EditShare’s FLOW Panel for DaVinci Resolve Studio Creates Gateway to Wider Media Ecosystem and Remote Proxy Editing
Integrated FLOW Panel provides DaVinci Resolve Studio users access to storage pools and archives with tools to search, browse, and retrieve assets; facilitates exceptional remote proxy editing as well as review and approval workflows
Boston, MA – November 9, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced its FLOW Panel for DaVinci Resolve Studio, connecting thousands of users into the wider media ecosystem. Designed to simplify storytelling, FLOW manages media assets and workflows across on-premise and cloud-based tiered storage environments. The integrated FLOW panel, which was developed with FLOW’s open API, provides DaVinci Resolve users a media gateway to assets and associated metadata. Easy-to-use production tools facilitate advanced remote workflows including seamless proxy editing and review and approvals.
“Our collective customers need freedom and flexibility when it comes to the tools they work with and the same applies to the workflows they need to run their production and business. EditShare and Blackmagic Design have a common goal of aligning customer needs at the forefront of our development and delivering innovative technology to enable the very best storytelling experience,” comments Sunil Mudholkar, vice president of Product Management, EditShare. “Many of our customers rely on DaVinci Resolve’s incredible creative toolset day in day out. With the new FLOW panel, our collective customers now have a seamless and secure interface to all the production assets from ingest to delivery, with smart tools that enable them to find content easily and work collaboratively with other team members, regardless of location.”
New FLOW Panel located within the DaVinci Resolve 17 UI
The FLOW Panel for DaVinci Resolve Studio lets editors, colorists, VFX artists and sound mixers move beyond their locally connected storage and search, browse, and access proxy and high resolutions versions of video and audio assets across multiple storage pools and archives. FLOW’s fast production tools can be used to quickly organize assets into folders and cuts-only sequences. With one click, users can import assets into DaVinci Resolve Studio, including clips, sub clips, and sequence markers. FLOW delivers the rich metadata and content directly into the DaVinci Resolve Studio bin and onto the timeline. Users can also upload assets from DaVinci Resolve Studio back into FLOW with one click, facilitating review and approval across the operation.
“EditShare’s focus on developing open platforms and remote collaboration workflows is helping production and post-production businesses adapt to new remote business models in response to the COVID-19 pandemic and beyond,” said Jacob Groshek, PhD, research manager, Digital Experience Management for IDC. “They are continuing to evaluate the content supply chain and seek out innovative ways to enhance the user experience that help optimize the return on investment for customers.”
Support for Remote Proxy Editing Ideal for working in any remote scenario, the FLOW Panel for DaVinci Resolve Studio lets users edit with proxies – whether downloaded, streamed over a VPN, or played from central shared storage. This nimble proxy workflow benefits from the lightweight characteristics of highly efficient codecs like H.264/MP4. FLOW generates the proxies and tracks the relationship between high and low-resolution files. A menu toggle in DaVinci Resolve Studio lets users switch seamlessly between original and proxy versions, allowing them to check the original shots any time during editing. With both sets of files always available and accessible to DaVinci Resolve Studio, color grading, effect creation and conforming are greatly streamlined.
The FLOW Panel for DaVinci Resolve Studio will be generally available with FLOW 2021.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Boston, MA – October 21, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, has been selected as a winner in the 2020 NAB Show Product of the Year Award competition. EditShare’s EFSv cloud platform has been recognized in the Cloud Computing and Virtualization category for its seamless proxy editing capabilities, which have transformed the economics and user experience of editing in the cloud.
The NAB Show Product of the Year Awards recognizes the most significant and promising new products and technologies being showcased by exhibitors at the Show; this year’s show, while digital, was no different. Enabling true seamless proxy editing – EFSv is the first cost-effective cloud editing platform, overcoming one of the primary objections of migrating media workflows to the cloud.
“EditShare is honored to be recognized by NAB for our innovations in the cloud and the impact it has in moving our industry forward,” states Tracy Geist, CMO, EditShare. “EFSv seamless proxy editing brings the user experience, economics, and business continuity that our customers need to be successful working in the cloud. Our open platform is designed to enable our customers to stay focused on creative production, while enhancing workflows and growing their business. EFSv is how we win together.”
About Seamless Proxy Editing in the Cloud EFSv optimizes the use of both object and block storage located in the cloud to allow for savings up to 75% compared to the existing costs of cloud storage and workstations, enabling cloud editing for any size project.
A solution that solves the work arounds associated with proxy editing and conforming, EFSv facilitates a true seamless proxy editing experience for all editors including Adobe, Avid, Blackmagic Design and Grass Valley. Costs savings through better cloud storage management allows facilities to keep production content and archives online and available at all times.
About EFSv Cloud Platform
The EFSv platform supports industry-standard third-party creative tools for editing, audio mixing, and grading with best-in-class security capabilities such as file auditing to propel secure, end-to-end editorial workflows in the cloud. EFSv native drivers eliminate traditional IT bottlenecks and deliver superior performance in virtual environments. The RESTful API lets customers and technology partners easily automate advanced storage management workflows.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Boston, MA – October 6, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions, today announced the launch of its EditShare Academy Sales Professional Certification program. The online course enables sales representatives to expand their understanding of the media production market and better articulate the value of EditShare solutions to help creative professionals around the world. The customer-centric curriculum provides sales professionals with the knowledge and confidence to recommend the right mix of services and solutions.
“While there may be many similarities, there are no two customers who are identical. We are seeing businesses enable entire teams to work from home while simultaneously building the media ecosystems necessary to reach audiences now and in the future. Aligning the sales teams of our partners to understand our customers requirements and the solutions that address those needs is a key component in delivering a world-class customer experience,” comments Tracy Geist, Chief Marketing Officer, EditShare. “It’s all about customer success. Our certified sales professionals recommend solutions from the customer’s perspective, ensuring investments address both immediate challenges and long term objectives.”
Upon completion of the EditShare Academy Sales Professional Certification track, certified sales professionals will be armed with the right tools to discover, and position the competitive advantages of EditShare’s EFSv cloud, EFS shared storage, and FLOW media management solutions, helping customers to choose the best solution and services for their operation.
The EditShare Sales Professional Certification track is available today for free for EditShare qualified Channel Partners. To learn more about EditShare Academy, including training dates and contacts, please visit www.editshare.com/editshare-academy.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Automating more than 50 Workflows, EditShare’s Secure Hybrid Media Foundation Ensures Zero Downtime for TV5’s Remote Productions
Boston, MA – October 1, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions, is helping broadcasters and media companies increase remote content production output to meet growing programming demands with its EFS shared storage and FLOW media management solutions. Phillipine-based TV5, a subsidiary of telecommunications giant Philippine Long Distance Telephone company (PLDT), implemented EditShare’s collaborative solutions at its Reliance and Novaliches operations, leveraging FLOW’s smart workflow and cloud capabilities to automate more than 50 manual workflows and increase remote production content output by up to 40%.
“With the pandemic, many staff had to work from home and thus we were unable to create enough new program content for our own schedule and for our partner channel and networks. To fill the programming demands, we used EditShare to tap into our archives, repackage content and share programs with our sister channels. We were able to use FLOW to automate many tasks and work remotely without having to add resources or increase the team’s workload,” states Angelito R. Salazar Jr., head of post-production, TV5. “EditShare professional services was key in helping us design the automated workflows. They dug deep into our operation to understand the review, approval and delivery process, helping us create the best possible workflow design.”
TV5, one of three main broadcasters in the Philippines, is dedicated to creating and delivering news, sports and thematic programming for the Philippine community and beyond. EditShare’s end-to-end smart workflow solutions offered a secure network enabling the TV5 team to remotely access content and facilitate the often extensive review and approval process and share newly created program packages from existing archives across sites and partner channels.
“It is EditShare’s open platform and cloud innovation that enables our clients to adapt their workflows and reimagine their business operations” states Alan Dishington, vice president of sales for APAC, EditShare. “TV5 is a prime example of how customers are using EditShare’s solutions in a secure hybrid cloud to successfully facilitate and automate their remote productions while massively scaling content output all without increasing resources. It’s a winning technology combination that is helping business thrive.”
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Company to focus resources on strengthening position with open collaborative platforms and cloud innovation
Boston, MA – September 15, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced the sale of its Lightworks non-linear editor and QScan quality assurance assets to technology partner, Lwks Software Ltd. The transaction includes the Lightworks and QScan products and associated personnel.
“EditShare’s mission is to develop open platforms that facilitate collaborative editing and media management workflows on-premise and in the cloud. This transaction allows us to sharpen our focus on our storage and media management solutions while maintaining a commitment to openness in support of many technology and vendor touch points across the content supply chain. It also allows us to focus on virtualizing and innovating this connected media ecosystem in the cloud, which is critical for our customers in today’s climate,” states Conrad Clemson, CEO, EditShare. “We are pleased to execute this transaction with Lwks Software. Their focus on the NLE market aligns very nicely with the assets they are purchasing from EditShare.”
EditShare’s long-standing relationship with the new Lwks team supports close collaboration providing customers the continued exceptional experience they expect.
The EditShare-Lwks Software Ltd. transaction is effective 9am BST today. Terms will not be disclosed.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
