Automated workflows, quality control and archiving at the center of its Amsterdam show
Boston, MA – July 26, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will use IBC2022 (Amsterdam RAI, 9-12 September, stand 7.A35) to showcase how its latest technologies boost quality and efficiency for production and post production. Demonstrations will show how remote working and the cloud can interwork to give creative artists seamless and secure access to the tools they rely on.
Central to this is the ability to use EditShare post-production storage spaces and FLOW workflow tools to synchronize projects across the popular NLE platforms, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. The latest release of core FLOW media asset management system allows complex projects to be moved as needed between EditShare media management and whichever edit environment the creative team needs to use.
Having its first showing in Amsterdam will be the latest suite of EditShare FLEX software solutions for out-of-the-box cloud and hybrid workflows. FLEX reflects the powerful business trends in post today, including the migration to a “work anywhere” environment, with ready access to content wherever the creative staff need to be. In adopting video cloud storage and processing, it also meets the move towards an OpEx financial model, with the cloud hosting and storage fees flexing to reflect the level of business.
“The post industry is changing, in part reflecting the changes enforced by the pandemic, and in part because creative talent is looking to shift the work/life balance,” comments Said Bacho, Chief Revenue Officer at EditShare. “What we now present is an eco-system where editors and other post artists can choose their preferred tools, and work where they like, when they like, without it in any way compromising their creativity or limiting the quality, even as we move to 4k and higher resolutions, and to HDR.”
EditShare’s EFS Multi-Site will also be on the booth for the first time this IBC. Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work. FLEX Cloud Sync extends the capabilities of Multi-Site to cloud storage, providing added flexibility in access as well as security in archiving.
For news and sports fast turnaround editing, FLOW supports direct ingest of NDI contribution feeds for immediate editing. Working in conjunction with the Helmut orchestration platform from MoovIT, IBC will see demonstrations of practical high-pressure editing operations linking EditShare storage with Adobe software.
Content security and availability is vital to professional users, and EditShare has added new hardware and software in this area. The new EFS 60NL nearline storage provides 60 drive bays and nearly 1PB of storage in just 4U of rack space. This offers secure storage for large amounts of content which is needed but not immediately worked on, ready to be transferred to the online servers with virtually no delay. The 60NL is also the first hardware platform to utilize the new EFS capability for erasure coding-based storage goals, eliminating the need for hardware based RAID.
Rolling updates to EditShare’s FLOW software platform ensure that the latest raw formats from popular camera systems like RED and Blackmagic Design are accepted, with LUTs imposed in real time, both on full resolution material and on proxies, boosting remote working using intelligent proxy management.
“IBC has always been very important to EditShare, a real opportunity to exchange ideas with our users and partners from around the world,” Bacho added. “The whole team is excited to be returning to Amsterdam, seeing our users and partners face-to-face, and discussing the creative and operational challenges they encounter and how EditShare can provide proven solutions today and into the future.”
See EditShare on stand 7.A35 at IBC2022. For more information on EditShare solutions, please click here to get in touch.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
©2022 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Caroline Shawley
MKM Marketing Communications
caroline@mkm-marcomms.com
+44 (0) 7730 145 759
In the media industry right now, a lot of people are publishing opinions on the cloud. But they tend to focus on the features of the cloud, not the benefits.
We are all very aware of the features offered by outsourcing storage and processing. It is scalable, so you can turn things on and off, giving you the agility to try new things. But what are the things you might want to turn on and off? What, in short, are the benefits.
Take the case of a post house. You have a building, a fixed amount of space for which you pay rent. In that you build some facilities – edit suites, grading rooms, audio mixing and so on – and equip it with the necessary hardware and network connectivity. That is the limit of what you can offer, short of taking on more space, paying more rent, and buying more hardware.
If you are in a market, like London or New York, which expects city-centre facilities, it may not even be possible to expand. It will certainly be very expensive.
Today, if a regular and important client comes in with a large and interesting project, they may well say they want to edit from their location. Or the set. Or from the editor’s home. Blocking out an edit suite for the project, knowing that the room will be empty and the editor working over Teradici – looks like a poor use of your expensive real estate and resources. The client will certainly want to negotiate a discounted rate, but all you are saving is the runner’s time making cappuccinos. Rent, business rates, power and all the other overheads will still be there.
You could, of course, say that they can be in the building or they can be on the other side of the world: the rate for the edit suite is always the same. The client would then most likely shop around and either find someone else to do it for them, or potentially put something together on Amazon Web Services (AWS) themselves. Either way, you’ve lost this project, and perhaps the client, forever.
Or maybe you are a broadcaster, and your commercial team win the rights to a high profile sporting event. Suddenly you are asked to add a huge amount of editorial capacity, for a short time. Taking the conventional approach of building the extra edit suites – buying hardware and converting office space to creative rooms, even renting OB trucks – is not commercially viable if it is all going to be redundant the day after the event finishes.
Perhaps you want to experiment with augmented reality in one of your studios, because someone wants to try it on a pilot production which may turn out to be a one-off or may become a series. To support it, you need to add a lot of processing and storage for design and rendering, in order to create the virtual elements and give the show the wow factor.
These are the sort of opportunities for which the cloud can deliver real benefits. This is why we talk about scalability in the cloud, about being agile enough to add facilities and functionality quickly when you need it, without heavy capital investment which may never be amortised.
But the cloud is a great leveller. If we agree that you can do all these things in the cloud, then any disruptor could come in and win these sort of contracts from a blank sheet of paper.
The reason that the cloud opens up these opportunities for established businesses is that you already have proven strengths. The cloud just gives you the added capacity. To take advantage of it, you must move your existing business to be cloud-ready.
Importantly, you are not abandoning anything you already have today. Your capital investments, your business reputation, your physical location and working environments: they all stay exactly as they are, carrying on winning you business.
Now is the time to start building some experience in the cloud, no matter how small, so that you have the wheels greased, you have the systems in place so you are ready to go when the call comes. People across your business need to become comfortable with the cloud, allowing you to confidently guide clients who want to take advantage of your remote capabilities, or your pop-up extended functionality.
The reason that we call our cloud video storage and asset management platform FLEX is that it is built, from the ground up, to be completely flexible for both on the ground and in the cloud. That includes the ability to scale up and down, in compute as well as storage, without any changes to the user interface or working environment.
Making a small investment to start your experiments with FLEX in the cloud will help you realise just how simple it is to operate, how to add capacity as you need it, where it shines, and what changes you made need to adapt your workflows.
Armed with that knowledge and understanding, you now have a big advantage in the marketplace, because you’re ready to ramp up capabilities on demand. Your cloud experience becomes a demonstrable asset when pitching. You can punch well above your weight, simply because you can turn on the capacity you need at any time.
That is the real benefit of the cloud: it allows you to step up to any business opportunity and deliver creative quality, whatever the requirement and wherever the location.
Choosing the right type of post production storage for media production and post production is critical for enabling creative teams to collaborate effectively and deliver work on time. The needs of media workflows are quite different from other applications and also from traditional IT-oriented considerations. Instead of focusing on the number of operations (IOPS) available from the storage layer, the critical metric for working with high resolution video is throughput: how many (typically) large media files can be read from (and written to) shared storage simultaneously by multiple editors and other users of the system.
The simplest form of storage used in media production is DAS: direct attached storage. That is, a disk drive (or maybe a RAID array of disk drives) attached directly to a workstation, typically via USB or Thunderbolt or other external protocols such as SAS. It is fast and, by definition, there can be no contention because only one person can use it at a time. If more than one person needs access to the media on the drive, they will have to unplug it from one workstation and plug it into another. The alternative is for each person to have their own DAS, which quickly adds up in terms of raw drive costs and means a lot of copying files around, with the inevitable challenges of managing versions and keeping changes in sync.
To avoid all these limitations we need to move to an architecture which provides shared storage.
One flavor of shared storage is SAN (Storage Area Network) storage. This is a large server environment to which multiple clients can attach and access a shared pool of storage available from across many servers and drives. When a client connects to a SAN it appears the same as a local drive, essentially like DAS, and applications will talk to the storage at the block level.
While the SAN provides a pool of storage, meaning that each workstation attached to it can have access to a large amount of storage when required, a given segment of the raw storage can still only be attached to a single workstation at a time and so has many of the similar limitations for media workflows as DAS.
Also, to get its promised performance, the SAN typically uses fibre channel connectivity (today, more usually FCoE: fibre channel over ethernet), a protocol which delivers fast data rates, but which really only works on local area networks, so is not suitable for remote collaboration.
There may be times when you need blisteringly fast connectivity, like dealing in uncompressed 4K or beyond with data rates in excess of 2GB/sec for digital cinematography, film restoration, and high end finishing. In these cases, SAN could be the solution, however these workflows can also be achieved with other shared storage options that also allow for easier collaboration, further optimising workflows and reducing overall data storage capacity requirements.
The alternative storage option is NAS, network attached storage. EditShare’s software defined shared storage is a high performance scale out NAS, whether deployed on-premises or in the cloud. The EditShare File System (EFS) is renowned for its excellent performance in production and post-production. Whilst you might initially think of NAS as a low performance storage designed for smaller applications, with a clustered architecture and other optimizations NAS can deliver high data rates and all the flexible and cost effective advantages of NAS without the need to build out a SAN.
A NAS, as its name suggests, is storage which sits on your core TCP/IP network, not a branch off to a separate, dedicated network. Any other device on the network can access any part of the NAS, so collaborative workflows become completely simple and transparent.
Unlike a SAN, though, NAS is not accessed at the block level: file operations are sent over the network. This file-level locking has the huge benefit of making it simple to integrate with creative software and intuitive in use.
The question, then, is how to get the performance we need for premium post-production with shared storage on a NAS?
Typically, workstations and NAS servers communicate using standard protocols like SMB or NFS. These are designed to be suitable for whatever the computer needs, however can have limitations when pushed to the limits demanded by high bit rate editing and post.
So EditShare developed its own, media-specific network protocol, accessible using EFS Native Client file system drivers that are available on MacOS, Windows and Linux.
Media applications rely heavily on multi-threaded operations to present multiple video, audio and other data to be streamed to users in high resolution. The EFS Native Client takes advantage of this pattern to balance the throughput load across multiple storage nodes and determine the fastest way to deliver files back to the application. The result is much higher performance than with conventional network protocols.
EditShare EFS storage systems are also inherently scalable: when you need more space, you add additional nodes and hard drives to grow the overall capacity of the system. A major advantage of this approach is that you can get a two-for-one deal: providing additional protection by spreading data across servers but also gain throughput benefits when reading data from multiple nodes to avoid hotspot of contention on particular hard drives or server nodes.
The advantages of software defined NAS are many. You can freely mix SSD and spinning disks (although in the real world you may well find that you do not need SSD as much as you think you do). You do not need to define the number and allocation of clients. Multiple clients can access the same files: you would have to manually define copy tasks on a SAN. If you need to re-size volumes from project to project, you do it with a couple of mouse clicks, not the wholesale restructure you need for SAN. In addition, the commodity TCP/IP network connectivity infrastructure you already have can be utilized, instead of having to deploy costly and inflexible parallel SAN infrastructure or bespoke dual personality Fibre Channel/NIC cards.
Importantly, for solutions such as EditShare EFS, there is a focus on the aggregate performance of the storage across multiple workstations simultaneously accessing a large pool of media. Of course, individual client performance is critical and EditShare continuously optimises both client and server to align to the sweet spot for real media applications. But beyond the individual it is just as important to consider the overall capabilities of the storage layer to support many users collaborating together across a range of applications that put different demands on the storage throughout the production lifecycle. It is this focus on performance of the applications using the storage that is important: can multiple users edit multiple streams without latency, jitter or dropped frames? The answer with EditShare EFS is, they can.
How EditShare helped the public television content creator to improve its workflow and save money and time
Fast access to content on the Alibaba cloud
Boston, MA – June 9, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, powered the video workflows for the finals of the 2021-22 China Men’s Basketball Professional League (CBA). Working with the international sports department of leading cloud provider Alibaba, EditShare used its FLOW media management tools to allow media companies to upload, download, edit and handle the delivery of the game.
EditShare’s open architecture allowed for customization of the FLOW web user interfaces for CBA, providing each registered user with tailored functionality. The crew on site uploaded all the video material to the cloud, where CBA officials, sponsors, rights-holding media organizations and other registered users could search and download content. Comprehensive security restrictions were applied to ensure no unauthorized person could access the videos.
The purpose of the cloud-based distribution platform was to ensure content was available to all entitled users as quickly as possible. To help this, EditShare tailored the web-based user interfaces for all classes of user, in the Chinese language, to make content searches, access and downloads as simple and intuitive as possible.
“The project was overseen by EditShare’s regional partner ThinkTone Tech in Beijing. “The CBA Finals are a prestigious sporting event,” said Pavel Li, Product Director, ThinkTone Tech. “Fans all over the country and further afield were excited to see their favorite teams in action. We were delighted to help our customer exceed audience expectations thanks to the advanced technology provided by EditShare and Alibaba.”
Said Bacho, chief revenue officer at EditShare, added “Live sport does not have time to wait for video distribution systems to catch up – fans want to see the live action and all the replays immediately. FLOW from EditShare provides access to thousands of assets from wherever you are, especially with cloud access like this project with Alibaba. FLOW also supports all the popular editing platforms, so each user can decide for themselves how they want to work with the content, and what is most appropriate for them.”
The last game in the 2021-22 CBA Finals, when Liaoning beat Guangsha 100:82, was held on 26 April in Nanchang, at the end of almost four weeks of intensive competition, with coverage depending on FLOW from EditShare.
For more information on EditShare solutions, please click here to get in touch.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
©2022 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Caroline Shawley
MKM Marketing Communications
caroline@mkm-marcomms.com
+44 (0) 7730 145 759
By Stephen Tallamy, CTO, EditShare
New facilities boost remote and collaborative production and post for booming Latin American market
Boston, MA – May 31, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, today announced that it is providing powerful media storage and workflow facilities to Administración Nacional de Telecomunicaciones (Antel), the national telecoms business in Uruguay. The service provides a strong and reliable remote and collaborative post environment for users like leading audiovisual production hub REDUCTO, using Antel’s extensive high-speed internet connectivity.
Housed in Antel’s Tier III data center is the EditShare storage system, built on EFS 450 and EFS SSD solid state storage appliances. Total capacity at present is 300 TB, and the connection between the Antel data center and REDUCTO runs across two redundant, geographically diverse 10 gigabit fibers.
The storage is complemented by EditShare FLOW automation and media management to track content, maintain secure redundancy and enable creative users at REDUCTO to track projects. FLOW also allows individual users to work with their preference in edit workstations and other creative tools, with no impact on workflows or storage and archiving.
REDUCTO is an audiovisual production hub with an international reputation. In its Montevideo headquarters, across the city from the Antel data center, it has two production studios and it is the home of 2 post-production facilities, Colour and Boat. The partnership with Antel provides scalable and flexible access to the best editing and colour grading tools, giving it a powerful offering and advantage.
“Latin America is a booming region for video production, and we can provide the connectivity to allow producers to work with the high-quality facilities at REDUCTO from any part of the continent,” said Gustavo Andrés Arbiza Mattos, Telecommunications Engineer at Antel. “EditShare and its innovative storage and workflow architectures enabled us to create a compelling business case for hosting video services. The ability to support very high bandwidth services like uncompressed digital cinematography and Ultra HD, and good scalability both on premise and in the cloud, means that we can respond in an agile way to the growth of the market.”
Thanks to the high-speed connectivity from Antel, REDUCTO is now able to serve the broadcast and media market across the whole of Latin America from its central location. The latest additions to the EditShare environment support resolutions up to 8k, meaning it can deliver services for the movie and events industry as well as broadcast.
Producers can be granted access to the shared storage to view progress without the need to travel to Uruguay. EditShare FLOW provides the security functionality for protected tenancies, allowing REDUCTO to host productions for multiple clients simultaneously and in time, for Antel to offer the same hosting and connectivity service to other media clients.
Mateo Musitelli, Project Manager RC&C at REDUCTO added “Prestige productions demand secure and flexible facilities. EditShare gives us native tools for remote production, fast and intuitive workflows, and the knowledge that the content entrusted to us is always secure and always available. It is a key element in our continuing expansion plans as a leader in the media industry across the region.”
For more information on EditShare solutions, please click here to get in touch.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
©2022 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Caroline Shawley
MKM Marketing Communications
caroline@mkm-marcomms.com
+44 (0) 7730 145 759
By Stephen Tallamy, CTO, EditShare
Flexible, cloud-enabled workflows facilitate remote working and transform creative story telling
Boston, MA – May 25, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is using its presence at Broadcast Asia (1 – 3 June, Singapore Expo, stand 5F3-01) to highlight its latest enhancements for production and post production. Headlining the stand will be the new suite of FLEX software solutions for cloud and hybrid workflows.
FLEX reflects the powerful business trends in post today, including the migration to a “work anywhere” environment, with ready access to content wherever the creative staff need to be. In adopting cloud broadcast media storage and processing, it also meets the move towards an OpEx financial model, with the cloud hosting and storage fees flexing to reflect the level of business.
“The Asia Pacific region is an important territory to EditShare and we can’t wait to attend the show in person and meet with our local customers and partners face-to-face once again,” comments Said Bacho, Chief Revenue Officer at EditShare. “We’re especially looking forward to demonstrating how FLEX can greatly simplify how teams may choose to work and the benefits that this can bring.”
Broadcast Asia will provide an opportunity for visitors to see the latest developments following their launch at NAB 2022. These are all aimed at simplifying the creative experience while providing even greater content security and availability.
A great example of workflow streamlining is the enhanced project synchronization with NLEs, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. This allows complex projects to be readily moved between EditShare FLOW media management and the NLE environment.
Also added to FLOW is the ability to support the latest RAW format updates for RED and Blackmagic Design camera systems, and impose LUTs in real time, both on full resolution material and on proxies.
FLOW can now also ingest NDI contribution feeds and immediately present them for editing, ideal for news and sports fast turnaround editing. To make the workflows as slick as possible, EditShare has been collaborating with MoovIT on its Helmut 4 orchestration platform, and will demonstrate how they work together to make Adobe and EditShare the perfect environment for high pressure operations.
Content security and availability is vital to professional users, and EditShare is adding new hardware and software in this area. The EFS 60NL is a new device, aimed at nearline storage, and providing 60 drive bays in 4U of rack space. Within the EditShare environment, nearline storage is ideal for content which is needed but not being immediately worked on, ready to be transferred to the online servers with virtually no delay.
Adding to the security and sharing concept, EFS Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work. Cloud Sync extends the capabilities of Multi-Site to cloud storage, providing added flexibility in access as well as security in archiving.
For more information on EditShare solutions, please click here to get in touch.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
©2022 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Caroline Shawley
MKM Marketing Communications
caroline@mkm-marcomms.com
+44 (0) 7730 145 759
