Introduction
Accidental leaks of pre-release content can lead to significant financial losses and reputational damage. For professionals in film, television, and corporate video production, safeguarding sensitive material is paramount. EditShare’s SafeStream technology provides a robust solution to prevent unauthorized distribution and trace leaks back to their source, making it a trusted and secure video sharing solution for modern workflows.
What Is SafeStream?
SafeStream is a real-time video watermarking technology that embeds both visible and invisible (forensic) watermarks into video content, ensuring each copy is uniquely traceable. This dual-layered approach not only deters unauthorized sharing but also facilitates accountability by identifying the source of any leaks. It’s ideal for use as a watermarked video sharing platform or video DRM platform for media screeners.
How SafeStream Works
Visible Watermarks
Visible watermarks display user-specific information directly on the video, such as the viewer’s name or email address. This personalization discourages recipients from sharing the content, as they know it can be traced back to them.
Forensic Watermarks
Forensic watermarks are invisible markers embedded within the video file. They allow content owners to trace the origin of a leak without altering the viewing experience. This is particularly useful when visible watermarks are not feasible and when using an embargoed content distribution tool is critical.
Benefits of Using SafeStream
- Leak Deterrence: Personalized watermarks make recipients think twice before sharing unauthorized content.
- Traceability: In the event of a leak, forensic watermarks help identify the source quickly with detailed audit trails for shared media.
- Compliance: Ensures adherence to industry standards and legal requirements for content security.
- Integration: Seamlessly integrates with existing workflows in film, television, and corporate environments.
Implementing SafeStream in Your Workflow
Integrating SafeStream into your post-production process is straightforward. It can be applied during content review stages, internal screenings, or when sharing with external stakeholders. By embedding watermarks at these critical points, you maintain control over your content throughout its lifecycle.
Conclusion
Accidental leaks can have devastating consequences for media professionals. SafeStream offers a proactive approach to content security, combining visible and forensic watermarking to deter unauthorized sharing and effectively trace leaks. By incorporating SafeStream into your workflow, you protect your content, your reputation, and your career with a best-in-class secure video sharing solution.
Ready to elevate your content security? Discover how SafeStream can protect your valuable assets, visit our website and schedule a demo today:


