Omdia Market Radar: Media Asset Management Solutions
Flexible and open for integration, FLOW provides “out of the box” automation capabilities with versatile on premise, cloud and hybrid deployment options to maximize remote productions
Boston, MA – September 1, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced its FLOW media management solution was recognized in Omdia’s “On the Radar Media Asset Management Solutions” report. The research series highlights those vendors who bring innovative ideas, products, or business models to their respective markets. Omdia cited the open platform and out-of-the-box, node-based “do-it-yourself” automation capabilities of FLOW as reasons for making the list of media asset management (MAM) vendors to watch. Also noted as a key point is FLOW’s versatility and “well rounded approach” to asset lifecycle automation through tight integration with both industry 3rd party storage and EditShare’s EFS storage enabling enterprises to maximize asset value and lower total cost of ownership.
“Deep control over assets is important for media operations, and many have it until there is a change in their business strategy,” states Sunil Mudholkar, vice president of product management, EditShare. “With FLOW, we are empowering customers with a highly versatile, open platform that can adjust with their ever-changing business demands. Its simple-to-use tools let customers automate processes and entire workflows. The public API lets them connect important systems and data to ensure workflow continuity across the operation from ingest to archive. And our innovation in cloud across all its products means that you can take your media operation from on-premise to remote overnight.”
Omdia notes that third-party integration, which are capabilities inherent in FLOW’s Skinny MAM architecture and APIs, is important for MAM automation given the multiple asset touchpoints across the supply chain. FLOW administrators and end users can easily connect other applications and create seamless workflows across ingest, production and craft editing. With the release of the cloud-based EFSv, enterprises can virtualize and scale these workflows which is critical in the current climate.
Principal Consultant of Media Technology at Omdia, Kedar Mohite, comments on the evolving market dynamics and need for automation, “As multidimensional access, and collaboration across multi-faceted remote workgroups becomes pivotal for competitive edge; EditShare’s automated media management proposition, open ecosystem and cloud innovation is well positioned to meet this new normal business requirement.“
FLOW is part of EditShare’s uniquely powerful technology that is redefining media asset management and shared, collaborative storage. With a “Skinny MAM ” approach that avoids bloated code, built on micro services and open APIs, EditShare’s design ethos is ideal for on premise and cloud workflows. The combination of FLOW and EditShare media optimized file system, EFS, is the foundation for a new relationship between creative artists and their content, always available and equally effective in a facility or when working remotely.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
EditShare and MoovIT have formed a global alliance to deliver an integrated workflow solution with ‘under the hood’ administration and media management for Adobe enterprise workgroups. The workflow features EditShare’s EFS and FLOW for high speed shared storage and media management and MoovIT’s Helmut workgroup administration tools, designed specifically for Adobe Premiere Pro, After Effects, Media Encoder, and Audition.
The combination is unbeatable. Here’s why.
Adobe is often the default choice for content creators worldwide. But, what’s lacking is large scale workflow automation and management. EFS, FLOW, and Helmut, together coordinate and simplify the complexity of large-scale workflows, keeping Adobe professionals comfortable within their sphere of familiarity while boosting efficiency and providing tools for enterprise-level media orchestration.
The EFS shared storage and FLOW media management combination ensures assets are available in real-time for any large-scale workgroup collaboration. Across these enterprise workflows, there are many intricate steps that must be followed to optimize asset sharing and collaboration. However, real-world experience tells us that things don’t always happen by the book. Media can come from any location, in any unexpected or unapproved format. The assistant editor drops in some cool stock FX clips they found online but forgets to put them on the shared storage. The freelance editor is working on a different Adobe software version or OS up until delivery day. The editor chooses the wrong export settings or uploads the file to the wrong client.
Adobe users working in a collaborative production environment most likely experience one or more of these headaches. Software versions that are not compatible with each other, content that was not put in the correct folder, nor on the correct shared storage project, or in the right format and codec and so on. In smaller Adobe workgroups, this type of housekeeping can be managed manually. In larger workgroups, the day to day editing and VFX fragments are amplified. The bigger the group, the more manual clean up required until it becomes unstructured chaos that is unmanageable. In these situations, an additional layer of administration is needed – utilizing the Helmut tools in combination with EFS and FLOW.
Helmut offers customizable project templates that enable a facility to pre-determine the best in-house workflow and standardize those processes across all projects. Users can pre-determine elements such as storage locations, codecs, ingest and export presets, and project-based tiered storage workflows. For example, if an editor drags media directly from a downloads folder, Helmut will ensure it’s flipped to the appropriate codec and placed in the correct shared folder, making it available to all editors in the right format. No downtime – the editor can start working immediately. And for administrators and facilities management, have project-based control over storage locations, render nodes and archive systems from one user friendly dashboard.
The MoovIT and EditShare core technologies are tightly integrated via APIs to dramatically improve large-scale Adobe workflows. Working as a seamless technology solution, Helmut, together with EFS and FLOW creates the consistency necessary to be able to quickly scale workflows of any size. Helmut and FLOW maintain a continuous dialogue across all stages of the workflow, efficiently keeping assets and metadata connected with projects for an optimized, orchestrated media production environment.
And this combination is fully customizable.
FLOW is an open platform with a robust set of APIs that can deeply connect with the following Helmut capabilities to supercharge your workflow:
Automated Project Management & Format Standardization – Streamline workflow administration and file delivery specifications across workgroups using pre-set templates to standardize key project management elements such as scratch disk location, fps, raster size, directory structure and bin layout. Underlying conversion engine ensures Adobe project files, regardless of the version they were created in, are universally compatible.
Offload Rendering – Leveraging your existing infrastructure, Helmut can offload render intensive projects such as encoding and graphics.
Searchable Database – The missing link for many broadcasters and large media workgroups, Helmut will index projects including folder structures, metadata, assets and sequences into a searchable database with data visualised in a dashboard to easily identify and locate content.
Automated Administration Tasks – Create metadata driven rules to automate housekeeping functions such as delete, move, archive and manage projects and project-related assets.
The team at MoovIT have designed Helmut tools with simplicity in mind. Easy deployment with straightforward templates and under-the-hood file migration do the heavy lifting for you!
Helmut UI snapshot – configure permissions for users and projects
Helmut UI snapshot – organize your Adobe projects, content and folders for archive
Creatives are working at full steam, with deadlines getting shorter and projects becoming ever more complex. Various industry reports indicate that creatives spend up to 20% of their time on administrative tasks or one day a week. Eliminating administration bottlenecks and freeing creatives up from mundane tasks is what this winning combination offers. If you are in an Adobe workgroup and you need to collaborate on projects with multiple stakeholders, located on premise or dispersed across different locations, the powerful combination of Helmut, EFS, and FLOW can supercharge your Adobe workflow.
If you are interested in gaining back 20% of your time, reach out to our team today and get an in-depth demonstration.
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Join us as we highlight a trio of EFS and FLOW features, scheduled for release at the end of August, 2020. We’ll glimpse the future of thin web clients in FLOW, review enhanced visibility and control over your EFS user accounts and media, and explore how our customers benefit from deeper integrations with collaborative platforms like zoom.
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Efficient and powerful production workflows leverage EditShare technology and automations, enabling creators to focus on telling their stories. By partnering with MoovIT and their Helmut suite of Adobe workgroup project management tools, we enhance FLOW media management to handle more of the mundane, error prone, and overly complex steps of your production workflow. Join us to explore the benefits of FLOW and Helmut for Adobe creators, from simple automations to a complete workgroup optimization platform.
** This webinar has passed. Please fill out the form to access the recordings.
Efficient and powerful production workflows leverage EditShare technology and automations, enabling creators to focus on telling their stories. By partnering with MoovIT and their Helmut suite of Adobe workgroup project management tools, we enhance FLOW media management to handle more of the mundane, error prone, and overly complex steps of your production workflow. Join us to explore the benefits of FLOW and Helmut for Adobe creators, from simple automations to a complete workgroup optimization platform.
