EditShare Unveils Groundbreaking Storage and Workflow Upgrades, Marking Two Decades of Innovation at the 2024 NAB Show
Expanded lineup includes new EFS NVMe finishing nodes, revolutionary private cloud technology and powerful enhancements to FLOW asset management, MediaSilo and Screeners.com
Boston, MA, February 29, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows, is celebrating 20 years of outstanding innovation at the 2024 NAB Show (booth SL8087, Las Vegas Convention Center, 14 – 17 April). It will mark the milestone by unveiling powerful new tools for producers and post facilities, new software and hardware, and the initial integration between FLOW and MediaSilo.
EditShare has always pushed the boundaries of media engineered storage solutions and will be demonstrating for the first time the new EFS NVMe, which enables creatives to work in demanding media formats such as DPX, OpenEXR, 4K/8K and beyond – all powered by the media aware industry standard file system, EFS. EFS NVMe provides unprecedented throughput, three times greater than the aggregate bandwidth of previous SSD generation servers, making it ideal for users working with VFX and other high bandwidth, high throughput environments.
EditShare completed its merger with Shift Media in September 2023, and at NAB 2024 the company is already unveiling major steps in integration and enhancements. Users of FLOW, the asset and workflow management platform integrated into EditShare’s storage systems, will be able to directly access all of the tools in the MediaSilo video collaboration platform to distribute viewing copies and collate annotations, speeding still further the processes of collaboration and content sign-off.
Within MediaSilo, collaborative creative editorial review improvements will include side-by-side version comparisons, user mentioning and range-based commenting. These advances further the effectiveness of MediaSilo as a review tool during the production and post timeline. To protect content, MediaSilo incorporates visible and forensic watermarking, which dynamically inserts viewer information into the file and is completely customizable including text and images. EditShare also recently released image and document watermarking support in MediaSilo, further bolstering its security capabilities for assets such as scripts, casting shots, and sensitive marketing materials.
Screeners.com, the preferred press screener solution of publicists and content security teams, will see a fresh look unveiled for the reviewer user interface. Publicists will have more branding customization options including in-video logo watermarks, specific color palettes on network pages, and broader options for key art. Reviewers will see an enhanced OTT-style experience with improved content recommendations, watchlists, and expiration notifications.
“From the day, 20 years ago, that EditShare was formed, there has been a tight focus on freeing content creators to exercise their craft, minimizing the need to interact with the technology,” said Tara Montford, Co-Founder and EVP Sales at EditShare. “Thanks to the close relationship we have with our clients, we are able to understand their needs and rapidly develop solutions to meet them.
“I am particularly proud of the way we have integrated the former Shift Media technology into our overall platform and program,” he added. “To be able to unveil really complex interworking just a few months after the merger is impressive. But what is really important is that it makes both EditShare FLOW and MediaSilo even more effective and valuable for our clients.”
Also on display at NAB 2024 will be FLEX Sync, which builds on EditShare FLEX’s cloud storage management layer. FLEX Sync provides powerful tools to sync with services such as Amazon S3, Wasabi and Backblaze. By making it easy to establish sync destinations and pick storage tiers, users will have complete confidence in their backups to the cloud. FLEX Sync also paves the way to use the cloud for specialist processor-intensive tasks like AI, fully integrated into the workflow.
Now available with all new EFS systems, EditShare Connect features new swift link technology, a revolutionary productivity tool turning your on-premise storage into your own private cloud for remote editing workflows. Reliably connect from any location using automatic latency detection and use your favorite NLE software on any OS to work on your media remotely and securely.
Finally, NAB Show will see the launch of expanded EditShare One functionality. EditShare One enhances the experience of FLOW users by providing a single user interface for collaborating across the FLOW feature set. Organize, thelatest EditShare Onemodule, ensures users can easily identify assets, whether they are stored in the cloud, on-premise or in a hybrid network. It means a producer or edit assistant can preview and log assets, view and edit metadata, and prepare content for work from any connected desktop, releasing edit suites for creative work. Organizejoins the Produce module as part of EditShare One’s transformational approach to asset management, organization and collaboration during video production and post-production.
Celebrate the 20th anniversary with EditShare on booth SL8087, book time with us at the show by clicking here.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Towards the end of the show, a few folks asked me to sum up how it felt to see our team in action so soon after joining the company. The word I chose was “inspired.” I’ve come to appreciate the rich legacy of empowering storytellers that EditShare upholds, and seeing first-hand our team, products, and plan-of-attack coming together at such an important event, it’s hard not to feel wildly optimistic about what the future holds.
Where AI Is Headed
IBC 2023 also brought with it more and more conversation around the most compelling trend in our space today: the emergence of AI. In particular, we noticed an explosion of smaller AI-enabled companies aiming to streamline critical workflows within the content creation processes, from video editing to transcription and beyond. However, there’s a common challenge – harmonizing those workflows within one intuitive interface. I’m proud to say this is an area where EditShare is positioned to shine with the introduction of our new solution, EditShare One, which we unveiled at IBC 2023.
EditShare One, Transcription View
It’s been fun to hear the early feedback from customers and partners who have had a chance to see what EditShare One can do. We heard from more than a few people how useful the AI-integrated Transcription View will be to their producers – and the seamless integration we’ve built through FLOW into Premier Pro and Resolve also stood out at the show.
At EditShare, we’ve already made waves in post-production with innovations like Universal Projects, which lets teams work with whichever editing software they prefer. We’re pushing that idea of openness even further with EditShare One. My commitment to our customers is to keep building products that meet them where they are, and helping them balance the tension that comes with creating exceptional content within tight, demanding timelines. EditShare One is a natural next step in delivering on that promise, and we can’t wait to get it into the hands of more of our customers.
A Powerful Combination
As I look at our combined portfolio of products, I’m especially thrilled about the integration of the MediaSilo product into the EditShare ecosystem. We built MediaSilo to bridge the gap between creatives and non-creatives. It provides a platform where content can be effortlessly shared, organized, reviewed, and approved, unsticking collaboration between teams, with the security features such as watermarking and DRM to provide confidence that when media is shared, it is only being shared to the right eyes and ears.
This merger not only bolsters our commitment to providing comprehensive solutions but also opens up new horizons for creative professionals and organizations seeking to streamline their media workflows. It’s an exciting chapter in EditShare’s journey, and one I’m so excited to help shape in my first few months as CEO.
Thanks to everyone who stopped by to see us at IBC, and looking forward to meeting many more of you before we close out 2023.
Ramu Potarazu
Scalable storage and content management on premises, at remote locations and in the cloud
Boston, MA – May 26, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will show visitors to BroadcastAsia 2023 how its storage and workflow systems and solutions fit seamlessly into modern, practical workflows, growing as the user’s needs increase.
Central to the success of EditShare’s solutions is that it matches its powerful and resilient storage systems with software that provides all the production asset management and workflow controls needed by any media enterprise. The solutions can be implemented centrally, they can embrace remote locations, and they can use standardized cloud storage and processing, to meet the specific needs of each project. Users can start with a single storage appliance and grow seamlessly and without downtime to networks of many petabytes.
Putting creativity and productivity at the heart of the operation, EditShare provides direct support for all popular professional editing platforms, including Adobe, Avid and BlackMagic. EditShare FLOW software ensures material is formatted and packaged to appear as bins in the appropriate workstations, wherever they are, so the editor wastes no time in set-up and preparation. Where needed proxies are automatically generated, and Swift Sync provides file acceleration to move required material.
Content storage can be spread across multiple locations and the cloud, to suit the operational needs of the user. FLOW maps all the content in every location and ensures it is ready, whenever and wherever it is needed. That includes cloud editing, with the preferred software tool running in the EditShare environment in AWS.
“While technology is moving forward very rapidly, we know that our customers want to focus on producing great content to tight timescales,” said Sunil Mudholkar, VP Product Management at EditShare. “What we will be showing at BroadcastAsia demonstrates that we provide strong underlying automation and intelligence, allowing creatives to focus on the results. We look forward to meeting many of our users from the APAC region and showing them how we continue to develop the most productive and practical infrastructures, whatever the size of the business and however they want to work.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at BroadcastAsia 2023, on stand 6J2-08.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Augments presence with customers & partners in the region and sponsors inaugural Manufacturer Awards
Boston, MA – May 04, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its latest productivity and creativity developments at CABSAT 2023 (stand S1-E20, Dubai World Trade Centre, 16 – 18 May). This will be the company’s largest presence at CABSAT to date. Underlining its commitment to the event and to the MENA region, EditShare is also supporting BroadcastProME’s inaugural Manufacturer Awards at the show as a silver sponsor.
The demonstrations will show what can be achieved with EditShare’s market leading EFS storage devices, available both as on premises servers and as cloud technology. The creativity and workflows are provided by FLOW, the software layer which provides asset management and system control.
The strong movement in production and post at the moment is towards decentralization: remote production; multi-site post; and hybrid on premises and cloud storage. The latest developments from EditShare reflect these changes, including FLEX for fast cloud implementations and Multisite, which provides the intelligence to ensure that media is available where it is needed, moving content from location to location, or from the center to a remote worker, to minimize downtime.
Also boosting productivity is direct support for all the popular professional edit packages: Adobe, Avid, BlackMagic and others. Material relevant to each project will appear as bins in the right workstations, wherever they are, eliminating set-up time and waiting for content transfers. Swift Sync from EditShare provides file acceleration to move material as quickly as possible, over any path.
“The Middle East is a really important, and very successful, region for EditShare, thanks in no small part to our dedicated Channel Partners” commented Said Bacho, CRO at EditShare. “We always ensure that we have a strong demonstration of our latest capabilities at CABSAT, and the conversations we have with the media community in the region are very important to us, guiding future developments.
“As the leading storage and asset management specialists, we know how important it is for the industry to maintain strong innovation in creative tools and the rest of the content chain,” he continued. “When CABSAT and Broadcast Pro ME magazine set up a Manufacturer Award program, we wanted to give it our full support, which is why we are the silver sponsor. I look forward to seeing the innovations which the awards will spotlight.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at CABSAT 2023, on stand S1-E20.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Continuing developments driven by user experiences
Boston, MA – April 25, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is bringing its latest productivity and creativity developments to the Media Production & Technology Show (stand D40, Olympia London, 10 – 11 May). All the new functionality is designed with user experiences in mind for even greater creative freedom and simpler workflows.
EditShare provides both powerful content storage devices and the management layer to control workflows and track assets. This allows media to be stored on premises, at multiple locations and in the cloud, ensuring that users can work the way that is most convenient for them.
FLOW is the asset and workflow management software, supplemented with FLEX for fast cloud implementations. New at MPTS this year is Swift Sync, which gives users a way to share media across different EFS storage systems, with FLOW multi-site software automating the tasks of generating proxies and ensuring content is available where it is needed.
A major boost for productivity and creativity is the ability to support all the popular professional edit packages – Adobe, Avid, BlackMagic and others – directly. Editors will see the material relevant to their project appear as bins in the edit software, eliminating set-up time and the wait for material to transfer. Thanks to EditShare’s unique Universal Projects cross-platform tools, edit assistants can create bins and even rough cuts without even knowing which edit software will be used to finish the job.
“The great value of an event like MPTS is the chance to show just how sophisticated and supportive our architecture really is,” said Said Bacho, CRO at EditShare. “We have time to talk through a user’s real requirements, and show how our software can be used to link EditShare storage nodes and deliver the workflows, securely and productively. Ultimately, our users just want to get on with creating their work, and our continuingly evolving software automates the underlying management and transfers to achieve just that.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at MPTS 2023, on stand D40.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
There is no doubt that, with ChatGPT making waves with immediate writing capabilities and stable diffusion enabling creatives to create incredible imagery based on simple prompts, artificial intelligence is the hot topic of the moment. Making sense of it all is quite a challenge, especially for us in the media and entertainment industry.
The talk at the moment is about the “creative” capabilities of AI. But that raises a lot of ethical questions for content producers. Who is in charge of the work? Where are the boundaries between fact and AI generation? What are the intellectual property implications? When AI can create completely convincing images from a brief text description, what is truth, and when does it matter?
These ethical dilemmas can make media businesses a bit uneasy, but let’s not forget that AI can be a lifesaver in some areas. It’s like this: people are great at the fun, creative stuff, while computers excel at the dull, repetitive tasks. AI is just another example of this age-old truth.
It’s all about the metadata
Asset management is the way we find stuff in our content stores. We describe the content using metadata, and the more detailed the metadata, the easier it is to find what we are looking for. Indeed, with really good metadata – and maybe some AI help in the search – we may find content that will take our productions off in a new, unexpected and delightful direction.
At EditShare, we’re all about helping you keep track of your content. Whether you’re producing blockbuster movies or TikTok videos, our FLOW asset management software bundled with our storage systems is the way to go. One fundamental truth with all asset management platforms is the better the metadata the easier it is to find the raw material to tell your story.
The real timesaver: Intelligent software
Completing good, detailed metadata is a time-consuming business and sometimes, it is not an especially rewarding task – which can lead to human fatigue and, in turn, errors. Spending hours or even days in a darkened room manually tagging hours of video can be tough, but it is needed if you want to be sure you can later find the people, places and items you need; to sort the best takes from the OK; to find new and informative B-roll to tell the story.
But computers are good at repetitive tasks, so this is an ideal application for AI. If the software is intelligent enough, it can reliably tag objects, people, locations, and even emotions. It can process audio, transcribe the speech and lock the script to timecode, so that users can quickly jump to the part of the clip they need. Processing audio and video together helps fine tune the script tracking and understanding of emotions.
This all sounds great in theory – a real timesaver at the point of ingest, and throughout the extended life of the content. But can it be done in practice?
FLOW AI for Superhuman Vision
At EditShare the team studied the market, and saw that a start-up based in Berlin had all the right vision coupled with an incredibly powerful technology stack. The company is called Mobius, and their AI platform is called Superhuman Vision, which is pretty much what we wanted to achieve.
Facial recognition
So we have integrated it into our FLOW asset and workflow management system. We call the add-on FLOW AI. It adds yet another layer to our already highly automated environment. FLOW AI can process content for keywords in a scene, automatically tag people based on facial recognition and improve the post environment with intuitive scene and detection algorithms.
One of the operational considerations in AI is that it has to be trained to know what you know. FLOW AI is supplied with a lot of basic knowledge already in its database: as soon as you plug it in it can recognize more than 5000 objects, emotions, actions and even 10,000 famous people. And you can teach it more – you can add people to the database, for instance, and it will index them every time they appear in your archive.
Detailed image analysis
FLOW AI also includes intelligent support when searching for content. User requests can be very specific or quite vague, and the retrieval system will suggest relevant clips beyond the usual, so that stories become more interesting.
Obvious applications are systems with a high throughput of content, like newsrooms and sports broadcasters. Say a golfer hits a hole in one: you can quickly find all the other times this golfer has done it; or it has been achieved on this hole; or even disastrous triple bogeys at the same place.
It is a powerful tool for other users, too. Say you are producing a multi-part drama serial, and you need some cutaways to manage the pace of the story. By framing your request by mood, weather, time of day or people in shot, you can help the editor by offering clips that will match and flow seamlessly. For post houses versioning content for different markets, it can help by identifying the points which may need conformance editing, like nudity or swearing.
The partnership with Mobius is already proving very worthwhile. The algorithms in their software not only save time but offer more accurate, richer results, and as users get into the capabilities of FLOW AI, the benefits continue to grow. Object detection is just one string to our AI capabilities, with other integrations including speech to text and translation, but that’s something for a future blog!
It is said that AI is a powerful tool when used to support human decision-making. That is why we see FLOW AI as a great enhancement for our storytelling platform.
Want to find out more? click here to book a demo, or a chat with your local EditShare team member.
Continuing enhancements deliver a great leap forward for productivity
Boston, MA – February 2, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will use NAB2023 (booth N2100, Las Vegas Convention Center, 16 – 19 April) to unveil its latest productivity and creativity enhancements. The continuing development of EditShare core functionality is targeted at creative freedom and simpler, more resilient and secure workflows.
EditShare’s workflow solutions are driven by its market-leading EFS Storage and FLOW media management – these are combined in FLEX for fast cloud implementations. By integrating post-production storage on premises, at multiple locations and in the cloud, connectivity is at the heart of the workflow and serves multiple market verticals and applications in broadcast, production, post, education, sports, news, corporate/enterprise, and houses of worship.
Swift Sync gives users a way to share media across different EFS systems in the cloud, on prem or in between. Users can select all or some of their media spaces in any location and bring it into their workspace, whether they are in a facility, working at a remote location or using cloud editing via a desktop emulator. FLOW provides support for multiple streams of multiple codecs. In addition the latest EFS release delivers as much as a 60% increase in throughput for certain codecs/configurations from the previous hardware/software.
Editors use the tools of their choice because FLOW and FLEX integrate with software from Adobe, Avid, BlackMagic and others without having to change screens. Included in this spring release are a number of features and improvements to our FLOW Panel for use with Premiere® specifically. Collaborative teams can easily connect with each other using EditShare’s unique Universal Projects technology, providing a seamless means of exchanging projects between post production users and platforms.
EditShare’s advanced set of open APIs means it’s easy to integrate tools from partner companies and third-party vendors, whether that is capture software from Cinedeck, workflow orchestration from Helmut, cloud hosting from AWS, AI capabilities from Audimus and Mobius, NRCS systems and more, many of which will be demonstrated at the show.
To ensure that mission critical content flows – like channel playout or fast turnaround editing – are never compromised, users can now manage storage access bandwidth to guarantee quality of service for each workstation, user or group with EditShare’s new bandwidth control capabilities in EFS. The latest release also moves to streamline and simplify still further the new web user interface in FLOW, and to make FLEX Cloud Edit+ easier to deploy through intuitive user interfaces without the need for cloud specialists.
“At EditShare, our goal is always to let creative users get on with the storytelling, by making the technology transparent” said Sunil Mudholkar, VP Product at EditShare. “The more we make the infrastructure & services intuitive to use – whether it is on premises, in remote locations or in the cloud – then the greater the availability, the reliability and the productivity. That is what our users tell us they want, and that is what we are striving to deliver.”
The latest versions of all of EditShare’s proven storage solutions and workflow software can be seen at NAB2023, on booth N2100.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
New workgroup permissions, NDI Support, and third-party integrations enhance workflows for admins and video editors
Boston, MA – July 1, 2021 –EditShare®, a technology leader that delivers software to enable collaborative media workflows for storytellers, announced today a number of key enhancements to its EFS and FLOW solutions. As the intelligent media control and management layer for on-premises and cloud, EditShare solutions enable collaborative media production workflows including storyboarding, review and approval, storage management, archiving and distribution.
FLOW Key Enhancements
EditShare customers can watch the FLOW Q2 update video to learn more about the new features and capabilities. NDI and H.265 Scan Support
Support for the growing demand for NDI workflows within FLOW, which is currently in public beta, provides EditShare customers a convenient architecture for distributing video over IP.
Support for H.265 HEVC compression technology widely used in productions around the world offers EditShare customers outstanding picture quality with very low file sizes.
Group Permissions with Support for Projects, Metadata and Channels
Quickly create, delete, and edit groups permissions.
Disable and re-enable entire groups.
Easily promote and track users’ permissions.
Extend permissions on a group basis to projects, metadata templates and ingest channels.
Forced Logout from all FLOW Clients
Disconnect users from FLOW applications to free up licenses, optimizing use for production resources.
Metadata and Mapping
Support for import of .mxf/.r3d file samples for mapping configuration. Key for customers using Avid workflows, reveals internal metadata contained within supported media files, allowing quick configuration of metadata-mapping into FLOW custom fields.
Support for import and mapping of sidecar XML to non-video files, such as still images, enables facilities with large still libraries and other non-video collections to migrate seamlessly to FLOW to be ready for production.
Video Previews Available for Real-time Preview of SDI/NDI
‘Live’ monitoring, configuration, and workflow management.
Support for the preview of live ingest sources in web applications.
Integration with Mobius Vision AI – Facial Recognition
Saves FLOW users time reviewing and tagging content.
Comprehensive database includes thousands of celebrities and public figures.
Ability to augment the database with a custom collection of faces for detection.
Support for the latest Archiware Release
Optimized for large file counts in transfer.
Users can easily archive and restore assets from FLOW tools supporting accurate source path preservation and tape barcode metadata tracking.
EFS Key Enhancements
EFS Control: Advances in our new Web-Based UI with User Groups Support
View user group membership in the sidebar.
View and search media spaces to which each group has been assigned.
Add and remove groups to and from media spaces.
Support for exporting any table view (e.g., the list of spaces and users) as a CSV file.
Active Directory
Support for legacy operation of a single group for all active directory accounts.
Audit and Monitor
View summary of real-time read and write bandwidth data to manage user traffic and prioritize bandwidth for high priority tasks.
EFS Storage Optimization
Default speed for EFS background operations is 20X faster, making the system more efficient when adding a new storage node.
Ability to immediately utilize replication goals for new media spaces without rebooting.
“Our commitment to customer success drives our roadmap,” comments Sunil Mudholkar, vice president of product management, EditShare. “This release of EditShare software enhances support for large-scale installations and complex workflows where customers need greater control without losing the nimble flexibility, making EFS and FLOW even easier to use on a day-to-day basis.”
About EditShare EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
