NAB 2024 Wrap Up

It’s hard to believe we participated in our 20th National Association of Broadcasters (NAB) show in Las Vegas last week! As always, NAB provided a fantastic opportunity for us to showcase our latest innovations, like the new NVMe unit, EFS swift link technology and the new review enhancements for MediaSilo. It’s a lot of work, but it allows us to connect with industry experts, bring together our globally distributed team and gather valuable feedback from our esteemed customers and partners. We had a terrific show, and we appreciate everyone who made time to visit the booth. 

NAB reports that more than 61,000 people attended the show this year, with more than 27 percent coming from outside the United States. 

“We’re blown away to see over half of our attendees this year experiencing NAB Show for the first time,” said Karen Chupka, incoming executive vice president and managing director of NAB Global Connections and Events. “This, and the strong international attendance, proves that NAB Show is where global storytellers come to find the tools and technologies needed to create, distribute and monetize content.”

From AI-powered production tools to immersive virtual reality experiences to the evolving creator economy, seeing the innovation in tech for broadcast and delivery and everything in between is always inspiring. Here are a few highlights that we noticed at this year’s NAB.

AI is everywhere

Artificial intelligence is on everyone’s mind, from production to sports to the newsroom. Touching every industry, AI dominated the conversation at this year’s NAB, where cutting-edge technology and innovative strategies are redefining how we create, share, and consume content. These are a few trends in conversation:

Learn more about how FLOW’s AI solutions can help you work more efficiently. 

Virtual production

Vegas, where the ridiculously cool Sphere shines brightly in the sky at all hours of the day and night, is perhaps the perfect place to promote virtual production. 

The 360 / virtual video industry continues to grow, with more channels for consuming immersive content than ever before. Combine these advancements with new, affordable and evolved spherical cameras that simplify how you capture footage, and you have an industry on the verge of exploding.

Showcasing its evolution into a mature and immersive technology, companies showed off their seamless synergy between cameras, lights, and screens in real-time, revolutionizing the creative process for professionals and enthusiasts alike. LED walls drew audience members in like flies. We particularly enjoyed this display by YesTech. 

Creator economy

In response to the thriving creator economy, NAB launched the Creator Lab and expanded show programming to include more pioneering creators to share their insights with the next generation. Covering topics from streaming and television to global distribution, AI, shifts in the media landscape and innovative audience-building methods, sessions offered insights from digital disruptors influencing and directing the movement.

Inside the Creator Economy editor and publisher Jim Louderback confirmed for attendees that “short form [content] is not going anywhere,” despite some articles proclaiming a return to long-form media. “People will be consuming a lot of it in those gaps of time between when they’re living their real life,” he says. 

See how EditShare can help small teams in the creator space get more done with EFS storage solutions and our new FLOW + MediaSilo integration. 

Everyone needs faster storage

Audiences are demanding higher resolution, which means creators need more storage. Luckily, our new NVMe node does just that, which led to great conversations on its impressive performance and stats – three times more bandwidth and throughput compared to traditional SSD storage solutions, which, by definition, were 5-times faster than HDD nodes. Specifically designed for high-end finishing work and file-per-frame workflows in the post-production and VFX market, EFS NVMe enables creative editors to stay in their creativity zone without any limitations on codec, frame rate or plate size. 

Learn more about our new NVMe node now

Cloud workflows are still the goal

While the MovieLabs 2030 vision is still a ways off from reaching its goal of a fully cloud-based workflow, attendees at this year’s conference were still interested in integrating the cloud in some fashion in the future. A study of NAB attendees found that while current usage and interest varies, there’s a clear path towards considering or planning for increased cloud-based storage and hybrid workflows, driven by the need for greater efficiency, scalable resources and the creative influence of real-time collaboration.

Learn more about how EditShare’s technology can streamline a secure, cost-efficient path to the cloud

Channel partners

One of the biggest perks of NAB is getting to spend time with our channel partners! The night before the show, we had a wonderful meeting with partners from around the world, where we awarded Key Code Media as Channel Partner of the Year! Thank you to everyone who came out to learn about the latest EditShare news.