EditShare Celebrates Anniversaries at CABSAT with Innovations, Integrations and Implementations
Beyond storage with workflow, server and delivery solutions from storyboard to screen
Stand S1-E20, CABSAT, Dubai World Trade Centre, 21 – 23 May 2024 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, is celebrating its 20th and CABSAT’s 30th anniversaries by bringing its latest remarkable advances to the MENA region (stand S1-E20, Dubai World Trade Centre, 21 – 23 May). Visitors will see the breadth of coherent solutions from EditShare, bringing benefits beyond storage, from storyboard to screen.
EFS, the EditShare media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – like DPX, OpenEXR, 4k, 8k and beyond – NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment, including traditional servers, nearline storage, archives and the cloud.
MediaSilo, the popular tool for sharing work in progress, sees enhanced review functionality, including side-by-side version comparisons, and more facilities for making, tracking and acknowledging comments and sign-offs. To provide protection when sharing review material, MediaSilo incorporates visible and forensic watermarking, dynamically inserting customizable viewer information into the file. The result is a secure but effective way of distributing all assets, including scripts, casting shots and marketing materials as well as content.
Improved security, along with more branding customization and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screener widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.
“It’s great to be able to share major milestones with CABSAT: our 20th, the event’s 30th,” said Vincent Eade, RVP sales EMEA at EditShare. “Our goal has always been on freeing creators so they can concentrate on making great content, we do this by providing the storage and workflow tools they need along with a secure way of collaborating on projects and sharing material, all the way from ingest to screen.”
“I’ve had the privilege of attending CABSAT many times,” Eade continued, “and I know that it is a great opportunity to have detailed, positive conversations with the industry. That helps us set our own development plans, so we can deliver even better solutions in the future.”
EditShare staff will be on hand at CABSAT to talk about all of the latest enhancements, find out more on stand S1-E20 at CABSAT, or click here to get in touch.
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Workflow, server and delivery solutions from storyboard to screen
Stand D40, London Olympia, May 15-16, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, is exhibiting at the 2024 Media Production & Technology Show to showcase its unified approach to content management. The demonstration will show EditShare’s scalable and collaborative solutions for media across multiple premises, cloud and hybrid implementations, focusing on ease of operation and security of content.
EFS, the EditShare media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – like DPX, OpenEXR, 4k, 8k and beyond – EFS NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment including traditional online servers, nearline storage, archives and the cloud. Attendees at the Media Production & Technology Show will have the exclusive opportunity to experience a live demo of this cutting-edge technology firsthand.
MediaSilo, the premier video collaboration platform trusted by the biggest names in entertainment, sees enhanced review functionality, including side-by-side version comparisons, @ user mentioning, and range-based commenting to provide feedback on entire scenes. To provide protection when sharing videos for review, MediaSilo incorporates visible and forensic watermarking, dynamically inserting customisable viewer information into the file. Now MediaSilo also offers image and document watermarking, protecting non-video content including scripts, casting shots and marketing materials.
Also, MediaSilo is now seamlessly integrated with Atomos’ pioneering cloud-connected range of camera-mounted monitor-recorders, offering attendees a firsthand view of this innovative collaboration. Camera to Cloud workflows accelerate the creative process by shrinking the capture-to-edit timeframe, enabling editors to begin working on media instantly instead of waiting for hard drives or delayed file transfers. The Atomos MediaSilo integration elegantly unlocks these capabilities. Additionally, MediaSilo creates dynamic review links that automatically update as more footage is shot, providing external collaborators with one destination for feedback.
Improved security, along with more branding customization and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screener widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.
“EditShare was formed 20 years ago now, and from that day to this our sole focus has been on freeing content creators to exercise their craft and not worry about the technology,” said Tara Montford, Co-Founder and EVP of Sales at EditShare. “That still drives our developments today, and we continue to innovate as we strive for those goals. We allow open interworking with the tools users really need such as editing software; we provide the platform for truly end-to-end workflows from ingest to screeners; and we protect it all through excellent security,
“Our direction is set through a deep understanding of our clients and their needs, so events like MPTS are vital in building and maintaining those relationships,” Montford added.
Staff will be on hand on stand D40 at MPTS to talk about all of the latest enhancements to EditShare products, like FLEX Sync which provides powerful tools to sync with services like Amazon S3, Wasabi and Backblaze to create an automated but completely secure, completely reliable backup system.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Integration between MediaSilo and Atomos Cloud Studio unlocking rapid transfer of content from on-set to editors to be showcased at NAB 2024
Boston, MA – April 11, 2024 – EditShare®, a technology leader that enables storytellers to create and manage collaborative media workflows, today announced it has partnered with Atomos to bring camera to cloud workflows to MediaSilo, the leading video collaboration platform. MediaSilo will be integrated with Atomos’ pioneering cloud connected range of camera mounted monitor-recorders, which can be attached to virtually any HDMI or SDI camera source. Camera to Cloud workflows accelerate the creative process. By shrinking the capture-to-edit time frame, editors can begin working on media instantly instead of waiting for hard drives or delayed file transfers. The Atomos MediaSilo integration unlocks these capabilities elegantly. Simply connect your camera to your cloud enabled Atomos device via HDMI or SDI. After pairing your device via your Atomos Cloud Studio account and adding MediaSilo as your destination, you can select the target project and folder for media upload. Once you hit record, proxy files will automatically sync to the MediaSilo project or folder you have selected. Team members can then jump in to start reviewing the footage as it arrives. MediaSilo also creates dynamic review links that automatically update as more footage is shot, so external collaborators have one destination for feedback.
Access to your MediaSilo account is included in Atomos Cloud Studio’s Camera to Cloud plan. Anyone purchasing an Atomos Connect (for Ninja V, V+, Ninja or Ninja Ultra), a Shogun, or Shogun Ultra automatically receives a free all-inclusive subscription. Both plans include single/dual recording, 4K upload, and progressive upload, Atomos’ unique progressive file transfer technology that gets content into MediaSilo while you are still shooting.
EditShare CEO Ramu Potarazu said, “We’re extremely excited to start MediaSilo’s camera to cloud journey with Atomos. Our decision was rooted in the EditShare brand ethos of flexibility: we want our customers to work with creative tools of their choice. Integrating MediaSilo to Atomos products such as the Shogun and Ninja lets people choose the right camera product for each project. We look forward to seeing our customers benefit from the speed and flexibility they’ll see with MediaSilo + Atomos camera to cloud.”
“I’m delighted to announce another camera to cloud integration with Atomos Cloud Studio. We’ve always considered ourselves to be a neutral ‘gateway’ to a wide selection of secure destinations for our customers’ content,” said Jeromy Young, CEO of Atomos. “MediaSilo is highly respected in the post production world for accelerating collaboration, and its addition to our online platform offers our DNx-orientated customers in particular a route into Camera to Cloud. It’s very much a win-win scenario for both parties.”
The integration will be on display at NAB 2024 at both the Atomos booth (Central Hall – C4931) and the EditShare booth (South Hall Lower – SL8087), and will be generally available in mid Q2 of 2024.
For more information on all EditShare solutions, please visit the website at www.editshare.com. Information on the Atomos product portfolio can be found at www.atomos.com.
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About EditShare EditShare is a technology leader that enables collaborative media workflows from storyboard to screen on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration. EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
About Atomos Atomos is a video technology innovator. When we started just over a decade ago, we combined high-quality touchscreen monitors, removable storage, and Apple ProRes to dramatically improve the quality of video captured by almost any camera. For the first time, video makers could take the uncompressed output from the camera and store it in Apple’s professional, easy-to-edit format.
With Connect, Atomos extends the capabilities of its monitor-recorders with a host of cloud-based tools and services. Content creators now have greater peace of mind as their footage is simultaneously stored on the camera, in the cloud and on the Atomos recorder. Workflows anywhere in the world can access media from a cloud connected Atomos device. Our online services extend our physical products’ capabilities, empowering filmmakers, and video creators with essential tools for camera-to-cloud, collaboration and review, cloud editing, live multi-cam production, wireless timecode, and streaming. It is a flexible ecosystem of subscription-based services that can grow with customers’ needs.
Expanded lineup includes new EFS NVMe finishing nodes, revolutionary private cloud technology and powerful enhancements to FLOW asset management, MediaSilo and Screeners.com
Boston, MA, February 29, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows, is celebrating 20 years of outstanding innovation at the 2024 NAB Show (booth SL8087, Las Vegas Convention Center, 14 – 17 April). It will mark the milestone by unveiling powerful new tools for producers and post facilities, new software and hardware, and the initial integration between FLOW and MediaSilo.
EditShare has always pushed the boundaries of media engineered storage solutions and will be demonstrating for the first time the new EFS NVMe, which enables creatives to work in demanding media formats such as DPX, OpenEXR, 4K/8K and beyond – all powered by the media aware industry standard file system, EFS. EFS NVMe provides unprecedented throughput, three times greater than the aggregate bandwidth of previous SSD generation servers, making it ideal for users working with VFX and other high bandwidth, high throughput environments.
EditShare completed its merger with Shift Media in September 2023, and at NAB 2024 the company is already unveiling major steps in integration and enhancements. Users of FLOW, the asset and workflow management platform integrated into EditShare’s storage systems, will be able to directly access all of the tools in the MediaSilo video collaboration platform to distribute viewing copies and collate annotations, speeding still further the processes of collaboration and content sign-off.
Within MediaSilo, collaborative creative editorial review improvements will include side-by-side version comparisons, user mentioning and range-based commenting. These advances further the effectiveness of MediaSilo as a review tool during the production and post timeline. To protect content, MediaSilo incorporates visible and forensic watermarking, which dynamically inserts viewer information into the file and is completely customizable including text and images. EditShare also recently released image and document watermarking support in MediaSilo, further bolstering its security capabilities for assets such as scripts, casting shots, and sensitive marketing materials.
Screeners.com, the preferred press screener solution of publicists and content security teams, will see a fresh look unveiled for the reviewer user interface. Publicists will have more branding customization options including in-video logo watermarks, specific color palettes on network pages, and broader options for key art. Reviewers will see an enhanced OTT-style experience with improved content recommendations, watchlists, and expiration notifications.
“From the day, 20 years ago, that EditShare was formed, there has been a tight focus on freeing content creators to exercise their craft, minimizing the need to interact with the technology,” said Tara Montford, Co-Founder and EVP Sales at EditShare. “Thanks to the close relationship we have with our clients, we are able to understand their needs and rapidly develop solutions to meet them.
“I am particularly proud of the way we have integrated the former Shift Media technology into our overall platform and program,” he added. “To be able to unveil really complex interworking just a few months after the merger is impressive. But what is really important is that it makes both EditShare FLOW and MediaSilo even more effective and valuable for our clients.”
Also on display at NAB 2024 will be FLEX Sync, which builds on EditShare FLEX’s cloud storage management layer. FLEX Sync provides powerful tools to sync with services such as Amazon S3, Wasabi and Backblaze. By making it easy to establish sync destinations and pick storage tiers, users will have complete confidence in their backups to the cloud. FLEX Sync also paves the way to use the cloud for specialist processor-intensive tasks like AI, fully integrated into the workflow.
Now available with all new EFS systems, EditShare Connect features new swift link technology, a revolutionary productivity tool turning your on-premise storage into your own private cloud for remote editing workflows. Reliably connect from any location using automatic latency detection and use your favorite NLE software on any OS to work on your media remotely and securely.
Finally, NAB Show will see the launch of expanded EditShare One functionality. EditShare One enhances the experience of FLOW users by providing a single user interface for collaborating across the FLOW feature set. Organize, thelatest EditShare Onemodule, ensures users can easily identify assets, whether they are stored in the cloud, on-premise or in a hybrid network. It means a producer or edit assistant can preview and log assets, view and edit metadata, and prepare content for work from any connected desktop, releasing edit suites for creative work. Organizejoins the Produce module as part of EditShare One’s transformational approach to asset management, organization and collaboration during video production and post-production.
Celebrate the 20th anniversary with EditShare on booth SL8087, book time with us at the show by clicking here.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
You already know how important good audio and sound is for a film. When was the last time you watched through the entirety of a video with bad-quality audio? As an audience, we can deal with a certain level of poor video quality, provided the sound quality is still good. However, as soon as the sound is bad, we’ll stop watching.
While filmmaking is a visual medium for storytelling, it’s undeniable that audio plays a huge role in the process. To create great films and videos, you need to produce great audio and sound. Let’s take a look at 8 tips to achieve great film audio production.
Microphone choices
First things first, let’s talk about microphones. Yes, every camera nowadays comes fitted with its in-built microphone, but let’s be honest…these simply don’t cut it.
If you’re serious about capturing great audio and sound, you must invest appropriately. Just as we invest in cameras to achieve beautiful visuals, we need to invest in microphones and develop professional microphone techniques to capture stunning audio.
For video production, there are two main microphones to consider:
Shotgun mics
Long and cylindrical, the shotgun microphone is directional. It picks up sounds directly in front of the mic while rejecting and toning down ambient sounds to the rear and sides.
Shotgun microphones are highly versatile, allowing you to capture all kinds of sound, from actor dialogue to room noise and wild sound. Because of its directional nature, you will need to think about where you place a shotgun microphone and how you use it. We’ll take a look at how to do this below.
Some of the broadcast-grade shotgun mics you may want to consider:
Lavalier microphones, often termed “lav mics” or “lavs” in the industry, are the classic small-form clip-on microphones you’ll see used frequently in interview videos or where a presenter is talking to the camera.
Unlike their shotgun counterparts, lavalier microphones are very small and designed to be lowkey and unobtrusive. Because of this, Lav mics don’t really pick up that much background noise. Lavs are much more about capturing quality, clear audio from the person they’re attached to.
Some of the broadcast-grade lavalier mics you may want to consider:
To boom, or not to boom? That’s a common question when tackling how to capture great audio during video production. As discussed above, there’s a clear difference between shotgun and lav mics. To capture really high-quality audio and sound for your film project, you need to consider the following:
Which one you’re going to use
When you’re going to use it
Where you’re going to use it
With a lavalier microphone, you’ll capture clear, crisp human speech from the actor. However, it can create a sense of closeness for the audience, which may feel a little jarring or strange if we’re watching a wide shot. This is where you need to think about the microphone perspective.
Shotgun microphones can be attached to a boom pole, which then gives you the freedom to experiment with the microphone perspective. If you’re looking for closeness, you can bring the boom in closer to the actor. Equally, if you’re going for a wider shot and want to capture a bit more of the room tone or environment, you can bring that boom away so that the audio recording feels more natural with what you see on screen.
Stop and listen
When you’re in the middle of production, firing on all cylinders and juggling ten things at once, it can be easy to forget to check your audio before hitting record. However, it’s an essential part of any professional production.
When you take the time to listen to your audio before each shot, you’re allowing yourself to catch any potential mistakes or errors. You may notice that you can hear the traffic from a distant highway or planes from a nearby flight path. All these details help you to adjust and rethink the way you shoot this particular scene. Or perhaps (I’ve experienced this plenty of times), you realize you need to switch on your microphone!
By taking the time and slowing down to listen and double-check things, we save ourselves a lot of pain further down the line in post-production.
Invest in necessary accessories
Again, just like with cameras, where we buy different lenses and ND filters for specific scenarios, along with tripods, lights and whatever else you can think of, you need to invest in additional accessories and gear for your audio-capturing gear.
Noise-canceling headphones
On the topic of listening to audio before shooting, it’s well worth purchasing a high-quality pair of noise-canceling headphones. These will eliminate all the background noise on set and enable you to focus on the actual sound of the film. This approach often helps you detect any potential mistakes that need to be smoothed out. When the guy with the headphones on set says do it again, you do it again.
Some of the best noise-canceling headphones you may want to consider are:
It’s advisable always to avoid filming in windy conditions at all costs. However, that’s sometimes easier said than done. As filmmakers, we can’t control the weather; therefore, it’s well worth ensuring all your microphones (lavaliers and shotguns) have deadcats. These fluffy mic buffs will shield the condenser from any unwanted noise, such as wind or even a sharp exhale of breath, that could cause the audio to clip and create all kinds of issues in the edit.
Compressors and limiters
Making use of compressors and limiters can help you to smooth out an audio signal. On many higher-end microphones, you may well find that they already come with an in-built option for limiting. Employing a limiter prevents the amplitude of a signal from exceeding a predetermined value. In other words, you hopefully stop any potential clipping from happening.
Meanwhile, a compressor will reduce the volume of louder sounds while amplifying quieter sounds. This effectively compresses the audio signal’s dynamic range, making it “smoother” and easier to work with.
Think about your location
When you’re location scouting in pre-production, don’t just analyze a space from a visual perspective. Think about location in terms of audio.
How does your voice carry in a certain location – is it bouncing off walls and echoing? Are you on a busy flight path? What elements of the environment can you control, and what can you not?
Developing location-sound strategies will help you immensely later in post. Ideally, the more things you control, the better.
Room tone
On the topic of location, it’s a great idea to pick up room noise and ambient sound from the places you shoot in. Think of this as Foley on set.
When you’re in post-production working on your film sound design (more on that below), it can be very difficult (often impossible) to recreate the exact ambiance and match it with the scene you’re working with. Sometimes called “room tone,” this process helps you precisely capture the tone of your room.
For this, you may want to invest in an audio recorder, or you can use something like a shotgun microphone. However, you do it, it’s a really useful habit to have, giving your sound designer much more to work with in the edit.
Clean dialogue
Depending on the type of video or film you’re making, you may want “clean dialogue” capture.
Even if two actors are interacting with each other, going back and forth in a scene, it’s a good idea to have them redo their lines afterward, just one actor at a time. Capturing these lines crisply and clearly, with no interference from anyone else, gives you much more to work with in post-production. Clean dialogue can allow you to speed up lines, cut them out, overlay them elsewhere, and perform many other little tricks in the edit.
Post-production
Typically, the phrase “we’ll fix it in post” should cause you to run for the hills. As a professional filmmaker, you should never rely on post-production as a surefire way to patch up bad production. However, certain elements of post-production audio are essential when it comes to quality audio and sound.
For example, don’t be afraid of SFX. Great filmmakers understand that not everything can be captured during production. When you’re editing your film, you need to work closely with SFX to help build out your environments with sound design, helping to bring the visuals to life and make the audience feel like they’re truly there. This is where capturing things like room tone and ambiance can lend a helping hand.
Additionally, if working with actors, you may also need to capture ADR (audio dialogue replacement) to ensure you’ve got the best-sounding edit possible.
Wrapping up
So, there are 8 great tips to help you capture great audio and sound in your next video. It’s a challenging part of the filmmaking process to perfect, and many filmmakers can shy away from it. However, as this arti
In the ever-changing world of broadcasting, remote projects have transformed the industry. The pandemic showed us what was possible, with production moving from inside studios to live locations and even peoples’ homes, using techniques that may include remote desktop software and cloud platforms such as Zoom and Amazon Web Services (AWS).
Several elements are needed to execute remote broadcasting successfully, including a reliable internet connection, quality broadcast equipment and web-based tools for collaborating on video editing, graphics and more. Broadcasters also face continuously shifting, imminent deadlines, so streamlining workflows and sharing files quickly is imperative. That’s why employing the right collaboration tool is so important.
Why team collaboration is essential for remote broadcasts
Remote broadcasts require capturing massive amounts of audio and video content from remote locations and sending it all to a central facility or studio. The remote production team must collaborate efficiently with that facility to ensure a seamless broadcast.
Digital video transmission enables the delivery of high-quality content and timely updates to their audiences, regardless of the geographical distance between facilities. That’s why having the right equipment is imperative for the success of a remote broadcast.
In this industry, creating and editing content quickly is nonnegotiable. If a single copy of media gets lost or destroyed, finding something else to plug in for that evening’s broadcast in a pinch can cause a frenzy, with producers and editors scrambling to fill the slot. That’s why resilience is essential, along with having alternate media available online at all times. If a producer needs to pivot to a new story at the last minute, they must have access to all the required assets without adding the unnecessary delays of searching for the proper files.
Employing the right video collaboration software can increase your team’s overall efficiency and help establish clear goals. Sharing information quickly and easily saves you the most precious resource available in broadcasting – time. Additionally, when your team sees the results of their work in real-time, it can help boost morale and strengthen the culture.
How MediaSilo accelerates collaboration
MediaSilo’s cloud-based video management and collaboration software is designed to streamline your workflow and video collaboration process. The software provides real-time feedback and file sharing in a secure web-based environment ideal for remote teams.
From a production and post-production standpoint, employing video collaboration software like MediaSilo is an essential ingredient in a remote broadcast team’s success. The tool makes it easy to manage, share, review and present your video projects all in one place. MediaSilo is a creative collaboration HQ that provides the following capabilities:
Asset management
Save time with fast file uploads that allow you to store everything from clips to scripts to project files in one secure location so they are ready to use. Accelerate your team’s creative process with intuitive folder navigation, metadata-rich search and tagging, and flexible user permissions. You’ll also be able to keep your assets current, track changes and update versions as needed.
Streamlined communication
Expedite your review process and make edit requests clear using time-coded comments or on-screen drawings. Brainstorm and collaborate with your entire team, whether in the field or the studio, in real-time with MediaSilo’s cloud-based software (available through the web browser or app). Enable private or password-protected external links—allowing outside collaborators to interact with your team. You can also limit comments to a select user group to keep your information assets confidential.
Showcased content with Spotlight
MediaSilo empowers broadcasters to create bespoke digital experiences that showcase content as intended with customizable templates, pitch decks and microsites. Share access with specific users via password or to a broader audience with open access. Gauge what content gets the most engagement with Insights, the analytics tool that allows you to track activity, viewing location and history of any individual user, file, link or presentation.
Trusted security
Ensure only specific users can access your content with MediaSilo’s password-less login and multi-factor authentication. The most effective theft-deterrent measure is available by placing user-specific SafeStream™ customizable watermarks on your content. You can also generate one-time links to verify user identity, grant secure access to login, and share content securely with private expiration-dated links and role-based user permissions.
Data-driven insights
MediaSilo makes it easy to see your videos’ performance in real time within one central dashboard. You can measure the engagement of your content, review user logs, monitor drop-off points, and more—to see which users and files are the most active. You can also export your data in different formats and track review links to see views, comments, and approvals.
Why broadcast professionals choose MediaSilo
MediaSilo solves many common problems faced by broadcast professionals. Remote broadcasters often encounter unreliable internet upload performance. MediaSilo tracks the progress of your uploads, reports on the speed and recovers the files if your connection is interrupted. Our robust tools for managing user permissions and two-factor authentication mean you never have to worry about gaining secure access to station video and graphic assets.
MediaSilo also helps broadcast professionals with the following:
Organizing, storing and sharing digital media files
Collaboration for vital feedback
Synchronization with your timeline for adequate changes
Managing, sharing, reviewing and presenting video projects
Faster project approvals
Today’s broadcast professionals and post-production teams want the freedom to choose the tools they prefer without compromising the creative process, and that’s where MediaSilo comes in.
Widely known as a go-to platform for post-production professionals in the TV, media and entertainment industries, MediaSilo is used by production companies, broadcasters and content creators worldwide. Providing a centralized hub for media management, collaboration and distribution, MediaSilo streamlines your workflows, accelerates team collaboration and helps you distribute content to the market faster.
MediaSiloallows for easy management of your media files, seamless collaboration for critical feedback, and out-of-the-box synchronization with your timeline for efficient changes. See how MediaSilo is powering modern post-production workflows with a 14-day free trial.
Kim is a seasoned content marketing professional with over 15 years of corporate communications experience. Her sweet spot is with creative writing, both short and long-form, and she has a proven track record working with IBM, Jackson Healthcare, and Walt Disney World, among many others. Kim is also a singer and actor and has been performing on stage and screen since she was a child. She has a great passion for TV and film production and went to school for broadcast journalism.
Corporate learning specialist migrates workflows to the cloud
Boston, MA, November 6, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has provided the migration path to the cloud for AMP Creative. With offices in Dallas and Seattle, AMP Creative brings a fresh approach to corporate learning, using video to create tailored programs that are immersive and compelling.
As a successful business, AMP Creative has a growing archive of content and elements which can be re-used in new projects. At the same time, it has to provide support for designers working today, allowing them to manage work in progress and create deliverables, as well as providing secure archiving.
For some years AMP Creative has used EditShare storage solutions to manage its media. More recently, business transformational programs, driven by the COVID-induced need to implement remote working, have led the company towards the cloud for much of its IT. It turned to EditShare to provide the same transparent transition for media workflows.
FLEX is the EditShare workflow and asset management platform for the cloud. It mirrors precisely the functionality of FLOW which AMP Creative already used to manage content and projects, with the same comfortable and familiar user interfaces.
The challenge was to implement a practical, affordable infrastructure to meet AMP Creative’s needs. The solution was to use EditShare FLEX to manage all content storage within AMP Creative’s existing AWS account, moving material between EBS and S3 storage tiers as required, and accelerating file transfers using CloudDat from EditShare partners Data Expedition.
Editors work at remote locations, using Adobe® Premiere® Pro. Projects and bins are created centrally in EditShare FLEX, and high quality proxies are transferred to the edit workstations. Once packages are completed they are rendered against the original media in the cloud. The result is that all creative staff are happy and AMP Creative was able to shut down its traditional server room, a significant saving for the business.
“The pandemic, and the changes in business requirements it created, were transformational for many businesses,” said Ofelia Yánez, President at AMP Creative. “Working with EditShare we were able to come up with a fresh way of working which kept our teams doing what they do best – creating stunning, innovative, engaging content – while allowing us to transform our business, reducing our footprint in real estate and carbon emissions.”
Stephen Tallamy, CTO at EditShare added “It’s clear that we are moving on from the first phase of seeing the cloud as some sort of magic bullet. Now we are creating tailored solutions that use the best of technologies wherever they are housed, to create workflows and environments that really meet the needs of our users. At EditShare we continue to develop the tools and functionality that allow us to get the best out of remote and hybrid working, and the implementation for AMP Creative is a great example of the power we can bring.”
The project was completed in association with US channel partner, TM Television (https://tmtel.com/).
EditShare is an Emmy award-winning technology leader supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare also now integrates tools for content review and distribution, the creation of customized, branded pitch reels, and secure preview of high-value pre-release content.
EditShare adds to AWS expertise after recently joining the AWS ISV Accelerate program
Boston, MA – August 24, 2023– EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, continues to demonstrate the strength of its offering in cloud and hybrid solutions, with large numbers of successful client systems in use. This continuing success has led EditShare to achieve Amazon Web Service (AWS) Media & Entertainment Competency status.
EditShare joined the AWS Independent Software Vendor (ISV) Accelerate Program a year ago, which affirmed its success in delivering practical cloud storage solutions. Achieving AWS Media & Entertainment Competency status further solidifies that the company follows architectural and operational best practices, is being actively used by customers in product environments, and customers advocate for the solution.
“This is another great accolade for our technical and applications teams,” said Stephen Tallamy, CTO of EditShare. “What it tells potential users is that we will deliver a solution that meets their operational requirements, makes optimal use of the cloud environment, and will be secure and resilient. With EditShare FLEX, our award-winning cloud technology, has reached a new level of maturity and adoption of media workflows that unlock the benefits of AWS services and applications tailored for media professionals,” Tallamy continued. “Post houses, production companies, broadcasters and creative agencies have realized that, by combining on premises and cloud technology, they can deliver real value to their clients and into their programs, while achieving operational savings through remote working and distributed workflows.
“This additional recognition from AWS means we are at the cutting edge of cloud and hybrid systems architecture. We look forward to continued growth in delivered systems around the world, and an ever-strengthening bond with our colleagues and peers at AWS,” said Tallamy.
The AWS Media & Entertainment Competency designation is the way to differentiate AWS Partners that have engineered their solutions and demonstrated the ability to deploy and operationalize these solutions repeatedly, at scale. Finally, and most importantly, they have a list of customers that have successfully deployed the solution on AWS.
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise.
EditShare will be showcasing it’s FLEX Cloud Solutions at the upcoming IBC Exhibition in Amsterdam, Hall 7, Booth A35 and also on the AWS booth Hall 5, Booth C90.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
EFS storage solutions now include NVMe; Swift Link increases throughput tenfold
Boston, MA – August 16, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will launch a significant raft of technology upgrades and new functionality at IBC2023 (Stand 7.A35, 15-18 September). In addition to the new user interface, EditShare One, announced in July, the company is adding NVMe capabilities to provide ultimate performance in intensive workloads, and Swift Link, bringing up to 10x improvement in performance between remote workstations and EFS systems that are located on-prem or in FLEX cloud environments.
Large and busy facilities place heavy demands on storage systems, particularly when content is in demand by multiple users. To provide a very high performance cache in this sort of environment, EditShare now offers the ability to use NVMe (non-volatile memory express) solid-state storage.
Based on the latest Gen11 platform from HPE, the NVMe module has 24 drives per node, with user-selectable capacities. EFS supports multiple nodes, so users are free to construct the storage architecture that best meets their business and productivity requirements. This new platform gives systems architects extremely high levels of performance, without sacrificing the protection and reliability that is central to the EditShare approach.
Users now routinely expect EFS storage architectures that bridge multiple facilities and link to the cloud, but also provide access from remote locations and for creators working at home. Swift Link provides a massive speed boost for remote clients connecting over a VPN or other high latency connection – boosting throughput by as much as 10 times.
Users at home or on a remote location connected via VPN can preview and edit both proxies and high-res media, just by using EditShare Connect, with built-in Swift Link and its automatic latency detection. EFS optimises the connection around the network latency, delivering much more flexibility for remote users without changing the equipment they use or the way they work. The user doesn’t need to know that they are on a high-latency connection, EditShare Connect will determine that for them and make adjustments accordingly.
EditShare continues to achieve the highest possible security levels. The new release now ships with Ubuntu 2020, and is beginning to introduce SAML (security assertion markup language) within the SSO (single sign-on) authentication for externally-facing FLOW applications. Together, these provide practical and very effective protection against cyber-security attacks.
“Our goal is always to make it easy for creative people to produce their best work,” said Sunil Mudholkar, VP Product Management at EditShare. “But alongside the practical tools, we recognize the ongoing need to enhance the underlying technology to ensure that we deliver industry-defining levels of performance, reliability, and security. Our rolling program of software upgrades allows us to consistently improve our offering, and at IBC we will showcase new functionality like NVMe and Swift Link, while also being available to discuss future enhancements and security boosts.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at IBC2023, on stand 7.A35. Click here to book a demo or a meeting with us at the show.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Boston, MA – July 20, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is set to introduce EditShare One as its unifying user experience at IBC2023 (Stand 7.A35, 15-18 September). EditShare One gives a single, streamlined experience across all of the company’s high performance production asset management and media storage solutions.
EditShare One boosts productivity by simplifying interactions, with an intuitive user experience at every stage of the creative process. Initial applications include Producer View, for assigning tasks and delivering comments and feedback to the production team, making collaboration simple, even across multiple locations.
EditShare One Transcription View
The AI-integrated Transcription View is a powerful new application that speeds up identifying the key points in large media captures. Users will find Transcription View and other productivity improvements visible in FLOW directly as well as in the FLOW panel in the Adobe® user interface, and Resolve thanks to the seamless integration.
EditShare is already transforming post-production through Universal Projects, which allows projects to be set up, linked to bins, and synchronized with whichever editing software package is chosen. The new EditShare One user interface and its innovative debut applications will deliver even greater productivity and creative control.
“Our users around the world talk to us about the challenge of creating exceptional content within tight time constraints,” said Sunil Mudholkar, VP Product Management at EditShare. “That is why we have put the focus on strong workflows, using automation where it is practical. Now, with EditShare One, we have user experiences which are thoroughly intuitive and consistent, so you are able to sit at any workstation and understand the complete content flow and the state of any project.”
IBC2023 will also see the continuing extension of EditShare core technologies to support the modern media production industry. It is now common for content to be stored at multiple locations, in the cloud, and in remote workstations such as editors working on site or even at home. A single instance of FLOW maps all the content in every location and ensures it is ready. Automated proxy creation and integrated file acceleration ensure that the right media is always to hand.
“IBC brings the media industry’s leading creative people together“, Mudholkar added. “We are excited to show how we’re continuing to develop our platform to meet their real day-to-day challenges. More new introductions to the EditShare line up will be announced next month, so watch this space.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at IBC2023, on stand 7.A35.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
