As COVID-19 (Coronavirus) spreads across the globe, it is clear that its spread will not be limited to isolated outbreaks and is developing into something much more widespread. So it makes sense that governments, corporations, and individuals take reasonable precautionary measures appropriate to stop its propagation.
At EditShare, we have watched with concern as the human and economic toll has continued to rise. We have been asking what can and should we do to help. As technologists, scientists and engineers, our response should be directed not just to limiting the effects of the current outbreak, but to considering how we can protect ourselves, our livelihoods and our industries today, and in the future should this happen again. It’s now very clear that a novel virus can appear unexpectedly from anywhere, putting the world on alert, and, in the process, cause significant disruption.
Of course, a degree of inconvenience is not only tolerable but completely acceptable if it saves lives and avoids mass discomfort. But a safe, stable and liveable society depends on a functioning economy. There is no way around this. Managing the situation so that lives can return to normal only happens if essential parts of the economy keep going.
Luckily, the last few years have seen a very significant shift in our ability to work remotely, and that could be the key to minimizing future outbreaks. Digital communication is at the heart of this and video conferencing via Skype, Zoom, and FaceTime are part of many people’s lives – especially when they are spread across a city, country or the entire planet. We’ve not only learned to embrace and leverage these technologies through work but also to keep connected with friends and families around the world.
At EditShare, we have an entire collaborative video production workflow in the cloud, and in the future, all of our products will scale geographically across the globe and move from bare metal servers in the office to the most abstracted and virtual systems in the cloud.
But it’s not just the physical ability to transcend distance and work remotely that matters. It’s also that telling stories – whether through traditional or digital media – has more influence on the way a society changes than almost everything else. In times of crisis, there is an additional responsibility on storytelling enablers: the technologists that build the real and virtual means to create stories and get them delivered to their audience. To keep workers, friends and families connected and functioning in society at a time when they most need to be.
We don’t want to make this an opportunistic shout-out for our technology. Far from it. We want to be open and to work alongside all our friends, colleagues and competitors in the industry and beyond, to make sure that during this episode and whatever comes next, we help to keep things going, keep our businesses moving, keep our lives connected, share our stories and learn from this experience in ways that will make us a stronger and more connected society in the future.
To support remote collaboration across the creative community during this challenging moment in time, EditShare is making its FLOW media management solution available for free now through July 1, 2020. FLOW enables individuals as well as large creative workgroups to collaborate on story development with capabilities to perform extensive review approval from anywhere in the world. Complete this form and one of our FLOW experts will follow up.
04 MAR 2020
EditShare leans in with open and secure solutions – cloud-based capabilities and comprehensive APIs power advanced workflows and extensive media ecosystems
Boston, MA – March 4, 2020 – EditShare® invites NAB 2020 attendees to join us at booth SL7920 for workflow demonstrations and theater presentations that showcase how EditShare scale-out shared storage and collaborative media management solutions – EFS and FLOW – simplify the process of storytelling. EditShare’s open solutions and extensive set of APIs support an ecosystem of partners enabling storytellers to utilize their preferred tools to build production workflows that seamlessly and securely connect individual creators and entire workgroups across cities, countries and continents.
“Our customers want an open, secure platform that will work from day one with the creative tools they use day in and day out. They want the flexibility to configure their media infrastructure either on-premise, hybrid or in the cloud, with capabilities to customize or spin up an entirely new workflow at any time. Simply put, they want to be liberated from legacy infrastructure that limits their creative freedom and business options,” states Conrad Clemson, CEO, EditShare. “EditShare solutions are ruthlessly open. They remove boundaries, jump time zones and enable customers to collaborate with the tools they want – and whoever they want – to create incredible stories. We look forward to meeting with our customers and partners at NAB 2020 to share the incredible new innovations, partnerships and programs that enable us to create amazing together.”
New EFS and FLOW technology innovation highlights shown on the EditShare NAB booth include end-to-end production in the cloud, deeper integration with creative tools like Adobe® Premiere® Pro to enable advanced, collaborative editorial workflows, and practical applications of AI to enrich archives.
FLOW 2020: The Foundation of Your Workflow
FLOW 2020 manages the entire media technology stack. It tracks and supervises asset movement across tiered storage environments including on-premise, nearline, object storage and cloud. In addition to showcasing the wide range of cloud workflows and full-featured panel support for tight integration with Adobe Premiere Pro and other creative tools, EditShare will demonstrate practical applications of AI within the FLOW environment, including the ability for users to index and organize thousands of hours of video content, eliminating manual logging while standardizing content indexing for richer search capabilities.
EFS 2020: The Industry’s Most Resilient and Scalable Media Optimized File System
EFS 2020 powers faster EditShare storage nodes and networks on-premise, in the cloud and in hybrid configurations. Fully compatible with FLOW 2020, EFS 2020 enables media organizations to build extensive collaborative workflows, shielding creative personnel from the underlying technical complexity while equipping technical teams with a comprehensive set of media management tools. The media-optimized file system features security improvements at every layer and enhanced throughput performance gains across the board. In addition to the powerful storage management tools built into EFS, our extensive set of RESTful APIs opens the door for customers and technology partners to automate advanced storage management workflows in a secure environment.
EditShare NAB Theater – The Latest Trends and Technologies
In addition to demonstrations of EFS 2020 and FLOW 2020 capabilities and workflows attendees can join us for presentations in the EditShare theater covering the following industry trends and technology topics:
Remote Productions: On Ramp to The Cloud
The EditShare cloud presentations will share how real-life productions can utilize the cloud to unleash new, flexible, on-demand workflows to fit a range of different production needs. In addition to learning how Editshare is helping organizations move their productions into the cloud during the EditShare theater presentations, attendees can learn even more about EditShare cloud capabilities in the NAB Conference. EditShare CSO Andy Liebman and CTO Stephen Tallamy will present “The On Ramp to Video Production in the Cloud – How Openness, AI and Security Will Facilitate Better Storytelling Workflows” on Wednesday, April 22nd at 2:20pm PDT in Room N258 at the LVCC.
Advanced APIs: The Power of Openness
EditShare’s extensible platforms feature advanced APIs, supporting the integration of a wide range of industry solutions and an even wider range of customizable workflows. Theater presentations in cooperation with several industry partners will highlight the use of EditShare’s powerful and publicly available APIs to manage thousands of users and enable mass collaboration while maintaining fine-grain control over media and projects.
Security Best Practices: Keeping Content Safe and Creativity Flowing
EFS auditing puts a digital fingerprint on every file, from inception through to delivery. Unlike other auditing approaches, EFS auditing is designed for media intensive productions and does not impact the real-time operations or creative workflow. It meets the highest standards set out by widely recognized security guidelines from the media and entertainment space. Auditing delivers peace of mind to facilities dealing with highly valuable and sensitive content. Attendees can learn more about these and other important security capabilities during EditShare theater presentations.
Moving Media Professionals Ahead with EditShare Certification
EditShare Academy encompasses all stakeholders and constituencies from engineering and support to marketing, sales and administrators to the team that ships EditShare products and the creative and talented customers who use them. EditShare will have members of its customer success team on hand to discuss how EditShare Academy empowers our employees, partners, and customers with comprehensive knowledge enabling success at every step and at every skill level.
Meet with EditShare at NAB 2020
Attendees to NAB 2020 can book a meeting with the EditShare team at:
https://editshare.live/nab2020pr
About EditShare
Editshare is a technology innovator in media engineered storage and advanced workflow solutions for storytellers that need collaboration without boundaries. EditShare’s open solutions and APIs enable secure collaboration and maximize efficiency every step of the way. The award-winning product portfolio enables end-to-end workflows, on-premise and in the cloud, through media optimized shared storage, workflow aligned media management solutions, robust APIs, and an Emmy award-winning non-linear video editing application.
©2020 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.
Press Contact
Alex Molina
Zazil Media Group
(e) alex@zazilmediagroup.com
(p) +1 (617) 834-9600
