5/27/2020

Updated FLOW Panel for Premiere Pro, and EFS support for project-locking in Premiere Pro’s Productions, bring outstanding remote editing and collaboration workflows to Adobe users – on premise, in a hybrid environment or in the cloud

Boston, MA – May 27, 2020 – EditShare®, a technology leader that specializes in secure media management, collaboration and intelligent storage solutions for video content creators, continues its collaboration with Adobe® to enhance end-to-end remote production and collaborative editing workflows. Creating an exceptional user experience, from individual storytellers to enterprise workgroups, the integrated solution of EditShare with Adobe seamlessly connects editing workflows into a wider media ecosystem with deep metadata tracking and workflow automation to simplify storytelling, whether on-premise, in a hybrid configuration, or as a complete cloud-based workflow. The new FLOW panel for Adobe Premiere® Pro transforms content management, proxy and remote editing, and review and approval workflows for editors. EditShare’s EFS open shared storage solution enhances collaborative editing with full support for project-locking for Productions in Premiere Pro. With the Productions feature set, Premiere Pro can now handle projects with an extraordinary number of assets while maintaining peak performance. Sharing and organizing those assets is much easier than before. Read more in EditShare’s blog on Productions in Premiere Pro.

“Building collaborative digital video workflows for our customers continues to be one of the fundamental drivers of our FLOW and EFS partner developments,” comments Sunil Mudholkar, Vice President of Product Management, EditShare. “Our solutions are optimized from the highest levels of the technology stack down to the storage file system, so creatives can work with Adobe tools in any location, with the very best user experience. The FLOW Panel for Premiere Pro and EFS support for Productions enables users to delve deep into on-premise, cloud or deep archive storage to find that all important content, and collaborate with colleagues anywhere in the world, all without ever leaving the Adobe Premiere Pro UI.”  

“Editors and creative teams want to focus on telling great stories without thinking about workflow issues,” said Sue Skidmore, head of partner relations for Adobe video. “The collaboration between Adobe and EditShare helps our users – from individual creatives to large groups – have a great experience whether they are on premise, in a hybrid environment or in the cloud.”

Designed to simplify storytelling, FLOW manages the entire media technology stack with tools to orchestrate assets and workflows across tiered on-premise, nearline, and cloud storage environments. An essential, secure platform for remote, collaborative productions, FLOW offers an advanced proxy-based workflow with support for over 500 codecs. Its enhanced Premiere Pro panel connects individual editors and production teams directly to the FLOW media asset management and its productivity-focused toolset including extensive asset tracking, collaborative proxy editing workflow, and review and approval workflows across cities, countries and continents.

EFS scalable storage enables media organizations to build extensive collaborative workflows on premise, in the cloud, or in hybrid installations, shielding creative personnel from the underlying technical complexity while equipping administrators and technicians with a comprehensive set of storage management tools. For Adobe editors, EFS is fast and flexible collaborative storage with outstanding support for Productions in Premiere Pro, enabling best-in-class project sharing. Mudholkar adds, “Creatives don’t have to feel overwhelmed with learning an entire media management platform: the lightweight FLOW panel fits directly within Premiere Pro and delivers exceptional workflow efficiency while EFS supports the underlying transactions that keep media safe and projects organized.”

Special EditShare Bundle for Adobe Workflows
For a limited time, EditShare is offering a special Adobe workflow bundle that includes FLOW media management, EFS open storage solution and Helmut workgroup management tools.

EFS and FLOW provide a robust storage and media management platform that connects creatives, content and media optimized technology. Scalable up to the enterprise level, the workflow bundle for Adobe offers a media foundation that is built for creative workflows with tools to administer Premiere Pro workgroups and distributed teams. For complex workgroup management, EditShare offers the suite of Helmut tools as an optional extension to the bundle. To obtain more information, please visit here.

Join EditShare and Adobe on May 28th
Join the Adobe and EditShare team on Thursday May 28, 2020 at 12:00 pm EDT and again at 9:00 EDT for a joint webinar on Production, Group Editing, and Remote Workflows with Adobe Premiere Pro.  To register for one of the time slots, please visit https://editshare.live/webinar052820session1pr (12:00 pm EDT) and  https://editshare.live/webinar052820session2pr (9:00 pm EDT).

About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.

©2020 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534

A MAM philosophy for a world requiring nimble production workflow from any location
By Sunil Mudholkar – VP Product Management – EditShare

Media Asset Management Systems are everywhere. There’s a small MAM at the heart of every video editing system (NLE). These are, after all, essentially databases whose reports are in the form of a timeline. And, on a larger scale, in every modern media production facility there will be one form of video content management system or another. Most of these solutions have grown over time adding features and functions to a monolithic software stack that may end up providing the set of features you are looking for. However, these monolithic systems also end up with a lot of stuff you don’t need, and consequently, things you don’t want to pay for. 

As more remote production workflows are supported and as media production workflows move to the cloud, the requirements of a media management system also change. One way to address these new requirements would be to continue adding to the stack. However, this isn’t actually helping solve the problem. 

The better path:  Skinny MAM

There are two essential parts to achieving skinny software, and hence Skinny MAMs. These are microservices and APIs. Microservices are the smallest possible fragments of software that still do something useful. An API is a standardized way to exchange data between software, including microservices.

Let’s just drill down here into what exactly defines a microservice. How do you distinguish a microservice from another, similar-looking piece of code that isn’t one? Simply this: ask what it does. If, in the description of the functionality of a piece of software there’s an “and” (as in: “it does this and that”), then it’s not a microservice. You can’t use an “and” when it only does one thing.

Microservices would be of little use if they were like single cell amoeba, floating around in an electronic sea, with no means to communicate with each other. That’s where APIs change everything. APIs are standardized, published interfaces to software modules. And because they’re public and fully documented, there are no surprises: if you send the right data through an API, it will respond with whatever it is you’ve asked for, as long as you stay within its capabilities, and obey its rules.

APIs aren’t just used for communication between microservices: they are for liaising with the outside world as well. This makes a microservice-based Skinny MAM incredibly flexible. All kinds of external services have APIs, so building a highly customized workflow becomes simply a matter of integration. New and previously untried workflows become dependable solutions, not science experiments, simply by selecting from the API a la carte menu.

Our FLOW media management solution embodies the characteristics of the Skinny MAM.  It is lightweight, modular, and open – composed from the start as a set of microservices and complemented with a robust set of open APIs. Our strict adherence to a solution composed of microservices and APIs, allows us to deliver all the advantages of this modern architecture. 

Applying microservices and APIs to collaborative video editing workflows

Imagine an educational establishment that uses Zoom for online teaching. Even though Zoom can record sessions, the options are limited and quite inflexible for anything other than a broad-brush approach. However, Zoom has a useful API that can talk to EditShare’s FLOW (a Skinny MAM). It means that a far more granular approach is possible. More importantly, it means you can make use of FLOW to edit and manage the content of your Zoom recordings leveraging Zoom as an input to build your content.

Another example: Closed Captions.  Legally required in the US, closed captions contain text that can be utilized as metadata for the related video content. Since they exist with every piece of video, it makes sense to capitalize on the information they contain, treating them as free, instant metadata. FLOW’s openness allows you to connect with third party speech to text APIs, allowing you to build a system that will programmatically search for video footage according to what is being said in the closed captions.

There is an almost limitless roster of ways that the FLOW APIs can be used in combination with external data and other services to create an extended palette of capabilities.

A complete solution suite

EditShare’s Skinny MAM approach is the key to secure an open MAM functionality that’s also able to integrate with best of breed third party hardware, software and services, without any compromise.

FLOW sits at the top of the MAM technology stack. It’s equally at home on-premise and in the cloud, but it’s not the only part of the EditShare technology suite. At the other end of the stack, there’s storage, which can be implemented in on-prem, cloud, or hybrid configurations. Like FLOW, EditShare’s file system and storage management layer, EFS, has a full set of APIs. This set of APIs not only connect with the upper levels of the stack, but also allow EditShare users to work across storage platforms, with full redundancy and scalability, while maintaining superior performance.

It’s easy to get started.  Contact us at https://editshare.live/skinnymam/ to try our Skinny MAM for free until July 1, 2020. 

07 APR 2020

FLOW enables secure, modern editorial workflows and collaboration; support in demand for remote workflow design consultancy and finishing services

Boston, MA – April 7, 2020 – EditShare,^®a technology leader that specializes in collaboration, security, media management and intelligent storage solutions, today announced that UK based post-production company, The Finish Line, is using EditShare’s FLOW media management workflow solution to scale its post-production business through remotely enabled workflows. Known for its high caliber finishing services, The Finish Line chose EditShare’s open and collaborative media management solution to create a secure cloud-based media control layer that enables advanced, remote editorial workflows including ingest of rushes, storyboarding, and review and approval.

“Our core business has been based around installing and staffing internal finishing services for production companies. I am always looking at solutions to help us manage our team of creative talent while also ensuring that our clients have a consistent experience that is as good or better than that of a traditional facility,” states Zeb Chadfield, founder and finishing artist, The Finish Line. “Until recently, remote workflows were not commonplace and we spent a lot of time helping production companies migrate over to these services with the intention of helping their budgets to be better utilized.”

The impact of COVID-19 has changed the work dynamic for production facilities and given an urgency to deploying remote work solutions. Chadfield adds, “At The Finish Line we have been working as a distributed business for a long time and are in a position to help companies quickly pivot their operations. Luckily there are very mature tools on the market which are simple to deploy in the cloud like FLOW and QScan from EditShare. We can build all of the technology our clients are used to having access to in traditional facilities but within a virtual environment. We can then automate their ingest processes and provide them with easy and secure access to view their media. They can collaborate with their editors even while they are continuing to shoot or need to stay home because of a global pandemic.”

FLOW seamlessly connects to industry storage platforms, adding a control layer that manages millions of assets and supports a myriad of codecs and resolutions ranging from Standard Definition up to 4K and 8K. Embedded production tools let users search, browse, retrieve, assemble and distribute content with automation capabilities to orchestrate complex migrations and or redundant tasks. The advanced public API enables extensible workflows and integration with leading creative tools. AirFLOW provides secure remote access with the features The Finish Line requires to facilitate finishing workflows across distributed teams and clients, even when the teams are all working from home. Chadfield concludes, “The benefits of working from home are immense, and we will come out of this knowing that we can work effectively from home, even when not forced into it. Everyone should be trying to find ways to enable their teams to work remotely as much as possible.”

The Finish Line fulfills an important post-production need for many production businesses. Its impressive roster of clients includes EditShare customers Argonon Films, Endemol Shine Group, and FremantleMedia.

“The Finish Line’s business model takes the best of all worlds and delivers on the highest standards. Physical walls, geographical and time zone boundaries have no effect on the efficiency and delivery of high quality productions,” states Rob Adams, vice president worldwide sales, EditShare. “Rapidly changing global events have forced a rethink about workflow collaboration. The traditional office, or in this case, the cutting room, is no longer the norm. Zeb is thinking – and working – light years ahead in terms of remote production. We are honored that he is driving this new approach and putting FLOW right at the core of what is likely to be the industry’s next big shift.”

Learn more about The Finish Line and Zeb Chadfield @ EditShare’s “Remote Production: Balancing Work and Self” webinar on April 8, 2020 – https://editshare.live/finishline.

For more information on EditShare’s EFS, FLOW and other solutions, please visit www.editshare.com.

About EditShare

EditShare is a technology innovator in media engineered storage and advanced workflow solutions for storytellers that need collaboration without boundaries. EditShare’s open solutions and APIs enable secure collaboration and maximize efficiency every step of the way. The award-winning product portfolio enables end-to-end workflows, on-premise and in the cloud, through media optimized shared storage, workflow aligned media management solutions, robust APIs, and an Emmy award-winning non-linear video editing application.

©2020 EditShare LLC. All rights reserved. EditShare^® is a registered trademark of EditShare.

Press Contact

Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534