EditShare Powers Efficient Workflow for the 19th Asian Games Coverage
An innovative workflow for the production of sports broadcasting for the Hangzhou Asian Games
The 19th Asian Games took place in Hangzhou in September and October 2023. Guangdong Radio and Television was contracted to cover the basketball competition on behalf of the host broadcast organization.
The goal was to provide high quality, exciting coverage in 4k Ultra HD of all the games, together with informative packages and summaries around the games. That called for sophisticated post production which could turn the content around very quickly.
Guangdong Radio and Television worked with EditShare’s partner in China, ThinkTone, to develop a core shared storage production system. This was built on a network of EFS storage nodes, linked by EditShare FLOW production asset management software.
FLOW makes it easy for users to find the material they need, and system administrators can direct individual content to bins in each edit workstation to speed up the process. FLOW panels are available for all the popular edit software packages, including Adobe Premiere Pro and BlackMagic DaVinci Resolve, so editors never have to leave the familiar environment.
Online Editing
Covering a major live sporting event is a big test for any production workflow, but the EditShare system delivered against all the demands. All the camera and other feeds, as SDI or IP, were acquired onto the EFS storage network whilst FLOW created proxies on ingest to make it easy for multiple users to start editing immediately. FLOW also automatically generated all the appropriate metadata to guide users to sort material.
Because ingest is completely automatic, it eliminates tedious linking and labeling in traditional workflows. Having both the full resolution and proxy material available maximizes the bandwidth while allowing large numbers of users to work simultaneously, creating different packages as the event is taking place. Editing while recording transforms the way that content is used in live events like this competition.
The result was lively and engaging coverage and analysis of every game of the tournament, thanks to the operational efficiency of the EditShare system. Operators and editors were able to focus fully on making the best possible content by saving them from dull and repetitive tasks, which were all fully automated.
The success of the project also paid tribute to the intuitive user interface, as well as the absolute reliability, of the EFS storage platform and FLOW production asset management. The EditShare environment ensured that the operators from Guangdong Radio and Television immediately felt sufficiently comfortable to rely on it for a very high profile, technically demanding production, with a large number of live events, all seen by audiences right across the continent.
AMP Creative is an independent agency, based in Dallas, that aims to bring a fresh approach to corporate learning and communications. Recognizing that simply putting a lecture on video is not going to engage anyone, they develop unique, tailored solutions that use the latest techniques to create packages that are immersive, attractive and compelling – while also getting across important messages.
The company’s roots lie in video production, with that experience and excellence drives much of their work. Their role is to find the compelling narratives and convey them in the most appropriate way.
As a successful business, AMP Creative has generated a lot of content over the years, and managing and maintaining work in progress and archives has been important. From early in the business’s lifetime it has relied on EditShare hardware to provide secure storage and archiving, along with content management using FLOW software.
Into The Cloud
Then along came COVID. AMP Creative moved its own operations into the cloud, allowing its large team to work remotely. With its clients also being forced into new working practices, the need for communications was greater than ever so AMP had to find a way to keep providing their signature services.
While it was simple to move AMP Creative business functions to the cloud, it became clear that they need to move their production capabilities, too. They turned to EditShare to see how their proven editorial workflows could be modified for the new environment.
The response, they were happy to find, was that EditShare was already there, and had a fully developed and ready to run cloud environment. FLEX provides the same comfortable, familiar environment of EFS storage and FLOW media management, with the same ability to manage content and projects so the creative teams can concentrate on delivering great material.
FLEX provides all this functionality as a cloud-native package. It goes further than that, by supporting editing in the cloud – where the familiar software tools run in the same remote environment as the content storage – and by automating all the necessary transfers.
AMP uses Adobe® Premiere® Pro as its preferred edit platform. FLOW fully integrates with Premiere Pro, putting project cloud storage into pre-prepared bin structures so editors are working just as they always have, with no need to learn complex communications and interconnectivity.
Remote Working
To optimize for cost, AMP Creative opted for a hybrid option of Proxy Editing using local workstations and conforming to the high resolution with using virtual GPU-powered workstations deployed in AWS. This allows remote editors to utilize their existing workstations for editing against lightweight proxy video and then use power rendering capabilities in the cloud. Proxies are automatically generated by intelligence within FLEX, which ensures each editor’s workstation is ready to go with high quality, frame accurate proxies. Projects and additional material can be easily uploaded to the cloud using CloudDat file acceleration from EditShare partners Data Expedition.
This has proved to be highly effective: editors are working in exactly the way they always have; producers have excellent oversight of projects; and clients receive excellent materials in a timely manner.
Transformation
For AMP Creative, the transformation is that it has closed down its traditional server room. This is a big saving in equipment, maintenance and real estate which is a major boost to the business. The company was already an experienced AWS cloud user, so the need for training for IT staff was minimal, as was the training requirement for creative staff who were seeing the same environment as before. EditShare was pleased to provide the necessary support to get AMP up and running.
The effects of the pandemic were transformational for many individuals and businesses. AMP Creative recognized it as an opportunity to take a major step forward in the way their creative storytelling was facilitated. EditShare FLEX made it simple and practical to move completely to a hybrid and remote operation.
The Royal National Theatre – more usually referred to as the National Theatre, the National or just the NT – is one of the UK’s best known theatre venues. Founded in 1963, the reach and influence of the National has extended over the last 15 years beyond its concrete building on London’s South Bank. This is in part due to NT Live, the cinema programme of multi-camera captures of productions, distributed by satellite or DCP, to over 700 UK sites and more globally. Making the arts more accessible to a wider audience.
During the covid pandemic the National Theatre’s live performances were suspended but they adapted by creating the NT at Home streaming service. Initially it started as a program of free streams on YouTube with the full NT at Home SVOD service launching in December 2020. During this time the National Theatre discovered inefficiencies in the infrastructure when faced with a large increase in captured content, so they needed to look at the addition of post production storage. Central to this was the installation of an EditShare EFS 300 storage system, which was designed and implemented by Tyrell.
“When the pandemic hit, we were no longer able to capture new material and the cinemas were closed as well,” comments Jim Cross, Senior Post Production Manager, National Theatre. “But part of our Arts Council remit as a publicly funded organization is to bring theatre to our audiences. Because of this we started putting out productions free on YouTube, which became the NT At Home platform. To support that we went from a team of 15 to now nearly 60 people, who now work on the dual delivery of NT Live for cinema and purpose capture for NT at Home.”
Cross explains that these services along with the requirement to promote shows in the theatre, as well as the rise in the volume of work for the internal learning department meant their workload increased significantly. As a result, both the production/post-production and archiving departments realised the three legacy servers that had been used since the mid-2010s were no longer suitable for the increased demands being put on them. “It was very hard drive-based, with IT ‘non-video’ servers that weren’t specifically for media,” he says. “And these days we do less live satellite, we do more full post-production workflows in house, including editing, mixing and grading, so we needed a more dynamic, powerful and robust solution.”
This has meant there is a lot more media moving around and being worked on by the edit team, which has doubled in size in the last three years. Cross explains that by the end of 2021 the increased workload meant the NT was beginning to run out of storage. “During the covid pandemic everyone was working from home and shuttling hard drives back and forth,” he says. “We knew we were going to come back into the building, but it became very obvious we needed near-line, hot storage. A NT Live show takes on average 4 terabytes of storage and it would take three, four or five hours to ingest that. Now with EditShare EFS we can do it in just 45 minutes.”
The NT’s digital content is archived using the Preservica cloud-based platform and although that is a self-contained operation, it needed to connect to any new near-line storage set-up in a more efficient way than previously. “Historically there wasn’t such a smooth workflow process around getting material from the digital media team into the archive involved a lot of local knowledge on the part of the editors, producers and me,” comments Post-Production Archive Manager Zoe Bowers, who describes herself as sitting between the digital media team and the archive. “The move towards the new EditShare system came in tandem with thinking we all needed to know where content is so we can find it, particularly as so much more is being created.” Tyrell’s sales and marketing director, Dan Muchmore adds, “it’s a common issue that every facility hits as they grow and it’s our speciality as a technical partner to help migrate workflows away from a single source or knowledge to a way of working that benefits the business, regardless of team size and structure”.
The NT previously did not have a digital asset management system but worked on a SMB file share arrangement, with folders for short-term and long-term storage. With both Tier 1 and Tier 2 server systems nearing the end of their operational lives, Jim Cross and Zoe Bowers instigated a request for proposal (RFP) process, with EditShare being their primary choice for a new system.
“I worked with Tyrell on the installation of the system into our server room, which involved the networking and commissioning of the 256TB EditShare hardware,” Tom Rhodes, Head of IT Infrastructure explains. “But really it was all quite self-contained within the EditShare technology. It’s now utilized on our 10Gb infrastructure, which allows us to ingest material a lot quicker than before. EditShare also has its FLOW media asset management software and although we haven’t fully implemented this yet, it is something we looked at when selecting the system.”
The National Theatre has been using EditShare for 18 months and in that time, Jim Cross concludes, the new storage installation has changed the way the post-production process for the NT. “Previously the team would take material from the SANs and save content locally and on drives,” he says. “Now, the machines themselves are clear of data and we don’t use hard drives in that way anymore because of how fast it is. This means anyone can pick up a project at any point because everything is in EditShare. It has revolutionized the way we work.”
The NT has always led the way in representing the arts in the UK. Constantly evolving to find ways to make productions more accessible to wider audiences, both geographically and financially. NT Live began as a fantastic initiative and become a leader in the event cinema industry. What we love most about their hunger to evolve is that the NT team worked hard to not only maintain the value of the arts to its patrons but also the actors and production teams, who would have been impacted by the loss of work.
This evolution continues to this day, with Jim, Zoe and Tom not only identifying their post production inefficiency but also the importance of their roles as stewards of the NT archive. Inefficiencies often result in additional expenditure, which could instead be used by the arts and as we know the NT archive is important for future generations. EditShare solves both these problems whilst giving the team another opportunity to evolve again.
Brings order to the complex demands of golf coverage
Boston, MA, December 11, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has delivered a shared storage system, with integrated asset management, to Singapore-based Asian Tour Media. The company provides coverage and content distribution for the Asian Golf Tour, the only recognized pan-Asian professional golf tour in Asia.
Asian Tour Media had an existing shared storage network, but its operation was severely limited by its lack of practical production asset management functionality. Editors searching for material were using OS searches, which was slow and inconvenient. As well as good asset management, the new storage system also had to provide comprehensive support for 4k Ultra HD, including the ability to move material as proxies when bandwidth was limited.
The Media Village, EditShare’s partner in Singapore, set up a comprehensive demonstration built on EFS storage nodes and FLOW production asset management. The proof of concept also showed that the EditShare architecture provides ample bandwidth for multiple I/O and concurrent users in 4k.
In capturing all the coverage of a professional golf tournament, the production generates a huge amount of content. The new EditShare installation allows media managers to put markers on all the action points afteringest, so editors can instantly access the clips they need. The system is used on the road at tournaments, and also in Asian Tour Media’s headquarters to prepare packages in advance to make the live coverage more engaging.
“We knew that we wanted to replace our aging video servers,” said Peter White, Senior Head of Production,at Asian Tour Media. “We wanted good asset management, and excellent bandwidth for multiple users and remote access. The Media Village arranged a demonstration, and the rest is history.
“At Asian Tour Media, our content and our staff are the assets.” Whitecontinued. “With EditShare we have found a better way of managing and monetizing our content. We are developing new workflows which will allow us to become more efficient. Time saved means more time to be creative – and more work/life balance for the staff.”
Said Bacho, Chief Revenue Officer at EditShare commented “With our local partner The Media Village we could show Asian Tour Media how they could transform their workflows with EFS and FLOW, and give them the confidence to develop efficient workflows and operational practices they need. That is because the technology is designed for production professionals, making it logical and intuitive to use and absolutely reliable when there is no second chance.”
EditShare is an Emmy award-winning technology leader supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare also now integrates tools for content review and distribution, the creation of customized, branded pitch reels, and secure preview of high-value pre-release content.
In the ever-changing world of broadcasting, remote projects have transformed the industry. The pandemic showed us what was possible, with production moving from inside studios to live locations and even peoples’ homes, using techniques that may include remote desktop software and cloud platforms such as Zoom and Amazon Web Services (AWS).
Several elements are needed to execute remote broadcasting successfully, including a reliable internet connection, quality broadcast equipment and web-based tools for collaborating on video editing, graphics and more. Broadcasters also face continuously shifting, imminent deadlines, so streamlining workflows and sharing files quickly is imperative. That’s why employing the right collaboration tool is so important.
Why team collaboration is essential for remote broadcasts
Remote broadcasts require capturing massive amounts of audio and video content from remote locations and sending it all to a central facility or studio. The remote production team must collaborate efficiently with that facility to ensure a seamless broadcast.
Digital video transmission enables the delivery of high-quality content and timely updates to their audiences, regardless of the geographical distance between facilities. That’s why having the right equipment is imperative for the success of a remote broadcast.
In this industry, creating and editing content quickly is nonnegotiable. If a single copy of media gets lost or destroyed, finding something else to plug in for that evening’s broadcast in a pinch can cause a frenzy, with producers and editors scrambling to fill the slot. That’s why resilience is essential, along with having alternate media available online at all times. If a producer needs to pivot to a new story at the last minute, they must have access to all the required assets without adding the unnecessary delays of searching for the proper files.
Employing the right video collaboration software can increase your team’s overall efficiency and help establish clear goals. Sharing information quickly and easily saves you the most precious resource available in broadcasting – time. Additionally, when your team sees the results of their work in real-time, it can help boost morale and strengthen the culture.
How MediaSilo accelerates collaboration
MediaSilo’s cloud-based video management and collaboration software is designed to streamline your workflow and video collaboration process. The software provides real-time feedback and file sharing in a secure web-based environment ideal for remote teams.
From a production and post-production standpoint, employing video collaboration software like MediaSilo is an essential ingredient in a remote broadcast team’s success. The tool makes it easy to manage, share, review and present your video projects all in one place. MediaSilo is a creative collaboration HQ that provides the following capabilities:
Asset management
Save time with fast file uploads that allow you to store everything from clips to scripts to project files in one secure location so they are ready to use. Accelerate your team’s creative process with intuitive folder navigation, metadata-rich search and tagging, and flexible user permissions. You’ll also be able to keep your assets current, track changes and update versions as needed.
Streamlined communication
Expedite your review process and make edit requests clear using time-coded comments or on-screen drawings. Brainstorm and collaborate with your entire team, whether in the field or the studio, in real-time with MediaSilo’s cloud-based software (available through the web browser or app). Enable private or password-protected external links—allowing outside collaborators to interact with your team. You can also limit comments to a select user group to keep your information assets confidential.
Showcased content with Spotlight
MediaSilo empowers broadcasters to create bespoke digital experiences that showcase content as intended with customizable templates, pitch decks and microsites. Share access with specific users via password or to a broader audience with open access. Gauge what content gets the most engagement with Insights, the analytics tool that allows you to track activity, viewing location and history of any individual user, file, link or presentation.
Trusted security
Ensure only specific users can access your content with MediaSilo’s password-less login and multi-factor authentication. The most effective theft-deterrent measure is available by placing user-specific SafeStream™ customizable watermarks on your content. You can also generate one-time links to verify user identity, grant secure access to login, and share content securely with private expiration-dated links and role-based user permissions.
Data-driven insights
MediaSilo makes it easy to see your videos’ performance in real time within one central dashboard. You can measure the engagement of your content, review user logs, monitor drop-off points, and more—to see which users and files are the most active. You can also export your data in different formats and track review links to see views, comments, and approvals.
Why broadcast professionals choose MediaSilo
MediaSilo solves many common problems faced by broadcast professionals. Remote broadcasters often encounter unreliable internet upload performance. MediaSilo tracks the progress of your uploads, reports on the speed and recovers the files if your connection is interrupted. Our robust tools for managing user permissions and two-factor authentication mean you never have to worry about gaining secure access to station video and graphic assets.
MediaSilo also helps broadcast professionals with the following:
Organizing, storing and sharing digital media files
Collaboration for vital feedback
Synchronization with your timeline for adequate changes
Managing, sharing, reviewing and presenting video projects
Faster project approvals
Today’s broadcast professionals and post-production teams want the freedom to choose the tools they prefer without compromising the creative process, and that’s where MediaSilo comes in.
Widely known as a go-to platform for post-production professionals in the TV, media and entertainment industries, MediaSilo is used by production companies, broadcasters and content creators worldwide. Providing a centralized hub for media management, collaboration and distribution, MediaSilo streamlines your workflows, accelerates team collaboration and helps you distribute content to the market faster.
MediaSiloallows for easy management of your media files, seamless collaboration for critical feedback, and out-of-the-box synchronization with your timeline for efficient changes. See how MediaSilo is powering modern post-production workflows with a 14-day free trial.
Kim is a seasoned content marketing professional with over 15 years of corporate communications experience. Her sweet spot is with creative writing, both short and long-form, and she has a proven track record working with IBM, Jackson Healthcare, and Walt Disney World, among many others. Kim is also a singer and actor and has been performing on stage and screen since she was a child. She has a great passion for TV and film production and went to school for broadcast journalism.
It’s no secret that Automated Dialogue Replacement (ADR) is not the most revered part of post-production. ADR mixer Greg Crawford jokes that “there are three things people don’t want to do…number one, go to the dentist. Number two, go to the DMV. Number three, do ADR.”
Despite being often shunned or feared due to the perceived complexity of ADR (not to mention the extra work involved), it is a great way to improve audio quality and clean up less-than-perfect dialogue captured during production. Nowadays, the available tools and technologies make it a more viable, easier option than ever before.
A quick recap – what is ADR?
First up, let’s recap on what exactly ADR is. Automated Dialogue Replacement refers to the process of re-recording audio in post-production – typically in a more controlled, quieter setting.
There are a few main reasons why you may want to utilize ADR. These include:
Tech issues. There could have been a problem with the audio captured on set caused by a plane flying overhead or too much bleed-through from another actor’s microphone.
You may want to replace an actor’s vocal performance. This is particularly popular for (but not exclusive to) musicals.
If you’re creating a “TV safe” cut that removes the adult language, for example, ADR is a great way to achieve this.
Creative purposes. From time to time, both actors and directors prefer ADR. There’s a particularly famous example of this: Marlon Brando confessed to mumbling on purpose during his performance in “The Godfather” (1972). He wanted to see the final edit so that he could improve his performance with the full context!
The ADR process today
While the technology has advanced, the principle of ADR is the same. In general, you’ve got two different ways to carry out ADR. First, there’s visual ADR – the process by which an actor listens to a line of dialogue and then aims to match that line of dialogue while watching the performance on screen (with no sound).
Alternatively, you have audio ADR, where the actor will listen to the line of dialogue and recite that dialogue over and over, with the audio recording playing in their headset. It’s agreed that audio ADR may give a slightly better, more accurate result, but these different processes come down to the preference of actor and director.
How to achieve great ADR
Because ADR is recorded in a “clean” environment with no interference, it will most likely feel very jarring and completely wrong if you edit it straight into a scene. Audiences will know almost immediately that this audio was not recorded on set, and it will make for awkward viewing.
Expert ADR mixer Greg Crawford (responsible for ADR on blockbusters including Avengers Infinity War and Spiderman) gave a great interview, shedding light on the process of achieving great ADR.
Ultimately, he always aims to keep as much of the original production performance as possible. Sometimes, his ADR is as nuanced as just pulling a syllable or one word to cover for a moment where there was a rustle of clothing on set. He calls this “surgical ADR.”
However, there are other scenarios where full-blown ADR is called for. Greg discusses the “three Ps” of pitch, performance and placement. He’s constantly looking to match the actor’s ADR pitch and performance with the pitch and performance they gave during production. Alongside this, he’s always looking to match the placement of the microphones on set.
To achieve this:
The same microphones used on set during production are used for ADR
The microphone placement is the same as during production
The room is as large as possible (a smaller room creates more problems with reverb and echo)
The environment reverb is matched
The first three-pointers here are self-explanatory, but the fourth requires a little more work and begins on set.
Matching reverb with Adobe Audition
Reverb is a small detail, but it can make the difference between good ADR and great ADR. Considering you’re already recording room tone anyway, this isn’t too much extra hassle, as the folks at The Film Look expertly demonstrate on YouTube.
ADR recording software to consider
Naturally, when it comes to recording ADR, you’ll need to decide which software you will use for recording, editing and syncing the new dialogue. While the example of Adobe Audition is used above, there are plenty of others to consider:
Pro Tools is a popular, versatile DAW (digital audio workstation) offering plenty of features and plugins for ADR, including Revoice Pro, VocALign, EdiCue and EdiPrompt. You can record multiple takes, edit and refine the dialogue, sync it with video and export in various formats.
Nuendo is another specialized DAW with a dedicated ADR module. Processes such as spotting, cueing, recording, editing and syncing are all simplified here in an easy-to-use interface.
Meanwhile, Fairlight is a DAW integrated into the DaVinci Resolve suite. Its comprehensive ADR toolset enables you to record, edit and sync dialogue, all within the same interface as the video.
ADR recording hardware
Alongside software, there’s hardware. Greg Crawford touches on it briefly in his interview, confirming what you should already know. If you can, use the same microphones as used in production. It will make your job that much easier. When it comes to microphones, here are a few great choices to consider:
The Neumann U87 (mentioned in the interview with Greg)
The Sennheiser MKH 416
The Rode NT1-A
Meanwhile, the quality and compatibility of your hardware will undoubtedly impact the quality of your ADR. You may consider looking at intuitive controllers that adjust sound levels, sync and playback during your ADR session. Here are a few:
Avid S1
Steinberg CC121
Blackmagic Fairlight Desktop Console (great when paired with the Fairlight DAW)
Of course, a great pair of noise-canceling headphones will be needed, too. Popular throughout the industry are:
Beyerdynamic DT 770 Pro
Sony MDR-7506
AKG K240
Remote ADR collaboration tools
Post-covid (and in general, in modern times), it’s not always feasible to get everyone together in the same place at the same time. This is one of the most challenging aspects of ADR – coordinating and communicating with multiple people in different parts of the world and different time zones. Fortunately, there are some great tools out there that can enable you to carry out ADR remotely.
Source Connect effectively takes your studio global, allowing you to stream high-quality audio over the internet and record or monitor your ADR sessions remotely. You can integrate with other DAWs or even video conferencing platforms such as Zoom and Skype.
SessionLinkPRO is a web-based service where you can conduct ADR sessions using your browser and microphone. You’ll find an array of features, including video playback, chat, file transfer and encryption.
Meanwhile, cloud-based ipDTL offers video sync, ISDN bridging, multi-track recording and live streaming.
The future of ADR
In the past few years, AI has been a hot topic of discussion, advancing at a blistering pace and infiltrating just about every part of the filmmaking process. ADR is no exception. What has typically been a long, painstaking process of refinement, requiring many takes and long hours, could soon get a whole lot easier and shorter.
Check out this astonishing example of TrueSync in the movie “Fall” (2022).
Using AI, TrueSync analyses and tracks the performance of Virginia Gardener, recreates her face with a 3D model, removes her original dialogue, and then replaces it flawlessly with language that can take the scene from R-rated to PG13. You just watched the future of ADR.
This example demonstrates a new and exciting way of conducting ADR – one that could save hours of time, as well as money and resources. Lengthy processes in software such as Adobe Audition, where you have to sync up multiple tracks and experiment with impulse response recording files, could be rendered unnecessary. Things could be achieved with a few clicks.
While we’re not quite there yet, it’s clear that lip-synced dubs with custom-made AI-recreated voices could become commonplace in the next five to ten years. TrueSync is not the only example of how AI is starting to make its mark on the ADR space.
Lovo.AI, for example, now offers the ability to clone any voice and create high-quality custom voice content. Similarly, Murf.AI offers the tools to “clone once. Use forever” – a foreboding phrase that would make any SAG-AFTRA member rightly shudder. When you listen to the examples on these sites, they’re not quite there yet. But they are pretty impressive and, in some cases, definitely usable.
Other notable AI technologies doing a similar thing include Respeecher, which uses deep learning and neural networks to transform one voice into another (again, without requiring the original actors). And then there’s Lyrebird, which creates a digital copy of your voice using a few minutes of audio samples. Then, you can generate a totally new dialogue or alter the existing dialogue with different emotions, tones and effects.
The writing is on the wall here. This technology is only going to advance, and as we’ve already seen, the rate of that advance is extremely fast.
Wrapping up
So, that’s the rundown on the state of ADR today and where it’s headed tomorrow. It’s no secret that ADR has often been a laborious, tedious process (remember Greg Crawford’s joke about ADR being one of the only three things people hate to do). However, there are many great tools out there that ensure you can get the job done to the high-quality standards we expect from all big blockbusters.
As we move forward into a new post-production landscape in which AI increasingly dominates, we can expect to see drastic changes to how ADR is conducted in the future. If you told the folks experimenting with ADR in early 1930s Hollywood that one day, ADR may be an almost irrelevant, minuscule aspect of the post-production process, they may have fallen off their chairs.
MediaSiloallows for easy management of your media files, seamless collaboration for critical feedback, and out-of-the-box synchronization with your timeline for efficient changes. See how MediaSilo is powering modern post-production workflows with a 14-day free trial.
Josh is a filmmaker and storyteller based in Indonesia. He is passionate about travel and shares and documents adventures and stories through his films because he is a firm believer that travel is the greatest education tool out there. If you want to do anything in life, the experiences travel offers you can set you up with the perfect foundation on which to succeed.
In my last blog, I introduced the thinking behind our new workflow management layer, EditShare One. If you have not read that yet, you can find it here. In this blog I’ll explain how it is used in a real-world production.
Footage is shot, in a studio or on location. Those files are ingested into the shared storage, along with the metadata. That may include information from a production assistant on set, about good or bad takes and other details.
Depending on the nature of the production, a producer or director may want to make another decision on preferred takes, or an edit assistant will need to build bins making it clear to the editor which is likely to be the best material.
The editor then cuts the scene and hands it on for review. That may lead to rework later, or the scene may be locked ready for final assembly and finishing. In parallel, the sound designer will be mixing and sweetening the audio to match the cut.
The producer will be monitoring progress at all times and will be commenting on scenes as they are cut, giving notes to the editor and sound designer. The final cut will be passed to the colorist, and again the producer and director will make comments on the grade.
There may be other people taking note of the progress too. For marketing, there may be a second editorial team creating trailers and teasers, for example. Where an independent company is making programmes for a broadcaster, the executive producer will want to check progress.
The huge advantage of collaborative file-based workflows is that every stage is non-destructive. You can go back and tweak any stage of the post production until everyone is happy, because all of the material is still available in the shared storage.
EditShare One and the Produce Tool provide access to the material throughout the process. There is a single sign-on to all the content and metadata, but each user has different requirements, and will be presented with different tools, different media and metadata, and different capabilities.
A producer could be alerted to new cuts that need to be reviewed and signed off. The user interface would simply offer the new material, a player, and a text tool for comments. No need to know how the underlying technology works, or even where the content is at that moment: just focus on the job at hand.
More generally, the Produce tool is a simple dashboard that saves time and potential confusion in searching through media spaces and folders. It is completely independent of all the other tools, so users simply see what is relevant to them.
For the editor, the EditShare One intuitive interface appears as a panel within the edit software itself. Editors are, of course, free to choose whichever software package works best for them, but within the Adobe or DaVinci user interface is a panel or integration tool which is linked to EditShare FLOW asset management and its management tools.
Producers can highlight interest points in transcriptions through EditShare One’s web-based UI, which editors can then import using the FLOW panel. Services, like AI speech-to-text transcriptions, can also be seen in the FLOW panel to speed up work even further. This automated process creates rough cuts or integrates selected clips into Adobe Premiere sequences, enhancing overall efficiency in the editing process.
Once the sequence or program is completed, the same simple user interface exports it as new material in the shared storage and drives it to other EditShare One users who need to see it.
The goal is to make it simple to create and expedite collaborative workflows, wherever the individuals are, by offering just the functionality and material each needs, at the time they need it. By simplifying everyone’s working environment, more time is available to concentrate on making great content.
Remote workflows have quickly become the norm across much of the post-production world. While bringing significant advantages in flexibility and the opportunity to collaborate globally, it also brings some significant challenges. Internet speeds, communication and leaks keep producers up at night. So let’s look at the top five most common challenges of remote post-production and some practical tips on how to overcome them.
Challenge #1: Uploading and downloading large files
Efficiently getting files to and from the cloud can be a significant challenge. Slow upload speeds, interrupted file transfers, hanging loading screens, and uncertain transfer completion times are just the beginning. Although numerous services are dedicated to file sharing, few are optimized for media professionals.
The consequences of a failed upload can mean the loss of hours. Who hasn’t seen an upload get halfway through and then it gets interrupted? Now, you have to start over again.
The first step to solid performance is ensuring your physical network is reliable. For instance, if you have cable internet, have the cable company inspect your network at the box outside the building, the splitters in that box, and the jacks in your home. Unterminated cable jacks can degrade the performance of your connection. Faulty splitters can introduce problems as well. Your ISP service person can test the performance of the signal at the jack coming out of the wall where your Gateway (modem/router combo) is connected.
Once you’ve ensured that the signal at the jack is solid, make sure your Gateway or modem is up-to-date. A DOCSIS 3.1 modem is capable of faster speeds than a DOCSIS 3.0 modem. If you rent your modem from your ISP, sometimes you can be eligible for a free upgrade on your modem. If you’ve had yours for a few years, this can significantly boost your network’s performance.
Hard-wire your network
A hard-wired connection is the next thing to consider. WiFi performance keeps getting faster but is still vulnerable to latency issues. As cloud technologies improve, editing apps can stream connections to editors. Even if you have a fast connection, you may not get performance if you are experiencing latency issues. Your internet “speed” measures the “bandwidth” or how much data can be sent simultaneously. The latency measures how fast it gets from the destination to you. By using a wired connection with Cat6 ethernet cable, or better, you reduce the traffic that can compete with your work. A good switch, cables, and ethernet adapter will ensure that your video files meet with the least amount of resistance from competing traffic in your home.
If you have family, and everyone hops on the network when they come home, do everyone a favor and let them know that if they are trying to game or video chat while you are uploading, it will slow everyone down. Many ISPs offer very fast download speeds but relatively modest upload speeds. (Like Xfinity 1200 Mbps down and 35 Mbps up). So a family member can watch a movie, and it won’t slow down your upload, but if they hop on FaceTime, they are uploading video data that will compete with your workflow.
But transfers can get interrupted with even the best setup. Some cloud services not optimized for video will make this an excruciating process. You’ll have to try to cancel an upload. That may or may not register. Then, you’ll have to begin the upload again. This results in you reaching back out to your client, informing them they must wait while a new transfer is completed.
MediaSilo monitors the speed and completion percentage of your upload and estimates how long it takes until the transfer is complete. Suppose your transfer is interrupted (maybe a Thunderbolt cable came unplugged from an otherwise solid connection). In that case, MediaSilo will pause the transfer and continue to look for the link to be re-established. Once a connection is live again, MediaSilo will pick up where it left off and complete the transfer.
Challenge #2: Keeping track of revisions
The second challenge that remote post-production pros face is versioning. An exported file is sent out for review, and comments come back in an email. This works for a version or two, but at a certain point, someone on the email chain or Slack channel gets left out of the loop, and people get confused about what is being referenced.
MediaSilo addresses the challenges of versioning with an easy-to-use drag-and-drop method of updating assets.
This method eliminates the uncertainty when you upload a new version to the cloud and wonder if it will update the old one. Often, the file names have incremented according to the version, and the duration may change. When you face this kind of uncertainty on a longer project, it means that you have to check the upload when it is completed and possibly manually version the asset so that your review links don’t need to be updated.
If the new version is in MediaSilo as a separate asset, just drag it over the old one, and you are all set.
Challenge #3: Communication
Communication can be tricky in an all-remote world. There are multiple communication channels, each with its own settings and notifications. It is challenging for clients and executives to know what has been covered already, what is “final,” and what is still a work in progress. Sometimes, you have different “classes” of reviewers. For instance, direct collaborators may want to call out small things, and executives may just want “the big picture.”
MediaSilo enables you to create different review links for the same asset so that viewers will only see the comments relevant to them.
If your workflow requires a private review session, you can create a review link and turn on the toggle “On this link only.” This way, comments made in the review link are only visible to people with access to the review link, and comments made in the review link will not appear in your MediaSilo project when you enter Review Mode.
Reviewers can then comment on the assets according to timecode. They can even use the drawing tools to call things out visually. If your reviewers put their comments into the comment section, you can export those comments as well.
So whether you need to keep the commentary private or work together, MediaSilo’s advanced commenting functionality helps streamline communication.
Challenge #4: Visibility
Have you ever sent off a link and wondered, “Did they even watch it?” This question is crucial when submitting to film festivals or potential distributors. Without this feature, editors can feel in the dark about whether or not they can begin a new revision or if they should wait for additional viewers to watch the video.
MediaSilo includes analytics for your assets. You can see if viewers watched the whole thing or if they dropped it off. This was a vital feature in the submission process of The Othrs‘ latest documentary, “Defiant,” which went on to become a TIFF Official Selection. They knew if all the key partners had viewed the film or if any stakeholders had yet to review it. The ability to tell not only who watched it but also when they viewed it and where they were viewing it from proved invaluable.
You can enjoy a broad overview of all of your assets, Spotlights or review links. You can see who downloaded the videos, and if they haven’t, you can see when their link will expire and nudge them to view the asset to ensure the project meets its deadline.
This insight helps resolve many unanswered questions in the review and approval process. Ultimately, this helps remote team members achieve visibility and transparency with each other.
Challenge #5: Security
In some ways, this challenge should be numero uno. A leak can spoil a film and jeopardize a project. Sharing a link and hoping for the best simply won’t cut it. New tools come on the market to circumvent older methods of DRM. And leakers can have private, personal agendas that don’t align with your team’s goals.
This problem is why MediaSilo implements a multi-prong security strategy. The MediaSilo platform is SOC 2 Type II certified and follows the Secure SDLC (Software Development Life Cycle). This ensures that every feature is built securely.
MediaSilo provides an array of tools to safeguard your assets with SafeStream. User permissions and classes help to limit the scope of your project’s exposure. Visual watermarks deter would-be leakers. Forensic watermarking enables you to track the source of leaks if they do happen. Administrators can implement security policies at an organizational level so editors don’t have to go through the hassle of turning watermarks on and off in their timelines.
Conclusion
The world of remote post-production is upon us. Producers who take advantage of the opportunities will see productivity gains and cost savings like never before. Tools like MediaSilo will help deliver assets and streamline communication workflows so deliverables can arrive on time and on budget.
MediaSiloallows for easy management of your media files, seamless collaboration for critical feedback, and out-of-the-box synchronization with your timeline for efficient changes. See how MediaSilo is powering modern post-production workflows with a 14-day free trial.
Reuben Evans is a director, an award-winning screenwriter, and a member of the Producers Guild of America. As the former executive producer at Faithlife TV, he produced and directed numerous documentaries and commercials. Reuben’s tools of choice are RED Cameras, Final Cut Pro, and DaVinci Resolve.
Creative marketing agency works with Tyrell to develop future-ready solution
Boston, MA, November 9, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has provided a comprehensive storage and asset management platform for creative marketing agency Linney. The system was designed and implemented by UK reseller Tyrell.
Linney, based in Mansfield in central England, is a leading developer of marketing content for commercial clients. Those clients include some of the most well-known global brands, who rely on Linney for innovative approaches to engage customers, including material for social media, in-store displays and out-of-home digital signage.
The company had an existing central storage system which was a proprietary platform, and had reached the end of its supported life. It had a very clear idea of its needs for content storage and management, which included the ability to access material from multiple locations, as well as hosting in-house editing, grading and finishing suites.
Linney worked with specialist reseller and systems integrator Tyrell on defining the requirements, and developing the system. Tyrell in turn specified EditShare storage, and an architecture that includes three 20 TB SSD nodes, two 128 TB EFS-300 online storage servers, and a 300 TB EFS-40NL nearline storage system, together with the software required to manage the content and the flows between devices. The nearline storage node is in a separate building, providing resilience to the installation.
Critical to the success of the Linney installation is the ability to directly connect post-production tools. The facility includes multiple editing, grading and finishing suites running Avid Media Composer and DaVinci Resolve. Producer/directors also access the shared storage from their laptops, over the office network, so can clip up content in preparation for the craft editors. The ability of the EditShare environment to support all these functions is vital for Linney.
“Our business is about creating and delivering exciting content which enhances the brand values of our clients,” said Andy Dawson, Lead Editor at Linney. “We really need our technology platform to just be there and do just what we need, so our people can focus all their energies on telling stories. This is very clearly EditShare’s brand value, and Tyrell showed how we could implement the technology that would serve us well as we continue to develop our business over the coming years.”
Simon Wocka, Account Manager for Cloud and Solution Sales at Tyrell, noted “Our first role in this was to listen to what the customer was really saying. We knew they didn’t need a like-for-life replacement for their old shared storage, and by understanding what Linney’s business goals are, we could propose a solution that puts them in a really good place.
Said Bacho, Chief Revenue Officer at EditShare, added. “The complete solution is very adaptable and easily configured to the way you want to work. It provides a lot of practical tools, like transcoding on the platform as well as direct access for post production tools. Linney wanted simplicity in operation, efficiency and speed, and this EditShare installation provides all of that and more.”
Linney has appointed Port-P to manage all of its IT services. Tyrell sold the EditShare system to Port-P, who will manage it on Linney’s behalf. The contract includes five years of hardware and software support by Tyrell on behalf of EditShare.
The first phase of the system was installed and handed over in mid-2023. Linney and Tyrell continue to work together to implement additional functionality to meet client demand.
EditShare is an Emmy award-winning technology leader supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare also now integrates tools for content review and distribution, the creation of customized, branded pitch reels, and secure preview of high-value pre-release content.
About Tyrell
For 24 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance. www.tyrellcct.com
