Remote and high throughput post for busy broadcast facility

Boston, MA, June 27, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, continues to work with Red Pepper Pictures, now adding a powerful EFS 450 storage system at the company’s Johannesburg headquarters. The EditShare media storage and management systems are also accessible from Red Pepper’s other facility in Cape Town, South Africa. 

Red Pepper is a production and post business serving broadcasters, advertisers and corporate clients, in Africa and globally. Focused on creativity, across all their activities the company generates more than 4500 minutes of content each month. 

This level of business calls for highly tailored workflows as well as carefully controlled storage and media management. This is particularly true in the case of high profile, fast turnaround reality television like the “Housewives” reality franchise, “Who Wants To Be A Millionaire”, “Big Brother” and a popular Afrikaans music reality show “Die Kontrak”. Red Pepper initially invested in EditShare storage in 2013, and has scaled its facilities since then, most recently adding the powerful EFS 450 system, designed for demanding bandwidth applications. 

EFS is a software-defined storage ecosystem built on commodity hardware and designed for practical workflows, with the ability to scale from a single storage node to an enterprise cluster, with a single namespace for simple management. The EFS 450 incorporates fault tolerance and very high bandwidth, with intelligent data distribution to ensure the timely support of large numbers of users. 

It incorporates EditShare’s FLOW media management software with dedicated, redundant metadata servers. The workflow toolset is particularly important when multiple editors need access to content simultaneously, in applications like fast turnaround editing of programs with a very large number of sources. 

“We turned to EditShare because we needed something that could manage high throughput, fast turnaround edits,” said Christian Nenkov, Head of Post Production Operations at Red Pepper. “We found that it could do the job far better than anything else on the market. Our staff are all comfortable with the EditShare toolkit, and it makes sense to continue to invest in it as our business grows.” 

Protea is EditShare’s partner in South Africa, and provides the sales, installation and support for Red Pepper. “They are a really busy company, with some huge productions on their slate,” said James Macpherson of Protea. “FLOW lets them set up customised workflows for complex reality shows, and it is simple to add remote access to and from Lagos and Cape Town. We are pleased to continue this strong relationship with Red Pepper.” 

“We’ve seen substantial growth in the region over the past two years thanks to Protea. Their ability to highlight the key end user workflows and requirements so that we can provide the right solution has been critical in the successful deployment of this and many other systems,”  commented Said Bacho, CRO at EditShare.

For more information on EditShare solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 7899 977222

Many content creators find themselves facing the need for organized, secure, shared content storage for the first time. You might be a successful YouTuber, or perhaps a growing corporate communications business.

The common factor is that you have an increasing archive of material which you need to organize. Efficiency means you need to reuse some of that material. Location shooting is expensive; you will wear out your welcome if you keep calling up the CEO to ask about shooting some B roll every time you need it.

Keeping Track of your Assets

So you need to know what you have and how to find it. Keeping track through stick-on labels on USB drives or on camera cards, or at best an Excel spreadsheet, is not a scalable solution. Storing the material on USB disk drives on a shelf is increasingly impractical. And, of course, there is the question of content security: if the shot you are looking for is only on one disk drive and it goes faulty, what can you do?

What you need is a solution which will provide very secure, very resilient storage with asset management so you can search your archive. 

You may think that EditShare storage systems are for big production companies, and certainly we do supply some of the biggest in the world. But the good news is that our platform is designed to be scalable, so you can start with something small, confident that it will grow as your business does.

Avoiding Data Loss

And however small you start, you will always have the highest levels of protection for your content. Automatically, within the storage device, RAID protection tuned to the needs of video content will ensure that your material is protected.

Working Out What You Need

The question, then, is how much storage do you need? There are a number of online calculators (https://www.omnicalculator.com/other/video-size, for instance) where you can put in your video format, frame rate and length of the recording and it will tell you how much data you have.

If, for instance, you are planning a five-minute video, and you expect a 10:1 shooting ratio. Your acquisition format is ProRes 422, 1080p/50. The raw footage is going to come out at a little under 100 GB. Add some extra for edits and renders.

Then multiply by the number of projects you have now, and how many you plan in the immediate future – the next year or two. That will give you the capacity to aim for.

The EFS 200 is designed for this sort of production capacity. You can start with as little as 24 TB of storage – room for a couple of hundred of our sample project including room for RAID protection – and you can scale it up to 360 TB simply by adding disk drives as you need them. It automatically manages distributing the data so nothing is lost and no time is wasted.

It is a network device, so whether you are using Mac, Windows or Linux you will see it as a connected device, directly accessible from your favorite edit software. There is no need to learn anything new. Better, because it is on the network, you can have multiple editors working on multiple projects simultaneously, without loss of performance.

Having this sort of content management gives you security, it boosts productivity, and it helps you manage your precious assets. You can start with the right size for your business as it currently stands, confident you can grow in the future without issues, even if your ambition is to be one of the most successful production companies in the world.

Want to find out more?  Click here to get started

Scalable storage and content management on premises, at remote locations and in the cloud

Boston, MA – May 26, 2023  – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will show visitors to BroadcastAsia 2023 how its storage and workflow systems and solutions fit seamlessly into modern, practical workflows, growing as the user’s needs increase. 

Central to the success of EditShare’s solutions is that it matches its powerful and resilient storage systems with software that provides all the production asset management and workflow controls needed by any media enterprise. The solutions can be implemented centrally, they can embrace remote locations, and they can use standardized cloud storage and processing, to meet the specific needs of each project. Users can start with a single storage appliance and grow seamlessly and without downtime to networks of many petabytes.

Putting creativity and productivity at the heart of the operation, EditShare provides direct support for all popular professional editing platforms, including Adobe, Avid and BlackMagic. EditShare FLOW software ensures material is formatted and packaged to appear as bins in the appropriate workstations, wherever they are, so the editor wastes no time in set-up and preparation. Where needed proxies are automatically generated, and Swift Sync provides file acceleration to move required material.

Content storage can be spread across multiple locations and the cloud, to suit the operational needs of the user. FLOW maps all the content in every location and ensures it is ready, whenever and wherever it is needed. That includes cloud editing, with the preferred software tool running in the EditShare environment in AWS.

“While technology is moving forward very rapidly, we know that our customers want to focus on producing great content to tight timescales,” said Sunil Mudholkar, VP Product Management at  EditShare. “What we will be showing at BroadcastAsia demonstrates that we provide strong underlying automation and intelligence, allowing creatives to focus on the results. We look forward to meeting many of our users from the APAC region and showing them how we continue to develop the most productive and practical infrastructures, whatever the size of the business and however they want to work.”

Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at BroadcastAsia 2023, on stand 6J2-08.

For more information on our solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact

Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 789 9977222

Augments presence with customers & partners in the region and sponsors inaugural Manufacturer Awards

Boston, MA – May 04, 2023  – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its latest productivity and creativity developments at CABSAT 2023 (stand S1-E20, Dubai World Trade Centre, 16 – 18 May). This will be the company’s largest presence at CABSAT to date. Underlining its commitment to the event and to the MENA region, EditShare is also supporting BroadcastProME’s inaugural Manufacturer Awards at the show as a silver sponsor. 

The demonstrations will show what can be achieved with EditShare’s market leading EFS storage devices, available both as on premises servers and as cloud technology. The creativity and workflows are provided by FLOW, the software layer which provides asset management and system control. 

The strong movement in production and post at the moment is towards decentralization: remote production; multi-site post; and hybrid on premises and cloud storage. The latest developments from EditShare reflect these changes, including FLEX for fast cloud implementations and Multisite, which provides the intelligence to ensure that media is available where it is needed, moving content from location to location, or from the center to a remote worker, to minimize downtime. 

Also boosting productivity is direct support for all the popular professional edit packages: Adobe, Avid, BlackMagic and others. Material relevant to each project will appear as bins in the right workstations, wherever they are, eliminating set-up time and waiting for content transfers. Swift Sync from EditShare provides file acceleration to move material as quickly as possible, over any path. 

“The Middle East is a really important, and very successful, region for EditShare, thanks in no small part to our dedicated Channel Partners” commented Said Bacho, CRO at  EditShare. “We always ensure that we have a strong demonstration of our latest capabilities at CABSAT, and the conversations we have with the media community in the region are very important to us, guiding future developments. 

“As the leading storage and asset management specialists, we know how important it is for the industry to maintain strong innovation in creative tools and the rest of the content chain,” he continued. “When CABSAT and Broadcast Pro ME magazine set up a Manufacturer Award program, we wanted to give it our full support, which is why we are the silver sponsor. I look forward to seeing the innovations which the awards will spotlight.” 

Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at CABSAT 2023, on stand S1-E20.

For more information on our solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact

Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 789 9977222

Major South African production company adds third storage network

Boston, MA, April 05, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has added a third EFS-300 storage solution at Homebrew Films in Cape Town, South Africa. Homebrew is a leading producer of high quality television for the home and international markets.

Based in Atlantic Studios, Homebrew provides a complete production service, with its own 4k Ultra HD studio with audience seating as well as outside broadcast and single-camera shooting capabilities. It has long-standing contracts with leading broadcasters in South Africa, producing soap operas, drama, documentaries and popular entertainment shows. It is the home of MasterChef South Africa, and the installation of the third storage network was prompted by the start of work on the game show Deal or No Deal.

EFS is the open storage solution from EditShare. It is a software-defined ecosystem built on commodity hardware and designed for practical workflows, with the ability to scale from a single storage node to an enterprise cluster, with a single namespace for simple management. It incorporates EditShare’s FLOW media management software with dedicated metadata servers, and ensures content flows are managed and prioritized to deliver against the practical demands of busy facilities.

“EditShare has served us well over the last three years, and we were confident to continue investing,” said Jaco Loubser, CEO of Homebrew Films. “As we grow, remote editing and workflow automation tools become ever more important, and EditShare supports those well.”

The installation was provided by Protea, EditShare’s channel partner in South Africa. Protea’s James Macpherson said “We have a strong relationship with the team at Homebrew, and they know they can turn to us at any time for backup and support. In turn, we know we get the same level of support from EditShare, so this is a really solid offering for them.”

“We appreciate Protea’s ongoing support in delivering EditShare’s innovative solutions to Homebrew Films” added Said Bacho, CRO at EditShare. “Our EFS storage solution, in combination with Protea’s expertise, ensures that Homebrew’s growing media production needs are met with speed, scalability, and reliability.”

For more information on EditShare solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 7899 977222