September 2021

University of Hertfordshire

Customer Story

University of Hertfordshire, puts EditShare Solutions at the Core of Its Nationally Ranked Curriculum

Key Highlights

Enterprise Ready – IT-friendly and ultra-secure EditShare FLOW and EFS formed the media foundation to support the university’s two media labs consisting of 80 workstations as well as up to 400 Film and TV students who needed to access content remotely. 

Openness – Seamless integration with real-world tools Adobe Premiere Pro, Avid, Baselight, and Final Cut Pro ensured smooth project workflow and student collaboration. 

Future Proof – EditShare remote workflows supported critical remote production and review approvals, metadata entry, enabling students and teachers to do their coursework on campus and off.  

Automation – FLOW automation provided key efficiencies, including, managing the conversions of delivery formats for student project submissions. The consistency ensured access as well as managed storage volumes.

Competitive Proposal – EditShare’s competitive bid and robust offering stood out from the competition.

Background
Located in the picturesque Hertfordshire countryside in England, the University of Hertfordshire has a robust film and TV program with some 400 students. In 2018, the institution achieved the TEF gold rating by the UK government, the highest standard, for its teaching excellence framework. Thanks to its high-quality vocational content, graduates are ready for real-world careers upon entering the creative market.

The popular film and TV program recalibrates its curriculum every 5 years to ensure students are taught the latest techniques using modern filmmaking and video production technology. Just ahead of the COVID-19 shutdown, the university began its anniversary validation, selecting EditShare which supported multiple production and post-production workflows taught at the school, including remote-working workflows. Little did they know what lay ahead and how that investment in the future would enable them to keep the creativity flowing during a global pandemic.  

Widening the Opportunities to Learn
Principal lecturer, with a body of work that includes major motion pictures, Howard Berry brings a wealth of experience to the classroom. An Avid Certified Instructor, Apple Certified Master Trainer, and Blackmagic Design DaVinci Resolve Certified Trainer, Howard is also a savvy technologist who led the campus wide upgrade which coincided with the university’s course re-validation. Berry explains, “When we began the validation exercise, we had three different pathways that students could take: film and TV, documentary, film and TV fiction, and film and TV entertainment. People move from genre to genre, so we revised and consolidated to a unified film and TV production with a heavy emphasis on post-production. The new path would cover the range of productions as well as picture editing, color grading, visual effects, effects and, most importantly, the workflow side of things, giving students a more well-rounded education.” With the various productions consolidated into one track, Berry selected the EditShare EFS and FLOW solution to support the multiple workflows and various post-production tools used throughout the course. The open platform supported the university’s strategy for an integrated workflow that mapped back to real-world productions and provided a central shared storage platform to safely house content and easily manage student permissions from an administration module designed for educators.

Efficiency Through Automation
FLOW automation is key to streamlining the film and TV Program’s submission process. Berry explains the efficiency it has brought to the process, “FLOW hosts folders for all the student assignments. When they submit their QuickTime and finished version files to the EditShare system, FLOW automation scans the file and moves them into a folder only the lecturers can see. If the file is not in the right format, it will be scanned and transcoded. It also timestamps the submissions, so we know that the coursework was submitted on time.” Berry adds, “Some of the coursework is actual paperwork which is supposed to be submitted via the web portal, but students often hedge their bets and send it everything through FLOW, and FLOW automatically filters their PDFs into another folder. It’s a fantastic system where we can see all the relevant submitted files all the time. And it runs in a web browser, making it even easier for me to manage and share with my colleagues.”

Flip to Remote Production Overnight
The EditShare installation had been done just ahead of the pandemic, which enabled the film and TV department to continue its coursework after the world shut down. Key to the success of the remote production was EditShare’s FLOW, AirFLOW and FLOWStory. FLOW media management provided the media management foundation with AirFLOW and FLOWStory providing cloud-based editing, review and approval. Berry explains just how important these features became during the pandemic. “Without FLOWStory, the only option was to have students come into the university lab to work on their edits. During a pandemic the thought of having to go this route was not an option and our labs were closed for half of the year. FLOWStory was a light install that ran on Windows and Mac and would allow the students to edit from anywhere. It was perfect.” Berry adds, “As the students dived deeper into the application, they discovered that it could do 4k multi-camera editing and export the EDL directly into an NLE. And of course, AirFLOW gave us the important remote review and approval capabilities. Just incredible that we could slip into remote working so quickly. Weekly edit reviews, where staff and students would usually have to gather together, became easy with AirFLOW remote viewing and review markers added to the timeline with notes that the students could instantly see and act upon.” 

It’s All About Flexibility
For Berry, production has typically been rigid with required specifications and hardware.  With EditShare, the restrictions of connecting with other systems and geographic boundaries have been lifted. It allowed them to be adaptable to extremes. One degree project this year, “My Hundred Brothers and Sisters”, has involved students at a partner film school in Poland filming on behalf of Hertfordshire students who couldn’t travel abroad. The footage was sent from Poland over the internet, and the editor of the project was able to save it directly onto their dedicated 2TB EditShare space – instantly making it available to the director to review, the assistant editor to log and add metadata, and for transcripts to be prepared before the cut. The whole team could see the footage remotely any time they wanted to access it. Berry concludes, “We have many students who cannot return to campus because of the pandemic for one reason or another and they are still doing the coursework, they are still doing the training, and they are still able to learn because we are using EditShare. It’s an amazing gift of being able to do what we want and in any kind of way that we want to deliver it now. And I am very grateful.”

EditShare Solutions

FLOW media management provides a control layer for managing millions of assets as well as tools for ingest/log, browse, automate, and distribute
AirFLOW facilitates remote production including review and approval workflows
FLOW Story editor supports remote storyboarding and remote editing 
EFS provides media engineered shared storage 

More Info

Looking to Modernize Your Remote Production Workflows?

Our professional services team can help you scope the optimal solution for your project.

New workgroup permissions, NDI Support, and third-party integrations enhance workflows for admins and video editors

Boston, MA – July 1, 2021 – EditShare®, a technology leader that delivers software to enable collaborative media workflows for storytellers, announced today a number of key enhancements to its EFS and FLOW solutions. As the intelligent media control and management layer for on-premises and cloud, EditShare solutions enable collaborative media production workflows including storyboarding, review and approval, storage management, archiving and distribution.

FLOW Key Enhancements

EditShare customers can watch the FLOW Q2 update video to learn more about the new features and capabilities.

NDI and H.265 Scan Support

Group Permissions with Support for Projects, Metadata and Channels

Forced Logout from all FLOW Clients

Metadata and Mapping

Video Previews Available for Real-time Preview of SDI/NDI

Integration with Mobius Vision AI – Facial Recognition

Support for the latest Archiware Release

EFS Key Enhancements

EFS Control: Advances in our new Web-Based UI with User Groups Support

Active Directory

Audit and Monitor

EFS Storage Optimization

“Our commitment to customer success drives our roadmap,” comments Sunil Mudholkar, vice president of product management, EditShare. “This release of EditShare software enhances support for large-scale installations and complex workflows where customers need greater control without losing the nimble flexibility, making EFS and FLOW even easier to use on a day-to-day basis.”

For more information on FLOW, please visit https://editshare.com/products/flow-media-management/.

For more information on EFS, please visit https://editshare.com/products/efs-storage/

About EditShare
EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.

©2021 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534

EFS media platform provides video professionals a powerful collaboration and storage solution

Beijing, China – June 23, 2021 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions, today announced that it has deployed its EditShare EFS solution at Malanshan Video Cultural and Creative Industry Zone (The Zone). Located in Changsha, China, The Zone is known as a “World Media Arts City” that integrates creativity, culture, and technology into the fabric of its community. As the cultural epicenter of China, The Zone draws filmmakers and artists, boasting a thriving digital media market. The EFS solution, which was installed by EditShare partner Thinktone Technology at the park’s main creative hub, integrates with a wide range of production and post production solutions including key editing applications Adobe® Premiere® Pro, Avid Media Composer®, Apple Final Cut Pro® X and Blackmagic Design’s DaVinci Resolve.

“Media production is fluid and collaborative. In order to achieve full artistic expression, you need a foundation that connects artists with tools to fuel the creative workflow process,” Alan Dishington, vice president of sales for Asia Pacific, EditShare. “EditShare has always designed products that prioritize creative users with no compromise on technology. Creative professionals are abstracted from the complexity of modern media management while the technology at the heart of the EditShare products is designed to the very best principles of software engineering. All of this is wrapped in the imperative that our systems are open and scalable in order to adapt to future requirements.”

About EditShare EFS Media Engineered Storage
Powering faster EditShare storage nodes and networks, EFS enables media organizations to build extensive HD, 4K, and 8K collaborative workflows. To the end-user, EFS is a fast and flexible, collaborative, easy-to-use, storage space with an incredible throughput performance. To the engineers who manage it, EFS offers a scalable, stable, and incredibly secure media storage platform.

Unlike generic IT storage systems, EditShare has written its own efficient drivers for EFS, for use with Windows, MacOS and Linux. Users access more real-time video streams, without the bottlenecks caused by legacy network protocols.The open platform features robust APIs for extensive integration and workflow optimization. 

The EFS product line offers solutions for on-premise, hybrid and cloud-based workflows.  Other feature highlights include:

For more information on EditShare solutions, please visit the website at www.editshare.com

About EditShare

EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.

©2021 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Cat Soroush
Zazil Media Group
(e) catherine@zazilmediagroup.com
(p) +1 (631) 880-9534

EFS 媒体平台为视频专业人士提供强大的协作和存储解决方案

中国北京 – 2021 6 23 专业从事协作、安全和智能存储解决方案的科技领先企业 EditShare® 今日公告称,EditShare EFS 解决方案已在马栏山视频文创产业园(“产业园”)成功部署。产业园位于中国长沙,被誉为集创意、文化、科技于一体的“世界媒体艺术之都”。作为中国的文化中心,产业园吸引了众多的电影制作人和艺术工作者,推动了数字媒体市场的蓬勃发展。EFS 解决方案由 EditShare 的合作伙伴 Thinktone Technology 安装在园区主创作中心,集成了包括关键编辑应用程序 Adobe® Premiere® Pro、Avid Media Composer®、Apple Final Cut Pro® X 以及 Blackmagic Design’s DaVinci Resolve 在内的一系列制作和后期制作解决方案。

媒体制作具有流动性和协作性。为了达到充分的艺术表现力,需要一个能够将艺术工作者与多种工具相连接起来的基础设施来推进创作工作流程,EditShare 亚太地区销售副总裁 Alan Dishington 表示,“EditShare 设计的产品始终优先考虑创作用户的需求,但在技术上不作任何妥协。专业的创作人员从复杂的现代媒体管理中解放出来,EditShare 产品的核心技术则是按照软件工程的最佳原则设计的。所有这些都要求我们的系统必须是开放的、可扩展的,以适应未来的需求。

关于 EditShare 的 EFS Media Engineered Storage
 EFS 支持更快的 EditShare 存储节点和网络,让媒体企业能够构建广泛的 HD、4K 和 8K 协作工作流程。对终端用户来说,EFS 是一个快速、灵活、协作、易于使用的存储空间,具有令人难以置信的吞吐能力。对于管理它的工程师来说,EFS 提供了一个可扩展的、稳定的、极其安全的媒体存储平台。

与一般的 IT 存储系统不同,EditShare 为 EFS 编写了自有的高效驱动程序,适用于 Windows、MacOS 和 Linux 操作系统。用户可以访问更多的实时视频流,而不会出现传统网络协议造成的瓶颈问题。这种开放的平台具有可进行广泛集成和工作流优化的稳健 API。

EFS 产品系列可为本地、混合和基于云的工作流提供解决方案。

其他突出功能包括:

如需有关 EditShare 解决方案的更多信息,访问网站 www.editsharechina.cn

关于 EditShare

EditShare 是联网共享存储和智能工作流解决方案的领先科技企业,产品广泛应用于制作、后期制作、新媒体、体育和教育市场。无论您需要的是本地、基于云的或是混合解决方案,我们的产品在每一步都能提高效率和工作流程协作。这些产品包括媒体优化的高性能共享存储、存档和备份软件、全套媒体管理工具以及支持在整个工作流集成的一组稳健开放式 API。客户和合作伙伴的成功是 EditShare 价值观的核心,确保为用户提供一流的产品体验。

©2021 EditShare LLC. 保留所有权利。EditShare® 是 EditShare 的注册商标。

媒体联络
Cat Soroush
Zazil Media Group
电子邮箱:catherine@zazilmediagroup.com
手机:+1 (631) 880-9534

Our Director of Business Development, Jeff Barnes, sat down with SVG’s Chief Editor, Jason Dachman, to provided an update on our EFS collaborative storage and FLOW media management solutions and to highlight some of the key partnerships that are strengthening our presence in the sports industry.

Details

** This webinar has passed. Please fill out the form to access the recording.

May 12
Session 2: 3:00 PM USA Eastern Time (duration 1 hour)

Join EditShare’s VP of Business Development, Tom Rosenstein, and Lead Pre-sales Engineer, Nathan Rausch, as they outline the pragmatic steps toward a complete end-to-end production workflow in the cloud. Each stop along the way brings maximum value for an incremental investment. We’ll share sample diagrams, demos, and cost comparisons for cloud production workflows to help begin your Journey to the Cloud.

Save Your Seat

Webinar Speakers

Dan Schaffer,
Director of Partner Strategy and Enablement, EditShare
Tom Rosenstein,
VP of Business Development,
EditShare
Nathan Rausch,
Lead Pre-Sales Engineer,
EditShare

Other Sessions

Details

** This webinar has passed. Please fill out the form to access the recording.

May 12
Session 1: 9:00 AM USA Eastern Time (duration 1 hour)

Join EditShare’s VP of Business Development, Tom Rosenstein, and Lead Pre-sales Engineer, Nathan Rausch, as they outline the pragmatic steps toward a complete end-to-end production workflow in the cloud. Each stop along the way brings maximum value for an incremental investment. We’ll share sample diagrams, demos, and cost comparisons for cloud production workflows to help begin your Journey to the Cloud.

Access the Recording

Webinar Speakers

Dan Schaffer,
Director of Partner Strategy and Enablement, EditShare
Tom Rosenstein,
VP of Business Development,
EditShare
Nathan Rausch,
Lead Pre-Sales Engineer,
EditShare

Other Sessions