EditShare Cloud Editing Innovation Wins 2020 NAB Show Product of the Year Award
Boston, MA – October 21, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, has been selected as a winner in the 2020 NAB Show Product of the Year Award competition. EditShare’s EFSv cloud platform has been recognized in the Cloud Computing and Virtualization category for its seamless proxy editing capabilities, which have transformed the economics and user experience of editing in the cloud.
The NAB Show Product of the Year Awards recognizes the most significant and promising new products and technologies being showcased by exhibitors at the Show; this year’s show, while digital, was no different. Enabling true seamless proxy editing – EFSv is the first cost-effective cloud editing platform, overcoming one of the primary objections of migrating media workflows to the cloud.
“EditShare is honored to be recognized by NAB for our innovations in the cloud and the impact it has in moving our industry forward,” states Tracy Geist, CMO, EditShare. “EFSv seamless proxy editing brings the user experience, economics, and business continuity that our customers need to be successful working in the cloud. Our open platform is designed to enable our customers to stay focused on creative production, while enhancing workflows and growing their business. EFSv is how we win together.”
About Seamless Proxy Editing in the Cloud EFSv optimizes the use of both object and block storage located in the cloud to allow for savings up to 75% compared to the existing costs of cloud storage and workstations, enabling cloud editing for any size project.
A solution that solves the work arounds associated with proxy editing and conforming, EFSv facilitates a true seamless proxy editing experience for all editors including Adobe, Avid, Blackmagic Design and Grass Valley. Costs savings through better cloud storage management allows facilities to keep production content and archives online and available at all times.
About EFSv Cloud Platform
The EFSv platform supports industry-standard third-party creative tools for editing, audio mixing, and grading with best-in-class security capabilities such as file auditing to propel secure, end-to-end editorial workflows in the cloud. EFSv native drivers eliminate traditional IT bottlenecks and deliver superior performance in virtual environments. The RESTful API lets customers and technology partners easily automate advanced storage management workflows.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
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With fewer opportunities for in-person teamwork, collaborative, geographically-distributed media production workflows have quickly become a must have for traditional and nontraditional producers of video. In this webinar, AWS and EditShare will demonstrate how quickly and easily a cloud-based production studio can be spun up to connect teams all over the world. We will discuss the best practices in enabling cloud-based production with a focus on:
Scalable and cost-effective content production storage and media management on AWS
Balancing performance and capacity vs. cost
The ability to provide collaborative workflow environments with any mix of leading content tools
Open APIs for quick integration into media services and applications
See how easily an edit in the cloud environment can be provisioned and made operational in under an hour while hearing from AWS and EditShare technology leaders on best practices for production in the cloud.
Boston, MA – October 6, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions, today announced the launch of its EditShare Academy Sales Professional Certification program. The online course enables sales representatives to expand their understanding of the media production market and better articulate the value of EditShare solutions to help creative professionals around the world. The customer-centric curriculum provides sales professionals with the knowledge and confidence to recommend the right mix of services and solutions.
“While there may be many similarities, there are no two customers who are identical. We are seeing businesses enable entire teams to work from home while simultaneously building the media ecosystems necessary to reach audiences now and in the future. Aligning the sales teams of our partners to understand our customers requirements and the solutions that address those needs is a key component in delivering a world-class customer experience,” comments Tracy Geist, Chief Marketing Officer, EditShare. “It’s all about customer success. Our certified sales professionals recommend solutions from the customer’s perspective, ensuring investments address both immediate challenges and long term objectives.”
Upon completion of the EditShare Academy Sales Professional Certification track, certified sales professionals will be armed with the right tools to discover, and position the competitive advantages of EditShare’s EFSv cloud, EFS shared storage, and FLOW media management solutions, helping customers to choose the best solution and services for their operation.
The EditShare Sales Professional Certification track is available today for free for EditShare qualified Channel Partners. To learn more about EditShare Academy, including training dates and contacts, please visit www.editshare.com/editshare-academy.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Automating more than 50 Workflows, EditShare’s Secure Hybrid Media Foundation Ensures Zero Downtime for TV5’s Remote Productions
Boston, MA – October 1, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions, is helping broadcasters and media companies increase remote content production output to meet growing programming demands with its EFS shared storage and FLOW media management solutions. Phillipine-based TV5, a subsidiary of telecommunications giant Philippine Long Distance Telephone company (PLDT), implemented EditShare’s collaborative solutions at its Reliance and Novaliches operations, leveraging FLOW’s smart workflow and cloud capabilities to automate more than 50 manual workflows and increase remote production content output by up to 40%.
“With the pandemic, many staff had to work from home and thus we were unable to create enough new program content for our own schedule and for our partner channel and networks. To fill the programming demands, we used EditShare to tap into our archives, repackage content and share programs with our sister channels. We were able to use FLOW to automate many tasks and work remotely without having to add resources or increase the team’s workload,” states Angelito R. Salazar Jr., head of post-production, TV5. “EditShare professional services was key in helping us design the automated workflows. They dug deep into our operation to understand the review, approval and delivery process, helping us create the best possible workflow design.”
TV5, one of three main broadcasters in the Philippines, is dedicated to creating and delivering news, sports and thematic programming for the Philippine community and beyond. EditShare’s end-to-end smart workflow solutions offered a secure network enabling the TV5 team to remotely access content and facilitate the often extensive review and approval process and share newly created program packages from existing archives across sites and partner channels.
“It is EditShare’s open platform and cloud innovation that enables our clients to adapt their workflows and reimagine their business operations” states Alan Dishington, vice president of sales for APAC, EditShare. “TV5 is a prime example of how customers are using EditShare’s solutions in a secure hybrid cloud to successfully facilitate and automate their remote productions while massively scaling content output all without increasing resources. It’s a winning technology combination that is helping business thrive.”
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
In this overview, we’ll give a high-level view of the Helmut components and take a look at the basic functions that address the common pain points that every Adobe workgroup encounters.
Users of EditShare EFS shared storage and FLOW media management enjoy seamless integration of the Helmut solution taking their end-to-end workflow to the next level, offering complete project based workflows for Adobe workgroups.
Whether adding Helmut to an existing EFS & FLOW environments, or starting from the ground up with a new EFS/FLOW/Helmut system… let’s take a look at what Helmut has to offer!
What I love about working with film production crews and teaching a film class are the highly collaborative relationships formed while working towards a common goal. The interactions between students and their professor when working on a major project are just as “passionate” as the discussions between the director and cinematographer when discussing the art of the shot.
I have been fortunate to experience this collaboration from multiple perspectives, having spent more than a decade working in post-production on documentary and non-fiction projects for television and theatrical release. And I continue to work in this field designing collaborative workflows for filmmakers and facilities as a senior sales engineer with EditShare in Los Angeles, CA. I also teach giant screen (IMAX) film production to the next generation of filmmakers at the USC School of Cinematic Arts – my alma mater.
Matt Scott with his students at USC School of Cinematic Arts.
Teaching Students Across the Street and Halfway Around the World
The collaborative relationship between teacher and film student is a core element of film school. From my perspective as a professor, the pandemic has created unique problems – students and teachers are struggling to collaborate across time zones and geographies. They are also experiencing difficulties accessing materials and resources. This impacts the ability to teach, access to real-world experiences and more importantly, the students’ ability to learn.
As we start the Fall 2020 school year, my students live as near as across the street to as far as across an ocean from our classroom. My colleagues and I are finding that many US-based students are staying local to their hometowns, and the overwhelming majority of international students are unable to return back to campus at all. With students spread around the world, some in countries with online access restrictions, we have extreme time zone differences that add another hurdle to collaborating in real time.
While sometimes the course work is independent, filmmaking, especially for juniors, seniors and grad students is a highly collaborative course of study with teams of students working day and night to create their projects. Compounding the challenges of connecting and collaborating is the lack of access to real-world experiences.
Opportunities for students to gain hands on experience have taken a major hit. In April through June of this year, production nearly evaporated. Dropping 98%, only 194 shoot days were recorded in Los Angeles vs. the 8,632 shoot days recorded during the same period in 2019. It was the lowest filming level on record. Of the few internships still available, most are remote, denying students both real-world experience and industry relationships they will need to succeed.
Then there is access to the material that we teach in class. Some of the media we rely on to convey the concepts of our lessons is not readily available via Netflix, Hulu or Amazon Prime, yet it’s an important component to the core curriculum.
So, as educators, how do we enable creative collaboration that exposes our students to real-world production, including access to the materials they need – when they are attending class from across the street to half-way around the world?
Options for Collaboration, Access, and Continuity
This is where I’m proud to be part of a company that has a solution for educators who are facing this problem.
For more than a decade, EditShare has been actively used in higher educational settings all over the world. It has given thousands of students real-world experiences in filmmaking, journalism, sports, and production. Its project sharing features let teachers collaborate on a deeper level with students, while useful admin tools and SSO integration manage hundreds of student profiles from a single dashboard with ease. And with the release of EFSv, our cloud-based solution, EditShare can virtualize an entire education focused post-production environment, allowing students to upload and share their raw or proxy media and collaboratively edit directly from the cloud, collapsing the distance that may be separating students from their peers and teachers.
EditShare’s cloud-based EFSv solution, which is runs in cloud infrastructures such as AWS, Google Cloud, Tencent Cloud, and other public cloud environments, enables instructors to securely store and share raw or proxy media in the cloud, providing students seamless access to footage from their team’s project, regardless of where in the world each student may be.
Where EditShare cloud-based solutions really help education is through its remote editing capabilities. It supports all industry NLEs, so no matter the toolset a student has access to, they can participate in any project. Everything, including project sharing, editing, and bin locking, is virtualized. As a teacher, I can easily spin up an entire virtual classroom in moments, with all the computing power needed to complete real-world projects in the cloud.
EFSv solutions also optimize the cost of editing in the cloud. EFSv puts high-resolution files into cost-effective object storage but makes those files appear as if they are on a normal mounted block storage file system. At the same time, EFSv provides the scalable high-performance block storage needed for low-latency access to proxy files and renders. Proxies are generated by our FLOW media management system. Both high-resolution and proxy versions are accessible at all times, streamlining the editing workflow while minimizing costs.
For institutions that do not want to put everything into the cloud – EditShare’s FLOW and AirFLOW media management applications enable students and instructors to securely access the university’s private on-premise storage. Students can log-in, access course materials, including films they need to review as well as share their own projects. Teachers can use FLOW to review student work and provide feedback on the next steps.
Many hybrid cloud + on premise workflows are also available. Most popular is storing raw footage locally on campus and sharing proxy media through the cloud.
Making Lectures Accessible…Globally
Another new challenge with distance learning has been teaching via video conference, and institutional mandates to record our classes for asynchronous learning or other requirements. This is a great idea, but as anyone who has actually watched a recording of their class will know, there’s plenty of class time taken up with minor admin – like attendance, 1:1 conversations with students and even some technical issues that don’t need to be or shouldn’t be replayed publicly. This is where FLOW’s integration with Zoom has become extremely useful. FLOW is now able to automatically download all angles of a class recording, including the shared desktop, plus it downloads the AI speech to text transcription as markers on your video. Now instructors can quickly edit out any material that’s not germain to the lesson either with FLOW Story or with the NLE of their choice. We can even cut our recordings down into pod size modules making it easy for our students to find specific sections or topics they wish to review.
It’s All About Being Flexible
There is light at the end of the tunnel. Productions will return, many already have, and we’ll get to collaborate in person once again. But many of the new habits we’ve adopted during this pandemic might be to be so efficient that in many ways, there is no going back to how it once was.
Either way, EditShare has the flexibility to offer the classroom of the future—whatever that will look like–the capabilities it will need.
