EditShare Partners with Hewlett Packard Enterprise to Deliver Best-of-Breed Media Management and Storage Solutions
Boston, MA – January 27, 2021EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, has joined forces with Hewlett Packard Enterprise (HPE) to deliver best in class media management and storage solutions using HPE ProLiant servers. With its world class platform technology, support, and international logistics capabilities underpinning the solution, HPE provides the perfect foundation by extending industry-leading security, performance and versatility for EditShare’s current hardware needs and future product roadmap, achieving economies of scale.
“EditShare customers can look forward to an increased pace of innovation, while taking advantage of HPE’s forward-looking technology roadmap,” states Sunil Mudholkar, vice president of product, EditShare. “HPE has a deserved reputation for building high performing, dependable and cutting-edge servers and storage solutions. Joining forces allows us to focus on our award-winning open software solutions and push the flexibility, scalability, and performance of media-optimized software technology on standard IT hardware.”
“Digital media content is increasingly growing, requiring reliable and secure compute and storage solutions to efficiently store and manage data. Leading providers such as EditShare are addressing this need for a range of media content production needs,” said Phillip Cutrone, vice president and general manager of Service Providers, OEM and Major Accounts at HPE. “Through our latest OEM collaboration, EditShare is providing customers with reliable, integrated solutions built on HPE ProLiant servers, which are the world’s most trusted compute platforms with industry-leading performance and scalability, to meet growing data demands.”
“As video production becomes a more integral component of every company’s business, it’s important to offer an enterprise level storage and asset management solution that meets these needs. EditShare’s alignment with HP meets these requirements,” states Marci Maddox, IDC research director digital experience strategies.
EditShare will begin shipping its solutions for HPE ProLiant servers on February 1, 2021. For more information on the EditShare solutions visit https://editshare.com/hpe-form.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
FLOW and EFS provide campus-wide cloud-based media management and open storage for renowned educational institution
Boston, MA – December 3, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions, today announced that the UK’s National Film and Television School (NFTS) is standardizing its post-production, content delivery, and storage operations on EditShare’s EFS open shared storage solution and FLOW media management platform. By replacing its aging shared-storage platform with a mix of on-premise and cloud-based technologies, the prestigious NFTS, one of the world’s leading film, television and games schools, will increase productivity and more efficiently manage and share the content being created by staff and students.
Founded in 1971, and based at Beaconsfield Studios in Beaconsfield, Buckinghamshire, England, the School offers more than 30 post-graduate level courses across the film, television and gaming disciplines, including camera operations, directing, cinematography, sound, script supervision, and production accounting. The school realized it needed to update its current system, while implementing open, logical, and automated methods of file and project management.
NFTS has always taken pride in its earlier reputation as a “slightly anarchical” community of filmmakers, but just as that culture over time settled into a more organized and formalized environment, its technology and production infrastructures needed to follow suit, according to Doug Shannon, head of IT for NFTS.
“When I began here, there was no network,” said Shannon, who brought a professional background in post-production when he joined the School 20 years ago. “Everyone simply passed hard drives around by hand. We needed greater consistency and a more open production environment. Initially we moved to simple, departmental servers. Then, five years ago, we first moved to dedicated shared editing storage, but that system had come to the end of its usable life, with the support contract becoming unsustainably costly. It was time to move on.”
In addition to continually enhancing productivity and efficiency, NFTS is focused on giving its students a diverse educational experience with hands-on access to the latest generation of production tools used by professionals today.
“We aim to emulate real life as much as possible,” Shannon said. “Our students come here already knowing what they want to do, so they work with teams of specialists, much like any professional environment. It’s less about technology and more about helping people work to achieve their best within each role.”
NFTS was looking for an open media management and storage foundation to easily allow the use of multiple creative editorial and finishing tools. The School will use EFS and FLOW to support a range of connected solutions for editing, grading, animation and more.
“Companies have realized they have to be open,” Shannon said. “The proprietary world is gone. For us, openness was both an assumption and a requirement.”
He added that the EFS and FLOW systems help production teams adapt quickly to the different camera systems NFTS uses from Arri, Sony, RED and Blackmagic. “For example, FLOW supports formats in a clever way and doesn’t have to break up RED files into blocks.”
Security and remote collaboration were also key factors, especially with the school and the rest of the world still in some phase of COVID-related lockdown. “We needed something to help us work beyond our physical boundaries and give us the ability to look at rushes when working remotely,” Shannon said, adding the virtualized version of FLOW and AirFLOW are the perfect match for the school’s fast-turnaround production and review cycles. EFS underpins the on-premise and remote production workflow with best practice security file tracking to answer who did what and when.
With the EFS system in place, total shared editing storage at NFTS has increased from 490TB to 2.2PB, more than enough to meet the School’s current and even future requirements.
“Our enrollment is quite small at 500 students per year and we don’t see those numbers growing exponentially, so it’s an easy equation,” he said. “Most of our workspaces are around 10TB and an average film is 5 to 10 TB, with around 120 films in production and post-production at any one time. Also, using the Ark storage software is the easiest way to back-up an entire project. EditShare gives us a complete media production workflow. Everything you need for a film is there.”
“EditShare has worked alongside universities since its inception and understands the unique and highly diverse needs of faculty and students and have purpose built, yet open, solutions that sustain the academic setting while mimicking a real-world situation,” states Robin Adams, vice president EMEA sales, EditShare. “This insight and crafted solution, paired with EditShare’s cloud innovation, will help teachers and students hurdle the unprecedented challenges this year has brought and continue to connect, teach, learn, and create amazing together.”
For more information on EditShare solutions, please visit the website at www.editshare.com
About the National Film and Television School (NFTS)
Variety’s Top UK Film School 2020 and recipient of the 2018 Outstanding Contribution to British Cinema BAFTA, the NFTS is one of the world’s leading film, games and television schools. NFTS alumni have gone on to win 13Oscars and 145 BAFTAs with graduates including: double Oscar winning cinematographer Roger Deakins (1917) creator of global Netflix hit Sex Education Laurie Nunn and BAFTA winning director, Lynne Ramsay (You Were Never Really Here). The NFTS is a registered charity (313429). For more information see nfts.co.uk
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
UK’s top-tier post-production company selects EditShare’s automation, security and storage platform to increase future production efficiencies and add new services
Boston, MA – November 12, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent shared storage solutions, today announced that leading UK post-production house Clear Cut Group, comprising of Clear Cut Pictures, The Edit Store and Clear Cut Nations and Regions, has made the decision to place EditShare’s next generation media storage EFS at the center of their operation with FLOW workflows significantly increasing the services offered to clients. The award-winning post-production team is known for their outstanding creative work on original factual, drama, short form and feature films. Producing content for global broadcasters, multiple co-productions, and OTT, the 24/7 operation boasts more than 120 edit suites on site and, since lockdown, has supported over 400 remote editors, clients and staff. Always noted for their innovative and flexible services, Clear Cut Group is building on its successful technology approach by adopting the high-tech but proven EditShare platform, maintaining its ability to work at the cutting edge of the most demanding distributed post-production workflows. EditShare expands storage and opens doors to new innovative service offerings and efficiencies that immediately benefit clients.
“With EditShare, you are buying a storage solution with so much more,” comments Jess Nottage, Technical Director, Clear Cut Group. “It ticks all of the boxes in terms of reliability, performance and capability, but it’s the extras, designed to enhance the creative process that will make us stand out from our competitors. EditShare’s FLOW, EFS and File Auditing platforms, enable us to expand our service offering with innovative creative solutions that benefit our clients without compromising on security. It’s a media foundation to underpin our business.”
With more high-profile projects produced in 4K, EFS media engineered storage architecture and file auditing capability gives Clear Cut Group the scalable capacity and enterprise-grade security they require. Native OS drivers eliminate data bottlenecks, while comprehensive file tracking provides a complete audit trail for content within the system, providing clear insight into users’ activities, including who accessed content, when they did it and where. With FLOW media management in action across all Clear Cut Group locations, the company has a new level of automation and remote capability that delivers new and innovative services for clients. Clear Cut Group’s Managing Director Rowan Bray explains, “We are only as good as our solutions we offer our clients. Every project is bespoke and thus, we approach each one uniquely. That uniqueness is inherent in EditShare products and people. EditShare is totally focused on creating fit for purpose solutions for its customers and a company where we feel we have a voice. This is more than a purchase, it’s a joint venture.”
Collaborating to #wintogether, the EditShare team worked closely with Clear Cut Group to ensure solutions and services supported the vision for the technical uplift with opportunities for future expansion through EditShare’s open APIs. Jess concludes, “Offering open APIs tells us a lot about the company and its culture. We are not locked in and that is attractive. If you want to do something, EditShare will enable it regardless of the vendor product with a can-do attitude.”
“We work with our customers on every level to ensure EditShare’s open solutions bring the resiliency they require to navigate the constant change in which they live,” states Robin Adams, vice president EMEA sales, EditShare. “It’s a true partnership in which customers are empowered and feedback has a direct impact on product evolution to ensure EditShare delivers the industry’s best performing media management capabilities and open storage platform.”
About Clear Cut Group Clear Cut Group comprises four companies: Clear Cut Pictures, The Edit Store (acquired by Clear Cut Pictures in January 2019), Clear Cut Nations & Regions (providing post production outside the M25), and ClearMotion (for VFX). Established in 1993, the business is renowned for providing highly creative post-production to a wide range of broadcasters and production companies. Offering full end-to-end post-production across four sites in London and across the regions, with location services as needed, Clear Cut offers 4K, HDR and SDR capabilities with bespoke solutions to deliver content to screen. The Group offers over 120 suites across their locations, as well as remote services, most recently exceeding 400 remote users of their edit suites since lockdown.
Contacts for Clear Cut Group:
Rowan Bray Managing Director Clear Cut Group (e) rowan@clearcut.cc (p) 020 7605 1755
Jess Nottage Technical Director Clear Cut Group (e) jess.nottage@clearcut.cc (p) 020 7605 1747
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Boston, U.S. and London, UK – November 10, 2020 –EditShare and Blackbird have joined forces to give media professionals more options when it comes to collaborating and editing video in the cloud. The integrated solution combines EditShare’s EFS scalable storage, FLOW media management, and open APIs with Blackbird’s cloud video editing and publishing platform. Optimized for both speed and mobility, Blackbird and EditShare connect users into the wider media ecosystem, making content of all types located across storage pools accessible in the proper formats for rapid editing and delivery to multiple platforms and channels.
EditShare CEO Conrad Clemson comments: “Cloud-based remote collaboration is no longer merely a “nice to have” but a necessity. Video production teams have rapidly pivoted their workflows to take advantage of the cloud’s scalability, flexibility and mobility. The combination of Blackbird and EditShare delivers added value to customers wanting to incorporate quick turnaround editing into a greater production workflow.”
Blackbird CEO Ian McDonough said: “Our exciting new partnership with EditShare is a great example of industry specialists building interoperable end to end solutions. Media assets stored and managed by EditShare solutions can now be accessed directly through Blackbird’s browser interface where they can be professionally edited and passed back or published.”
The companies will demonstrate their joint solution on Wednesday, 18th November at 9AM and 3PM ET. To register for the webinar please visit:
FLOW is EditShare’s media orchestration layer, with enterprise strength media management and automation. Built on a vertically integrated technology stack, it allows editors access to their media, wherever it is, and in any format. Fully proven in high pressure production environments, FLOW’s open APIs and media-engineered core make it ideal for fast and close integration with other great products.
EFS scalable storage enables media organizations to build extensive collaborative workflows on premise, in the cloud, or in hybrid installations, shielding creative personnel from the underlying technical complexity while equipping administrators and technicians with a comprehensive set of storage management tools. For Blackbird editors, EFS is a fast and flexible collaborative shared video storage solution with best-in-class project sharing.
About Blackbird
Blackbird is a professional grade video editor that functions in a browser even with a low bandwidth connection. It delivers unbeatable speed, scalability and richness of editing features. The Cloud-native platform allows users to rapidly go to market with their content, bringing massive efficiencies across all organizations.
About Blackbird plc
Blackbird operates in the fast-growing SaaS and cloud video market and has created the world’s most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird’s patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.
Since it is cloud-native, Blackbird removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and ultimately results in much more effective monetisation.
Blackbird® is a registered trademark of Blackbird plc. www.blackbird.video
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Integrated FLOW Panel provides DaVinci Resolve Studio users access to storage pools and archives with tools to search, browse, and retrieve assets; facilitates exceptional remote proxy editing as well as review and approval workflows
Boston, MA – November 9, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced its FLOW Panel for DaVinci Resolve Studio, connecting thousands of users into the wider media ecosystem. Designed to simplify storytelling, FLOW manages media assets and workflows across on-premise and cloud-based tiered storage environments. The integrated FLOW panel, which was developed with FLOW’s open API, provides DaVinci Resolve users a media gateway to assets and associated metadata. Easy-to-use production tools facilitate advanced remote workflows including seamless proxy editing and review and approvals.
“Our collective customers need freedom and flexibility when it comes to the tools they work with and the same applies to the workflows they need to run their production and business. EditShare and Blackmagic Design have a common goal of aligning customer needs at the forefront of our development and delivering innovative technology to enable the very best storytelling experience,” comments Sunil Mudholkar, vice president of Product Management, EditShare. “Many of our customers rely on DaVinci Resolve’s incredible creative toolset day in day out. With the new FLOW panel, our collective customers now have a seamless and secure interface to all the production assets from ingest to delivery, with smart tools that enable them to find content easily and work collaboratively with other team members, regardless of location.”
New FLOW Panel located within the DaVinci Resolve 17 UI
The FLOW Panel for DaVinci Resolve Studio lets editors, colorists, VFX artists and sound mixers move beyond their locally connected storage and search, browse, and access proxy and high resolutions versions of video and audio assets across multiple storage pools and archives. FLOW’s fast production tools can be used to quickly organize assets into folders and cuts-only sequences. With one click, users can import assets into DaVinci Resolve Studio, including clips, sub clips, and sequence markers. FLOW delivers the rich metadata and content directly into the DaVinci Resolve Studio bin and onto the timeline. Users can also upload assets from DaVinci Resolve Studio back into FLOW with one click, facilitating review and approval across the operation.
“EditShare’s focus on developing open platforms and remote collaboration workflows is helping production and post-production businesses adapt to new remote business models in response to the COVID-19 pandemic and beyond,” said Jacob Groshek, PhD, research manager, Digital Experience Management for IDC. “They are continuing to evaluate the content supply chain and seek out innovative ways to enhance the user experience that help optimize the return on investment for customers.”
Support for Remote Proxy Editing Ideal for working in any remote scenario, the FLOW Panel for DaVinci Resolve Studio lets users edit with proxies – whether downloaded, streamed over a VPN, or played from central shared storage. This nimble proxy workflow benefits from the lightweight characteristics of highly efficient codecs like H.264/MP4. FLOW generates the proxies and tracks the relationship between high and low-resolution files. A menu toggle in DaVinci Resolve Studio lets users switch seamlessly between original and proxy versions, allowing them to check the original shots any time during editing. With both sets of files always available and accessible to DaVinci Resolve Studio, color grading, effect creation and conforming are greatly streamlined.
The FLOW Panel for DaVinci Resolve Studio will be generally available with FLOW 2021.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
