EGG Post Production & VFX Enhances 4K and Remote Workflows with EditShare’s Advanced Storage Solutions
New technology boosts performance for high-resolution post-production and flexible workflows
Boston, MA, 4 August 2025: EGG Post Production & VFX, one of Ireland’s leading post-production facilities, has expanded its capabilities with a significant storage upgrade from EditShare. This investment supports EGG’s growing demand for high-performance workflows, including 4K and beyond colour grading, while improving remote collaboration and workflow flexibility.
The project was delivered in collaboration with Tyrell, EditShare’s long-time channel partner in Ireland, who worked closely with EGG and EditShare to scope, install, and support the new system.
Founded in 2004 by editors Gary Shortall and Gareth Young, EGG has built a strong reputation for its award-winning editing, finishing, sound, and VFX services. The company delivers content for major Irish, UK, and US broadcasters, as well as audiences worldwide, making reliability and efficiency in their storage infrastructure critical to their operations.
To meet these demands, EGG has integrated EditShare’s 96TB NVMe and EFS300 256TB storage solutions, replacing an older system that could no longer support the increasing technical requirements of high-resolution workflows. The upgrade consolidates all offline, online, grading, and VFX under a single vendor, improving overall efficiency and project management.
One of the most valuable additions to EGG’s workflow is EditShare’s Swift Link technology, which allows creative teams to access media and work on projects from any location. As productions increasingly demand flexible, hybrid workflows, Swift Link ensures that EGG’s editors, colorists, and VFX artists maintain seamless productivity, whether on-site or remote. The ability to securely stream high-resolution content without performance compromise has been transformative for EGG’s post-production pipeline.
Gareth Young, CEO and Co-Founder of EGG, emphasized the continued value of the partnership with EditShare: “We’ve trusted EditShare for over eight years, and this latest upgrade reinforces why we continue to rely on them. The combination of high-performance storage, local European support, and the flexibility provided by Swift Link made this the right choice for our team.”
Since going live last summer, the upgraded system has enabled EGG to serve as a reference site for high-end grading workflows. The team has praised the simplicity and speed of Swift Link for remote collaboration, without sacrificing the performance needed for complex post-production tasks.
Tara Montford, EVP of Sales and Co-Founder of EditShare, added: “EGG represents the kind of forward-thinking post facility that pushes the boundaries of creative and technical excellence. We’re proud to support their next chapter with a solution that combines performance, flexibility, and security, delivering everything they need to meet the demands of high-resolution workflows, both in-studio and remotely.”
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
About Tyrell
For 25 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance.
Press Contact Katharine Guy katharine.guy@editshare.com
Boston, MA, 1 August 2025 – At IBC 2025, EditShare debuts the next evolution of its platform, built for media teams that demand real-time collaboration, AI-driven post, lightning-fast media-aware storage, and easy-to-use hybrid workflows. From post and sports to news and archiving, EditShare blends technical muscle with creative flexibility. Visit Booth 7.A35 to see how we’re pushing performance and energy efficiency, without sacrificing adaptability
What You’ll See at IBC
What’s New at IBC 2025
Expanded EFS Storage Solutions EditShare will premiere the latest Ultimate EFS Nodes, optimized for high-performance media workflows at any scale. Preview all-NVMe systems tailored for demanding 8K, VFX, and DI tasks. The newest EFS Field, portable, rugged, and now offering greater capacity, live ingest, and secure, verified media transfer, will also be featured. Additional updates to the Ultimate EFS lineup will be announced exclusively at the show, offering a hands-on look at the future of production workflows.
Next-Generation Collaborative Workflows Discover EditShare’s advances in collaborative workflows: MediaSilo’s integration with Louper enables real-time, frame-accurate review sessions without lag, downloads, or version confusion, allowing global teams to comment and approve instantly. A live Atomos Camera to Cloud demonstration will show proxy uploads directly into MediaSilo for immediate access, accelerating fast-turnaround projects.
Integrated Specialist Workflows On-booth demos showcase powerful integrations: Lasergraphics 5K 16-bit DPX film scanning with EFS, frame-accurate NDI ISO ingest with multi-channel recording, and comprehensive newsroom collaboration with Octopus.
“From green performance at scale to workflow flexibility across post, production, and archive, we deliver innovation shaped by customer insight,” said Tara Montford, EVP of Sales and Co-Founder of EditShare. “Whether you’re scaling up, streamlining reviews, or refining remote workflows, our solutions help teams move faster, collaborate better, and reduce friction. We look forward to showcasing these advances in Amsterdam.”
To book time with us at the show, please click here
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
Looking for new ways to streamline your media workflows and get more done in less time? The latest FLOW media management update, FLOW 25.1.0, is packed with powerful updates designed to simplify your day-to-day, and now you can see it all in action.
In our latest webinar, Unlocking the Power of FLOW 25.1.0, EditShare’s Senior Product Manager Lucy Seaborne teams up with Global Pre-Sales Technical Manager Adam Lewiston to walk you through the latest features, enhancements, and real-world use cases for this exciting new release.
Whether you’re managing fast-turnaround productions or large-scale archival workflows, FLOW 25.1.0 delivers smarter ways to organize, automate, and collaborate.
Watch the webinar replay to learn:
✅ What’s new in FLOW 25.1.0, including UI improvements, workflow automations, and more
✅ How the latest updates can drive efficiency across your team
✅ Best practices for getting the most out of FLOW, straight from the experts who helped build it
Don’t miss your chance to get up to speed with everything the new release has to offer.
Access the webinar replay now(Free with registration)
Tape isn’t dead! While everyone’s out there singing the praises of cloud storage and trying not to choke on their monthly invoices, tape just keeps doing its thing: Reliable, Affordable, and Built for the long haul. Now we’ve got LTO 10, which is a huge upgrade.
Roadmap: 36 TB Raw Capacity
The roadmap states that LTO 10 will double the raw capacity of LTO 9. If you’re dealing with 4K or 8K RAW footage or just have a mountain of footage that needs to be stored safely and long-term, that’s a big advancement. Fewer cartridges to manage. Less rack space and less shuffling around in the archive room. You will often see larger capacities being discussed, but that’s compressed, which is fine for CRMs or transactional data, but we can’t compress media. So we always work on the raw capacity. You will notice in the image below how it shows two sizes for LTO 10: compressed and raw. We are hearing that the LTO may be capped at 30TB at 400MB/s transfer speed. It’s early days, but we shall see how it pans out.
EditShare ARK and LTO 10 A Perfect Match
Here’s the good news: EditShare ARK will support LTO 10. There’s no need to change how your team works. Everything just runs like it always has, except now your shelves fill up a whole lot slower. That means you’re ready for whatever next-gen content you’re producing, whether that’s episodic 8K delivery, remastering old content in HDR or just trying not to get buried in files.
Now, if you have an existing LTO legacy deployment, let’s say LTO 4, you will need to migrate those tapes back to EFS, deploy a new LTO 10 tape device, and then re-archive them. But you get more than 10 tapes now condensed into one!
Compatibility
Let’s talk about the one weird anomaly. IBM’s datasheet for LTO 10 only says, “IBM LTO 10-tape drive can read and write to LTO Ultrium 10 cartridges.” They don’t mention backward compatibility at all. There is no promise that LTO 10 drives will read LTO 9 or anything older. That’s a break from how LTO has worked for years, where each new gen could usually read two generations back. If you’ve got a mountain of older tapes, you’ll either need to keep older drives around or run a migration strategy. But honestly, that’s just part of managing any archive.
LTO Still Makes Sense for Media Teams
Storage needs in media and entertainment are not shrinking. 8K VFX dailies, every project is bigger than the last. So when you get a format that gives you 36 TB per tape and runs for decades without a subscription attached, that’s worth paying attention to. Tape is a cost-effective long-term archival medium, complemented by our large. Adding EditShare ARK, which compliments FLOW asset management, means every asset that gets archived and FLOW knows its location. It keeps a proxy of that archived file always online, meaning you get a representation of that high-resolution file immediately. Its streamlined initiative and most important, fast.
Final Word
Is LTO 10 perfect? Not quite. The missing backward compatibility might be a pain. But if you’re starting fresh, building new archives, or just want to stop adding shelves every quarter, LTO 10 is the biggest leap we’ve had in years.
EditShare has partnered with integration experts Broad Service and Mediacast to deliver a next-generation ingest, asset management, and production system for the Association of Basketball Clubs (ACB), one of Europe’s top professional basketball leagues.
Faced with rising demands for fast-turnaround content and multi-platform publishing, ACB needed to overhaul its production infrastructure. The answer was a powerful, scalable solution built around EditShare technology.
The deployment includes:
EditShare FLOW Ingest, a multi-channel ingest solution supporting both baseband and NDI sources, with full support for edit while capture codecs. This allows immediate access to footage while it is still being recorded, streamlining fast paced sports workflows.
EFS media-engineered nodes, designed for scalability, reliability, robust security, ensuring uninterrupted performance during live events and high volume collaboration.
Multiple FLOW production servers, enabling rapid format conversion via powerful automation engine enabling streamlined distribution across broadcast, digital, and social platforms.
FLOW Live Logging, giving editors and content teams the ability to tag game moments such as three pointers, fouls, and free throws in real-time.
Solving Real Pain Points on the Court and in the Cloud
The challenge: ACB was dealing with scattered storage, slow manual ingest and no way to tag and track content in real time.
The EditShare solution:
Automated ingest into an EFS media gets footage into the system instantly…fast, organised.
Live logging lets teams tag key moments as they happen for instant retrieval.
Centralized media storage supports real-time collaboration without crashes or lost files.
“In live sports, if you miss the moment, you miss the opportunity,” said Tara Montford, Co Founder and EVP of Product at EditShare. “Our live logging and ingest tools give ACB’s content teams the ability to react instantly and turn raw game footage into ready to share content while the action is still happening.”
A Broadcast Slam Dunk for ACB
This upgrade is more than a tech win. It shows ACB’s commitment to delivering top tier content to fans everywhere, from the arena to the app. The system helps content teams move faster, publish smarter and push high quality media to every platform without delay.
With this shift to IP based production, powered by NDI (Network Device Interface), ACB sets a new standard in sports broadcasting. Agile, automated, and ready for whatever comes next.
The latest FLOW release, version 2025.1.0, delivers powerful new capabilities to media managers, streamlining workflows and making asset management more intuitive than ever. With enhanced scanning, uploading, and automation tools, EditShare One Organize simplifies complex tasks, saving time and improving efficiency. Let’s explore how these new features empower media professionals.
FLOW’s extensive range of applications often left users confused about which tools to use and how to install and maintain them. This limited user accessibility and acceptance and its why we created EditShare One. A simple browser based Interface that enables all users to access all of FLOW’s powerful tools for a variation of different workflows.
Time-consuming, manual processes are a thing of the past. FLOW Automation eliminates repetitive tasks like tagging, transcoding, and file delivery, allowing media teams to focus on creative work.
What’s New?
Right-Click Automations: Users can now trigger automation workflows directly from the Organize module, applying them to single or multiple assets with ease.
Automate across Projects or Media Spaces: Automate processes across entire projects, reducing manual steps and ensuring consistency.
Simplified Access to Templates: View only available automation workflows by asset type. Only relevant templates are displayed, keeping the interface clutter-free.
With these improvements, EditShare One is faster, easier, and more accessible—allowing teams to move media seamlessly through their production pipeline.
Keep Your Media Database Up to Date
Scan Assets Directly from EditShare One
Keeping track of media assets is crucial for efficient project management. The new scanning functionality enables users to update the FLOW database effortlessly—without leaving the Organize module.
How It Helps
On-Demand Scans: Update media metadata and add new assets to the database anytime.
Two Scan Modes:
Quick Scan – Ideal for detecting and adding newly created or modified files.
Normal Scan – Updates metadata for all new and modified files, keeping asset details current.
Direct Access in Organize: No need to navigate to FLOW Control for scans—everything is accessible where you work.
This feature ensures your database remains accurate and up to date, improving searchability and media organization.
Upload Files Faster, Smarter, and with Greater Control
Enhanced Upload Capabilities
Managing late arriving assets can be challenging, but the improved Upload function simplifies the process, giving users more control over their media.
Key Benefits
Batch Uploading: Add multiple assets at once, reducing downtime between uploads.
Advanced Metadata Options:
Prevent duplicate uploads with the Fail if asset already exists option.
Generate streaming proxies during upload.
Apply custom metadata tailored to your workflow including metadata triggers to automate workflows.
Global Ignore List: Admins can restrict unwanted file types, preventing unnecessary clutter in the system.
With these enhancements, uploading assets is more efficient and customizable than ever before.
Navigate and Manage Assets More Intuitively
Flexible layouts
Media professionals need a fast, streamlined way to organize and move assets. The new Flexible layouts in EditShare One – Organize, introduces a more intuitive layout designed for seamless asset handling
Why It Matters
Customizable Interface: Show or hide panels to tailor the workspace to your needs.
Multi-Select Dragging: Select multiple assets using keyboard shortcuts and move them together effortlessly with fewer clicks.
New Manage Viewpoint: Complimentary to the Log Viewpoint, the new Manage view stacks panels vertically providing simultaneous visibility of Media Spaces and Projects. Each view point can be utilized to maximise the layout specific to the task in hand from managing media to logging
Enhanced Searchability:
A new Results Panel categorizes assets into three tabs: Media Space, Project, and Latest Search Results.
Tabs remain visible even when navigating, eliminating redundant searches.
Breadcrumbs have been relocated for clearer navigation paths.
This update dramatically improves efficiency, making it easier to organize and access media in large-scale projects.
Performance Enhancements for Large-Scale Workflows
As more teams scale up operations, FLOW’s automation engine has been optimized for handling multiple workflows daily. A new Status View provides real-time insights into automation performance, allowing administrators to monitor system activity at a glance.
Get Started with FLOW Today
The FLOW 2025.1.0 release redefines how media professionals manage assets—offering automation, improved navigation, and more control over media workflows. Whether you’re handling high-volume uploads, triggering automated tasks, or optimizing media organization, EditShare One Organize ensures your team works smarter, not harder.
Boston, MA – 1st May 2025 — EditShare®, a global leader in collaborative media workflow solutions, will unveil its latest advancements at CABSAT 2025, delivering a new standard for performance, scalability, and intelligence across creative production environments. Live demonstrations at Booth S1-D20 will spotlight the newUltimate EFS Field, a revolutionary, portable NVMe-based storage platform engineered to provide production-proven performance and simple multi-site collaboration from on-set to the studio.
Headlining the showcase is the Middle East debut of FLOW AI, powered by FLOW Ultimate GPU engines. Built as a multimodal intelligence engine, FLOW AI transforms media workflows with state-of-the-art capabilities including multi-language speech-to-text (STT) transcription, scene detection, facial recognition, logo detection, and advanced OCR (optical character recognition). By combining high-speed asset management with intelligent automation and accelerated smart tagging, FLOW AI arms creative teams to find, organize, and deliver content faster, smarter, and at a global scale, obliterating old production bottlenecks and setting a new standard for speed, precision, and domination in modern media
For asset management, the new FLOW Core Unlimited licensing model removes seat restrictions, allowing media organizations to onboard users instantly and scale operations on demand. From boutique studios to global production houses, FLOW Core delivers true operational flexibility and scalability without limits
In addition to these headliners, EditShare will highlight:
An advanced newsroom workflow integration with leading NRCS vendor Octopus, delivering fast-turnaround, collaborative journalism for modern news teams.
All EFS nodes now feature multi-channel Live NDI support, enabling real-time, high-performance live production.
The stunning All-in-One 410, redefining compact storage with up to 600TB of raw capacity per node ideal for facilities demanding big performance in tight spaces.
The debut of expanded storage capacities across the entire EditShare solution portfolio, providing even greater flexibility for high-volume, high-performance environments.
“At CABSAT 2025, we’re bringing the full force of EditShare innovation,” said Tara Montford, Co-Founder and EVP of Sales at EditShare. “From blazing-fast performance to limitless scalability and smart automation, we’re empowering creative teams to tell bigger, bolder stories faster and from anywhere.”
EditShare staff will be on hand at CABSAT to talk about all of the latest enhancements, find out more on stand S1-D20 at CABSAT, or click here to get in touch.
About EditShare
EditShare is an Emmy Award-winning technology leader empowering storytellers with collaborative media workflows designed for on-premise, cloud, and hybrid environments. Its scalable storage and collaboration solutions support media businesses at every stage of video production, from storyboard to screen.
With an open architecture, EditShare fosters workflow collaboration, third-party integrations, and content sharing across the entire production chain. Its high-performance, high-availability design meets the rigorous demands of media storage, management, and delivery. The comprehensive suite includes multi-tiered content storage for production and post-production, innovative asset and workflow management tools, specialized features for content review, secure preview of pre-release materials, and the creation of customized branded pitch reels, ensuring a seamless and secure media production process.
In the high-stakes world of media and entertainment, where million-dollar productions rely on collaboration with users dotted in different locations, the last thing you need is a cybersecurity breach to derail your project. Whether it’s leaked scripts, stolen footage, or unauthorized access to sensitive or valuable files, the threat landscape is evolving—and your storage solution could be the weak link.
Meet EFS: the media-engineered file system that guards your assets with the precision and security of the crown jewels in Buckingham Palace. Here’s why it’s the ultimate gold standard in media protection.
Layers of Defense: It’s Not Just Storage, It’s a Fortress
When it comes to protecting your media, EFS doesn’t settle for basic folder-level locks. Instead, it builds a fortress around your content with granular control over users and permissions. Think of it as putting layer upon layer of virtual walls between your assets and potential threats. Only authorized users can access what they need—nothing more, nothing less.
And it’s not just about keeping the bad guys out; unique, permission-based media spaces ensure that even internal collaborators only see what’s relevant to them. No accidental “oops” moments. No prying eyes. Total peace of mind.
SOC 2 Compliance: Trust Backed by Certification
For those who need proof that EditShare EFS walks the talk, the platform is SOC 2 certified. This means it meets the highest standards for data security and operational integrity. Whether you’re a film studio, a post-production house, or a media broadcaster, this level of compliance ensures you’re working with a storage solution that doesn’t compromise on safeguarding your data.
Real-Time Auditing: Your All-Seeing Eye
Ever wonder who touched what, when, and where? With real-time auditing, you no longer have to. EditShare EFS keeps meticulous logs of every interaction with your media and makes it accessible in real time. Whether it’s an editor downloading a file or someone attempting unauthorized access, you’ll know about it instantly. It’s like having a 24/7 surveillance system tailored for your storage.
This not only deters malicious behavior but also helps you stay proactive in preventing potential breaches. If someone even dreams of messing with your content, you’ll know about it before they finish their coffee.
Granular Control: A Tailored Security Blueprint
EditShare EFS takes user management to the next level with its granular control features. You can define access rights down to the tiniest detail, ensuring that every user gets the exact level of permission they need. No more worrying about the intern accidentally stumbling upon sensitive pre-release footage or the marketing team accessing files meant for post-production.
By creating customized permission levels, you reduce the risk of accidental leaks and simplify workflows without compromising security.
What If They Break Through?
Even in the event that someone is Indian Jones and got through everything, EFS fully supports CrowdStrike deployments on its nodes, providing world-class threat detection and response. It’s an added shield against even the most sophisticated cyber threats.
Why It Matters
From financial losses to reputation damage, the cost of a breach is too high. EditShare EFS puts walls between your content and cyber threats, letting you create in confidence.
Don’t leave your media’s security to chance. Let EditShare EFS protect your creativity and keep your projects safe from prying eyes.
Big trade shows like NAB have a way of overwhelming the senses. Big booths, bold claims, bright lights, nonstop conversations. I usually come home with a hoarse voice and a need for a nap.
This year is no different, but I’m also coming home with something else: a renewed sense of energy and conviction that we’re on the right path at EditShare.
It wasn’t just about what we showed at the booth. What struck me most was what I heard. Over and over, from both partners and customers, the feedback was simple and consistent:
“You guys really listened.”
That feedback landed deeply with me. Because over the past year, we’ve made a deliberate shift here at EditShare. Not just in our product roadmap, but in how we gather and respond to input from the people who matter most.
Here are a few examples of what that looks like in practice – and what stood out to me most from this year’s show.
FLOW AI: Built From Real Workflows – Not Buzzwords
AI dominated the show floor this year. Some of it was exciting. A lot of it was still pretty vague.
At EditShare, we’ve done our best to stay grounded and pragmatic. Our approach to FLOW AI starts by solving simple, painful problems like searching archives, tagging footage, finding things like logos and extracting metadata that makes your content easier to work with.
What we showed at NAB is just the beginning of our journey into AI. We decided to forgo flashy solutions with voice commands and lifelike avatars for ones that simply make real workflows better: a producer watching their media library come to life because it was finally searchable.
“This makes our archive worth something again,” a booth visitor told me. That made my day.
We’ve focused on speed too. FLOW AI can now process video at 10% of real time, as in, a one-hour file is analyzed in six minutes. That puts teams closer to playback, closer to publishing, and closer to the moment. And its being powered by fast GPU engines
We’ve paired that speed with predictable pricing: a flat-rate annual license, so teams can budget without worrying about usage-based fees or confusing credit systems that are difficult to track.
AI is the hot topic, but most AI today doesn’t live up to the hype. Some tools miss faces, misidentify scenes, or fall apart without us pre-training on your content. That’s why we’re building FLOW AI to understand your media and the way your team talks about it, so it’s not just another feature, it’s a tool you can trust.
Automation: The Quiet Win That Saves Hours
AI may be the star right now in the world of video, but we believe automation is still the hidden hero.
We kept hearing from teams at NAB: there’s still too much time spent getting footage off drives, transcoded, and organized for editing. Hours each week (sometimes more) go into tasks like these tasks that shouldn’t require near this much manual effort.
Even a few simple automations (a great ~5 minute demo of some of our most popular automations can be found here) can give you most or all of that time back. During busy delivery periods, we’ve seen teams reclaim entire days out of their week, simply by automating the manual stuff and getting to the actual editing much faster.
That’s why we’ve made automation in FLOW easier to trigger, easier to configure, and easier to try. Now a creative can simply right click and trigger an Automation workflow.
MediaSilo: Simpler, Clearer, and Easier Than Ever To Get Started
MediaSilo has always had a strong foundation. But we suspected the value was buried behind one-size-fits-most tiering and sub-optimal positioning that we just couldn’t find the time to revisit.
But before making any product changes, we went deep with our happiest customers—teams who use MediaSilo every day and couldn’t imagine switching. We asked them about three things:
Feedback had to be intuitive and flexible whether in the app or via email/slack.
Simple pricing and strong integrations were what sealed the deal.
Armed with that clarity, we kept investing. Not only in positioning, but also in the product itself. Here are a few recent updates:
Bulk Download for Review Links – Download large batches of content, with full folder structure, even without a login. Faster, more reliable, no account required.
HQ Proxy Playback – Choose from multiple resolutions, from 720p to 8K, for faster streaming or higher-quality previews.
DaVinci Resolve Panel – Browse, import, and share media directly from inside Resolve. Feedback flows directly back into the edit.
More to come later this year. We’re making MediaSilo easier to adopt, easier to use, and better integrated into how post teams already work – without all the confusing gotcha pricing or “only with enterprise” feature-gating that other collaboration tools force you into.
When Times Get Tough, Make the Value Obvious
Despite our optimism, the video industry is still under pressure. The Devoncroft team shared some data at NAB that suggested a 10 point margin decrease in the largest content creators over the past 10 years. That kind of pressure isn’t reserved for the big guys. And in that kind of environment, every purchase is scrutinized. It isn’t enough anymore to sell something valuable. That value has to be obvious. In an environment like this one, it has to be unmissable.
In the never-ending work of pulling ourselves out of technical specs and trying to make that value clearer, I’ve been thinking a lot about the contrast between two hypothetical production teams: One still stuck doing things the old way. And one actually taking advantage of everything we’ve built.
How differently would those teams operate? What would it feel like to be part of each?
Really different, it turns out. Here’s a simple example.
The Old Way
New Way with EditShare
1. Getting Organized
Wait a day (or more) to download, organize, and prep files by hand
Trigger a FLOW automation to ingest, sort, QC, rename, and get files ready to edit automatically
2. Finding What You Need
Manually label clips, dig through folders, or rely on memory
FLOW AI makes media searchable right away—no tagging, no guessing, and trained on what you care about
3. Working Remotely
Ship drives overnight, sync footage manually, or bounce between tools to hack together a remote workflow
Generate proxies, collaborate in real time, and share in-progress work—all in one environment, from wherever you’re working
This is what “doing more with less” actually looks like.
With less waste in the system, you can bid on more projects, deliver edits faster, and keep your team from burning out or worse, looking around.
You’re not waiting a full day to download, transcode, and organize raw footage—you’re starting to select the same morning the shoot wraps.
You’re not tying up your lead editor answering emails about version 3_1_FINAL_FINAL.mov—you’re sending a MediaSilo link that lets the client leave timecoded feedback right in the player.
You’re not wondering if your assistant labeled that clip “INT_BTS_camB” or “Interview2_Greg”—FLOW AI tagged it with “Greg,” “backstage,” and “cinema camera B” the moment it hit storage.
You’re not setting alarms to check if files uploaded overnight you get a Slack ping when the automation finishes, and everything’s where it needs to be.
In a tighter market, these aren’t nice-to-haves. They’re what let your team take on more work without working more hours.
Why do I bring this up? Because after a few laps around the show floor, you start to notice something: if you walk fast enough past all the booths and screens, a lot of what’s being exhibited starts to look the same. Slick, dark-mode-everywhere UI. Big claims. Buzzword bingo.
That’s why I’ve been laser-focused leading up to this week on making the value in what we do obvious. I don’t want the life-improving magic in our products to get lost in the noise.
And because based on what we heard from customers and partners at NAB people who’ve seen both the before and after I’m more confident than ever that we’re on the right track.
A Moment That Stuck With Me
A quick shoutout: In the days before the show kicked off, I watched Adam Lewiston, our Global Pre-Sales Technical Manager, lead our booth’s technology setup and our final demo prep. He didn’t just manage our pre-sales logistics – he ran a bootcamp. Our teams drilled, recorded and re-recorded their demos until they were tight and consistent. That kind of leadership made a real difference. I know our customers and prospects noticed. I sure did. Great job, Adam.
Thanks for following along. Whether you’re recovering from NAB too, or just getting going with your own Q2, I hope you have a great week.
Brad
Want to learn more about the latest innovations released at NAB 2025?
The NAB Show 2025 is almost here! From April 6-9 at the Las Vegas Convention Center, thousands of professionals from the media, entertainment, and broadcasting sectors will gather to explore the latest technologies shaping the future of content creation, distribution, and management.
This year, EditShare brings a new level of innovation and excitement to NAB 2025. At booth SL4216, we’ll showcase the next generation of media storage solutions, AI tools that make your life easier, and cutting-edge collaboration tools designed to make your creative processes faster, more innovative, and more efficient than ever before.
Empowering Creative Workflows Through Intelligent Innovation
At EditShare, we’ve always been committed to empowering creative professionals with tools that enable collaboration, high-performance storage, and enhanced workflow automation. NAB 2025 will be no exception. We’re excited to unveil a range of new products and innovations that will redefine how media teams work, collaborate, and create, whether on-premise, in the cloud, or hybrid environments.
Speed, Scalability, and Performance
One of the standout features at this year’s NAB is the U.S. debut of our Ultimate Series media storage solutions. Following a successful launch at IBC 2024, the Ultimate Series offers cutting-edge technology designed for both boutique post-production studios and large-scale broadcast networks. With solutions like the EFS Ultimate 210, 310, 410, and the EFS Ultimate NL, EditShare is revolutionizing how production teams manage, store, and access their media assets.
From high-speed storage for smaller teams to robust systems capable of supporting intensive 4K, 8K, and VFX workflows, our Ultimate Series is built to meet the evolving needs of the media industry. Plus, with cost-effective solutions like the EFS Ultimate Field for on-location production and the EFS Ultimate NL for archiving, we’re making high-performance media workflows accessible to everyone, regardless of team size or budget.
AI-Powered Discovery
AI continues to be a transformative force in the media industry. At NAB 2025, EditShare will showcase how we incorporate AI to streamline workflows, enhance content discovery, and improve security. Our FLOW media asset management platform will demonstrate advanced AI features, including logo and facial detection.
Collaborating for the Future of Media
In addition to our AI-powered tools, we’re proud to showcase our direct integration with Lasergraphics’ film scanning technology. This partnership enables high-resolution film scans from 2K to 8K and beyond to be scanned, stored, and accessed with unprecedented speed. Visitors to our booth can see firsthand how our high-performance NVMe storage can support the next wave of digital film restoration and archival workflows.
But the innovation doesn’t stop there. At NAB 2025, we’ll highlight significant upgrades to MediaSilo, our cloud-based collaboration platform. With advanced security features, expanded deliverables, high-resolution proxies, and collaborative editorial review tools, MediaSilo continues to empower media teams to work efficiently no matter where they are in the world. Whether you’re working on scripts, casting shots, or finalizing edits, our platform ensures that all assets are secure and accessible.
The Excitement at NAB 2025: AI, Emerging Tech, and Networking Opportunities
NAB 2025 is set to be an exciting event packed with the latest innovations in AI, cloud workflows, and interactive spaces. Here’s a glimpse at what to expect:
AI Innovation Pavilion: This year’s show will feature an AI Innovation Pavilion, showcasing the latest AI tools and technologies. And the EditShare booth will demonstrate how AI is revolutionizing workflows in media production, from content creation to distribution and beyond.
Interactive Spaces: New interactive areas like the Startup Stage and Futures Park will allow you to explore emerging technologies and connect with industry leaders and innovators. EditShare will be part of the conversation, showcasing how AI is becoming integral to media workflows.
Hands-on Experiences: Get ready for hands-on demonstrations at NAB 2025, where you can experience firsthand how our media storage solutions and collaboration tools will streamline your workflows. Whether you’re looking for solutions for post-production, broadcast, or on-location production, we’ve got something for everyone.
The Shift to Cloud and Hybrid Workflows: As the industry continues to embrace cloud and hybrid solutions, EditShare is at the forefront, offering seamless integration between on-premise and cloud-based workflows. Our solutions provide the scalability, security, and cost-effectiveness you need to stay ahead of the curve in an increasingly digital world.
Why You Need to Visit EditShare at NAB 2025
NAB 2025 is the perfect opportunity to see how EditShare is shaping the future of media production. Whether you’re a small studio or a large-scale production facility, our innovations are designed to empower creative teams, enhance collaboration, and drive efficiency in your workflows.
Join us at booth SL4216, where we’ll offer live demonstrations of our latest storage solutions, AI-powered media management tools, and cutting-edge collaborative platforms. You’ll also have the chance to meet with our team to discuss your unique needs and discover how our products can help you work smarter, not harder.
Book a Meeting or Demo
NAB 2025 promises to be a game-changing event for the media industry, and we want to make sure you don’t miss out on the chance to experience EditShare’s innovations firsthand. To ensure you get the most out of your visit, we encourage you to pre-book a demo or meeting with us by clicking here. Our team will happily walk you through our solutions and discuss how they can transform your workflows.
See You in Las Vegas!
At NAB 2025, we’re not just showcasing products. We’re unveiling a vision for the future of media production. Whether you’re interested in our next-generation storage solutions, AI-driven workflow automation, or collaborative tools, you’ll find everything you need to accelerate your creative processes and push the boundaries of what’s possible.
Don’t miss your chance to be part of this exciting journey. We look forward to seeing you at booth SL4216 in the South Lower Hall!
