Pixcom Chooses EditShare for Seamless Media Collaboration and Management
Montréal-based production company moves to latest hardware for increased flexibility
Boston, MA, September 27, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, and Canadian Channel Partner, DXM, have installed a large network of EFS storage devices at Pixcom, a leading Canadian production company. Pixcom, based in Montréal, has a permanent team of over 50, employs over 5,000 freelance artists, technicians and production teams and has relied on EditShare storage for more than a decade.
The new installation at Pixcom will provide a centralized workflow hub. With all media in one spot, engineers can ensure that producers and editors always have the right material at the right time. The company’s in-house post facilities use Avid and DaVinci Resolve editing, which is tightly integrated into the storage network meaning editors always have the right material on their workstations when they need it.
“We are very comfortable and familiar with the EditShare eco-system,” said Charles Laflamme, Technical Supervisor at Pixcom. “It was time to refresh the hardware, and EditShare and their local partners DXM Technologie showed us the benefits in connectivity and security with the latest EFS devices. It will make our workflows even simpler and more productive, while ensuring that we have complete control over all the material for our productions.”
Charles Laflamme, Technical Supervisor at Pixcom
This installation is built around six EF450 scalable shared storage appliances, each with 392TB of disk storage, plus two MDC metadata controllers, giving Pixcom both high availability plus all the benefits of the FLOW production asset management software. The network also includes four EFS 40NL nearline storage nodes totalling 1.5PB of storage, plus two backup 672TB EFS 40NL nodes.
The nearline storage provides working storage for media which is in current production but not needing the same levels of throughput as the online storage. Workflow tools built into the EditShare suite ensure material is moved between online and nearline storage as required. The new network also includes EditShare Ark LTO tape drives for permanent archiving, again automated through FLOW.
“Charles and his colleagues are very familiar with all the benefits of high-performance shared storage from EditShare, which means we could talk about the latest techniques in boosting workflows and delivering productivity benefits, like the tight integration between storage and edit software, and the ability to prepare material in FLOW, in advance of the edit.” said Adam Giraudias of DXM Technologie.
“EditShare’s commitment to enabling collaborative media workflows aligns perfectly with Pixcom’s mission to deliver exceptional content efficiently,” commented Said Bacho, Chief Revenue Officer at EditShare. “With this significant installation of EFS storage, in collaboration with our valued Canadian Channel Partner, DXM, Pixcom’s creative teams now have a centralized workflow hub with immediate access to the right material. We are proud to support their journey of simplifying and enhancing production workflows while maintaining complete control over their valuable assets.”
The new storage network was installed over the summer of 2023.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
About DXM
DXM Technology offers fast and effective services that can solve the problems and challenges faced in all fields of video content production, whether you are a broadcaster, producer, post-production house, blogger or other.
The digital age has completely altered the television and film worlds. With easier and more affordable access to technologies we can now build specific workflow infrastructures that will eliminate major headaches, which in turn allows producers to generate more effective content within established budgets and deadlines.
So, you want to get your film or TV show on Netflix? Unfortunately, there’s no easy A-B-C blueprint to follow here, and the truth of the matter is it’s a tough task. However, don’t let this dissuade you from trying. It’s not impossible. At the end of the day, Netflix is one of the biggest streaming platforms in the world, and they’re always on the lookout for new content!
While the roadmap for each individual project making it onto Netflix is always going to be slightly different, there are certainly a few pointers and tips that you can follow to give yourself a far better chance of success. If you have a project in mind and a goal set, read on to find out how you can get that famous “tu-dum” playing at the start of your production.
Have a clear, concise vision in your pitch
First things first (and this goes for any production, not just the one you want to end up on Netflix) – you need to have a very clear vision. In the pitch for your film, you should be able to succinctly summarize what the film is about, who it’s made for, and where it should exist in a content library. Furthermore, why make this film right now? And why you? If these basic things aren’t nailed, you’re going to find pitching it to Netflix an even tougher job.
Additionally, as an extra little tip, you may even want to include a roadmap that builds your world and opens up the possibility of extending it in the future, assuming that makes sense for the project. Streaming companies like Netflix love to capitalize on the success of a first installment with follow-ups. It’ll be interesting to know how your world can be built and what the potential longevity is. Of course, if you’re pitching a limited series or a one-off documentary, this won’t be as relevant.
Is this your best work?
This pretty much goes without saying, but to even have the tiniest of chances of making it onto a streaming site as large as Netflix, you need to be brutally honest with yourself and your team. Is this the very best work you can produce? Nowadays, there’s so much great work, and the competition is tough—if this is anything less than the very best, you can forget about it. Even if it is, that may still not be enough.
Secondly, you need to ask if this stands out from the crowd. What makes your show or film so unique, and why should Netflix commission it? If you can’t answer these questions convincingly, you’ll need to circle back to the drawing board.
Find an aggregator
This is perhaps the most important tip we can give you when it comes to getting your film on Netflix. As you can imagine, there are many independent producers and filmmakers out there who would all love to have their film or show streaming on Netflix. If Netflix was to take pitches from everyone separately and independently, it would take so much time and effort that it simply wouldn’t be worth it.
Instead, Netflix only works with trusted third-party aggregators. On their website, you’ll find the following guidance when it comes to pitching ideas:
“If you have an idea, game, script, screenplay, or production already in development that you’d like to pitch to Netflix, you must work through a licensed agent, producer, attorney, manager, or industry executive, as appropriate, who already has a relationship with Netflix. We are unable to share references for these resources.
If you do not have any of these resources available, Netflix will be unable to accept your unsolicited submissions.”
In other words, an aggregator is absolutely essential. They meet with Netflix regularly to pitch ideas, and they know what the streaming platform is looking for. These aggregators are always on the lookout for the next big thing, so they will be the ones to hear your pitch and review your film. If they like it, they’ll pitch it to Netflix on your behalf and help you package it properly, taking care of all the details before final delivery to Netflix.
And how much does this cost? Well, it depends. Different aggregators use different pricing models, so there isn’t a universal, consistent figure for you to work with here. As a general rule of thumb, you can expect that most aggregators will charge at least $1,000 to get your film on Netflix, and there may well be further pitch fees, annual charges, or percentage cuts of any profit generated. Here’s an idea of what two aggregators cost:
Quiver Digital charges $1500 + $150 pitch fee + $75 annual charges (payable after 2 years)
Distribber charges $995 +$150 annual charges (payable after 1 year)
For help in finding an aggregator, you can explore a full list of “NPFP” partners here. These are elite companies that have met strict requirements to become a “Netflix Preferred Fulfillment Partner.”
Find an agent
Finding an aggregator isn’t the answer to everything, unfortunately. If you’re serious about getting your film on Netflix, hiring an agent can open a lot of doors for you. While aggregators are there to get your film onto Netflix with packaging and final delivery, you may be wondering how you get to meet an aggregator in the first place.
An agent who’s earned their access and credibility in the business can pull strings and arrange such meetings with potential buyers. They will offer their expertise on how to improve your pitch and help it stand out from the crowd, assist with marketing, and guide the development process to a successful conclusion. They also have their ear to the ground and meet with Netflix buyers regularly, so they know what the network is looking for.
Attach a big name
Love it or hate it, in this business, sometimes it really is all about “who you know.” One of the ways to give your film or show a fighting chance is to attach a “big name” to the project. If you can find a producer, an executive, or an actor who already has a great relationship and track record of working with Netflix, it’s undoubtedly going to help you out.
If this “big name” backs your project and comes on board, it signals to Netflix that you’re worth a shot. This person has the ability to pull in an audience and produce great work, and they’re willing to vouch for you and believe in your project!
Do your homework
With all of the above in mind, you need to do your homework. Catching the eye of a big name in the industry or finding the right aggregator and agent is not simple. If you want the best chance of finding the right fit and getting people on board with your film or TV show, you need to research who it is you should be targeting.
If you have a new German comedy aimed at Gen-Z, it might not make sense to be talking to an aggregator who specializes in groundbreaking historic documentaries. And vice versa. Instead of wasting your time aimlessly, invest in the time it takes to dig deep and find the people who are most likely to be interested in what you have to say.
Network, network, network
How might you bump into these kinds of people? It isn’t going to happen sitting in front of your PC screen, sending out cold emails. You need to network in person and network hard. The good news is there are plenty of opportunities to do so.
Thankfully emerging from the other side of the pandemic, in-person events are back on. From pitching and film festivals to industry talks, networking events and casual social gatherings, there are many ways to rub shoulders and get your face seen and known throughout the year. In the case of pitching festivals, not only will you have the benefit of networking and potentially meeting the right person, but you’ll learn a lot about the industry and what it takes to build a great pitch. Both pitching and film festivals also present the possibility of meeting directly with Netflix personnel – they’ll be in attendance.
Social media helps
When it comes to networking and getting your face known (for the right reasons, of course), social media can certainly help out. You should keep an active presence online by sharing your latest work, getting involved with discussions in the industry and connecting with people in the business. If you happen to have a substantial following or are able to build one (we’re talking tens of thousands of followers/subscribers at minimum), then that can certainly pique the interest of Netflix. They like to know that you can bring an audience with you.
Working the social media angle can also help if you’re able to generate substantial social chatter and interest in your project. There’s a good case in hand happening right now, with Russell Cook (aka “Hardest Geezer”) currently attempting to be the first person to run the entire length of Africa. He’s been courting Netflix and generating a lot of chatter on Twitter and YouTube, so watch this space…
Getting your film or TV show streaming on Netflix isn’t easy. It’s a long, arduous process, and there will be many setbacks. In fact, our final piece of advice here would be to get comfortable with rejection. The word “no” doesn’t necessarily mean no forever; it just means not today.
Pretty much everyone in the industry starts off with a “no.” How you deal with this rejection is key. Try to build on it by taking feedback on board and understanding that you have to knock on thousands of doors before even one opens. Rejection and failure are part of the game. With perseverance, patience and the application of the advice you’ve read above, you can maneuver yourself and your project to be in the best possible position to get that famous “tu-dum” playing at the start of your show.
MediaSilo allows for easy management of your media files, seamless collaboration for critical feedback, and out-of-the-box synchronization with your timeline for efficient changes. See how MediaSilo is powering modern post-production workflows with a 14-day free trial.
EditShare®, a technology leader that enables storytellers to create and manage collaborative media workflows, today announced it has entered into a definitive agreement to merge with Shift Media, a leading cloud-native video solution provider that helps creators manage, present, and collaborate on their high value projects. The combined business will operate as EditShare, with Shift Media’s well-known products – MediaSilo, Wiredrive, and Screeners.com – folding under the EditShare corporate brand.
Over the past several years, video creation has continued to accelerate in myriad industries globally, including entertainment, advertising, corporate communications, higher education, house of worship, and many more. Corresponding with this increase in content production, an explosion in video technology has occurred, leaving video professionals with an ever-growing, complicated stack of tools and vendors to integrate to get their jobs done effectively. The combination of EditShare and Shift Media will deliver a comprehensive, open solution that enables creative teams and content creators to seamlessly store, edit, collaborate, and share their content, whether they choose to work on-premise, in the cloud, or with a hybrid solution.
EditShare’s high-performance workflow focused product suite includes EFS media optimized shared storage and FLOW intelligent media management. In 2022, the company launched EditShare FLEX built on AWS, ensuring professional production and post companies can build remote and collaborative workflows that suit their creative and commercial needs.
Shift Media’s cloud-native, software-as-a-service solutions include MediaSilo, Wiredrive and Screeners.com. MediaSilo provides a video collaboration HQ, helping the biggest names in media get projects approved faster. Wiredrive helps commercial production companies and agencies quickly and easily create custom pitch materials and showreels. Screeners.com provides the industry standard virtual screening experience for press review and sales opportunities of high value pre-release content.
Ramu Potarazu, Shift Media’s CEO, will lead the combined company under the EditShare banner following the close of the transaction; current EditShare CEO Conrad Clemson will leave the business to pursue other opportunities. “The tireless work of Conrad and the EditShare team has put us in a position of strength for the future,” Potarazu said. “Shift Media was built on the principle that video workflow technology should be completely intuitive and customer friendly. EditShare and Shift Media are highly complementary businesses with market leading products and services and shared commitment to putting the power of video production in the hands of creators. As a combined company, we will create a one-stop shop with a more comprehensive range of products and global network of channel partners, enabling us to better meet our customer needs around the world.”
“Our two companies have very strong businesses and powerful product offerings,” said Stephen Tallamy, CTO of EditShare. “Together, we will be better positioned to deliver a powerful, comprehensive, and intuitive content management and collaboration offering to the broad middle market, which is where most of the industry sits.”
ParkerGale Capital and Marlin Equity Partners, previous backers of EditShare and Shift, respectively, will maintain their positions as primary investors and board members of the combined company. “I’m excited that Marlin Equity Partners and ParkerGale will continue to support the business,” said Potarazu. “Together, we are aligned on delivering cutting edge solutions in response to the stratospheric growth in video production and continued move towards flexible, collaborative on-premise, hybrid, and cloud workflows.”
For more information on all EditShare solutions, please visit the website at www.editshare.com. Information on MediaSilo, Wiredrive, and Screeners.com can be found at www.shiftmedia.io.
MediaSilo allows for easy management of your media files, seamless collaboration for critical feedback, and out-of-the-box synchronization with your timeline for efficient changes. See how MediaSilo is powering modern post-production workflows with a 14-day free trial.
With nearly 200 worldwide events and tournaments every year, each demanding massive amounts of data, our client in global action sports has no time for spotty platform performance or delays. Filming extreme sporting events results in dozens of terabytes of video content. These assets include once-in-a-lifetime record-breaking moments used in live streams, social and web content, and highlight packages on both owned channels and with media partners. This content keeps their 7.3 million social media fans up-to-date on the athletes they love and, in turn, increases engagement, brand loyalty and profits. When you’re distributing footage of a world-class athlete making history with a flawlessly performed stunt, a gap in content is not an option. They needed a reliable, secure solution that fit into their existing pipeline, integrated with their production applications and kept track of multiple revisions.
Wiredrive features comprehensive and intuitive analytics reporting.
Frustrated over the lack of a standard content management system and platform, the Head of Post Production for the property contacted Shift Media for a solution. They had hundreds of users needing a standardized workflow. Confusion and lack of consistency between key video production stakeholders caused by disparate file management systems were tremendous problems. The fact that they held events worldwide only added a layer of difficulty to their existing workflow, with unreliable internet connections and services making the distribution of assets back and forth to the United States incredibly challenging and time-consuming.
Secure media sharing for marketing teams, agencies and production companies.
They required performance at the highest level, and Wiredrive delivered. The solution allowed for the management of all work-in-progress and finished assets from one common collaboration hub. Handling file transfers globally with consistent coverage at all live events accelerated delivery timelines, making assets available to the entire global-wide team, who could download them instantly for upload to their website or social media channels. With a single platform, our customer replaced several solutions in asset management and content presentation while increasing their digital presence and driving the sport forward.
Wiredrive enabled them to simplify their media delivery workflow and eliminate the threat of missing deadlines, giving them peace of mind to focus on growing their global community and creating best-in-class stories for their audience.
Learn how Wiredrive can enable your creative process with a free 7-day trial.
We can all relate to this experience: You are looking for a particular photo, document, or video that you’ve saved somewhere on your computer.
You open one folder … then another … then another.
Was the file in the “website” folder? No, go back to the last one. Maybe you put it in the “July” folder because that’s when you shot the footage? Not there either.
If you are using a digital asset management system to store and organize all of your assets, then you already have a basic organization system in place. Despite this, your design team may still not be operating at its full potential, wasting valuable time hunting for files and juggling version control.
That’s where combining the use of projects and folders with tagging comes in, enhancing the overall organization and management of your digital assets.
How Tagging Enhances Digital Asset Organization
Here’s another example: What happens when you need to find your team’s electronic press kits stored in various projects? Or all photos of one specific product taken on different days for use in different campaigns?
If your projects and folders are stored in a cloud platform, such as Google Drive, your team can be left searching every folder for each account, struggling to make a general file management system work for your specialized digital asset needs.
That’s where a customized tagging system for digital asset management and design team collaboration can prevent a time-intensive hunt for your content. Instead, your team can use specific keywords to organize, tag, and quickly search for all of your assets.
Getting Started with Tagging
With the right tools and platform, it’s easy to implement tagging into your digital asset organization. Here’s how:
1. Make a plan.
Before you jump in and start adding tags to all of your files, it’s important to map out a strategy. If you are dealing with a large number of files, or sharing a system that will be accessible to colleagues and collaborators, making a comprehensive plan is vital.
Start by thinking about the types of files you have in your account and how your projects are currently set up. This will help you determine what kind of categories your tags might fall under and where the gaps are in your current project and folder structure.
Depending on your specific workflow, here are some helpful ways to think about organizing your files.
Other examples of tags can include:
The status of an asset, such as “pre-production,” “production,” and “post-production”
The location where the photo or video was taken
The names of the actors or models appearing in the shot
A ranking system to note a director’s or editor’s favorite selections
The notation of “final” on a document that has gone through all revisions
The primary colors or shades appearing in an image
Whatever the tagging system, it has to work for you and your team so it remains consistent and continues to be used.
Retail or Brand Asset Management
There can also be tags specific to your industry. For example, if your company sells products directly to consumers online or in storefronts, a tag structure can include:
High-level tags: website, print, storefront, e-commerce, social media, model, packshot
More specific tags: product name, SKU number, seasonal campaign, model name, specific social platforms, primary colors
Media and Entertainment Production
Production companies working on film, television, or online video projects could use:
High-level tags: film or show name, scene number, date of production, director’s name, stage of production
More specific tags: location, take number, names of actors, director’s ranking
Advertising and Marketing Campaigns
Creative, production, or marketing teams that work on advertising campaigns with a variety of clients, brands, and products could use this structure:
High-level tags: logo, product name, specific campaign, brand or client name, date of production
More specific tags: primary colors, subjects, themes, specific social platforms, launch or release dates
2. Tag your assets.
Once you have a plan, document it, share it, and then start tagging!
Begin by uploading your content (videos, photos, audio, documents, and more) into your workspace and setting up a basic organization system. With MediaSilo, this process is easy; just create a new project with folders and individual assets inside each to suit your specific needs.
Once your content is uploaded, you can start adding tags immediately. Within MediaSilo, select any asset or multiple assets and open the right-side drawer. MediaSilo even allows your team to either tag assets individually or highlight and bulk-tag multiple items to quickly and efficiently label what you need after uploading.
3. Search for assets by tag.
Once all of your assets are tagged, use the global search in MediaSilo to drill down to exactly what you need without navigating through layers of folder tree structures.
Filters such as asset type (video, image, document), date uploaded, and who it was uploaded by add specificity to your search in conjunction with your added tags.
With MediaSilo, you can even create your own custom search by selecting a combination of search terms to find the specific assets you need in just a few clicks. You can also choose to save the search to use it again and again.
4. Share searchable asset libraries using MediaSilo’s Spotlight.
Looking to make your assets accessible outside of MediaSilo? Tagging can help with this process too.
With Spotlight, MediaSilo’s turnkey presentation builder, you can easily share projects, folders, or a curated playlist of assets in a branded, searchable asset library.
Either use a preset template with a built-in search bar or add the search element onto your own template design.
You can even customize your Spotlight with multiple pages and tabs, each with as many folders, projects, and playlists needed. From there, you can share it externally, and collaborators can use the built-in search bar to search by title, description, or tag to find what they’re looking for.
Taking Your Digital Asset Organization to the Next Level
Managing your media and assets doesn’t have to be a full-time job. A little bit of strategy and work on the front end can save you hours—and lots of headaches—down the line.
And, with MediaSilo, it’s easy to get started. With just a few simple tags in the search bar, you can always find exactly what you need, whether you have 100 or 100,000 files
EditShare EFS Swift Link for seamless remote editing and connectivity
Whether you’re in post or finishing, flexibility and remote collaboration have become more critical than ever. Thanks to the pandemic, we have got completely used to the idea of directing a live production or finishing an edit on the kitchen table.
At Editshare, we have always had remote workflows integrated via our AirFLOW application. In fact we won an IBC Innovation Award for this all the way back in 2016. Thanks to continuous development, we have advanced still further the simplification of working from anywhere.
Whether you’re a filmmaker, video editor, or content creator, the ability to work remotely on your favorite craft editor while staying connected to your enterprise shared storage system is truly a game-changer. We want the same creativity whether we are in the facility or working remotely, using whatever tool is best for the job and the team.
This is where EFS Swift Link steps in, revolutionizing the way creative post professionals work. In this blog post, I’ll discuss how one of the latest features of the upcoming EditShare technology release – which includes Swift Link – can enhance any post production workflow, enabling anyone to work from anywhere: simply, with full creative control, and without downloading any media.
The Remote Editing Challenge
Traditionally, post work required everyone to be physically present in the confines of the facility. Today, for a whole host of reasons including tightening deadlines, client demands and the life/work balance expectations of valued staff, remote collaboration is a necessity.
The challenge lies in providing editors and creatives with the same experience they would have in-house, even when they are miles away from the facility. In some instances we have seen editors moving and operating out of different countries.
Enter EFS Swift Link
EFS Swift Link bridges the gap between remote editing and centralized EditShare EFS storage systems – be they on-prem or in the cloud.
Simply and transparently, the EFS client adapts to the network conditions of individual workstations allowing users to maintain a strong connection to the storage network. We’ve been testing this across our offices on different continents, from our homes to the office and even to the cloud and we are impressed by how simple yet powerful it is.
Wherever you are, it gives you access to both proxies and high-resolution media, so you have the resources you need to work efficiently. That depends on understanding the capacity and quality of the data connection between the remote workstation and base, so one of the standout features of EFS Swift Link is its ability to detect network latency automatically.
You don’t need to be a networking expert to optimize the connection: Swift Link does it for you. Performance is consistently good, even on high-latency connections.
And it does this without forcing individual users to change the hardware, the software and the workflows they are used to. No need to invest in new computers or change the way you work, Swift Link seamlessly integrates with your current setup.
How Swift Link Works
The user-friendly interface of EditShare Connect makes it easy to connect to remote EditShare systems. It simplifies the process, eliminating the need for complex configurations. Just get connected to your network and VPN service and the client will do the rest for you.
Once connected, EFS Swift Link uses its automatic latency detection to optimize the connection. Regardless of your location or network conditions, the system adjusts to ensure you experience minimal disruptions and maximum performance.
And of course Swift Link supports multiple locations, so you can design the collaborative workflows you need with team members spread across different locations. Editors can work on the same project simultaneously, review each other’s work, and provide feedback in real time, just as if they were in the same room. All the standard features of EFS are still available, including bin locking, auditing and consistent drive letter naming.
Benefits
Remote collaborative workflows are the goal for many. With EFS Swift Link editors and content creators can work from anywhere, giving them the freedom to choose their working environment, without compromising on functionality, familiarity and collaboration. The result is faster project completion and improved creativity.
It is also the cost-effective solution. Everyone retains their existing equipment and workflows, so there are no costly upgrades, and there is no downtime to learn new tools and workflows, and no resistance to being forced away from the familiar. If an editor is most comfortable in Media Composer (or Adobe Premiere Pro, or Da Vinci Resolve) then use it, embedded in the EditShare Solution.
Performance is boosted. The automatic latency detection ensures that users media transfers are optimized, even on high-latency connections. And security is maintained, thanks to the integrated data protection systems and the permissions structure.
Remote working is fast becoming the new normal, EFS Swift Link is the lifeline for post production professionals.
Virtual Production rocketed to prominence with the debut of the Disney+ series, The Mandalorian. The team at Lucasfilm placed LED displays behind actors instead of green screens or blue screens. The technique combined video game tech with cutting-edge motion tracking breakthroughs. The result of this combination is known as the LED volume. Today, LED volumes are springing up in studios around the world. What does it take to incorporate this way of storytelling with your own films?
“Visual effects are becoming real-time.”
The big benefit of virtual production is the ability to see the environment on set instead of in your imagination. The actors can meld into their environment easier, and the cameras can capture the “final pixels” in real-time. Working this way requires more pre-production planning. That results in the pre-production, production and post-production teams coming together in ways never before seen.
The real-time aspect here is key. 3D sets can be built and then displayed on the LED volume. Then the camera’s movements are tracked and synced with the display. The frustum is the area of the screen that the camera sees. “Frustum” is one of the buzzwords in virtual production, so you’ll hear it a lot. This area is the part of the screen that gets rendered in real-time and allows for the parallax effect that you would see if the background were a still matte painting. The ability to recreate this effect is much of what makes virtual production so compelling.
LED volumes
The bank of high-resolution LED panels can be large or small. It could be a flat panel or form of a rounded shape with a ceiling and floor. The higher the resolution of the panels, the higher fidelity the image. In Everything Everywhere All at Once, LED panels were used to throw lighting effects on the actress. The filmmakers talk about using a very low-budget version of the technology, but they served the purpose of adding lighting effects to their talent. Even though the LED screens are at an angle, you can see the pixels in the video and recognize that there is a big difference between what they were working with and what is on the stage at Lucasfilm.
Unreal Engine
How do you get the 3D background world onto the LED screen? The most common application for building these real-time worlds is Unreal Engine. Unreal Engine rose to prominence as a tool for building environments in 3D video games. 3D artists can create landscapes that appear photorealistic in the background. Unreal can be used when the shoot is happening on set, or it can build the “first draft” of the background. Then artists may use tools like Houdini to create a final version of the LED volume.
Camera choice
Test, test, test. That seems to be the mantra when choosing a camera for your LED volume shoot. The crew at REMEDY tested out a bunch of high-end cameras and concluded that the RED Komodo and Sony Venice were two of the best.
At the end of the video, the testers commented that they were surprised that the vaunted Alexa 35 ($93K) and RED V-Raptor XL ($40K) exhibited some artifacts. While the $6,000 RED Komodo avoided artifacts like “screen tearing.” This is also known as the “Venetian blinds effect.” The Komodo features a “global shutter.” RED has a little case study on using Komodo with VP. The Sony Venice 2 lacks a global shutter but features an extremely fast readout speed of less than 4ms. (The Venice 1 was used in the test, but it clearly shares a fast readout speed as well) The RED V-Raptor appears to have been tested at the VistaVision size and 8K, which has a 25% slower readout than the Super 35 6K mode.
Another major visual issue is moiré. This effect is seen when a camera focuses on an area with fine detail, and it appears to have rolling lines. Blackmagic Design has recently released an updated version of the 12K camera with an optical low pass filter designed to mitigate this problem.
These kinds of details make virtual production really technical. There are so many factors that have to work together in harmony. It will be really interesting to see if LED screens and the controllers will become optimized for the cameras that are shooting them.
Tracking devices for cameras
An essential ingredient for production with an LED volume is a tracker for your camera movements. The Mo-sys StarTracker often gets the nod as the go-to tracker.
The tracker connects to your camera and communicates the camera’s location to the system. This data allows the frustum to display the proper image. New fluid heads are beginning to come out with tracking information and data connections as well. For instance, Cartoni introduced the e-Maxima encoded head. This feature helps communicate tilt and pan data to the system for even better camera position tracking.
Lens data
Another important factor in achieving the right look is lens data. The focal distance and T-stop information are critical factors for VFX. Cooke’s /i data and Zeiss’ eXtended data technologies record the focus and iris positions. Lens data can also be sent to a wireless lens encoder and funneled into Unreal Engine.
Zeiss recently acquired the camera tracking company N-cam, so it will be exciting to see how these technologies start coming together in a more integrated way. Hopefully, this will lead to some more streamlined camera rigs in the future.
Crewing a shoot
Even though virtual production is a new technology, it is key to have a crew who has both experience and a knack for integrating new technologies. Noah Kadner has been a leading voice in the field of virtual production, and he has a great LinkedIn course that will help you and your team get up to speed with the basics of VP. Noah describes the crew collectively as the “Brain Bar” or the “Volume Control Team.” Team members will do real-time composting, supervise the shoot, or work with the physical LED panels.
Lighting
One of the first questions that people ask is, “Can I use the LED panels to light my actors?” The LED panels can complement your primary lighting, but it doesn’t replace it. The LED panels will do a great job of imparting edge lighting to your subject. And that is a big relief when compared to cleaning up edges on a green screen or dealing with green spills on your actors from the light reflecting off of the green screen. Lighting manufacturers are now using wireless DMX controls to interact with the LED volume. Prolycht has shown off how their app works with their lights to match the ambient lighting of the LED volume. It works with a new adapter from Accsoon and an iOS device. This ingenious combination automates lighting in amazing new ways.
Processing all that data
Puget Systems offers a great summary of the kind of hardware needed to feed 3D worlds to the displays. They recommend AMD CPUs over Intel and the NVIDIA RTX 6000 Ada or GeForce RTX 4090GPUs. When choosing the right GPU for your studio, they note, “If you are dealing with a large LED wall, then the extra VRAM and support for a Quadro Sync card will make the RTX 6000 Ada the clear winner. For a simpler setup, especially a green screen, the GeForce RTX 4090 will likely suffice and save you money.”
Production design and the art department
LED volumes combine digital and practical set design in new ways. You might have a physical piece of furniture in some scenes and then a double of that piece in the 3D world on the LED screen. There are many questions about where the foreground should end and the background should begin. And there’s a dance between who should take the lead when props and set decorations span these two worlds.
The positive result of this situation is that artists who work in production and in post get the opportunity to collaborate in pre-production in brand new ways. Directors can use VR headsets in pre-production to explore the scene. Cinematographers can plan their shots in pre-production and see that on the monitor while they are shooting instead of filling in a green screen with their imagination.
Conclusion
Virtual production offers exciting new possibilities, and it has plenty of technical challenges. It shouldn’t be viewed as a replacement for shooting on location. But it is an amazing tool for bringing the whole production into a single moment or creating a world that would be cost-prohibitive to craft physically. At the same time, AI technology designed to key backgrounds out in scenes without green screens or LED panels is advancing rapidly. All of that makes virtual production an exciting space watch and a genuine advancement in storytelling technology.
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K-State returns to EditShare based on stability and reliability
Boston, MA, August 30, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has upgraded the existing storage network at K-State Athletics, Inc. with more facilities and cloud synchronization. The installation was completed in association with US channel partner, Alpha.
K-State Athletics, as part of Kansas State University, has become one of the forefront collegiate athletic programs in the country, coming off a 2022 Big 12 Football Championship and an Elite Eight NCAA Men’s Basketball Tournament appearance. K-StateHD.TV, the official video department of K-State Athletics, provides comprehensive linear, web, and social coverage of all 16 men’s and women’s sports activities, as well as providing elements and production for third-party media companies from across the nation.
Since 2016, K-StateHD.TV’s broadcast and video board control rooms have used shared storage from EditShare. Now, as part of a major expansion of its capabilities, K-State Athletics has greatly expanded and upgraded the server network for K-StateHD.TV.
“We have been very pleased with the stability of the EditShare servers we have been using since 2013,” said Andy Liebsch, Director of Video Services at K-State Athletics. “As we looked to the future, we wanted to make sure our servers were equipped to handle our increasing storage needs. We also wanted to provide a more robust solution for legacy content and backup. Alpha and EditShare provided the solution, and a seamless integration and transition program.”
The new installation adds both online and nearline storage on site, and it now provides for storage and backup in the cloud, using EditShare FLEX Cloud Sync. Also installed as part of the upgrade were additional servers for the EditShare FLOW asset management database, which has opened up automated ingest and media acquisition.
Darren Whitten, senior account executive at Alpha, added “This is a long-standing and growing relationship. The people at K-State have benefited from the flexibility and stability of EditShare over a period of many years, and we have kept them informed about the continuing developments, including the ease of adding cloud for backup and archiving through FLEX. Downtime is also a challenge in the crowded college sports calendar, so the fact that we could get in at the right time and install the new hardware quickly was also a great selling point.”
Said Bacho, CRO at EditShare said “As well as showing how our products fit seamlessly into modern workflows, this project also shows the benefits of our comprehensive distribution channel. Darren and his colleagues at Alpha stay in close touch with the team at K-State, so they understand what the college needs to achieve. That means we can roll out the right solution at the right time.”
The upgraded and enhanced storage network went online in August 2023.
For further information on all EditShare solutions, please visit the website at www.editshare.com
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
EditShare adds to AWS expertise after recently joining the AWS ISV Accelerate program
Boston, MA – August 24, 2023– EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, continues to demonstrate the strength of its offering in cloud and hybrid solutions, with large numbers of successful client systems in use. This continuing success has led EditShare to achieve Amazon Web Service (AWS) Media & Entertainment Competency status.
EditShare joined the AWS Independent Software Vendor (ISV) Accelerate Program a year ago, which affirmed its success in delivering practical cloud storage solutions. Achieving AWS Media & Entertainment Competency status further solidifies that the company follows architectural and operational best practices, is being actively used by customers in product environments, and customers advocate for the solution.
“This is another great accolade for our technical and applications teams,” said Stephen Tallamy, CTO of EditShare. “What it tells potential users is that we will deliver a solution that meets their operational requirements, makes optimal use of the cloud environment, and will be secure and resilient. With EditShare FLEX, our award-winning cloud technology, has reached a new level of maturity and adoption of media workflows that unlock the benefits of AWS services and applications tailored for media professionals,” Tallamy continued. “Post houses, production companies, broadcasters and creative agencies have realized that, by combining on premises and cloud technology, they can deliver real value to their clients and into their programs, while achieving operational savings through remote working and distributed workflows.
“This additional recognition from AWS means we are at the cutting edge of cloud and hybrid systems architecture. We look forward to continued growth in delivered systems around the world, and an ever-strengthening bond with our colleagues and peers at AWS,” said Tallamy.
The AWS Media & Entertainment Competency designation is the way to differentiate AWS Partners that have engineered their solutions and demonstrated the ability to deploy and operationalize these solutions repeatedly, at scale. Finally, and most importantly, they have a list of customers that have successfully deployed the solution on AWS.
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise.
EditShare will be showcasing it’s FLEX Cloud Solutions at the upcoming IBC Exhibition in Amsterdam, Hall 7, Booth A35 and also on the AWS booth Hall 5, Booth C90.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
Utilizing the “Workflow Integration” framework within DaVinci Resolve Studio, MediaSilo users can now access the most commonly used features on MediaSilo. Now you can search through your MediaSilo assets, preview and download media, upload revised edits and securely share content – without leaving Resolve!
