EditShare Implements Two Highly Resilient Storage Networks in the UAE
MBC Group and a division of the Dubai Government focus on server redundancy and tape archiving
Boston, MA, January 23, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has delivered two large-scale EFS storage network systems, alongside FLOW workflow tools, to clients in the UAE. The solutions were designed and implemented by EditShare’s systems integration partner in the region, UBMS (United Broadcast & Media Solutions).
This division of the Dubai Government has been a user of EditShare storage for over five years. To provide access to all users from a common location it has now returned to EditShare for an extended storage node, a fully redundant backup site in an alternative location, and an LTO tape-based ARK archive sub-system.
Leading regional broadcaster MBC Group, based in Abu Dhabi, needed to boost production workflows at its facilities, and has now implemented its first EditShare EFS storage network. Again, redundancy was important with two alternative locations and an ARK tape archive maintained in synchronization by the FLOW media asset management system that resides on the EditShare storage network. The result is that content can be ingested as soon as it is shot, and it is immediately available to all the editors, whatever editing software they choose.
“The EditShare platform provides all the functionality that these two very different customers needed,” said Rayan Nasser, Head of Projects at UBMS. “We were able to configure the systems as each user required, setting up business rules for synchronization and archiving to provide the highly resilient, highly productive solutions they sought.
“We have been working with this division of the Dubai Government for a long time, so we understand their requirements and workflows well,” Nasser added. “This was our first project with MBC, and we supplied them with the complete production system, including cameras from Sony and ARRI. EditShare sits well in such a high-profile production workflow.”
Said Bacho, Chief Revenue Officer at EditShare, added “We are delighted to be involved with two important high-profile storage implementations in the Middle East region. We understand the significance of protecting valuable assets and this fully fledged EditShare solution, with complete redundancy, ensures that robust, secure and cost-efficient workflows are maintained across these mission critical environments.”
The production platform for MBC is now online. The new storage network for this division of the Dubai Government is being implemented as part of a rolling program of enhancements.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Video arm of leading Dutch newspaper migrates to automated workflows
Boston, MA, December 5, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has provided a content storage platform to De Telegraaf, the largest daily newspaper in the Netherlands, and part of Mediahuis Nederland BV. The new system provides journalist-driven editing for the paper’s online video services.
De Telegraaf were keen to move to a system built around Adobe® Premiere® Pro for editing and graphics. Local systems integration company, Fofic Media Solutions, which had provided much of the existing camera systems at De Telegraaf, suggested that investing in an EditShare platform would provide significantly lower lifecycle costs, and could also provide the Adobe support they required.
“Support for Adobe editing was very important to us because that is the preferred software our video journalists and editors like to use and they can do so easily on their laptops, even remotely,” said Patrick Knopjes, Operations Manager Video of Mediahuis. “When they saw the possibilities with the EditShare system and how it integrates with Adobe, they knew immediately it was what they needed.”
The new system at De Telegraaf is built on an EFS300 storage node with 96TB capacity, together with an ARK LTO-8 tape drive and autoloader for archiving. I/O is an RTMP stream, using VBOX connectivity. The included FLOW asset management software provides all the automated workflows, including the ability to track content so that if material has not been used for a specific period, the media manager gets an automated email prompt to move it to the archive.
“Working with EditShare, we were able to demonstrate that not only was the new in-house system superior in functionality, it was so reliable and easy to use that the video staff at De Telegraaf would not need continuing support,” said Frank van den Nieuwenhuizen, Account Manager at Fofic Media Solutions. “We showed them that, using FLOW, both the workflows and archiving were all fully automated, allowing the video staff to concentrate on their stories. The editors loved working with Adobe, the management loved the secure automation, and the financial team saw the cost benefits of having everything in-house.”
Said Bacho, Chief Revenue Officer at EditShare, added “Asset and workflow management requirements come in all shapes and sizes. This was a very specific set of requirements, for a video production arm in a busy news operation. We could show straight away how we could deliver precisely what De Telegraaf wanted to achieve, in a completely intuitive and cost-efficient system and in a very fast turnaround – less than 3 months from initial requirements review to on-air.”
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
In an earlier blog, EditShare CTO Stephen Tallamy looked at five top tips for remote editing using Adobe Premiere Pro. Avid Media Composer remains an industry standard and is still hugely popular, so here are five cool takeaways for improving your workflow by using it with EditShare.
1 – Automate Transcodes
EditShare FLOW does a lot more than metadata management. It allows you to offload routine tasks to avoid using up edit workstations for things that can be better done elsewhere.
Use FLOW for ingest, whether from a delivered file or direct from the camera cards. You can store the raw footage, and at the same time prepare the content in the MXF Op-Atom wrapper that is a native format for Media Composer managed media.
FLOW supports all the latest versions of raw formats, and as well as rewrapping, you can transcode to the house codec, which might be DNxHD, or XDCam, or whatever you choose.
Easily track automated processes
2 – Prepare Bins Online
You can set up the bin structure before you get to the Avid workstation too. A core part of the Universal Projects software in FLOW is that it allows you to work from a central view of a project inside of FLOW and then synchronize that project to a range of editing systems, including Media Composer.
Working in a web browser, you can go through all the input material and organize it into logical structures such as folders for rushes, subclips and shot lists. This can be supported by automation when you need it, for example creating rules to create bins per day, to organize by metadata such as tape/scene information or even write a rule to ignore any clip that is less than three seconds long (or whatever duration you think is likely to be unusable).
Assistant editors, directors and producers can work collaboratively to review the dailies and only offer the editor the preferred takes. Once ready, all the work can be automatically synchronized into Media Composer bin files.
By doing all this in FLOW, it means you are transferring less material to the editing workstation, with all the bins set up and populated for the editor to start the creative work immediately.
Sync between FLOW and Media Composer respecting bin locking
3 – Work From Anywhere
The ingest processing, as well as storing the raw footage and transcoding to the house edit format, can also generate proxies, at a maximum bitrate determined by you. Proxies make it practical to view the content, in real-time, from anywhere with a web browser and a reasonable internet connection, on any device.
The producer and director might be on location but can still review dailies in exactly the same way that they used to, as soon as the content is ingested, rather than waiting for large files (or rush prints) to be delivered. The post facility could carry out automated sorting, the director could choose the best takes (on an iPad), and the edit assistant could set up and load the bin structure, all at the same time, from different locations.
Again, the key point here is that editors and edit suites are expensive entities and overheads for production teams. You want as much of their time as possible to be devoted to telling the story, and not wrangling data and waiting for timely transfers. This is a real boost to productivity.
4 – Bin Locking Support
Media Composer users will be familiar with the collaborative features available when using shared storage systems.
Bin locking is central to the Media Composer way of working, which allows users to share bins and projects, but provides a secure locking mechanism to ensure only one person is working on a file at a time. EditShare EFS supports this locking through AvidStyle spaces, allowing users to work with a familiar workflow whilst taking advantage of the other features of EFS and FLOW.
When using FLOW Universal Projects, bin locking is respected by FLOW itself when it updates bins, ensuring users don’t lose their work. Working in combination with the Avid Attic location, history of bin changes is retained as well, so if you ever need to go back to a previous version of a bin, it’s there for you.
5 – Review, Grade and Deliver Anywhere
Once you have completed the edit and rendered the output to the house master format, the next stage involves sending the file back to EditShare FLOW, where it is ingested and given its new identity and metadata.
At that point, a fresh proxy is generated. Everyone who is entitled to review the finished cut can then log in to view it and make comments, from anywhere and on anything that supports a web browser.
The project file is then ready to be transferred across to the colorist. If you grade on DaVinci Resolve, it will appear with all the project information, thanks to EditShare’s Universal Projects. If you are a Baselight post house, then you can mount the EditShare storage network as a source and directly access the file.
Once the project has been graded and signed off, you can leave the creation of all the deliverables to the automated processes in FLOW to handle. Again, it saves using an expensive and in-demand edit suite to do vital but uncreative and repetitive transcoding and rendering tasks.
At EditShare, the goal is to help you create amazing everywhere. I hope these tips help you get the best out of your post production resources by using the powerful intelligence in the combination of EFS and FLOW.
For more information on how you can optimize your Media Composer workflows, click here to get started.
Storage and workflow network supports multiple editing system vendors
Boston, MA, October 17, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has delivered a comprehensive post-production storage platform to the Sharjah Government Media Bureau (SMGB) in the United Arab Emirates. The new system provides unified, one-touch workflow access allowing SMGB to expand its activities and meet its goal of migrating to 4K UHD.
The new system is built on EditShare’s EFS 300 storage architecture and is fully redundant. It includes online and nearline storage, and archiving to an Ark LTO tape library, all incorporated in the same workflow engine and accessed by EditShare FLOW asset management software.
The system replaces a post-production and storage network which was tied to a single vendor. One advantage of the EditShare FLOW architecture is that it is agnostic to post-production tools: SGMB was keen to support multiple edit platforms on the network, to allow users to select the tools they are most comfortable with.
“With our previous system reaching end of life, it gave us a chance to define what we really needed from a broadcast media storage network,” said Maher Kazmouz, Manager, Media Department for His Highness Ruler of Sharjah. “Key goals were the ability to work at 4K resolution and HD, to be flexible in the file formats and creative software tools we use, and to have a single point of control from ingest to archive. EditShare showed they could meet all our requirements and provide us with capability for future expansion.”
The system was implemented by Broadcast Solutions Middle East, a systems integrator and EditShare channel partner. “Sharjah Government Media Bureau were impressed by the flexibility and reliability we could offer with EditShare technology,” said Laurent Mairet, Managing Partner at Broadcast Solutions Middle East. “They also appreciated that, along with our active local support, EditShare has a strong presence in the Emirates so they could be confident that should an issue arise, it would be solved immediately.”
Said Bacho, Chief Revenue Officer at EditShare, added “Together with Broadcast Solutions, we provided a complete turnkey system, from the hardware to the 10 gigabit ethernet switches as well as all the software and open interfaces to third-party devices. Most important, we provide an environment completely agnostic to editing software, so it is easy for SGMB to add Adobe® Premiere® Pro to their Media Composer functionality, with simple integration into FLOW. This allows editors to concentrate on creating great content without the need for time dedicated to setting projects up and finding and moving material. It is this level of intuitive workflow support that sets EditShare apart.”
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
After a few years sitting in front of a screen on seemingly endless Zoom calls, I’ve spent most of this year in airplanes, on the road, and in front of partners and clients. And after a few particularly busy weeks of travel, I finally took a moment to look back on our first in-person IBC show in three years.
Like any good trade show, this year’s IBC was exciting, eye-opening, exhausting, and a little indulgent all at the same time. We won’t talk about the lines at Schiphol trying to leave Amsterdam! After some reflection, I wanted to share a short summary of what I took away from IBC, in one word, one theme, and one feeling.
One Word: Optimism
The only thing that people on planet earth do more than consuming video is working and sleeping and people are watching more video than ever before, and that trend is creating big opportunities for our creative clients. However, if you look across the economic climate, there’s a lot of heaviness out there too. The specter of a potential recession, a rising interest rate environment, and armed conflicts around the world are creating a lot of concern, and the need for many in our industry to do more with less. Despite that turmoil, I saw example after example at IBC of technology solving problems that enable creators to bring compelling content to subscribers faster and more efficiently. I see a real opportunity for our industry to come together and partner across our environment to solve the hard problems that need solving. Business models are changing from perpetual to recurring models. The industry is moving towards the cloud. As an industry, we need more innovation, more automation, and more simplification. Maybe this is an unpopular opinion, but I’m also hoping to see a little less of vendors beating down on price and more examples of innovation that helps creators do what they’re really great at: Making more cool movies, TV, and content.
Maybe this is a stretch of the concept of optimism, but I can’t tell you how good it felt to connect with people I’ve only had a chance to meet with virtually, and how much I’m looking forward to doing more of it in 2023. More than once I found myself closing a conversation on the floor with a handshake and a “good to see you again”, only to realize (or, on a few occasions, to be politely reminded) that I had only ever met the person over Zoom. Some of these folks have been customers of EditShare for multiple years now, and we are having our first in person introductions. So many of us still have so much catching up to do.
Our week in Amsterdam reminded me how much I’m looking forward to more of those connections later this year. For those of you joining us at NAB New York, or our channel partner training programs in Watertown, Basingstoke, and Thailand, I look forward to seeing you in November!
One Theme: A more flexible approach to Cloud
Cloud has been a hot topic for our channel partners and customers for some time now. But this year’s conversation around Cloud is noticeably different when compared to a few years ago. The conversation has shifted from “should we move to the cloud” or “I’m never going to the cloud” or “I just don’t get the cloud” to “I’m in the cloud” or “I need to know you can take me to the cloud when I’m ready” or “I don’t believe in the cloud, but… convince me because I might be wrong”.
At our last in-person IBC show in 2019, I remember a lot of “in or out” cloud conversations. Our industry was conceptualizing the cloud at that time as a full commitment, “either-or” proposition. You either kept everything local, or you moved it all into the cloud. There was no middle ground. That’s not the case anymore. Even the language people use to talk about the cloud is changing. The stuff we labeled “cloud” before is now much more likely to be referred to as “hybrid workflows.”
That’s a small shift, but almost everyone on our team noticed it. As we debriefed the show and discussed the changing perspectives on the cloud, the word that kept coming up was “flexibility.” Creative teams have different appetites, different needs, and are starting from different places as they consider how to equip their people. Some of our best conversations at IBC centered on how creators can make the “right first move to the cloud”, and helping our customers diagnose where they are and what they’re ready for in their cloud journey. My biggest takeaway? There’s no one right answer. Teams can and should take a flexible approach. But flexible approaches can also be daunting – there are so many options to consider. Having a framework to lean on sure seems to help. We have some good thinking to share here. Our CTO, Stephen Tallamy, will also be sharing some of his evolving point of view on a more flexible journey to the cloud in an upcoming IBC recap, and I encourage you to keep an eye out for that in a few weeks.
One Feeling: Pride
I walked out of IBC feeling proud. Proud of what our product can do, proud of what we’ve accomplished this year, but most of all, proud of the people on our team.
I won’t lie. I like to win. After being awarded a technical Emmy this spring, EditShare took home a Best of Show award for our Universal Projects approach at IBC. The team was elated. Being recognized for innovating in a room full of innovators is the kind of recognition you hope for in this industry. It’s validation for all the work we’ve done to translate what we hear from our customers into how our products work and what we choose to build next. It felt great.
But like I said, our win isn’t what I’m most proud of. What makes me most proud is simply how our team showed up. Every company out there talks about culture. But anybody who visited the EditShare booth got to experience ours and feel just how special our team is. They got to see firsthand how EditShare’s core values make this not only a great place to work, but also how they inform our product decisions and corporate strategy, and how they help us simplify storytelling for hundreds of clients around the world. We dig deep. We are all around athletes. We have deep customer empathy. We are humble. We win together. We’re EditShare. We are excited and optimistic about today and the future.
We’re looking forward to seeing many of you as we continue the [tradeshow tour] in Q4 and into 2023. In the meantime, don’t hesitate to drop us a line if there’s anything we can do – or if you’d like to hear more of what’s standing out for us so far this year.
Hope to see you soon.
Cloud-ready network forms bedrock of major new investment program
Boston, MA, September 21, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has supplied a FLOW asset management system to Brazilian production company Fabrika. The powerful new facilities are central to Fabrika’s bold plans to move into major productions and its own OTT streaming channel.
As well as producing its own content, Fabrika also provides the content storage facilities for the Office of the Presidency of the Republic of Brazil. With this, the company made the decision to invest in its own asset management facilities, as early as 2007.
With a shift in business model towards commercial production as well as long-form television, and plans for OTT services, Fabrika recognized the need for powerful new facilities and turned to systems integration company CIS Group and EditShare’s FLOW to help fulfil this requirement. Its first channel, the education-focused Cientik, will be launched in September 2022.
“We needed a new asset management platform, with more agility and good integration with cloud solutions,” said José Luiz Nogueira, Partner and Founder of Fabrika. “CIS has been our consultant and partner for many years, and we turned to them to support us in defining our requirements and the purchase decision.”
“CIS works regularly with EditShare, and when we tested their FLOW asset management system it was clearly the best choice for Fabrika,” added Nogueira. “It is a high performance, scalable solution, and it offers a complete orchestration of workflows and work processes. CIS and EditShare could point to successful deployments around the world, and we were very confident they could meet our requirements.”
The new installation at Fabrika is built on the EFS300 storage nodes, with FLOW asset management software tuned to the requirements of post-production workflows. It was installed by CIS in August and is now in use across all of Fabrika’s departments.
“What we have delivered to Fabrika is a compact and cost-effective solution that allows them to catalog, browse, collaborate, edit and archive, all from a single layer of user interface,” commended Said Bacho, Chief Revenue Officer at EditShare. “It is more than just asset management: it provides the complete post production ecosystem, allowing users to edit from wherever they are.”
Ricardo Freitas, Service Account Manager at CIS Group, stated, “As admirers and partners of Fabrika for quite some time, and on multiple fronts, we were well-equipped to understand Fabrika’s unique requirements, and operational preferences. Upon defining priorities and use cases, we were able to architect a solution, leveraging the capabilities of EditShare FLOW, in order to provide Fabrika with an ideal tool for their content management, editorial, and archiving needs in a secure, reliable, and scalable manner. With these workflows, Fabrika’s producers and editors will be enabled to create more content quicker, driving operational efficiencies by decreasing overall time-to-delivery”.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
About CIS Group
Established in 1988, CIS Group’s history includes a lot of evolution as a result of the team’s desire and ability to always stay ahead of the curve. CIS Group’s mission is to continue to be a true digital media solutions integrator to serve the content production market. Covering both Brazil and the United States extensively, CIS is considered a reference in the systems integration space as a result of its specializations in content production & post-production, solutions for broadcast & news, workflows for asset management systems, acquisition, shared storage, media services, graphics and multiplatform distribution on-premises or in the cloud. Headquartered in Davie, FL, CIS has offices and field presences in Brazil (Rio de Janeiro and São Paulo); Boston, MA; and Charlotte, NC, serving markets globally.
While it is definitely a hot topic at the moment, at EditShare we have been helping users create and operate successful cloud solutions for many years.
Those early adopters, and the many who have followed, tend to be organizations who are reasonably cloud-savvy. They are comfortable using EditShare FLEX Cloud Edit software, alongside tools like the Adobe® Creative Cloud suite and Teradici for remote desktop control.
To make the best use of the cloud for post-production, you have to be able to manage the processes and optimize post-production storage. The much-lauded advantage of the cloud is that you only pay for the computing power you use, so you have to be able to rapidly spin up instances as you need them, and equally quickly release them when you are finished.
Some organizations will have the detailed cloud knowledge to be able to implement their own management layer. For teams without this knowledge, we now offer FLEX Cloud Edit+. Essentially, Edit+ takes over the detail of the cloud management so you don’t have to get into its depths.
FLEX Cloud Edit has been around for a number of years, and gives post facilities the ability to edit in the cloud using their preferred software, including Adobe, Apple, Avid, Autodesk, DaVinci and more. What FLEX Cloud Edit+ adds is workstation management capabilities, and integrated file transfer acceleration.
As we are talking to customers, one of the biggest areas of concern about cloud migration is how to get the material up and down from cloud video storage. When you are dealing with the very large files of professional video, it is natural to see transfers as a potential major bottleneck.
To solve this, we have partnered with Data Expedition, a specialist in accelerated communication. Its product CloudDat can push data transfers up to 5 gigabits a second on a single instance, and instances can be stacked when exceptionally high performance is required. The EditShare integration allows for direct upload to FLEX storage for online use or to Amazon S3 for archive or to use with EditShare’s Seamless Proxy Editing feature.
This file acceleration is bundled into a turnkey system and it works out of the box. It also fits into the cloud philosophy in that you pay for it only while you use it: the license is by connected time.
The second major challenge is management of the cloud workstation environment to reduce costs and overheads for management. FLEX Cloud Edit+ integrates the HP Teradici Cloud Access Manager (CAM) to handle the management layer.
As an administrator of the system, the Cloud Access Manager allows you to allocate users to workstations, giving the flexibility to choose from allocating one user to one workstation, through to allowing all users access to a pool of workstations (or any combination between). From the end user perspective, they simply use the standard PC over IP client to connect to the CAM. Once authenticated, the user will be shown the list of workstations they have access to, which workstations are in use and the ability to remotely start a workstation if it is powered off. Not only does this simplify the user experience, it provides significant cost savings – you are only charged for the workstation whilst it is powered on.
FLEX Cloud Edit+ has built-in Active Directory management to support single log-in credentials for all users and functions, which can be used stand-alone or connected to existing Active Directories.
In summary, EditShare has worked with two other industry leaders, HP Teradici and Data Expedition, to build an integrated solution to cloud editing for users who do not want to get into the details of AWS administration. It is a seamless, turnkey experience: a fast on-ramp to the cloud for those businesses who would rather focus on their core creative skills.
Co-sell partnership strengthens bond with cloud market leader
Boston, MA – August 24, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, announced it has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners that provides software solutions that run on or integrate with AWS. The program helps AWS Partners drive new business by directly connecting participating ISVs with the AWS Sales organization.
Members of the AWS ISV Accelerate program are held to the industry’s highest standards and must undergo a comprehensive architectural and security evaluation to gain acceptance into the program. Proof of customer excellence was also reviewed to validate the successes EditShare customers have achieved across industry verticals. EditShare has an excellent track record in integrating cloud video storage into practical solutions which are used by media organizations from national broadcasters to boutique post houses. In turn, this makes it a proven partner for the AWS Partner Network (APN) Customer Engagement Program.
“More and more media industry leaders are making the transition towards cloud and hybrid production workflows, because they support new ways of engaging with creative talents as well as providing the resilience and security of business continuity,” commented Said Bacho, chief revenue officer at EditShare. “The AWS ISV Accelerate Program gives us another route to provide our FLEX cloud storage and asset management applications to AWS customers.”
“Participation in the AWS ISV Accelerate program is more than just signing a form,” Bacho added. “A company is invited to join when it has demonstrated both the technical strength of the solutions and their relevance in the ecosystem, through multiple sales and significant revenues. This is an important accolade for the EditShare platform, and we are proud to be a part of this program.” EditShare’s cloud and hybrid technologies for storage and workflow can be seen at IBC2022 on stand 7.A35.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Storage and asset management for broadcast and post facilities
Boston, MA – July 26, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is exhibiting alongside its local partner CIS Group at SET Expo 2022 (22 – 25 August, Expo Center Norte São Paulo, stand 81). The company will present a demonstration of integrated post production workflows supporting multiple edit software systems.
EditShare’s robust and reliable tools used by content creators around the world include its EFS networked shared storage and FLOW workflow and media asset management system, that easily integrate with leading editorial tools such as Adobe® Premiere® Pro and DaVinci Resolve. Through a partnership with AWS, EditShare also offers a seamless route to cloud and hybrid architectures for scalable, remote operation and storage protection applications.
On the EditShare demonstration area at SET Expo will be an EFS300 storage node running the FLOW workflow software. FLOW’s practical tools allow users, locally and remote, not only to access their content on the shared storage, but to edit using any of the popular edit platforms. FLOW even synchronizes between the platforms, allowing users to move between edit users. The workflow also provides browse resolution proxies, allowing remote editing even over modest internet connections.
“FLOW is a proven, simple and flexible set of workflow tools,” said Cristiano Barbieri, EditShare regional sales director LATAM. “Users can catalog, browse, collaborate, edit, archive and manage all assets from a single layer user interface. It is the perfect partner for the high performance EFS storage appliances.”
Visit EditShare on the CIS Group stand 81 at SET Expo 2022. For more information on EditShare solutions, please click here to get in touch.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
