EditShare engages customers and community on media innovation, trends in remote workflows, and the industry’s Journey to the Cloud
Boston, MA – November 11, 2021 – EditShare, the technology leader that enables storytellers to create and manage collaborative media workflows, invites attendees to reconnect, explore innovation, and celebrate creativity at IBC 2021 at EditShare stand 7.A35. EditShare’s on-premise, hybrid, and fully automated cloud content management solutions, facilitate creative collaboration with innovative workflow automation to simplify the storytelling process. The company’s senior leadership team and product experts will be on hand to discuss and demonstrate how its flagship FLOW media management and EFS software-defined storage innovations can empower creative teams and facilitate a better collaboration experience.
“IBC is an important connection point for the industry. It’s where we have our ‘hallway’ conversations, impromptu get-togethers, and network with friends, customers, colleagues, and partners. This year, we have quite a bit of catching up to do! We look forward to reconnecting in person and discussing the EditShare innovation that enables our customers to collaborate and Create Amazing Together, anywhere and everywhere,” comments Conrad Clemson, CEO, EditShare.
Innovation at the EditShare Stand Attendees can engage with EditShare workflow experts and experience first-hand FLOW and EFS cloud innovations that further simplify remote collaborative editing and content management. Demonstrated innovations include:
Remote Workflows for Mixed Editing Environments The award-winning FLOW Universal Media Projects feature brings together Premiere Pro, Media Composer and DaVinci Resolve into a single workflow. From anywhere, editors have real time access to assets and can collaborate freely in a mixed editing environment. Universal Media Projects seamlessly manages behind the scenes all the necessary project data – sequences, clips, bin, and markers – between the various editorial tools.
Optimized Editing in the Cloud EFSv’s Seamless Proxy Editing capabilities, announced in 2020, are showcased for the first time at IBC. The multi-award winning, patent pending workflow reimagines editing in the cloud to eliminate pain points and cut costs by up to 75%. EFSv leverages block and object storage to enable cost-effective editing in the cloud and smart FLOW panel technology for Premiere Pro and DaVinci Resolve to facilitate a frictionless user experience from edit to finish.
Simple, Reliable Backup & Synchronization to the Cloud To augment EditShare’s multi-award-winning cloud editing workflows, EditShare introduces CloudSync service. Automate backup to the cloud or sync media and project information between on-premises and cloud systems reliably using EditShare’s accelerated API Services. CloudSync has received rave reviews from customers and provides a simple, automated backup and sync service for anyone that wants to use low-cost cloud video storage for project parking or archiving.
Attendees can also book a private meeting with EditShare’s Sales and Professional Services teams to discuss specific commercial and technical needs and best practices for managing collaboration and content using EditShare’s range of on-premise, hybrid and fully automated cloud solutions and APIs. To book a private meeting with EditShare, please visit https://editshare.com/event/ibc-2021/.
About EditShare Solutions FLOW is EditShare’s media management platform for creative workflows. It serves as a control layer across storage pools, offering fast-production tools and exceptional asset and metadata tracking. Easy-to-configure automation simplifies and expands workflows. EFS is a software-defined storage layer that securely centralizes content with features and performance to build small-to-enterprise production environments. EFSv virtualizes EditShare solutions offering exceptional media workflows, including patent pending seamless proxy editing, in the cloud.
EditShare’s workflow solutions can be configured for productions of all sizes and complexities, on-premise, in the cloud, or hybrid. Users can work with anyone, anywhere. The robust EditShare API and extensive partner network allows customers to augment their media ecosystem with familiar editorial and production tools that make them more productive, freeing their workflows from conventional limits and taking them into new directions and business opportunities.
Press at IBC2021 Press can book a briefing with Cat Soroush at cat@grithaus.agency.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-premise, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Channel Partner Portal – First Exclusive Walkthrough
Sales Leads – Management & Distribution
Product Use Cases & Updates
Demos, Training, & Professional Services
Join us for this end-of-the-year session as we all work together towards a successful IBC show and a great closure of 2021!
Tour De Force Born out of sheer determination and passion, 3P Studio has earned its place in Australia’s creative landscape as one of the industry’s hardest working boutique post-production houses. Founded and led by artisan Haley McDonald, 3P Studio’s eclectic portfolio of post-production work includes desirable commercial brands such as Subway, Allianz, Isuzu Motor Company as well as iconic and defining shows like Sesame Street.
“There are a few projects that we are particularly proud of at 3P Studio and one that stands out is the work we did with Brisbane-based advertising agency, Carbon Creative, for the Australian Department of Premier and Cabinet’s ‘Stop the Hurting: End Domestic Violence’ campaign,” comments McDonald. “It was the first large-scale national campaign that we undertook in the studio; it was an honor that they selected 3P to work on such an important campaign.” A testament to their quality and influence, 3P Studio was recognized for their outstanding work on the “Stop the Hurting” campaign, receiving a silver medal in the Brisbane Advertising and Design Awards.
Humble Beginnings Leads to a Local First With almost two decades of experience in the media and entertainment industry, McDonald has worked for some of Australia’s largest post facilities. Passionate about her craft, McDonald always knew that working as a creative storyteller was her true path. “I got my love of TV from my late father. I never had a bedtime as a child and he used to let me watch TV with him whenever I wanted. This led to a lifelong obsession of working with media and creatively telling stories. On the flip side, I got my work ethic off my mum, who worked in a hospital laundry for 30 years. I grew up in a housing commission until I moved to Brisbane when I was 18 and worked in a supermarket there until I saved enough money to go university and study film.” Drive and passion work hand in hand and proved to be incredible assets to McDonald as she forged her own path in a male-dominated industry.
It was after the birth of McDonald’s son in 2013 that life took an unexpected change and really challenged her commitment to being an artist. “I had left for maternity leave in 2013 to have my first child, Dash, who is now eight. When I came back to work after six months, my position had been made redundant and I no longer had a job to return to.” While most would see this as a devastating blow, McDonald turned it into the opportunity of a lifetime. “For some time I had wanted to open my own shop. But, like most people, I had a mortgage, daycare and other bills. So, venturing off on my own was just too risky, but with no job in hand, I had nothing to lose. It was my chance to follow a dream and I gave it everything I had.” Starting out as a freelance editor and designer, McDonald took every job that came her way. “I would never say ‘no’ to a job. I would never say I was booked. I would just say, ‘Yes, no problem, I can do that.’ Even if I had three jobs in one day, I would just take them and work out how I was going to deliver. Eventually, I started hiring people to help as I took on more demanding projects. Since I had been in the industry and was so well connected, I was able to get projects out the door with a very high degree of quality thanks to very talented colleagues. This, of course, translated to very happy clients and exceptional word of mouth marketing.”
Working 7 days a week, McDonald transformed the busy freelance business into one of Brisbane’s few woman-led post-production houses. “I bought my office in 2016 and took six months to fit it out. On Christmas Eve 2016, they handed me the keys to the office and they went, ‘There you go.’ And as 1st of January 2017, 3P Studio was officially in business.”
Purpose Built for Business and Creative Content McDonald built the stunning boutique facility from the ground up. And the chic design took into account installing an EditShare shared-storage solution in late 2017. “When we were wiring the office I made sure I had the cable runs and all the infrastructure shared down the track. I always knew that I wanted to install EditShare because I had used it before, and I really liked the way it supported the content flow. We just needed to save for the investment.” For the first six months, the team worked off the old hard drive system where they had RAIDs that were backing up to other RAIDs overnight and doing mirroring for redundancy. “So, we’d put a project in motion and eventually come to the point where someone would say, ‘Oh, that operator needs to use the project on that,’ meanwhile someone else also needed to use it too, then we’d copy off the data onto another drive and it just became unmanageable so we made the leap to EditShare.”
McDonald quips that she could have purchased other gear, but the EditShare scale-out shared storage nodes were the solution to power her successful business. “I could have gone out and purchased a Mac Pro and hooked it up to a couple of hard drives. Would it have done the same thing? To a certain degree, but it hasn’t been tried and tested like in EditShare. After talking with the guys at EditShare and getting the rundown of the specs and performance reports, investing in EditShare gave me the peace of mind I needed. In addition, my previous experience with using EditShare on very demanding projects assured us that this system would take a beating and keep performing.”
3P Studio installed an EFS 200 single node scale out shared storage solution connecting 10 creative Mac and PC-based workstations over 10-GB Ethernet comprising a mix of Adobe® Premiere® Pro and After Effects®, The Foundry’s NUKE, Maxon’s Cinema-4d, Autodesk Maya, 3D Studio Max, DaVinci Resolve for grading and the premium hero suite, Autodesk Flame Premium while Avid Pro tools is utilized to provide audio post production. With advanced support for project and media sharing, EditShare features helped tremendously with the boutique’s retail clients who, more often than not, required an incredibly fast turnaround. It allowed the team to work simultaneously on projects with one person recording voice-overs while another artist works on the graphics and another edits. “Because the EditShare system is designed for content sharing, it makes the workflow as fast and as collaborative as possible. This means higher quality projects completed on time and of course most importantly, happier clients.”
A Business in Overdrive The successful post-production company tripled its staff between the years of 2017 and 2021, requiring an expanded media infrastructure. Upgrading to EFS 450 and adding FLOW and AirFLOW, the team was able to facilitate traditional editorial campaigns and the growing number of fast-turn projects targeted for social, digital, and other marketing channels. McDonald adds, “More and more client requests are project-specific rather than a campaign. While the content still needs to be delivered across all channels, it has a short-shelf life and smaller budget. The pace from start to finish is accelerated. With our expanded EditShare installation, we have a content factory workflow that gives our clients a first-class post-production experience meeting both their tight timeline and budget requirements.”
The addition of EditShare’s remote media management solution, AirFLOW, to the workflow allowed 3P to offer a “content warehouse” service to its clients. Clients can log in from anywhere, browse through content at their convenience, review work-in-progress and submit project changes. The service removes the burden of clients needing to maintain their own drives or storage servers as all content is stored on the EFS storage platform, maintained by 3P. It also enabled remote collaboration, which was key during the pandemic restrictions.
McDonald notes of the growth, “Our business has reached a point where we need to utilize advanced tools to refine our service offering and delivery. EditShare workflow solutions and creative tools like Adobe have enabled us to make those advancements across our business and deliver a superior level of service.”
Setting a Great Example As a woman-run and owned post facility, Haley is in a very rare category. “I am very proud to be a female post house owner and can definitely say there is room for more of us to take the lead! Running my own shop has given me the opportunity to work with female directors, producers and operators and I take great pleasure in collaborating with them in my studio. In addition, I also have the support of a fantastic group of young men who are sound designers, VFX artists, animators and videographers and I am very lucky to have them. I also have the support of loyal clients that have been with me since I started and most of my work comes from word of mouth which is nice.” As for EditShare, we are very proud to be a part of this success story.
EFS, FLOW, and AirFLOW and Adobe integrations support workflow demands and enable new client service offerings
Boston, MA – October 26, 2021 – EditShare®, a technology leader that enables collaborative media workflows for storytellers, today announced that Brisbane’s leading post-production facility, 3P Studio (3P) has expanded its investment in EditShare’s FLOW media management and EFS storage solutions to manage its growing editorial business. The full-service post-production house, which produces creative content for top brands like Isuzu Motor Company, Subway, and Allianz, has tripled its team over the past three years to support the rise in client projects and campaigns across broadcast, digital, and social channels.
“Our business has reached a point where we need to utilize advanced tools to refine our service offering and delivery,” states Haley McDonald, Founder and Managing Director, 3P Studio. “EditShare workflow solutions and Adobe creative tools have enabled us to make those advancements across our business and deliver a superior level of service.”
3P upgraded their EditShare environment to facilitate traditional editorial campaigns and the growing number of fast-turn projects targeted for social, digital, and other marketing channels. The EditShare media foundation connects the facility’s premium creative tools which include Adobe® Premiere® Pro and After Effects®, Avid Pro Tools, Autodesk Maya and Flame, DaVinci Resolve, NUKE, and Maxon’s Cinema 4D, creating a well-integrated ecosystem that optimizes post-production workflows. The talented 3P team of compositors, editors, and color graders can seamlessly collaborate on projects utilizing FLOW and EFS to manage the nuances of file sharing, asset tracking, file formats, and package delivery for multiple channels.
McDonald adds, “More and more client requests are project-specific rather than a campaign. While the content still needs to be delivered across all channels, it has a short-shelf life and smaller budget. The pace from start to finish is accelerated. With our expanded EditShare installation, we have a content factory workflow that gives our clients a first-class post-production experience meeting both their tight timeline and budget requirements.”
The addition of EditShare’s remote media management solution, AirFLOW, to the workflow allowed 3P to offer a “content warehouse” service to its clients. Clients can log in from anywhere, browse through content at their convenience, review work-in-progress and submit project changes. The service removes the burden of clients needing to maintain their own drives or storage servers as all content is stored on the EFS storage platform, maintained by 3P. It also enabled remote collaboration, which was key during the pandemic restrictions.
“EditShare is designed to make it easier for customers like 3P to collaborate with their clients from anywhere,” Paul Hayes, Regional Sales Manager for Asia, EditShare “Rather than having clients send in individual drives to work with, 3P houses all of their content and clients simply log in, browse, and give direction. EditShare speeds up the entire workflow enabling 3P to create space and scale their business in new directions while creating a more personalized service for their clients.”
“We love seeing studios such as 3P tap into the power of our Adobe Creative Cloud apps, like Premiere Pro and After Effects,” said Sue Skidmore, head of partner relations for Adobe video. “EditShare takes advantage of Adobe panel APIs and other integration features that bring media management right into the creative applications, enabling users to pivot their productions and deliver high-quality content quickly.”
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Boston, MA – October 21, 2021 – EditShare® invites InfoComm 2021 attendees to booth 2809 to discuss how its award-winning FLOW media management and EFS shared storage solutions can simplify storytelling for video workgroups across Advertising, Broadcast, Corporate, Education, House of Worship, News, Production and Post-production. A perfect fit for any scenario ranging from a smart replacement of direct attached storage to building a high-performance, high-capacity enterprise workflow, FLOW and EFS offer customers flexible on-premise, cloud and hybrid configurations that facilitate a better on-premise and remote creative collaboration experience.
About EditShare Solutions FLOW is EditShare’s media management platform for creative workflows. It serves as a control layer across storage pools, offering fast-production tools and exceptional asset and metadata tracking. Easy-to-configure automation simplifies and expands workflows. Underpinning FLOW is EFS, a software-optimized storage layer that securely centralizes content with features and performance to build small to enterprise production environments. EFSv virtualizes EditShare solutions offering exceptional media workflows, including patent pending seamless proxy editing, in the cloud.
EditShare’s workflow solutions can be configured for productions of all sizes and complexities, on premise, in the cloud, or a hybrid of the two. Users can work with anyone, anywhere. The robust EditShare API and extensive partner network allows customers to augment their media ecosystem with familiar editorial and production tools that make them more productive, freeing their workflows from conventional limits and taking them into new directions and business opportunities.
About EditShare EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare Q3 FLOW and EFS Update – Capabilities at a Glance
Operating similar to a CDN, the optimized EFS multi-location data transfer capabilities leverage best in class, open software solutions to provide transparency over asset movement, enabling users to prioritize transfers across multiple locations with easy to define business rules.
Paving the way for scalable, resilient enterprise workflows, FLOW Scan Scaling Service enables distributed processing in parallel, letting users run multiple scan instances across storage tiers.
Optimized for HPE, new FLOW Production Nodes now come in Light, Standard and XL, supporting small to enterprise workflows, enabling customers to right-size configurations for their productions.
Popular open-source ELK analytics lets customers easily visualize important data to proactively maintain the health of their FLOW and EFS installations as well as ensure that all systems are running at optimal performance.
EditShare Connect is now available for Linux expanding cloud workflows and enabling every EditShare customer to have a first-class user experience.
FLOW UI and EFS Control offer users a superior navigation and seamless graphical experience with new iconography and ‘dark-mode’ color scheme.
EFSv streamlines production with remote workflow flexibility
Boston, MA – June 8, 2021 –EditShare®, a technology leader that enables collaborative media workflows for storytellers, today announced that public media producer GBH, the largest content creator for PBS, has invested in EditShare’s EFSv cloud solution, hosted in Amazon Web Services, to modernize media workflows across its post-production operations. An early adopter of cloud technologies for its broader IT needs, GBH’s move to EFSv extends video production into the cloud, maximizing operational efficiencies and reducing overall costs. The open EFSv platform facilitates both hybrid and cloud post-production workflows which optimize content access and enhance the user experience for video editors who create critically acclaimed programs such as NOVA, ANTIQUES ROADSHOW and AMERICAN EXPERIENCE and for PBS’ WORLD Channel.
“We require adaptable, efficient media systems for all of our clients,” said Tim Mangini, senior director of production technology for GBH. “EditShare’s cloud solution gives our producers flexibility and scalability. They can work wherever they want, with whomever they want, whenever they want, and only pay for the resources they actually use. They upload their media once and work from anywhere as if they were working in any GBH edit suite.”
EditShare’s approach to open platform development, specifically its support for multiple cloud providers and public APIs for integration and workflow expansion, was a key factor in GBH’s decision to select EFSv. Additionally, access to key technologies, such as artificial intelligence and content usage analytics will enable GBH to unleash new media workflows.
“Shifts in video production require more agility and demand the ability to accommodate changing work habits. As GBH embraces those shifts, open and flexible cloud-based solutions enable new workflows while protecting the investments made in on-premise platforms,” comments Tracy Geist, chief marketing officer, EditShare. “EFSv offers GBH as well as our other customers the best of both worlds, providing frictionless storytelling workflows that are flexible and secure, while accommodating change.”
About EFSv Cloud Solution
EFSv redefines the economics of editing in the cloud while significantly enhancing the user experience. The tiered solution approach supports customers at every stage of their journey to the cloud. Offerings include cloud-based backup solutions that serve as the foundation for building cost-effective, distributed cloud editing and seamless proxy editing workflows, up through full production environments in the cloud. EditShare’s cloud innovations offer unparalleled flexibility, allowing customers to easily adapt to cloud or hybrid environments and benefit from a lower total cost of ownership.
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
