Workflow, server and delivery solutions from storyboard to screen
Stand D40, London Olympia, May 15-16, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, is exhibiting at the 2024 Media Production & Technology Show to showcase its unified approach to content management. The demonstration will show EditShare’s scalable and collaborative solutions for media across multiple premises, cloud and hybrid implementations, focusing on ease of operation and security of content.
EFS, the EditShare media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – like DPX, OpenEXR, 4k, 8k and beyond – EFS NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment including traditional online servers, nearline storage, archives and the cloud. Attendees at the Media Production & Technology Show will have the exclusive opportunity to experience a live demo of this cutting-edge technology firsthand.
MediaSilo, the premier video collaboration platform trusted by the biggest names in entertainment, sees enhanced review functionality, including side-by-side version comparisons, @ user mentioning, and range-based commenting to provide feedback on entire scenes. To provide protection when sharing videos for review, MediaSilo incorporates visible and forensic watermarking, dynamically inserting customisable viewer information into the file. Now MediaSilo also offers image and document watermarking, protecting non-video content including scripts, casting shots and marketing materials.
Also, MediaSilo is now seamlessly integrated with Atomos’ pioneering cloud-connected range of camera-mounted monitor-recorders, offering attendees a firsthand view of this innovative collaboration. Camera to Cloud workflows accelerate the creative process by shrinking the capture-to-edit timeframe, enabling editors to begin working on media instantly instead of waiting for hard drives or delayed file transfers. The Atomos MediaSilo integration elegantly unlocks these capabilities. Additionally, MediaSilo creates dynamic review links that automatically update as more footage is shot, providing external collaborators with one destination for feedback.
Improved security, along with more branding customization and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screener widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.
“EditShare was formed 20 years ago now, and from that day to this our sole focus has been on freeing content creators to exercise their craft and not worry about the technology,” said Tara Montford, Co-Founder and EVP of Sales at EditShare. “That still drives our developments today, and we continue to innovate as we strive for those goals. We allow open interworking with the tools users really need such as editing software; we provide the platform for truly end-to-end workflows from ingest to screeners; and we protect it all through excellent security,
“Our direction is set through a deep understanding of our clients and their needs, so events like MPTS are vital in building and maintaining those relationships,” Montford added.
Staff will be on hand on stand D40 at MPTS to talk about all of the latest enhancements to EditShare products, like FLEX Sync which provides powerful tools to sync with services like Amazon S3, Wasabi and Backblaze to create an automated but completely secure, completely reliable backup system.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Expanded lineup includes new EFS NVMe finishing nodes, revolutionary private cloud technology and powerful enhancements to FLOW asset management, MediaSilo and Screeners.com
Boston, MA, February 29, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows, is celebrating 20 years of outstanding innovation at the 2024 NAB Show (booth SL8087, Las Vegas Convention Center, 14 – 17 April). It will mark the milestone by unveiling powerful new tools for producers and post facilities, new software and hardware, and the initial integration between FLOW and MediaSilo.
EditShare has always pushed the boundaries of media engineered storage solutions and will be demonstrating for the first time the new EFS NVMe, which enables creatives to work in demanding media formats such as DPX, OpenEXR, 4K/8K and beyond – all powered by the media aware industry standard file system, EFS. EFS NVMe provides unprecedented throughput, three times greater than the aggregate bandwidth of previous SSD generation servers, making it ideal for users working with VFX and other high bandwidth, high throughput environments.
EditShare completed its merger with Shift Media in September 2023, and at NAB 2024 the company is already unveiling major steps in integration and enhancements. Users of FLOW, the asset and workflow management platform integrated into EditShare’s storage systems, will be able to directly access all of the tools in the MediaSilo video collaboration platform to distribute viewing copies and collate annotations, speeding still further the processes of collaboration and content sign-off.
Within MediaSilo, collaborative creative editorial review improvements will include side-by-side version comparisons, user mentioning and range-based commenting. These advances further the effectiveness of MediaSilo as a review tool during the production and post timeline. To protect content, MediaSilo incorporates visible and forensic watermarking, which dynamically inserts viewer information into the file and is completely customizable including text and images. EditShare also recently released image and document watermarking support in MediaSilo, further bolstering its security capabilities for assets such as scripts, casting shots, and sensitive marketing materials.
Screeners.com, the preferred press screener solution of publicists and content security teams, will see a fresh look unveiled for the reviewer user interface. Publicists will have more branding customization options including in-video logo watermarks, specific color palettes on network pages, and broader options for key art. Reviewers will see an enhanced OTT-style experience with improved content recommendations, watchlists, and expiration notifications.
“From the day, 20 years ago, that EditShare was formed, there has been a tight focus on freeing content creators to exercise their craft, minimizing the need to interact with the technology,” said Tara Montford, Co-Founder and EVP Sales at EditShare. “Thanks to the close relationship we have with our clients, we are able to understand their needs and rapidly develop solutions to meet them.
“I am particularly proud of the way we have integrated the former Shift Media technology into our overall platform and program,” he added. “To be able to unveil really complex interworking just a few months after the merger is impressive. But what is really important is that it makes both EditShare FLOW and MediaSilo even more effective and valuable for our clients.”
Also on display at NAB 2024 will be FLEX Sync, which builds on EditShare FLEX’s cloud storage management layer. FLEX Sync provides powerful tools to sync with services such as Amazon S3, Wasabi and Backblaze. By making it easy to establish sync destinations and pick storage tiers, users will have complete confidence in their backups to the cloud. FLEX Sync also paves the way to use the cloud for specialist processor-intensive tasks like AI, fully integrated into the workflow.
Now available with all new EFS systems, EditShare Connect features new swift link technology, a revolutionary productivity tool turning your on-premise storage into your own private cloud for remote editing workflows. Reliably connect from any location using automatic latency detection and use your favorite NLE software on any OS to work on your media remotely and securely.
Finally, NAB Show will see the launch of expanded EditShare One functionality. EditShare One enhances the experience of FLOW users by providing a single user interface for collaborating across the FLOW feature set. Organize, thelatest EditShare Onemodule, ensures users can easily identify assets, whether they are stored in the cloud, on-premise or in a hybrid network. It means a producer or edit assistant can preview and log assets, view and edit metadata, and prepare content for work from any connected desktop, releasing edit suites for creative work. Organizejoins the Produce module as part of EditShare One’s transformational approach to asset management, organization and collaboration during video production and post-production.
Celebrate the 20th anniversary with EditShare on booth SL8087, book time with us at the show by clicking here.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
EFS storage solutions now include NVMe; Swift Link increases throughput tenfold
Boston, MA – August 16, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will launch a significant raft of technology upgrades and new functionality at IBC2023 (Stand 7.A35, 15-18 September). In addition to the new user interface, EditShare One, announced in July, the company is adding NVMe capabilities to provide ultimate performance in intensive workloads, and Swift Link, bringing up to 10x improvement in performance between remote workstations and EFS systems that are located on-prem or in FLEX cloud environments.
Large and busy facilities place heavy demands on storage systems, particularly when content is in demand by multiple users. To provide a very high performance cache in this sort of environment, EditShare now offers the ability to use NVMe (non-volatile memory express) solid-state storage.
Based on the latest Gen11 platform from HPE, the NVMe module has 24 drives per node, with user-selectable capacities. EFS supports multiple nodes, so users are free to construct the storage architecture that best meets their business and productivity requirements. This new platform gives systems architects extremely high levels of performance, without sacrificing the protection and reliability that is central to the EditShare approach.
Users now routinely expect EFS storage architectures that bridge multiple facilities and link to the cloud, but also provide access from remote locations and for creators working at home. Swift Link provides a massive speed boost for remote clients connecting over a VPN or other high latency connection – boosting throughput by as much as 10 times.
Users at home or on a remote location connected via VPN can preview and edit both proxies and high-res media, just by using EditShare Connect, with built-in Swift Link and its automatic latency detection. EFS optimises the connection around the network latency, delivering much more flexibility for remote users without changing the equipment they use or the way they work. The user doesn’t need to know that they are on a high-latency connection, EditShare Connect will determine that for them and make adjustments accordingly.
EditShare continues to achieve the highest possible security levels. The new release now ships with Ubuntu 2020, and is beginning to introduce SAML (security assertion markup language) within the SSO (single sign-on) authentication for externally-facing FLOW applications. Together, these provide practical and very effective protection against cyber-security attacks.
“Our goal is always to make it easy for creative people to produce their best work,” said Sunil Mudholkar, VP Product Management at EditShare. “But alongside the practical tools, we recognize the ongoing need to enhance the underlying technology to ensure that we deliver industry-defining levels of performance, reliability, and security. Our rolling program of software upgrades allows us to consistently improve our offering, and at IBC we will showcase new functionality like NVMe and Swift Link, while also being available to discuss future enhancements and security boosts.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at IBC2023, on stand 7.A35. Click here to book a demo or a meeting with us at the show.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Boston, MA – July 20, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is set to introduce EditShare One as its unifying user experience at IBC2023 (Stand 7.A35, 15-18 September). EditShare One gives a single, streamlined experience across all of the company’s high performance production asset management and media storage solutions.
EditShare One boosts productivity by simplifying interactions, with an intuitive user experience at every stage of the creative process. Initial applications include Producer View, for assigning tasks and delivering comments and feedback to the production team, making collaboration simple, even across multiple locations.
EditShare One Transcription View
The AI-integrated Transcription View is a powerful new application that speeds up identifying the key points in large media captures. Users will find Transcription View and other productivity improvements visible in FLOW directly as well as in the FLOW panel in the Adobe® user interface, and Resolve thanks to the seamless integration.
EditShare is already transforming post-production through Universal Projects, which allows projects to be set up, linked to bins, and synchronized with whichever editing software package is chosen. The new EditShare One user interface and its innovative debut applications will deliver even greater productivity and creative control.
“Our users around the world talk to us about the challenge of creating exceptional content within tight time constraints,” said Sunil Mudholkar, VP Product Management at EditShare. “That is why we have put the focus on strong workflows, using automation where it is practical. Now, with EditShare One, we have user experiences which are thoroughly intuitive and consistent, so you are able to sit at any workstation and understand the complete content flow and the state of any project.”
IBC2023 will also see the continuing extension of EditShare core technologies to support the modern media production industry. It is now common for content to be stored at multiple locations, in the cloud, and in remote workstations such as editors working on site or even at home. A single instance of FLOW maps all the content in every location and ensures it is ready. Automated proxy creation and integrated file acceleration ensure that the right media is always to hand.
“IBC brings the media industry’s leading creative people together“, Mudholkar added. “We are excited to show how we’re continuing to develop our platform to meet their real day-to-day challenges. More new introductions to the EditShare line up will be announced next month, so watch this space.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at IBC2023, on stand 7.A35.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Scalable storage and content management on premises, at remote locations and in the cloud
Boston, MA – May 26, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will show visitors to BroadcastAsia 2023 how its storage and workflow systems and solutions fit seamlessly into modern, practical workflows, growing as the user’s needs increase.
Central to the success of EditShare’s solutions is that it matches its powerful and resilient storage systems with software that provides all the production asset management and workflow controls needed by any media enterprise. The solutions can be implemented centrally, they can embrace remote locations, and they can use standardized cloud storage and processing, to meet the specific needs of each project. Users can start with a single storage appliance and grow seamlessly and without downtime to networks of many petabytes.
Putting creativity and productivity at the heart of the operation, EditShare provides direct support for all popular professional editing platforms, including Adobe, Avid and BlackMagic. EditShare FLOW software ensures material is formatted and packaged to appear as bins in the appropriate workstations, wherever they are, so the editor wastes no time in set-up and preparation. Where needed proxies are automatically generated, and Swift Sync provides file acceleration to move required material.
Content storage can be spread across multiple locations and the cloud, to suit the operational needs of the user. FLOW maps all the content in every location and ensures it is ready, whenever and wherever it is needed. That includes cloud editing, with the preferred software tool running in the EditShare environment in AWS.
“While technology is moving forward very rapidly, we know that our customers want to focus on producing great content to tight timescales,” said Sunil Mudholkar, VP Product Management at EditShare. “What we will be showing at BroadcastAsia demonstrates that we provide strong underlying automation and intelligence, allowing creatives to focus on the results. We look forward to meeting many of our users from the APAC region and showing them how we continue to develop the most productive and practical infrastructures, whatever the size of the business and however they want to work.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at BroadcastAsia 2023, on stand 6J2-08.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Like many of you, I’m taking a big breath following an exciting week in Vegas for this year’s National Association of Broadcasters (NAB) conference. As always, NAB provided a unique opportunity for us to connect with industry experts, showcase our latest products, get together as a globally-distributed team, and gather valuable feedback from our esteemed customers and partners. It was a great show – and we enjoyed seeing everyone who made the trip to our booth.
A few key themes seemed to dominate conversations during the show – this is what I noticed that kept coming up at NAB:
Collaborative Workflows: The importance of collaborative workflows in the media and entertainment industry has never been more evident. At NAB, we highlighted our latest innovations in collaborative workflows and shared storage solutions. Our new features, such as universal project sharing, enhanced metadata management, multi-site support and remote editing capabilities, were met with overwhelming positive feedback. We are proud to continue our commitment to providing cutting-edge collaborative tools that streamline media production workflows and foster creativity among teams. We continue to drive forward our strategy of creating amazing everywhere.
Hybrid Cloud-Based Solutions: As our CTO, Stephen Tallamy puts it, “everything seems destined for the cloud… eventually.” But the pace and sequencing of that move is different for every team. That’s still true here in 2023. While some teams are dipping their toes in the water, others are ready to take the plunge but aren’t quite ready to commit to moving all of their workflow to AWS just yet. As a provider of cloud-based solutions, we want to support customers who are ready to start their cloud journey while also acknowledging that the right first step looks different for every team.
At NAB, we showcased our latest advancements in hybrid cloud-based editing, media management, and storage solutions. Our hybrid cloud offerings give customers the flexibility, scalability, and cost-efficiency they need to meet the evolving demands of modern media production – sometimes that means a mix of on-prem and cloud, both in storage and media asset management. We’re excited about the possibilities that hybrid cloud-based technologies bring to the industry, and we’re committed to expanding our solutions to help customers stay ahead of the curve. If you’re thinking about a potential hybrid cloud strategy, we have more examples than ever about ‘what good looks like’ that we’d be happy to share.
We were also surprised by the number of those who have multiple EditShare deployments and are interested in connecting those workflows to create global efficiencies. This is an area where we are innovating and making investments, and we’re pleased that these investments were validated by the customers we spoke with. We’re going to continue investing here – check out our CTO, Stephen Tallamy, discussing our thinking on where hybrid is headed from the NAB floor here.
AI-Driven Media Management: Artificial intelligence (AI) has reached peak hype status, but it’s also transforming the way media assets are managed and monetized. At NAB, we demonstrated our latest AI-driven media management tools that leverage machine learning and automation to streamline media workflows, enhance search capabilities, and optimize media asset organization. Our customers were impressed with the increased efficiency and productivity that our AI-powered solutions bring to their operations.
While I was at NAB I also participated in the SET Future of Broadcast panel. Fernando Bittencort, former CTO of Globo moderated the panel. He kicked off the panel by reading the response he got when he asked ChatGPT “What is the future of Broadcast?”. We can debate the quality of ChatGPT’s answer to his question, but the fact that this is even possible should cause us to stop and recognize two things: (1) The world has changed, and (2) our industry is not exempt. The possibilities for what it can do – from search ability to documentation to customer support to how we test our products – the limit of how we apply AI and machine-learning technology to the problems media creators face. And I’ll leave it to smarter guys than me to talk about the limits and governance that should be placed on it.
The most encouraging part of NAB? Our industry is back. We had 120 channel partners in attendance from all around the world. We had more than double the product demos vs. 2022. Leads and opportunities coming out of the show were also up. Things are moving in the right direction.
As we reflect on this year’s NAB conference, we are energized by the opportunities and challenges that lie ahead. We remain committed to our mission of Creating Amazing Everywhere by empowering media professionals to create, collaborate on, and deliver exceptional content.
Thank you for your continued support of EditShare. We look forward to spending more time together in 2023.
Augments presence with customers & partners in the region and sponsors inaugural Manufacturer Awards
Boston, MA – May 04, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its latest productivity and creativity developments at CABSAT 2023 (stand S1-E20, Dubai World Trade Centre, 16 – 18 May). This will be the company’s largest presence at CABSAT to date. Underlining its commitment to the event and to the MENA region, EditShare is also supporting BroadcastProME’s inaugural Manufacturer Awards at the show as a silver sponsor.
The demonstrations will show what can be achieved with EditShare’s market leading EFS storage devices, available both as on premises servers and as cloud technology. The creativity and workflows are provided by FLOW, the software layer which provides asset management and system control.
The strong movement in production and post at the moment is towards decentralization: remote production; multi-site post; and hybrid on premises and cloud storage. The latest developments from EditShare reflect these changes, including FLEX for fast cloud implementations and Multisite, which provides the intelligence to ensure that media is available where it is needed, moving content from location to location, or from the center to a remote worker, to minimize downtime.
Also boosting productivity is direct support for all the popular professional edit packages: Adobe, Avid, BlackMagic and others. Material relevant to each project will appear as bins in the right workstations, wherever they are, eliminating set-up time and waiting for content transfers. Swift Sync from EditShare provides file acceleration to move material as quickly as possible, over any path.
“The Middle East is a really important, and very successful, region for EditShare, thanks in no small part to our dedicated Channel Partners” commented Said Bacho, CRO at EditShare. “We always ensure that we have a strong demonstration of our latest capabilities at CABSAT, and the conversations we have with the media community in the region are very important to us, guiding future developments.
“As the leading storage and asset management specialists, we know how important it is for the industry to maintain strong innovation in creative tools and the rest of the content chain,” he continued. “When CABSAT and Broadcast Pro ME magazine set up a Manufacturer Award program, we wanted to give it our full support, which is why we are the silver sponsor. I look forward to seeing the innovations which the awards will spotlight.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at CABSAT 2023, on stand S1-E20.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Continuing developments driven by user experiences
Boston, MA – April 25, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is bringing its latest productivity and creativity developments to the Media Production & Technology Show (stand D40, Olympia London, 10 – 11 May). All the new functionality is designed with user experiences in mind for even greater creative freedom and simpler workflows.
EditShare provides both powerful content storage devices and the management layer to control workflows and track assets. This allows media to be stored on premises, at multiple locations and in the cloud, ensuring that users can work the way that is most convenient for them.
FLOW is the asset and workflow management software, supplemented with FLEX for fast cloud implementations. New at MPTS this year is Swift Sync, which gives users a way to share media across different EFS storage systems, with FLOW multi-site software automating the tasks of generating proxies and ensuring content is available where it is needed.
A major boost for productivity and creativity is the ability to support all the popular professional edit packages – Adobe, Avid, BlackMagic and others – directly. Editors will see the material relevant to their project appear as bins in the edit software, eliminating set-up time and the wait for material to transfer. Thanks to EditShare’s unique Universal Projects cross-platform tools, edit assistants can create bins and even rough cuts without even knowing which edit software will be used to finish the job.
“The great value of an event like MPTS is the chance to show just how sophisticated and supportive our architecture really is,” said Said Bacho, CRO at EditShare. “We have time to talk through a user’s real requirements, and show how our software can be used to link EditShare storage nodes and deliver the workflows, securely and productively. Ultimately, our users just want to get on with creating their work, and our continuingly evolving software automates the underlying management and transfers to achieve just that.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at MPTS 2023, on stand D40.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
Continuing enhancements deliver a great leap forward for productivity
Boston, MA – February 2, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will use NAB2023 (booth N2100, Las Vegas Convention Center, 16 – 19 April) to unveil its latest productivity and creativity enhancements. The continuing development of EditShare core functionality is targeted at creative freedom and simpler, more resilient and secure workflows.
EditShare’s workflow solutions are driven by its market-leading EFS Storage and FLOW media management – these are combined in FLEX for fast cloud implementations. By integrating post-production storage on premises, at multiple locations and in the cloud, connectivity is at the heart of the workflow and serves multiple market verticals and applications in broadcast, production, post, education, sports, news, corporate/enterprise, and houses of worship.
Swift Sync gives users a way to share media across different EFS systems in the cloud, on prem or in between. Users can select all or some of their media spaces in any location and bring it into their workspace, whether they are in a facility, working at a remote location or using cloud editing via a desktop emulator. FLOW provides support for multiple streams of multiple codecs. In addition the latest EFS release delivers as much as a 60% increase in throughput for certain codecs/configurations from the previous hardware/software.
Editors use the tools of their choice because FLOW and FLEX integrate with software from Adobe, Avid, BlackMagic and others without having to change screens. Included in this spring release are a number of features and improvements to our FLOW Panel for use with Premiere® specifically. Collaborative teams can easily connect with each other using EditShare’s unique Universal Projects technology, providing a seamless means of exchanging projects between post production users and platforms.
EditShare’s advanced set of open APIs means it’s easy to integrate tools from partner companies and third-party vendors, whether that is capture software from Cinedeck, workflow orchestration from Helmut, cloud hosting from AWS, AI capabilities from Audimus and Mobius, NRCS systems and more, many of which will be demonstrated at the show.
To ensure that mission critical content flows – like channel playout or fast turnaround editing – are never compromised, users can now manage storage access bandwidth to guarantee quality of service for each workstation, user or group with EditShare’s new bandwidth control capabilities in EFS. The latest release also moves to streamline and simplify still further the new web user interface in FLOW, and to make FLEX Cloud Edit+ easier to deploy through intuitive user interfaces without the need for cloud specialists.
“At EditShare, our goal is always to let creative users get on with the storytelling, by making the technology transparent” said Sunil Mudholkar, VP Product at EditShare. “The more we make the infrastructure & services intuitive to use – whether it is on premises, in remote locations or in the cloud – then the greater the availability, the reliability and the productivity. That is what our users tell us they want, and that is what we are striving to deliver.”
The latest versions of all of EditShare’s proven storage solutions and workflow software can be seen at NAB2023, on booth N2100.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
MBC Group and a division of the Dubai Government focus on server redundancy and tape archiving
Boston, MA, January 23, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has delivered two large-scale EFS storage network systems, alongside FLOW workflow tools, to clients in the UAE. The solutions were designed and implemented by EditShare’s systems integration partner in the region, UBMS (United Broadcast & Media Solutions).
This division of the Dubai Government has been a user of EditShare storage for over five years. To provide access to all users from a common location it has now returned to EditShare for an extended storage node, a fully redundant backup site in an alternative location, and an LTO tape-based ARK archive sub-system.
Leading regional broadcaster MBC Group, based in Abu Dhabi, needed to boost production workflows at its facilities, and has now implemented its first EditShare EFS storage network. Again, redundancy was important with two alternative locations and an ARK tape archive maintained in synchronization by the FLOW media asset management system that resides on the EditShare storage network. The result is that content can be ingested as soon as it is shot, and it is immediately available to all the editors, whatever editing software they choose.
“The EditShare platform provides all the functionality that these two very different customers needed,” said Rayan Nasser, Head of Projects at UBMS. “We were able to configure the systems as each user required, setting up business rules for synchronization and archiving to provide the highly resilient, highly productive solutions they sought.
“We have been working with this division of the Dubai Government for a long time, so we understand their requirements and workflows well,” Nasser added. “This was our first project with MBC, and we supplied them with the complete production system, including cameras from Sony and ARRI. EditShare sits well in such a high-profile production workflow.”
Said Bacho, Chief Revenue Officer at EditShare, added “We are delighted to be involved with two important high-profile storage implementations in the Middle East region. We understand the significance of protecting valuable assets and this fully fledged EditShare solution, with complete redundancy, ensures that robust, secure and cost-efficient workflows are maintained across these mission critical environments.”
The production platform for MBC is now online. The new storage network for this division of the Dubai Government is being implemented as part of a rolling program of enhancements.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
