Sharjah Government Media Bureau prepares for UHD and transforms workflows with EditShare
Storage and workflow network supports multiple editing system vendors
Boston, MA, October 17, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has delivered a comprehensive post-production storage platform to the Sharjah Government Media Bureau (SMGB) in the United Arab Emirates. The new system provides unified, one-touch workflow access allowing SMGB to expand its activities and meet its goal of migrating to 4K UHD.
The new system is built on EditShare’s EFS 300 storage architecture and is fully redundant. It includes online and nearline storage, and archiving to an Ark LTO tape library, all incorporated in the same workflow engine and accessed by EditShare FLOW asset management software.
The system replaces a post-production and storage network which was tied to a single vendor. One advantage of the EditShare FLOW architecture is that it is agnostic to post-production tools: SGMB was keen to support multiple edit platforms on the network, to allow users to select the tools they are most comfortable with.
“With our previous system reaching end of life, it gave us a chance to define what we really needed from a broadcast media storage network,” said Maher Kazmouz, Manager, Media Department for His Highness Ruler of Sharjah. “Key goals were the ability to work at 4K resolution and HD, to be flexible in the file formats and creative software tools we use, and to have a single point of control from ingest to archive. EditShare showed they could meet all our requirements and provide us with capability for future expansion.”
The system was implemented by Broadcast Solutions Middle East, a systems integrator and EditShare channel partner. “Sharjah Government Media Bureau were impressed by the flexibility and reliability we could offer with EditShare technology,” said Laurent Mairet, Managing Partner at Broadcast Solutions Middle East. “They also appreciated that, along with our active local support, EditShare has a strong presence in the Emirates so they could be confident that should an issue arise, it would be solved immediately.”
Said Bacho, Chief Revenue Officer at EditShare, added “Together with Broadcast Solutions, we provided a complete turnkey system, from the hardware to the 10 gigabit ethernet switches as well as all the software and open interfaces to third-party devices. Most important, we provide an environment completely agnostic to editing software, so it is easy for SGMB to add Adobe® Premiere® Pro to their Media Composer functionality, with simple integration into FLOW. This allows editors to concentrate on creating great content without the need for time dedicated to setting projects up and finding and moving material. It is this level of intuitive workflow support that sets EditShare apart.”
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
After a few years sitting in front of a screen on seemingly endless Zoom calls, I’ve spent most of this year in airplanes, on the road, and in front of partners and clients. And after a few particularly busy weeks of travel, I finally took a moment to look back on our first in-person IBC show in three years.
Like any good trade show, this year’s IBC was exciting, eye-opening, exhausting, and a little indulgent all at the same time. We won’t talk about the lines at Schiphol trying to leave Amsterdam! After some reflection, I wanted to share a short summary of what I took away from IBC, in one word, one theme, and one feeling.
One Word: Optimism
The only thing that people on planet earth do more than consuming video is working and sleeping and people are watching more video than ever before, and that trend is creating big opportunities for our creative clients. However, if you look across the economic climate, there’s a lot of heaviness out there too. The specter of a potential recession, a rising interest rate environment, and armed conflicts around the world are creating a lot of concern, and the need for many in our industry to do more with less. Despite that turmoil, I saw example after example at IBC of technology solving problems that enable creators to bring compelling content to subscribers faster and more efficiently. I see a real opportunity for our industry to come together and partner across our environment to solve the hard problems that need solving. Business models are changing from perpetual to recurring models. The industry is moving towards the cloud. As an industry, we need more innovation, more automation, and more simplification. Maybe this is an unpopular opinion, but I’m also hoping to see a little less of vendors beating down on price and more examples of innovation that helps creators do what they’re really great at: Making more cool movies, TV, and content.
Maybe this is a stretch of the concept of optimism, but I can’t tell you how good it felt to connect with people I’ve only had a chance to meet with virtually, and how much I’m looking forward to doing more of it in 2023. More than once I found myself closing a conversation on the floor with a handshake and a “good to see you again”, only to realize (or, on a few occasions, to be politely reminded) that I had only ever met the person over Zoom. Some of these folks have been customers of EditShare for multiple years now, and we are having our first in person introductions. So many of us still have so much catching up to do.
Our week in Amsterdam reminded me how much I’m looking forward to more of those connections later this year. For those of you joining us at NAB New York, or our channel partner training programs in Watertown, Basingstoke, and Thailand, I look forward to seeing you in November!
One Theme: A more flexible approach to Cloud
Cloud has been a hot topic for our channel partners and customers for some time now. But this year’s conversation around Cloud is noticeably different when compared to a few years ago. The conversation has shifted from “should we move to the cloud” or “I’m never going to the cloud” or “I just don’t get the cloud” to “I’m in the cloud” or “I need to know you can take me to the cloud when I’m ready” or “I don’t believe in the cloud, but… convince me because I might be wrong”.
At our last in-person IBC show in 2019, I remember a lot of “in or out” cloud conversations. Our industry was conceptualizing the cloud at that time as a full commitment, “either-or” proposition. You either kept everything local, or you moved it all into the cloud. There was no middle ground. That’s not the case anymore. Even the language people use to talk about the cloud is changing. The stuff we labeled “cloud” before is now much more likely to be referred to as “hybrid workflows.”
That’s a small shift, but almost everyone on our team noticed it. As we debriefed the show and discussed the changing perspectives on the cloud, the word that kept coming up was “flexibility.” Creative teams have different appetites, different needs, and are starting from different places as they consider how to equip their people. Some of our best conversations at IBC centered on how creators can make the “right first move to the cloud”, and helping our customers diagnose where they are and what they’re ready for in their cloud journey. My biggest takeaway? There’s no one right answer. Teams can and should take a flexible approach. But flexible approaches can also be daunting – there are so many options to consider. Having a framework to lean on sure seems to help. We have some good thinking to share here. Our CTO, Stephen Tallamy, will also be sharing some of his evolving point of view on a more flexible journey to the cloud in an upcoming IBC recap, and I encourage you to keep an eye out for that in a few weeks.
One Feeling: Pride
I walked out of IBC feeling proud. Proud of what our product can do, proud of what we’ve accomplished this year, but most of all, proud of the people on our team.
I won’t lie. I like to win. After being awarded a technical Emmy this spring, EditShare took home a Best of Show award for our Universal Projects approach at IBC. The team was elated. Being recognized for innovating in a room full of innovators is the kind of recognition you hope for in this industry. It’s validation for all the work we’ve done to translate what we hear from our customers into how our products work and what we choose to build next. It felt great.
But like I said, our win isn’t what I’m most proud of. What makes me most proud is simply how our team showed up. Every company out there talks about culture. But anybody who visited the EditShare booth got to experience ours and feel just how special our team is. They got to see firsthand how EditShare’s core values make this not only a great place to work, but also how they inform our product decisions and corporate strategy, and how they help us simplify storytelling for hundreds of clients around the world. We dig deep. We are all around athletes. We have deep customer empathy. We are humble. We win together. We’re EditShare. We are excited and optimistic about today and the future.
We’re looking forward to seeing many of you as we continue the [tradeshow tour] in Q4 and into 2023. In the meantime, don’t hesitate to drop us a line if there’s anything we can do – or if you’d like to hear more of what’s standing out for us so far this year.
Hope to see you soon.
Storage and asset management for broadcast and post facilities
Boston, MA – July 26, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is exhibiting alongside its local partner CIS Group at SET Expo 2022 (22 – 25 August, Expo Center Norte São Paulo, stand 81). The company will present a demonstration of integrated post production workflows supporting multiple edit software systems.
EditShare’s robust and reliable tools used by content creators around the world include its EFS networked shared storage and FLOW workflow and media asset management system, that easily integrate with leading editorial tools such as Adobe® Premiere® Pro and DaVinci Resolve. Through a partnership with AWS, EditShare also offers a seamless route to cloud and hybrid architectures for scalable, remote operation and storage protection applications.
On the EditShare demonstration area at SET Expo will be an EFS300 storage node running the FLOW workflow software. FLOW’s practical tools allow users, locally and remote, not only to access their content on the shared storage, but to edit using any of the popular edit platforms. FLOW even synchronizes between the platforms, allowing users to move between edit users. The workflow also provides browse resolution proxies, allowing remote editing even over modest internet connections.
“FLOW is a proven, simple and flexible set of workflow tools,” said Cristiano Barbieri, EditShare regional sales director LATAM. “Users can catalog, browse, collaborate, edit, archive and manage all assets from a single layer user interface. It is the perfect partner for the high performance EFS storage appliances.”
Visit EditShare on the CIS Group stand 81 at SET Expo 2022. For more information on EditShare solutions, please click here to get in touch.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Automated workflows, quality control and archiving at the center of its Amsterdam show
Boston, MA – July 26, 2022 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will use IBC2022 (Amsterdam RAI, 9-12 September, stand 7.A35) to showcase how its latest technologies boost quality and efficiency for production and post production. Demonstrations will show how remote working and the cloud can interwork to give creative artists seamless and secure access to the tools they rely on.
Central to this is the ability to use EditShare post-production storage spaces and FLOW workflow tools to synchronize projects across the popular NLE platforms, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. The latest release of core FLOW media asset management system allows complex projects to be moved as needed between EditShare media management and whichever edit environment the creative team needs to use.
Having its first showing in Amsterdam will be the latest suite of EditShareFLEX software solutions for out-of-the-box cloud and hybrid workflows. FLEX reflects the powerful business trends in post today, including the migration to a “work anywhere” environment, with ready access to content wherever the creative staff need to be. In adopting video cloud storage and processing, it also meets the move towards an OpEx financial model, with the cloud hosting and storage fees flexing to reflect the level of business.
“The post industry is changing, in part reflecting the changes enforced by the pandemic, and in part because creative talent is looking to shift the work/life balance,” comments Said Bacho, Chief Revenue Officer at EditShare. “What we now present is an eco-system where editors and other post artists can choose their preferred tools, and work where they like, when they like, without it in any way compromising their creativity or limiting the quality, even as we move to 4k and higher resolutions, and to HDR.”
EditShare’s EFS Multi-Site will also be on the booth for the first time this IBC. Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work. FLEX Cloud Sync extends the capabilities of Multi-Site to cloud storage, providing added flexibility in access as well as security in archiving.
For news and sports fast turnaround editing, FLOW supports direct ingest of NDI contribution feeds for immediate editing. Working in conjunction with the Helmut orchestration platform from MoovIT, IBC will see demonstrations of practical high-pressure editing operations linking EditShare storage with Adobe software.
Content security and availability is vital to professional users, and EditShare has added new hardware and software in this area. The new EFS 60NL nearline storage provides 60 drive bays and nearly 1PB of storage in just 4U of rack space. This offers secure storage for large amounts of content which is needed but not immediately worked on, ready to be transferred to the online servers with virtually no delay. The 60NL is also the first hardware platform to utilize the new EFS capability for erasure coding-based storage goals, eliminating the need for hardware based RAID.
Rolling updates to EditShare’s FLOW software platform ensure that the latest raw formats from popular camera systems like RED and Blackmagic Design are accepted, with LUTs imposed in real time, both on full resolution material and on proxies, boosting remote working using intelligent proxy management.
“IBC has always been very important to EditShare, a real opportunity to exchange ideas with our users and partners from around the world,” Bacho added. “The whole team is excited to be returning to Amsterdam, seeing our users and partners face-to-face, and discussing the creative and operational challenges they encounter and how EditShare can provide proven solutions today and into the future.”
See EditShare on stand 7.A35 at IBC2022. For more information on EditShare solutions, please click here to get in touch.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Boston, MA – June 9, 2022 –EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, powered the video workflows for the finals of the 2021-22 China Men’s Basketball Professional League (CBA). Working with the international sports department of leading cloud provider Alibaba, EditShare used its FLOW media management tools to allow media companies to upload, download, edit and handle the delivery of the game.
EditShare’s open architecture allowed for customization of the FLOW web user interfaces for CBA, providing each registered user with tailored functionality. The crew on site uploaded all the video material to the cloud, where CBA officials, sponsors, rights-holding media organizations and other registered users could search and download content. Comprehensive security restrictions were applied to ensure no unauthorized person could access the videos.
The purpose of the cloud-based distribution platform was to ensure content was available to all entitled users as quickly as possible. To help this, EditShare tailored the web-based user interfaces for all classes of user, in the Chinese language, to make content searches, access and downloads as simple and intuitive as possible.
“The project was overseen by EditShare’s regional partner ThinkTone Tech in Beijing. “The CBA Finals are a prestigious sporting event,” said Pavel Li, Product Director, ThinkTone Tech. “Fans all over the country and further afield were excited to see their favorite teams in action. We were delighted to help our customer exceed audience expectations thanks to the advanced technology provided by EditShare and Alibaba.”
Said Bacho, chief revenue officer at EditShare, added “Live sport does not have time to wait for video distribution systems to catch up – fans want to see the live action and all the replays immediately. FLOW from EditShare provides access to thousands of assets from wherever you are, especially with cloud access like this project with Alibaba. FLOW also supports all the popular editing platforms, so each user can decide for themselves how they want to work with the content, and what is most appropriate for them.”
The last game in the 2021-22 CBA Finals, when Liaoning beat Guangsha 100:82, was held on 26 April in Nanchang, at the end of almost four weeks of intensive competition, with coverage depending on FLOW from EditShare.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
New facilities boost remote and collaborative production and post for booming Latin American market
Boston, MA – May 31, 2022 –EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, today announced that it is providing powerful media storage and workflow facilities to Administración Nacional de Telecomunicaciones (Antel), the national telecoms business in Uruguay. The service provides a strong and reliable remote and collaborative post environment for users like leading audiovisual production hub REDUCTO, using Antel’s extensive high-speed internet connectivity.
Housed in Antel’s Tier III data center is the EditShare storage system, built on EFS 450 and EFS SSD solid state storage appliances. Total capacity at present is 300 TB, and the connection between the Antel data center and REDUCTO runs across two redundant, geographically diverse 10 gigabit fibers.
The storage is complemented by EditShare FLOW automation and media management to track content, maintain secure redundancy and enable creative users at REDUCTO to track projects. FLOW also allows individual users to work with their preference in edit workstations and other creative tools, with no impact on workflows or storage and archiving.
REDUCTO is an audiovisual production hub with an international reputation. In its Montevideo headquarters, across the city from the Antel data center, it has two production studios and it is the home of 2 post-production facilities, Colour and Boat. The partnership with Antel provides scalable and flexible access to the best editing and colour grading tools, giving it a powerful offering and advantage.
“Latin America is a booming region for video production, and we can provide the connectivity to allow producers to work with the high-quality facilities at REDUCTO from any part of the continent,” said Gustavo Andrés Arbiza Mattos, Telecommunications Engineer at Antel. “EditShare and its innovative storage and workflow architectures enabled us to create a compelling business case for hosting video services. The ability to support very high bandwidth services like uncompressed digital cinematography and Ultra HD, and good scalability both on premise and in the cloud, means that we can respond in an agile way to the growth of the market.”
Thanks to the high-speed connectivity from Antel, REDUCTO is now able to serve the broadcast and media market across the whole of Latin America from its central location. The latest additions to the EditShare environment support resolutions up to 8k, meaning it can deliver services for the movie and events industry as well as broadcast.
Producers can be granted access to the shared storage to view progress without the need to travel to Uruguay. EditShare FLOW provides the security functionality for protected tenancies, allowing REDUCTO to host productions for multiple clients simultaneously and in time, for Antel to offer the same hosting and connectivity service to other media clients.
Mateo Musitelli, Project Manager RC&C at REDUCTO added “Prestige productions demand secure and flexible facilities. EditShare gives us native tools for remote production, fast and intuitive workflows, and the knowledge that the content entrusted to us is always secure and always available. It is a key element in our continuing expansion plans as a leader in the media industry across the region.”
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Flexible, cloud-enabled workflows facilitate remote working and transform creative story telling
Boston, MA – May 25, 2022 –EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is using its presence at Broadcast Asia (1 – 3 June, Singapore Expo, stand 5F3-01) to highlight its latest enhancements for production and post production. Headlining the stand will be the new suite of FLEX software solutions for cloud and hybrid workflows.
FLEX reflects the powerful business trends in post today, including the migration to a “work anywhere” environment, with ready access to content wherever the creative staff need to be. In adopting cloud broadcast media storage and processing, it also meets the move towards an OpEx financial model, with the cloud hosting and storage fees flexing to reflect the level of business.
“The Asia Pacific region is an important territory to EditShare and we can’t wait to attend the show in person and meet with our local customers and partners face-to-face once again,” comments Said Bacho, Chief Revenue Officer at EditShare. “We’re especially looking forward to demonstrating how FLEX can greatly simplify how teams may choose to work and the benefits that this can bring.”
Broadcast Asia will provide an opportunity for visitors to see the latest developments following their launch at NAB 2022. These are all aimed at simplifying the creative experience while providing even greater content security and availability.
A great example of workflow streamlining is the enhanced project synchronization with NLEs, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. This allows complex projects to be readily moved between EditShare FLOW media management and the NLE environment.
Also added to FLOW is the ability to support the latest RAW format updates for RED and Blackmagic Design camera systems, and impose LUTs in real time, both on full resolution material and on proxies.
FLOW can now also ingest NDI contribution feeds and immediately present them for editing, ideal for news and sports fast turnaround editing. To make the workflows as slick as possible, EditShare has been collaborating with MoovIT on its Helmut 4 orchestration platform, and will demonstrate how they work together to make Adobe and EditShare the perfect environment for high pressure operations.
Content security and availability is vital to professional users, and EditShare is adding new hardware and software in this area. The EFS 60NL is a new device, aimed at nearline storage, and providing 60 drive bays in 4U of rack space. Within the EditShare environment, nearline storage is ideal for content which is needed but not being immediately worked on, ready to be transferred to the online servers with virtually no delay.
Adding to the security and sharing concept, EFS Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work. Cloud Sync extends the capabilities of Multi-Site to cloud storage, providing added flexibility in access as well as security in archiving.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
New installations in Saudi Arabia, UAE, Egypt and Turkey increase the presence of EditShare open solutions in the region
Boston, MA – May 18, 2022 –EditShare®, the leading supplier of creative and collaborative media workflows for storytellers, continues to deliver powerful solutions for major projects in the Middle East. The company is proud to have been involved in an installation at Expo 2020 Dubai, which won the prestigious “Innovative Project of the Year” trophy at the 2021 Broadcast Pro awards, and has also delivered solutions to customers in Saudi Arabia and Sharjah.
EditShare has provided its broadcast media storage and workflow tools to one of the largest smart cities in Saudi Arabia. And in Sharjah, the Government Media Bureau has also invested to support its production of a broad range of video content and delivery over multiple platforms.
Each system sees EditShare FLOW media management and EFS storage solutions providing streamlined editorial workflows. With its completely open approach, the EditShare video content management system allows each user to support a mix of Adobe® Premiere® Pro, Avid Media Composer, DaVinci Resolve and other professional post production tools seamlessly within tailored workflows.
EditShare worked in conjunction with its local distributors including, among others United Broadcast & Media Solutions (UBMS) to design, install and support these two applications and their customers.
Rayan Nasser, Sales Director at UBMS said, “Our customer, the largest smart city in Saudi Arabia, has some of the most advanced media operations in the Middle East, attracting and hosting world-class content creators and distributors. “EditShare’s ability to integrate key editorial tools removes the bottlenecks of proprietary systems, enabling us to offer clients the full range of post-production services using their preferred creative tools, while giving them the reassurance of outstanding support from us as an EditShare partner.”
Said Bacho, EditShare’s Chief Revenue Officer, comments, “With a Dubai-based regional team in place, EditShare has established itself as a trusted vendor in the Middle East whose innovations have provided customers with a wide range of possibilities for integration with the editorial tools and production systems they want to use.
“Media companies demand multi-vendor workflows that can be tailored to their specific production needs,” adds Bacho. “What is so attractive to our users is that we absorb the complex technical demands, eliminating bottlenecks and ensuring that the creative teams enjoy a seamless, intuitive experience – leaving them free to concentrate on making great content.”
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Flexible, cloud-enabled workflows, project synchronization with NLEs, LUT and RAW support, live capture and more
Boston, MA – May 10, 2022 –EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its strong commitment to the Middle East region at CABSAT 2022 (17 – 19 May, Dubai World Trade Centre, stand C6-31), introducing its new FLEX cloud solutions. This suite of powerful media asset management and storage software solutions provides a straightforward way for businesses, large and small, to take full advantage of cloud services and workflows.
FLEX reflects the powerful business trends in post today, including the migration to a “work anywhere” environment, with ready access to content wherever the creative staff need to be. In adopting cloud storage and processing, it also meets the move towards an OpEx financial model, with the cloud hosting and storage fees flexing to reflect the level of business.
Michele Dwayk and Amjad Baidas, the latest recruits to EditShare’s team in the region, will be on the booth to showcase the new technology enhancements.
“The Middle East is a very strategic territory to EditShare, and we continue to work with many of the big players in the region,” comments Said Bacho, Chief Revenue Officer at EditShare. “We know how important strong relationships are in this community, which is why we have carefully recruited very well-known and respected talent like Michele and Amjad to work with our customers and channel partners here.”In its simplest form, FLEX Cloud Edit provides media asset management, high performance software-defined storage, and virtual workstations in the AWS cloud.
CABSAT will be the perfect opportunity to see the latest developments following their launch at NAB 2022. These are all aimed at simplifying the creative experience while providing even greater content security and availability.
A great example of workflow streamlining is the enhanced project synchronization with NLEs, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. This allows complex projects to be readily moved between EditShare FLOW media management and the NLE environment.
Also added to FLOW is the ability to support the latest RAW format updates for RED and Blackmagic Design camera systems, and impose LUTs in real time, both on full resolution material and on proxies.
FLOW can now also ingest NDI contribution feeds and immediately present them for editing, ideal for news and sports fast turnaround editing. To make the workflows as slick as possible, EditShare has been collaborating with MoovIT on its Helmut 4 orchestration platform, and will demonstrate how they work together to make Adobe and EditShare the perfect environment for high pressure operations.
Content security and availability is vital to professional users, and EditShare is adding new hardware and software in this area. The EFS 60NL is a new device, aimed at nearline storage, and providing 60 drive bays in 4U of rack space. Within the EditShare environment, nearline storage is ideal for content which is needed but not being immediately worked on, ready to be transferred to the online servers with virtually no delay.
Adding to the security and sharing concept, EFS Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work. Cloud Sync extends the capabilities of Multi-Site to cloud storage, providing added flexibility in access as well as security in archiving.
“This year’s participation at CABSAT marks a first for EditShare by exhibiting at our own booth with a regional team on board,” added Bacho. “It will be great to show our users and channel partners in the Middle East all the exciting new innovations we have been working on, and discuss how we can transform story-telling.”
To book a meeting or demo at CABSAT, please click here.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Newly redefined cloud and hybrid storage; rich edit support
Boston, MA – May 03, 2022 –EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is using its presence at the Media Production & Technology Show (MPTS, 11 – 12 May, Olympia, London, stand L726) to highlight its latest enhancements for production and post production. Headlining the stand will be the new suite of FLEX software solutions for cloud and hybrid workflows.
FLEX meets today’s expectations in post, including the freedom to work with any edit software, and to do so from any location. It provides a simple, ready to implement and very cost-effective route for edit in the cloud, remote collaborative working, and secure cloud archiving.
EditShare is committed to the idea that post production creatives should use the tools that best suit them and their work and FLEX reflects this by offering turnkey bundles that allow customers to get started quickly, with a known configuration and pricing profile.
In its simplest form, FLEX Cloud Edit provides media asset management, high performance software-defined post production storage, and virtual workstations in the AWS cloud.
The FLEX Cloud Edit+ bundle adds accelerated file transfer capabilities and comprehensive workstation management.
FLEX Cloud Sync provides a simple route to back up media libraries and FLOW databases to AWS S3, where it can be retrieved when required, making it easy to retire LTO tape libraries and gain huge resilience and availability.
MPTS will be the first opportunity to see other significant developments following their launch at NAB 2022. These are all aimed at simplifying the creative experience while providing even greater content security and availability.
A highlight for editorial workflows is enhanced project synchronization with NLEs, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. The next release of EditShare’s core FLOW workflow management software will include the first implementation of this integration, allowing complex projects to be readily moved between EditShare media management and the NLE environment.
Also added to FLOW is the ability to support the latest RAW format updates for RED and Blackmagic Design camera systems, and impose LUTs in real time, both on full resolution material and on proxies.
For news and sports fast turnaround editing, FLOW can now ingest NDI contribution feeds and immediately present them for editing; making the workflows as slick as possible.
Adding to the security and sharing concept, EFS Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work.
EditShare will also be available to discuss the new EFS 60NL, aimed at nearline storage and providing 60 drive bays in 4U of rack space. Within the EditShare environment, nearline storage is ideal for content which is needed but not being immediately worked on, ready to be transferred to the online servers with virtually no delay.
“Our focus is on simplifying the day-to-day experience for our customers,” said Stephen Tallamy, CTO, EditShare. “Whether it is deep integration into NLE software to help editors focus their creativity, or helping post houses manage costs and security as they migrate to the cloud, simplicity and power is what sets us apart.
“The UK is, of course, a global powerhouse in broadcast and post-production, so we are excited to have a presence at the London show,” added Tallamy. “We are looking forward to showing our latest developments for the first time on this side of the Atlantic, and sharing our knowledge with the local media tech community.”
To book a meeting or demo at MPTS, please click here.
About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
