Part 2 of a 5 Part Series introducing EditShare’s FLOW Asset Management and Remote Video Collaboration.
AirFLOW brings all the media sharing capabilities of the FLOW production MAM to secure multi-team multi-location productions. Its simple and intuitive web-based interface lets collaborators located anywhere in the world search, log, organize and play media content; and also upload and download content directly to and from EditShare central storage systems. Producers on the go can keep an eye on projects and view rough cuts and fine cuts on a device of their choice whether it’s a laptop, tablet or smartphone, making it easier than ever to work with talent located anywhere in the world. Reviewer comments, which are written to the FLOW database in real-time, can be timecode-tagged, giving editors back at home base concrete creative direction. Organizations with multiple facilities can search for and exchange material from any of their sites. And thanks to easily customizable metadata templates, AirFLOW can be deployed to support diverse workflows such as review and approval, outsourced transcriptions, marketing archival material for sale to third parties, and proxy editing with relinking to high-resolution files.
Key features:
Platform independent, no client software installation required, simple and intuitive user interface Browse, search and organize content in media spaces, projects, folders and sequences Load custom metadata templates and view and enter clip metadata Download proxies and/or high-resolution files individually or in batch through web browser Edit remotely using downloaded AirFLOW proxies locally in NLE, then relinking to high-resolution media onsite
Part 1 of a 5 Part Series introducing EditShare’s FLOW Asset Management and Remote Video Collaboration.
A New Layer of Intelligent Media Management for Your Storage
EditShare FLOW is a software-defined media asset management suite, designed to manage millions of media and non-media assets across multiple tiers of post-production storage. Whether you’re an edit assistant, producer or an online editor, FLOW’s unique workflow capabilities enables teams located across the globe to connect, communicate, and collaborate effortlessly with a comprehensive tool set for every team member. And as a software solution, FLOW can be installed on your own hardware, offering the ability to scale as and when you need – from two users up to hundreds of team members.
FLOW scans and indexes your storage devices, providing a single unified view of all your content regardless of where it is actually stored – online, nearline, offline (tape) or cloud, making it easier than ever to manage multiple pools of storage.
For production and post-production environments, FLOW efficiently manages your content and seamlessly integrates with other content creation applications such as NLEs or Color Grading applications. With support for any frame rate, format and scaling up to 8K, FLOW can ingest, index, tag, organize, edit and deliver content from anywhere in the world. And with Automation, FLOW can simplify the most complex of tasks by automating entire workflows.
6/4/2020
Industry’s most resilient and scalable media optimized file system features new advanced API and cloud capabilities with a focus on security, speed and openness
Boston, MA – June 4, 2020 –EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announced today the general availability of EFS 2020, powering faster EditShare storage nodes and networks on-premise, in the cloud and in hybrid configurations. The media-optimized file system features security improvements at every layer and enhanced performance across the board. In addition to the powerful storage management tools built into EFS, the new RESTful API opens the door for customers and technology partners to automate advanced storage management workflows in a secure environment. Fully compatible with the latest version of FLOW, EFS enables media organizations to build extensive collaborative workflows, shielding creative personnel from the underlying technical complexity while equipping technical teams with a comprehensive set of media management tools.
“EFS is a highly scalable architecture that has been designed from the ground up to fuel collaborative media workflows, enabling customers to utilize the creative toolset of their choice. Our latest release continues to expand the open platform with cloud configuration options and advanced RESTful APIs that supports interfacing with other business processes within an organization such as billing systems or infrastructure management,” states Sunil Mudholkar, vice president of product management, EditShare. “Our customers and technology partners can now integrate business logic to automate day-to-day storage operations on the industry’s most performant and secure storage environment with the same great collaborative editorial workflows EditShare is known for.”
A More Secure and Open Foundation On-Premise and In the Cloud EFS delivers support for cloud workflows including AWS, Tencent Cloud, and others. Combined with its established Access Control List (ACL) capabilities and advanced API, EFS 2020 is a major milestone that gives IT managers and administrators fine grained control over content, folder structures, and content flow, enabling them to better collaborate across multi-site and multi-project operations. Mudholkar explains, “The advanced APIs of the EFS 2020 release support scripting of file permissions changes within ACL media spaces both on-premise and in the cloud. This means our customers can design sophisticated traffic management workflows with media and project permissions controls where multiple locations and thousands of users can connect to the same project, with access to content and assets configurable at the user level. The deep level of control keeps everyone connected so they can collaborate without exposing the entirety of the project content to everyone.”
In addition to a new operating system that includes the very latest security protection, the 2020 release of EFS features file auditing, the first real-time purpose-built content file tracking solution for media workflows. Designed to track all content movement, changes, and deletions, EFS File Auditing, which is a standard component of all systems, provides a complete, user-friendly activity report with a detailed trail back to the end-user answering the important question of “who did what and when.”
Customer Success Moving to EFS 2020 Listening and understanding the needs of customers is a core value of EditShare. With outstanding Net Promoter Score (NPS) results from both customers and channel partners, EditShare is an industry leader when it comes to customer and partner satisfaction. This sentiment can be seen in new EditShare customers as well as existing customers who are moving from their existing EditShare platforms to EFS 2020 and taking advantage of EditShare cloud and API capabilities. “EFS 2020 offers the big enterprise storage and media management features we need to better manage our operation with a very user friendly approach. The combination of simplicity and power is key when you have 100 plus people with varying skill sets in production creating more than 60 podcasts and videos shows on a weekly basis,” comments Chase Butler, senior editor and graphics, Barstools Sports. “It allows us to use any tool or workflow we require to get our projects done, including remote production and access, which was critical during the COVID-19 shutdown. It’s a resilient platform that we can expand on and in any direction or situation.”
Focused on innovation and accelerating the delivery of new features to the market, EditShare has moved to a product release model with delivery of major updates at least once per quarter ensuring EditShare customers receive new features that deliver the capabilities they require to run their business. Contact your EditShare representative to upgrade to EFS 2020.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Airbus and Boeing are the two top airliner manufacturers. Their planes are by far the most frequently seen in the skies. Yet Airbus pilots can’t fly Boeing aircraft without extensive retraining and vice versa. The vast majority of pilots spend their entire careers flying one brand or the other, but not both.
It’s easy to understand why pilots prefer to stay with their chosen aircraft manufacturer, and it’s equally easy to see why video editors remain loyal to their chosen editing systems. It’s the investment in time and money spent learning the product. It’s the muscle memory. It’s the experience and the know-how. It’s an editor’s confidence that she or he can get the job done for the customer. It’s being productive. It’s being able to sleep at night.
Workflow changes
Most editors are reluctant to make big changes to their workflows. That’s understandable – a stable, dependable workflow is a wonderful thing. And yes, experience and knowledge matter here too.
Sometimes though, things have to change. Occasionally the industry pivots to a new set of requirements that demand a new way of working. And when it does, the experience can be painful.
Why is it painful? Even with the best intentions, and the best technology, it’s very likely new skills will be required. Some people simply don’t like change. They are happy with the status quo and their feeling is “if it ain’t broke don’t fix it”. But it’s always wise to review working methods: can we make the production process easier, better and faster by implementing new workflow procedures?
Even slight differences can act as major roadblocks if they’re not well thought out. Bigger changes stop workflows in their tracks. Old production methods used to run without the user having to think about them, while new methods bring unwanted problems that suddenly loom ahead like an undocumented mountain range.
Mandatory media management
When Adobe’s NLE, Premiere, was first introduced in 1991, there were few, if any, competitors. As you’d expect, Adobe’s video editing software has changed radically since then. Computers are thousands of times faster. Storage is hundreds or thousands times bigger. And it needs to be, because acquisition, post production and display resolutions – and hence file sizes – have increased around eighty times since the ‘90s.
On top of all of this, video consumption has exploded, with new outlets, destinations and video-capable devices appearing so fast that it’s hard to keep track of them.
What’s more, tapes were physical. Every tape had a number and a location – probably on a shelf. They were tangible and simple to track. After the transition to digital, we started dealing with digital files. These had abstract naming conventions that were not obviously related to the content. As drives became bigger, content became more unstructured – and therefore harder to track.
This is the background to the story of how media asset management (MAM) systems have become crucial to virtually any size of post production facility, where it’s common for editors to collaborate on larger projects, and for storage to be shared and centrally managed.
It’s the inevitable result of complexity. Without effective media management, on all but the smallest projects, there would be chaos.
Adobe’s focus on video production has culminated in today’s Premiere Pro, which is used everywhere including Hollywood, where $100m+ blockbusters like Terminator Dark Fate and Deadpool have been cut on Adobe software. Partly to achieve scalability, but also to allow “best of breed” third party inclusion, Adobe has responded to this level of success by creating an accessible architecture where external software can appear though extension “panels” within the Adobe UI.
The above image showcases its new Flow panel connected directly into the Adobe Premiere Pro UI.
Meeting in the middle
EditShare’s FLOW Panel for Premiere Pro is a portal between two worlds. On one side is enterprise-level media management and on the other is the creative world of editing and post production with Premiere Pro. Two different specialties, each with an essential job.
Editors have their own set of priorities. Their skills marry productivity with artistic and aesthetic choices. Understandably, they are reluctant to step outside their optimized personal work environment.
The FLOW panel allows editors to stay inside their productive zone. To an editor, it is instant access to the power and scope of FLOW, without having to leave Premiere Pro. An immediate connection to their media from a shared and collaborative storage system without having to learn a new user interface.
Let’s have a closer look at why interfaces grow up differently, and why our FLOW panel is such a big leap for Adobe users.
The above image showcases its new FLOW panel connected directly into the Adobe Premiere Pro UI.
Center of gravity
Every successful company has its area of expertise which you could see as a “center of gravity”. EditShare is media management, collaborative storage, ingest, logging, and scalability (on premise and in the cloud). Adobe’s is all about editing, VFX, audio and easy interchange between these disciplines within the Adobe environment (between Premiere Pro, After Effects and Audition, for example).
This means each company has a differently evolved, separately optimized user interface. And, this is what defined the challenge of building the FLOW panel. Specifically – how do you present a significant element of FLOW functionality from within the Premiere Pro interface?
In technical terms, much of the heavy lifting was already done. Adobe has a developer partner program with a very deep, wide ranging SDK. EditShare also has well developed, published APIs.
So the tools were there for a reliable and stable connection. It was then a question of selecting the aspects of FLOW that editors would need to have the most direct connection with.
The panel will continue to evolve, but it already has some remarkable time saving features. It gives Premiere Pro editors the ability to search for content and get direct and instant access to all their media spaces on the EditShare video content management system, to see content that may have been archived long ago on LTO tapes or cloud video storage, see all metadata associated with each clip – user markers, automated audio transcripts, AI-assisted object recognition information, and more. Simply select and import media directly from the FLOW panel into a Premiere Pro project. Instantly switch between proxy and full resolution. Never leave the Adobe UI to find the clips you want.
Designed by editors for editors
The FLOW panel was designed by editors, for editors. Editors save time by not having to switch working environments. No duplication of effort. Most of all, there is a true and friction free round trip from Premiere Pro to FLOW and back again. The FLOW panel has a powerful core functionality, but it is full of thoughtful touches. For example, if you’re searching for some media in a tree of folders, the panel will remember where you were the next time you have to go back there. You don’t have to start again from scratch. There’s also the flexibility to switch between high resolution files and proxies. If you’re in the field and you find you don’t have the high resolution material to hand: the system can automatically download the fully editable proxy version to a local drive of their choice.
The continuous connection between your Adobe project and FLOW makes it possible for other remote users to review your footage, adding markers and comments on the fly, while you’re working in Premiere Pro.
Technical and artistic co-operation
EditShare’s FLOW Panel for Premiere Pro is the result of openness by both companies.The FLOW panel is an editors-first interface within Premiere Pro. It provides the maximum efficiency with the minimum friction.
5/27/2020
Updated FLOW Panel for Premiere Pro, and EFS support for project-locking in Premiere Pro’s Productions, bring outstanding remote editing and collaboration workflows to Adobe users – on premise, in a hybrid environment or in the cloud
Boston, MA – May 27, 2020 –EditShare®, a technology leader that specializes in secure media management, collaboration and intelligent storage solutions for video content creators, continues its collaboration with Adobe® to enhance end-to-end remote production and collaborative editing workflows. Creating an exceptional user experience, from individual storytellers to enterprise workgroups, the integrated solution of EditShare with Adobe seamlessly connects editing workflows into a wider media ecosystem with deep metadata tracking and workflow automation to simplify storytelling, whether on-premise, in a hybrid configuration, or as a complete cloud-based workflow. The new FLOW panel for Adobe Premiere® Pro transforms content management, proxy and remote editing, and review and approval workflows for editors. EditShare’s EFS open shared storage solution enhances collaborative editing with full support for project-locking for Productions in Premiere Pro. With the Productions feature set, Premiere Pro can now handle projects with an extraordinary number of assets while maintaining peak performance. Sharing and organizing those assets is much easier than before. Read more in EditShare’s blog on Productions in Premiere Pro.
“Building collaborative digital video workflows for our customers continues to be one of the fundamental drivers of our FLOW and EFS partner developments,” comments Sunil Mudholkar, Vice President of Product Management, EditShare. “Our solutions are optimized from the highest levels of the technology stack down to the storage file system, so creatives can work with Adobe tools in any location, with the very best user experience. The FLOW Panel for Premiere Pro and EFS support for Productions enables users to delve deep into on-premise, cloud or deep archive storage to find that all important content, and collaborate with colleagues anywhere in the world, all without ever leaving the Adobe Premiere Pro UI.”
“Editors and creative teams want to focus on telling great stories without thinking about workflow issues,” said Sue Skidmore, head of partner relations for Adobe video. “The collaboration between Adobe and EditShare helps our users – from individual creatives to large groups – have a great experience whether they are on premise, in a hybrid environment or in the cloud.”
Designed to simplify storytelling, FLOW manages the entire media technology stack with tools to orchestrate assets and workflows across tiered on-premise, nearline, and cloud storage environments. An essential, secure platform for remote, collaborative productions, FLOW offers an advanced proxy-based workflow with support for over 500 codecs. Its enhanced Premiere Pro panel connects individual editors and production teams directly to the FLOW media asset management and its productivity-focused toolset including extensive asset tracking, collaborative proxy editing workflow, and review and approval workflows across cities, countries and continents.
EFS scalable storage enables media organizations to build extensive collaborative workflows on premise, in the cloud, or in hybrid installations, shielding creative personnel from the underlying technical complexity while equipping administrators and technicians with a comprehensive set of storage management tools. For Adobe editors, EFS is fast and flexible collaborative storage with outstanding support for Productions in Premiere Pro, enabling best-in-class project sharing. Mudholkar adds, “Creatives don’t have to feel overwhelmed with learning an entire media management platform: the lightweight FLOW panel fits directly within Premiere Pro and delivers exceptional workflow efficiency while EFS supports the underlying transactions that keep media safe and projects organized.”
Special EditShare Bundle for Adobe Workflows For a limited time, EditShare is offering a special Adobe workflow bundle that includes FLOW media management, EFS open storage solution and Helmut workgroup management tools.
EFS and FLOW provide a robust storage and media management platform that connects creatives, content and media optimized technology. Scalable up to the enterprise level, the workflow bundle for Adobe offers a media foundation that is built for creative workflows with tools to administer Premiere Pro workgroups and distributed teams. For complex workgroup management, EditShare offers the suite of Helmut tools as an optional extension to the bundle. To obtain more information, please visit here.
Join EditShare and Adobe on May 28th Join the Adobe and EditShare team on Thursday May 28, 2020 at 12:00 pm EDT and again at 9:00 EDT for a joint webinar on Production, Group Editing, and Remote Workflows with Adobe Premiere Pro. To register for one of the time slots, please visit https://editshare.live/webinar052820session1pr (12:00 pm EDT) and https://editshare.live/webinar052820session2pr (9:00 pm EDT).
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
A MAM philosophy for a world requiring nimble production workflow from any location By Sunil Mudholkar – VP Product Management – EditShare
Media Asset Management Systems are everywhere. There’s a small MAM at the heart of every video editing system (NLE). These are, after all, essentially databases whose reports are in the form of a timeline. And, on a larger scale, in every modern media production facility there will be one form of video content management system or another. Most of these solutions have grown over time adding features and functions to a monolithic software stack that may end up providing the set of features you are looking for. However, these monolithic systems also end up with a lot of stuff you don’t need, and consequently, things you don’t want to pay for.
As more remote production workflows are supported and as media production workflows move to the cloud, the requirements of a media management system also change. One way to address these new requirements would be to continue adding to the stack. However, this isn’t actually helping solve the problem.
The better path: Skinny MAM
There are two essential parts to achieving skinny software, and hence Skinny MAMs. These are microservices and APIs. Microservices are the smallest possible fragments of software that still do something useful. An API is a standardized way to exchange data between software, including microservices.
Let’s just drill down here into what exactly defines a microservice. How do you distinguish a microservice from another, similar-looking piece of code that isn’t one? Simply this: ask what it does. If, in the description of the functionality of a piece of software there’s an “and” (as in: “it does this and that”), then it’s not a microservice. You can’t use an “and” when it only does one thing.
Microservices would be of little use if they were like single cell amoeba, floating around in an electronic sea, with no means to communicate with each other. That’s where APIs change everything. APIs are standardized, published interfaces to software modules. And because they’re public and fully documented, there are no surprises: if you send the right data through an API, it will respond with whatever it is you’ve asked for, as long as you stay within its capabilities, and obey its rules.
APIs aren’t just used for communication between microservices: they are for liaising with the outside world as well. This makes a microservice-based Skinny MAM incredibly flexible. All kinds of external services have APIs, so building a highly customized workflow becomes simply a matter of integration. New and previously untried workflows become dependable solutions, not science experiments, simply by selecting from the API a la carte menu.
Our FLOW media management solution embodies the characteristics of the Skinny MAM. It is lightweight, modular, and open – composed from the start as a set of microservices and complemented with a robust set of open APIs. Our strict adherence to a solution composed of microservices and APIs, allows us to deliver all the advantages of this modern architecture.
Applying microservices and APIs to collaborative video editing workflows
Imagine an educational establishment that uses Zoom for online teaching. Even though Zoom can record sessions, the options are limited and quite inflexible for anything other than a broad-brush approach. However, Zoom has a useful API that can talk to EditShare’s FLOW (a Skinny MAM). It means that a far more granular approach is possible. More importantly, it means you can make use of FLOW to edit and manage the content of your Zoom recordings leveraging Zoom as an input to build your content.
Another example: Closed Captions. Legally required in the US, closed captions contain text that can be utilized as metadata for the related video content. Since they exist with every piece of video, it makes sense to capitalize on the information they contain, treating them as free, instant metadata. FLOW’s openness allows you to connect with third party speech to text APIs, allowing you to build a system that will programmatically search for video footage according to what is being said in the closed captions.
There is an almost limitless roster of ways that the FLOW APIs can be used in combination with external data and other services to create an extended palette of capabilities.
A complete solution suite
EditShare’s Skinny MAM approach is the key to secure an open MAM functionality that’s also able to integrate with best of breed third party hardware, software and services, without any compromise.
FLOW sits at the top of the MAM technology stack. It’s equally at home on-premise and in the cloud, but it’s not the only part of the EditShare technology suite. At the other end of the stack, there’s storage, which can be implemented in on-prem, cloud, or hybrid configurations. Like FLOW, EditShare’s file system and storage management layer, EFS, has a full set of APIs. This set of APIs not only connect with the upper levels of the stack, but also allow EditShare users to work across storage platforms, with full redundancy and scalability, while maintaining superior performance.
Provides virtualized production and editing in the AWS cloud with an open architecture enabling flexible editorial workflows and creative choice
Boston, MA – May 13, 2020 –EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced that Jigsaw24 is the first UK-based EditShare reseller to deploy EFSv, enabling virtualized production and editing workflows in the AWS cloud. EFSv significantly expands multi-vendor remote production and post production capabilities, which is attractive to Jigsaw24’s customers who rely on a broad range of creative platforms for projects.
“We serve a market that has a lot of independent creatives hired for their talent, not the tools they use. Being vendor-agnostic and offering open solutions that allow creative freedom is the cornerstone of our business,” states David Skeggs Head of Business Management, Jigsaw24. “Of all the remote production and media management solutions in the cloud, EFSv is the best at enabling workflows for customers who need to support multiple editorial tools.Creator-focused, EFSv makes it seamless to move from one creative tool to the next with underlying capabilities to build extensive media workflows.”
The EFSv platform supports industry-standard third-party creative tools for editing, audio mixing, VFX and grading with best-in-class security capabilities such as file auditing to propel secure, end-to-end production workflows in the cloud. EFSv native drivers eliminate traditional IT bottlenecks and deliver superior media performance in virtual environments.
Skeggs adds, “It is fundamental for us to not only offer the choice of tools, but to have experience and expertise to deliver that choice within a workflow. We have been involved with EditShare for a number of years, designing comprehensive workflows as well as working in cloud infrastructure to transition customers’ on-premise machine rooms to datacenters in the cloud. The arrival of EFSv will enable us to deploy a broader range of cloud workflows serving viable use cases that were previously not achievable.”
Designed for media workflows, Jigsaw24’s Via24 cloud platform allows users to better manage and control complex and costly technology with a more cost-effective solution. EFSv is a key solution component of Via24, enabling creative workflows from the cloud.
“EFSv is the natural progression from on premise production workflows, by enabling clients to migrate to the cloud and all without the overhead of facilities infrastructure costs,” stated Rob Adams, VP of Worldwide Sales, EditShare. “Jigsaw24’s Via24 infrastructure is showing media clients the way forward by offering tailored cloud production offerings, with EFSv at the center of the solution. The combination of Jigsaw24’s Via24 and EFSv, meets the diverse needs of media customers from independent production companies to remote creative teams and clients looking to migrate to a more flexible business model.”
Jigsaw24 is a leading B2B technology solutions provider and Apple Authorised Enterprise Reseller. With specialists in production, post, finishing, audio and infrastructure, we design, deliver and support end-to-end solutions for some of the UK’s biggest facilities. As an Avid Elite Partner, with top accreditations from manufacturers including Adobe, HP, Blackmagic Design and more, we can advise on everything from Dolby Atmos mixing to cloud-first editing workflows, all the way through to final delivery – all of which you can see live in our Soho demo facility. Jigsaw24 was founded in 1992 in Nottingham, ideally located to provide full nationwide coverage.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the post-production, TV, sports and film industries. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include ingest and playout servers, high-performance central shared storage, AQC, archiving and backup software, media asset management and an Emmy award-winning non-linear video editing application.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
April 21, 2020
EditShare Extends Collaborative Editing into the Cloud with New EFSv Platform
Resilient, open, and secure media ecosystem enables individual storytellers and enterprise workgroups to transition on-premise productions to optimized remote production workflows in the cloud; EditShare Customer Success teams ready to onboard customers
Boston, MA – April 21, 2020 –EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, is making collaborative cloud-based media production possible with its virtualized video editing and storage platform – EFSv. Initially running on Amazon Web Services (AWS) infrastructure, the open EFSv platform supports industry-standard third-party creative tools for editing, audio mixing, and grading with best-in-class security capabilities such as file auditing to propel secure, end-to-end editorial workflows in the cloud. EFSv native drivers eliminate traditional IT bottlenecks and deliver superior performance in virtual environments. And, by leveraging the EditShare RESTful API, customers and technology partners can easily automate advanced storage management workflows.
“Only the cloud can bring the depth of flexibility that’s essential for today’s unusual and disruptive circumstances. Overnight, the advantages offered by the cloud have changed from being ‘nice to have’ to ‘necessary,’” states Sunil Mudholkar, vice president of product management, EditShare. “We have real-world experience successfully deploying EditShare customer workflows to run in AWS and Tencent Cloud. EFSv is the culmination of these successes.” Mudholkar explains the expansive capabilities, “With EFSv, there is no loss of capabilities. Everything, including project sharing, editing, and bin locking, is virtualized. Users can spin up an entire virtual facility in moments, with all the computing power they need to complete real-world projects in the cloud.”
EFSv in action.
Commercially available today, EFSv packages include the workstation and GPU resources required to support teams of all sizes. The EFSv packages also include EditShare’s Flow media management and remote production workflow tools. Flow adds a control layer to virtualized storage pools, with tools to scan, log, search, and organize media, assemble story packages, and move content between object and block tiers of storage and also between cloud and on-premise tiers. Flow’s automation capabilities let users orchestrate redundant tasks and complex workflows, optimizing workflow efficiencies.
The flexible EditShare pricing structure provides customers transparency with options to purchase the EFSv subscription alone or inclusive of cloud services.
EditShare Customer Success Is Here to Help Onboard to the Cloud
EditShare’s 24/7 Customer Success team is available to consult and move client workflows to the cloud. This includes cloud configuration, data migration, workflow design and system automation.
Stuart McGeechan, vice president of customer success, comments on EditShare readiness, “We will walk through the framework, setup, and ongoing management of your production environment in the cloud. We can advise on methods for clustering cloud instances to meet the scale-out variable requirements of bandwidth, storage, and multi-track editing in the cloud. And, we’ll give you a blueprint for starting small and growing as your needs grow. Our team will work with yours to accelerate cloud deployments and increase productivity.”
The EditShare Customer Success team is currently migrating a number of enterprise customer deployments to EFSv environments. For more information on EditShare services, support and upgrades, please contact your local EditShare representative or https://editshare.com/contact.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the post-production, TV, sports and film industries. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include ingest and playout servers, high-performance central shared storage, AQC, archiving and backup software, media asset management and an Emmy award-winning non-linear video editing application.
