Demand Generation in 2021: A Year of Discoveries & Opportunities

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January 27, 2021 @ 11:00 am 12:00 pm

Webinar Agenda

For most of 2020, B2B marketing leaders have been reacting and pivoting to the challenges of a global pandemic. In fact, the recently published report State of Demand Gen 2020* showed that 55% of marketers have increased demand gen activity since the pandemic began and 78% stated that they expect their demand gen budgets to either grow or stay the same in 2021.

So what happens next? Does a vaccine shift your strategy? How much do you pivot?

Demand Generation in 2021: A Year of Discoveries & Opportunities is an UnWebinar, in other words it’s the opposite of a traditional webinar! Our UnWebinars are engaging, interactive and fun with speed rounds and questions built by you and answered by a panel of your peers to discuss and uncover the discoveries and opportunities of 2021. The agenda has been built around YOUR needs and will answer questions and concerns like:

  • What will inbound and outbound Demand Generation look like post vaccine?
  • How are you mapping Demand Gen tactics to the buyers journey and measuring ROI?
  • How will your ABM strategies evolve in 2021?
  • How do you plan/budget for tradeshows and events in 2021?
  • When will we “flip the switch” back to in-person demand?

This is an UnWebinar you cannot afford to miss.

BONUS: 100 Lucky registrants will receive an AWESOME gift through priority mail direct to your current (home?) office address (used only to mail this gift). Upon registering, please indicate an address you’ll be able to sign for delivery.

Frost and Sullivan

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