Cut to the Chase: The “Swiss Army Knife” of Productivity with Lucy Seaborne
In the high-pressure landscape of 2026, media teams are constantly tasked with delivering more content in less time. To stay ahead, your infrastructure needs to do more than just store files, it needs to act as a force multiplier.
In this installment of our Cut to the Chase series, EditShare’s Shanna is joined by FLOW product expert Lucy Seaborne to dive into three features that turn FLOW into the ultimate “Swiss Army Knife” for post-production efficiency.
1. EditShare One: Ending the “App Juggling” Era
For years, media professionals have been forced to bounce between different applications to search, log, and ingest media. This “context switching” is a silent productivity killer. EditShare One solves this by providing a unified, browser-based experience that serves as a single point of entry for the entire team.
Rather than managing a fragmented toolkit, users access tailored modules designed for their specific roles. Whether it’s a producer checking a simplified dashboard or a media manager scheduling complex ingest feeds, the interface remains consistent and accessible from any browser. By centralizing these tasks, teams can eliminate the friction of software silos and focus entirely on the creative output.
2. Speed Over Friction: The Seamless Proxy Workflow
Remote work is no longer a luxury; it’s the standard. However, the biggest hurdle for remote editors has traditionally been the “relinking drama” between low-res proxies and high-res masters. Lucy highlights how FLOW removes this bottleneck by automatically generating high-quality proxies the moment media hits the system.
This allows editors to begin cutting on a standard Wi-Fi connection immediately—even for 8K projects—without waiting for massive file transfers. The real magic happens during the finish: with a single toggle in the FLOW panel, the NLE switches back to the high-res media for final color and export. This creates a friction-free bridge between the rough cut and the final delivery, regardless of where the editor is located.
3. FLOW Automation: The Assistant Who Never Sleeps
Manual “grunt work”—like transcoding, moving files to the correct folders, and sending “media is ready” notifications—can consume up to 20% of a creative team’s day. FLOW Automation functions as a background assistant that handles these repetitive tasks without human intervention.
By building customizable, “set it and forget it” workflows, administrators can ensure that every file is QC’d, renamed, and delivered to the right department automatically. With hundreds of possible configurations, this engine doesn’t just save time; it virtually eliminates the risk of human error in file management, keeping the creative team focused on the story rather than the folder structure.
Reclaim Your Creative Time
The goal of FLOW isn’t just to manage assets—it’s to return hours to your production schedule. From a unified interface to an automation engine that handles the heavy lifting, these features are designed to help your team work smarter, not harder.
Watch the full episode below to see these features in action and learn how to get your creative time back.
Media workflows are changing fast, not because of hype cycles, but because the volume, velocity, and expectations around video keep rising. Sports teams, brands, and enterprises are producing more content than ever, with distributed teams and tighter margins.
To understand what that means for 2026, I sat down with our CEO, Brad Turner, to talk through the trends he sees most clearly in customer conversations and how those realities are shaping EditShare’s roadmap.
Below, we break down the three trends that matter most and the practical implications behind them.
Trend 1: Sports teams and brands are becoming media companies
Sports organizations and large brands aren’t dabbling in content anymore, but running full-time production operations. What used to live with agencies is increasingly moving in-house, driven by the need for quicker turnaround, more control, and content tailored for dozens of distribution channels.
This shift has real staffing and workflow implications.
As Brad explains, editors are moving into non-traditional media roles and taking on different types of work than they did a decade ago. Agencies are still part of the ecosystem, but they’re no longer the default for day-to-day content. Instead, internal teams are being built to support always-on production, especially in sports and large corporate environments.
That shift creates a second-order problem: infrastructure that wasn’t designed to scale.
Most of these teams start small: a few editors, a handful of tools, and external drives stitched together with cloud services. That approach works early on, but over time, it becomes expensive, fragile, and hard to manage. Media sprawls. Costs creep up. Finding assets turns into a guessing game.
What Brad emphasizes here isn’t a single “right” architecture, but sustainability. Teams need to understand where their content volume is heading, how much work is local versus remote, and how often assets will need to move between storage tiers.
Rebuilding infrastructure every few years isn’t just disruptive. Migrating media is slow, costly, and risky.
The takeaway: content operations need systems that can grow with them, not quick fixes that collapse under scale.
Trend 2: AI is everywhere — but practicality matters more than promise
AI has become unavoidable in media technology conversations. But for most production teams, the question isn’t whether to use AI, it’s whether it actually saves time, reduces cost, and fits within security requirements.
Analytical AI — transcription, scene detection, logo, and facial recognition — directly addresses real production pain points: finding footage, reusing content, and eliminating manual busywork. But even those use cases come with constraints.
Cost, speed, accuracy, and security all matter, and optimizing one often impacts the others. Many teams are uncomfortable sending media offsite, even proxies. Others have been burned by AI services that fail, misidentify content, or charge repeatedly for reprocessing.
The result is skepticism, and rightly so.
EditShare is approaching this problem differently: integrating analytical AI directly into asset management workflows, rather than bolting it on as a separate service. The goal is simple: search once, find what you need, and move on, without duplicating effort or introducing new security risks.
This applies both on-prem and in the cloud. As Brad notes, customers don’t all want the same thing, and forcing them into a single deployment model creates friction. Practical AI needs to work where the media already lives, at a cost and speed that make sense for production teams.
Trend 3: Remote and hybrid work isn’t going away — complexity is increasing
Remote work isn’t a temporary adjustment anymore. Freelancers, agencies, in-house teams, and compliance stakeholders all need access to the same content, often at the same time.
The challenge isn’t just remote editing. It’s secure, reliable access across a fragmented workforce.
Most organizations now operate with mixed teams: internal staff, freelancers, and external partners. That means more people need access to content, and not all of them are on the same network, or even in the same time zone.
What customers consistently ask for is simple: the link should work, and it should point to the right version of the asset.
Security requirements complicate things further. Some organizations want everything on-premise, while others are cloud-native and don’t want to manage infrastructure at all. Most sit somewhere in between.
Brad’s key point is that there’s no single buyer profile anymore, and systems need to accommodate different security models without breaking workflows. That means fewer links, clearer versioning, and access that’s secure without being cumbersome.
When remote sharing fails, it doesn’t fail quietly. It slows reviews, creates confusion, and introduces risk, especially when multiple versions of the same asset are circulating.
What this means for 2026
Across all three trends, the pattern is consistent: media teams are being asked to do more, with more people involved, across more platforms, all without increasing complexity or cost.
Brad’s perspective reflects what customers are already experiencing:
Content volume is growing faster than infrastructure plans
AI must be useful, not experimental
Remote collaboration has to be reliable and secure, not improvised
These realities are shaping how EditShare is thinking about product development in 2026, with a focus on sustainability, practicality, and workflows that hold up under pressure.
Want the full conversation?
This post only highlights a few moments from the discussion. If you want deeper context on each trend, click the link below.
Amsterdam, 12 Septemver 2025 – EditShare, the technology leader that enables storytellers to create and manage media, is unveiling major product advancements at IBC 2025. From new NVMe storage options to powerful automation features in FLOW, the announcements underscore EditShare’s commitment to delivering high-performance, collaborative solutions for modern production and post.
FLOW Automation: Smarter Remote Collaboration with “Send to Site”
EditShare is introducing FLOW Automation’s new “Send to Site” task, designed to make moving media and metadata between locations faster, secure and more reliable. Built on EditShare’s Multisite architecture and Warp accelerated transfer services, Send to Site enables direct transfer of high-resolution media, proxies, and metadata between EditShare systems.
This removes the need for manual sidecar files or redundant proxy generation, saving time and reducing errors. Integrated with EditShare One, teams can schedule entire media space transfers, trigger automated workflows, or simply right-click and send assets between locations.
The feature has been hardened in demanding real-world deployments and is available now in FLOW 2025.2.0.
Ultimate EFS Field: More Capacity, More Power On the Go
First launched at IBC 2024, the Ultimate EFS Field portable NVMe-powered storage has been dramatically expanded for 2025. Now offering up to 122 TB of ultra-fast NVMe storage, EFS Field is built for capturing dailies, editing in the field, and keeping productions moving no matter where the shoot takes place.
The system’s airline-friendly design and rugged build make it ideal for mobile crews, while full integration with the EditShare multisite ecosystem ensures footage can be securely transferred back to base with SwiftSync.
EFS Ultimate NVMe: New Options for Every Workflow
EditShare is strengthening its NVMe lineup with three complementary options:
Ultimate 24 NVMe NodeNow shipping. This flagship NVMe solution delivers extreme bandwidth for uncompressed, file-per-frame workflows including 8K finishing. With over 24GB/s aggregate performance, it enables real-time DPX capture and playback previously limited to costly SANs.
Ultimate EFS NVMe Lite, debuting at IBC 2025. NVMe Lite offers a more accessible entry point to NVMe performance. Featuring 8 NVMe drives in a 2RU form factor, it delivers up to 14GB/s read throughput per node, making XOR-protected NVMe groups achievable at lower cost and scale.
Ultimate Hybrid NVMe/HDD Node. Also new for IBC 2025, this hybrid system combines NVMe performance with high-capacity HDDs in a single chassis. Users can define separate storage tiers, moving projects between HDD and NVMe as needed without downtime. The hybrid node is ideal for facilities balancing everyday 4K offline workflows with occasional ultra-high-bitrate finishing projects.
“Today’s creative teams need storage and workflow tools that are as flexible as they are powerful,” said Tara Montford, EVP Sales and Co- founder EditShare . “From high-capacity field systems to cost-optimized NVMe nodes and intelligent cross-site workflows, we’re giving customers more options to accelerate production while keeping collaboration front and center.”
Press Contact Katharine Guy katharine.guy@editshare.com
Boston, MA, and Prague, Czech Republic, Aug 21, 2025: EditShare, a leader in collaborative media storage and intelligent workflow solutions, and Octopus Newsroom, a global provider of newsroom computer systems (NRCS), today announced a fully integrated, end-to-end newsroom solution to be showcased at IBC 2025 in Amsterdam (September 12–15).
The partnership combines Octopus’ story-centric newsroom platform with EditShare’s high-performance media infrastructure, enabling news teams to plan, produce, and deliver stories with greater speed, scalability, and collaborative efficiency. The joint solution empowers broadcasters to meet the demands of today’s fast-paced, multi-platform news landscape.
A Unified Ecosystem for Modern Newsrooms
Octopus NRCS is built for story-first production, supporting everything from single-channel broadcasters to global networks. With more than 100 third-party integrations via MOS protocol and APIs, Octopus enables real-time script editing, rundown management, and publishing to broadcast, digital, and social channels. Its open approach ensures compatibility with studio automation, playout, graphics, and AI-driven tools, giving journalists the flexibility to focus on storytelling.
EditShare complements this with robust media infrastructure, including:
EFS Shared Storage is a media-engineered file system delivering more than 20GB/s throughput and scaling beyond 20PB. High-availability configurations and native drivers for Adobe Premiere Pro, Avid Media Composer, and DaVinci Resolve ensure uninterrupted collaboration for editing teams.
FLOW Media Asset Management automates ingest, proxy creation, versioning, and AI-driven metadata tagging. Integrated with Octopus, FLOW accelerates content search and retrieval, giving journalists immediate access to assets during breaking news.
Multi-Channel Ingest captures satellite, field, and agency feeds for instant use in scripting, editing, and playout.
Vbox Rundown Integration connects directly with Octopus via MOS, allowing producers and directors to manage rundowns, preview assets, and adapt live output in real time.
Together, the two systems create a connected newsroom environment that allows teams to gather, edit, and deliver content faster, with confidence and flexibility at every stage.
Why It Matters for Newsrooms
The joint solution addresses key challenges facing today’s news operations:
Speed: Multi-channel ingest, NVMe-powered storage, and FLOW automation provide instant access to high-resolution assets, cutting prep time for editing and publishing.
Collaboration: Journalists, editors, producers, and directors can work in parallel across locations, supported by native integrations between Octopus and FLOW, enabling instant asset access and synchronized rundowns.
Scalability: From 32TB to more than 20PB, EditShare infrastructure grows with newsroom demand, from local stations to 24/7 global networks.
Open Ecosystem: Over 100 MOS and API integrations, including AI transcription, graphics, and playout, ensure future-ready workflows.
“Octopus NRCS is built to meet the demands of modern journalism, where speed and collaboration are critical,” said Gabriel Janko, COO of Octopus Newsroom. “Our partnership with EditShare at IBC 2025 showcases how our open ecosystem, combined with EditShare’s high-performance storage and asset management, delivers a unified platform that lets newsrooms focus on storytelling, not technology. This integration enables journalists to break news faster while maintaining creative control across all channels.”
“EditShare’s mission is to provide media teams with tools that accelerate workflows and foster collaboration,” said Tara Montford, EVP Sales and Co-Founder of EditShare. “At IBC 2025, our integration with Octopus NRCS demonstrates a true end-to-end solution for newsrooms. By combining EFS’s high-availability storage, FLOW’s intelligent media management, and Vbox’s MOS-driven rundown capabilities, we’re enabling broadcasters to deliver high-quality news with agility and confidence, no matter the scale.”
Experience It at IBC 2025
Visit Octopus Newsroom at Stand 6.C12 and EditShare at Stand 7.A35 to see the solution in action. Live demos will showcase the full workflow, from ingest and planning to scripting, rundown management, and playout, highlighting how the two companies are empowering news teams to deliver compelling stories faster across every platform
To book time with us at the show, please click here
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
About Octopus Newsroom Octopus Newsroom is a global leader in newsroom computer systems, offering Octopus 12 NRCS and iReporter User-generated content platform for modern news production. With over 400 customers worldwide, Octopus supports flexible, story-centric workflows and integrates with over 100 broadcast technologies, empowering newsrooms to create and publish efficiently.
Boston, MA, 1 August 2025 – At IBC 2025, EditShare debuts the next evolution of its platform, built for media teams that demand real-time collaboration, AI-driven post, lightning-fast media-aware storage, and easy-to-use hybrid workflows. From post and sports to news and archiving, EditShare blends technical muscle with creative flexibility. Visit Booth 7.A35 to see how we’re pushing performance and energy efficiency, without sacrificing adaptability
What You’ll See at IBC
What’s New at IBC 2025
Expanded EFS Storage Solutions EditShare will premiere the latest Ultimate EFS Nodes, optimized for high-performance media workflows at any scale. Preview all-NVMe systems tailored for demanding 8K, VFX, and DI tasks. The newest EFS Field, portable, rugged, and now offering greater capacity, live ingest, and secure, verified media transfer, will also be featured. Additional updates to the Ultimate EFS lineup will be announced exclusively at the show, offering a hands-on look at the future of production workflows.
Next-Generation Collaborative Workflows Discover EditShare’s advances in collaborative workflows: MediaSilo’s integration with Louper enables real-time, frame-accurate review sessions without lag, downloads, or version confusion, allowing global teams to comment and approve instantly. A live Atomos Camera to Cloud demonstration will show proxy uploads directly into MediaSilo for immediate access, accelerating fast-turnaround projects.
Integrated Specialist Workflows On-booth demos showcase powerful integrations: Lasergraphics 5K 16-bit DPX film scanning with EFS, frame-accurate NDI ISO ingest with multi-channel recording, and comprehensive newsroom collaboration with Octopus.
“From green performance at scale to workflow flexibility across post, production, and archive, we deliver innovation shaped by customer insight,” said Tara Montford, EVP of Sales and Co-Founder of EditShare. “Whether you’re scaling up, streamlining reviews, or refining remote workflows, our solutions help teams move faster, collaborate better, and reduce friction. We look forward to showcasing these advances in Amsterdam.”
To book time with us at the show, please click here
About EditShare
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
Press Contact Katharine Guy katharine.guy@editshare.com
New Enhancements in EditShare One
The latest FLOW release, version 2025.1.0, delivers powerful new capabilities to media managers, streamlining workflows and making asset management more intuitive than ever. With enhanced scanning, uploading, and automation tools, EditShare One Organize simplifies complex tasks, saving time and improving efficiency. Let’s explore how these new features empower media professionals.
FLOW’s extensive range of applications often left users confused about which tools to use and how to install and maintain them. This limited user accessibility and acceptance and its why we created EditShare One. A simple browser based Interface that enables all users to access all of FLOW’s powerful tools for a variation of different workflows.
Time-consuming, manual processes are a thing of the past. FLOW Automation eliminates repetitive tasks like tagging, transcoding, and file delivery, allowing media teams to focus on creative work.
What’s New?
Right-Click Automations: Users can now trigger automation workflows directly from the Organize module, applying them to single or multiple assets with ease.
Automate across Projects or Media Spaces: Automate processes across entire projects, reducing manual steps and ensuring consistency.
Simplified Access to Templates: View only available automation workflows by asset type. Only relevant templates are displayed, keeping the interface clutter-free.
With these improvements, EditShare One is faster, easier, and more accessible—allowing teams to move media seamlessly through their production pipeline.
Keep Your Media Database Up to Date
Scan Assets Directly from EditShare One
Keeping track of media assets is crucial for efficient project management. The new scanning functionality enables users to update the FLOW database effortlessly—without leaving the Organize module.
How It Helps
On-Demand Scans: Update media metadata and add new assets to the database anytime.
Two Scan Modes:
Quick Scan – Ideal for detecting and adding newly created or modified files.
Normal Scan – Updates metadata for all new and modified files, keeping asset details current.
Direct Access in Organize: No need to navigate to FLOW Control for scans—everything is accessible where you work.
This feature ensures your database remains accurate and up to date, improving searchability and media organization.
Upload Files Faster, Smarter, and with Greater Control
Enhanced Upload Capabilities
Managing late arriving assets can be challenging, but the improved Upload function simplifies the process, giving users more control over their media.
Key Benefits
Batch Uploading: Add multiple assets at once, reducing downtime between uploads.
Advanced Metadata Options:
Prevent duplicate uploads with the Fail if asset already exists option.
Generate streaming proxies during upload.
Apply custom metadata tailored to your workflow including metadata triggers to automate workflows.
Global Ignore List: Admins can restrict unwanted file types, preventing unnecessary clutter in the system.
With these enhancements, uploading assets is more efficient and customizable than ever before.
Navigate and Manage Assets More Intuitively
Flexible layouts
Media professionals need a fast, streamlined way to organize and move assets. The new Flexible layouts in EditShare One – Organize, introduces a more intuitive layout designed for seamless asset handling
Why It Matters
Customizable Interface: Show or hide panels to tailor the workspace to your needs.
Multi-Select Dragging: Select multiple assets using keyboard shortcuts and move them together effortlessly with fewer clicks.
New Manage Viewpoint: Complimentary to the Log Viewpoint, the new Manage view stacks panels vertically providing simultaneous visibility of Media Spaces and Projects. Each view point can be utilized to maximise the layout specific to the task in hand from managing media to logging
Enhanced Searchability:
A new Results Panel categorizes assets into three tabs: Media Space, Project, and Latest Search Results.
Tabs remain visible even when navigating, eliminating redundant searches.
Breadcrumbs have been relocated for clearer navigation paths.
This update dramatically improves efficiency, making it easier to organize and access media in large-scale projects.
Performance Enhancements for Large-Scale Workflows
As more teams scale up operations, FLOW’s automation engine has been optimized for handling multiple workflows daily. A new Status View provides real-time insights into automation performance, allowing administrators to monitor system activity at a glance.
Get Started with FLOW Today
The FLOW 2025.1.0 release redefines how media professionals manage assets—offering automation, improved navigation, and more control over media workflows. Whether you’re handling high-volume uploads, triggering automated tasks, or optimizing media organization, EditShare One Organize ensures your team works smarter, not harder.
Boston, MA – 1st May 2025 — EditShare®, a global leader in collaborative media workflow solutions, will unveil its latest advancements at CABSAT 2025, delivering a new standard for performance, scalability, and intelligence across creative production environments. Live demonstrations at Booth S1-D20 will spotlight the newUltimate EFS Field, a revolutionary, portable NVMe-based storage platform engineered to provide production-proven performance and simple multi-site collaboration from on-set to the studio.
Headlining the showcase is the Middle East debut of FLOW AI, powered by FLOW Ultimate GPU engines. Built as a multimodal intelligence engine, FLOW AI transforms media workflows with state-of-the-art capabilities including multi-language speech-to-text (STT) transcription, scene detection, facial recognition, logo detection, and advanced OCR (optical character recognition). By combining high-speed asset management with intelligent automation and accelerated smart tagging, FLOW AI arms creative teams to find, organize, and deliver content faster, smarter, and at a global scale, obliterating old production bottlenecks and setting a new standard for speed, precision, and domination in modern media
For asset management, the new FLOW Core Unlimited licensing model removes seat restrictions, allowing media organizations to onboard users instantly and scale operations on demand. From boutique studios to global production houses, FLOW Core delivers true operational flexibility and scalability without limits
In addition to these headliners, EditShare will highlight:
An advanced newsroom workflow integration with leading NRCS vendor Octopus, delivering fast-turnaround, collaborative journalism for modern news teams.
All EFS nodes now feature multi-channel Live NDI support, enabling real-time, high-performance live production.
The stunning All-in-One 410, redefining compact storage with up to 600TB of raw capacity per node ideal for facilities demanding big performance in tight spaces.
The debut of expanded storage capacities across the entire EditShare solution portfolio, providing even greater flexibility for high-volume, high-performance environments.
“At CABSAT 2025, we’re bringing the full force of EditShare innovation,” said Tara Montford, Co-Founder and EVP of Sales at EditShare. “From blazing-fast performance to limitless scalability and smart automation, we’re empowering creative teams to tell bigger, bolder stories faster and from anywhere.”
EditShare staff will be on hand at CABSAT to talk about all of the latest enhancements, find out more on stand S1-D20 at CABSAT, or click here to get in touch.
About EditShare
EditShare is an Emmy Award-winning technology leader empowering storytellers with collaborative media workflows designed for on-premise, cloud, and hybrid environments. Its scalable storage and collaboration solutions support media businesses at every stage of video production, from storyboard to screen.
With an open architecture, EditShare fosters workflow collaboration, third-party integrations, and content sharing across the entire production chain. Its high-performance, high-availability design meets the rigorous demands of media storage, management, and delivery. The comprehensive suite includes multi-tiered content storage for production and post-production, innovative asset and workflow management tools, specialized features for content review, secure preview of pre-release materials, and the creation of customized branded pitch reels, ensuring a seamless and secure media production process.
Big trade shows like NAB have a way of overwhelming the senses. Big booths, bold claims, bright lights, nonstop conversations. I usually come home with a hoarse voice and a need for a nap.
This year is no different, but I’m also coming home with something else: a renewed sense of energy and conviction that we’re on the right path at EditShare.
It wasn’t just about what we showed at the booth. What struck me most was what I heard. Over and over, from both partners and customers, the feedback was simple and consistent:
“You guys really listened.”
That feedback landed deeply with me. Because over the past year, we’ve made a deliberate shift here at EditShare. Not just in our product roadmap, but in how we gather and respond to input from the people who matter most.
Here are a few examples of what that looks like in practice – and what stood out to me most from this year’s show.
FLOW AI: Built From Real Workflows – Not Buzzwords
AI dominated the show floor this year. Some of it was exciting. A lot of it was still pretty vague.
At EditShare, we’ve done our best to stay grounded and pragmatic. Our approach to FLOW AI starts by solving simple, painful problems like searching archives, tagging footage, finding things like logos and extracting metadata that makes your content easier to work with.
What we showed at NAB is just the beginning of our journey into AI. We decided to forgo flashy solutions with voice commands and lifelike avatars for ones that simply make real workflows better: a producer watching their media library come to life because it was finally searchable.
“This makes our archive worth something again,” a booth visitor told me. That made my day.
We’ve focused on speed too. FLOW AI can now process video at 10% of real time, as in, a one-hour file is analyzed in six minutes. That puts teams closer to playback, closer to publishing, and closer to the moment. And its being powered by fast GPU engines
We’ve paired that speed with predictable pricing: a flat-rate annual license, so teams can budget without worrying about usage-based fees or confusing credit systems that are difficult to track.
AI is the hot topic, but most AI today doesn’t live up to the hype. Some tools miss faces, misidentify scenes, or fall apart without us pre-training on your content. That’s why we’re building FLOW AI to understand your media and the way your team talks about it, so it’s not just another feature, it’s a tool you can trust.
Automation: The Quiet Win That Saves Hours
AI may be the star right now in the world of video, but we believe automation is still the hidden hero.
We kept hearing from teams at NAB: there’s still too much time spent getting footage off drives, transcoded, and organized for editing. Hours each week (sometimes more) go into tasks like these tasks that shouldn’t require near this much manual effort.
Even a few simple automations (a great ~5 minute demo of some of our most popular automations can be found here) can give you most or all of that time back. During busy delivery periods, we’ve seen teams reclaim entire days out of their week, simply by automating the manual stuff and getting to the actual editing much faster.
That’s why we’ve made automation in FLOW easier to trigger, easier to configure, and easier to try. Now a creative can simply right click and trigger an Automation workflow.
MediaSilo: Simpler, Clearer, and Easier Than Ever To Get Started
MediaSilo has always had a strong foundation. But we suspected the value was buried behind one-size-fits-most tiering and sub-optimal positioning that we just couldn’t find the time to revisit.
But before making any product changes, we went deep with our happiest customers—teams who use MediaSilo every day and couldn’t imagine switching. We asked them about three things:
Feedback had to be intuitive and flexible whether in the app or via email/slack.
Simple pricing and strong integrations were what sealed the deal.
Armed with that clarity, we kept investing. Not only in positioning, but also in the product itself. Here are a few recent updates:
Bulk Download for Review Links – Download large batches of content, with full folder structure, even without a login. Faster, more reliable, no account required.
HQ Proxy Playback – Choose from multiple resolutions, from 720p to 8K, for faster streaming or higher-quality previews.
DaVinci Resolve Panel – Browse, import, and share media directly from inside Resolve. Feedback flows directly back into the edit.
More to come later this year. We’re making MediaSilo easier to adopt, easier to use, and better integrated into how post teams already work – without all the confusing gotcha pricing or “only with enterprise” feature-gating that other collaboration tools force you into.
When Times Get Tough, Make the Value Obvious
Despite our optimism, the video industry is still under pressure. The Devoncroft team shared some data at NAB that suggested a 10 point margin decrease in the largest content creators over the past 10 years. That kind of pressure isn’t reserved for the big guys. And in that kind of environment, every purchase is scrutinized. It isn’t enough anymore to sell something valuable. That value has to be obvious. In an environment like this one, it has to be unmissable.
In the never-ending work of pulling ourselves out of technical specs and trying to make that value clearer, I’ve been thinking a lot about the contrast between two hypothetical production teams: One still stuck doing things the old way. And one actually taking advantage of everything we’ve built.
How differently would those teams operate? What would it feel like to be part of each?
Really different, it turns out. Here’s a simple example.
The Old Way
New Way with EditShare
1. Getting Organized
Wait a day (or more) to download, organize, and prep files by hand
Trigger a FLOW automation to ingest, sort, QC, rename, and get files ready to edit automatically
2. Finding What You Need
Manually label clips, dig through folders, or rely on memory
FLOW AI makes media searchable right away—no tagging, no guessing, and trained on what you care about
3. Working Remotely
Ship drives overnight, sync footage manually, or bounce between tools to hack together a remote workflow
Generate proxies, collaborate in real time, and share in-progress work—all in one environment, from wherever you’re working
This is what “doing more with less” actually looks like.
With less waste in the system, you can bid on more projects, deliver edits faster, and keep your team from burning out or worse, looking around.
You’re not waiting a full day to download, transcode, and organize raw footage—you’re starting to select the same morning the shoot wraps.
You’re not tying up your lead editor answering emails about version 3_1_FINAL_FINAL.mov—you’re sending a MediaSilo link that lets the client leave timecoded feedback right in the player.
You’re not wondering if your assistant labeled that clip “INT_BTS_camB” or “Interview2_Greg”—FLOW AI tagged it with “Greg,” “backstage,” and “cinema camera B” the moment it hit storage.
You’re not setting alarms to check if files uploaded overnight you get a Slack ping when the automation finishes, and everything’s where it needs to be.
In a tighter market, these aren’t nice-to-haves. They’re what let your team take on more work without working more hours.
Why do I bring this up? Because after a few laps around the show floor, you start to notice something: if you walk fast enough past all the booths and screens, a lot of what’s being exhibited starts to look the same. Slick, dark-mode-everywhere UI. Big claims. Buzzword bingo.
That’s why I’ve been laser-focused leading up to this week on making the value in what we do obvious. I don’t want the life-improving magic in our products to get lost in the noise.
And because based on what we heard from customers and partners at NAB people who’ve seen both the before and after I’m more confident than ever that we’re on the right track.
A Moment That Stuck With Me
A quick shoutout: In the days before the show kicked off, I watched Adam Lewiston, our Global Pre-Sales Technical Manager, lead our booth’s technology setup and our final demo prep. He didn’t just manage our pre-sales logistics – he ran a bootcamp. Our teams drilled, recorded and re-recorded their demos until they were tight and consistent. That kind of leadership made a real difference. I know our customers and prospects noticed. I sure did. Great job, Adam.
Thanks for following along. Whether you’re recovering from NAB too, or just getting going with your own Q2, I hope you have a great week.
Brad
Want to learn more about the latest innovations released at NAB 2025?
From ultra-fast storage to AI-powered media management, EditShare’s latest advancements set new standards for workflow efficiency
Boston, March 11, 2025 – EditShare, the leading name in collaborative media workflows, is set to make waves at NAB 2025 (booth SL4216, Las Vegas Convention Center, 6 – 9 April) with exciting new innovations that will redefine media storage, workflow efficiency, and AI-driven content management.
Following on from the Ultimate series well-received debut at IBC 2024, EditShare’s latest advancements will now make their U.S. premiere in Las Vegas. Attendees can expect a firsthand look at the next generation of media storage solutions, offering remarkable speed and scalability to support a variety of production environments. Whether it’s boutique post-production studios or major broadcast networks, EditShare’s latest solutions are designed to empower creative teams with unparalleled performance and workflow efficiency, backed by powerful security features.
Beyond storage, EditShare is rolling out significant upgrades to its intelligent media management tools. These enhancements will streamline how media professionals handle, process, and locate their assets making workflows faster, smarter, and more intuitive.
Clients will see noticeable gains in speed and performance across the entire product line, alongside major OS upgrades that improve reliability and ease of use. And with new, competitive pricing, EditShare is making high-end media solutions more accessible than ever before.
One of the must-see demonstrations at NAB 2025 will showcase the direct integration of EditShare’s high-performance NVMe storage with cutting-edge film scanning technology from Lasergraphics. This live presentation will highlight the system’s ability to handle high-resolution media, reinforcing EditShare’s commitment to pushing the boundaries of what’s possible.
“Our goal has always been to give media professionals the tools they need to create, collaborate, and deliver with ease,” said Brad Turner, Chief Executive Officer of EditShare. “The advancements we’re bringing to NAB 2025 demonstrate our dedication to helping our customers stay ahead of the curve. With faster speeds, smarter workflows, and better value, we’re changing the game.”
Visitors to NAB 2025 are encouraged to stop by EditShare’s booth for live demonstrations and an exclusive look at the future of media workflows.
For more information on EditShare solutions, please click here to get in touch. Or book a meeting with us at the show here.
About EditShare
EditShare is an Emmy Award-winning technology leader empowering storytellers with collaborative media workflows designed for on-premise, cloud, and hybrid environments. Its scalable storage and collaboration solutions support media businesses at every stage of video production, from storyboard to screen.
With an open architecture, EditShare fosters workflow collaboration, third-party integrations, and content sharing across the entire production chain. Its high-performance, high-availability design meets the rigorous demands of media storage, management, and delivery. The comprehensive suite includes multi-tiered content storage for production and post-production, innovative asset and workflow management tools, and specialized features for content review, secure preview of pre-release materials, and the creation of customized branded pitch reels, ensuring a seamless and secure media production process.
