Streamlining Broadcast Editing: Adobe Premiere Pro with EditShare and Helmut FX
How can broadcasters harness Adobe Premiere Pro’s flexibility without workflow chaos? In busy broadcast environments, Adobe’s openness and flexibility often lead to issues with shared assets going missing or offline, often disrupting deadlines. Helmut FX steps in as the project manager to structure Premiere Pro for broadcast teams. Combined with EditShare’s infrastructure, it delivers administrative control and creativity. Perfect for newsrooms working around the clock or sports productions demanding rapid turnarounds.
What Is Helmut FX, and How Does It Manage Premiere Pro?
Helmut FX centralizes Premiere Pro project tasks for teams. It automates creation, search, opening, editing, and archiving. Custom metadata filters make finding files instant. Role-based access lets admins set presets for users or groups, approving only vetted assets.
In broadcasts, Helmut FX adapts Premiere Pro’s open style to strict needs. It integrates with Active Directory for single sign-on and user groups. The Stream Debugger logs steps to pinpoint problems fast. Custom menus create workflows aligned to the news rhythm in a studio. Auto-backups with easy restores secure files in high-pressure scenarios. Hlemut also expands the ecosystem to other industry-standard applications, such as VizRT for graphics.
How Does EditShare’s EFS Provide Shared Video Storage and Collaborative Video Storage?
EditShare’s EFS offers high-speed shared video storage and collaborative video storage for media teams. Projects and media live in organized spaces on EFS, scaling to petabytes without lags.
What Role Does FLOW Play in Production Asset Management?
EditShare’s FLOW handles production asset management. Its Panel integrates into Premiere Pro, allowing editors to search, browse, and import clips without leaving the Adobe interface. FLOW eliminates file hunts; every user (subject to their granted permissions!) can access everything from a single library. FLOW’s API links straight to Helmut FX, enabling complete project workflows in large Adobe environments.
Helmut FX, FLOW, and EFS connect via APIs to orchestrate projects, users, mediaspaces, and assets. Helmut and FLOW maintain ongoing syncs, linking assets and metadata throughout the process. When starting a Premiere Pro project, Helmut automatically builds the mediaspace and matching FLOW location from templates. These templates can define storage paths, codecs, ingest/export rules, and essentials like scratch disks, frame rates, and bin structures for uniform outputs.
How Does FLOW Ingest Support Live News and Sports Workflows?
For news and sports, FLOW Ingest captures live feeds and routes them directly to editing. Ingest from baseband or NDI directing into Premiere Pro, minimizing delays. The growing timeline in Premiere Pro is perfect for breaking news or game highlights that need a fast turnaround
It connects to NRCS systems like Octopus. Reporters start stories from Octopus, syncing a project to FLOW for immediate Premiere Pro access. Editors import via the panel, cut footage, and export to playout. Octopus placeholders update with finals, streamlining from capture to air.
What Is the Value Proposition of Helmut FX, FLOW, and EFS Together?
This stack automates up to 20% of manual work, boosting creative time. Standardized setups and quick asset pulls accelerate news and sports edits for on-site or remote teams. A central dashboard searches projects, metadata, and sequences.
Efficiency Gains: Reduces errors and speeds collaboration.
Scalability: Handles growing teams and content volumes.
Security: Enforces access and backups for compliance.
For 24/7 broadcasts, it cuts delays, ramps up production speed, and expands easily. Broadcasters chasing peak efficiency get a setup tailored for the edit suite.
FAQ: Adobe Premiere Pro with EditShare and Helmut FX
Q: Does this integration keep editors in the Adobe UI?
A: Yes, FLOW’s Panel and Helmut FX ensure all asset management happens inside Premiere Pro.
Q: How does it support fast sports turnarounds?
A: Real-time ingest and auto-project setup cut edit times from hours to minutes.
Q: Is it compatible with NRCS like Octopus?
A: Fully, users in Octopus NRCS can automatically create projects in Editshare for end-to-end news flows.
Boston, MA – 1st May 2025 — EditShare®, a global leader in collaborative media workflow solutions, will unveil its latest advancements at CABSAT 2025, delivering a new standard for performance, scalability, and intelligence across creative production environments. Live demonstrations at Booth S1-D20 will spotlight the newUltimate EFS Field, a revolutionary, portable NVMe-based storage platform engineered to provide production-proven performance and simple multi-site collaboration from on-set to the studio.
Headlining the showcase is the Middle East debut of FLOW AI, powered by FLOW Ultimate GPU engines. Built as a multimodal intelligence engine, FLOW AI transforms media workflows with state-of-the-art capabilities including multi-language speech-to-text (STT) transcription, scene detection, facial recognition, logo detection, and advanced OCR (optical character recognition). By combining high-speed asset management with intelligent automation and accelerated smart tagging, FLOW AI arms creative teams to find, organize, and deliver content faster, smarter, and at a global scale, obliterating old production bottlenecks and setting a new standard for speed, precision, and domination in modern media
For asset management, the new FLOW Core Unlimited licensing model removes seat restrictions, allowing media organizations to onboard users instantly and scale operations on demand. From boutique studios to global production houses, FLOW Core delivers true operational flexibility and scalability without limits
In addition to these headliners, EditShare will highlight:
An advanced newsroom workflow integration with leading NRCS vendor Octopus, delivering fast-turnaround, collaborative journalism for modern news teams.
All EFS nodes now feature multi-channel Live NDI support, enabling real-time, high-performance live production.
The stunning All-in-One 410, redefining compact storage with up to 600TB of raw capacity per node ideal for facilities demanding big performance in tight spaces.
The debut of expanded storage capacities across the entire EditShare solution portfolio, providing even greater flexibility for high-volume, high-performance environments.
“At CABSAT 2025, we’re bringing the full force of EditShare innovation,” said Tara Montford, Co-Founder and EVP of Sales at EditShare. “From blazing-fast performance to limitless scalability and smart automation, we’re empowering creative teams to tell bigger, bolder stories faster and from anywhere.”
EditShare staff will be on hand at CABSAT to talk about all of the latest enhancements, find out more on stand S1-D20 at CABSAT, or click here to get in touch.
About EditShare
EditShare is an Emmy Award-winning technology leader empowering storytellers with collaborative media workflows designed for on-premise, cloud, and hybrid environments. Its scalable storage and collaboration solutions support media businesses at every stage of video production, from storyboard to screen.
With an open architecture, EditShare fosters workflow collaboration, third-party integrations, and content sharing across the entire production chain. Its high-performance, high-availability design meets the rigorous demands of media storage, management, and delivery. The comprehensive suite includes multi-tiered content storage for production and post-production, innovative asset and workflow management tools, specialized features for content review, secure preview of pre-release materials, and the creation of customized branded pitch reels, ensuring a seamless and secure media production process.
Collaboration with EditShare, Octopus Newsroom and Imagine Communications delivers a modernized, scalable newsroom environment
Boston, MA, 14 March2025 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, today announced its role in revolutionizing Media Prima’s newsroom with an integrated workflow solution designed to enhance speed, efficiency, and scalability.
Media Prima, Malaysia’s largest integrated media company, operates multiple television networks, digital platforms, and print publications, serving millions of viewers and readers daily. This transformative project, delivered in collaboration with Octopus Newsroom and Imagine Communications, was spearheaded by systems integrator ACE Identity, resulting in a state-of-the-art newsroom workflow that supports the demands of modern news production.
At the core of the upgrade is EditShare’s EFS 450 High Availability storage system, providing scalable, high-performance shared storage that supports Media Prima’s demanding workflows. This is complemented by EditShare FLOW, a powerful asset management platform that organizes and facilitates content access across teams, acting as the backbone for collaboration and integration.
Imagine Communications ensures smooth and reliable playout, delivering high-quality content to audiences. Meanwhile, Octopus Newsroom enhances editorial planning and story management with an intuitive, journalist-centric approach. Together, these solutions empower Media Prima to deliver breaking news faster than ever, with streamlined workflows from content acquisition to final broadcast.
The new newsroom operates in full HD, supporting both file-based ingest from multiple camera vendors and baseband ingest for maximum content acquisition flexibility. Journalists can initiate story editing directly within the Octopus Newsroom interface using EditShare’s sequence-based editing tools, then finalize content in Adobe Premiere Pro through EditShare FLOW’s integrated Adobe panels. Files are then exported back to EditShare EFS, where Imagine Communications’ broadcast infrastructure takes control of newsroom rundowns for on-air delivery.
The newsroom transformation was spearheaded by ACE Identity, a trusted systems integrator specializing in broadcast solutions. Their expertise brought together the capabilities of EditShare, Imagine Communications, and Octopus Newsroom into a tailored solution that meets Media Prima’s requirements for speed, efficiency, and scalability.
“This project is a perfect example of EditShare’s open approach to media workflows,” said Tara Montford, Co-Founder and EVP Sales at EditShare. “We are proud to work alongside best-of-breed technology providers such as Octopus Newsroom and Imagine Communications to deliver a solution that meets the unique needs of Media Prima. By collaborating openly with industry leaders, we ensure our customers benefit from the most flexible, efficient, and scalable workflows possible.”.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
From ultra-fast storage to AI-powered media management, EditShare’s latest advancements set new standards for workflow efficiency
Boston, March 11, 2025 – EditShare, the leading name in collaborative media workflows, is set to make waves at NAB 2025 (booth SL4216, Las Vegas Convention Center, 6 – 9 April) with exciting new innovations that will redefine media storage, workflow efficiency, and AI-driven content management.
Following on from the Ultimate series well-received debut at IBC 2024, EditShare’s latest advancements will now make their U.S. premiere in Las Vegas. Attendees can expect a firsthand look at the next generation of media storage solutions, offering remarkable speed and scalability to support a variety of production environments. Whether it’s boutique post-production studios or major broadcast networks, EditShare’s latest solutions are designed to empower creative teams with unparalleled performance and workflow efficiency, backed by powerful security features.
Beyond storage, EditShare is rolling out significant upgrades to its intelligent media management tools. These enhancements will streamline how media professionals handle, process, and locate their assets making workflows faster, smarter, and more intuitive.
Clients will see noticeable gains in speed and performance across the entire product line, alongside major OS upgrades that improve reliability and ease of use. And with new, competitive pricing, EditShare is making high-end media solutions more accessible than ever before.
One of the must-see demonstrations at NAB 2025 will showcase the direct integration of EditShare’s high-performance NVMe storage with cutting-edge film scanning technology from Lasergraphics. This live presentation will highlight the system’s ability to handle high-resolution media, reinforcing EditShare’s commitment to pushing the boundaries of what’s possible.
“Our goal has always been to give media professionals the tools they need to create, collaborate, and deliver with ease,” said Brad Turner, Chief Executive Officer of EditShare. “The advancements we’re bringing to NAB 2025 demonstrate our dedication to helping our customers stay ahead of the curve. With faster speeds, smarter workflows, and better value, we’re changing the game.”
Visitors to NAB 2025 are encouraged to stop by EditShare’s booth for live demonstrations and an exclusive look at the future of media workflows.
For more information on EditShare solutions, please click here to get in touch. Or book a meeting with us at the show here.
About EditShare
EditShare is an Emmy Award-winning technology leader empowering storytellers with collaborative media workflows designed for on-premise, cloud, and hybrid environments. Its scalable storage and collaboration solutions support media businesses at every stage of video production, from storyboard to screen.
With an open architecture, EditShare fosters workflow collaboration, third-party integrations, and content sharing across the entire production chain. Its high-performance, high-availability design meets the rigorous demands of media storage, management, and delivery. The comprehensive suite includes multi-tiered content storage for production and post-production, innovative asset and workflow management tools, and specialized features for content review, secure preview of pre-release materials, and the creation of customized branded pitch reels, ensuring a seamless and secure media production process.
Press Contact Katharine Guy katharine.guy@editshare.com
Evolution of remote workflows, asset management and approvals
Boston, MA, 2 September 2024 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, will show valuable gains in practical productivity thanks to significant new hardware developments and software releases at IBC2024. The enhancements are all driven by the practical experiences of users worldwide, seeking to make their operations even more swift and secure.
Our next-generation EFS storage nodes, powered by the latest HPE Gen11 servers and our advanced NVMe node, set a new standard in performance and efficiency. With over 18GB/s aggregate throughput, this system delivers unmatched performance with unrivalled scalability. Combined with our powerful FLOW workflow engines, it provides creative teams with an efficient platform for UHD editorial and finishing, complex workflows, and multi-site collaboration, ensuring better results and enhanced productivity in every project.
Central to everything in the EditShare environment is FLOW, the asset management software which defines workflows and workgroups. IBC2024 sees FLOW adding native support for codecs which are critical for high quality production. These include Avid DNxHR and Sony X-OCN at resolutions up to 8k. Working directly with CineAlta files, for example, simplifies and speeds the process of creating dailies as well as smoothing workflows for cinematic projects.
FLOW provides workflow orchestration as well as asset management, and FLOW 24.2 enhances the Organize module. This ensures users can create projects, and bins efficiently. By logging in from any secure web browser, users can streamline workflows and collaborate most effectively.
Widely used for review and approvals of work in progress, EditShare MediaSilo also sees enhancements, including support for Ultra HD proxies. With better quality visuals, collaborators are empowered to make more detailed feedback and faster project approvals. The new Bulk Download feature accelerates the process of delivering vast amounts of content to clients. “We talk to post-production professionals all the time, and we understand what is really important in today’s market,” said Tara Montford, Co-Founder and EVP sales at EditShare. “The message coming over loud and strong is that they want to use their preferred creative tools and formats, but within an environment that gives them real speed and security, to deliver completed projects against tight deadlines without compromising quality. The system enhancements we are introducing at IBC this year speak directly to that need.”
Also aimed at speed and simplicity, the latest version of EFS, the media aware File System from Editshare, brings a new way to upgrade across the technology stack. An intelligent Orchestrator tool now automates system upgrades, ensuring every step is executed correctly at the determined time, even across multiple sites. With an intuitive, web-based user interface, this is another essential element in bringing efficiency and reliability to storage management.
All these new software releases will be demonstrated alongside the latest in hardware developments on stand 7.A35 at IBC24. To book time with us at the show please click here
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
Dynamic workflows designed by Tyrell will support major commissions
Boston, MA, June 12, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, has implemented another EFS storage network at leading UK entertainment production company Whisper. The system was designed and implemented in conjunction with EditShare’s partner Tyrell.
Whisper is highly regarded for its sports, live and entertainment coverage, including some of the largest events globally. Having recently secured commissions for multiple new documentary series, it has added an extensive new storage network and access facilities.
Gareth Steven, Head of Post Production, Whisper
“We already have two EditShare storage nodes that we rely on, and which have proven extremely reliable over a number of years,” said Gareth Steven, head of post production at Whisper. “This new project calls for content to be created and managed over an extended period of time, with large production teams accessing and editing the content simultaneously. EditShare and Tyrell showed us that the scalability and workflow functionality metour requirements perfectly.”
The new installation sees three EditShare EFS-300 storage systems, each with 256 TB capacity, which are seen by users as a single namespace for simplicity and security in operation. The storage network is freely and continuously expandable to provide capacities exceeding a petabyte if required.
“Content security was also a key requirement for Whisper,” said Simon Wocka, account manager at Tyrell. “Media storage is like a bank vault: the assets it contains are priceless and must be protected above all else. Security is a core part of the EditShare architecture, providing the best protection at every stage without compromising operational ease and flexibility.
“EditShare also allows access directly within the key post tools that will be used on these shows,” he continued. “Artists using Adobe Premiere Pro or Blackmagic DaVinci can use EditShare integrations within their software environment, allowing them to access content directly. They don’t need to change workstations or learn new commands and structures – it removes barriers and makes workflows much simpler.”
Tara Montfort, co-founder and EVP Business Development at EditShare, added, “We are delighted to support Whisper’s new projects. Our scalable storage solutions and intuitive workflow tools are designed to meet the complex needs of production teams, ensuring they can collaborate seamlessly and focus on what they do best – creating compelling content.”
The new storage network was installed in February 2024 and is already supporting the latest documentary productions at Whisper.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
About Tyrell
For 24 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance.
Transforming innovations in workflow, server and delivery from storyboard to screen
Boston, MA, 24 May 2024 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, will use its presence at BroadcastAsia 2024 (stand 6G2-10, Singapore Expo, 29 – 31 May) to highlight the creative, economic and productive benefits of its unified approach to content management. The presentation will show EditShare’s scalable and collaborative solutions for media across multiple premises, cloud and hybrid implementations, focusing on ease of operation and security of content.
EFS, the EditShare media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – like DPX, OpenEXR, 4k, 8k and beyond – EFS NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment, including traditional servers, nearline storage, archives and the cloud.
MediaSilo, the video collaboration platform for sharing work in progress, sees enhanced review functionality, including side-by-side version comparisons, and more facilities for making, tracking and acknowledging comments and sign-offs. To provide protection when sharing review material, MediaSilo incorporates visible and forensic video watermarking as well as image and document watermarking, dynamically inserting customizable viewer information into the file. The result is a secure but effective way of distributing all assets, including scripts, casting shots and marketing materials as well as content.
Improved security, along with more branding customization and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screening platform widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.
“From the foundation of EditShare, 20 years ago, our overriding aim has been to give creators the tools they need to make and deliver great content, without tying them up in technology,” said Tara Montford, EVP Sales and Co-Founder at EditShare. “That still drives our thinking today, and we continue to innovate as we strive for those goals. We allow open interworking with the creative tools users really need, providing the platform for truly end-to-end workflows from script to screen; and we protect it all through excellent security.”
Visitors to BroadcastAsia will discover all the latest enhancements to EditShare products, like FLEX Sync which provides powerful tools to sync with services like Amazon S3, Wasabi and Backblaze, and the new EditShare One Organize module, ensuring users can easily identify assets whether they are stored locally, remotely or in the cloud.
Find out more on stand 6G2-10 at BroadcastAsia 2024, or visit www.editshare.com
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Beyond storage with workflow, server and delivery solutions from storyboard to screen
Stand S1-E20, CABSAT, Dubai World Trade Centre, 21 – 23 May 2024 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, is celebrating its 20th and CABSAT’s 30th anniversaries by bringing its latest remarkable advances to the MENA region (stand S1-E20, Dubai World Trade Centre, 21 – 23 May). Visitors will see the breadth of coherent solutions from EditShare, bringing benefits beyond storage, from storyboard to screen.
EFS, the EditShare media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – like DPX, OpenEXR, 4k, 8k and beyond – NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment, including traditional servers, nearline storage, archives and the cloud.
MediaSilo, the popular tool for sharing work in progress, sees enhanced review functionality, including side-by-side version comparisons, and more facilities for making, tracking and acknowledging comments and sign-offs. To provide protection when sharing review material, MediaSilo incorporates visible and forensic watermarking, dynamically inserting customizable viewer information into the file. The result is a secure but effective way of distributing all assets, including scripts, casting shots and marketing materials as well as content.
Improved security, along with more branding customization and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screener widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.
“It’s great to be able to share major milestones with CABSAT: our 20th, the event’s 30th,” said Vincent Eade, RVP sales EMEA at EditShare. “Our goal has always been on freeing creators so they can concentrate on making great content, we do this by providing the storage and workflow tools they need along with a secure way of collaborating on projects and sharing material, all the way from ingest to screen.”
“I’ve had the privilege of attending CABSAT many times,” Eade continued, “and I know that it is a great opportunity to have detailed, positive conversations with the industry. That helps us set our own development plans, so we can deliver even better solutions in the future.”
EditShare staff will be on hand at CABSAT to talk about all of the latest enhancements, find out more on stand S1-E20 at CABSAT, or click here to get in touch.
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Workflow, server and delivery solutions from storyboard to screen
Stand D40, London Olympia, May 15-16, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, is exhibiting at the 2024 Media Production & Technology Show to showcase its unified approach to content management. The demonstration will show EditShare’s scalable and collaborative solutions for media across multiple premises, cloud and hybrid implementations, focusing on ease of operation and security of content.
EFS, the EditShare media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – like DPX, OpenEXR, 4k, 8k and beyond – EFS NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment including traditional online servers, nearline storage, archives and the cloud. Attendees at the Media Production & Technology Show will have the exclusive opportunity to experience a live demo of this cutting-edge technology firsthand.
MediaSilo, the premier video collaboration platform trusted by the biggest names in entertainment, sees enhanced review functionality, including side-by-side version comparisons, @ user mentioning, and range-based commenting to provide feedback on entire scenes. To provide protection when sharing videos for review, MediaSilo incorporates visible and forensic watermarking, dynamically inserting customisable viewer information into the file. Now MediaSilo also offers image and document watermarking, protecting non-video content including scripts, casting shots and marketing materials.
Also, MediaSilo is now seamlessly integrated with Atomos’ pioneering cloud-connected range of camera-mounted monitor-recorders, offering attendees a firsthand view of this innovative collaboration. Camera to Cloud workflows accelerate the creative process by shrinking the capture-to-edit timeframe, enabling editors to begin working on media instantly instead of waiting for hard drives or delayed file transfers. The Atomos MediaSilo integration elegantly unlocks these capabilities. Additionally, MediaSilo creates dynamic review links that automatically update as more footage is shot, providing external collaborators with one destination for feedback.
Improved security, along with more branding customization and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screener widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.
“EditShare was formed 20 years ago now, and from that day to this our sole focus has been on freeing content creators to exercise their craft and not worry about the technology,” said Tara Montford, Co-Founder and EVP of Sales at EditShare. “That still drives our developments today, and we continue to innovate as we strive for those goals. We allow open interworking with the tools users really need such as editing software; we provide the platform for truly end-to-end workflows from ingest to screeners; and we protect it all through excellent security,
“Our direction is set through a deep understanding of our clients and their needs, so events like MPTS are vital in building and maintaining those relationships,” Montford added.
Staff will be on hand on stand D40 at MPTS to talk about all of the latest enhancements to EditShare products, like FLEX Sync which provides powerful tools to sync with services like Amazon S3, Wasabi and Backblaze to create an automated but completely secure, completely reliable backup system.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
Expanded lineup includes new EFS NVMe finishing nodes, revolutionary private cloud technology and powerful enhancements to FLOW asset management, MediaSilo and Screeners.com
Boston, MA, February 29, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows, is celebrating 20 years of outstanding innovation at the 2024 NAB Show (booth SL8087, Las Vegas Convention Center, 14 – 17 April). It will mark the milestone by unveiling powerful new tools for producers and post facilities, new software and hardware, and the initial integration between FLOW and MediaSilo.
EditShare has always pushed the boundaries of media engineered storage solutions and will be demonstrating for the first time the new EFS NVMe, which enables creatives to work in demanding media formats such as DPX, OpenEXR, 4K/8K and beyond – all powered by the media aware industry standard file system, EFS. EFS NVMe provides unprecedented throughput, three times greater than the aggregate bandwidth of previous SSD generation servers, making it ideal for users working with VFX and other high bandwidth, high throughput environments.
EditShare completed its merger with Shift Media in September 2023, and at NAB 2024 the company is already unveiling major steps in integration and enhancements. Users of FLOW, the asset and workflow management platform integrated into EditShare’s storage systems, will be able to directly access all of the tools in the MediaSilo video collaboration platform to distribute viewing copies and collate annotations, speeding still further the processes of collaboration and content sign-off.
Within MediaSilo, collaborative creative editorial review improvements will include side-by-side version comparisons, user mentioning and range-based commenting. These advances further the effectiveness of MediaSilo as a review tool during the production and post timeline. To protect content, MediaSilo incorporates visible and forensic watermarking, which dynamically inserts viewer information into the file and is completely customizable including text and images. EditShare also recently released image and document watermarking support in MediaSilo, further bolstering its security capabilities for assets such as scripts, casting shots, and sensitive marketing materials.
Screeners.com, the preferred press screener solution of publicists and content security teams, will see a fresh look unveiled for the reviewer user interface. Publicists will have more branding customization options including in-video logo watermarks, specific color palettes on network pages, and broader options for key art. Reviewers will see an enhanced OTT-style experience with improved content recommendations, watchlists, and expiration notifications.
“From the day, 20 years ago, that EditShare was formed, there has been a tight focus on freeing content creators to exercise their craft, minimizing the need to interact with the technology,” said Tara Montford, Co-Founder and EVP Sales at EditShare. “Thanks to the close relationship we have with our clients, we are able to understand their needs and rapidly develop solutions to meet them.
“I am particularly proud of the way we have integrated the former Shift Media technology into our overall platform and program,” he added. “To be able to unveil really complex interworking just a few months after the merger is impressive. But what is really important is that it makes both EditShare FLOW and MediaSilo even more effective and valuable for our clients.”
Also on display at NAB 2024 will be FLEX Sync, which builds on EditShare FLEX’s cloud storage management layer. FLEX Sync provides powerful tools to sync with services such as Amazon S3, Wasabi and Backblaze. By making it easy to establish sync destinations and pick storage tiers, users will have complete confidence in their backups to the cloud. FLEX Sync also paves the way to use the cloud for specialist processor-intensive tasks like AI, fully integrated into the workflow.
Now available with all new EFS systems, EditShare Connect features new swift link technology, a revolutionary productivity tool turning your on-premise storage into your own private cloud for remote editing workflows. Reliably connect from any location using automatic latency detection and use your favorite NLE software on any OS to work on your media remotely and securely.
Finally, NAB Show will see the launch of expanded EditShare One functionality. EditShare One enhances the experience of FLOW users by providing a single user interface for collaborating across the FLOW feature set. Organize, thelatest EditShare Onemodule, ensures users can easily identify assets, whether they are stored in the cloud, on-premise or in a hybrid network. It means a producer or edit assistant can preview and log assets, view and edit metadata, and prepare content for work from any connected desktop, releasing edit suites for creative work. Organizejoins the Produce module as part of EditShare One’s transformational approach to asset management, organization and collaboration during video production and post-production.
Celebrate the 20th anniversary with EditShare on booth SL8087, book time with us at the show by clicking here.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
