Spotlight Alignment Guides
In the Spotlight builder, you’ll now see visual alignment guides appear as you drag elements around the page. Line up your playlists, media players, and text on the page.
Download Watermarked Files in Spotlight

Authorized users can now download watermarked files in private shared Spotlight presentations.
- In your project settings, turn on watermarking in the SafeStream tab. Then, create your static playlist and check Enable Download.
- In the Spotlight builder, place your playlist onto the layout. With the content block selected, go to Link Settings in your right-side panel and check Allow Download.
- Once you save and share the presentation, a download button will appear over your content.

Distribution Lists are now available in the asset share wizard. With Distribution Lists, you can now save groups of users and non-users for quick sharing.
- In the share wizard, enter your recipients and select “Save Distribution List.”
- Click the icon in the bottom-right of the recipients box to manage and view the existing distribution lists on your workspace.
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SafeStream playback is now supported in Spotlight. You can enable SafeStream watermarking via Projects for new Spotlights as well as previously created ones.
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Bring SHIFT into your Adobe apps to securely edit and collaborate with your team without switching between systems. A full SHIFT Panel is now available in Premiere Pro, After Effects, Illustrator, and Photoshop.
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Whether you’re animating a product launch video, exporting ad spots for social, or making revisions to the next blockbuster movie, you probably rely on one Adobe product or another to get your work done. That’s why we’ve integrated with Adobe to launch an all-new MediaSilo panel in Premiere Pro and After Effects. Now you can securely edit your content and collaborate with your team without switching between systems.
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Whether you’re a photographer touching up raw files, a marketer creating graphics for social media, or a graphic designer creating a piece of collateral, chances are that you rely on one Adobe product or another to get your work done. That’s why we’ve integrated with Adobe to launch an all-new MediaSilo panel in Illustrator and Photoshop. Now you can securely import content and collaborate with your team without switching between systems.
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Our guest Jared Sanders introduces us to the biggest new trend in brand marketing, and how your team can get started.
The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Jared Sanders – Creative Director & Co-Founder – Tobe Agency
Grace Amodeo – Marketing Manager – Shift Media
Grace:
Can you introduce us to yourself and Tobe Agency and what you do?
Jared:
We are, by definition, a content marketing agency. We focus on marketing, creative, sales, and technology. We hit all corners of content marketing in general, from written to visual, and now audio because obviously we’re going to talk about podcasting. We do not specialize in a specific vertical, so we are kind of open-minded when it comes to that. We feel like our services fit a wide variety of businesses.
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Spotlight Share panel:
- By clicking on the project or folder breadcrumbs and selecting “Share,” you can now see an improved Spotlight Share panel, which includes the following features:
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- A new and simplified panel with an expanded view option under Customize, which contains additional sections, such as Settings, Audience, Appearance, and Content.
- Private sharing: The new “Workspace users” permission in the Audience section will allow you to restrict shares to only specified users within your workspace.
- Distribution lists: With the “Workspace user” permission selected, you can now also create, edit, and delete lists of named users that you share with on a regular basis. (more…)

Our guests Ian and Robert navigate the shifting landscape of marketing colleges and universities to students and alumni. With on-campus learning called into question, how do you keep your education brand relevant?
The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Ian Evenstar – Founder & CEO – UNINCORPORATED
Robert Johns – Director of Operations – UNINCORPORATED
Grace Amodeo – Marketing Manager – Shift Media
Grace:
Let’s start with you introducing UNINCORPORATED and what it is that you do.
Ian:
UNINCORPORATED was founded in 2003. We are a higher education agency, which means we partner with universities, senior administration, faculty, and staff, in order to build awareness and grow enrollment for their programs.
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SHIFT’s improved metadata editor now gives you the ability to filter metadata by type, such as XMP, IPTC, and EXIF, and see your source file’s metadata quickly, preventing the need to download it to your computer source and inspect it separately. (more…)