EditShare Supports Every Storyteller at BroadcastAsia 2023
Scalable storage and content management on premises, at remote locations and in the cloud
Boston, MA – May 26, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will show visitors to BroadcastAsia 2023 how its storage and workflow systems and solutions fit seamlessly into modern, practical workflows, growing as the user’s needs increase.
Central to the success of EditShare’s solutions is that it matches its powerful and resilient storage systems with software that provides all the production asset management and workflow controls needed by any media enterprise. The solutions can be implemented centrally, they can embrace remote locations, and they can use standardized cloud storage and processing, to meet the specific needs of each project. Users can start with a single storage appliance and grow seamlessly and without downtime to networks of many petabytes.
Putting creativity and productivity at the heart of the operation, EditShare provides direct support for all popular professional editing platforms, including Adobe, Avid and BlackMagic. EditShare FLOW software ensures material is formatted and packaged to appear as bins in the appropriate workstations, wherever they are, so the editor wastes no time in set-up and preparation. Where needed proxies are automatically generated, and Swift Sync provides file acceleration to move required material.
Content storage can be spread across multiple locations and the cloud, to suit the operational needs of the user. FLOW maps all the content in every location and ensures it is ready, whenever and wherever it is needed. That includes cloud editing, with the preferred software tool running in the EditShare environment in AWS.
“While technology is moving forward very rapidly, we know that our customers want to focus on producing great content to tight timescales,” said Sunil Mudholkar, VP Product Management at EditShare. “What we will be showing at BroadcastAsia demonstrates that we provide strong underlying automation and intelligence, allowing creatives to focus on the results. We look forward to meeting many of our users from the APAC region and showing them how we continue to develop the most productive and practical infrastructures, whatever the size of the business and however they want to work.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at BroadcastAsia 2023, on stand 6J2-08.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Augments presence with customers & partners in the region and sponsors inaugural Manufacturer Awards
Boston, MA – May 04, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its latest productivity and creativity developments at CABSAT 2023 (stand S1-E20, Dubai World Trade Centre, 16 – 18 May). This will be the company’s largest presence at CABSAT to date. Underlining its commitment to the event and to the MENA region, EditShare is also supporting BroadcastProME’s inaugural Manufacturer Awards at the show as a silver sponsor.
The demonstrations will show what can be achieved with EditShare’s market leading EFS storage devices, available both as on premises servers and as cloud technology. The creativity and workflows are provided by FLOW, the software layer which provides asset management and system control.
The strong movement in production and post at the moment is towards decentralization: remote production; multi-site post; and hybrid on premises and cloud storage. The latest developments from EditShare reflect these changes, including FLEX for fast cloud implementations and Multisite, which provides the intelligence to ensure that media is available where it is needed, moving content from location to location, or from the center to a remote worker, to minimize downtime.
Also boosting productivity is direct support for all the popular professional edit packages: Adobe, Avid, BlackMagic and others. Material relevant to each project will appear as bins in the right workstations, wherever they are, eliminating set-up time and waiting for content transfers. Swift Sync from EditShare provides file acceleration to move material as quickly as possible, over any path.
“The Middle East is a really important, and very successful, region for EditShare, thanks in no small part to our dedicated Channel Partners” commented Said Bacho, CRO at EditShare. “We always ensure that we have a strong demonstration of our latest capabilities at CABSAT, and the conversations we have with the media community in the region are very important to us, guiding future developments.
“As the leading storage and asset management specialists, we know how important it is for the industry to maintain strong innovation in creative tools and the rest of the content chain,” he continued. “When CABSAT and Broadcast Pro ME magazine set up a Manufacturer Award program, we wanted to give it our full support, which is why we are the silver sponsor. I look forward to seeing the innovations which the awards will spotlight.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at CABSAT 2023, on stand S1-E20.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Continuing developments driven by user experiences
Boston, MA – April 25, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is bringing its latest productivity and creativity developments to the Media Production & Technology Show (stand D40, Olympia London, 10 – 11 May). All the new functionality is designed with user experiences in mind for even greater creative freedom and simpler workflows.
EditShare provides both powerful content storage devices and the management layer to control workflows and track assets. This allows media to be stored on premises, at multiple locations and in the cloud, ensuring that users can work the way that is most convenient for them.
FLOW is the asset and workflow management software, supplemented with FLEX for fast cloud implementations. New at MPTS this year is Swift Sync, which gives users a way to share media across different EFS storage systems, with FLOW multi-site software automating the tasks of generating proxies and ensuring content is available where it is needed.
A major boost for productivity and creativity is the ability to support all the popular professional edit packages – Adobe, Avid, BlackMagic and others – directly. Editors will see the material relevant to their project appear as bins in the edit software, eliminating set-up time and the wait for material to transfer. Thanks to EditShare’s unique Universal Projects cross-platform tools, edit assistants can create bins and even rough cuts without even knowing which edit software will be used to finish the job.
“The great value of an event like MPTS is the chance to show just how sophisticated and supportive our architecture really is,” said Said Bacho, CRO at EditShare. “We have time to talk through a user’s real requirements, and show how our software can be used to link EditShare storage nodes and deliver the workflows, securely and productively. Ultimately, our users just want to get on with creating their work, and our continuingly evolving software automates the underlying management and transfers to achieve just that.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at MPTS 2023, on stand D40.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Major South African production company adds third storage network
Boston, MA, April 05, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has added a third EFS-300 storage solution at Homebrew Films in Cape Town, South Africa. Homebrew is a leading producer of high quality television for the home and international markets.
Based in Atlantic Studios, Homebrew provides a complete production service, with its own 4k Ultra HD studio with audience seating as well as outside broadcast and single-camera shooting capabilities. It has long-standing contracts with leading broadcasters in South Africa, producing soap operas, drama, documentaries and popular entertainment shows. It is the home of MasterChef South Africa, and the installation of the third storage network was prompted by the start of work on the game show Deal or No Deal.
EFS is the open storage solution from EditShare. It is a software-defined ecosystem built on commodity hardware and designed for practical workflows, with the ability to scale from a single storage node to an enterprise cluster, with a single namespace for simple management. It incorporates EditShare’s FLOW media management software with dedicated metadata servers, and ensures content flows are managed and prioritized to deliver against the practical demands of busy facilities.
“EditShare has served us well over the last three years, and we were confident to continue investing,” said Jaco Loubser, CEO of Homebrew Films. “As we grow, remote editing and workflow automation tools become ever more important, and EditShare supports those well.”
The installation was provided by Protea, EditShare’s channel partner in South Africa. Protea’s James Macpherson said “We have a strong relationship with the team at Homebrew, and they know they can turn to us at any time for backup and support. In turn, we know we get the same level of support from EditShare, so this is a really solid offering for them.”
“We appreciate Protea’s ongoing support in delivering EditShare’s innovative solutions to Homebrew Films” added Said Bacho, CRO at EditShare. “Our EFS storage solution, in combination with Protea’s expertise, ensures that Homebrew’s growing media production needs are met with speed, scalability, and reliability.”
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Storage network allows iconic production to grow and develop
Boston, MA, March 16, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has supplied two post-production storage nodes to the production responsible for This Old House, US television’s hugely popular restoration show which focuses on the crafts that go into renovating buildings. The show reaches audiences of tens of millions of enthusiastic fans and has 21 Emmy® Awards and 119 nominations.
This Old House started in 1979 and is now in its 44th season. Based in its own facilities in Concord, Massachussetts, the company was recently acquired by the streaming platform, Roku and has seen a huge upsurge in activity.
Working with EditShare’s channel partner T2|Computing, This Old House recently installed two EFS300 160TB storage nodes. The initial goal was to supplement the existing storage and asset management system with a more flexible, more dynamic store to meet the workflow and throughput challenges of the expanded output.
Michael Svirsky Post Production Manager, Roku Inc.
Michael Svirsky has been overseeing post-production systems and solutions at This Old House for 16 years. “The Roku acquisition has driven a rapid expansion with new shows and more output,” he said. “The result is that we need new workflows and much greater accessibility to our media.
“EditShare understands the requirements for post today, which is one of our main reasons for choosing them and to move increasingly towards the workflows that they can offer us,” he continued. “Reliability is also very important to us: when you have a huge number of assets and over 1,000 episodes you cannot risk the slightest chance of anything disappearing.”
Said Bacho, CRO at Editshare, added “This Old House has been making programs for four decades, and using shared storage for 16 years, but Michael Svirsky and his team recognize that they have to continually develop and refine their workflows to ensure they are delivering the best creativity in the most ordered way. They also face the challenge of originating in 4k, and even 8k, so the storage demand is growing exponentially.
“They are a great team to work with. I am very pleased that we have been able to provide the agile storage they need, and we’re looking forward to helping them with new, dynamic ways of working in the future.”
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Continuing enhancements deliver a great leap forward for productivity
Boston, MA – February 2, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will use NAB2023 (booth N2100, Las Vegas Convention Center, 16 – 19 April) to unveil its latest productivity and creativity enhancements. The continuing development of EditShare core functionality is targeted at creative freedom and simpler, more resilient and secure workflows.
EditShare’s workflow solutions are driven by its market-leading EFS Storage and FLOW media management – these are combined in FLEX for fast cloud implementations. By integrating post-production storage on premises, at multiple locations and in the cloud, connectivity is at the heart of the workflow and serves multiple market verticals and applications in broadcast, production, post, education, sports, news, corporate/enterprise, and houses of worship.
Swift Sync gives users a way to share media across different EFS systems in the cloud, on prem or in between. Users can select all or some of their media spaces in any location and bring it into their workspace, whether they are in a facility, working at a remote location or using cloud editing via a desktop emulator. FLOW provides support for multiple streams of multiple codecs. In addition the latest EFS release delivers as much as a 60% increase in throughput for certain codecs/configurations from the previous hardware/software.
Editors use the tools of their choice because FLOW and FLEX integrate with software from Adobe, Avid, BlackMagic and others without having to change screens. Included in this spring release are a number of features and improvements to our FLOW Panel for use with Premiere® specifically. Collaborative teams can easily connect with each other using EditShare’s unique Universal Projects technology, providing a seamless means of exchanging projects between post production users and platforms.
EditShare’s advanced set of open APIs means it’s easy to integrate tools from partner companies and third-party vendors, whether that is capture software from Cinedeck, workflow orchestration from Helmut, cloud hosting from AWS, AI capabilities from Audimus and Mobius, NRCS systems and more, many of which will be demonstrated at the show.
To ensure that mission critical content flows – like channel playout or fast turnaround editing – are never compromised, users can now manage storage access bandwidth to guarantee quality of service for each workstation, user or group with EditShare’s new bandwidth control capabilities in EFS. The latest release also moves to streamline and simplify still further the new web user interface in FLOW, and to make FLEX Cloud Edit+ easier to deploy through intuitive user interfaces without the need for cloud specialists.
“At EditShare, our goal is always to let creative users get on with the storytelling, by making the technology transparent” said Sunil Mudholkar, VP Product at EditShare. “The more we make the infrastructure & services intuitive to use – whether it is on premises, in remote locations or in the cloud – then the greater the availability, the reliability and the productivity. That is what our users tell us they want, and that is what we are striving to deliver.”
The latest versions of all of EditShare’s proven storage solutions and workflow software can be seen at NAB2023, on booth N2100.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Major UAE post house builds foundation for continuing expansion
Boston, MA, February 6, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has implemented a comprehensive storage and media management platform for Last Cut Media, based in Abu Dhabi, United Arab Emirates. The system was implemented in conjunction with Advanced Media Trading, EditShare’s distribution partner in the region.
Last Cut Media was increasingly finding workflow limitations in its ad hoc storage systems, so was determined to move to a coherent and powerful single-point solution. Having evaluated the market, the company identified the EditShare solution as the ideal match for their requirements.
The initial architecture for the system features a 160TB EFS shared storage node with the full functionality of the EditShare FLOW media management platform. This works in conjunction with a 240TB nearline store for disaster recovery as well as rapid access to content as projects require it. Long-term storage is on LTO-8 tapes, using EditShare ARK archiving software and hardware.
“We provide state-of-the-art services to users across the Gulf region from our base in Abu Dhabi,” said Saad Duaibes, Founder & Creative Director at Last Cut Media. “The new workflow and storage system from EditShare allows us to be much more flexible and productive, delivering the performance and quality that our clients expect. We also appreciate the way that EditShare is designed for remote access and multiple locations: we have bold plans for growth including a facility in the Kingdom of Saudi Arabia in the near future.”
Among the workflow improvements opened up by the EditShare video content management system is the capability of remote editing, allowing productions to access their files from wherever they are shooting and wherever the editor is working. EditShare FLOW ensures that, as content is ingested, so proxy files are automatically generated allowing remote editing from any location.
FLOW also provides for rigorous content and metadata management, and automated secure archiving according to business rules set up for each project. Last Cut Media covers the whole range of post from commercials to movies, drama serials and documentaries, so needs to be able to set workflows and functionality by project, with complete security between clients.
Said Bacho, Chief Revenue Officer at EditShare, said “Working with Advanced Media Trading, we displayed to Last Cut Media that we could provide solutions from a secure and orderly transfer of existing content to long-term archiving strategies, to comprehensive training.”
Bacho continued, “Having a strong presence in the Middle East also gave Last Cut the confidence that our solution is well supported as well as technically the best for their needs.”
For further information on all EditShare solutions, please visit the website at www.editshare.com
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
MBC Group and a division of the Dubai Government focus on server redundancy and tape archiving
Boston, MA, January 23, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has delivered two large-scale EFS storage network systems, alongside FLOW workflow tools, to clients in the UAE. The solutions were designed and implemented by EditShare’s systems integration partner in the region, UBMS (United Broadcast & Media Solutions).
This division of the Dubai Government has been a user of EditShare storage for over five years. To provide access to all users from a common location it has now returned to EditShare for an extended storage node, a fully redundant backup site in an alternative location, and an LTO tape-based ARK archive sub-system.
Leading regional broadcaster MBC Group, based in Abu Dhabi, needed to boost production workflows at its facilities, and has now implemented its first EditShare EFS storage network. Again, redundancy was important with two alternative locations and an ARK tape archive maintained in synchronization by the FLOW media asset management system that resides on the EditShare storage network. The result is that content can be ingested as soon as it is shot, and it is immediately available to all the editors, whatever editing software they choose.
“The EditShare platform provides all the functionality that these two very different customers needed,” said Rayan Nasser, Head of Projects at UBMS. “We were able to configure the systems as each user required, setting up business rules for synchronization and archiving to provide the highly resilient, highly productive solutions they sought.
“We have been working with this division of the Dubai Government for a long time, so we understand their requirements and workflows well,” Nasser added. “This was our first project with MBC, and we supplied them with the complete production system, including cameras from Sony and ARRI. EditShare sits well in such a high-profile production workflow.”
Said Bacho, Chief Revenue Officer at EditShare, added “We are delighted to be involved with two important high-profile storage implementations in the Middle East region. We understand the significance of protecting valuable assets and this fully fledged EditShare solution, with complete redundancy, ensures that robust, secure and cost-efficient workflows are maintained across these mission critical environments.”
The production platform for MBC is now online. The new storage network for this division of the Dubai Government is being implemented as part of a rolling program of enhancements.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
