Our guest Rembrandt Flores delves into the world of virtual events, and how to adapt your campaigns that can no longer launch in-person.
The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Rembrandt Flores – Founder – Entertainment Fusion Group
Grace Amodeo – Marketing Manager – Shift Media
Grace:
I’d love if you can start us off by telling us a little bit about Entertainment Fusion Group and what you do.
Rembrandt:
Entertainment Fusion Group is based in Los Angeles. We are a full-service communications agency. We mainly do PR and entertainment marketing in three areas: entertainment, consumer, and lifestyle brands. We have three categories of focus at the agency, and that is PR, celebrity influencer outreach for brands, and last but not least is experiential.
(more…)
Right-clicking on a project or folder now shows an upgraded context menu, where you can directly share, access a copy link, rename, clone, and edit settings, as well as Create Playlist and FTP Credentials under Advanced options.
(more…)
Clicking the Help “?” button will now directly launch our Intercom Messenger, where you can chat with our team or search for answers in our Knowledge Base.
Other Improvements
- When deleting projects, folders and assets, you no longer have to type the word “DELETE.”
- When inviting new users to SHIFT through a project or workspace, you can send them Links and they’ll be able to receive them before logging into SHIFT.
(more…)
Automate your uploads and delivery with SHIFT’s new secure FTP integration. Anyone with upload permission in a project can now upload via SFTP at the project or folder level.
(more…)
In May 2020, we launched the Create at Home Film Festival to encourage filmmakers to stay creative and continue making films, even if they couldn’t leave their houses. Filmmakers were given three weeks to complete their films, each of which had to be three minutes or less and showcase one of the following three items: a hammer, the moon, or a character named Alex. The creative pieces we received for the festival absolutely blew us away, as our filmmakers found ways to create poignant, powerful, and timely film projects even while stuck at home. (more…)
- Text selection and highlights states in the application are now more legible.
- Toast notifications are now applied throughout the entire application.
- Different message states in the Upload Manager are now clearer and more explicit.
- When editing a Spotlight template, you can now customize the height of assets in a grid.
- Back and forward buttons in Spotlight are improved.
Our guest Stacy Jones delves into how film production and brand marketing work hand-in-hand to bring some of your favorite consumer brands to the big screen.
The following interview is an excerpt from our video series, Production – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Stacy Jones – CEO – Hollywood Branded
Grace Amodeo – Marketing Manager – Shift Media
Grace:
I’d love to start off by introducing yourself. Tell us about your company and what you do.
Stacy:
I founded Hollywood Branded back in 2007 and we are a pop culture content marketing agency. What that means is we leverage Hollywood, celebrities, and influencers in order to have them become part of a brand’s marketing campaign or have the brand become part of their content. We work on TV shows, feature films, and music videos and we create product placement opportunities for the brand to be interwoven in the storyline to be used as a prop, a set or location, or a wardrobe item.
(more…)
In Spotlight, you can now drag-and-drop an entire playlist into an empty gallery.
(more…)
Our guest Darian Chornodolsky explores how interactivity can bring new life to all of your old digital content.
The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Darian Chornodolsky – VP of Platform Growth – WIREWAX
Grace Amodeo – Marketing Manager – Shift Media
Grace:
To get started, could you introduce us to WIREWAX and yourself?
Darian:
I’m Darian and I lead platform growth at WIREWAX. WIREWAX is interactive video, and interactive video is WIREWAX. So I’ll get a little bit into what interactive video is, some of the use cases, and specifically how it pertains to reusing and recycling existing assets. Also talking about how in today’s reality of a halt in production, how content creators and content owners can really maximize their results with their existing video library. Recently I’ve been thinking about defining interactive video as the technology that allows content owners and creators to bridge that gap from passive viewing to engaging, active, and action-driven viewing. We’re used by brands, agencies, retailers, marketers, broadcasters — the bottom line is anybody who is looking to make their video work harder and to drive results with their video that go way beyond just a view count.
(more…)
