams to collaborate,” states Conrad Clemson, CEO, EditShare. “Whether production happens in one place or is spread remotely around the world, EditShare offers world-class solutions to help customers create amazing content together. It is an honor to be recognized with this prestigious Emmy® Awardfor our ongoing investment in technology to simplify storytelling.”
EditShare will receive its Emmy® Award on Monday, April 25th, 2022 at the annual National Association of Broadcasters Show (NAB) in Las Vegas, NV.
About EditShare EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Boston, MA – January 5, 2022 –EditShare, the technology leader that enables storytellers to create and manage collaborative media workflows, has been honored in Built In’s 2022 Best Places To Work Awards for the second year in a row. EditShare earned a place on Boston Best Places to Work, Boston Best Midsize Companies to Work For and Boston Best Benefits. Best Places to Work annual awards program recognizes top employers across the country of all sizes, from startups to large enterprise organizations, and honors both remote-first employers as well as companies in the eight largest tech markets across the U.S.
Built In seeks out companies who go above and beyond for their people, measuring benefits, support, remote and flexible work opportunities, as well as programs for DEI and other people-first cultural initiatives. “At EditShare, our employees’ well-being is top of mind. Human beings thrive as a result of their environment, and we strive to offer an innovative, inclusive and safe space to work,” states Jennifer Ashton, VP of People Operations, EditShare. “We are thrilled to be named one of Boston’s best places to work and to continue to be recognized for the benefits that we offer our employees.”
“It is my honor to extend congratulations to the 2022 Best Places to Work winners,” states Sheridan Orr, Chief Marketing Officer, Built In. “This year saw a record number of entrants — and the past two years fundamentally changed what tech professionals want from work. These honorees have risen to the challenge, evolving to deliver employee experiences that provide the meaning and purpose today’s tech professionals seek.”
About Built In’s Best Places to Work Built In’s esteemed Best Places to Work Awards, now in its fourth year, honor companies across numerous categories: 100 Best Places to Work, 50 Best Small Places to Work, 100 Best Midsize Places to Work, 50 Companies with the Best Benefits and 50 Best Paying Companies, 100 Best Large Companies to Work For, and 50 Best Remote-First Places to Work.
About EditShare EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Al Perry, VP of intellectual property protection at AMC Networks, has had a long-held desire to see an industry-wide screening platform that works well for everyone from press reviewers to PR teams while still remaining secure. His colleagues in the public relations team shared the same dream. Devin Johnson, SVP of Public Relations, AMC Networks, and his team in the press department successfully used an independently built press screening room platform that worked well for their team. But they weren’t sure they were serving critics to their utmost ability.
“The primary pain point was that journalists are asked to use a multitude of online press screening rooms — all with unique URLs, accounts, passwords, and interfaces,” says Johnson. “We wanted to showcase our content securely while delivering the best user experience for our media colleagues.” Johnson was aware of the positive feedback journalists were sharing for a new platform called Screeners.com, so he immediately sought out a demo.
The Solution
“I appreciated the offering’s user experience, presentation of content, and focus on security,” Johnson says of Screeners.com.
The AMC Networks team tested Screeners.com, using it to make several episodes of Blue Planet II available to reviewers and to help promote their buzzy prestige drama Killing Eve.
Product Adoption
The initial results were promising. While they weren’t quite an apples-to-apples comparison because the shows they rolled out both were generating media buzz, the press team did see an increase in user engagement versus their previous press screening room platform. “We saw positive posts on Twitter when we released the final episode of Killing Eve to journalists on Screeners.com,” says Johnson.
The platform was also well-liked by his colleagues. “The user template made the account upload seamless, and we are able to successfully keep track of who is using the platform,” says Johnson. “The interface is also simple, and episode and show upload has great quality control tools that make it easy to preview the content and its graphics before making live and sharing with users.”
To roll out Screeners.com more broadly across the entire organization, however, the platform needed to gain the blessing of Perry and his security team.
“The user template made the account upload seamless, and we are able to successfully keep track of who is using the platform. The interface is also simple, and episode and show upload has great quality control tools that make it easy to preview the content and its graphics before making live and sharing with users.”
Devin Johnson, SVP of Public Relations, AMC Networks
Perry was aware of the MediaSilo platform, which had passed muster with the security team at BBC Worldwide. “I have the impression MediaSilo with the Screeners platform is very much about creating a good client and end-user interface and experience,” says Perry. “That pleases me because that’s what the business is about: getting the content to the reviewers in a way that is user-friendly.”
But Perry wanted to ensure that Screeners.com was putting just as much emphasis on security as user experience, noting that convenience and cost are often the twin foes of content security. He wanted to avoid critics getting so frustrated with managing multiple screening platforms that they instead demand a screener DVD, which Perry calls “a nightmare from a security perspective.”
Security
Screeners.com uses on-demand watermarking technology as an added layer of protection, personalizing each piece of content with visible or forensic information specific to the journalist viewing it. “Watermarking is an effective deterrent,” says Perry. “I think when you can make it convenient, not costly in terms of resources or time or money, and make it dynamic, that’s a good thing.”
Perry looks at several criteria when evaluating and selecting new vendors. “First, I want to know that we have common goals, that we’re both aiming to provide the best platform, the best user experience, and to do it with the best available security,” he says. “Then I want to know that the vendor is bringing to it the resources to make it as much of a reality as it can be.” Perry acknowledges that, inevitably, things will go wrong in any relationship, despite best efforts to plan ahead. “I want to know that this partner I’ve engaged, they are going to be there with me as we deal with the problems that will inexorably arise,” he says.
His experience with the responsiveness of the team at Screeners.com along with the knowledge that others he respects in the industry had good things to say about the company, were enough to give Perry the confidence to move into the next stage of evaluation, which included an exhaustive third-party security assessment performed by Kroll.
“I was hearing that reviewers were clamoring for Screeners.com, which makes sense, because they are the end users. Then I started to hear from my colleagues in publicity that they wanted this because their reviewers wanted it. When we started looking into it, I thought maybe there’s a chance that this might get actually gain wide adoption and become close to an industry-wide platform, which is something that I’ve wanted for awhile.”
-Al Perry, VP of Intellectual Content Protection, AMC
Testing the Value
The first test for Screeners.com was to replicate a report that allows Perry to keep a close eye on unauthorized use of the platform. “I want to know if critic X for publication Y has logged in from two different states and two different countries in a 48-hour period on Z number of devices,” he says. “Then I can talk to publicity and discuss how we want to handle this.”
Critic and Reviewer Relationships
Besides cracking down on potential hackers, Screeners.com has allowed the AMC Networks public relations team to have better interactions with reviewers and critics. “We only want to contact journalists when necessary,” Johnson explains. “The user management tool confirms the receipt of the screeners link and if they have watched the content. This allows us to connect with journalists that we know are engaged with the content. In addition, it eliminates unnecessary guesswork and follow-up emails.”
AMC Networks looks forward to continuing to put Screeners.com through the paces. “A successful rollout is always ongoing, because every day you’re rolling it out to new users, with new use cases,” Perry explains. “But we’re cautiously optimistic that this will get us closer to the ideal of a win-win for end users, my colleagues, and the industry.”
Screeners.com by EditShare manages all aspects of video playback and security using state-of-the-art watermarking for delivery, combined with a comprehensive set of tools for creating, inviting, and updating a growing audience of reviewers. You can focus on nurturing press relationships, while we oversee the technology and ensure security.
Contact us to set up a demo of the industry’s premier virtual screening room platform.
EditShare Q4 FLOW and EFS Update – Capabilities at a Glance
FLOW High Availability FLOW’s high availability is achieved by giving its central database multiple points of redundancy to mitigate against hardware or network failures that would affect MAM client accessibility during active productions. Consistent with this, FLOW’s services are scalable and presented as multi-instance, redundant elements within the overall system.
FLOW Panel Enhancements – Adobe® Premiere® Pro and DaVinci Resolve EditShare’s NLE panel integrations bring the benefits of FLOW directly into Premiere Pro and DaVinci Resolves user interfaces, enabling users to access FLOW’s features without leaving the familiar NLE environment.
Users can now exchange FLOW sequences directly with Adobe Premiere Pro and Blackmagic Design DaVinci Resolve thanks to the new FLOW Cuts List sequence import function. Extended Metadata support lets team members add metadata information to sequences, including custom fields. This improves and enriches metadata associated with sequences. AirFLOW now shows sequence metadata in its user interface. Improved media relinking logic automatically imports and relinks Hi-Res source footage located within a project’s complex folder structure after completion of a proxy edit.
Support for Multiple Proxy Formats Per Clip In addition to standard streaming proxies, FLOW can now generate additional high quality ProRes Proxy and H.264 files. This simplifies relinking to complex clips with multichannel audio track layout in remote workflow scenarios.
Storage DNA Archive Support FLOW now fully supports the latest version of DNA Evolution by Storage DNA. Users can easily archive and restore FLOW assets from third-party LTO/LTFS and disk-based tiers.
In-App Messaging & Guides EditShare is building on the momentum of bringing better web-based user experiences to customers through the use of in-app guides and feedback messaging capabilities. As the company brings more and more features to the browser-based experience it is their aim to guide these users to the new capabilities and solicit feedback directly within EFS Control and FLOW.
EditShare Telemetry EditShare Telemetry makes it easy for administrators to share Audit and Monitor data with EditShare’s secure network operations center. Through Telemetry, EditShare can work with customers to ensure systems are running optimally through pro-active monitoring and event alerting. Please contact EditShare technical support or your account representative for more information and to participate in the trial program for this service.
EFS Control Maintenance Mode New controls allow maintenance users to manage files in certain media spaces while restricting other users to read-only access.
Active Directory Single Sign On (ADSSO) enhancements Multiple improvements to ADSSO to enhance enterprise-level user management.
Major improvements to FLOW MAM as well as enhancements to EFS shared storage system expand high availability and scalability and streamline video editing workflows
Boston, MA – November 23, 2021 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, announced significant updates to its FLOW media asset management (MAM) and EFS shared storage systems. Available today, the new release brings enterprise-level availability and redundancy to FLOW, ensuring continuous, outstanding system performance and uptime from ingest to archive. The high-availability FLOW platform also introduces a slew of user-centric updates including new Adobe Premiere Pro and DaVinci Resolve panel capabilities and proxy support that further simplify working remotely. Complementing the enhanced creative experience are time-saving EFS administrative features that provide smart shortcuts, system transparency, and automation, bringing even more efficiencies to the workflow.
“This release builds on the road-tested success of the high-availability capabilities in EditShare’s award-winning EFS media file system and the company’s commitment to delivering open systems that optimize the integration of innovative 3rd-party solutions,” states Sunil Mudholkar, vice president of product management, EditShare. “With a new enterprise-level high availability architecture in FLOW for both cloud and on-premises, we enable greater scale & resiliency and provide customers with an end-to-end workflow solution that maximizes uptime using the wide range of tools they already know and love.”
“Like many markets, the media industry embraces cloud platforms to enable better remote working and collaboration, trends that are here to stay,” states Frank Della Rosa, research director SaaS, business platforms, and ecosystems IDC. “The EditShare platform is a key technology enabler that facilitates collaboration and secure content management from anywhere. The company’s continued push towards developing open solutions is a major benefit for customers who want to expand beyond the traditional media workflows.”
FLOW High Availability FLOW’s high availability is achieved by giving its central database multiple points of redundancy to mitigate against hardware or network failures that would affect MAM client accessibility during active productions. Consistent with this, FLOW’s services are scalable and presented as multi-instance, redundant elements within the overall system.
FLOW Panel Enhancements – Adobe® Premiere® Pro and DaVinci Resolve EditShare’s NLE panel integrations bring the benefits of FLOW directly into Premiere Pro and DaVinci Resolves user interfaces, enabling users to access FLOW’s features without leaving the familiar NLE environment.
Users can now exchange FLOW sequences directly with Adobe Premiere Pro and Blackmagic Design DaVinci Resolve thanks to the new FLOW Cuts List sequence import function.
Extended Metadata support lets team members add metadata information to sequences, including custom fields. This improves and enriches metadata associated with sequences.
AirFLOW now shows sequence metadata in its user interface.
Improved media relinking logic automatically imports and relinks Hi-Res source footage located within a project’s complex folder structure after completion of a proxy edit.
Support for Multiple Proxy Formats Per Clip In addition to standard streaming proxies, FLOW can now generate additional high quality ProRes Proxy and H.264 files. This simplifies relinking to complex clips with multichannel audio track layout in remote workflow scenarios.
Storage DNA Archive Support FLOW now fully supports the latest version of DNA Evolution by Storage DNA. Users can easily archive and restore FLOW assets from third-party LTO/LTFS and disk-based tiers.
In-App Messaging & Guides EditShare is building on the momentum of bringing better web-based user experiences to customers through the use of in-app guides and feedback messaging capabilities. As the company brings more and more features to the browser-based experience it is their aim to guide these users to the new capabilities and solicit feedback directly within EFS Control and FLOW.
EditShare Telemetry EditShare Telemetry makes it easy for administrators to share Audit and Monitor data with EditShare’s secure network operations center. Through Telemetry, EditShare can work with customers to ensure systems are running optimally through pro-active monitoring and event alerting. Please contact EditShare technical support or your account representative for more information and to participate in the trial program for this service.
EFS Control Maintenance Mode New controls allow maintenance users to manage files in certain media spaces while restricting other users to read-only access.
Active Directory Single Sign On (ADSSO) enhancements Multiple improvements to ADSSO to enhance enterprise-level user management.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-premise, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Boston, MA – November 16, 2021 – EditShare, the technology leader that enables storytellers to create and manage collaborative media workflows, has been selected as a winner in the 2021 NAB Show Product of the Year Award competition Cloud Computing and Virtualization category for its innovation in remote workflows for mixed editing environments. The NAB Show Product of the Year Awards recognizes the most significant and promising new products and technologies being showcased by exhibitors. EditShare has landed in the sought after NAB Product of the Year winners circle three years in a row: in 2019 for its EFS storage security capabilities and again in 2020 for its editing in the cloud solution EFSv. The 2021 winning submission, Universal Media Projects which ships as part of the FLOW media management solution, brings together Premiere Pro, Media Composer and DaVinci Resolve to enable a frictionless remote workflow. From anywhere, editors have real time access to assets and can collaborate freely in a mixed editing environment. Universal Media Projects seamlessly manages behind the scenes all the necessary project data – sequences, clips, bin, and markers – between the various editorial tools.
“Pulling together a workflow that fits any particular production can be complex, especially with the varying openness of these editing applications,” states Stephen Tallamy, CTO, EditShare. “EditShare has developed a universal view of media projects that can be interacted with in real time yet still work within the constraints of the various tools.We are thrilled that NAB has recognized the benefit this new innovation brings to remote collaboration and look forward to bringing Universal Media Project to our customers soon.”
FLOW Universal Media Projects is currently in early field trials and intended to launch in beta in early 2022 followed by general availability. To learn more about, please visit https://editshare.com/products/flow-media-management/.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-premise, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
