Today’s content creation landscape is complicated. Media producers have to embrace new production workflows and increasingly diverse options for viewing video. In addition to traditional cable and satellite, streaming services (OTT) are claiming an ever-increasing share of viewers’ attention, often in new formats like HDR and 4K. There is no “one size fits all” solution. The best approach is an open solution that splits workflows into different layers, weaving best of breed technology to create an agile platform that simplifies and facilitates media creation, management and distribution while providing flexibility for growth.
This approach is exemplified by the solution chosen for a complete overhaul at Telebasel, the oldest private broadcaster in Switzerland. The broadcaster’s goal was to create a future-proof infrastructure that would lead to dramatic improvements in cross-department collaboration and overall productivity. Importantly, Telebasel wanted to offer its Adobe Premiere Pro users a familiar experience while boosting efficiency across the media enterprise.
Interchangeable Media Content for Traditional, Social, & Digital Channels A key component of Telebasel’s programming is the “Newsblock,” a live news format show where news stories are developed and moderated in-house. News packages need to be visually engaging and contain the latest information. In addition to live news, Telebasel produces lifestyle shows and entertainment programs that run on a 24/7 loop as well as digital and social channels that need to keep sync with programs while promoting deeper engagement with audiences.
“Our material needs to remain flexible and adaptable, right up to the point of broadcast,” said Pascal Jacot, head of technology at Telebasel. “It’s important for us to be able to exchange content between our channels and react quickly to developing stories. We also need to include reaction from the audience in the form of video clips.”
Telebasel required a solution that would integrate its digital, social and linear channels under one seamless media production and distribution workflow. Off the shelf products were not suitable. What was needed were deeper level integrations that simplified complex tasks, enabling Telebasel to interact with audiences, customers, and external media outlets.
Open Solutions Integrate Channels and Remove Complexities for Storytellers| To connect its channels and simplify its enterprise workflows, Telebasel opted for open solutions from EditShare and MoovIT. Based on Adobe Premiere Pro, the new workflow is centralized around EditShare’s high performance, media optimized storage environment. With centralized storage in place, EditShare’s asset management platform, FLOW, and MoovIT’s workgroup administration tools, Helmut, combined to optimize the media creation process. They automated, simplified, or made unnecessary manual steps or complex procedures that were common during the sharing, creation, and distribution of content at Telebasel.
Open APIs, from EditShare and MoovIT, enabled Telebasel to not only integrate its channel workflows but customize them as well. The unique assignments and administrative structures are clearly defined while their finely tuned collaborative and technical processes are seamlessly automated, yielding powerful results.
The Adobe editing process is more open, collaborative, and interchangeable. With content centralized, Telebasel editors can view and edit video directly from their desks or remote external locations. Material is processed in real time, with editors accessing proxies in FLOW and Helmut, synchronizing the data for the high-res cuts in the background. Once editing is complete, Helmut automatically renders and adds clips to the channel’s schedule. All the media is stored centrally with rich metadata on EFS enabling control and administration of media assets at scale.
“The centralized management capabilities were crucial to the entire system,” Telebasel’s Jacot added. “The new workflows have helped us to quickly integrate live reports and news reports into the newly adapted transmission formats.”
The Telebasel rollout is a perfect template for other organizations, of any size, looking to deploy integrated centralized storage, “under the hood” administration and orchestration, and highly collaborative media and project management for Adobe enterprise workflows.
Thursday, February 25th – 11:30 AM – 4:45 PM Singapore
Save Your Seat
The Session Will Highlight:
EFS – Storage updates in monitoring, control, AD integration, and multi-site capability
FLOW – Third party storage integration, AirFLOW, FLOW Story and FLOW Automation feature improvements, a walkthrough of our Premiere Pro and Resolve Studio integrations as well as more information on how we leverage our open APIs
EFSv (our cloud solution) – Instant production capability, our Seamless Proxy Editing workflow which maximizes efficiency and minimizes cost, and the cloud integrations we are forging to expand cloud capabilities for our customers
HPE Partnership – Our new lineup of HPE based products and services and the process by which we quote them
Vector Partnership – Showcase of the VBox product line offered by EditShare for both on-prem and cloud based ingest and playout
Schedule:
Time
Topic
11:30 am
Introduction & HPE
12:20 pm
Q&A/Break
12:30 pm
EFS Updates
01:15 pm
Q&A/Break
01:30 pm
FLOW Updates
02:15 pm
Q&A
02:30 pm
Break for lunch
03:15 pm
EFSv
03:45 pm
Q&A
04:00 pm
VBox
04:30 pm
Q&A
04:40 pm
Wrap-Up
04:45 pm
Finish
Hosted By:
Steve Miller, Director Global Service Execution in Sales
Tuesday, February 23th – 9:30 AM – 2:45 PM London
Save Your Seat
The Session Will Highlight:
EFS – Storage updates in monitoring, control, AD integration, and multi-site capability
FLOW – Third party storage integration, AirFLOW, FLOW Story and FLOW Automation feature improvements, a walkthrough of our Premiere Pro and Resolve Studio integrations as well as more information on how we leverage our open APIs
EFSv (our cloud solution) – Instant production capability, our Seamless Proxy Editing workflow which maximizes efficiency and minimizes cost, and the cloud integrations we are forging to expand cloud capabilities for our customers
HPE Partnership – Our new lineup of HPE based products and services and the process by which we quote them
Vector Partnership – Showcase of the VBox product line offered by EditShare for both on-prem and cloud based ingest and playout
Schedule:
Time
Topic
09:30 am
Introduction & EFS
10:20 am
Q&A/Break
10:30 am
FLOW Updates
11:15 am
Q&A/Break
11:30 am
EFSv
12:00 pm
Q&A
12:15 pm
Break for lunch
01:00 pm
HPE
01:45 pm
Q&A/Break
02:00 pm
VBox
02:30 pm
Q&A
02:40 pm
Wrap-Up
02:45 pm
Finish
Hosted By:
Steve Miller, Director Global Service Execution in Sales
Wednesday, February 24th – 11:00 AM – 4:15 PM ET
Save Your Seat
The Session Will Highlight:
EFS – Storage updates in monitoring, control, AD integration, and multi-site capability
FLOW – Third party storage integration, AirFLOW, FLOW Story and FLOW Automation feature improvements, a walkthrough of our Premiere Pro and Resolve Studio integrations as well as more information on how we leverage our open APIs
EFSv (our cloud solution) – Instant production capability, our Seamless Proxy Editing workflow which maximizes efficiency and minimizes cost, and the cloud integrations we are forging to expand cloud capabilities for our customers
HPE Partnership – Our new lineup of HPE based products and services and the process by which we quote them
Vector Partnership – Showcase of the VBox product line offered by EditShare for both on-prem and cloud based ingest and playout
Schedule:
Time
Topic
11:00 am
Introduction & EFS
11:50 am
Q&A/Break
12:00 pm
FLOW Updates
12:45 pm
Q&A/Break
01:00 pm
EFSv
01:30 pm
Q&A
01:45 pm
Break for lunch
02:30 pm
HPE
03:15 pm
Q&A/Break
03:30 pm
VBox
04:00 pm
Q&A
04:10 pm
Wrap-Up
04:15 pm
Finish
Hosted By:
Steve Miller, Director Global Service Execution in Sales
Boston, MA – January 27, 2021EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, has joined forces with Hewlett Packard Enterprise (HPE) to deliver best in class media management and storage solutions using HPE ProLiant servers. With its world class platform technology, support, and international logistics capabilities underpinning the solution, HPE provides the perfect foundation by extending industry-leading security, performance and versatility for EditShare’s current hardware needs and future product roadmap, achieving economies of scale.
“EditShare customers can look forward to an increased pace of innovation, while taking advantage of HPE’s forward-looking technology roadmap,” states Sunil Mudholkar, vice president of product, EditShare. “HPE has a deserved reputation for building high performing, dependable and cutting-edge servers and storage solutions. Joining forces allows us to focus on our award-winning open software solutions and push the flexibility, scalability, and performance of media-optimized software technology on standard IT hardware.”
“Digital media content is increasingly growing, requiring reliable and secure compute and storage solutions to efficiently store and manage data. Leading providers such as EditShare are addressing this need for a range of media content production needs,” said Phillip Cutrone, vice president and general manager of Service Providers, OEM and Major Accounts at HPE. “Through our latest OEM collaboration, EditShare is providing customers with reliable, integrated solutions built on HPE ProLiant servers, which are the world’s most trusted compute platforms with industry-leading performance and scalability, to meet growing data demands.”
“As video production becomes a more integral component of every company’s business, it’s important to offer an enterprise level storage and asset management solution that meets these needs. EditShare’s alignment with HP meets these requirements,” states Marci Maddox, IDC research director digital experience strategies.
EditShare will begin shipping its solutions for HPE ProLiant servers on February 1, 2021. For more information on the EditShare solutions visit https://editshare.com/hpe-form.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
