EditShare Craftsmanship Helps This Old House® Stand Tall
Storage network allows iconic production to grow and develop
Boston, MA, March 16, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has supplied two post-production storage nodes to the production responsible for This Old House, US television’s hugely popular restoration show which focuses on the crafts that go into renovating buildings. The show reaches audiences of tens of millions of enthusiastic fans and has 21 Emmy® Awards and 119 nominations.
This Old House started in 1979 and is now in its 44th season. Based in its own facilities in Concord, Massachussetts, the company was recently acquired by the streaming platform, Roku and has seen a huge upsurge in activity.
Working with EditShare’s channel partner T2|Computing, This Old House recently installed two EFS300 160TB storage nodes. The initial goal was to supplement the existing storage and asset management system with a more flexible, more dynamic store to meet the workflow and throughput challenges of the expanded output.
Michael Svirsky Post Production Manager, Roku Inc.
Michael Svirsky has been overseeing post-production systems and solutions at This Old House for 16 years. “The Roku acquisition has driven a rapid expansion with new shows and more output,” he said. “The result is that we need new workflows and much greater accessibility to our media.
“EditShare understands the requirements for post today, which is one of our main reasons for choosing them and to move increasingly towards the workflows that they can offer us,” he continued. “Reliability is also very important to us: when you have a huge number of assets and over 1,000 episodes you cannot risk the slightest chance of anything disappearing.”
Said Bacho, CRO at Editshare, added “This Old House has been making programs for four decades, and using shared storage for 16 years, but Michael Svirsky and his team recognize that they have to continually develop and refine their workflows to ensure they are delivering the best creativity in the most ordered way. They also face the challenge of originating in 4k, and even 8k, so the storage demand is growing exponentially.
“They are a great team to work with. I am very pleased that we have been able to provide the agile storage they need, and we’re looking forward to helping them with new, dynamic ways of working in the future.”
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
On our first episode, we hang out with Sven Pape, host of This Guy Edits, to check out his new editing bungalow and bay, the gear he uses to edit and chat about workflow and collaboration. Next on “What’s In Your Bay.”
Michael
On this episode of “What’s in your Bay” we’re talking to this guy, Sven Pape, indie doc and feature editor and nearly a million subscribers on YouTube. Oh, no… it’s half a million.
Sven
Half a million…
Michael
Half million.
Sven
But I won’t stop until it’s a million.
Michael
Today, we’ll sit down with Sven Pape. We’ll check out his new editing bungalow and bay, the gear he uses to edit and have a chat about workflow and collaboration. Next on, “What’s In Your Bay.”
Sven
Well, come on in. This is the actual office right here.
Michael
This is a brand new building, right?
Sven
Brand new. This is going to be where the assistant editor station is right here. And then I’ll be over there. Well, I actually am. I’m going with a laptop. This is a decision I made about, I don’t know, six years ago. I had a Hackintosh, actually, before that.
Sven
It’s actually pretty straightforward. It’s just a MacBook Pro. At some point, I decided I don’t need a desktop anymore because I need to be able to edit on the fly when I’m, like, traveling, when I’m on location. I also have the iPad connected to it in the teleprompter, and I do Zoom streams sometimes while I’m showing stuff to edit to students, and I run all the drives.
Sven
I have about five or six LaCie drives, and it’s about 16 to 20 terabytes per box. And I basically, I mean, I run a feature on one of those, and then I have a backup or I have my entire YouTube library of like 100 plus episodes that I’ve created on there and backed up. I only really recently started to do a full backup of everything, and a week later, one of these died.
Sven
So I got lucky because that would have been thousands and thousands of dollars worth of video. Instead of that, I would have lost. So if they do the system of three, right, so two locally and then one off-site just in case the building burns down, you still have the ability to be up and running.
Michael
So I see a ton of monitors on your desk. And these aren’t just regular 16:9 monitors. These are ultrawide.
Sven
And I have them just because the timeline is long, and I want to be able to see as much of the timeline as I can. I love this. That’s the Monogram Creative Console, which really helps me with editing to just stay more in the flow state and be able to like, cut as fast as I want to without having to worry about, like, where do I put tracks and manage media, that kind of stuff.
Sven
I have two Rodes. This is the N-11. I love this mic. This is my favorite video mic. And it’s actually not that expensive. It’s, like, 150, 200 bucks, and it just has a super clean, fat sound. And then this is also a Rode. But that’s just for Zoom because I do a lot of Zoom calls with students or I have live stream office hours.
Sven
And to be able to sound good and look at it’s really important to just sort of up the production value, then it feels more professional.
Michael
I’m glad you mentioned Zoom because I can imagine that having a good camera to be on Zoom with your students is important. So what kind of optics do we have there?
Sven
There’s the Sony ZV-1, which is really a specialized camera for vloggers. So it’s like auto everything. And I love that. It gives me a good look, and I don’t have to worry about sound or anything. If for any reason I lose connection here, it immediately switches over to that camera, and it’ll be fine. And then behind that, I have a GH-2, too, which is a very old camera.
Sven
It’s about ten years old. It’s actually the one that Martin Scorsese tested first when he was like, Should I shoot film or should I shoot digital? And so he tested all kinds of cameras, and this was the one he picked as being the has the most character. So I’m going to stick with that for quite a while.
Michael
I think I understand this desk is also a transformer, right?
Sven
So it has this retrofit here where it can be a standing desk. And I actually like to, I got to make sure that I don’t break anything here, but I can theoretically, I’m not going to bring it up all the way just about here. And I love to do all my work while I’m standing because then I can sort of move to the sound, to almost dance to the editing when I do the sound.
Michael
Was that a little bit of Walter Murch?
Sven
It’s a little bit of a Walter Murch thing when I’m cutting and want to do a lot of the heavy lifting, which is like selecting shots and really thinking hard about how I’m going to, like, structurally build something. I’d rather sit down for that. And they also do this, which is great, like when I’m standing and then I want to have my laptop right here.
Michael
Is that some of your swag? “Just Edit.”
Sven
Just that is. Yes.
Michael
Some of your merch.
Sven
Merch. Get a little bit in trouble with Nike with that. I’m still selling it.
Sven
So what’s really nice about having this new office is I actually have a bathroom here as well, so they don’t have to come into the main house. We can have a coffee; we can sit down here. And there’s also an option where the director can sleep here overnight if we have a long session because this can be pulled out to become a bedroom.
Sven
And this is something that I really noticed when I was working in my other bay. It’s like, okay, how do I make sure that the director can be comfortable? Because it’s going to take a couple of days to get through and edit. And so any amenity that I can throw at them is another option for them to entice them to hire me.
Michael
I see you have an assistant editing station. Is this to do just to string out, or what do you typically task an assistant editor to do here?
Sven
Well, I try to get them as involved as possible, so whenever there’s time, I want them to cut. Being able to work together closely in this environment is really, really important. And then they can also stand if they want to.
Michael
Yeah. I see you have a standing desk here.
Sven
At any point, decide I want to be cutting on this system right here, and I can be standing. This TV can come out and swivel. So if it’s like if I have a director right over here, I can just pull it more like this. I’ll be watching it over here. The director will be watching it over there, and we can be communicating.
Sven
I am starting to write a screenplay, and I actually, I know this is like a trend right now to be writing on typewriters, but I actually find it quite enjoyable. And it also makes me be very focused when I put it on the page because I can’t delete. So I have to commit. I have to commit to the scene.
Sven
So we’re actually using a typewriter, like in the morning for an hour, which is actually really helpful to get things done. This is one of the old YouTube plaques that you get for 100,000 subscribers, and I got one of the last ones before they changed to like, it’s more of a mirror-looking thing. And so I’m really glad to get this one.
Sven
And I hope with my other YouTube channel eventually, I will get the new one. This is the phone, and it actually works. I can call the company Film Supply whenever I need a shot. Just call us direct.
Michael
It’s like the “Bat Phone.” You can pick it up and hit the button.
Sven
And supposedly, it’s 24×7. I haven’t tried it, but supposedly I can get somebody at night.
Michael
After the tour, it’s time to sit down with Sven and talk about editing and collaboration. So the first thing I want to point out is that normally when you walk into a higher-end editing bay, you’re seeing Avid Media Composer or Adobe Premiere Pro. But I noticed a familiar icon here. What? What’s that?
Sven
Yeah, I’m still loving Final Cut X. It’s my go-to system. It’s so intuitive. I love the magnetic timeline. I love the fact that I don’t have to think about media management at all or track management. And I can stay more focused in the storytelling, less clicking per cut. That’s what I love about it.
Michael
So when you are working with directors for a lot of the indie projects you’re working on or documentaries do, do they normally request and say, we want you to edit in this software application? And then is there a discussion, or is it this is what I’m working in or nothing at all?
Sven
It really, it depends on the project. So I cut a documentary, and it was already set up in Premiere, and I hadn’t cut in Premiere at all. I told him, that’s fine. Like, I didn’t argue the fact. I’m like, It’s going to take me two weeks to figure it out, but you’re hiring me for the storytelling.
Michael
A core tenet of Shift Media is collaboration. We make tools that enable folks to collaborate. So to that end, what kind of tools are you using to collaborate with people, whether they’re, you know, in the same office or in the same facility or on the other side of the world?
Sven
Well, first of all, I have a pool of about five editors that I work with on various projects at the same time. And what I usually do is I get the media organized here, and I send it over Dropbox to them.
Michael
Are you creating proxies of everything, or are you cutting with the camera originals?
Sven
I’ll try to do the high-res if I can. Sometimes we’ve done proxies, too, and it has worked, but it always creates a little bit more friction. I give the footage to them, I give them direction, and they start cutting. They are then going to start sending me cuts where I can give timecode-based feedback on them online. At some point, we’re going to start sharing examples where I tried to bring the project back alive.
Sven
We constantly update each other’s additional media that we created, and eventually, I will do the final pass on everything before it goes out. And it’s always pushing my editors just a little bit more than what their ability is. I try to get them as close as possible to the finished project, but it doesn’t quite work out because, in YouTube, you have a lot of, like, beginning aspiring editors that are, like, excited to build content.
Sven
So there’s a lot of training, coaching and directing involved online as well. And that happens usually through Discord, Zoom. But those sessions in the room are what really make a difference in terms of just fine-tuning polishing. So usually I have these milestone events where I have a director, and I have a director that’s in Germany, and he shoots, he sends the stuff over here, I’ll send cuts back.
Sven
Eventually, he will fly over for like a milestone or we’re getting ready to do a screener for festival or the producer or whatever. And then we’ll spend a couple of days on the cut together just walking through all the minutia of just massaging it.
Michael
As we’ve spoken about, collaboration involves working with people in the same room or all across the world and in different departments. I’m going to bring up a few job titles, folks who work on the same projects you do. And I want to hear your one piece of advice for those people. So let’s start at the beginning. Let’s start with aspiring editors.
Sven
Actually, edit every day, like there are a lot of aspiring editors who want a cut, and it’s so easy to find something to cut. And if you really want to learn to become good at it, you need to be cutting practically every day because you got to get those 10,000 hours.
Michael
What one tidbit of wisdom would you give assistant editors?
Sven
So many things. But I would tell them to never make excuses when it comes to their misgivings or things that they didn’t deliver. Instead, be very cautious about what you promise. Always under-promise and overdeliver, that makes the relationships so much better.
Michael
And what about directors?
Sven
Other than “get out?” I would say, “hold off.” There’s a lot of work in progress, and it’s very important for the directors to be part of that process. And I tend to really want to show them a cut at various levels, but I don’t necessarily want to be already thinking about the details until we figure out the big picture.
Sven
That’s an end goal that you’re trying to reach with a feature, and it’s going to take a long time to get there. So having patience on both sides to let things suck for a while so that you can get all the other things lined up so you can make the right decisions about how you’re going to change the details. It’s really important. And that patience for a new director is often very hard.
Michael
So, in addition to production, post-production, teaching, and YouTube, what are you doing to keep yourself sane?
Sven
Well, I have a balanced life. I have other passions that maybe combine my interests in filmmaking with something that I’m really, really obsessed about right now. Well, keeps me sane as well as to really not stress about popping out content constantly and just let it happen. Like, if a good idea for a piece of content comes, I’ll make a video.
Sven
I don’t feel obligated to make a video just to make a video.
Michael
Is there anything else you would like folks to know?
Sven
I’m a little bit in the transition phase in the sense that I’m a traditional filmmaker, but I’m also a YouTuber and it’s a very interesting spot to be in the sense that I can use what I’ve learned traditionally as a filmmaker and apply it to social media. And I think a lot of filmmakers have kind of a blind spot when it comes to social media.
Sven
They look down upon it, or they don’t see quite how it’s going to benefit them to get involved. And I think there’re so many ways how it would benefit you. First of all, you can make better content than many other people as a filmmaker because you have the skills. And secondly, you can suddenly own things that you create. A lot of filmmakers work for hire when you are a creator.
Sven
Most of the stuff you create, you own. So you can license it, you can sell it, you can do whatever you want with it. Owning the content becomes even more important.
MediaSilo allows for easy management of your media files, seamless collaboration for critical feedback and out of the box synchronization with your timeline for efficient changes. See how MediaSilo is powering modern post production workflows with a 14-day free trial.
There is no doubt that, with ChatGPT making waves with immediate writing capabilities and stable diffusion enabling creatives to create incredible imagery based on simple prompts, artificial intelligence is the hot topic of the moment. Making sense of it all is quite a challenge, especially for us in the media and entertainment industry.
The talk at the moment is about the “creative” capabilities of AI. But that raises a lot of ethical questions for content producers. Who is in charge of the work? Where are the boundaries between fact and AI generation? What are the intellectual property implications? When AI can create completely convincing images from a brief text description, what is truth, and when does it matter?
These ethical dilemmas can make media businesses a bit uneasy, but let’s not forget that AI can be a lifesaver in some areas. It’s like this: people are great at the fun, creative stuff, while computers excel at the dull, repetitive tasks. AI is just another example of this age-old truth.
It’s all about the metadata
Asset management is the way we find stuff in our content stores. We describe the content using metadata, and the more detailed the metadata, the easier it is to find what we are looking for. Indeed, with really good metadata – and maybe some AI help in the search – we may find content that will take our productions off in a new, unexpected and delightful direction.
At EditShare, we’re all about helping you keep track of your content. Whether you’re producing blockbuster movies or TikTok videos, our FLOW asset management software bundled with our storage systems is the way to go. One fundamental truth with all asset management platforms is the better the metadata the easier it is to find the raw material to tell your story.
The real timesaver: Intelligent software
Completing good, detailed metadata is a time-consuming business and sometimes, it is not an especially rewarding task – which can lead to human fatigue and, in turn, errors. Spending hours or even days in a darkened room manually tagging hours of video can be tough, but it is needed if you want to be sure you can later find the people, places and items you need; to sort the best takes from the OK; to find new and informative B-roll to tell the story.
But computers are good at repetitive tasks, so this is an ideal application for AI. If the software is intelligent enough, it can reliably tag objects, people, locations, and even emotions. It can process audio, transcribe the speech and lock the script to timecode, so that users can quickly jump to the part of the clip they need. Processing audio and video together helps fine tune the script tracking and understanding of emotions.
This all sounds great in theory – a real timesaver at the point of ingest, and throughout the extended life of the content. But can it be done in practice?
FLOW AI for Superhuman Vision
At EditShare the team studied the market, and saw that a start-up based in Berlin had all the right vision coupled with an incredibly powerful technology stack. The company is called Mobius, and their AI platform is called Superhuman Vision, which is pretty much what we wanted to achieve.
Facial recognition
So we have integrated it into our FLOW asset and workflow management system. We call the add-on FLOW AI. It adds yet another layer to our already highly automated environment. FLOW AI can process content for keywords in a scene, automatically tag people based on facial recognition and improve the post environment with intuitive scene and detection algorithms.
One of the operational considerations in AI is that it has to be trained to know what you know. FLOW AI is supplied with a lot of basic knowledge already in its database: as soon as you plug it in it can recognize more than 5000 objects, emotions, actions and even 10,000 famous people. And you can teach it more – you can add people to the database, for instance, and it will index them every time they appear in your archive.
Detailed image analysis
FLOW AI also includes intelligent support when searching for content. User requests can be very specific or quite vague, and the retrieval system will suggest relevant clips beyond the usual, so that stories become more interesting.
Obvious applications are systems with a high throughput of content, like newsrooms and sports broadcasters. Say a golfer hits a hole in one: you can quickly find all the other times this golfer has done it; or it has been achieved on this hole; or even disastrous triple bogeys at the same place.
It is a powerful tool for other users, too. Say you are producing a multi-part drama serial, and you need some cutaways to manage the pace of the story. By framing your request by mood, weather, time of day or people in shot, you can help the editor by offering clips that will match and flow seamlessly. For post houses versioning content for different markets, it can help by identifying the points which may need conformance editing, like nudity or swearing.
The partnership with Mobius is already proving very worthwhile. The algorithms in their software not only save time but offer more accurate, richer results, and as users get into the capabilities of FLOW AI, the benefits continue to grow. Object detection is just one string to our AI capabilities, with other integrations including speech to text and translation, but that’s something for a future blog!
It is said that AI is a powerful tool when used to support human decision-making. That is why we see FLOW AI as a great enhancement for our storytelling platform.
Want to find out more? click here to book a demo, or a chat with your local EditShare team member.
You’re ready to pitch on a big project or new client and want to put your best creative foot forward. But how do you show them your best work in a way that makes them take notice? When it matters most, you want to show a reel that not only makes your company look great but can also be customized to the particular client’s needs, even if it’s on short notice. Here’s how to make that happen.
What Matters When You’re Building Reels In House
Keep It Together
Every additional step it takes to get your work samples onto your finished reel is another obstacle between you and your potential new work.
Think about all the disparate components involved in delivering a video showreel:
Cataloging and storing all the pieces of content you want to include
Choosing and finding the best ones for the particular reel
Gathering them from storage into your reel-building platform
Making sure they’re all in the same correct format
Designing a template or format to showcase them
With all these steps, you must find as streamlined a solution as possible. Since the reel is your primary calling card (tailored, of course, to your prospective client), you’ll want to make it possible to draw from the entire archive of your company’s creative work samples, as well as any job-specific or client-specific creative references and illustrative examples you need. If you need to hunt them down in more than one place and move them to another, you’ve already lost time, and team members may overlook important pieces.
Choose a solution that doesn’t require people to take the media out of various other systems and move it, transfer it, convert it or send it to another system. It should all be ready to go and easy to look through. Once you have a library of all your finished work and other elements uploaded, cataloged, tagged and easy to search, you can easily use it as a resource to create customized pitch reels whenever you need.
Many companies use a variety of different tools to present and share their work, but very few are comprehensive solutions and many require a significant amount of oversight and expertise to keep track of and run smoothly. The multi-tool approach requires numerous steps to collect assets and deliver a polished reel. It also means paying multiple monthly fees for different tools and multiple storage costs and licenses across those tools. It also creates more moving parts that can potentially fail when you need them.
Instead, look into building a setup that combines all of these functions in a single place so that everything is compatible, easy to find and ensures your presentations are consistent and reliable.
Keep It Simple (But Attractive)
You want tools that are simple enough that anyone can easily create a reel when prospective clients want to see one. And “anyone” could even mean a junior staffer who happens to get a reel request when everyone is out of the office. One of the main reasons to bring your reel-building in-house, in addition to cost savings, is the ability to turn things around quickly. Your responsiveness alone—along with your ability to turn around a beautiful presentation quickly—will make a strong impression from the start and potentially get you the chance to compete for projects you might have missed out on otherwise.
Make it easy for salespeople and technophobes to pitch your company’s services by finding a solution with premade templates, customizable design themes, and drag-and-drop presentation-building features now available on many modern platforms. The most efficient in-house reel-building systems don’t demand tech or editing skills, nor require you to hire someone especially to manage the solution. You’ll save lots of money and time by choosing a platform that doesn’t require heavy training, a systems background, coding knowledge or substantial IT support.
Use these features to create a consistent and appealing look, and then make it standard for all your presentations. A unified look is a sign of professionalism. The ability to simply plug in an asset and have it “just work” saves many nail-biting hours otherwise spent struggling with incompatible file formats, overcomplicated editing software, and painstaking creative guidelines. Since you’re selling your creativity and taste, it’s important to keep in mind that every presentation you send out represents your company’s creative standards, even if it wasn’t put together by an art director or designer.
If there’s any caution that must be taken around allowing business development people, sales reps, producers, and other non-creatives to build effective creative reels, it’s that you have to create firm standards for your presentations in advance. There should be fixed guidelines for what your materials look like and a system for making attractive showcases that consistently represent your company’s brand while incorporating your prospective client’s. You want to avoid forcing individual users into making their own design decisions on the fly. That’s a recipe for quickly turning a potentially captivating portfolio into an embarrassment. Set up templates that fit the image you want, and then apply those templates automatically to any reels or presentations that go out for any purpose. It will make you look professional, regardless of your company’s size.
Technology Is Your Friend
While the process of creating and sending out reels may be mired in the past, technology has provided a host of advanced tools that can help you make your reels work even harder for you. You can use tech to up your new business game if you take full advantage of the tools available.
Make sure your reel-building solution offers robust data reporting built-in, so you can make better, faster and more effective decisions about how to follow up on the presentations and reels you’ve sent out. The available resources these days go way beyond the basic Google Analytics codes used on the showcase pages of yesteryear. Beyond basic viewing stats, you can eliminate uncertainty around the business development process by knowing not just whether your reel was viewed (or wasn’t) but also when it was watched, whether and how widely it was shared, which parts the client viewed, how long they spent on each part and which bits they viewed more than once. That definitely can help you decide what should go on each reel and if you’re likely to get their business or at least attract their interest. You can even use it for A/B testing to determine what performs best and what to include on future reels. All of these types of insights can signal interest, consideration and the urgency of a decision. Finding this type of solution can help you make better, more profitable new business decisions.
The right technology also helps keep things under (digital) lock and key. All clients like to know that their valuable work is safe and can’t be accessed randomly. Since you’re usually using existing clients’ work to attract new ones, you want to be respectful of your existing clients when you show their work to new prospects. By doing that, you’re also letting your new prospects know that you’ll take the same care with any work you create for them. Unlike showcase websites and traditional asset storage solutions, modern asset management and reel-building systems can also offer higher-tech security features, like watermarking and personal access codes. Once your materials are uploaded, you can make sure that only the people you want can access your files and view your reels. This allows you to show new work to potential clients even if it’s not yet ready to be viewed by a wide audience. And it lets you privately and safely share your other clients’ work without compromising their business. You also don’t have to settle for old-school basic protections like passwords if you feel you need a higher level of security. Some platforms offer more advanced multi-factor security and even integrate it with their analytics so you can keep track of who is seeing your work in real time.
Make Your Next Pitch A Fast One
The arduous process of finding new clients and bidding on their work isn’t going away any time soon. But with tools that let you quickly put your prospective clients front and center – using the beautiful work you’ve already created – you can get on the shortlist and possibly even short-circuit the process of winning more work.
Want to learn more? Watch the webinar now!
Learn how Wiredrive can enable your creative process with a free 7-day trial.
At the end of 2022, we surveyed 367 Shift Media customers in the film and television industry on their workflow to gather insights on the latest trends from pre- to post-production. The goal was to help others better understand the opportunities and challenges our industry has overcome recently.
Just as the pandemic brought new ways of doing business, so does the challenging economic climate we face going into 2023. As budgets face scrutiny and managing costs becomes more of a priority, streamlining processes with more comprehensive solutions will be more important than ever.
Read the Full Report Now
Who We Surveyed
Key Insights from the report
Remote Work Is Here To Stay
The challenging economic climate in 2023 will bring new challenges that require streamlining processes with more comprehensive solutions, with many still working from home.
*Fully or Semi-Remote.
Uplift In Virtual Production Projects
Production teams have adapted to having fewer people on hand and learned to lean on virtual tools for remote production. Here are the tools that they use most:
*Participants were allowed to choose more than one response. OTHER includes: Frame, Airtable, Frankie
Distribution Workflows Require A Digital First Approach
Streamlining processes is essential as the need to create high-quality content at a fast pace increases in demand.
“We get as much done in pre-pro to prep for production, so things go more smoothly. Using tools such as MediaSilo and Asana, we’re able to access any assets or briefs we might need.”
Read the full Video Production Workflow Report
MediaSilo allows for easy management of your media files, seamless collaboration for critical feedback and out of the box synchronization with your timeline for efficient changes. See how MediaSilo is powering modern post production workflows with a 14-day free trial.
Technology has the ability to shape the way we work, sometimes for the better, sometimes for the worse. With the introduction of new technology, such as cloud-enabled editorial tools, it can be an opportunity to consider a better way of working.
The Evolution of Video Workflows: From Bespoke Hardware to Cloud Operations
It is worth reminding ourselves that up until maybe 10 years ago, all the equipment we needed for media production depended upon bespoke hardware. You bought a box to do a job, and your workflows were defined by the boxes you owned and how you connected them together. That applied whether you were shooting in the field, in the studio, or in post.
The twin-pronged revolution came when processing power developed to be able to handle video in real time, and when standards were established to share content as data files, replacing SDI (which of course also required bespoke hardware). By opening the option to use standard hardware and open standards, video workflows became more accessible and the ability to process video in software made these workflows more flexible.
Virtualizing Post Tools: The Benefits of Cloud Editing
The next step was to virtualize the software, and build systems on microservices. In simple terms, we have moved from connecting boxes that we happen to have into assembling the precise functionality we need, in precisely the order we need. With the infinite scalability of the cloud, the architecture can flex to do what we want without the requirement for large capital investment.
And that is why we have the opportunity to take a completely fresh approach. We need to decide what it is we are actually trying to achieve, and how best to do it.
Take editing, for example. Online editing has meant a largish room in a post house, with room for clients to sit around. That costs a lot in real estate, and power, and catering, and security, on top of the salary for a top editor and the cost of the equipment.
It is the way we have always done it, because it was the only way we could make it work. But if we are starting with a blank sheet of paper, is it the best way?
Collaborating Remotely: Enhancing Productivity and Saving Time and Money
At EditShare we talk a lot about how post tools, like editing, can be virtualized alongside the storage network and asset management platform. These are the industry standard tools that editors expect: tools from Avid, Adobe, DaVinci and others. With remote desktop access technology such as PCoverIP, the editor will work exactly the way they are used to, whether the processing and storage is in the machine room in the basement or in an AWS data centre hundreds or thousands of kilometres away.
The logical extension of that is that the editor doesn’t have to be in the expensive edit suite in the city centre post house. They can be anywhere which is convenient for them. The idea of editing high-value content on someone’s kitchen table has always been a security nightmare, but with cloud editing the video never leaves the central, controlled environment in the cloud.
But of course an editor rarely works in complete isolation. Producers and clients want to know what is going on, and directors may well want creative input. That is why the expensive edit suites have large couches for all these collaborators. And having everyone in the room may be right for some projects.
But for others, producers, directors and other collaborators will need to understand progress and approve material, without watching the whole process. With cloud-based tools it is easy for remote contributors to securely access proxy versions of rushes and cuts for comment. . If you need real time collaboration, there is no reason why you cannot use Zoom as the communication tool.
That saves time for producers and the rest, who are not sitting around while the dull parts of the job happen. They focus their attention where it matters most. And they save time and money by not travelling to the post house.
Balancing Work and Life: The Importance of Staff Welfare in Cloud Operations
The travel point is becoming increasingly important. Commuting every day, only to sit alone in a darkened room until late into the evening to meet a deadline can be demotivating and sap creativity and productivity. Connecting with people in person undoubtedly improves a quality of life, so it’s a balance of travelling when it counts. With the ability to start work in one location and continue somewhere else helps address work/life balance whilst still keeping to commitments. .
The cloud could, and should, be transformative for video creatives. It should be boosting staff welfare, business economics, and creative collaboration. That is why it is important to draw up a list of what is important to your facility, and fit the technology around it.
Want to find out more? click here to book a demo, or a chat with your local EditShare team member.
Major UAE post house builds foundation for continuing expansion
Boston, MA, February 6, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has implemented a comprehensive storage and media management platform for Last Cut Media, based in Abu Dhabi, United Arab Emirates. The system was implemented in conjunction with Advanced Media Trading, EditShare’s distribution partner in the region.
Last Cut Media was increasingly finding workflow limitations in its ad hoc storage systems, so was determined to move to a coherent and powerful single-point solution. Having evaluated the market, the company identified the EditShare solution as the ideal match for their requirements.
The initial architecture for the system features a 160TB EFS shared storage node with the full functionality of the EditShare FLOW media management platform. This works in conjunction with a 240TB nearline store for disaster recovery as well as rapid access to content as projects require it. Long-term storage is on LTO-8 tapes, using EditShare ARK archiving software and hardware.
“We provide state-of-the-art services to users across the Gulf region from our base in Abu Dhabi,” said Saad Duaibes, Founder & Creative Director at Last Cut Media. “The new workflow and storage system from EditShare allows us to be much more flexible and productive, delivering the performance and quality that our clients expect. We also appreciate the way that EditShare is designed for remote access and multiple locations: we have bold plans for growth including a facility in the Kingdom of Saudi Arabia in the near future.”
Among the workflow improvements opened up by the EditShare video content management system is the capability of remote editing, allowing productions to access their files from wherever they are shooting and wherever the editor is working. EditShare FLOW ensures that, as content is ingested, so proxy files are automatically generated allowing remote editing from any location.
FLOW also provides for rigorous content and metadata management, and automated secure archiving according to business rules set up for each project. Last Cut Media covers the whole range of post from commercials to movies, drama serials and documentaries, so needs to be able to set workflows and functionality by project, with complete security between clients.
Said Bacho, Chief Revenue Officer at EditShare, said “Working with Advanced Media Trading, we displayed to Last Cut Media that we could provide solutions from a secure and orderly transfer of existing content to long-term archiving strategies, to comprehensive training.”
Bacho continued, “Having a strong presence in the Middle East also gave Last Cut the confidence that our solution is well supported as well as technically the best for their needs.”
For further information on all EditShare solutions, please visit the website at www.editshare.com
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
When you’re in a business like EditShare, the start of a new year means the time to think about what is going to be important in the coming 12 months. What are users going to talk about, what capabilities are they going to need, how will they challenge us?
Here is my view: this is going to be the year that hybrid production comes to maturity. Hybrid in the sense that it will be part on location, part remote; part using traditional tools onsite and part in the cloud.
Why 2023?
Before I explain why I think it is going to be important, let me just say why 2023 is the year when it is going to happen.
In media, we have a well-established four year cycle, driven by external forces, mainly sport. In 2024 and every four years from then on we have the Olympics (and a US presidential election). In 2026 and every four years we have the Winter Olympics plus the FIFA World Cup. In 2025 we have the European football championships. But in the other year of the four year cycle – like 2023 – we do not have any big events. So we have time to think, to develop sensible plans.
Think about this: there is no one size fits all post production workflow. If you are making a nature documentary you may be accumulating footage over years; but investigative journalism might be shooting almost up to the time of transmission. Movies will allow months for post production; sports broadcasters will want a fresh highlights package every time there is a break in play.
If you are planning a major sports event like the Olympics, or a major location-shot reality show that needs daily coverage, do you want to ship your post production team off to the location – where you will have to build facilities and pay for food and accommodation – or do you want to keep them back at base where they have set up their rooms just as they like them, and they know the quickest route to the best coffee shops?
Fast connectivity has changed everything
There are no right answers to any of these questions. But what has happened is that we have built workflows because, in the past, they were the only way that the technology allowed us to work. Now, thanks to fast connectivity around the world, we can take a step back and decide what is the best way to work on each individual project.
The cloud, of course, is central to all of this. That is not to say that it is compulsory: there will be plenty of workflows where traditional, in-place post is the best solution. The major nature documentary series I talked about earlier is a good example: getting all the content to a post facility for editing and finishing at a considered pace is probably the way to go (although you might want a security archive in AWS S3).
But if you do put all your content in the cloud, then you can access it from anywhere. You can call up processing resources when you need them, for instance for batch creation of proxies, or to do large-scale transcoding.
The real transformative technology, though, is cloud editing. All your media is in the cloud, as is all the metadata. With EditShare FLEX, you can host the edit software – whichever platform is your preference – within the storage network. If the post-production storage network is in the cloud, so too is your edit software. Remote desktop technologies like PC-over-IP (PCoIP) means you have the look and feel of a traditional edit suite, but it is all happening at some distant location.
You can access huge resources without the cost or time of moving large amounts of content. With good, automated proxy generation you can work with even a modest broadband connection.
Cloud editing is not for everyone, or for every project. That is not the point. What it does is open up new avenues and new workflows. You can take a step back and decide what is the best way for you to work on this particular project: what is best for staff welfare, for business economics, and for creative collaboration. Workflows your way.
MBC Group and a division of the Dubai Government focus on server redundancy and tape archiving
Boston, MA, January 23, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has delivered two large-scale EFS storage network systems, alongside FLOW workflow tools, to clients in the UAE. The solutions were designed and implemented by EditShare’s systems integration partner in the region, UBMS (United Broadcast & Media Solutions).
This division of the Dubai Government has been a user of EditShare storage for over five years. To provide access to all users from a common location it has now returned to EditShare for an extended storage node, a fully redundant backup site in an alternative location, and an LTO tape-based ARK archive sub-system.
Leading regional broadcaster MBC Group, based in Abu Dhabi, needed to boost production workflows at its facilities, and has now implemented its first EditShare EFS storage network. Again, redundancy was important with two alternative locations and an ARK tape archive maintained in synchronization by the FLOW media asset management system that resides on the EditShare storage network. The result is that content can be ingested as soon as it is shot, and it is immediately available to all the editors, whatever editing software they choose.
“The EditShare platform provides all the functionality that these two very different customers needed,” said Rayan Nasser, Head of Projects at UBMS. “We were able to configure the systems as each user required, setting up business rules for synchronization and archiving to provide the highly resilient, highly productive solutions they sought.
“We have been working with this division of the Dubai Government for a long time, so we understand their requirements and workflows well,” Nasser added. “This was our first project with MBC, and we supplied them with the complete production system, including cameras from Sony and ARRI. EditShare sits well in such a high-profile production workflow.”
Said Bacho, Chief Revenue Officer at EditShare, added “We are delighted to be involved with two important high-profile storage implementations in the Middle East region. We understand the significance of protecting valuable assets and this fully fledged EditShare solution, with complete redundancy, ensures that robust, secure and cost-efficient workflows are maintained across these mission critical environments.”
The production platform for MBC is now online. The new storage network for this division of the Dubai Government is being implemented as part of a rolling program of enhancements.
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
