Alex Leafer, Director of Production for the New York Islanders, joins us to discuss how EditShare storage and FLOW asset management support their content production, pre-game presentations and social media presence. From capturing those exhilarating moments on the field to delivering compelling highlights, our hosts will guide you through innovative strategies and best practices tailored to streamline your sports video production process. This webinar will be a game-changer in maximizing efficiency and enhancing the quality of your sports content.
Dynamic workflows designed by Tyrell will support major commissions
Boston, MA, June 12, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, has implemented another EFS storage network at leading UK entertainment production company Whisper. The system was designed and implemented in conjunction with EditShare’s partner Tyrell.
Whisper is highly regarded for its sports, live and entertainment coverage, including some of the largest events globally. Having recently secured commissions for multiple new documentary series, it has added an extensive new storage network and access facilities.
Gareth Steven, Head of Post Production, Whisper
“We already have two EditShare storage nodes that we rely on, and which have proven extremely reliable over a number of years,” said Gareth Steven, head of post production at Whisper. “This new project calls for content to be created and managed over an extended period of time, with large production teams accessing and editing the content simultaneously. EditShare and Tyrell showed us that the scalability and workflow functionality metour requirements perfectly.”
The new installation sees three EditShare EFS-300 storage systems, each with 256 TB capacity, which are seen by users as a single namespace for simplicity and security in operation. The storage network is freely and continuously expandable to provide capacities exceeding a petabyte if required.
“Content security was also a key requirement for Whisper,” said Simon Wocka, account manager at Tyrell. “Media storage is like a bank vault: the assets it contains are priceless and must be protected above all else. Security is a core part of the EditShare architecture, providing the best protection at every stage without compromising operational ease and flexibility.
“EditShare also allows access directly within the key post tools that will be used on these shows,” he continued. “Artists using Adobe Premiere Pro or Blackmagic DaVinci can use EditShare integrations within their software environment, allowing them to access content directly. They don’t need to change workstations or learn new commands and structures – it removes barriers and makes workflows much simpler.”
Tara Montfort, co-founder and EVP Business Development at EditShare, added, “We are delighted to support Whisper’s new projects. Our scalable storage solutions and intuitive workflow tools are designed to meet the complex needs of production teams, ensuring they can collaborate seamlessly and focus on what they do best – creating compelling content.”
The new storage network was installed in February 2024 and is already supporting the latest documentary productions at Whisper.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
About Tyrell
For 24 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance.
Azimuth, a full service editing, post-production, finishing and delivery facility, has a new home, purpose built from the ground up, on Eagle Street in Holborn in the heart of Central London. With the changing demands of modern broadcast – particularly the need to deliver in 4K HDR and with Dolby Atmos Home Entertainment audio – Azimuth have designed and built a modern, flexible, and adaptable post house to fulfill these requirements incorporating the latest in post technology and workflow methodologies. Systems integration was carried out by technology experts, Altered Images.
Re-Imagining Azimuth
Operations Director, Yives Reed describes the challenge that led to the new, re-imagined Azimuth being built: “post pandemic, OR Media (parent production company) had lots of projects coming through with multiple specialist factual and documentary series. As they were getting closer to post production, it was obvious that the Azimuth as was, was not set up to accommodate either the volume or the 4K HDR deliverables required so the time was right for a reset.
High-End Television Post Workflows
At the heart of Azimuth’s technology vision was the need to fully support a range of high-end television post workflows. To achieve this, they knew they needed a robust server and media management system that could securely handle multiple streams of high-bandwidth data, including 4K and even 8K RAW files, and effortlessly distribute these with real time playback wherever and whenever required within the facility.
Head of Technical Operations, Steve Oak describes the new picture finishing set up at Azimuth. “The bulk of the work going through the facility is 4K HDR and Dolby Atmos for IMF delivery. If that high bandwidth work sets your benchmark, it helps to make some pioneering decisions with our hardware. Between two Resolve Grades and three Online, three Colour Assist stations and two QC rooms we are reading and writing huge amounts of data at the same time. Alongside native workflows in Resolve, we’ve got Baselight and Flame Open EXR and uncompressed workflows with its own demanding requirements. In Resolve we’re working with multi-layered sequences, including uncompressed RAW, all supported by the 40 Gb/s network input from each of the Editshare SSD arrays.”
Oak continues, “we are bricks and mortar within a Central London location and despite our cloud presence, the bulk of our services are hosted here. When you go back to the shell of a building, you have the chance to shape it in the way that you think it should be going forward. We wanted flexibility with what we put into place now and how it might be different in six or twelve months’ time which is not how most post houses work.”
The Need For Flexibility
“With Editshare, we have a petabyte of spinning disk and 200 terabytes of SSD between which we can move workspaces seamlessly while carrying on working. Importantly, Editshare is NLE agnostic allowing our customers to work the way they want to work with media plug-ins and workspaces for Media Composer, Resolve and Premiere Pro respectively.
“At Azimuth, we bring the native material into a Resolve conform to effectively create a re-link environment. We get a lot of XAVC at 300 and 450 Mb/s, RED, Canon XF, Sony X-OCN and ProRes RAW. In Final Post it means that we can have quite large workspaces and we can be pulling a huge amount of bandwidth per client.
Better Workflows
“An Editshare media asset management system sits on top for media encoding and cloud integration where you can work within an intuitive web GUI, all of which is tied into a server giving us better performance for our dollar than any other we reviewed. Investing in Editshare was a no-brainer.”
Reed concurs, “ Editshare gives us performance storage with a lot of useful tools to support a fully modern workflow and an agnostic approach to applications. It’s flexible and has a strong track record.”
Oak is consistently looking towards what’s next and was additionally impressed by Editshare’s M&E-centric approach, increasing use of automation and roadmap, “Editshare’s acquisition and integration of MediaSilo reflects the vendor’s approach. You can set up watch folders through your FLOW environment so you can export a cut and it will transcode and upload it to MediaSilo, and anyone within that group will get a notification that it’s been uploaded. It can scan our MediaSilo cloud storage through a Storage DNA MAM, that sits on top of our whole environment, and bring those assets back down again and deep archive on LTO on completion of a project. Editshare offers us better workflows with less human time and more automation.”
“Editshare gives us performance storage with a lot of useful tools to support a fully modern workflow and an agnostic approach to applications.”
Transforming innovations in workflow, server and delivery from storyboard to screen
Boston, MA, 24 May 2024 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, will use its presence at BroadcastAsia 2024 (stand 6G2-10, Singapore Expo, 29 – 31 May) to highlight the creative, economic and productive benefits of its unified approach to content management. The presentation will show EditShare’s scalable and collaborative solutions for media across multiple premises, cloud and hybrid implementations, focusing on ease of operation and security of content.
EFS, the EditShare media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – like DPX, OpenEXR, 4k, 8k and beyond – EFS NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment, including traditional servers, nearline storage, archives and the cloud.
MediaSilo, the video collaboration platform for sharing work in progress, sees enhanced review functionality, including side-by-side version comparisons, and more facilities for making, tracking and acknowledging comments and sign-offs. To provide protection when sharing review material, MediaSilo incorporates visible and forensic video watermarking as well as image and document watermarking, dynamically inserting customizable viewer information into the file. The result is a secure but effective way of distributing all assets, including scripts, casting shots and marketing materials as well as content.
Improved security, along with more branding customization and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screening platform widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.
“From the foundation of EditShare, 20 years ago, our overriding aim has been to give creators the tools they need to make and deliver great content, without tying them up in technology,” said Tara Montford, EVP Sales and Co-Founder at EditShare. “That still drives our thinking today, and we continue to innovate as we strive for those goals. We allow open interworking with the creative tools users really need, providing the platform for truly end-to-end workflows from script to screen; and we protect it all through excellent security.”
Visitors to BroadcastAsia will discover all the latest enhancements to EditShare products, like FLEX Sync which provides powerful tools to sync with services like Amazon S3, Wasabi and Backblaze, and the new EditShare One Organize module, ensuring users can easily identify assets whether they are stored locally, remotely or in the cloud.
Find out more on stand 6G2-10 at BroadcastAsia 2024, or visit www.editshare.com
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Beyond storage with workflow, server and delivery solutions from storyboard to screen
Stand S1-E20, CABSAT, Dubai World Trade Centre, 21 – 23 May 2024 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, is celebrating its 20th and CABSAT’s 30th anniversaries by bringing its latest remarkable advances to the MENA region (stand S1-E20, Dubai World Trade Centre, 21 – 23 May). Visitors will see the breadth of coherent solutions from EditShare, bringing benefits beyond storage, from storyboard to screen.
EFS, the EditShare media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – like DPX, OpenEXR, 4k, 8k and beyond – NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment, including traditional servers, nearline storage, archives and the cloud.
MediaSilo, the popular tool for sharing work in progress, sees enhanced review functionality, including side-by-side version comparisons, and more facilities for making, tracking and acknowledging comments and sign-offs. To provide protection when sharing review material, MediaSilo incorporates visible and forensic watermarking, dynamically inserting customizable viewer information into the file. The result is a secure but effective way of distributing all assets, including scripts, casting shots and marketing materials as well as content.
Improved security, along with more branding customization and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screener widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.
“It’s great to be able to share major milestones with CABSAT: our 20th, the event’s 30th,” said Vincent Eade, RVP sales EMEA at EditShare. “Our goal has always been on freeing creators so they can concentrate on making great content, we do this by providing the storage and workflow tools they need along with a secure way of collaborating on projects and sharing material, all the way from ingest to screen.”
“I’ve had the privilege of attending CABSAT many times,” Eade continued, “and I know that it is a great opportunity to have detailed, positive conversations with the industry. That helps us set our own development plans, so we can deliver even better solutions in the future.”
EditShare staff will be on hand at CABSAT to talk about all of the latest enhancements, find out more on stand S1-E20 at CABSAT, or click here to get in touch.
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Workflow, server and delivery solutions from storyboard to screen
Stand D40, London Olympia, May 15-16, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, is exhibiting at the 2024 Media Production & Technology Show to showcase its unified approach to content management. The demonstration will show EditShare’s scalable and collaborative solutions for media across multiple premises, cloud and hybrid implementations, focusing on ease of operation and security of content.
EFS, the EditShare media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – like DPX, OpenEXR, 4k, 8k and beyond – EFS NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment including traditional online servers, nearline storage, archives and the cloud. Attendees at the Media Production & Technology Show will have the exclusive opportunity to experience a live demo of this cutting-edge technology firsthand.
MediaSilo, the premier video collaboration platform trusted by the biggest names in entertainment, sees enhanced review functionality, including side-by-side version comparisons, @ user mentioning, and range-based commenting to provide feedback on entire scenes. To provide protection when sharing videos for review, MediaSilo incorporates visible and forensic watermarking, dynamically inserting customisable viewer information into the file. Now MediaSilo also offers image and document watermarking, protecting non-video content including scripts, casting shots and marketing materials.
Also, MediaSilo is now seamlessly integrated with Atomos’ pioneering cloud-connected range of camera-mounted monitor-recorders, offering attendees a firsthand view of this innovative collaboration. Camera to Cloud workflows accelerate the creative process by shrinking the capture-to-edit timeframe, enabling editors to begin working on media instantly instead of waiting for hard drives or delayed file transfers. The Atomos MediaSilo integration elegantly unlocks these capabilities. Additionally, MediaSilo creates dynamic review links that automatically update as more footage is shot, providing external collaborators with one destination for feedback.
Improved security, along with more branding customization and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screener widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.
“EditShare was formed 20 years ago now, and from that day to this our sole focus has been on freeing content creators to exercise their craft and not worry about the technology,” said Tara Montford, Co-Founder and EVP of Sales at EditShare. “That still drives our developments today, and we continue to innovate as we strive for those goals. We allow open interworking with the tools users really need such as editing software; we provide the platform for truly end-to-end workflows from ingest to screeners; and we protect it all through excellent security,
“Our direction is set through a deep understanding of our clients and their needs, so events like MPTS are vital in building and maintaining those relationships,” Montford added.
Staff will be on hand on stand D40 at MPTS to talk about all of the latest enhancements to EditShare products, like FLEX Sync which provides powerful tools to sync with services like Amazon S3, Wasabi and Backblaze to create an automated but completely secure, completely reliable backup system.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Major South African production facility uses EFS and FLOW
Boston, MA, March 4, 2024 – Rapid Blue, one of the leading production companies in Africa, is now using the EFS 300 storage system from EditShare for all its in-house shows. Through the use of EditShare FLOW media management and workflow tools, the company has built a very efficient and cost-effective platform which allows multiple users direct access for review and approval, as well as supporting large post production teams. Rapid Blue’s productions encompass a diverse array of content, spanning from drama serials such as Is’thunzi to studio shows like Family Feud South Africa and Last One Laughing South Africa, as well as location-based reality programs including The Bachelor and Come Dine With Me South Africa. Rapid Blue, who is part of BBC Studios’ international family of production companies, is also the South African producer of international hits such as The Great South African Bake Off and Dancing with the Stars. The result is large volumes of content acquisition, often needing very rapid turnaround times.
When its central storage system reached end of life and began to raise serious issues with reliability, Rapid Blue looked for a system that would deliver content security as the top priority. Workflows needed to be fast, intuitive and cost effective. The EFS platform answered all the questions, and the company installed a 280TB storage network, implementing the system in conjunction with Protea Broadcast & Multimedia, EditShare’s South African partner.
“The whole facility runs off it, and it’s been awesome,” said Jacques Wolfaardt, Rapid Blue Head of IT. “It hosts almost all of our productions, and we can connect all our edit suites – as many as 20 – at the same time on the same content, giving us great productivity and fast turnarounds.”
Rapid Blue uses both Adobe Premiere Pro and DaVinci Resolve non-linear editors, and both are tightly integrated into the EditShare FLOW media management functionality. The relevant parts of the shared storage appear as locations within the software, so editors get direct access to the material they need, and can save cuts directly to the storage network.
“We connect many desktops directly to FLOW, and it automatically generates high-quality proxies” Wolfaardt said, “Producers working on their own computers can select the content they need from bulk ingests before it gets to editors – and reality shows generate a massive amount of content. They can also review and approve cuts, all without tying up edit suites just to look at material. That saves us time and resources, and makes us much more efficient.
“We also use the workflow automation in FLOW,” he continued. “It creates all the deliverables in different formats, and delivers them to FTP sites, without tying up staff or facilities.”
James Macpherson of Protea Broadcast & Multimedia said “Reliability was a key deciding factor for Rapid Blue, and we could clearly show that EditShare leads the field. In production, deadlines are often very tight, and a day’s delay can be catastrophic.
“Jacques and his team would certainly let me know if there had been any issues, but EditShare has delivered the performance they need with no downtime.”
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Expanded lineup includes new EFS NVMe finishing nodes, revolutionary private cloud technology and powerful enhancements to FLOW asset management, MediaSilo and Screeners.com
Boston, MA, February 29, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows, is celebrating 20 years of outstanding innovation at the 2024 NAB Show (booth SL8087, Las Vegas Convention Center, 14 – 17 April). It will mark the milestone by unveiling powerful new tools for producers and post facilities, new software and hardware, and the initial integration between FLOW and MediaSilo.
EditShare has always pushed the boundaries of media engineered storage solutions and will be demonstrating for the first time the new EFS NVMe, which enables creatives to work in demanding media formats such as DPX, OpenEXR, 4K/8K and beyond – all powered by the media aware industry standard file system, EFS. EFS NVMe provides unprecedented throughput, three times greater than the aggregate bandwidth of previous SSD generation servers, making it ideal for users working with VFX and other high bandwidth, high throughput environments.
EditShare completed its merger with Shift Media in September 2023, and at NAB 2024 the company is already unveiling major steps in integration and enhancements. Users of FLOW, the asset and workflow management platform integrated into EditShare’s storage systems, will be able to directly access all of the tools in the MediaSilo video collaboration platform to distribute viewing copies and collate annotations, speeding still further the processes of collaboration and content sign-off.
Within MediaSilo, collaborative creative editorial review improvements will include side-by-side version comparisons, user mentioning and range-based commenting. These advances further the effectiveness of MediaSilo as a review tool during the production and post timeline. To protect content, MediaSilo incorporates visible and forensic watermarking, which dynamically inserts viewer information into the file and is completely customizable including text and images. EditShare also recently released image and document watermarking support in MediaSilo, further bolstering its security capabilities for assets such as scripts, casting shots, and sensitive marketing materials.
Screeners.com, the preferred press screener solution of publicists and content security teams, will see a fresh look unveiled for the reviewer user interface. Publicists will have more branding customization options including in-video logo watermarks, specific color palettes on network pages, and broader options for key art. Reviewers will see an enhanced OTT-style experience with improved content recommendations, watchlists, and expiration notifications.
“From the day, 20 years ago, that EditShare was formed, there has been a tight focus on freeing content creators to exercise their craft, minimizing the need to interact with the technology,” said Tara Montford, Co-Founder and EVP Sales at EditShare. “Thanks to the close relationship we have with our clients, we are able to understand their needs and rapidly develop solutions to meet them.
“I am particularly proud of the way we have integrated the former Shift Media technology into our overall platform and program,” he added. “To be able to unveil really complex interworking just a few months after the merger is impressive. But what is really important is that it makes both EditShare FLOW and MediaSilo even more effective and valuable for our clients.”
Also on display at NAB 2024 will be FLEX Sync, which builds on EditShare FLEX’s cloud storage management layer. FLEX Sync provides powerful tools to sync with services such as Amazon S3, Wasabi and Backblaze. By making it easy to establish sync destinations and pick storage tiers, users will have complete confidence in their backups to the cloud. FLEX Sync also paves the way to use the cloud for specialist processor-intensive tasks like AI, fully integrated into the workflow.
Now available with all new EFS systems, EditShare Connect features new swift link technology, a revolutionary productivity tool turning your on-premise storage into your own private cloud for remote editing workflows. Reliably connect from any location using automatic latency detection and use your favorite NLE software on any OS to work on your media remotely and securely.
Finally, NAB Show will see the launch of expanded EditShare One functionality. EditShare One enhances the experience of FLOW users by providing a single user interface for collaborating across the FLOW feature set. Organize, thelatest EditShare Onemodule, ensures users can easily identify assets, whether they are stored in the cloud, on-premise or in a hybrid network. It means a producer or edit assistant can preview and log assets, view and edit metadata, and prepare content for work from any connected desktop, releasing edit suites for creative work. Organizejoins the Produce module as part of EditShare One’s transformational approach to asset management, organization and collaboration during video production and post-production.
Celebrate the 20th anniversary with EditShare on booth SL8087, book time with us at the show by clicking here.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
