Our guest Jared Sanders introduces us to the biggest new trend in brand marketing, and how your team can get started.
The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Jared Sanders – Creative Director & Co-Founder – Tobe Agency
Grace Amodeo – Marketing Manager – Shift Media
Grace:
Can you introduce us to yourself and Tobe Agency and what you do?
Jared:
We are, by definition, a content marketing agency. We focus on marketing, creative, sales, and technology. We hit all corners of content marketing in general, from written to visual, and now audio because obviously we’re going to talk about podcasting. We do not specialize in a specific vertical, so we are kind of open-minded when it comes to that. We feel like our services fit a wide variety of businesses.
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Spotlight Share panel:
- By clicking on the project or folder breadcrumbs and selecting “Share,” you can now see an improved Spotlight Share panel, which includes the following features:
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- A new and simplified panel with an expanded view option under Customize, which contains additional sections, such as Settings, Audience, Appearance, and Content.
- Private sharing: The new “Workspace users” permission in the Audience section will allow you to restrict shares to only specified users within your workspace.
- Distribution lists: With the “Workspace user” permission selected, you can now also create, edit, and delete lists of named users that you share with on a regular basis. (more…)
Our guests Ian and Robert navigate the shifting landscape of marketing colleges and universities to students and alumni. With on-campus learning called into question, how do you keep your education brand relevant?
The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Ian Evenstar – Founder & CEO – UNINCORPORATED
Robert Johns – Director of Operations – UNINCORPORATED
Grace Amodeo – Marketing Manager – Shift Media
Grace:
Let’s start with you introducing UNINCORPORATED and what it is that you do.
Ian:
UNINCORPORATED was founded in 2003. We are a higher education agency, which means we partner with universities, senior administration, faculty, and staff, in order to build awareness and grow enrollment for their programs.
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SHIFT’s improved metadata editor now gives you the ability to filter metadata by type, such as XMP, IPTC, and EXIF, and see your source file’s metadata quickly, preventing the need to download it to your computer source and inspect it separately. (more…)
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- Spotlight property panels now offer more customizable options for accurate styling, including new inputs for borders, shadows, fonts, and the ability to manually adjust and set the width, height and position of elements on your template.
- UI improvements throughout the application. (more…)
Our guest Elliot Miller takes us through the unique challenges and triumphs of marketing in the healthcare industry. Strict regulations, small target markets, and large contract values make this a fascinating marketing niche!
The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Elliot Miller – Managing Partner & Co-Founder – Bracken Marketing
Grace Amodeo – Marketing Manager – Shift Media
Grace:
Tell us a little bit about Bracken Marketing and what you do.
Elliot:
We coin ourselves the growth agency for digital health, which means that we use a blend of sales, design and marketing tactics to grow revenue for digital health businesses. Our mission as a team and as a company is to improve the success of companies whose tech improves health. And that relates to everything from health administration systems to detailed and complex pieces of tech that help with medical research all the way through to wearables. (more…)
- You can now enter longer file descriptions of up to 2,000 characters instead of just 250.
Other Improvements:
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Our guest Lee Pelton discusses the importance of media and entertainment students experiencing a diverse and inclusive educational environment.
The following interview is an excerpt from our video series, Production – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Lee Pelton – President – Emerson College
Grace Amodeo – Marketing Manager – Shift Media
Grace:
Tell us about yourself, and about what makes Emerson College unique.
Lee:
I’ve been at Emerson as its President for nine years. The first thing is that we’re distinctive, so we’re not a traditional conservatory, nor are we
a traditional liberal arts school. We’ve taken elements of both and created something new. As opposed to a liberal arts college where you wait a couple of years before you enter your major, students apply to a major department when they come here. So we have these students who know what they want to do. They’re passionate about what they want to do and they’re really very good at it, even before they arrive. The work that we do here is very collaborative, and we are a creative force.
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Our guest Jason Jones delves into the importance of diversity when searching for new talent for your workforce. It goes beyond just a diverse applicant pool, but really targeting new audiences and tailoring your recruitment marketing to the talent you want to be hiring at your company.
The following interview is an excerpt from our video series, Marketing – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.
Jason Jones – Senior Recruitment Marketing Specialist – DraftKings
Grace Amodeo – Marketing Manager – Shift Media
Grace:
Tell us about yourself and DraftKings.
Jason:
DraftKings is a digital sports entertainment and gaming company with products that range from daily fantasy sports, regulated gaming, and digital media. We launched in 2012 and we are the only US-based vertically integrated sports betting partner. My career in tech began around 2013 where I was in a traditional talent acquisition role. I was tasked with uncovering passive talent, and finding people based off of the needs of the hiring manager’s qualifications.
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The SHIFT web app now functions on Firefox (version 3.6.1), in addition to Chrome, Safari, and Microsoft Edge.
