Milestone affirms EditShare’s commitment to data security and operational excellence
Boston, MA, 28 January 2025 — EditShare®, a technology leader that enables storytellers to create and manage collaborative media workflows, is proud to announce that it has been awarded SOC 2 Type II certification. This significant achievement underscores EditShare’s unwavering commitment to data security and operational excellence.
SOC 2 Type II certification is a rigorous audit that evaluates an organization’s information systems relevant to security, availability and processing integrity. Achieving this certification with no findings indicates that EditShare has met or exceeded the stringent standards set forth by the American Institute of Certified Public Accountants (AICPA).
This milestone marks EditShare’s first SOC 2 report following its 2023 merger with Shift Media, reflecting the organization’s unified commitment to excellence across its expanded portfolio. The certification encompasses the entire EditShare organization, as well as the MediaSilo, Screeners, and SafeStream cloud-native video solutions.
“Receiving SOC 2 Type II certification validates our relentless focus on securing our clients’ media workflows,” said Brad Turner, CEO of EditShare. “This accomplishment reflects our commitment to building innovative, secure, and reliable solutions that empower storytellers worldwide.”
This achievement, alongside recent advancements such as the Ultimate EFS Series and workflow upgrades showcased at the 2024 IBC Show, underscores EditShare’s commitment to driving innovation and addressing the evolving needs of media professionals. With SOC 2 Type II certification, EditShare continues to set the standard for secure, collaborative media workflows across the industry.
EditShare is an Emmy Award-winning technology leader empowering storytellers with collaborative media workflows designed for on-premise, cloud, and hybrid environments. Its scalable storage and collaboration solutions support media businesses at every stage of video production, from storyboard to screen.
With an open architecture, EditShare fosters workflow collaboration, third-party integrations, and content sharing across the entire production chain. Its high-performance, high-availability design meets the rigorous demands of media storage, management, and delivery. The comprehensive suite includes multi-tiered content storage for production and post-production, innovative asset and workflow management tools, and specialized features for content review, secure preview of pre-release materials, and the creation of customized branded pitch reels, ensuring a seamless and secure media production process.
University Invests in High Performance NVMe and Nearline Storage
Boston, MA, 13 December 2024 — Leeds Trinity University, recently ranked No. 1 in the UK for Journalism by The Guardian’s University Guide 2025, has enhanced its media production capabilities with cutting-edge EditShare technology, delivered in collaboration with channel partner Altered Images. The new system, built on the elite performance of EFS NVMe architecture, coupled with new nearline EFS nodes, provides exceptional breakthrough performance and scalability to meet the university’s growing media demands. This investment underscores the university’s commitment to equipping its students with leading-edge professional-grade tools for modern content creation.
In response to demands for increased bandwidth and performance for more simultaneous creative users, Leeds Trinity University sought a solution that combined cost-effectiveness with breakneck performance. The decision to select EditShare technology was influenced by the company’s proven track record of providing reliable media engineered production storage nodes previously implemented at the University.
EditShare Technology at Leeds Trinity University
The upgrade was driven by the need to handle more high-resolution media streams and support more simultaneous users. The advanced high-performance NVMe architecture, optimized by EditShare’s media-aware EFS file system, delivers the bandwidth and low-latency access required to easily handle these demands. Complementing this, EditShare’s EFS near-line system delivers robust data protection with reliable daily incremental backups. Additionally, the platform’s compatibility with a wide array of creative applications ensures efficient collaboration and media management across diverse environments.
The system, which went live in September, has already delivered transformative results for Leeds Trinity University’s media operations. The enhanced bandwidth allows more users to access the system without compromising performance and the daily backups ensure data security and continuity.
“The recent classification by The Guardian as the No. 1 University in the UK for Journalism is in large part due to the wonderful facilities we provide, of which EditShare is central,” said Mark Willett, Media Facilities Manager at Leeds Trinity University. “We are thrilled to be the first university in our region to embrace this cutting-edge technology. Our new EditShare system not only improves our capabilities but also underscores our commitment to providing students and staff with the best possible resources to achieve their goals.”
“This investment exemplifies the innovative and cost-efficient approach that we strive to support with our solutions,” said Sean Bradley, RSM for Northern Europe, EditShare. “They are designed to empower institutions and organizations to meet their media management challenges with confidence, enabling them to focus on supporting creativity and collaboration.”
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
About Altered Images Altered Images is a leading provider of technology solutions for the media and entertainment industry, specializing in system design, installation, and support. As a trusted EditShare channel partner, Altered Images brings expertise and personalized service to every project, ensuring clients achieve their operational goals with confidence. https://alteredimages.com/
Press Contact Katharine Guy katharine.guy@editshare.com
Boston, MA, 10 December 2024 — EditShare, a leading provider of collaborative workflow solutions from storyboard to screen, is pleased to announce the appointment of Brad Turner as its new Chief Executive Officer, effective December 8, 2024. Brad succeeds Ramu Potarazu, who is transitioning from his role as CEO and will continue to contribute to EditShare’s vision and strategy as a member of its board of directors.
”I’ve truly cherished my time leading the day-to-day operations,” says Potarazu, “and as I transition to the Board of Directors to focus on guiding our innovation strategically, I’m thrilled to warmly welcome Brad as he steps into the daily leadership CEO role. I wish him every success in this next chapter.”
Brad joins with significant experience in growing software businesses. He previously served as the general manager of Harris Broadcast’s media software business and held leadership roles in digital analytics, digital document management, and information services businesses. Most recently, he founded and ran Turner Advisors, a sales and marketing strategy consultancy serving mid-market software companies. His track record of aligning business goals with market opportunities has consistently delivered outstanding results, making him a valuable addition to EditShare’s leadership team.
Brad’s appointment signals an exciting new phase for EditShare as the company continues to deliver innovative solutions that enhance collaboration and streamline workflows.
Brad Turner, CEO EditShare
“Having previously served in the media and entertainment technology sector, I am excited to re-enter the industry and join a leader like Editshare,” says Brad. “They are at the forefront of cutting-edge technology from ingest right through to delivery and at every stage in between. I’m looking forward to working with the team to build on what is already an enviable product portfolio.”
EditShare’s portfolio includes scalable, high-performance solutions designed to meet the demands of modern media production. From award-winning storage systems to robust media asset management, and review and approvals platforms, the company remains committed to empowering content creators with tools that simplify storytelling.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
Additional capacity for long-time user
Boston, MA, 2 December 2024 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, has expanded Inflight Dublin’s storage capacity by adding further high-powered EFS nodes. The new appliances, supplied through EditShare’s channel partner Tyrell, provide an additional half petabyte of capacity to the company’s infrastructure.
Inflight Dublin has been a market leader in providing content for Inflight Entertainment (IFE) for 40 years. Many airlines worldwide now rely on it for packages of movies, television shows and games tailored to the needs of their passengers. EditShare has provided its content library and management facilities since 2011.
Pat Nolan, Director of IT and Information Security, Inflight Dublin
“We curate and package everything that is needed for IFE: video, audio, subtitles and metadata,” said Pat Nolan, Director of IT and Information Security for Inflight Dublin. “We need agility to combine content with the right audio and subtitle languages, in the right formats for the IFE equipment on the client’s planes, quickly, accurately and securely.”
Inflight utilizes a tiered content storage strategy to optimize its production and archiving processes. This strategy includes EFS production storage, EFS nearline storage, and long-term archival solutions.
EFS production nodes deliver high-performance storage for fast content creation, EFS nearline storage, serves as an intermediate parking storage solution. Upon project completion and delivery, all content is securely archived using EditShare ARK.
Content flows and access are managed through EditShare FLOW software, which also provides the integration point for Inflight Dublin’s in-house developed software tools for automatically creating deliverables. Embedded in FLOW is EditShare Guardian, for comprehensive analytics and audit trailing, and combined with EditShare’s inherent security, provides assurance to the very high standards demanded by the company’s suppliers, which include major movie and television studios.
“As Infight’s long-term partner, we understand the critical role workflow and security plays in its business and the demanding needs of the airlines it serves,” said Stephen Murnane, Account Manager, Tyrell. “By providing additional EditShare EFS storage, Inflight Dublin can ensure a seamless IFE experience for passengers worldwide.”
“Content is a fundamental part of Inflight Dublin’s operations,” said Tara Montford, Co-Founder and EVP Sales at EditShare. “Its suppliers need to be certain that their intellectual property is protected; its customers need to know that the passengers on their planes will be delighted by the IFE experience, not disappointed or frustrated.”
“EditShare is the core of the operation,” he continued. “It is much more than very reliable storage: the FLOW software provides the functionality Inflight Dublin needs, the interconnectivity for its workflow, and provides the security and traceability to completely protect the media.”
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
About Tyrell
For 24 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance.
Inflight Dublin is a leading provider of Inflight Entertainment and connectivity solutions. With a focus on innovation and quality, we offer a wide range of services including content provision, wireless streaming, and more. Our solutions are designed to enhance the passenger experience, providing airlines with the tools to deliver exceptional Inflight Entertainment.
Press Contact Katharine Guy katharine.guy@editshare.com
New installation transforms post production workflow at top Swedish post house
Boston, MA, 27 November 2024 — One of the leading Scandinavian post-production houses, Tint, has supercharged its media workflows with EditShare’s high-performance storage across its Gothenburg and Stockholm offices. The solution combines ultra-fast EFS NVMe storage nodes and multiple EFS 300 units, delivering both locations easy access to shared content. Completed in June with regional partner Danmon Group Sweden, this installation boosts collaboration among its teams of colourists, VFX artists, editors, sound designers and producers, ensuring efficient and smooth operations.
Tint, known for its post-production expertise across commercials, feature films and serialized tv content, required a more efficient workflow solution between its two locations. Despite a private network, manual file transfers between Gothenburg and Stockholm caused delays and version control issues, especially for VFX artists in Stockholm facing bottlenecks. To overcome these challenges, Tint chose EditShare for its robust features, proven performance, and competitive pricing.
The installed system features EFS-300 nodes at both locations, with two nodes in Stockholm and Gothenburg each, all reinforced by ultra-high-speed NVMe nodes for unparalleled performance. This configuration enables easy media sharing, enhanced collaboration across sites, and delivers the exceptional performance and throughput required for high-end film and VFX work.
“Our primary goal was to create a frictionless, collaborative working environment for both our Gothenburg and Stockholm teams,” said Albin Abrahamsson, Post Supervisor, of Tint. “EditShare’s EFS storage has completely transformed how we work, eliminating file transfer delays, removing admin worries and allowing our teams to focus purely on the creative process. The NVMe performance is incredible, especially for our VFX and color grading workflows.”
Tint’s CTO, Vincent Larsson added, “We evaluated multiple vendors, including the option of building our own system, but EditShare stood out for its superior performance, feature set and price. It’s reassuring to have a high-speed media-aware storage solution that offers both reliability and the flexibility to meet our evolving needs.”
Tint has also capitalized on EditShare’s open API framework, writing their own scripts integrated with Apple Shortcuts. This has allowed producers to quickly and easily create media spaces, add folders and users to new projects without requiring access to the core EFS system. “Our producers can now manage new projects and media spaces themselves, saving everyone time and getting new projects up and running straight away,” added Abrahamsson.
Security is paramount in media, and EditShare’s EFS auditing capabilities play an important role by delivering real-time activity tracking and monitoring every user action, ensuring total confidence when handling valuable content.
“This is a perfect example of how modern post-production environments taking a tiered approach to their storage nodes, can achieve greater efficiency and creative freedom,” said Sean Bradley, RSM for Northern Europe, EditShare. We’re proud to support Tint with an EditShare solution tailored to their needs today and built for future success.”
Tint Post’s Cinema Mixing/Grading Stage in Gothenburg
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
Adds capacity, AI indexing and sharing technologies
Boston, MA, 17 October 2024 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, has expanded its installation at Last Cut Media. The extensions, which include AI indexing from Mobius and the EditShare MediaSilo collaboration platform, were implemented by Advanced Media Trading, EditShare’s distribution partner in the Middle East.
Last Cut Media, based in Abu Dhabi, UAE, is a large-scale independent post house, designed by content creators for content creators. Seeking to streamline its operations and allow its users to focus on their projects, at the beginning of 2023 Last Cut replaced its ad hoc storage systems with an EditShare storage network, including an EFS 300 shared online store, a nearline server and LTO tape archiving.
With the growth in premium business, Last Cut has returned to EditShare to increase both its capacity and functionality. The extension doubles the system capacity with a second EFS 300 storage node.
The new installation also incorporates technology from Mobius, seamlessly integrated into the EditShare FLOW asset management system. This adds AI support to automatically create rich metadata, including facial and scene detection. The core Mobius knowledge base includes more than 5000 objects, emotions and actions, and 10,000 famous people, which is added to with every piece of content passing through FLOW.
Last Cut also decided to implement the EditShare MediaSilo collaboration system. This replaced an existing standalone distribution system and provides seamless integration with the rest of the storage network. The result is that producers and other collaborators working remotely from the facility can receive high quality viewing copies, automatically generated, ensuring everything can be checked and signed off in a timely fashion.
Saad Duaibes, General Manager, Last Cut Media
“In today’s world, producers want the best facilities, but they do not necessarily want to spend time travelling to them,” said Saad Duaibes, General Manager of Last Cut Media. “We have clients all across the region and in all the creative hotspots like Lebanon, Egypt and Saudi Arabia. Adding MediaSilo means we can keep those clients up to date with progress, without adding to our workload, ensuring they see the very latest versions.
“Since we moved to EditShare storage we have been able to streamline our workflows,” Duaibes added. “It has helped our business grow, prompting us to expand our storage network to accommodate new projects. We are very comfortable with the solution, and see our use of it growing, including working with new tools like artificial intelligence.”
Michele Dwayk, head of sales for EditShare in the Middle East, said “Last Cut Media is widely respected in the region, and serves projects from commercials to movies, through television drama and documentaries. Each genre and each project has its own distinct workflow, and its own group of collaborators.
“EditShare FLOW is designed to be open and flexible, allowing Last Cut to set up each project according to the creative and business demands,” she continued. “They have embraced these capabilities and, working with our colleagues at Advanced Media Trading, we have helped them see further advantages for the future, including simple collaboration with MediaSilo and AI indexing with Mobius.” The extensions to the storage network and the new software functionality were installed in June 2024 and are now fully online.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
More power, more speed, more flexibility, more capacity, more security, more cost-effective
Amsterdam, MA, 13 September 2024 — EditShare, a leader in collaborative media workflow solutions, is set to redefine media storage at IBC 2024 with the launch of the Ultimate EFS Series, the next-generation storage platform. EditShare has long been renowned for its robust storage nodes and networks, powered by its proprietary, media-aware EFS file system. At IBC 2024, the company will introduce an entirely new portfolio of storage devices designed to simplify and lower the cost of building shared collaborative storage. Whether a facility needs 32TB or more than half a petabyte in a single node, EditShare’s scalable solution can expand beyond 15 petabytes within a single namespace.
The Ultimate Series will be available in 2U, 3U, and 4U form factors, alongside a portable field unit for enhanced remote flexibility. The EFS 210, EFS 310, and EFS 410 nodes cater to a wide range of users, from boutique post-production houses to national broadcasters with mission-critical playout needs. The Ultimate Field portable unit, built on the latest NVMe architecture, delivers exceptional bandwidth on location and features integrated SwiftSync technology for secure, high-speed transfer of dailies to global EFS facilities.
Leveraging the latest advancements in technology and resource management, these storage nodes come at unprecedented price points, bringing the power of EFS to a broader audience. The new nodes also integrate with existing EditShare deployments and will come bundled with FLOW asset management, ARK LTO tape archival platform and MediaSilo review and approval tools.
“From the beginning, our mission has been to equip media professionals with practical, powerful, and cost-effective tools,” said Tara Montord, Co-Founder and EVP of Sales at EditShare. “The innovations we’re launching at IBC give users more power, speed, and capacity without sacrificing security—all at a price point that’s truly groundbreaking.
“With these advances, we’re delivering a revolution in content and workflow management that empowers the creative industry to do what they do best: tell great stories,” Montford added.
As well as the new storage architecture and devices, EditShare will be showcasing the latest versions of its software solutions, including EFS, FLOW , MediaSilo and screeners at IBC2024.
Demonstrations will also feature EditShare FLEX and FLEX Sync, now adding simple cloud storage architectures and the ability to sync with services like Amazon S3, Wasabi and Backblaze.
Find EditShare on stand 7.A35 at IBC2024 and at www.editshare.com To book time with us at the show please click here
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
Evolution of remote workflows, asset management and approvals
Boston, MA, 2 September 2024 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, will show valuable gains in practical productivity thanks to significant new hardware developments and software releases at IBC2024. The enhancements are all driven by the practical experiences of users worldwide, seeking to make their operations even more swift and secure.
Our next-generation EFS storage nodes, powered by the latest HPE Gen11 servers and our advanced NVMe node, set a new standard in performance and efficiency. With over 18GB/s aggregate throughput, this system delivers unmatched performance with unrivalled scalability. Combined with our powerful FLOW workflow engines, it provides creative teams with an efficient platform for UHD editorial and finishing, complex workflows, and multi-site collaboration, ensuring better results and enhanced productivity in every project.
Central to everything in the EditShare environment is FLOW, the asset management software which defines workflows and workgroups. IBC2024 sees FLOW adding native support for codecs which are critical for high quality production. These include Avid DNxHR and Sony X-OCN at resolutions up to 8k. Working directly with CineAlta files, for example, simplifies and speeds the process of creating dailies as well as smoothing workflows for cinematic projects.
FLOW provides workflow orchestration as well as asset management, and FLOW 24.2 enhances the Organize module. This ensures users can create projects, and bins efficiently. By logging in from any secure web browser, users can streamline workflows and collaborate most effectively.
Widely used for review and approvals of work in progress, EditShare MediaSilo also sees enhancements, including support for Ultra HD proxies. With better quality visuals, collaborators are empowered to make more detailed feedback and faster project approvals. The new Bulk Download feature accelerates the process of delivering vast amounts of content to clients. “We talk to post-production professionals all the time, and we understand what is really important in today’s market,” said Tara Montford, Co-Founder and EVP sales at EditShare. “The message coming over loud and strong is that they want to use their preferred creative tools and formats, but within an environment that gives them real speed and security, to deliver completed projects against tight deadlines without compromising quality. The system enhancements we are introducing at IBC this year speak directly to that need.”
Also aimed at speed and simplicity, the latest version of EFS, the media aware File System from Editshare, brings a new way to upgrade across the technology stack. An intelligent Orchestrator tool now automates system upgrades, ensuring every step is executed correctly at the determined time, even across multiple sites. With an intuitive, web-based user interface, this is another essential element in bringing efficiency and reliability to storage management.
All these new software releases will be demonstrated alongside the latest in hardware developments on stand 7.A35 at IBC24. To book time with us at the show please click here
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
When producer Khalil Bachooali founded Offroad Films in 2011, he aimed to build an independent, creative-led production company that merged artistic sensibilities with marketing acumen. And with more than a decade of work in commercials and business films, he’s done just that.
Today, Offroad Films is regarded as a leader in the industry, recognized by multiple awards. That includes four Lions from the Cannes International Festival of Creativity, the most prestigious in the advertising world. And throughout their journey, they’ve relied on Wiredrive every step of the way.
The key to Offroad’s success
The philosophy has always been to start with the client’s brand and the story they need to tell. From that the creative spark appears, developing the way that the story should best be told. Only then will a director be selected who can best translate that story into visual reality. The result is that the company’s passion comes out in films which are effective, purposeful and engaging.
For Offroad Films’ clients, gaining insight into the agency’s past successes and creative expertise becomes an invaluable tool, helping to showcase the agency’s ability to bring their unique stories to life with precision and flair. That needs evidence in terms of previous, similar projects and showreels from the right directors who will realize that treatment.
For this reason, since the foundation of Offroad Films, Wiredrive has been used to present showreels to clients. Over the years it has developed the way it uses the software, and now it has become a central collaborative tool as well as a means of sharing content.
Wiredrive simplifies winning showreels
Wiredrive was developed as the best way to create showreels that have impact. The simple software provides a common store for all business assets, with a powerful organization layer to search, tag and filter the archive. The user defines the parameters in the asset management layer so the tags are appropriate and searches rapidly locate the best content.
In turn, that makes it easy to build and share customized, branded presentations. Each pitch and presentation is tailored for the specific target but can be created in moments. Naturally, the agency’s corporate branding is maintained in every showreel.
Secure distribution is managed through Wiredrive to ensure that it arrives at the right people’s desks. Advanced analytics ensure the user can track the audience to get the right impact.
Developing from the showreel tools, Wiredrive has become a valuable collaboration tool. Workspaces are defined for each project, and all of its assets are managed in one space. Comments and approvals are logged and time-stamped to speed finishing and provide a sign-off trail.
The delivery capabilities mean that remote collaborators are part of the same workflow, sharing work instantly and securely among the project team.
Wiredrive’s indispensable functionality
When Offroad Films was formed in 2011, it urgently needed a way to create directors’ showreels. Wiredrive was tried and proved to be the best tool for the job. Since then, it has relied on it to develop pitch reels and manage the showreel content from the freelance directors it uses on its many projects.
“Showreels were the main reason to bring in Wiredrive,” said Rebecca Maria, Administrative Head at Offroad Films. “Nothing else delivers the same functionality.
“But as time has gone on, use cases have accumulated,” she added.
Today, each new production is allocated a workspace in Wiredrive to act as the hub for all content. As the team grows, with freelance and house staff, they are given access to the project workspace, where they can see progress and track assets.
“Typically, our associate producer is responsible for managing the content,” Rebecca Maria explained. “They will build up material from the first location research all the way to finished contents and share them easily.
“Wiredrive also allows us to quickly share specific content,” she said. “It is also useful to brief freelancers: we can create a ‘showreel’ showing the feel of what we are aiming to achieve in a film, so they know how their particular craft needs to fit in.”
The flexibility of the software means that all stages of the project use Wiredrive to be more efficient. It starts in pre-production, through shooting and post, and on to marketing and distribution. Each project that Offroad undertakes is different, and each team will use Wiredrive in its own way to best keep the team up to speed and deliver the project on time.
When a project is successfully completed, the finished films are added to the Wiredrive archive. There, they are ready to be used in future showreels, winning more creative commissions for striking and effective commercials.
“Showreels were the main reason to bring in Wiredrive, nothing else delivers the same functionality”.
Rebecca Maria, Administrative Head at Offroad Films
Dynamic workflows designed by Tyrell will support major commissions
Boston, MA, June 12, 2024 – EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, has implemented another EFS storage network at leading UK entertainment production company Whisper. The system was designed and implemented in conjunction with EditShare’s partner Tyrell.
Whisper is highly regarded for its sports, live and entertainment coverage, including some of the largest events globally. Having recently secured commissions for multiple new documentary series, it has added an extensive new storage network and access facilities.
Gareth Steven, Head of Post Production, Whisper
“We already have two EditShare storage nodes that we rely on, and which have proven extremely reliable over a number of years,” said Gareth Steven, head of post production at Whisper. “This new project calls for content to be created and managed over an extended period of time, with large production teams accessing and editing the content simultaneously. EditShare and Tyrell showed us that the scalability and workflow functionality metour requirements perfectly.”
The new installation sees three EditShare EFS-300 storage systems, each with 256 TB capacity, which are seen by users as a single namespace for simplicity and security in operation. The storage network is freely and continuously expandable to provide capacities exceeding a petabyte if required.
“Content security was also a key requirement for Whisper,” said Simon Wocka, account manager at Tyrell. “Media storage is like a bank vault: the assets it contains are priceless and must be protected above all else. Security is a core part of the EditShare architecture, providing the best protection at every stage without compromising operational ease and flexibility.
“EditShare also allows access directly within the key post tools that will be used on these shows,” he continued. “Artists using Adobe Premiere Pro or Blackmagic DaVinci can use EditShare integrations within their software environment, allowing them to access content directly. They don’t need to change workstations or learn new commands and structures – it removes barriers and makes workflows much simpler.”
Tara Montfort, co-founder and EVP Business Development at EditShare, added, “We are delighted to support Whisper’s new projects. Our scalable storage solutions and intuitive workflow tools are designed to meet the complex needs of production teams, ensuring they can collaborate seamlessly and focus on what they do best – creating compelling content.”
The new storage network was installed in February 2024 and is already supporting the latest documentary productions at Whisper.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.
Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customised and branded pitch reels, and secure preview of high-value pre-release content.
About Tyrell
For 24 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance.
