EditShare Innovation in Remote Workflows for Mixed Editing Environments Wins 2021 NAB Show Product of the Year Award
Boston, MA – November 16, 2021 – EditShare, the technology leader that enables storytellers to create and manage collaborative media workflows, has been selected as a winner in the 2021 NAB Show Product of the Year Award competition Cloud Computing and Virtualization category for its innovation in remote workflows for mixed editing environments. The NAB Show Product of the Year Awards recognizes the most significant and promising new products and technologies being showcased by exhibitors. EditShare has landed in the sought after NAB Product of the Year winners circle three years in a row: in 2019 for its EFS storage security capabilities and again in 2020 for its editing in the cloud solution EFSv. The 2021 winning submission, Universal Media Projects which ships as part of the FLOW media management solution, brings together Premiere Pro, Media Composer and DaVinci Resolve to enable a frictionless remote workflow. From anywhere, editors have real time access to assets and can collaborate freely in a mixed editing environment. Universal Media Projects seamlessly manages behind the scenes all the necessary project data – sequences, clips, bin, and markers – between the various editorial tools.
“Pulling together a workflow that fits any particular production can be complex, especially with the varying openness of these editing applications,” states Stephen Tallamy, CTO, EditShare. “EditShare has developed a universal view of media projects that can be interacted with in real time yet still work within the constraints of the various tools.We are thrilled that NAB has recognized the benefit this new innovation brings to remote collaboration and look forward to bringing Universal Media Project to our customers soon.”
FLOW Universal Media Projects is currently in early field trials and intended to launch in beta in early 2022 followed by general availability. To learn more about, please visit https://editshare.com/products/flow-media-management/.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-premise, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
EditShare engages customers and community on media innovation, trends in remote workflows, and the industry’s Journey to the Cloud
Boston, MA – November 11, 2021 – EditShare, the technology leader that enables storytellers to create and manage collaborative media workflows, invites attendees to reconnect, explore innovation, and celebrate creativity at IBC 2021 at EditShare stand 7.A35. EditShare’s on-premise, hybrid, and fully automated cloud content management solutions, facilitate creative collaboration with innovative workflow automation to simplify the storytelling process. The company’s senior leadership team and product experts will be on hand to discuss and demonstrate how its flagship FLOW media management and EFS software-defined storage innovations can empower creative teams and facilitate a better collaboration experience.
“IBC is an important connection point for the industry. It’s where we have our ‘hallway’ conversations, impromptu get-togethers, and network with friends, customers, colleagues, and partners. This year, we have quite a bit of catching up to do! We look forward to reconnecting in person and discussing the EditShare innovation that enables our customers to collaborate and Create Amazing Together, anywhere and everywhere,” comments Conrad Clemson, CEO, EditShare.
Innovation at the EditShare Stand Attendees can engage with EditShare workflow experts and experience first-hand FLOW and EFS cloud innovations that further simplify remote collaborative editing and content management. Demonstrated innovations include:
Remote Workflows for Mixed Editing Environments The award-winning FLOW Universal Media Projects feature brings together Premiere Pro, Media Composer and DaVinci Resolve into a single workflow. From anywhere, editors have real time access to assets and can collaborate freely in a mixed editing environment. Universal Media Projects seamlessly manages behind the scenes all the necessary project data – sequences, clips, bin, and markers – between the various editorial tools.
Optimized Editing in the Cloud EFSv’s Seamless Proxy Editing capabilities, announced in 2020, are showcased for the first time at IBC. The multi-award winning, patent pending workflow reimagines editing in the cloud to eliminate pain points and cut costs by up to 75%. EFSv leverages block and object storage to enable cost-effective editing in the cloud and smart FLOW panel technology for Premiere Pro and DaVinci Resolve to facilitate a frictionless user experience from edit to finish.
Simple, Reliable Backup & Synchronization to the Cloud To augment EditShare’s multi-award-winning cloud editing workflows, EditShare introduces CloudSync service. Automate backup to the cloud or sync media and project information between on-premises and cloud systems reliably using EditShare’s accelerated API Services. CloudSync has received rave reviews from customers and provides a simple, automated backup and sync service for anyone that wants to use low-cost cloud video storage for project parking or archiving.
Attendees can also book a private meeting with EditShare’s Sales and Professional Services teams to discuss specific commercial and technical needs and best practices for managing collaboration and content using EditShare’s range of on-premise, hybrid and fully automated cloud solutions and APIs. To book a private meeting with EditShare, please visit https://editshare.com/event/ibc-2021/.
About EditShare Solutions FLOW is EditShare’s media management platform for creative workflows. It serves as a control layer across storage pools, offering fast-production tools and exceptional asset and metadata tracking. Easy-to-configure automation simplifies and expands workflows. EFS is a software-defined storage layer that securely centralizes content with features and performance to build small-to-enterprise production environments. EFSv virtualizes EditShare solutions offering exceptional media workflows, including patent pending seamless proxy editing, in the cloud.
EditShare’s workflow solutions can be configured for productions of all sizes and complexities, on-premise, in the cloud, or hybrid. Users can work with anyone, anywhere. The robust EditShare API and extensive partner network allows customers to augment their media ecosystem with familiar editorial and production tools that make them more productive, freeing their workflows from conventional limits and taking them into new directions and business opportunities.
Press at IBC2021 Press can book a briefing with Cat Soroush at cat@grithaus.agency.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-premise, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Church services are increasingly attended in living rooms as well as traditional venues. Well produced content can significantly increase the reach of a church and make services, events, and activities accessible to remote audiences.
From gathering in person to connecting online The ongoing global health emergency acted as a giant reset for many aspects of society. Churchgoers unable to attend services in person often found their local house of worship offered online programming of church services and other activities. Like most TV viewers, these online audiences have come to expect polished production values, easy to digest program segments, and ways to engage with the content.
Producing programs for both in-person and virtual congregations involves creating everything from full-length services to byte-sized segments. For this level of production, you need a media infrastructure that enables you to pay attention to lighting, sound, the number of cameras and their positioning, stagecraft, and editing.
Fletcher Garrett
Recommendations from a top house of worship video engineer For nearly 8 years, Fletcher Garret was the engineer in charge of TV operations at The Potter’s House Dallas. In that role, he was charged with setting the direction for technical innovation, and made it all work, under the pressure that will be familiar to anyone involved in live broadcasting.
The 10,000 capacity of The Potter’s House building is dwarfed by the 30,000 strong membership of the church, with a following many times that on social media. Essentially, The Potter’s House has a lot in common with broadcasters, except it produces all its own content.
We asked Fletcher what advice he’d give to churches, big and small, as they embrace TV production.
The importance of planning up front “I’d say it’s crucial for churches to plan their systems properly. They must plan for what they want to do and buy the systems that support the objective. Are you going to merely stream your “conventional” services? Or are you going to make the production more “theatrical”? The more complex your ambitions, the more consideration you need to give to the hardware and the software that are going to bring those experiences to life.”
Fletcher adds, “I have witnessed organizations blame the system for their workflow issues when in reality it was the lack of planning. The equipment has the potential to do what you need, but it’s the plan that enables that potential and makes your media infrastructure work for you!”
The media server is at the heart of your system set up A church typically purchases cameras, a switcher, and some storage. However, everything centers around your media and what ultimately matters is how you manage that content. A production media server is much more than a hard drive. It is the heart of the entire operation that allows you to manage the content and your video production workflow. If you just think of storage in terms of capacity, it’s like walking into a bookshop and saying, “I’d like a book, please”. The media server finds the right book for you and puts it in your hands immediately. You need a media server to effectively manage your media and maximize efficiency.
EditShare’s Mike Mahoney, The Potters House A. Ty Ayers Allen and Engineer Fletcher Garrett
Technical experience is important Also, there is a distinction between production staff, and engineers. Essentially, engineers assist in planning and make the technology work. The engineers keep it working, enabling the production staff to make programs. If churches don’t have an engineer on staff, there are good system integration companies out there that they can partner with. Experience matters when dealing with any system planning and engaging a good system integrator early on would be in your best interest.
Plan for ROI To get the best return on your investment, it’s absolutely essential to design your system and your workflow to make the type of material you have in mind but also do it efficiently. The more time you spend on planning, the more time you’ll have to make great programs. So, consider all the types of productions you want to deliver to your audience. Then, talk to EditShare. They’ll help and make sure you get the right system to achieve your goals.
The power of EditShare’s integrated media production platform for church productions While cameras, lighting, video switchers, and audio mixing desks might be the most visible parts of a TV production, it’s the “back-end” that makes it all work together. That back-end is EditShare’s EFS, a media-optimized shared storage solution. EFS connects to a high-speed network and is capable of moving very large files around quickly. It takes the place of tapes, external hard drives, “sneaker-net” and recording devices.
Combine EFS with FLOW, a clever media management solution, and you have an integrated platform for video production.
FLOW Panel for Resolve. FLOW integrates post-production into the workflow.
You can keep track of your files, always with frame accuracy. You can generate “proxies” – small versions of the original files that are still high quality but easy to move over even a broadband connection which are essential for remote working. You can convert files into multiple formats for distribution. The platform also allows multiple people to work on either the same or different projects at the same time, keeping track of permissions so that one editor doesn’t overwrite another editor’s work.
Most of all, EFS and FLOW keep complexity away from the users, and when technical administration is needed, it is highly optimized and easy to learn.
All storage appears as a single volume – a single storage space, even though it’s composed of potentially dozens of drives. Management software allows parts of the space to be allocated to individual users or groups. Security is built in.
EFS Active Directory gives users a familiar windows explorer view.
With so much storage, some of it is used to provide resilience against disk drive failure. If a drive fails, the overall system won’t even slow down while it is removed and replaced. It certainly won’t lose any material.
To sum up, the core of a “back-end” integrated video production system can:
Ingest multiple camera feeds and other files and media
Store the content centrally
Make this content available to authorized users (editors, etc) simultaneously
Allow editors to collaborate on stories
Make small versions of the media files (“proxies”) that can be used remotely
Allow editors to work anywhere
Take the place of tapes and portable disk drives
Look after your content security
Store media long term in an archive
Use AI to search for keywords and phrases making it easy to find relevant material, even from years ago
Keep this extremely advanced technology simple to use, reliable and productive in ways that would be impossible with previous-generation products
