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Marketing Between Brands and Production with Stacy Jones

Our guest Stacy Jones delves into how film production and brand marketing work hand-in-hand to bring some of your favorite consumer brands to the big screen.

The following interview is an excerpt from our video series, Production – In Conversation. To watch the full interview and see more video content, click here. Or you can listen to the Shift In Conversation podcast here.

Stacy Jones – CEO – Hollywood Branded
Grace Amodeo – Marketing Manager – Shift Media

Grace:
I’d love to start off by introducing yourself. Tell us about your company and what you do.

Stacy:
I founded Hollywood Branded back in 2007 and we are a pop culture content marketing agency. What that means is we leverage Hollywood, celebrities, and influencers in order to have them become part of a brand’s marketing campaign or have the brand become part of their content. We work on TV shows, feature films, and music videos and we create product placement opportunities for the brand to be interwoven in the storyline to be used as a prop, a set or location, or a wardrobe item.

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