Lowering cloud infrastructure costs up to 75%, the seamless proxy editing feature of EFSv makes cloud editing irresistibly affordable while allowing you to leverage your tools of choice and the workflows you love
Boston, MA – June 23, 2020 –EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today unveiled an EFSv innovation that transforms the economics of editing in the cloud while significantly improving the efficiencies of dynamic and remote editing workflows. Making cloud editing more accessible to more facilities, EFSv optimizes the use of both object and block storage located in the cloud to allow for savings up to 75% compared to the existing costs of cloud video storage and workstations. A solution that solves the work arounds associated with proxy editing and conforming, EFSv facilitates a true seamless proxy editing experience for all editors including Adobe, Avid, Blackmagic Design and Grass Valley. Costs savings through better cloud storage management allows facilities to keep production content and archives online and available at all times.
“The economics of cloud production have been a barrier to widespread adoption for media companies everywhere. Often it is considered as a back-up plan or short-term workaround to a specific situation or project,” states Conrad Clemson, CEO, EditShare. “While other solutions provide a bandaid for the problems, we have actually solved it. The innovative implementation of the seamless proxy editing feature of EFSv unlocks the power of the cloud as the last piece of the content supply chain.”
EditShare’s cloud innovation comes at a time where many facilities have moved from viewing the cloud as a future consideration to one that is an immediate and foundational component to support their business. Removing workflow complexities and costs barriers associated with cloud editing, EditShare serves as a trusted partner for customers to completely shift to the cloud.
“By integrating cloud-based management that simplifies workflows and reducing storage costs, EditShare prioritizes content creators in remaining true to one of their core tenants,” said IDC’s Jacob Groshek, research manager. “This development offers compelling economics and an important value-add proposition that is top of mind for many media organizations moving into the cloud. It gets to the heart of the matter and helps customers create and edit high resolution video content via proxies in the cloud, on demand, collaboratively while ensuring affordable day-to-day operations and business continuity.”
With EFSv, high-resolution original files can be stored in economical object storage, yet read through the EFSv native file system driver while small lightweight editing proxies are stored in standard block storage. Both sets of files are always available and accessible to the NLE application — streamlining color grading, effect creation and conforming. Additionally, for Adobe Premiere Pro, the new FLOW panel automates the clip import process to ensure Premiere Pro understands that both versions exist, and enables the ability to toggle back and forth between them at any time.Clemson concludes, “EFSv is a robust solution that will enable businesses to fully embrace the cloud with their entire content catalog and workflows using the tools they love. It’s a win-win — the user experience is outstanding with a much lower total cost of ownership.”
EFSv Typical Benchmark The intelligent and seamless movement between storage tiers will save clients a fortune over an entire production. High-performance block storage tiers, used for high-resolution editing, are expensive. If clients can minimize their use of block storage by only storing editing proxy files there, while maintaining the high-resolution files on object storage, huge savings can be achieved. For example, block storage can be 5x the cost of object storage. The beauty and simplicity of EFSv is that it provides for these cost efficiencies while allowing an editor to toggle between high-resolution and proxies with the click of a button. EFSv allows for the benefit of proxy editing without requiring editors to endure the complicated workflows typically associated with those environments.
About EFSv The EFSv platform supports industry-standard third-party creative tools for editing, audio mixing, and grading with best-in-class security capabilities such as file auditing to propel secure, end-to-end editorial workflows in the cloud. EFSv native drivers eliminate traditional IT bottlenecks and deliver superior performance in virtual environments. The RESTful API lets customers and technology partners easily automate advanced storage management workflows.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Part 5 of a 5 Part Series introducing EditShare’s FLOW Asset Management and Remote Video Collaboration.
Open platform with broad compatibility across creative tools for editing, audio mixing, and grading. Enables high-performance cloud video storage and collaborative editing. Virtualized in AWS, Tencent Cloud, and other public and private cloud environments. Simplified migration to the cloud with pre-configured and pre-tested EFSv solutions.
These turn-key configurations allow you to immediately adapt your workflows from traditional, on-premise environments to cloud-enabled remote workflows.
5/13/2020
Provides virtualized production and editing in the AWS cloud with an open architecture enabling flexible editorial workflows and creative choice
Boston, MA – May 13, 2020 –EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced that Jigsaw24 is the first UK-based EditShare reseller to deploy EFSv, enabling virtualized production and editing workflows in the AWS cloud. EFSv significantly expands multi-vendor remote production and post production capabilities, which is attractive to Jigsaw24’s customers who rely on a broad range of creative platforms for projects.
“We serve a market that has a lot of independent creatives hired for their talent, not the tools they use. Being vendor-agnostic and offering open solutions that allow creative freedom is the cornerstone of our business,” states David Skeggs Head of Business Management, Jigsaw24. “Of all the remote production and media management solutions in the cloud, EFSv is the best at enabling workflows for customers who need to support multiple editorial tools.Creator-focused, EFSv makes it seamless to move from one creative tool to the next with underlying capabilities to build extensive media workflows.”
The EFSv platform supports industry-standard third-party creative tools for editing, audio mixing, VFX and grading with best-in-class security capabilities such as file auditing to propel secure, end-to-end production workflows in the cloud. EFSv native drivers eliminate traditional IT bottlenecks and deliver superior media performance in virtual environments.
Skeggs adds, “It is fundamental for us to not only offer the choice of tools, but to have experience and expertise to deliver that choice within a workflow. We have been involved with EditShare for a number of years, designing comprehensive workflows as well as working in cloud infrastructure to transition customers’ on-premise machine rooms to datacenters in the cloud. The arrival of EFSv will enable us to deploy a broader range of cloud workflows serving viable use cases that were previously not achievable.”
Designed for media workflows, Jigsaw24’s Via24 cloud platform allows users to better manage and control complex and costly technology with a more cost-effective solution. EFSv is a key solution component of Via24, enabling creative workflows from the cloud.
“EFSv is the natural progression from on premise production workflows, by enabling clients to migrate to the cloud and all without the overhead of facilities infrastructure costs,” stated Rob Adams, VP of Worldwide Sales, EditShare. “Jigsaw24’s Via24 infrastructure is showing media clients the way forward by offering tailored cloud production offerings, with EFSv at the center of the solution. The combination of Jigsaw24’s Via24 and EFSv, meets the diverse needs of media customers from independent production companies to remote creative teams and clients looking to migrate to a more flexible business model.”
Jigsaw24 is a leading B2B technology solutions provider and Apple Authorised Enterprise Reseller. With specialists in production, post, finishing, audio and infrastructure, we design, deliver and support end-to-end solutions for some of the UK’s biggest facilities. As an Avid Elite Partner, with top accreditations from manufacturers including Adobe, HP, Blackmagic Design and more, we can advise on everything from Dolby Atmos mixing to cloud-first editing workflows, all the way through to final delivery – all of which you can see live in our Soho demo facility. Jigsaw24 was founded in 1992 in Nottingham, ideally located to provide full nationwide coverage.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the post-production, TV, sports and film industries. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include ingest and playout servers, high-performance central shared storage, AQC, archiving and backup software, media asset management and an Emmy award-winning non-linear video editing application.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
April 21, 2020
EditShare Extends Collaborative Editing into the Cloud with New EFSv Platform
Resilient, open, and secure media ecosystem enables individual storytellers and enterprise workgroups to transition on-premise productions to optimized remote production workflows in the cloud; EditShare Customer Success teams ready to onboard customers
Boston, MA – April 21, 2020 –EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, is making collaborative cloud-based media production possible with its virtualized video editing and storage platform – EFSv. Initially running on Amazon Web Services (AWS) infrastructure, the open EFSv platform supports industry-standard third-party creative tools for editing, audio mixing, and grading with best-in-class security capabilities such as file auditing to propel secure, end-to-end editorial workflows in the cloud. EFSv native drivers eliminate traditional IT bottlenecks and deliver superior performance in virtual environments. And, by leveraging the EditShare RESTful API, customers and technology partners can easily automate advanced storage management workflows.
“Only the cloud can bring the depth of flexibility that’s essential for today’s unusual and disruptive circumstances. Overnight, the advantages offered by the cloud have changed from being ‘nice to have’ to ‘necessary,’” states Sunil Mudholkar, vice president of product management, EditShare. “We have real-world experience successfully deploying EditShare customer workflows to run in AWS and Tencent Cloud. EFSv is the culmination of these successes.” Mudholkar explains the expansive capabilities, “With EFSv, there is no loss of capabilities. Everything, including project sharing, editing, and bin locking, is virtualized. Users can spin up an entire virtual facility in moments, with all the computing power they need to complete real-world projects in the cloud.”
EFSv in action.
Commercially available today, EFSv packages include the workstation and GPU resources required to support teams of all sizes. The EFSv packages also include EditShare’s Flow media management and remote production workflow tools. Flow adds a control layer to virtualized storage pools, with tools to scan, log, search, and organize media, assemble story packages, and move content between object and block tiers of storage and also between cloud and on-premise tiers. Flow’s automation capabilities let users orchestrate redundant tasks and complex workflows, optimizing workflow efficiencies.
The flexible EditShare pricing structure provides customers transparency with options to purchase the EFSv subscription alone or inclusive of cloud services.
EditShare Customer Success Is Here to Help Onboard to the Cloud
EditShare’s 24/7 Customer Success team is available to consult and move client workflows to the cloud. This includes cloud configuration, data migration, workflow design and system automation.
Stuart McGeechan, vice president of customer success, comments on EditShare readiness, “We will walk through the framework, setup, and ongoing management of your production environment in the cloud. We can advise on methods for clustering cloud instances to meet the scale-out variable requirements of bandwidth, storage, and multi-track editing in the cloud. And, we’ll give you a blueprint for starting small and growing as your needs grow. Our team will work with yours to accelerate cloud deployments and increase productivity.”
The EditShare Customer Success team is currently migrating a number of enterprise customer deployments to EFSv environments. For more information on EditShare services, support and upgrades, please contact your local EditShare representative or https://editshare.com/contact.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the post-production, TV, sports and film industries. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include ingest and playout servers, high-performance central shared storage, AQC, archiving and backup software, media asset management and an Emmy award-winning non-linear video editing application.
FLOW enables secure, modern editorial workflows and collaboration; support in demand for remote workflow design consultancy and finishing services
Boston, MA – April 7, 2020 – EditShare,®a technology leader that specializes in collaboration, security, media management and intelligent storage solutions, today announced that UK based post-production company, The Finish Line, is using EditShare’s FLOW media management workflow solution to scale its post-production business through remotely enabled workflows. Known for its high caliber finishing services, The Finish Line chose EditShare’s open and collaborative media management solution to create a secure cloud-based media control layer that enables advanced, remote editorial workflows including ingest of rushes, storyboarding, and review and approval.
“Our core business has been based around installing and staffing internal finishing services for production companies. I am always looking at solutions to help us manage our team of creative talent while also ensuring that our clients have a consistent experience that is as good or better than that of a traditional facility,” states Zeb Chadfield, founder and finishing artist, The Finish Line. “Until recently, remote workflows were not commonplace and we spent a lot of time helping production companies migrate over to these services with the intention of helping their budgets to be better utilized.”
The impact of COVID-19 has changed the work dynamic for production facilities and given an urgency to deploying remote work solutions. Chadfield adds, “At The Finish Line we have been working as a distributed business for a long time and are in a position to help companies quickly pivot their operations. Luckily there are very mature tools on the market which are simple to deploy in the cloud like FLOW and QScan from EditShare. We can build all of the technology our clients are used to having access to in traditional facilities but within a virtual environment. We can then automate their ingest processes and provide them with easy and secure access to view their media. They can collaborate with their editors even while they are continuing to shoot or need to stay home because of a global pandemic.”
FLOW seamlessly connects to industry storage platforms, adding a control layer that manages millions of assets and supports a myriad of codecs and resolutions ranging from Standard Definition up to 4K and 8K. Embedded production tools let users search, browse, retrieve, assemble and distribute content with automation capabilities to orchestrate complex migrations and or redundant tasks. The advanced public API enables extensible workflows and integration with leading creative tools. AirFLOW provides secure remote access with the features The Finish Line requires to facilitate finishing workflows across distributed teams and clients, even when the teams are all working from home. Chadfield concludes, “The benefits of working from home are immense, and we will come out of this knowing that we can work effectively from home, even when not forced into it. Everyone should be trying to find ways to enable their teams to work remotely as much as possible.”
The Finish Line fulfills an important post-production need for many production businesses. Its impressive roster of clients includes EditShare customers Argonon Films, Endemol Shine Group, and FremantleMedia.
“The Finish Line’s business model takes the best of all worlds and delivers on the highest standards. Physical walls, geographical and time zone boundaries have no effect on the efficiency and delivery of high quality productions,” states Rob Adams, vice president worldwide sales, EditShare. “Rapidly changing global events have forced a rethink about workflow collaboration. The traditional office, or in this case, the cutting room, is no longer the norm. Zeb is thinking – and working – light years ahead in terms of remote production. We are honored that he is driving this new approach and putting FLOW right at the core of what is likely to be the industry’s next big shift.”
Learn more about The Finish Line and Zeb Chadfield @ EditShare’s “Remote Production: Balancing Work and Self” webinar on April 8, 2020 – https://editshare.live/finishline.
For more information on EditShare’s EFS, FLOW and other solutions, please visit www.editshare.com.
About EditShare
EditShare is a technology innovator in media engineered storage and advanced workflow solutions for storytellers that need collaboration without boundaries. EditShare’s open solutions and APIs enable secure collaboration and maximize efficiency every step of the way. The award-winning product portfolio enables end-to-end workflows, on-premise and in the cloud, through media optimized shared storage, workflow aligned media management solutions, robust APIs, and an Emmy award-winning non-linear video editing application.
