April 11, 2024

MediaSilo to Offer Camera to Cloud with Atomos

Integration between MediaSilo and Atomos Cloud Studio unlocking rapid transfer of content from on-set to editors to be showcased at NAB 2024

Boston, MA – April 11, 2024EditShare®, a technology leader that enables storytellers to create and manage collaborative media workflows, today announced it has partnered with Atomos to bring camera to cloud workflows to MediaSilo, the leading video collaboration platform. MediaSilo will be integrated with Atomos’ pioneering cloud connected range of camera mounted monitor-recorders, which can be attached to virtually any HDMI or SDI camera source.
Camera to Cloud workflows accelerate the creative process. By shrinking the capture-to-edit time frame, editors can begin working on media instantly instead of waiting for hard drives or delayed file transfers. The Atomos MediaSilo integration unlocks these capabilities elegantly. Simply connect your camera to your cloud enabled Atomos device via HDMI or SDI. After pairing your device via your Atomos Cloud Studio account and adding MediaSilo as your destination, you can select the target project and folder for media upload. Once you hit record, proxy files will automatically sync to the MediaSilo project or folder you have selected. Team members can then jump in to start reviewing the footage as it arrives. MediaSilo also creates dynamic review links that automatically update as more footage is shot, so external collaborators have one destination for feedback.

Access to your MediaSilo account is included in Atomos Cloud Studio’s Camera to Cloud plan. Anyone purchasing an Atomos Connect (for Ninja V, V+, Ninja or Ninja Ultra), a Shogun, or Shogun Ultra automatically receives a free all-inclusive subscription. Both plans include single/dual recording, 4K upload, and progressive upload, Atomos’ unique progressive file transfer technology that gets content into MediaSilo while you are still shooting.

EditShare CEO Ramu Potarazu said, “We’re extremely excited to start MediaSilo’s camera to cloud journey with Atomos. Our decision was rooted in the EditShare brand ethos of flexibility: we want our customers to work with creative tools of their choice. Integrating MediaSilo to Atomos products such as the Shogun and Ninja lets people choose the right camera product for each project. We look forward to seeing our customers benefit from the speed and flexibility they’ll see with MediaSilo + Atomos camera to cloud.”

“I’m delighted to announce another camera to cloud integration with Atomos Cloud Studio. We’ve always considered ourselves to be a neutral ‘gateway’ to a wide selection of secure destinations for our customers’ content,” said Jeromy Young, CEO of Atomos. “MediaSilo is highly respected in the post production world for accelerating collaboration, and its addition to our online platform offers our DNx-orientated customers in particular a route into Camera to Cloud. It’s very much a win-win scenario for both parties.”

The integration will be on display at NAB 2024 at both the Atomos booth (Central Hall – C4931) and the EditShare booth (South Hall Lower – SL8087), and will be generally available in mid Q2 of 2024.

For more information on all EditShare solutions, please visit the website at www.editshare.com. Information on the Atomos product portfolio can be found at www.atomos.com.

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About EditShare
EditShare is a technology leader that enables collaborative media workflows from storyboard to screen on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration. EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.


About Atomos
Atomos is a video technology innovator. When we started just over a decade ago, we combined high-quality touchscreen monitors, removable storage, and Apple ProRes to dramatically improve the quality of video captured by almost any camera. For the first time, video makers could take the uncompressed output from the camera and store it in Apple’s professional, easy-to-edit format. 

With Connect, Atomos extends the capabilities of its monitor-recorders with a host of cloud-based tools and services. Content creators now have greater peace of mind as their footage is simultaneously stored on the camera, in the cloud and on the Atomos recorder. Workflows anywhere in the world can access media from a cloud connected Atomos device. 
Our online services extend our physical products’ capabilities, empowering filmmakers, and video creators with essential tools for camera-to-cloud, collaboration and review, cloud editing, live multi-cam production, wireless timecode, and streaming. It is a flexible ecosystem of subscription-based services that can grow with customers’ needs. 

©2024 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contacts
EditShare
Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 789 9977222

Atomos
e: Denise Williams denisew@bubbleagency.com t: +1 503 806 0755 (The Americas/APAC)
e: Danielle Harper danielleh@bubbleagency.com t: +44 7514 495 819 (EMEA)

Curating Innovative Story-Telling

AMP Creative is an independent agency, based in Dallas, that aims to bring a fresh approach to corporate learning and communications. Recognizing that simply putting a lecture on video is not going to engage anyone, they develop unique, tailored solutions that use the latest techniques to create packages that are immersive, attractive and compelling – while also getting across important messages.

The company’s roots lie in video production, with that experience and excellence drives much of their work. Their role is to find the compelling narratives and convey them in the most appropriate way.

As a successful business, AMP Creative has generated a lot of content over the years, and managing and maintaining work in progress and archives has been important. From early in the business’s lifetime it has relied on EditShare hardware to provide secure storage and archiving, along with content management using FLOW software.

Into The Cloud

Then along came COVID. AMP Creative moved its own operations into the cloud, allowing its large team to work remotely. With its clients also being forced into new working practices, the need for communications was greater than ever so AMP had to find a way to keep providing their signature services.

While it was simple to move AMP Creative business functions to the cloud, it became clear that they need to move their production capabilities, too. They turned to EditShare to see how their proven editorial workflows could be modified for the new environment.

The response, they were happy to find, was that EditShare was already there, and had a fully developed and ready to run cloud environment. FLEX provides the same comfortable, familiar environment of EFS storage and FLOW media management, with the same ability to manage content and projects so the creative teams can concentrate on delivering great material.

FLEX provides all this functionality as a cloud-native package. It goes further than that, by supporting editing in the cloud – where the familiar software tools run in the same remote environment as the content storage – and by automating all the necessary transfers.

AMP uses Adobe® Premiere® Pro as its preferred edit platform. FLOW fully integrates with Premiere Pro, putting project cloud storage into pre-prepared bin structures so editors are working just as they always have, with no need to learn complex communications and interconnectivity.

Remote Working

To optimize for cost, AMP Creative opted for a hybrid option of Proxy Editing using local workstations and conforming to the high resolution with using virtual GPU-powered workstations deployed in AWS. This allows remote editors to utilize their existing workstations for editing against lightweight proxy video and then use power rendering capabilities in the cloud. Proxies are automatically generated by intelligence within FLEX, which ensures each editor’s workstation is ready to go with high quality, frame accurate proxies. Projects and additional material can be easily uploaded to the cloud using CloudDat file acceleration from EditShare partners Data Expedition.

This has proved to be highly effective: editors are working in exactly the way they always have; producers have excellent oversight of projects; and clients receive excellent materials in a timely manner.

Transformation

For AMP Creative, the transformation is that it has closed down its traditional server room. This is a big saving in equipment, maintenance and real estate which is a major boost to the business. The company was already an experienced AWS cloud user, so the need for training for IT staff was minimal, as was the training requirement for creative staff who were seeing the same environment as before. EditShare was pleased to provide the necessary support to get AMP up and running.

The effects of the pandemic were transformational for many individuals and businesses. AMP Creative recognized it as an opportunity to take a major step forward in the way their creative storytelling was facilitated. EditShare FLEX made it simple and practical to move completely to a hybrid and remote operation.

For more information on EditShare solutions, please click here to get in touch.

Corporate learning specialist migrates workflows to the cloud

Boston, MA, November 6, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has provided the migration path to the cloud for AMP Creative. With offices in Dallas and Seattle, AMP Creative brings a fresh approach to corporate learning, using video to create tailored programs that are immersive and compelling.

As a successful business, AMP Creative has a growing archive of content and elements which can be re-used in new projects. At the same time, it has to provide support for designers working today, allowing them to manage work in progress and create deliverables, as well as providing secure archiving.

For some years AMP Creative has used EditShare storage solutions to manage its media. More recently, business transformational programs, driven by the COVID-induced need to implement remote working, have led the company towards the cloud for much of its IT.  It turned to EditShare to provide the same transparent transition for media workflows.

FLEX is the EditShare workflow and asset management platform for the cloud. It mirrors precisely the functionality of FLOW which AMP Creative already used to manage content and projects, with the same comfortable and familiar user interfaces.

The challenge was to implement a practical, affordable infrastructure to meet AMP Creative’s needs. The solution was to use EditShare FLEX to manage all content storage within AMP Creative’s existing AWS account, moving material between EBS and S3 storage tiers as required, and accelerating file transfers using CloudDat from EditShare partners Data Expedition.

Editors work at remote locations, using Adobe® Premiere® Pro. Projects and bins are created centrally in EditShare FLEX, and high quality proxies are transferred to the edit workstations. Once packages are completed they are rendered against the original media in the cloud. The result is that all creative staff are happy and AMP Creative was able to shut down its traditional server room, a significant saving for the business.

“The pandemic, and the changes in business requirements it created, were transformational for many businesses,” said Ofelia Yánez, President at AMP Creative. “Working with EditShare we were able to come up with a fresh way of working which kept our teams doing what they do best – creating stunning, innovative, engaging content – while allowing us to transform our business, reducing our footprint in real estate and carbon emissions.”

Stephen Tallamy, CTO at EditShare added “It’s clear that we are moving on from the first phase of seeing the cloud as some sort of magic bullet. Now we are creating tailored solutions that use the best of technologies wherever they are housed, to create workflows and environments that really meet the needs of our users. At EditShare we continue to develop the tools and functionality that allow us to get the best out of remote and hybrid working, and the implementation for AMP Creative is a great example of the power we can bring.”

The project was completed in association with US channel partner, TM Television (https://tmtel.com/).

For more information on EditShare solutions, please click here to get in touch.

About EditShare

EditShare is an Emmy award-winning technology leader supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.

Through a merger with Shift Media, EditShare also now integrates tools for content review and distribution, the creation of customized, branded pitch reels, and secure preview of high-value pre-release content. 

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 7899 977222

K-State returns to EditShare based on stability and reliability

Boston, MA, August 30, 2023EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has upgraded the existing storage network at K-State Athletics, Inc. with more facilities and cloud synchronization. The installation was completed in association with US channel partner, Alpha.

K-State Athletics, as part of Kansas State University, has become one of the forefront collegiate athletic programs in the country, coming off a 2022 Big 12 Football Championship and an Elite Eight NCAA Men’s Basketball Tournament appearance.  K-StateHD.TV, the official video department of K-State Athletics, provides comprehensive linear, web, and social coverage of all 16 men’s and women’s sports activities, as well as providing elements and production for third-party media companies from across the nation.

Since 2016, K-StateHD.TV’s broadcast and video board control rooms have used shared storage from EditShare. Now, as part of a major expansion of its capabilities, K-State Athletics has greatly expanded and upgraded the server network for K-StateHD.TV.

“We have been very pleased with the stability of the EditShare servers we have been using since 2013,” said Andy Liebsch, Director of Video Services at K-State Athletics. “As we looked to the future, we wanted to make sure our servers were equipped to handle our increasing storage needs. We also wanted to provide a more robust solution for legacy content and backup. Alpha and EditShare provided the solution, and a seamless integration and transition program.”

The new installation adds both online and nearline storage on site, and it now provides for storage and backup in the cloud, using EditShare FLEX Cloud Sync. Also installed as part of the upgrade were additional servers for the EditShare FLOW asset management database, which has opened up automated ingest and media acquisition.

Darren Whitten, senior account executive at Alpha, added “This is a long-standing and growing relationship. The people at K-State have benefited from the flexibility and stability of EditShare over a period of many years, and we have kept them informed about the continuing developments, including the ease of adding cloud for backup and archiving through FLEX. Downtime is also a challenge in the crowded college sports calendar, so the fact that we could get in at the right time and install the new hardware quickly was also a great selling point.”

Said Bacho, CRO at EditShare said “As well as showing how our products fit seamlessly into modern workflows, this project also shows the benefits of our comprehensive distribution channel. Darren and his colleagues at Alpha stay in close touch with the team at K-State, so they understand what the college needs to achieve. That means we can roll out the right solution at the right time.”

The upgraded and enhanced storage network went online in August 2023.

For further information on all EditShare solutions, please visit the website at www.editshare.com 

For more information on EditShare solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 7899 977222

EditShare adds to AWS expertise after recently joining the AWS ISV Accelerate program

Boston, MA – August 24, 2023– EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, continues to demonstrate the strength of its offering in cloud and hybrid solutions, with large numbers of successful client systems in use. This continuing success has led EditShare to achieve Amazon Web Service (AWS) Media & Entertainment Competency status.

EditShare joined the AWS Independent Software Vendor (ISV) Accelerate Program a year ago, which affirmed its success in delivering practical cloud storage solutions. Achieving AWS Media & Entertainment Competency status further solidifies that the company follows architectural and operational best practices, is being actively used by customers in product environments, and customers advocate for the solution.

“This is another great accolade for our technical and applications teams,” said Stephen Tallamy, CTO of EditShare. “What it tells potential users is that we will deliver a solution that meets their operational requirements, makes optimal use of the cloud environment, and will be secure and resilient. With EditShare FLEX, our award-winning cloud technology, has reached a new level of maturity and adoption of media workflows that unlock the benefits of AWS services and applications tailored for media professionals,” Tallamy continued. “Post houses, production companies, broadcasters and creative agencies have realized that, by combining on premises and cloud technology, they can deliver real value to their clients and into their programs, while achieving operational savings through remote working and distributed workflows.

“This additional recognition from AWS means we are at the cutting edge of cloud and hybrid systems architecture. We look forward to continued growth in delivered systems around the world, and an ever-strengthening bond with our colleagues and peers at AWS,” said Tallamy.

The AWS Media & Entertainment Competency designation is the way to differentiate AWS Partners that have engineered their solutions and demonstrated the ability to deploy and operationalize these ­­­solutions repeatedly, at scale. Finally, and most importantly, they have a list of customers that have successfully deployed the solution on AWS.

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise.­­

EditShare will be showcasing it’s FLEX Cloud Solutions at the upcoming IBC Exhibition in Amsterdam, Hall 7, Booth A35 and also on the AWS booth Hall 5, Booth C90. 

For more information on EditShare solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 7899 977222

Scalable storage and content management on premises, at remote locations and in the cloud

Boston, MA – May 26, 2023  – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will show visitors to BroadcastAsia 2023 how its storage and workflow systems and solutions fit seamlessly into modern, practical workflows, growing as the user’s needs increase. 

Central to the success of EditShare’s solutions is that it matches its powerful and resilient storage systems with software that provides all the production asset management and workflow controls needed by any media enterprise. The solutions can be implemented centrally, they can embrace remote locations, and they can use standardized cloud storage and processing, to meet the specific needs of each project. Users can start with a single storage appliance and grow seamlessly and without downtime to networks of many petabytes.

Putting creativity and productivity at the heart of the operation, EditShare provides direct support for all popular professional editing platforms, including Adobe, Avid and BlackMagic. EditShare FLOW software ensures material is formatted and packaged to appear as bins in the appropriate workstations, wherever they are, so the editor wastes no time in set-up and preparation. Where needed proxies are automatically generated, and Swift Sync provides file acceleration to move required material.

Content storage can be spread across multiple locations and the cloud, to suit the operational needs of the user. FLOW maps all the content in every location and ensures it is ready, whenever and wherever it is needed. That includes cloud editing, with the preferred software tool running in the EditShare environment in AWS.

“While technology is moving forward very rapidly, we know that our customers want to focus on producing great content to tight timescales,” said Sunil Mudholkar, VP Product Management at  EditShare. “What we will be showing at BroadcastAsia demonstrates that we provide strong underlying automation and intelligence, allowing creatives to focus on the results. We look forward to meeting many of our users from the APAC region and showing them how we continue to develop the most productive and practical infrastructures, whatever the size of the business and however they want to work.”

Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at BroadcastAsia 2023, on stand 6J2-08.

For more information on our solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact

Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 789 9977222

More Info

Cloud Editing Costs Demystified

Stephen Tallamy, looks into the benefits and cost efficiencies of Cloud workflows with FLEX, Tyrell Cloud and AWS

Augments presence with customers & partners in the region and sponsors inaugural Manufacturer Awards

Boston, MA – May 04, 2023  – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its latest productivity and creativity developments at CABSAT 2023 (stand S1-E20, Dubai World Trade Centre, 16 – 18 May). This will be the company’s largest presence at CABSAT to date. Underlining its commitment to the event and to the MENA region, EditShare is also supporting BroadcastProME’s inaugural Manufacturer Awards at the show as a silver sponsor. 

The demonstrations will show what can be achieved with EditShare’s market leading EFS storage devices, available both as on premises servers and as cloud technology. The creativity and workflows are provided by FLOW, the software layer which provides asset management and system control. 

The strong movement in production and post at the moment is towards decentralization: remote production; multi-site post; and hybrid on premises and cloud storage. The latest developments from EditShare reflect these changes, including FLEX for fast cloud implementations and Multisite, which provides the intelligence to ensure that media is available where it is needed, moving content from location to location, or from the center to a remote worker, to minimize downtime. 

Also boosting productivity is direct support for all the popular professional edit packages: Adobe, Avid, BlackMagic and others. Material relevant to each project will appear as bins in the right workstations, wherever they are, eliminating set-up time and waiting for content transfers. Swift Sync from EditShare provides file acceleration to move material as quickly as possible, over any path. 

“The Middle East is a really important, and very successful, region for EditShare, thanks in no small part to our dedicated Channel Partners” commented Said Bacho, CRO at  EditShare. “We always ensure that we have a strong demonstration of our latest capabilities at CABSAT, and the conversations we have with the media community in the region are very important to us, guiding future developments. 

“As the leading storage and asset management specialists, we know how important it is for the industry to maintain strong innovation in creative tools and the rest of the content chain,” he continued. “When CABSAT and Broadcast Pro ME magazine set up a Manufacturer Award program, we wanted to give it our full support, which is why we are the silver sponsor. I look forward to seeing the innovations which the awards will spotlight.” 

Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at CABSAT 2023, on stand S1-E20.

For more information on our solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact

Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 789 9977222

Continuing developments driven by user experiences

Boston, MA – April 25, 2023  – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is bringing its latest productivity and creativity developments to the Media Production & Technology Show (stand D40, Olympia London, 10 – 11 May). All the new functionality is designed with user experiences in mind for even greater creative freedom and simpler workflows.

EditShare provides both powerful content storage devices and the management layer to control workflows and track assets. This allows media to be stored on premises, at multiple locations and in the cloud, ensuring that users can work the way that is most convenient for them.

FLOW is the asset and workflow management software, supplemented with FLEX for fast cloud implementations. New at MPTS this year is Swift Sync, which gives users a way to share media across different EFS storage systems, with FLOW multi-site software automating the tasks of generating proxies and ensuring content is available where it is needed.

A major boost for productivity and creativity is the ability to support all the popular professional edit packages – Adobe, Avid, BlackMagic and others – directly. Editors will see the material relevant to their project appear as bins in the edit software, eliminating set-up time and the wait for material to transfer. Thanks to EditShare’s unique Universal Projects cross-platform tools, edit assistants can create bins and even rough cuts without even knowing which edit software will be used to finish the job.

“The great value of an event like MPTS is the chance to show just how sophisticated and supportive our architecture really is,” said Said Bacho, CRO at  EditShare. “We have time to talk through a user’s real requirements, and show how our software can be used to link EditShare storage nodes and deliver the workflows, securely and productively. Ultimately, our users just want to get on with creating their work, and our continuingly evolving software automates the underlying management and transfers to achieve just that.”

Demonstrations of EditShare’s proven storage solutions and workflow software can be seen at MPTS 2023, on stand D40.

For more information on our solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact

Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 789 9977222

Continuing enhancements deliver a great leap forward for productivity

Boston, MA – February 2, 2023  – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will use NAB2023 (booth N2100, Las Vegas Convention Center, 16 – 19 April) to unveil its latest productivity and creativity enhancements. The continuing development of EditShare core functionality is targeted at creative freedom and simpler, more resilient and secure workflows. 

EditShare’s workflow solutions are driven by its market-leading EFS Storage and FLOW media management – these are combined in FLEX for fast cloud implementations. By integrating post-production storage on premises, at multiple locations and in the cloud, connectivity is at the heart of the workflow and serves multiple market verticals and applications in broadcast, production, post, education, sports, news, corporate/enterprise, and houses of worship.

Swift Sync gives users a way to share media across different EFS systems in the cloud, on prem or in between. Users can select all or some of their media spaces in any location and bring it into their workspace, whether they are in a facility, working at a remote location or using cloud editing via a desktop emulator. FLOW provides support for multiple streams of multiple codecs. In addition the latest EFS release delivers as much as a 60% increase in throughput for certain codecs/configurations from the previous hardware/software.

Editors use the tools of their choice because FLOW and FLEX integrate with software from Adobe, Avid, BlackMagic and others without having to change screens. Included in this spring release are a number of features and improvements to our FLOW Panel for use with Premiere® specifically. Collaborative teams can easily connect with each other using EditShare’s unique Universal Projects technology, providing a seamless means of exchanging projects between post production users and platforms. 

EditShare’s advanced set of open APIs means it’s easy to integrate tools from partner companies and third-party vendors, whether that is capture software from Cinedeck, workflow orchestration from Helmut, cloud hosting from AWS, AI capabilities from Audimus and Mobius, NRCS systems and more, many of which will be demonstrated at the show.

To ensure that mission critical content flows – like channel playout or fast turnaround editing – are never compromised, users can now manage storage access  bandwidth to guarantee quality of service for each workstation, user or group with EditShare’s new bandwidth control capabilities in EFS. The latest release also moves to streamline and simplify still further the new web user interface in FLOW, and to make FLEX Cloud Edit+ easier to deploy through intuitive user interfaces without the need for cloud specialists.

“At EditShare, our goal is always to let creative users get on with the storytelling, by making the technology transparent” said Sunil Mudholkar, VP Product at  EditShare. “The more we make the infrastructure & services intuitive to use – whether it is on premises, in remote locations or in the cloud – then the greater the availability, the reliability and the productivity. That is what our users tell us they want, and that is what we are striving to deliver.”

The latest versions of all of EditShare’s proven storage solutions and workflow software can be seen at NAB2023, on booth N2100.

For more information on our solutions, please click here to get in touch.

About EditShare

EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

©2023 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact

Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 (0) 789 9977222