EditShare’s 2025 Milestones & What’s Next for 2026
As we near the close of 2025, I’ve been reflecting on a central theme: momentum. This year hasn’t just been about steady progress; it’s been about leaps forward in how media teams create, collaborate, and deliver across global operations.
It’s been a year in which we challenged ourselves to do more and to do it smarter.
2025: A Year of Innovation, Integration & Impact
When I think of the stories from this past year, a few threads stand out:
NAB & IBC: Showcases of Progress
At NAB 2025, we rolled out enhancements across EFS, FLOW, and more, demonstrating how EditShare continues to lead in media workflows.
At IBC 2025, our announcements included new performance innovations in both the Ultimate storage portfolio and FLOW’s capabilities.
These events weren’t just about product launches; they were opportunities to see how real users deploy, test, and push our systems in the wild.
FLOW: More Than a Tool; A Platform for Transformation
One of our proudest achievements this year has been advancing the FLOW ecosystem in ways that directly address customer pain points, especially around media management and automation.
- We launched FLOW Core: Log, Search & Organize, enabling teams to centralize media assets across tiers (on-prem, nearline, cloud), with advanced search, metadata, and intuitively organized structures.
- We have made FLOW Core available with an unlimited license, so organizations aren’t constrained by seat count when scaling their media operations.
- Through FLOW Automation, we’ve extended what “hands-off media processing” means—intelligent workflows capable of handling ingest, transcoding, tagging, file movement, QC, and more, all based on triggers and templates.
- We reinforced how these capabilities tie in with storage: as EFS scales, FLOW scales, allowing media teams to focus on creativity, not infrastructure.
Together, these advances have helped customers reduce the “grunt work” of media production, improve asset discoverability, and better connect distributed teams.
MediaSilo & Screeners.com: Raising the Bar for Secure, High-Performance Video
This year was especially transformative for our SaaS ecosystem, with major breakthroughs across MediaSilo and Screeners.com.
We introduced a next-generation forensic watermarking engine that dramatically improved both playback quality and extraction speed. By reducing the required video duration for a valid forensic pull from three minutes down to just 20 seconds, we not only strengthened content security but also enhanced the viewer experience across devices and bandwidth conditions.
On Screeners.com, we rolled out an entirely new viewing experience. Modernized, elegant, and optimized for the way today’s marketing, awards, and distribution teams screen content. With faster load times, improved accessibility, and a fresh design, the new viewer delivers a more intuitive, cinematic experience for creators and audiences alike.
Together, these innovations advanced our mission to deliver world-class, secure, and scalable video experiences for media organizations around the globe.
Growth, Reach, and Resilience
Beyond the technology, 2025 saw deeper engagement in new markets, more customers entrusting us with complex workflows, and stronger alliances with partners who bring EditShare into local contexts. Our support systems, deployment capabilities, and channel network all matured this year to match the demands of bigger, more geographically distributed media operations.
To Our Community, a Forward Look
2025 was a year we delivered together. Our customers, partners, and teams challenged us, questioned assumptions, and shaped our priorities. The results are visible: shorter turnaround times, media libraries that “just work,” and global teams collaborating without friction.
As we welcome 2026, my hope is simple: that each of you using EditShare feels confident that the platform is evolving, responsive, and always working to alleviate frustration, not add complexity.
Let’s keep raising expectations, not just of what media tech can do, but of how technology should serve creativity.
Here’s to another bold year.
Brad Turner
CEO, EditShare
