EditShare Announces Support for the AWS Media & Entertainment Initiative
Boston, MA – April 28, 2021 –EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions announced support for theAWS for Media & Entertainment initiative from Amazon Web Services (AWS) to transform content production, editing and archive workflows.
AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS adds the newly announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to a portfolio of more purpose-built media and entertainment industry services than any other cloud, including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert, and Amazon Interactive Video Service (IVS). AWS for Media & Entertainment also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; and Data Science & Analytics.
Today’s content producers and owners want friction-free collaboration from anywhere in the world using the creative tools they know and love. Running on AWS, EditShare’s EFSv media optimized platform is designed to allow teams the opportunity to migrate their production environments to AWS using all their familiar production tools, such as Adobe® Premiere® Pro and DaVinci Resolve. Underpinned by EditShare’s FLOW media management technology, EFSv facilitates collaborative end-to-end editorial and archive workflows in the cloud. Robust APIs enable users to create advanced automated storage workflows or integrate additional systems to create entirely new workflows.
EditShare EFSv on AWS provides customers with choice. Whether that’s deploying full high-resolution video production workflows, or cost-effective proxy-based editing, EditShare allows customers to choose the environment that suits them and their budget.
“Content producers across a range of industries are increasingly engaged with us about remote workflows and production flexibility. These conversations are driven by the demands for agile work environments that allow editors to work from anywhere. The pandemic has only accelerated these discussions,” states Tom Rosenstein, VP of Business Development, EditShare. “Working with AWS extends the benefits of our EFS media optimized file system from its on-premises origins to now run in the cloud, bringing the same high performance with added operational efficiency. Customers only pay for what they need without having to pre-plan purchases or have systems sit idle.”
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Today’s content creation landscape is complicated. Media producers have to embrace new production workflows and increasingly diverse options for viewing video. In addition to traditional cable and satellite, streaming services (OTT) are claiming an ever-increasing share of viewers’ attention, often in new formats like HDR and 4K. There is no “one size fits all” solution. The best approach is an open solution that splits workflows into different layers, weaving best of breed technology to create an agile platform that simplifies and facilitates media creation, management and distribution while providing flexibility for growth.
This approach is exemplified by the solution chosen for a complete overhaul at Telebasel, the oldest private broadcaster in Switzerland. The broadcaster’s goal was to create a future-proof infrastructure that would lead to dramatic improvements in cross-department collaboration and overall productivity. Importantly, Telebasel wanted to offer its Adobe Premiere Pro users a familiar experience while boosting efficiency across the media enterprise.
Interchangeable Media Content for Traditional, Social, & Digital Channels A key component of Telebasel’s programming is the “Newsblock,” a live news format show where news stories are developed and moderated in-house. News packages need to be visually engaging and contain the latest information. In addition to live news, Telebasel produces lifestyle shows and entertainment programs that run on a 24/7 loop as well as digital and social channels that need to keep sync with programs while promoting deeper engagement with audiences.
“Our material needs to remain flexible and adaptable, right up to the point of broadcast,” said Pascal Jacot, head of technology at Telebasel. “It’s important for us to be able to exchange content between our channels and react quickly to developing stories. We also need to include reaction from the audience in the form of video clips.”
Telebasel required a solution that would integrate its digital, social and linear channels under one seamless media production and distribution workflow. Off the shelf products were not suitable. What was needed were deeper level integrations that simplified complex tasks, enabling Telebasel to interact with audiences, customers, and external media outlets.
Open Solutions Integrate Channels and Remove Complexities for Storytellers| To connect its channels and simplify its enterprise workflows, Telebasel opted for open solutions from EditShare and MoovIT. Based on Adobe Premiere Pro, the new workflow is centralized around EditShare’s high performance, media optimized storage environment. With centralized storage in place, EditShare’s asset management platform, FLOW, and MoovIT’s workgroup administration tools, Helmut, combined to optimize the media creation process. They automated, simplified, or made unnecessary manual steps or complex procedures that were common during the sharing, creation, and distribution of content at Telebasel.
Open APIs, from EditShare and MoovIT, enabled Telebasel to not only integrate its channel workflows but customize them as well. The unique assignments and administrative structures are clearly defined while their finely tuned collaborative and technical processes are seamlessly automated, yielding powerful results.
The Adobe editing process is more open, collaborative, and interchangeable. With content centralized, Telebasel editors can view and edit video directly from their desks or remote external locations. Material is processed in real time, with editors accessing proxies in FLOW and Helmut, synchronizing the data for the high-res cuts in the background. Once editing is complete, Helmut automatically renders and adds clips to the channel’s schedule. All the media is stored centrally with rich metadata on EFS enabling control and administration of media assets at scale.
“The centralized management capabilities were crucial to the entire system,” Telebasel’s Jacot added. “The new workflows have helped us to quickly integrate live reports and news reports into the newly adapted transmission formats.”
The Telebasel rollout is a perfect template for other organizations, of any size, looking to deploy integrated centralized storage, “under the hood” administration and orchestration, and highly collaborative media and project management for Adobe enterprise workflows.
From our tutorial sessions at Adobe MAX 2020, watch this video to learn:
How to import media from FLOW media management, edit and send for review all within the EditShare panel for Adobe Premiere Pro
How remote users collaborate online through the AirFLOW web UI with results returned by to the panel
How to work with high resolution media or proxies and seamlessly pull in markers from FLOW asset data
In this overview, we’ll give a high-level view of the Helmut components and take a look at the basic functions that address the common pain points that every Adobe workgroup encounters.
Users of EditShare EFS shared storage and FLOW media management enjoy seamless integration of the Helmut solution taking their end-to-end workflow to the next level, offering complete project based workflows for Adobe workgroups.
Whether adding Helmut to an existing EFS & FLOW environments, or starting from the ground up with a new EFS/FLOW/Helmut system… let’s take a look at what Helmut has to offer!
EditShare and MoovIT have formed a global alliance to deliver an integrated workflow solution with ‘under the hood’ administration and media management for Adobe enterprise workgroups. The workflow features EditShare’s EFS and FLOW for high speed shared storage and media management and MoovIT’s Helmut workgroup administration tools, designed specifically for Adobe Premiere Pro, After Effects, Media Encoder, and Audition.
The combination is unbeatable. Here’s why.
Adobe is often the default choice for content creators worldwide. But, what’s lacking is large scale workflow automation and management. EFS, FLOW, and Helmut, together coordinate and simplify the complexity of large-scale workflows, keeping Adobe professionals comfortable within their sphere of familiarity while boosting efficiency and providing tools for enterprise-level media orchestration.
The EFS shared storage and FLOW media management combination ensures assets are available in real-time for any large-scale workgroup collaboration. Across these enterprise workflows, there are many intricate steps that must be followed to optimize asset sharing and collaboration. However, real-world experience tells us that things don’t always happen by the book. Media can come from any location, in any unexpected or unapproved format. The assistant editor drops in some cool stock FX clips they found online but forgets to put them on the shared storage. The freelance editor is working on a different Adobe software version or OS up until delivery day. The editor chooses the wrong export settings or uploads the file to the wrong client.
Adobe users working in a collaborative production environment most likely experience one or more of these headaches. Software versions that are not compatible with each other, content that was not put in the correct folder, nor on the correct shared storage project, or in the right format and codec and so on. In smaller Adobe workgroups, this type of housekeeping can be managed manually. In larger workgroups, the day to day editing and VFX fragments are amplified. The bigger the group, the more manual clean up required until it becomes unstructured chaos that is unmanageable. In these situations, an additional layer of administration is needed – utilizing the Helmut tools in combination with EFS and FLOW.
Helmut offers customizable project templates that enable a facility to pre-determine the best in-house workflow and standardize those processes across all projects. Users can pre-determine elements such as storage locations, codecs, ingest and export presets, and project-based tiered storage workflows. For example, if an editor drags media directly from a downloads folder, Helmut will ensure it’s flipped to the appropriate codec and placed in the correct shared folder, making it available to all editors in the right format. No downtime – the editor can start working immediately. And for administrators and facilities management, have project-based control over storage locations, render nodes and archive systems from one user friendly dashboard.
The MoovIT and EditShare core technologies are tightly integrated via APIs to dramatically improve large-scale Adobe workflows. Working as a seamless technology solution, Helmut, together with EFS and FLOW creates the consistency necessary to be able to quickly scale workflows of any size. Helmut and FLOW maintain a continuous dialogue across all stages of the workflow, efficiently keeping assets and metadata connected with projects for an optimized, orchestrated media production environment.
And this combination is fully customizable.
FLOW is an open platform with a robust set of APIs that can deeply connect with the following Helmut capabilities to supercharge your workflow:
Automated Project Management & Format Standardization – Streamline workflow administration and file delivery specifications across workgroups using pre-set templates to standardize key project management elements such as scratch disk location, fps, raster size, directory structure and bin layout. Underlying conversion engine ensures Adobe project files, regardless of the version they were created in, are universally compatible.
Offload Rendering – Leveraging your existing infrastructure, Helmut can offload render intensive projects such as encoding and graphics.
Searchable Database – The missing link for many broadcasters and large media workgroups, Helmut will index projects including folder structures, metadata, assets and sequences into a searchable database with data visualised in a dashboard to easily identify and locate content.
Automated Administration Tasks – Create metadata driven rules to automate housekeeping functions such as delete, move, archive and manage projects and project-related assets.
The team at MoovIT have designed Helmut tools with simplicity in mind. Easy deployment with straightforward templates and under-the-hood file migration do the heavy lifting for you!
Helmut UI snapshot – configure permissions for users and projects
Helmut UI snapshot – organize your Adobe projects, content and folders for archive
Creatives are working at full steam, with deadlines getting shorter and projects becoming ever more complex. Various industry reports indicate that creatives spend up to 20% of their time on administrative tasks or one day a week. Eliminating administration bottlenecks and freeing creatives up from mundane tasks is what this winning combination offers. If you are in an Adobe workgroup and you need to collaborate on projects with multiple stakeholders, located on premise or dispersed across different locations, the powerful combination of Helmut, EFS, and FLOW can supercharge your Adobe workflow.
If you are interested in gaining back 20% of your time, reach out to our team today and get an in-depth demonstration.
July 22, 2020 All day
Efficient and powerful production workflows leverage EditShare technology and automations, enabling creators to focus on telling their stories. By partnering with MoovIT and their Helmut suite of Adobe workgroup project management tools, we enhance FLOW media management to handle more of the mundane, error prone, and overly complex steps of your production workflow. Join us to explore the benefits of FLOW and Helmut for Adobe creators, from simple automations to a complete workgroup optimization platform.
** This webinar has passed. Please fill out the form to access the recordings.
Efficient and powerful production workflows leverage EditShare technology and automations, enabling creators to focus on telling their stories. By partnering with MoovIT and their Helmut suite of Adobe workgroup project management tools, we enhance FLOW media management to handle more of the mundane, error prone, and overly complex steps of your production workflow. Join us to explore the benefits of FLOW and Helmut for Adobe creators, from simple automations to a complete workgroup optimization platform.
** This webinar has passed. Please fill out the form to access the recordings.
Efficient and powerful production workflows leverage EditShare technology and automations, enabling creators to focus on telling their stories. By partnering with MoovIT and their Helmut suite of Adobe workgroup project management tools, we enhance FLOW media management to handle more of the mundane, error prone, and overly complex steps of your production workflow. Join us to explore the benefits of FLOW and Helmut for Adobe creators, from simple automations to a complete workgroup optimization platform.
End-to-end solution for collaborative editing and project management leads to big workflow gains for large Adobe workgroups, on premise and in the cloud
Boston, MA – July 21, 2020 –EditShare®, a technology leader that specializes in secure media management, collaboration and intelligent storage solutions for video content creators, and MoovIT GmbH, developers of the Helmut suite of Adobe workflow tools, announced today an exclusive global partnership that transforms Adobe enterprise workflows. As the use of Adobe creative tools in distributed collaborative environments continues to grow, the need for a robust media management environment that connects users, content, and media becomes even more critical for workflow efficiency. EditShare’s EFS shared video storage solution and FLOW media management, integrated with the Helmut suite of products, form the industry’s most comprehensive project management and remote editing workflow solution for enterprise Adobe workgroups.
“To succeed in the evolving world of video production, our customers are looking to EditShare to provide open solutions that allow them to rewire their workflows and adapt,” states Tom Rosenstein, vice president of business development, EditShare. “EditShare’s expanded partnership with MoovIT allows us to bring to our Adobe customers a powerful, adaptable set of tools to address those challenges head-on. The Helmut platform coupled with EFS and FLOW, embodies the workflow structure users require. Powerful, yet simple, collaborative Adobe Premiere Pro project management alongside adaptive media production management. It’s the complete package professional editors have been waiting for.”
Helmut solutions are used by leading broadcasters, newsrooms, sports leagues, corporations and new media organizations for their robust project management and administration, enhancing creative workflows for large distributed Adobe workgroups.
“Partnering with EditShare gives us a significant advantage in developing collaborative editing workgroup solutions for Adobe customers. EditShare’s strategy of empowering creatives through a robust set of open APIs enables us to bring the full potential of Helmut’s project management capabilities, creating better workflow and richer end-user experience for Adobe editors and artists,” states Wolfgang Felix, managing director of MoovIT. “The unbeatable combination of EFS, FLOW, and Helmut provide a resilient media foundation with the flexibility for large Adobe workgroups to work on premise or in the cloud, which is critical for supporting today’s climate of rapidly changing business models.”
Scalable to the enterprise level, EFS, FLOW and Helmut integrated workflow offers a media technology foundation that combines storage, media management, workflow automation, and workgroup management for a proven all-in-one solution.
EditShare is the exclusive reseller* of the Helmut suite of products. To obtain more information, please visit here.
Learn More about Powering Collaborative Adobe Workflows with EditShare and MoovIT on July 22 Join EditShare and MoovIT on July 22, 2020 at 9am EDT and again at 2pm EDT for a joint webinar on how to ‘Automate and Optimize Adobe Workgroups with FLOW and Helmut’. To register for one of the time slots, please visit: https://editshare.live/webinar072220session1pr (9am EDT) and https://editshare.live/webinar072220session2pr (2pm EDT)
*Excluding the DACH region.
About Moovit MoovIT provides video and IT solutions for broadcasters and organisations of all shapes and sizes. The company, headquartered in the Schanzenviertel district of Cologne, specialises in the development and support of workflows for all aspects of post-production, news and archiving at the interface between video and IT. MoovIT leverages particular expertise in the field of technical solutions for sports reporting. In addition, the company develops web-to-video solutions, localisations, remote editing systems and video hosting products used by organisations across a highly diverse range of industries. MoovIT’s customers include broadcasters, production companies, sport event organisers, agencies, and enterprises from a wide range of backgrounds.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
