Cut to the Chase: The “Swiss Army Knife” of Productivity with Lucy Seaborne
In the high-pressure landscape of 2026, media teams are constantly tasked with delivering more content in less time. To stay ahead, your infrastructure needs to do more than just store files, it needs to act as a force multiplier.
In this installment of our Cut to the Chase series, EditShare’s Shanna is joined by FLOW product expert Lucy Seaborne to dive into three features that turn FLOW into the ultimate “Swiss Army Knife” for post-production efficiency.
1. EditShare One: Ending the “App Juggling” Era
For years, media professionals have been forced to bounce between different applications to search, log, and ingest media. This “context switching” is a silent productivity killer. EditShare One solves this by providing a unified, browser-based experience that serves as a single point of entry for the entire team.
Rather than managing a fragmented toolkit, users access tailored modules designed for their specific roles. Whether it’s a producer checking a simplified dashboard or a media manager scheduling complex ingest feeds, the interface remains consistent and accessible from any browser. By centralizing these tasks, teams can eliminate the friction of software silos and focus entirely on the creative output.
2. Speed Over Friction: The Seamless Proxy Workflow
Remote work is no longer a luxury; it’s the standard. However, the biggest hurdle for remote editors has traditionally been the “relinking drama” between low-res proxies and high-res masters. Lucy highlights how FLOW removes this bottleneck by automatically generating high-quality proxies the moment media hits the system.
This allows editors to begin cutting on a standard Wi-Fi connection immediately—even for 8K projects—without waiting for massive file transfers. The real magic happens during the finish: with a single toggle in the FLOW panel, the NLE switches back to the high-res media for final color and export. This creates a friction-free bridge between the rough cut and the final delivery, regardless of where the editor is located.
3. FLOW Automation: The Assistant Who Never Sleeps
Manual “grunt work”—like transcoding, moving files to the correct folders, and sending “media is ready” notifications—can consume up to 20% of a creative team’s day. FLOW Automation functions as a background assistant that handles these repetitive tasks without human intervention.
By building customizable, “set it and forget it” workflows, administrators can ensure that every file is QC’d, renamed, and delivered to the right department automatically. With hundreds of possible configurations, this engine doesn’t just save time; it virtually eliminates the risk of human error in file management, keeping the creative team focused on the story rather than the folder structure.
Reclaim Your Creative Time
The goal of FLOW isn’t just to manage assets—it’s to return hours to your production schedule. From a unified interface to an automation engine that handles the heavy lifting, these features are designed to help your team work smarter, not harder.
Watch the full episode below to see these features in action and learn how to get your creative time back.
Amsterdam, 12 Septemver 2025 – EditShare, the technology leader that enables storytellers to create and manage media, is unveiling major product advancements at IBC 2025. From new NVMe storage options to powerful automation features in FLOW, the announcements underscore EditShare’s commitment to delivering high-performance, collaborative solutions for modern production and post.
FLOW Automation: Smarter Remote Collaboration with “Send to Site”
EditShare is introducing FLOW Automation’s new “Send to Site” task, designed to make moving media and metadata between locations faster, secure and more reliable. Built on EditShare’s Multisite architecture and Warp accelerated transfer services, Send to Site enables direct transfer of high-resolution media, proxies, and metadata between EditShare systems.
This removes the need for manual sidecar files or redundant proxy generation, saving time and reducing errors. Integrated with EditShare One, teams can schedule entire media space transfers, trigger automated workflows, or simply right-click and send assets between locations.
The feature has been hardened in demanding real-world deployments and is available now in FLOW 2025.2.0.
Ultimate EFS Field: More Capacity, More Power On the Go
First launched at IBC 2024, the Ultimate EFS Field portable NVMe-powered storage has been dramatically expanded for 2025. Now offering up to 122 TB of ultra-fast NVMe storage, EFS Field is built for capturing dailies, editing in the field, and keeping productions moving no matter where the shoot takes place.
The system’s airline-friendly design and rugged build make it ideal for mobile crews, while full integration with the EditShare multisite ecosystem ensures footage can be securely transferred back to base with SwiftSync.
EFS Ultimate NVMe: New Options for Every Workflow
EditShare is strengthening its NVMe lineup with three complementary options:
Ultimate 24 NVMe NodeNow shipping. This flagship NVMe solution delivers extreme bandwidth for uncompressed, file-per-frame workflows including 8K finishing. With over 24GB/s aggregate performance, it enables real-time DPX capture and playback previously limited to costly SANs.
Ultimate EFS NVMe Lite, debuting at IBC 2025. NVMe Lite offers a more accessible entry point to NVMe performance. Featuring 8 NVMe drives in a 2RU form factor, it delivers up to 14GB/s read throughput per node, making XOR-protected NVMe groups achievable at lower cost and scale.
Ultimate Hybrid NVMe/HDD Node. Also new for IBC 2025, this hybrid system combines NVMe performance with high-capacity HDDs in a single chassis. Users can define separate storage tiers, moving projects between HDD and NVMe as needed without downtime. The hybrid node is ideal for facilities balancing everyday 4K offline workflows with occasional ultra-high-bitrate finishing projects.
“Today’s creative teams need storage and workflow tools that are as flexible as they are powerful,” said Tara Montford, EVP Sales and Co- founder EditShare . “From high-capacity field systems to cost-optimized NVMe nodes and intelligent cross-site workflows, we’re giving customers more options to accelerate production while keeping collaboration front and center.”
Press Contact Katharine Guy katharine.guy@editshare.com
Boston, MA, and Prague, Czech Republic, Aug 21, 2025: EditShare, a leader in collaborative media storage and intelligent workflow solutions, and Octopus Newsroom, a global provider of newsroom computer systems (NRCS), today announced a fully integrated, end-to-end newsroom solution to be showcased at IBC 2025 in Amsterdam (September 12–15).
The partnership combines Octopus’ story-centric newsroom platform with EditShare’s high-performance media infrastructure, enabling news teams to plan, produce, and deliver stories with greater speed, scalability, and collaborative efficiency. The joint solution empowers broadcasters to meet the demands of today’s fast-paced, multi-platform news landscape.
A Unified Ecosystem for Modern Newsrooms
Octopus NRCS is built for story-first production, supporting everything from single-channel broadcasters to global networks. With more than 100 third-party integrations via MOS protocol and APIs, Octopus enables real-time script editing, rundown management, and publishing to broadcast, digital, and social channels. Its open approach ensures compatibility with studio automation, playout, graphics, and AI-driven tools, giving journalists the flexibility to focus on storytelling.
EditShare complements this with robust media infrastructure, including:
EFS Shared Storage is a media-engineered file system delivering more than 20GB/s throughput and scaling beyond 20PB. High-availability configurations and native drivers for Adobe Premiere Pro, Avid Media Composer, and DaVinci Resolve ensure uninterrupted collaboration for editing teams.
FLOW Media Asset Management automates ingest, proxy creation, versioning, and AI-driven metadata tagging. Integrated with Octopus, FLOW accelerates content search and retrieval, giving journalists immediate access to assets during breaking news.
Multi-Channel Ingest captures satellite, field, and agency feeds for instant use in scripting, editing, and playout.
Vbox Rundown Integration connects directly with Octopus via MOS, allowing producers and directors to manage rundowns, preview assets, and adapt live output in real time.
Together, the two systems create a connected newsroom environment that allows teams to gather, edit, and deliver content faster, with confidence and flexibility at every stage.
Why It Matters for Newsrooms
The joint solution addresses key challenges facing today’s news operations:
Speed: Multi-channel ingest, NVMe-powered storage, and FLOW automation provide instant access to high-resolution assets, cutting prep time for editing and publishing.
Collaboration: Journalists, editors, producers, and directors can work in parallel across locations, supported by native integrations between Octopus and FLOW, enabling instant asset access and synchronized rundowns.
Scalability: From 32TB to more than 20PB, EditShare infrastructure grows with newsroom demand, from local stations to 24/7 global networks.
Open Ecosystem: Over 100 MOS and API integrations, including AI transcription, graphics, and playout, ensure future-ready workflows.
“Octopus NRCS is built to meet the demands of modern journalism, where speed and collaboration are critical,” said Gabriel Janko, COO of Octopus Newsroom. “Our partnership with EditShare at IBC 2025 showcases how our open ecosystem, combined with EditShare’s high-performance storage and asset management, delivers a unified platform that lets newsrooms focus on storytelling, not technology. This integration enables journalists to break news faster while maintaining creative control across all channels.”
“EditShare’s mission is to provide media teams with tools that accelerate workflows and foster collaboration,” said Tara Montford, EVP Sales and Co-Founder of EditShare. “At IBC 2025, our integration with Octopus NRCS demonstrates a true end-to-end solution for newsrooms. By combining EFS’s high-availability storage, FLOW’s intelligent media management, and Vbox’s MOS-driven rundown capabilities, we’re enabling broadcasters to deliver high-quality news with agility and confidence, no matter the scale.”
Experience It at IBC 2025
Visit Octopus Newsroom at Stand 6.C12 and EditShare at Stand 7.A35 to see the solution in action. Live demos will showcase the full workflow, from ingest and planning to scripting, rundown management, and playout, highlighting how the two companies are empowering news teams to deliver compelling stories faster across every platform
To book time with us at the show, please click here
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
About Octopus Newsroom Octopus Newsroom is a global leader in newsroom computer systems, offering Octopus 12 NRCS and iReporter User-generated content platform for modern news production. With over 400 customers worldwide, Octopus supports flexible, story-centric workflows and integrates with over 100 broadcast technologies, empowering newsrooms to create and publish efficiently.
In our modern media landscape, production teams are pushed to create more content than ever, often from remote or unpredictable environments. Whether you’re producing breaking news, a documentary in the field, or a high-stakes sports broadcast, the expectation is the same: immediate access to footage, real-time collaboration, and secure off-site editing.
Unfortunately, traditional workflows can’t keep up. Media often has to return to base before editing can start, connections are slow and unreliable, and teams end up working in silos, delaying production and driving up costs.
That’s where EditShare comes in. Our production asset management system is designed for hybrid and fully remote teams, giving you the tools to move files, metadata, and projects between locations without friction.
Why Remote Video Workflows Fail, and How EditShare Fixes Them
For many media organizations, outdated post-production setups make remote editing almost impossible. Large files are difficult to transfer securely, collaboration tools are siloed, and metadata often gets lost in the process. EditShare’s approach solves these issues with integrated shared storage, MAM, and automation in a single ecosystem.
EditShare Tools That Power Remote and Hybrid Production
EditShare combines three powerful tools to deliver a remote video production workflow that just works:
FLOW Automation – intelligent workflow automation for media teams that speeds delivery from the field to the edit suite.
Together, they form a video asset management workflow that’s fast, secure, and built for collaboration.
Ultimate EFS Field Unit: Portable Shared Storage Anywhere
Think of the Ultimate EFS Field Unit as a mobile post-production hub. You can set it up in minutes, collaborate with multiple users on-site, and add metadata right after capture. It’s built to handle demanding formats and workflows wherever you’re working.
Why it matters: You don’t have to wait until you’re back in the office to start work. The footage is ready to view with proxies right away, so you can add metadata, tags, and markers. All available in a portable unit with tools you know and love at base, but available on the road.
Connecting to your shared storage from the field has never been easier. With ZeroTier VPN integration, you get a fast, secure link between your field unit and your main facility, without the complexity of traditional VPNs. That means remote video editing tools that let your team keep working, even from the middle of nowhere.
Why it matters: Enable secure, high-speed remote access allowing teams to collaborate seamlessly from anywhere as if they were on the same local network.
FLOW Automation: Workflow Automation for Media Teams
FLOW Automation is where the magic of customizable automated workflows for media teams comes to life. With its “Send to Site” feature, you can:
Send raw media, proxies, and metadata back to HQ
Include searchable tags, markers, and subclips
Trigger transfers with a watch folder, an event, or even a right-click
Why it matters: Editors at your main facility don’t have to wait for physical drives to arrive, they can start cutting as soon as the media is transferred with proxies and markers already in place. No waiting, no duplicated work. Learn more about FLOW’s intelligent automation tools.
Step-by-Step Remote Video Editing Workflow
Capture media in the field with the Ultimate EFS Field Unit.
Create proxies and metadata (markers, subclips, comments) on-site.
Connect securely using ZeroTier VPN.
Send assets to HQ with FLOW Automation’s “Send to Site.”
Begin editing instantly with all your metadata in place.
Why EditShare offers the Best Media Asset Management Software for Video Teams
Portable Shared Storage – Edit anytime, anywhere.
Powerful Automation – Eliminate manual steps.
Real-Time Collaboration – Keep remote and in-studio teams in sync.
Secure Remote Access – Protect your content without slowing you down.
Scalable Workflows – Ideal for indie shoots and enterprise-level production alike.
If you’re looking for a PAM for hybrid production teams that balances speed, security, and simplicity, EditShare is built for you. You can also explore our shared video storage solutions for even more flexibility.
From documentaries and news to sports and reality TV, EditShare empowers your team to work faster, safer, and smarter, no matter where your story takes you.
Ready to build your own killer remote workflow? Contact EditShare to learn how our tools can transform your remote and hybrid production workflows.
Boston, MA, 1 August 2025 – At IBC 2025, EditShare debuts the next evolution of its platform, built for media teams that demand real-time collaboration, AI-driven post, lightning-fast media-aware storage, and easy-to-use hybrid workflows. From post and sports to news and archiving, EditShare blends technical muscle with creative flexibility. Visit Booth 7.A35 to see how we’re pushing performance and energy efficiency, without sacrificing adaptability
What You’ll See at IBC
What’s New at IBC 2025
Expanded EFS Storage Solutions EditShare will premiere the latest Ultimate EFS Nodes, optimized for high-performance media workflows at any scale. Preview all-NVMe systems tailored for demanding 8K, VFX, and DI tasks. The newest EFS Field, portable, rugged, and now offering greater capacity, live ingest, and secure, verified media transfer, will also be featured. Additional updates to the Ultimate EFS lineup will be announced exclusively at the show, offering a hands-on look at the future of production workflows.
Next-Generation Collaborative Workflows Discover EditShare’s advances in collaborative workflows: MediaSilo’s integration with Louper enables real-time, frame-accurate review sessions without lag, downloads, or version confusion, allowing global teams to comment and approve instantly. A live Atomos Camera to Cloud demonstration will show proxy uploads directly into MediaSilo for immediate access, accelerating fast-turnaround projects.
Integrated Specialist Workflows On-booth demos showcase powerful integrations: Lasergraphics 5K 16-bit DPX film scanning with EFS, frame-accurate NDI ISO ingest with multi-channel recording, and comprehensive newsroom collaboration with Octopus.
“From green performance at scale to workflow flexibility across post, production, and archive, we deliver innovation shaped by customer insight,” said Tara Montford, EVP of Sales and Co-Founder of EditShare. “Whether you’re scaling up, streamlining reviews, or refining remote workflows, our solutions help teams move faster, collaborate better, and reduce friction. We look forward to showcasing these advances in Amsterdam.”
To book time with us at the show, please click here
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
Introduction
Accidental leaks of pre-release content can lead to significant financial losses and reputational damage. For professionals in film, television, and corporate video production, safeguarding sensitive material is paramount. EditShare’s SafeStream technology provides a robust solution to prevent unauthorized distribution and trace leaks back to their source, making it a trusted and secure video sharing solution for modern workflows.
What Is SafeStream?
SafeStream is a real-time video watermarking technology that embeds both visible and invisible (forensic) watermarks into video content, ensuring each copy is uniquely traceable. This dual-layered approach not only deters unauthorized sharing but also facilitates accountability by identifying the source of any leaks. It’s ideal for use as a watermarked video sharing platform or video DRM platform for media screeners.
How SafeStream Works
Visible Watermarks
Visible watermarks display user-specific information directly on the video, such as the viewer’s name or email address. This personalization discourages recipients from sharing the content, as they know it can be traced back to them.
Forensic Watermarks
Forensic watermarks are invisible markers embedded within the video file. They allow content owners to trace the origin of a leak without altering the viewing experience. This is particularly useful when visible watermarks are not feasible and when using an embargoed content distribution tool is critical.
Benefits of Using SafeStream
Leak Deterrence: Personalized watermarks make recipients think twice before sharing unauthorized content.
Traceability: In the event of a leak, forensic watermarks help identify the source quickly with detailed audit trails for shared media.
Compliance: Ensures adherence to industry standards and legal requirements for content security.
Integration: Seamlessly integrates with existing workflows in film, television, and corporate environments.
Implementing SafeStream in Your Workflow
Integrating SafeStream into your post-production process is straightforward. It can be applied during content review stages, internal screenings, or when sharing with external stakeholders. By embedding watermarks at these critical points, you maintain control over your content throughout its lifecycle.
Conclusion
Accidental leaks can have devastating consequences for media professionals. SafeStream offers a proactive approach to content security, combining visible and forensic watermarking to deter unauthorized sharing and effectively trace leaks. By incorporating SafeStream into your workflow, you protect your content, your reputation, and your career with a best-in-class secure video sharing solution.
Ready to elevate your content security? Discover how SafeStream can protect your valuable assets, visit our website and schedule a demo today:
If you’re managing video production with traditional IT storage, chances are your team is running into performance issues—dropped frames, offline media, slow load times, and frustrated editors. And it’s not their fault. They’re doing high-stakes creative work with tools that weren’t designed for the job.
Here’s why it’s happening—and what to do about it.
The IT Storage Problem
Most general-purpose IT storage systems are built to handle lots of small files and transactions—think emails, documents, or databases. These are low-throughput, high-IOPS (input/output operations per second) environments.
Video is the opposite.
Editing high-resolution media requires sustained throughput to stream large video files in real time. When multiple editors are working simultaneously, that demand only increases. Traditional IT storage just wasn’t built for this kind of load, and trying to make it work can lead to serious performance bottlenecks and creative downtime.
Dropped Frames Are a Symptom—Not the Root Cause
Dropped frames, playback lag, and crashes are warning signs that your storage system is under stress. These issues can interrupt workflows, delay projects and make collaboration nearly impossible. Editors may spend more time waiting for media to load than actually cutting footage.
And when projects go offline or files disappear mid-edit, you’re not just losing time and money—you’re losing trust.
The Case for Purpose-Built Storage
At EditShare, we’ve spent over a decade solving these problems for media teams so they can worry about the finished product, not storage. Our EFS shared storage system is engineered from the ground up to support the unique needs of video production. That means:
High-throughput performance: Stream high-bitrate media without dropped frames—even during node failures.
Media-aware architecture: Optimized for large files and real-time playback, not email attachments.
Collaborative editing workflows: Multiple users can work on the same project without stepping on each other’s toes.
Granular permissions: Keep media secure with project-based access control.
Scalability: Whether you’re a small post house or a large broadcast operation, EFS grows with you.
The Bottom Line
If you’re still relying on traditional IT storage, your team is working harder than they need to. Creative professionals deserve a system that supports their workflow, not one that holds them back.
It’s time to upgrade to a storage platform built for media.
The way creative teams review and approve video content hasn’t kept up with the speed and complexity of modern production. What was once a straightforward process to send a cut, get feedback, make changes has turned into something much messier. More stakeholders. Tighter timelines. Higher expectations for security and speed. And yet, many of the tools teams rely on still reflect an outdated reality.
After speaking with dozens of post-production professionals, editors, and creative teams, one clear theme emerged. Review and approval is one of the biggest bottlenecks in modern video production. Not because it’s inherently complex, but because the tools meant to support it often create as many problems as they solve.
The Three Jobs of Review & Approve
At its core, every review and approval workflow exists to do three things:
Make sharing easy and reliable. Creators need to distribute content quickly, without worrying about slow uploads, playback issues, or access problems.
Ensure control and security. Teams need to know who has access, who has seen what, and ensure that sensitive content stays protected from leaks or unauthorized distribution.
Gather feedback efficiently. The review process should capture input in a way that’s structured, clear, and actually moves the project forward.
When these jobs are done well, creative teams stay focused on the work instead of fighting the process. When they break down, frustration sets in, deadlines slip, and teams resort to workarounds that only make things worse.
Job 1: Make Sharing Easy and Reliable
At its best: Content reaches the right people without login friction, playback issues, or speed bumps. Sharing and access happen without unnecessary delays.
At its worst: The simple act of sharing a video turns into a technical problem. Uploads stall, links break, playback stutters, and creatives become the de facto IT support for their own projects.
How this job actually gets done:
Despite all the emphasis on software tools that capture feedback and share iterations, this job (simply getting your content into the hands of external collaborators) is the foundation. If you can’t do this (without problems, snags, or turning yourself into the IT handyman who unsticks the process), everything else stops.
Speed and reliability matter more than a slick interface. If the tool creates friction in sharing, teams will revert to email and cloud storage workarounds.
Where tools fall short:
Slow load times and buffering kill momentum. If a video stutters or fails to load, reviewers disengage and feedback slows down.
Uploads and downloads take too long. One team told us they nearly missed a live event deadline because their existing platform locked them out of a critical file at the last minute.
Playback isn’t universal. Teams need their content to work across desktop, mobile, and bad WiFi connection without needing re-exports at different quality levels.
Job 2: Ensure Control and Security
At its best: The team knows exactly who has access to what, security settings are intuitive, and no one loses sleep over leaks or unauthorized sharing.
At its worst: Review links get passed around unchecked, high-value content ends up in the wrong hands, and teams don’t know if their work-in-progress has been accessed by the right people.
How this job actually gets done:
Security is about confidence. Teams need to know that once they share a file, it won’t be accessed by the wrong people or left exposed by default settings.
Granular control over who can view, download, and share files matters just as much as how fast a video loads. Teams want default settings that ensure security without extra steps, easy ways to manage permissions on the fly, and real-time visibility into who has accessed what.
Control can also mean visibility – for instance, one customer we talked to deals with over 100+ external distribution partners that get sent dozens of assets before a live telecast. Being able to accurately track who has viewed the assets (and who hasn’t) is vital for getting ahead of broadcast issues (and ensuring SLAs are met).
Review links that get forwarded too easily. If content can be accessed by “anyone with the link,” teams lose control over who sees their work-in-progress.
Limited visibility into who’s watched what. Teams need better insight into whether the right people have accessed their content, not just vague view counts.
Job 3: Gather Feedback Efficiently
At its best: Feedback flows naturally, whether it happens inside the platform or elsewhere. Every note is clear, relevant, and easy to act on.
At its worst: Comments are scattered across emails, Slack messages, and spreadsheets. Reviewers hesitate to leave feedback because the process is too rigid or clunky.
How this job actually gets done:
Some feedback will always be gathered outside the platform. The higher the seniority of the external stakeholder, the less likely they are to leave comments “in the app.”
Tools that force a single, rigid review workflow create more problems than they solve. The platforms that embrace flexibility—acknowledging that there is no universal best workflow—stand to win.
Where tools fall short:
Logins create friction. External clients and executives don’t want to create an account just to leave a comment, so they default to email.
Feedback tracking is inconsistent. Some tools don’t let reviewers easily pinpoint exact sections of a video, leading to vague, hard-to-follow notes.
Too much structure slows things down. Teams bypass formal review tools because rigid workflows add unnecessary steps when they just need quick input.
What’s Next for Review & Approve Tools?
The next generation of review & approve workflows won’t just replicate existing processes with better UI. They’ll solve the deeper inefficiencies that frustrate teams today. Based on what we’re hearing, here’s where things are headed:
Security as a default, not a luxury. Teams shouldn’t have to pay extra just to know who’s watching their content or to ensure content doesn’t get into the wrong hands.
Feedback that works flexibly inside the app and beyond. The best tools acknowledge that review workflows happen across multiple channels and make it easy to consolidate input.
More automation that keeps things moving. Teams need tools that don’t just store feedback but actively help progress a project, whether through automated notifications, approval workflows, or smart routing of tasks.
Final Thoughts
After so many conversations with creative teams, one thing is clear: review and approval isn’t just about technology it’s about how work actually gets done. The best tools make sure the parts of the workflow that “just have to work” don’t even need to be thought about, and they acknowledge that different teams get feedback on their work in different ways.
The future of review and approval isn’t about adding more features—it’s about removing friction. The teams getting this right aren’t just adopting new tools; they’re embracing smarter, simpler workflows that help them move faster, stay secure, and focus on the work that matters.
Creative teams using MediaSilo can share, review, and get feedback on their content without friction, ensuring their work reaches the right people, stays secure, and moves forward without unnecessary delays.
Let’s be honest, unstructured media management is a mess. Hard drives sometimes get stacked like a game of Jenga, file names that might as well be written in a different language, and the ever dreaded moment when you realize the footage you need now is… somewhere. That’s not a workflow. That’s an obstacle course. And it’s slowing you down.
Adobe Insights: Creatives are wasting time
In a recent Adobe Transform Content Creation white paper, the research indicated that creative professionals often spend a significant portion of their workweek on repetitive tasks, including organizing content. Specifically, four out of ten creatives dedicate more than half of their workweek to such activities. That is a staggering number. Creatives are talented but they are expensive. You don’t want them spending that amount of time organizing content.
Meet FLOW: The digital glue of your workflow
If your creative process feels like herding cats, FLOW Media Management is the solution you didn’t know you needed. Whether your assets are on-premise, in the cloud, or anywhere in between, FLOW brings order to the chaos.
How FLOW makes your life easier
Capture easily. Ingest media, live or file based, no matter where you’re working.
Index like a pro. No more “final_version_v3_actualfinal.mp4.” FLOW automatically tags and organizes everything and can even change the name to something you will remember.
Manage without the chaos. Say goodbye to misplaced files and hello to a single source of truth in EFS. Projects based on Mediaspaces, what a novel idea
Move media smoothly. Transfer files without needing a UPS truck to ship a portable hard drive.
Share without fear. Collaborate instantly, securely, and without versioning nightmares.
Anywhere, Anytime, Total Control
FLOW isn’t just a tool, it’s the digital glue that holds your workflow together. Whether you’re editing from a high-end post suite or editing off your kitchen table, just like covid times, FLOW keeps everything connected so you can focus on creating, not searching.
The Final Word
Not using FLOW is like editing with boxing gloves on – unnecessary, frustrating, and painfully annoying. Creative teams that embrace proper media management are faster, more efficient, and definitely less stressed.
Talk to the EditShare team today and transform the way you work.
