Flexible and open for integration, FLOW provides “out of the box” automation capabilities with versatile on premise, cloud and hybrid deployment options to maximize remote productions
Boston, MA – September 1, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced its FLOW media management solution was recognized in Omdia’s “On the Radar Media Asset Management Solutions” report. The research series highlights those vendors who bring innovative ideas, products, or business models to their respective markets. Omdia cited the open platform and out-of-the-box, node-based “do-it-yourself” automation capabilities of FLOW as reasons for making the list of media asset management (MAM) vendors to watch. Also noted as a key point is FLOW’s versatility and “well rounded approach” to asset lifecycle automation through tight integration with both industry 3rd party storage and EditShare’s EFS storage enabling enterprises to maximize asset value and lower total cost of ownership.
“Deep control over assets is important for media operations, and many have it until there is a change in their business strategy,” states Sunil Mudholkar, vice president of product management, EditShare. “With FLOW, we are empowering customers with a highly versatile, open platform that can adjust with their ever-changing business demands. Its simple-to-use tools let customers automate processes and entire workflows. The public API lets them connect important systems and data to ensure workflow continuity across the operation from ingest to archive. And our innovation in cloud across all its products means that you can take your media operation from on-premise to remote overnight.”
Omdia notes that third-party integration, which are capabilities inherent in FLOW’s Skinny MAM architecture and APIs, is important for MAM automation given the multiple asset touchpoints across the supply chain. FLOW administrators and end users can easily connect other applications and create seamless workflows across ingest, production and craft editing. With the release of the cloud-based EFSv, enterprises can virtualize and scale these workflows which is critical in the current climate.
Principal Consultant of Media Technology at Omdia, Kedar Mohite, comments on the evolving market dynamics and need for automation, “As multidimensional access, and collaboration across multi-faceted remote workgroups becomes pivotal for competitive edge; EditShare’s automated media management proposition, open ecosystem and cloud innovation is well positioned to meet this new normal business requirement.“
FLOW is part of EditShare’s uniquely powerful technology that is redefining media asset management and shared, collaborative storage. With a “Skinny MAM ” approach that avoids bloated code, built on micro services and open APIs, EditShare’s design ethos is ideal for on premise and cloud workflows. The combination of FLOW and EditShare media optimized file system, EFS, is the foundation for a new relationship between creative artists and their content, always available and equally effective in a facility or when working remotely.
You can download Omdia’s “Market Radar: Media Asset Management Solutions” report on EditShare’s FLOW from: https://editshare.live/2020omdiareport
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
©2020 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534
End-to-end solution for collaborative editing and project management leads to big workflow gains for large Adobe workgroups, on premise and in the cloud
Boston, MA – July 21, 2020 – EditShare®, a technology leader that specializes in secure media management, collaboration and intelligent storage solutions for video content creators, and MoovIT GmbH, developers of the Helmut suite of Adobe workflow tools, announced today an exclusive global partnership that transforms Adobe enterprise workflows. As the use of Adobe creative tools in distributed collaborative environments continues to grow, the need for a robust media management environment that connects users, content, and media becomes even more critical for workflow efficiency. EditShare’s EFS shared video storage solution and FLOW media management, integrated with the Helmut suite of products, form the industry’s most comprehensive project management and remote editing workflow solution for enterprise Adobe workgroups.
“To succeed in the evolving world of video production, our customers are looking to EditShare to provide open solutions that allow them to rewire their workflows and adapt,” states Tom Rosenstein, vice president of business development, EditShare. “EditShare’s expanded partnership with MoovIT allows us to bring to our Adobe customers a powerful, adaptable set of tools to address those challenges head-on. The Helmut platform coupled with EFS and FLOW, embodies the workflow structure users require. Powerful, yet simple, collaborative Adobe Premiere Pro project management alongside adaptive media production management. It’s the complete package professional editors have been waiting for.”
Helmut solutions are used by leading broadcasters, newsrooms, sports leagues, corporations and new media organizations for their robust project management and administration, enhancing creative workflows for large distributed Adobe workgroups.
“Partnering with EditShare gives us a significant advantage in developing collaborative editing workgroup solutions for Adobe customers. EditShare’s strategy of empowering creatives through a robust set of open APIs enables us to bring the full potential of Helmut’s project management capabilities, creating better workflow and richer end-user experience for Adobe editors and artists,” states Wolfgang Felix, managing director of MoovIT. “The unbeatable combination of EFS, FLOW, and Helmut provide a resilient media foundation with the flexibility for large Adobe workgroups to work on premise or in the cloud, which is critical for supporting today’s climate of rapidly changing business models.”
Scalable to the enterprise level, EFS, FLOW and Helmut integrated workflow offers a media technology foundation that combines storage, media management, workflow automation, and workgroup management for a proven all-in-one solution.
EditShare is the exclusive reseller* of the Helmut suite of products. To obtain more information, please visit here.
Learn More about Powering Collaborative Adobe Workflows with EditShare and MoovIT on July 22
Join EditShare and MoovIT on July 22, 2020 at 9am EDT and again at 2pm EDT for a joint webinar on how to ‘Automate and Optimize Adobe Workgroups with FLOW and Helmut’.
To register for one of the time slots, please visit:
https://editshare.live/webinar072220session1pr (9am EDT) and
https://editshare.live/webinar072220session2pr (2pm EDT)
*Excluding the DACH region.
About Moovit MoovIT provides video and IT solutions for broadcasters and organisations of all shapes and sizes. The company, headquartered in the Schanzenviertel district of Cologne, specialises in the development and support of workflows for all aspects of post-production, news and archiving at the interface between video and IT. MoovIT leverages particular expertise in the field of technical solutions for sports reporting. In addition, the company develops web-to-video solutions, localisations, remote editing systems and video hosting products used by organisations across a highly diverse range of industries. MoovIT’s customers include broadcasters, production companies, sport event organisers, agencies, and enterprises from a wide range of backgrounds.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
©2020 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534
6/23/2020
Lowering cloud infrastructure costs up to 75%, the seamless proxy editing feature of EFSv makes cloud editing irresistibly affordable while allowing you to leverage your tools of choice and the workflows you love
Boston, MA – June 23, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today unveiled an EFSv innovation that transforms the economics of editing in the cloud while significantly improving the efficiencies of dynamic and remote editing workflows. Making cloud editing more accessible to more facilities, EFSv optimizes the use of both object and block storage located in the cloud to allow for savings up to 75% compared to the existing costs of cloud video storage and workstations. A solution that solves the work arounds associated with proxy editing and conforming, EFSv facilitates a true seamless proxy editing experience for all editors including Adobe, Avid, Blackmagic Design and Grass Valley. Costs savings through better cloud storage management allows facilities to keep production content and archives online and available at all times.
“The economics of cloud production have been a barrier to widespread adoption for media companies everywhere. Often it is considered as a back-up plan or short-term workaround to a specific situation or project,” states Conrad Clemson, CEO, EditShare. “While other solutions provide a bandaid for the problems, we have actually solved it. The innovative implementation of the seamless proxy editing feature of EFSv unlocks the power of the cloud as the last piece of the content supply chain.”
EditShare’s cloud innovation comes at a time where many facilities have moved from viewing the cloud as a future consideration to one that is an immediate and foundational component to support their business. Removing workflow complexities and costs barriers associated with cloud editing, EditShare serves as a trusted partner for customers to completely shift to the cloud.
“By integrating cloud-based management that simplifies workflows and reducing storage costs, EditShare prioritizes content creators in remaining true to one of their core tenants,” said IDC’s Jacob Groshek, research manager. “This development offers compelling economics and an important value-add proposition that is top of mind for many media organizations moving into the cloud. It gets to the heart of the matter and helps customers create and edit high resolution video content via proxies in the cloud, on demand, collaboratively while ensuring affordable day-to-day operations and business continuity.”
With EFSv, high-resolution original files can be stored in economical object storage, yet read through the EFSv native file system driver while small lightweight editing proxies are stored in standard block storage. Both sets of files are always available and accessible to the NLE application — streamlining color grading, effect creation and conforming. Additionally, for Adobe Premiere Pro, the new FLOW panel automates the clip import process to ensure Premiere Pro understands that both versions exist, and enables the ability to toggle back and forth between them at any time. Clemson concludes, “EFSv is a robust solution that will enable businesses to fully embrace the cloud with their entire content catalog and workflows using the tools they love. It’s a win-win — the user experience is outstanding with a much lower total cost of ownership.”
EFSv Typical Benchmark
The intelligent and seamless movement between storage tiers will save clients a fortune over an entire production. High-performance block storage tiers, used for high-resolution editing, are expensive. If clients can minimize their use of block storage by only storing editing proxy files there, while maintaining the high-resolution files on object storage, huge savings can be achieved. For example, block storage can be 5x the cost of object storage. The beauty and simplicity of EFSv is that it provides for these cost efficiencies while allowing an editor to toggle between high-resolution and proxies with the click of a button. EFSv allows for the benefit of proxy editing without requiring editors to endure the complicated workflows typically associated with those environments.
About EFSv
The EFSv platform supports industry-standard third-party creative tools for editing, audio mixing, and grading with best-in-class security capabilities such as file auditing to propel secure, end-to-end editorial workflows in the cloud. EFSv native drivers eliminate traditional IT bottlenecks and deliver superior performance in virtual environments. The RESTful API lets customers and technology partners easily automate advanced storage management workflows.
See it in Action on June 24th
EditShare invites everyone to join one of their webinars held on Wednesday, June 24th at either 9am ET in session one, 2pm ET in session two or 9pm ET in session three to learn more about the innovative features of EFSv. To register, please visit https://editshare.live/062420session1pr, https://editshare.live/062420session2pr and https://editshare.live/062420session3pr respectively.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
©2020 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534
6/18/2020
Growth of content creation and consumption coupled with surge in remote production across all market sectors drives demand for EditShare’s world-class cloud-based solutions
Singapore – June 18, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, has expanded its APAC operations to include a new office in Singapore, led by EditShare’s newly appointed Vice President of Sales for APAC, Alan Dishington. With strategic oversight of the region’s sales professionals, channel partners, and key accounts, Alan will steer EditShare’s business success with an emphasis on customer enablement and experience. Through his vast experience leading business development for Tivo, Accenture and Cisco across the region, Alan brings a deep understanding of the media industry and its trajectory towards cloud-based solutions to the EditShare APAC sales operation.
In addition to the appointment of Alan, EditShare is expanding its on-the-ground presence with the addition of Tze Ming Ng, in the role of regional sales manager, and William Tay, in the role of pre-sales engineer for APAC. These new roles will support EditShare’s growing customer base in the region, which includes media giant Tencent Video, the Beijing Film Academy, and NHK, as well as the region’s growing demand for remote production solutions.
“We compete on a global stage and want EditShare to be our customers’ first choice. That means building world-class, open software supported by well-prepared leaders who create a customer experience that is second to none,” states Rob Adams, vice president of worldwide sales, EditShare. “Alan, Tze Ming, and William bring a passion for excellence with a body of knowledge that puts our customers in the very best position when it comes to transforming and making the most of their media operations.”
Tze Ming brings to EditShare vast experience in business development with special focus on media and cloud solution sales, having led similar roles for companies including NTT, InfoFabric, Pebble Beach Systems and The Media Village. Also well versed in the media market, William comes to EditShare with experience in system integration, support and delivery as well as training, working for Mediagenix NG, Software Generation Limited, and Avid.
Establishing EditShare’s new Singapore office as a regional hub comes on the heels of its resource expansion into China with on the ground presence in Beijing and technology advancements deploying EditShare customer workflows to run in Tencent Cloud, one of Asia’s biggest cloud providers. Adams states, “Asia is a strategic market for EditShare. Having a knowledgeable team on the ground enables us to better serve our partners and customers business needs. EditShare will continue to invest in local resources across the region.”
The appointments of Alan Dishington, Tze Ming, and William Tay are effective immediately.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
©2020 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534
6/4/2020
Industry’s most resilient and scalable media optimized file system features new advanced API and cloud capabilities with a focus on security, speed and openness
Boston, MA – June 4, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announced today the general availability of EFS 2020, powering faster EditShare storage nodes and networks on-premise, in the cloud and in hybrid configurations. The media-optimized file system features security improvements at every layer and enhanced performance across the board. In addition to the powerful storage management tools built into EFS, the new RESTful API opens the door for customers and technology partners to automate advanced storage management workflows in a secure environment. Fully compatible with the latest version of FLOW, EFS enables media organizations to build extensive collaborative workflows, shielding creative personnel from the underlying technical complexity while equipping technical teams with a comprehensive set of media management tools.
“EFS is a highly scalable architecture that has been designed from the ground up to fuel collaborative media workflows, enabling customers to utilize the creative toolset of their choice. Our latest release continues to expand the open platform with cloud configuration options and advanced RESTful APIs that supports interfacing with other business processes within an organization such as billing systems or infrastructure management,” states Sunil Mudholkar, vice president of product management, EditShare. “Our customers and technology partners can now integrate business logic to automate day-to-day storage operations on the industry’s most performant and secure storage environment with the same great collaborative editorial workflows EditShare is known for.”
A More Secure and Open Foundation On-Premise and In the Cloud
EFS delivers support for cloud workflows including AWS, Tencent Cloud, and others. Combined with its established Access Control List (ACL) capabilities and advanced API, EFS 2020 is a major milestone that gives IT managers and administrators fine grained control over content, folder structures, and content flow, enabling them to better collaborate across multi-site and multi-project operations. Mudholkar explains, “The advanced APIs of the EFS 2020 release support scripting of file permissions changes within ACL media spaces both on-premise and in the cloud. This means our customers can design sophisticated traffic management workflows with media and project permissions controls where multiple locations and thousands of users can connect to the same project, with access to content and assets configurable at the user level. The deep level of control keeps everyone connected so they can collaborate without exposing the entirety of the project content to everyone.”
In addition to a new operating system that includes the very latest security protection, the 2020 release of EFS features file auditing, the first real-time purpose-built content file tracking solution for media workflows. Designed to track all content movement, changes, and deletions, EFS File Auditing, which is a standard component of all systems, provides a complete, user-friendly activity report with a detailed trail back to the end-user answering the important question of “who did what and when.”
Customer Success Moving to EFS 2020
Listening and understanding the needs of customers is a core value of EditShare. With outstanding Net Promoter Score (NPS) results from both customers and channel partners, EditShare is an industry leader when it comes to customer and partner satisfaction. This sentiment can be seen in new EditShare customers as well as existing customers who are moving from their existing EditShare platforms to EFS 2020 and taking advantage of EditShare cloud and API capabilities. “EFS 2020 offers the big enterprise storage and media management features we need to better manage our operation with a very user friendly approach. The combination of simplicity and power is key when you have 100 plus people with varying skill sets in production creating more than 60 podcasts and videos shows on a weekly basis,” comments Chase Butler, senior editor and graphics, Barstools Sports. “It allows us to use any tool or workflow we require to get our projects done, including remote production and access, which was critical during the COVID-19 shutdown. It’s a resilient platform that we can expand on and in any direction or situation.”
Focused on innovation and accelerating the delivery of new features to the market, EditShare has moved to a product release model with delivery of major updates at least once per quarter ensuring EditShare customers receive new features that deliver the capabilities they require to run their business. Contact your EditShare representative to upgrade to EFS 2020.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
©2020 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534
5/27/2020
Updated FLOW Panel for Premiere Pro, and EFS support for project-locking in Premiere Pro’s Productions, bring outstanding remote editing and collaboration workflows to Adobe users – on premise, in a hybrid environment or in the cloud
Boston, MA – May 27, 2020 – EditShare®, a technology leader that specializes in secure media management, collaboration and intelligent storage solutions for video content creators, continues its collaboration with Adobe® to enhance end-to-end remote production and collaborative editing workflows. Creating an exceptional user experience, from individual storytellers to enterprise workgroups, the integrated solution of EditShare with Adobe seamlessly connects editing workflows into a wider media ecosystem with deep metadata tracking and workflow automation to simplify storytelling, whether on-premise, in a hybrid configuration, or as a complete cloud-based workflow. The new FLOW panel for Adobe Premiere® Pro transforms content management, proxy and remote editing, and review and approval workflows for editors. EditShare’s EFS open shared storage solution enhances collaborative editing with full support for project-locking for Productions in Premiere Pro. With the Productions feature set, Premiere Pro can now handle projects with an extraordinary number of assets while maintaining peak performance. Sharing and organizing those assets is much easier than before. Read more in EditShare’s blog on Productions in Premiere Pro.
“Building collaborative digital video workflows for our customers continues to be one of the fundamental drivers of our FLOW and EFS partner developments,” comments Sunil Mudholkar, Vice President of Product Management, EditShare. “Our solutions are optimized from the highest levels of the technology stack down to the storage file system, so creatives can work with Adobe tools in any location, with the very best user experience. The FLOW Panel for Premiere Pro and EFS support for Productions enables users to delve deep into on-premise, cloud or deep archive storage to find that all important content, and collaborate with colleagues anywhere in the world, all without ever leaving the Adobe Premiere Pro UI.”
“Editors and creative teams want to focus on telling great stories without thinking about workflow issues,” said Sue Skidmore, head of partner relations for Adobe video. “The collaboration between Adobe and EditShare helps our users – from individual creatives to large groups – have a great experience whether they are on premise, in a hybrid environment or in the cloud.”
Designed to simplify storytelling, FLOW manages the entire media technology stack with tools to orchestrate assets and workflows across tiered on-premise, nearline, and cloud storage environments. An essential, secure platform for remote, collaborative productions, FLOW offers an advanced proxy-based workflow with support for over 500 codecs. Its enhanced Premiere Pro panel connects individual editors and production teams directly to the FLOW media asset management and its productivity-focused toolset including extensive asset tracking, collaborative proxy editing workflow, and review and approval workflows across cities, countries and continents.
EFS scalable storage enables media organizations to build extensive collaborative workflows on premise, in the cloud, or in hybrid installations, shielding creative personnel from the underlying technical complexity while equipping administrators and technicians with a comprehensive set of storage management tools. For Adobe editors, EFS is fast and flexible collaborative storage with outstanding support for Productions in Premiere Pro, enabling best-in-class project sharing. Mudholkar adds, “Creatives don’t have to feel overwhelmed with learning an entire media management platform: the lightweight FLOW panel fits directly within Premiere Pro and delivers exceptional workflow efficiency while EFS supports the underlying transactions that keep media safe and projects organized.”
Special EditShare Bundle for Adobe Workflows
For a limited time, EditShare is offering a special Adobe workflow bundle that includes FLOW media management, EFS open storage solution and Helmut workgroup management tools.
EFS and FLOW provide a robust storage and media management platform that connects creatives, content and media optimized technology. Scalable up to the enterprise level, the workflow bundle for Adobe offers a media foundation that is built for creative workflows with tools to administer Premiere Pro workgroups and distributed teams. For complex workgroup management, EditShare offers the suite of Helmut tools as an optional extension to the bundle. To obtain more information, please visit here.
Join EditShare and Adobe on May 28th
Join the Adobe and EditShare team on Thursday May 28, 2020 at 12:00 pm EDT and again at 9:00 EDT for a joint webinar on Production, Group Editing, and Remote Workflows with Adobe Premiere Pro. To register for one of the time slots, please visit https://editshare.live/webinar052820session1pr (12:00 pm EDT) and https://editshare.live/webinar052820session2pr (9:00 pm EDT).
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
©2020 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534
