A “secure perimeter” is no longer enough in today’s media production. As workflows become increasingly distributed, the industry is shifting toward a Zero-Trust model: Never trust, always verify.
In our latest episode of Cut to the Chase, Chris Zeid (Manager of Technical Support & Services) and Simon Lamprell (VP of SaaS Product & Engineering) discuss how MediaSilo doesn’t just store content, it secures the entire production process.
1. Project Access. How MediaSilo goes beyond the password.
The traditional username-and-password model is one of the weakest links in security. MediaSilo replaces this legacy approach with identity-bound access methods designed for the modern studio.
Key Technical Takeaways:
Magic Link System: Users are invited via unique, time-sensitive links, ensuring that only the intended recipient can access the workspace.
SSO & MFA: For enterprise environments, MediaSilo supports Single Sign-On (SSO) and Multi-Factor Authentication (MFA), adding a critical secondary layer of verification.
No Shared Credentials: By eliminating static passwords, you eliminate the risk of credential stuffing and unauthorized account sharing.
2. Granular Permissions: Production-Minded Access
Security shouldn’t be “all or nothing.” A freelancer needs different permissions than an executive producer. MediaSilo was built with the production process in mind, offering granular control over who sees what, and what they can do with it.
Key Technical Takeaways:
Limited Visibility: Grant access to a specific set of assets while keeping the rest of the workspace invisible to the user.
Functional Restrictions: Define exactly what a user can do. You can allow a contractor to upload deliverables without giving them access to the rest of the account or the ability to review other assets.
Freelancer Integration: Securely onboard external talent without compromising the integrity of your corporate firewall.
3. Forensic Protection & Behavioral Intelligence
What happens when content leaves the platform for review? This is the point of maximum vulnerability. MediaSilo utilizes a multi-layered defense strategy to deter leakers and provide 100% accountability.
Key Technical Takeaways:
Visual & Dynamic Watermarking: Overlay name-and-email-specific watermarks to act as a powerful deterrent.
Forensic Layer: Embed an invisible ID unique to the user and the specific viewing session. Even if someone records the screen with a smartphone, the leak can be traced back to the source using as little as 20 seconds of footage.
Behavioral Analytics: Track who watched, from where, and for how long. Detailed insights allow you to monitor for irregular activity and identify the source of compromises before they escalate.
Security That Enables Creativity
At EditShare, we believe that when you don’t have to worry about the safety of your assets, you have more room to be creative. MediaSilo gives you the peace of mind that your “work-in-progress” projects are protected by the most advanced security features in the SaaS space.
In the current media landscape, “Video AI” has become a catch-all term that has lost its meaning. When a headline screams about AI, is it talking about generating a photorealistic cat from a text prompt, or is it talking about an algorithm that can index 500 hours of raw footage in minutes?
The distinction matters. For media organizations, lumping these together creates a “Chasm of Trust.” One category is creatively exciting but operationally risky; the other is the engine of the modern media supply chain.
To build a sustainable 2026 roadmap, we have to stop talking about AI as a monolith and start looking at the four distinct categories of the video AI landscape.
1. Generative AI: The High-Hype Creative Frontier
Intent: Create video from scratch.
The Job to be Done: “Make something that didn’t exist before.”
This is the AI of Runway, Pika, and OpenAI’s Sora. It’s text-to-video, requiring no real-world actors or original footage. While it’s arguably the most “flashy” category, it remains the most operationally risky for professional workflows. Issues regarding copyright, IP safety, and “hallucinations” mean that for now, adoption is high for ideation and pre-viz, but low for high-stakes production.
2. Editing-Assist AI: The Creative’s Power Tool
Intent: Enhance existing footage during the edit.
The Job to be Done: “Help me finish faster or fix a technical problem.”
This category lives inside the NLE (Adobe Premiere, DaVinci Resolve). It’s the “Generative Fill,” the background removal, and the audio cleanup tools that editors have rapidly adopted. Why? Because it lives inside familiar tools and doesn’t threaten the creative process—it simply removes the “drudgery” of manual fixes.
3. Selection & Rough-Cut AI: Finding the Story
Intent: Move from raw footage to an editable sequence.
The Job to be Done: “Help me find the best takes faster.”
This is a burgeoning category focused on automated selects and string-outs. For unscripted, social, and high-volume content, selection AI is a massive time-saver. However, editors remain cautious here; trust in “automated storytelling” is still being earned, and control remains the top priority.
4. Analytical & Operational AI: The Engine of ROI
Intent: Search, review, and manage content at scale.
The Job to be Done: “Operate my content business more efficiently.”
This is where EditShare lives. This isn’t about creating pixels; it’s about understanding them. It’s the layer of AI that sits within your Production Asset Management (PAM) and review systems to provide:
Automated transcription and facial/logo detection.
Media-specific accuracy tuned for high-security environments.
The ability to search a 100TB archive for a specific face and find it in under 10 seconds.
Analytical AI is where real adoption is happening because it offers a clear ROI. It removes friction from high-analysis jobs where AI actually makes business sense.
Crossing the Chasm
Crossing the AI chasm in media isn’t about replacing the editor; it’s about removing the “Search Tax” and the “Chaos Tax” that plague high-output teams. When AI is embedded directly into your storage, your PAM, and your review workflows, it ceases to be a “feature” and becomes an operational standard.
At EditShare, we are focused on the “Grown-Up” side of AI. The side that prioritizes security, predictability, and business value over flashy prompts.
See the Future of Operational AI at NAB 2026
We are heading to Las Vegas this April to showcase how we’ve embedded these analytical and operational AI layers directly into FLOW and MediaSilo. If you are ready to move past the hype and into a high-efficiency AI roadmap, we’d love to show you what we’ve built.
Book a 1-on-1 strategy meeting with our team at NAB 2026.
In the high-pressure landscape of 2026, media teams are constantly tasked with delivering more content in less time. To stay ahead, your infrastructure needs to do more than just store files, it needs to act as a force multiplier.
In this installment of our Cut to the Chase series, EditShare’s Shanna is joined by FLOW product expert Lucy Seaborne to dive into three features that turn FLOW into the ultimate “Swiss Army Knife” for post-production efficiency.
1. EditShare One: Ending the “App Juggling” Era
For years, media professionals have been forced to bounce between different applications to search, log, and ingest media. This “context switching” is a silent productivity killer. EditShare One solves this by providing a unified, browser-based experience that serves as a single point of entry for the entire team.
Rather than managing a fragmented toolkit, users access tailored modules designed for their specific roles. Whether it’s a producer checking a simplified dashboard or a media manager scheduling complex ingest feeds, the interface remains consistent and accessible from any browser. By centralizing these tasks, teams can eliminate the friction of software silos and focus entirely on the creative output.
2. Speed Over Friction: The Seamless Proxy Workflow
Remote work is no longer a luxury; it’s the standard. However, the biggest hurdle for remote editors has traditionally been the “relinking drama” between low-res proxies and high-res masters. Lucy highlights how FLOW removes this bottleneck by automatically generating high-quality proxies the moment media hits the system.
This allows editors to begin cutting on a standard Wi-Fi connection immediately—even for 8K projects—without waiting for massive file transfers. The real magic happens during the finish: with a single toggle in the FLOW panel, the NLE switches back to the high-res media for final color and export. This creates a friction-free bridge between the rough cut and the final delivery, regardless of where the editor is located.
3. FLOW Automation: The Assistant Who Never Sleeps
Manual “grunt work”—like transcoding, moving files to the correct folders, and sending “media is ready” notifications—can consume up to 20% of a creative team’s day. FLOW Automation functions as a background assistant that handles these repetitive tasks without human intervention.
By building customizable, “set it and forget it” workflows, administrators can ensure that every file is QC’d, renamed, and delivered to the right department automatically. With hundreds of possible configurations, this engine doesn’t just save time; it virtually eliminates the risk of human error in file management, keeping the creative team focused on the story rather than the folder structure.
Reclaim Your Creative Time
The goal of FLOW isn’t just to manage assets—it’s to return hours to your production schedule. From a unified interface to an automation engine that handles the heavy lifting, these features are designed to help your team work smarter, not harder.
Watch the full episode below to see these features in action and learn how to get your creative time back.
In high-output post-production, the most expensive asset isn’t the storage or the licenses, it’s the editor’s time. Yet, in many facilities, senior creatives still spend hours on “janitorial” tasks: renaming files, manually triggering transcodes, moving assets to review folders, and checking boxes in a spreadsheet.
As production volumes scale in 2026, manual workflows aren’t just slow; they are a liability. We designed FLOW Automation to eliminate this operational friction, turning your Production Asset Management (PAM) from a passive library into an active member of the production team.
Here is how technical teams are using FLOW to recapture billable hours and ensure architectural consistency.
1. Eliminating the “Ingest Bottleneck”
The start of any project is usually the most chaotic. Multiple camera cards, varying codecs, and inconsistent naming conventions can derail a project before the first cut.
The FLOW Solution: Instead of manually sifting or sorting footage, FLOW uses Watch Folders and metadata triggers. As soon as media hits the “Ingest” volume, FLOW can automatically:
Normalize codecs to a preferred house mezzanine format.
Generate low-bitrate proxies for remote editing.
Rename files based on project-specific metadata (Date, Camera ID, Scene).
Notify the lead editor via email that the footage is ready for the timeline.
2. Streamlining the Review and Approval Cycle
One of the biggest time-sinks in post is the “Review Gap,” or the time between an editor finishing a sequence and a producer actually seeing it. Manual uploads to third-party review sites often lead to versioning errors and “Link Hell.”
The FLOW Solution: By integrating FLOW with MediaSilo, the entire delivery chain is automated. When an editor moves a file to a “To Review” folder, FLOW picks up the asset, transcodes it for web playback, and pushes it to a specific MediaSilo project.
The Result: The producer receives a link automatically. No manual uploads, no password mishaps, and no “v2_FINAL_FINAL” confusion. Updates your spotlight/ make it available to the cloud for review.
3. Intelligent Tiering: The End of “Storage Anxiety”
High-performance NVMe storage is too valuable to be cluttered with raw footage from a project that wrapped three months ago. However, manually moving terabytes of data to the cloud or LTO is a recipe for data loss.
The FLOW Solution: FLOW allows you to build Metadata-Driven Archiving. You can create a rule that says: “If a project status is marked ‘Complete,’ move it to AWS S3 Glacier and leave a proxy behind in the MAM.”
The Result: Your high-speed storage stays lean and performant, while your “Master” assets are safely and cheaply stored in the cloud, all without the editor lifting a finger.
4. Precision at Scale: The Visual Automation Designer
The most powerful aspect of FLOW Automation is that it doesn’t require a computer science degree to configure. The Workflow Designer uses a node-based interface (as seen in our technical demonstrations on FLOW Automation) to map out the “Life of a Clip.”
Technical leads can drag and drop logic blocks. Here’s just one example workflow:
Trigger: New file detected.
Filter: Is it a .R3D file?
Action: Transcode to ProRes 422.
Action: Update Metadata “Status” to “Online.”
Output: Move to “Edit_Share” volume.
There are hundreds of options to configure the automation that works for your specific workflow.
The Bottom Line: ROI Through Accuracy
Automation isn’t just about speed; it’s about predictability. When you automate your workflow with FLOW, you eliminate human error. Codes are always correct, metadata is always consistent, and files never go missing in a “Temp” folder.
For facilities looking to increase their output without ballooning their headcount, FLOW Automation isn’t an optional upgrade; it’s the engine of a sustainable business model. FLOW Automation is available in small, medium and enterprise bundles, keeping cost to entry affordable.
If you’re creating media today, you’re juggling more pressure than ever: tight deadlines, dispersed teams, unpredictable workloads, media scattered across locations, and the need to pivot quickly without burning through budget.
We hear these challenges every single day, and we built FLEX to solve them.
What Is FLEX?
FLEX is EditShare’s suite of powerful cloud-based media production solutions built on AWS. It gives creative teams everything needed for cloud editing, collaboration, storage, media management, and archiving, all without re-building your workflow from scratch.
For over a decade, EditShare has helped media professionals create outstanding content with collaborative storage and asset management. FLEX extends that expertise to cloud workflows, letting you scale, adapt, and collaborate from anywhere.
Why FLEX Exists
Teams aren’t moving to the cloud because it’s trendy. They’re moving because they need:
Remote collaboration without delays
On-demand scalability that aligns with production schedules
An OPEX-based business model instead of big upfront infrastructure spend
Reliable, secure access to media from any location
Freedom to use their preferred editing tools
The problem? Building cloud workflows on your own is complicated.
Fragmented tools, disconnected services, and unpredictable performance quickly become time-consuming and expensive.
FLEX removes that complexity, giving you turn-key, cloud-native workflows that are powerful, flexible, and simple to operate.
FLEX at a Glance
Remote Collaboration, Anywhere
Work with editors, producers, colorists, and VFX teams no matter where they live. FLEX supports both full-resolution and proxy workflows, synchronized through AWS and accessible securely via VPN.
Scale to Match Your Production Calendar
Whether you’re a one-team boutique or an enterprise running multiple concurrent projects, FLEX lets you increase or reduce compute, storage, and workstations as needed, without stranded costs.
Work With the Tools You Already Love
No vendor lock-in. FLEX supports all leading NLEs, Avid Media Composer, Adobe Premiere Pro, and DaVinci Resolve, both on cloud and on-premises.
OPEX Instead of CAPEX
No more multi-year infrastructure purchases. FLEX lets you align spend with usage.
FLEX Is More Than Cloud Storage. It’s a Complete Production Environment
FLEX + AWS = Best-of-Breed Architecture
By running FLEX inside your own secure AWS account, you get:
Full operational visibility and budget control
The ability to leverage existing AWS discounts
Security posture that meets internal IT/infosec requirements
Zero SaaS multi-tenant risk
This isn’t “shared cloud.” It’s your cloud, your security, your control.
FLOW: The PAM Engine Behind FLEX
At the heart of FLEX is FLOW, EditShare’s powerful PAM built specifically for production workflows.
FLOW gives you:
Ingest, manage, organize, automate, and share assets
Tight NLE integrations
Instant productivity, no special training required
FLEX includes EditShare’s software-defined storage, which intelligently uses AWS tiers for performance and cost efficiency.
Benefits:
Collaborative shared storage optimized for video workloads
Dynamic balancing between performance and cost tiers
Simple deployment as a single node or a clustered setup
Optional N+1 resiliency for higher availability
Whether you’re five creators or 500, FLEX delivers what your team needs.
Built for Your Journey to the Cloud
FLEX deployment options
FLEX Cloud Edit
A complete post-production environment in AWS with virtual workstations optimized for NLEs. Ideal for scaling capacity or connecting distributed teams.
FLEX Cloud Edit+
A turnkey, pre-integrated solution that adds:
Accelerated file upload from local sites to your AWS environment
Seamless management of virtual workstations
Visibility into cloud usage and spend
This reduces setup effort while giving teams powerful oversight and cost control.
A Better Answer to Archive
If you’re not ready to do full cloud production, FLEX Cloud Sync still delivers immediate ROI.
It gives you:
Easy backup to AWS S3
Rapid retrieval into on-prem workflows
Increased resiliency without LTO tape headaches
Lower long-term storage costs
Tape workflows are slow and operationally heavy. Cloud Sync replaces that burden with a fast, economical, reliable archive.
Remote Workflows Built-In, Not Bolted-On
FLEX supports remote access to full-res or proxy media whether content is stored:
Entirely in AWS
On-premises
Or a hybrid of both
Teams can truly collaborate, not just pass files around.
Why Customers Choose FLEX
They want cloud workflows — without cloud headaches.
They want flexibility — without rebuilding everything.
They want security — without giving up control.
And most of all, they want to create great content — without being burdened by infrastructure.
FLEX delivers all of that.
Ready to See FLEX in Action?
Whether you’re exploring cloud editing, migrating archives, scaling teams, or just tired of “make it work” workflows, FLEX gives you a reliable, best-of-breed path forward.
We’d love to walk you through options that match your workflow today and where you want to go next.
Learn how to store, search, automate and analyze your assets in EFS and FLOW.
EFS Video Tutorials
The past few years have reshaped the way creative teams operate, with hybrid and fully-remote workflows becoming the norm rather than the exception. Post-production teams now collaborate across studios, time zones, and cloud platforms, and the stakes for protecting valuable content are higher than ever.
To keep projects moving without exposing sensitive assets, secure digital platforms have become essential, not optional.
This is exactly where MediaSilo excels: enabling teams to collaborate easily while offering enterprise-grade protection for works-in-progress, pre-release cuts, and promotional materials.
The rise of distributed post pipelines, AI-assisted editing tools, and global delivery schedules means visibility control, watermarking, and access management are no longer “best practices,” they’re survival requirements.
Whether you’re new to MediaSilo or looking to get more from your current workspace, here are five key platform capabilities to keep your post-production workflow protected.
1. Customize user access with workspace and project permissions
Today’s productions rely on flexible teams filled with freelancers, agencies, remote VFX studios, finishing houses, marketing teams, and internal stakeholders.
MediaSilo’s multi-level user access controls let you manage them all confidently.
Assign specific User Types to define workspace-wide visibility
Apply custom Roles to define who can view, upload, download, or share
Commenting Permissions: View, Create, Edit or none
Sharing Permissions: internal or external
Set rules at the project level to ensure collaborators only see what’s relevant
Limit unwanted resharing by disabling download or forwarding permissions
These granular permissions are especially valuable when teams share assets early with AI-assisted editing or captioning partners, where strict access limitations are required.
2. Gate externally shared content with secure link controls
When files must leave your workspace, whether for review, approval, or distribution, MediaSilo provides multiple controlled sharing options.
Private Links require identity authentication before any access is granted, ensuring the recipient truly is who they say they are.
You can also:
Create Public Links with optional download control
Use passwords on public shares
Set automatic link expiration
Track engagement and revoke access at any time
Automatic expiration has become a key compliance practice as more studios adopt SOC2 and TPN standards.
3. Protect against theft and leaks with SafeStream watermarking
MediaSilo’s SafeStream technology remains one of the strongest safeguards against unwanted leaks, either visual or forensic.
SafeStream offers two complementary options:
Visible watermarking
Unique per viewer
Can display name, email, timestamp, image or logo.
Discourages screenshots and unauthorized sharing
Invisible (forensic) watermarking
Embedded metadata that can trace any distributed copy
Does not hinder the viewing experience
SafeStream can be applied at the project, org admin, or template level.
Studios increasingly enforce forensic watermarking for AI dubbing and localization workflows, where multiple vendors receive pre-release assets.
4. Log in securely with Multi-Factor Authentication (MFA)
Strong authentication remains one of the most effective defenses against unauthorized access.
MediaSilo’s MFA feature adds an extra verification step beyond username and password.
Users can self-enable MFA in their profile
Admins can require organization-wide MFA
MFA is simple to deploy and manage
For media teams without SSO (Single Sign-On) infrastructure, MFA provides robust security without additional IT overhead.
5. Track and control content activity in real time
Security isn’t just about restricting access; it’s about visibility.
MediaSilo’s Insights dashboard gives you real-time oversight across your entire workspace:
See all links created by anyone on your team
Track views, downloads, and device information
Adjust expiration or revoke access instantly
View geographic access data
Trace suspicious behavior down to the IP level
These insights make compliance reviews faster and help you pinpoint misuse before it becomes a crisis.
MediaSilo’s expanded audit trails have become critical for distributed editorial teams working on tightly embargoed content.
Future-Proof Your Post-Production Workflow
Hybrid work. Distributed creatives. AI-assisted editing. Secure sharing across borders. The workflows of today (and tomorrow) require thoughtful security.
MediaSilo helps you:
Protect pre-release content
Collaborate across teams anywhere
Maintain compliance with security standards
Keep editors and producers focused on creative tasks, not IT risk
If you’re ready to strengthen your post-production pipeline, we’re here to help.
Start a hands-on trial and see how MediaSilo enhances security without slowing down creativity.
In today’s media landscape, content is no longer a linear path from A to B. It’s a complex web of multi-format media, distributed teams, and ever-shifting delivery requirements. As projects span multiple generations of technology and pull from diverse external partners, many facilities find themselves trapped in a workflow environment defined by fragmentation and potential error.
If you’ve ever felt like you’re managing files instead of creating content, you’re not alone. But in 2026, staying competitive requires more than just storage. It requires a “workflow brain.”
Are You Using the Right Tool for the Job?
One of the biggest hurdles in modern production is the confusion between different asset management systems. While the terms are often used interchangeably, using the wrong system for your specific needs can lead to significant inefficiencies.
Our latest white paper, “Smarter Workflows, Stronger Output,” breaks down these critical distinctions to help you design a smarter, more scalable pipeline:
Digital Asset Management (DAM): The long-term home for your finished brand libraries and archives.
Media Asset Management (MAM): The system for finding, sharing, and approving media throughout its lifecycle.
Production Asset Management (PAM): The core of the creative process, governing how editorial teams collaborate directly within project timelines without conflict.
More Than Just Storage: Orchestrating Your Success
A true PAM doesn’t just shuttle files from one place to another; it actively protects the context surrounding your media. From automating repetitive tasks to enriching metadata at every stage of the process, a PAM like EditShare FLOW ensures that your information becomes more useful, not more fragmented, as it moves through the workflow.
Whether you are navigating the challenges of remote collaboration, managing complex metadata schemas for broadcasters, or trying to surface QC issues hours before delivery, the right asset management strategy is foundational infrastructure.
What’s Inside the White Paper?
The Implementation Roadmap: Why most workflow failures happen and how to plan for a “living” digital system.
Ingest vs. Delivery: How to eliminate upstream headaches by using automation and smart orchestration.
Scalability Strategies: Questions to ask today to ensure your tools support the codecs and editing tools of tomorrow.
Workflow Analytics: Using data to improve processes and refine training rather than just “blaming the operator.”
Don’t let your workflow limit what’s possible in a digital, collaborative environment. Learn how to build a dependable system that eliminates chaos and improves efficiency.
Media workflows are changing fast, not because of hype cycles, but because the volume, velocity, and expectations around video keep rising. Sports teams, brands, and enterprises are producing more content than ever, with distributed teams and tighter margins.
To understand what that means for 2026, I sat down with our CEO, Brad Turner, to talk through the trends he sees most clearly in customer conversations and how those realities are shaping EditShare’s roadmap.
Below, we break down the three trends that matter most and the practical implications behind them.
Trend 1: Sports teams and brands are becoming media companies
Sports organizations and large brands aren’t dabbling in content anymore, but running full-time production operations. What used to live with agencies is increasingly moving in-house, driven by the need for quicker turnaround, more control, and content tailored for dozens of distribution channels.
This shift has real staffing and workflow implications.
As Brad explains, editors are moving into non-traditional media roles and taking on different types of work than they did a decade ago. Agencies are still part of the ecosystem, but they’re no longer the default for day-to-day content. Instead, internal teams are being built to support always-on production, especially in sports and large corporate environments.
That shift creates a second-order problem: infrastructure that wasn’t designed to scale.
Most of these teams start small: a few editors, a handful of tools, and external drives stitched together with cloud services. That approach works early on, but over time, it becomes expensive, fragile, and hard to manage. Media sprawls. Costs creep up. Finding assets turns into a guessing game.
What Brad emphasizes here isn’t a single “right” architecture, but sustainability. Teams need to understand where their content volume is heading, how much work is local versus remote, and how often assets will need to move between storage tiers.
Rebuilding infrastructure every few years isn’t just disruptive. Migrating media is slow, costly, and risky.
The takeaway: content operations need systems that can grow with them, not quick fixes that collapse under scale.
Trend 2: AI is everywhere — but practicality matters more than promise
AI has become unavoidable in media technology conversations. But for most production teams, the question isn’t whether to use AI, it’s whether it actually saves time, reduces cost, and fits within security requirements.
Analytical AI — transcription, scene detection, logo, and facial recognition — directly addresses real production pain points: finding footage, reusing content, and eliminating manual busywork. But even those use cases come with constraints.
Cost, speed, accuracy, and security all matter, and optimizing one often impacts the others. Many teams are uncomfortable sending media offsite, even proxies. Others have been burned by AI services that fail, misidentify content, or charge repeatedly for reprocessing.
The result is skepticism, and rightly so.
EditShare is approaching this problem differently: integrating analytical AI directly into asset management workflows, rather than bolting it on as a separate service. The goal is simple: search once, find what you need, and move on, without duplicating effort or introducing new security risks.
This applies both on-prem and in the cloud. As Brad notes, customers don’t all want the same thing, and forcing them into a single deployment model creates friction. Practical AI needs to work where the media already lives, at a cost and speed that make sense for production teams.
Trend 3: Remote and hybrid work isn’t going away — complexity is increasing
Remote work isn’t a temporary adjustment anymore. Freelancers, agencies, in-house teams, and compliance stakeholders all need access to the same content, often at the same time.
The challenge isn’t just remote editing. It’s secure, reliable access across a fragmented workforce.
Most organizations now operate with mixed teams: internal staff, freelancers, and external partners. That means more people need access to content, and not all of them are on the same network, or even in the same time zone.
What customers consistently ask for is simple: the link should work, and it should point to the right version of the asset.
Security requirements complicate things further. Some organizations want everything on-premise, while others are cloud-native and don’t want to manage infrastructure at all. Most sit somewhere in between.
Brad’s key point is that there’s no single buyer profile anymore, and systems need to accommodate different security models without breaking workflows. That means fewer links, clearer versioning, and access that’s secure without being cumbersome.
When remote sharing fails, it doesn’t fail quietly. It slows reviews, creates confusion, and introduces risk, especially when multiple versions of the same asset are circulating.
What this means for 2026
Across all three trends, the pattern is consistent: media teams are being asked to do more, with more people involved, across more platforms, all without increasing complexity or cost.
Brad’s perspective reflects what customers are already experiencing:
Content volume is growing faster than infrastructure plans
AI must be useful, not experimental
Remote collaboration has to be reliable and secure, not improvised
These realities are shaping how EditShare is thinking about product development in 2026, with a focus on sustainability, practicality, and workflows that hold up under pressure.
Want the full conversation?
This post only highlights a few moments from the discussion. If you want deeper context on each trend, click the link below.
EditShare’s 2025 Milestones & What’s Next for 2026
As we near the close of 2025, I’ve been reflecting on a central theme: momentum. This year hasn’t just been about steady progress; it’s been about leaps forward in how media teams create, collaborate, and deliver across global operations.
It’s been a year in which we challenged ourselves to do more and to do it smarter.
2025: A Year of Innovation, Integration & Impact
When I think of the stories from this past year, a few threads stand out:
NAB & IBC: Showcases of Progress
At NAB 2025, we rolled out enhancements across EFS, FLOW, and more, demonstrating how EditShare continues to lead in media workflows.
At IBC 2025, our announcements included new performance innovations in both the Ultimate storage portfolio and FLOW’s capabilities.
These events weren’t just about product launches; they were opportunities to see how real users deploy, test, and push our systems in the wild.
FLOW: More Than a Tool; A Platform for Transformation
One of our proudest achievements this year has been advancing the FLOW ecosystem in ways that directly address customer pain points, especially around media management and automation.
We launched FLOW Core: Log, Search & Organize, enabling teams to centralize media assets across tiers (on-prem, nearline, cloud), with advanced search, metadata, and intuitively organized structures.
We have made FLOW Core available with an unlimited license, so organizations aren’t constrained by seat count when scaling their media operations.
Through FLOW Automation, we’ve extended what “hands-off media processing” means—intelligent workflows capable of handling ingest, transcoding, tagging, file movement, QC, and more, all based on triggers and templates.
We reinforced how these capabilities tie in with storage: as EFS scales, FLOW scales, allowing media teams to focus on creativity, not infrastructure.
Together, these advances have helped customers reduce the “grunt work” of media production, improve asset discoverability, and better connect distributed teams.
MediaSilo & Screeners.com: Raising the Bar for Secure, High-Performance Video
This year was especially transformative for our SaaS ecosystem, with major breakthroughs across MediaSilo and Screeners.com.
We introduced a next-generation forensic watermarking engine that dramatically improved both playback quality and extraction speed. By reducing the required video duration for a valid forensic pull from three minutes down to just 20 seconds, we not only strengthened content security but also enhanced the viewer experience across devices and bandwidth conditions.
On Screeners.com, we rolled out an entirely new viewing experience. Modernized, elegant, and optimized for the way today’s marketing, awards, and distribution teams screen content. With faster load times, improved accessibility, and a fresh design, the new viewer delivers a more intuitive, cinematic experience for creators and audiences alike.
Together, these innovations advanced our mission to deliver world-class, secure, and scalable video experiences for media organizations around the globe.
Growth, Reach, and Resilience
Beyond the technology, 2025 saw deeper engagement in new markets, more customers entrusting us with complex workflows, and stronger alliances with partners who bring EditShare into local contexts. Our support systems, deployment capabilities, and channel network all matured this year to match the demands of bigger, more geographically distributed media operations.
To Our Community, a Forward Look
2025 was a year we delivered together. Our customers, partners, and teams challenged us, questioned assumptions, and shaped our priorities. The results are visible: shorter turnaround times, media libraries that “just work,” and global teams collaborating without friction.
As we welcome 2026, my hope is simple: that each of you using EditShare feels confident that the platform is evolving, responsive, and always working to alleviate frustration, not add complexity.
Let’s keep raising expectations, not just of what media tech can do, but of how technology should serve creativity.
