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MediaSilo Product Update: Spotlight property panels improvements

In_Conversation_Cutaway_Thmb_1920x1080_Elliot_Miller

Our guest Elliot Miller takes us through the unique challenges and triumphs of marketing in the healthcare industry. Strict regulations, small target markets, and large contract values make this a fascinating marketing niche!

The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.

Elliot Miller – Managing Partner & Co-Founder – Bracken Marketing
Grace Amodeo – Marketing Manager – Shift Media

Grace:
Tell us a little bit about Bracken Marketing and what you do.

Elliot:
We coin ourselves the growth agency for digital health, which means that we use a blend of sales, design and marketing tactics to grow revenue for digital health businesses. Our mission as a team and as a company is to improve the success of companies whose tech improves health. And that relates to everything from health administration systems to detailed and complex pieces of tech that help with medical research all the way through to wearables. (more…)

Other Improvements:

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In_Conversation_Cutaway_Thmb_1920x1080_Lee_Pelton

Our guest Lee Pelton discusses the importance of media and entertainment students experiencing a diverse and inclusive educational environment.

The following interview is an excerpt from our video series, Production – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.

Lee Pelton – President – Emerson College
Grace Amodeo – Marketing Manager – Shift Media

Grace:
Tell us about yourself, and about what makes Emerson College unique.

Lee:
I’ve been at Emerson as its President for nine years. The first thing is that we’re distinctive, so we’re not a traditional conservatory, nor are we

a traditional liberal arts school. We’ve taken elements of both and created something new. As opposed to a liberal arts college where you wait a couple of years before you enter your major, students apply to a major department when they come here. So we have these students who know what they want to do. They’re passionate about what they want to do and they’re really very good at it, even before they arrive. The work that we do here is very collaborative, and we are a creative force.

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In_Conversation_Cutaway_Thmb_1920x1080_Jason_Jones

Our guest Jason Jones delves into the importance of diversity when searching for new talent for your workforce. It goes beyond just a diverse applicant pool, but really targeting new audiences and tailoring your recruitment marketing to the talent you want to be hiring at your company.

The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here. 

Jason Jones – Senior Recruitment Marketing Specialist – DraftKings
Grace Amodeo – Marketing Manager – Shift Media

Grace:
Tell us about yourself and DraftKings.

Jason:
DraftKings is a digital sports entertainment and gaming company with products that range from daily fantasy sports, regulated gaming, and digital media. We launched in 2012 and we are the only US-based vertically integrated sports betting partner. My career in tech began around 2013 where I was in a traditional talent acquisition role. I was tasked with uncovering passive talent, and finding people based off of the needs of the hiring manager’s qualifications.

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The SHIFT web app now functions on Firefox (version 3.6.1), in addition to Chrome, Safari, and Microsoft Edge.

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Scroll bars are introduced throughout the app for easy navigation

General Improvements

Spotlight Improvements