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NAB 2026 Wrap Up

NAB 2026 felt like a turning point for the industry. While previous years were defined by curiosity and a bit of “AI-mania,” this year the floor was dominated by a demand for operational maturity and practical integration. Our CEO, Brad Turner, and VP of Engineering and Global Service Assurance, Lon Barrett, recently sat down to recap their four days on the floor and discuss the core technical and strategic takeaways that will define the trajectory of media operations this year.

Following the conversations at the booth, it is clear the industry has moved past the “if” of AI adoption and is now focused on the “how” of practical, high-scale implementation.

1. Moving Toward Analytical Utility

While generative AI continues to capture headlines, the consensus among post-production professionals has shifted toward analytical AI. The “practical” side of the technology (speech-to-text, facial detection, logo identification, and shot detection) is where the real efficiency gains are found.

In professional media and entertainment, creatives often view AI with skepticism, fearing it may replace human judgment. However, our approach focuses on AI as a supportive layer that handles the heavy lifting of logging and metadata enrichment. By extracting data from unstructured video (e.g., identifying a specific church in a scene or the weather conditions of a shoot), we enable a natural, semantic search experience that lets editors find assets by memory rather than rigid file-naming conventions.

2. Infrastructure for the Content Creator Economy

One of the most visible shifts at NAB 2026 was the demographic of the attendees. While international travel may have skewed total scans, the floor was dominated by individual creators and mid-tier production teams born out of the YouTube explosion.

These creators are looking for a sustainable path to grow their technical infrastructure. Our strategy centers on providing a clear migration path: starting with cloud-first tools like MediaSilo for high-speed editorial review and collaboration, and eventually transitioning to high-speed, on-premise storage as their libraries scale. For many, the goal is to find a predictable environment that balances the performance of local hardware with the accessibility of the cloud.

3. The Economics of Hybrid Workflows: Cloud Repatriation and TCO

The debate between cloud and on-premise storage has matured into a sophisticated discussion about Total Cost of Ownership and ROI. While “cloud for convenience” remains the standard for remote editing and file sharing, we are seeing a significant trend toward cloud repatriation.

As users become more educated on the long-term costs of storing petabytes of “cold” data in the cloud, they are looking for a landing spot for their mass storage that doesn’t carry a monthly penalty. On-premise storage continues to gain density, making it a more cost-effective choice for large-scale archives. However, the aggregate usage of the cloud continues to grow, not necessarily as a replacement for on-premise, but as a host for specific workflow infrastructures and apps.

4. The Shift in Vendor Responsibility

For too long, technology vendors in the media space have ignored the financial complexities their customers face. With the explosion of the ecosystem, from lightweight cloud editors to specific AI plugins, the sheer number of tools can be overwhelming. Our responsibility is to help teams navigate this environment by providing integrated solutions that reduce friction. 

Whether it’s building FLOW AI as a native engine to avoid multi-vendor complexity or ensuring our tools play well with third-party NLEs like Adobe Premiere and DaVinci Resolve Studio, the focus is on a sustainable, high-performance ecosystem.

EditShare is committed to building AI that works in real media operations, not just for the NAB stage. Thank you to everyone who stopped by the booth this year. If you missed us, reach out for more info on our latest product offerings, including FLOW AI, MediaSilo AI, and storage solutions for companies and industries of all sizes.

The dust has officially settled on the 2026 NAB Show in Las Vegas, and the atmosphere across the newly renovated halls of the LVCC was unmistakable. This wasn’t just another trade show; it was a pivot point. If 2025 was about the industry asking, “What can AI do?”, then 1,100 exhibitors just spent five days answering, “Here is how it earns its keep.”

The overarching theme of the show was the “Great Media Reset.” After years of “growth at any cost,” the industry has shifted its gaze toward sustainability, operational efficiency, and the practical execution of technologies that have finally moved from pilot projects to production mainstays.

Here is what defined the landscape of NAB 2026.

From AI Pilots to Full-Scale Execution

The most visible shift was the doubling of exhibitors in the AI Pavilions compared to last year. We are no longer looking at “experimental” generative tools in isolation. Instead, AI is now natively embedded into the hardware and software we use every day, from AI noise cancellation in Saramonic’s new wireless audio systems to AI-powered subject tracking in the latest 4K ENG cameras from Sony and Canon.

In the world of asset management and collaboration, the conversation has moved toward automating the “boring” parts of creativity. We saw this trend play out across the floor as teams looked for ways to eliminate manual tagging. It’s why we were so energized to show how MediaSilo AI and FLOW AI are fitting into this new era, focusing on making content searchable and actionable without adding to the editor’s plate.

The “Be Your Own Cloud” Movement

While cloud production is the standard, a fascinating counter-trend emerged this year: “Be Your Own Cloud.” Attendees were highly focused on tools that allow for secure, direct streaming and file access from local drives.

This hybrid mindset acknowledges that while the cloud is essential for distribution and scale, there is immense value in maintaining control over local high-performance storage. This is driving a new demand for infrastructure that bridges the gap between on-prem speed and cloud-based flexibility.

The Professionalization of the Creator Economy

The Creator Lab in Central Hall was no longer a side-show, but a destination. The expansion of this area reflects a massive shift: creators are now building scalable, revenue-generating media businesses. Today’s creators are moving away from broad appeal in favor of hyper-focused niche authority, building sustainable businesses around specific, loyal communities. This evolution is driving a demand for “agentic” production models, where AI serves as a unified stack to handle the heavy lifting of organization and formatting. 

This professional pivot is exactly where the industry is seeing the value of intelligence-driven workflows like MediaSilo AI and FLOW AI. These tools are becoming essential as creator businesses scale, helping them manage the transition from simple content production to complex multi-platform distribution without losing agility. The barrier between high-end professional post-production and the creator economy has effectively vanished, with both sides prioritizing AI-native ecosystems to automate metadata and streamline the path from capture to monetization.

The EditShare team at NAB 2026

The Bottom Line

NAB 2026 wasn’t about the “next big thing,” it was about the “right big thing.” The industry has stopped chasing every shiny object and started investing in tools that provide a clear path to profitability and creative freedom.

As we look toward the rest of 2026, the goal is clear: build workflows that are smarter, faster, and more sustainable. We’re proud to be in the game, helping navigate this reset.

Did you miss us at the show? Reach out to see how we’re helping teams bridge the gap between production and post with intelligence and speed.

Get Started

We have a big week ahead! As the team prepares to head to Las Vegas for NAB, the excitement is building. While the industry is buzzing with talk about new releases and the latest in AI, it’s the perfect time to remind our community that EditShare is built to support your entire media lifecycle from ingest to archive.

Here is a look at what we’re highlighting this year at Booth N1251.

1. Supporting Your Entire Workflow

EditShare isn’t just a storage provider; we provide the foundational infrastructure for your entire production lifecycle. We play across every stage of the process to ensure your team stays creative and productive:

2. AI Security: Sovereignty Over Your Content

Security is a top concern across every industry. We approach security with a multi-layered strategy to give you total peace of mind:

3. Storage for Every Scale: From 100 Terabytes to Petabytes

At EditShare, hardware is our foundation. We believe every team deserves high-performance storage, regardless of their size or industry. We offer tiers for every need:

See You in Vegas!

We can’t wait to show you these innovations in person. Stop by Booth N1251 in the North Hall to see our storage and AI tools in action.

Book a demo today to see how we’re making your workflow more searchable, secure, and scalable than ever before.

For technical teams, the transition from basic file sharing to a managed environment often reveals a “MAM Gap”. You have outgrown the lack of control in standard folders, but you are not ready for the six-month deployment of an enterprise-grade asset management system. At EditShare, we bridge this gap by supporting your entire workflow, from script to screen, ensuring that your active library and deep archive remain performant, secure, and searchable.

The Constraint of the Traditional MAM

A traditional, full-scale MAM is a significant infrastructure commitment. It assumes your organization is ready to implement a fixed taxonomy, complex permissions models, and ingest workflows that often require dedicated IT oversight. When lean teams deploy these systems prematurely, the complexity often results in low adoption, with users reverting to unmanaged “old way” sharing to maintain velocity.

The Minimum Effective Dose: MediaSilo as your Library

MediaSilo provides the “minimum effective dose” of media management for your active Library; the assets currently in production or under review. It focuses on three core technical requirements:

1. Organizing the Library

MediaSilo allows you to ingest files quickly without a preliminary metadata project.


 

2. Secure, Reliable Sharing

Basic sharing handles the transfer; MediaSilo handles the experience.


 

3. Branded Presentation (Spotlight)

High-stakes reviewers judge the quality of the work based on its presentation.


 

Analytical Utility with MediaSilo AI

We are enhancing the lightweight library experience with MediaSilo AI, focusing on “Gold Medal” utility rather than generative novelties.

If you have outgrown basic folders but are not ready for a deep IT infrastructure project, you have found the “MAM Gap”. MediaSilo fits exactly there, providing the security, searchability, and performance required from script to screen.

Visit EditShare at Booth N1251 to evaluate these workflows in person. Book your 1:1 demo today!

Finding a specific moment in your library, a jersey logo, a crowd reaction, or a specific interview setup often feels like digital archaeology. When a producer remembers a shot but can’t locate it, the result is hours of manual scrubbing that drains creative momentum. Because video is unstructured data, there is no inherent metadata that tells you what is happening on-screen. Historically, the only solution was manual logging, which is slow, expensive, and rarely complete.

At NAB this year, we’ll be showing off FLOW AI, our new analytical AI engine designed to bring intelligence directly into media management and workflow automation. It does the unsexy but essential work: finding logos, recognizing faces, describing scenes, and adding the context needed for true semantic search inside our core FLOW asset management interface. It’s a major step forward in how EditShare customer teams can understand, organize, and move faster with the content they create every day.

We have some previous experience with audio and video AI processing. Our generation one offering was expensive, slow, and required two different products to actually accomplish most tasks. We learned from that experience.

We could have treated the next version of AI as a web-based integration: sending files to AWS or Google, pulling results back, and stitching it into the UI. But that approach creates exactly the kind of fragile, multi-vendor complexity media teams are trying to escape (and failed the first time). Our customers don’t want another system to configure or another support boundary when deadlines hit: they want intelligence that’s native to the workflow they already trust. That’s why we made AI a core part of FLOW, building on the broader platform transformation we described in The Rebirth of FLOW. Along the way, we also strengthened FLOW’s underlying search performance, because sophisticated customers managing millions of assets were pushing the platform to its limits. We optimized for that scale.

This approach does come with a trade-off today: AI video processing requires a dedicated GPU server, adding additional entry costs. We built the first version for serious editing teams and media management professionals who aren’t dabbling with a few clips, but need to analyze and organize 500+ hours of content every year, like reality TV productions, large corporate marketing teams, and sports organizations. 

Over time, we’ll fold GPU capability into our core server architecture to eliminate extra hardware and reduce friction, and we’re also focused on displaying FLOW AI results inside DaVinci Resolve or Adobe Premiere. 

We’re building AI that actually works in real media operations, not demos.

Book a 1:1 demo or stop by booth N1251 to see how these tools perform in real-world media operations and how native intelligence can turn your archive into a functional, searchable asset.

See How FLOW AI Impacts Your Workflow

NAB 2026 is shaping up to be the “AI Show,” but for most video editors and post-production supervisors, the excitement is mixed with a healthy dose of skepticism. Between the ecosystem friction found in once-seamless tools  and the constant noise of new plugins, it’s hard to tell what will actually save you three hours on a Tuesday and what is just a shiny toy.

Before you hit the floor, here is a guide to the four kinds of AI you’ll encounter, and how to spot the real problem solvers.

1. The Generative “Shiny Toys”

These are the booths with the longest lines. They show you how to swap a background or generate a voiceover in seconds. It’s impressive technology, but for many high-end pros, these are silver medal features. They are fun to play with, but they don’t solve the digital archaeology of digging through thousands of folders just to find one three-second soundbite.

2. The “Black Box” Harvesters

Many AI tools operate by sending your content to a third-party cloud for processing. This often comes with “fine print” that allows them to use your footage to train their machine learning models, which is a massive dealbreaker for corporate and legal teams concerned about biometric data and intellectual property.

3. The Creative’s Brain (FLOW AI)

For production teams managing massive amounts of media and cold storage, the real problem is the archive. FLOW AI acts as a Production Asset Management (PAM) powerhouse designed for the rigors of on-premise hardware.

4. The Library Gateway (MediaSilo AI)

While FLOW handles the archive, MediaSilo AI is designed for your library: the active and past projects you are currently sharing for review, approval and delivery.

Making Sense of the Ecosystem: One Engine, Two Missions

At the EditShare booth, we’re showcasing how these two systems work together while serving unique purposes. 

FLOW for the surgical, on-prem production management and archive 

MediaSilo for the collaborative, cloud-based library and transcription

Because they share the same engine, your intelligence, including face, logo, and speech detection, remain consistent and secure from the first ingest to the final archival search.

Stop by Booth N1251 at NAB

Don’t get distracted by the shiny toys. Come see how we’re solving the digital archaeology problem and making media libraries usable again.

Would you like to see the gold medal AI in action?

Book a meeting with our team

Moving past the “cool factor” to find the tipping point where search friction starts costing you real money.

AI indexing is rapidly becoming a standard feature in media workflows. It’s easy to assume that adopting it is simply part of staying current. But at EditShare, we believe that’s the wrong starting point.

The more useful question isn’t “What can AI do?” but rather: Does it change the economics or throughput of your specific operation?

The Tipping Point: From “Annoying” to “Expensive”

We’ve all heard the complaint: “We produce more than we can find.” For a small team, that’s a minor annoyance. For a high-volume production house, it’s a business failure.

The “tipping point” occurs when search friction manifests as a tangible loss. We’ve seen it happen in three specific ways:

  1. The Duplicate Shoot: A team flies a crew out to capture “generic city b-roll” because no one can find the high-quality drives from six months ago.
  2. The Missed Deadline: An editor spends six hours “scrubbing” through raw footage to find a specific interview soundbite, pushing the delivery past the broadcast window.
  3. The Lost Opportunity: A brand wants to do a “throwback” campaign, but the archive is such a “black hole” of unindexed data that the creative idea is killed because the labor cost to find the clips exceeds the project budget.

When AI Indexing Doesn’t Make Sense

If your team produces one-off projects that are delivered and rarely revisited, the long-term value of indexing every frame is limited. An archive that is rarely accessed does not suddenly become valuable just because it has more metadata. Searchability enables reuse, but it does not create reuse on its own.

When the Math Changes

Where AI indexing begins to make financial sense is in environments where volume and reuse are structurally important.

The Reality Check

AI is a lever, not a magic wand. It is brilliant at pattern recognition, like finding a logo, a specific face, or a spoken word. It still struggles to interpret emotional nuance or “vibe.”

Furthermore, the technology only works if the workflow changes. Media must be centralized, and metadata must be visible exactly where the editors work. Without adoption, indexing is just background noise.

See How FLOW AI Impacts Your Workflow

Investment in high-bandwidth shared storage prepares the Soho facility for next-generation finishing and future workflow expansion

Boston, MA, 17 March 2026: EditShare®, a leader in collaborative media workflow solutions, today announced that TVC Soho, a London-based post-production facility, has selected EditShare shared storage as the foundation for a new high-performance finishing environment.

Based in the heart of London’s media district, TVC Soho provides premier editorial, grading, and audio services for global broadcasters and film studios. To support its growing DaVinci Resolve finishing tier, the facility will implement a 128TB Ultimate EFS NVMe system alongside an Ultimate EFS-310 providing 192TB of scalable storage. This high-bandwidth architecture is designed to ensure seamless 4K/8K performance while maintaining full compatibility with TVC’s existing Avid offline workflows.

“For our finishing workflows, we needed storage that could deliver the throughput required for high-resolution media without compromise,” said Marc Collins, Managing Director of TVC Soho. “EditShare provides the performance we need for Resolve today, together with the scalability to grow and the reassurance of working with a trusted supplier with local support and spares here in the UK.”

The solution is being delivered in collaboration with Jigsaw24 Media, a specialist media systems integrator supporting creative and production environments across the UK.

Once live, the new environment will provide TVC Soho with a unified platform to keep media accessible across collaborative teams. The architecture also establishes a foundation for future growth, including potential expansion of offline editorial capacity.

“Post-production facilities today are balancing the need for extreme finishing performance with the reality of increasingly distributed teams,” said Brad Turner, CEO of EditShare. “By combining NVMe speed with our EFS file system, we’re providing TVC Soho with a high-bandwidth foundation that doesn’t just power their Resolve suites, but also enables the seamless remote workflows and collaborative flexibility required in a modern media hub.”

The system is scheduled for installation in the coming weeks.

For more information on EditShare solutions, please click here to get in touch.

About EditShare

EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening. 

The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content. 

About Jigsaw24 Media
Jigsaw24 Media is a specialist division of Jigsaw24 and provides technology solutions and services to media and entertainment professionals, educators, and marketing and content teams. The company’s industry-recognised experts design, deliver, integrate and support end-to-end solutions for some of the nation’s biggest broadcasters and facilities, and it’s the only UK-based business of its kind that has in-house system integration capabilities. Jigsaw24 Media’s vendor community features over 120 technology companies and the business partners with 30 of the biggest industry suppliers including Adobe, Apple, Avid, EditShare and Nutanix. Headquartered in the heart of London’s media community, with dedicated representatives in the regions and a nationwide support team, Jigsaw24 Media provides local services on a national scale.  For more information visit https://media.jigsaw24.com/

©2026 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Katharine Guy
katharine.guy@editshare.com

Boston, MA –11 March 2026 – EditShare®, a leader in collaborative media workflow solutions, will demonstrate its latest advancements in AI-powered media operations and high-performance NVMe storage at the 2026 NAB Show (Booth N1251). The showcase will focus on how broadcasters, post facilities, and production teams can manage growing content volumes without increasing operational complexity.

EditShare’s approach centers on Analytical AI, technology that analyzes media to identify and structure information such as speech, faces, text, and scenes. Unlike generative AI systems that create new content, Analytical AI focuses on understanding existing media, automatically enriching files with metadata that makes video searchable and easier to find. Integrated across the EditShare platform and accelerated by high-bandwidth shared storage, these capabilities allow teams to quickly find the clips they need across their media libraries.

“At NAB 2026, we’re showing how analytical AI has moved from an interesting tool to a foundational part of the EditShare platform,” said Brad Turner, CEO of EditShare. “The real opportunity is the ability to analyze video at scale and make that intelligence usable across the entire workflow. Whether media lives on-premise with our FLOW asset manager or in the cloud with MediaSilo, teams can instantly search their libraries and find the moments they need.”

AI and Intelligent Workflows Across the Platform

MediaSilo: Intelligent Review and Approval for Modern Production Teams

Alongside the new AI capabilities being introduced within MediaSilo, EditShare will also unveil new MediaSilo bundles: Teams, Pro, and Enterprise – providing scalable options for organizations of any size. These bundles bring together core collaboration capabilities including forensic watermarking, single sign-on (SSO), and unlimited AI, giving production teams access to advanced functionality without the pricing barriers traditionally associated with high-end review platforms.

MediaSilo also enables teams to collaborate with unlimited external stakeholders, making it easy to involve clients, partners, and reviewers throughout the production process.

Visitors to the booth will see how MediaSilo integrates with the FLOW asset management platform, allowing teams to move directly from ingest and media management into secure review and approval workflows. 

Infrastructure Built for Intelligent Workflows

The continued evolution of the Ultimate EFS lineup will be on display, engineered to support demanding media workflows across leading creative applications including Avid Media Composer, Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, Autodesk Flame, and Baselight:

EditShare will again partner with Lasergraphics to showcase high-resolution film scanning captured directly into an Ultimate EFS NVMe storage node. Attendees can watch 4K and 8K DPX image sequences ingest in real time and move immediately into playback and grading in DaVinci Resolve, illustrating the huge sustained shared read and write bandwidth required for film restoration and archive workflows.

Commitment to Enterprise-Grade Security and Compliance

As content security becomes increasingly critical for high-stakes productions, EditShare continues to invest in rigorous protection for its users’ intellectual property. MediaSilo has officially joined the TPN+ (Trusted Partner Network) community, signaling a commitment to the industry’s highest standards for content security. The company is also undergoing the assessment process for the TPN+ Shield certification, with completion expected in the coming months. This initiative ensures that MediaSilo users can collaborate with confidence, knowing their workflows adhere to the most stringent security best practices defined by the Motion Picture Association (MPA).

From Capture to Collaboration

EditShare is also pleased to welcome farmerswife to the booth, showcasing how its resource scheduling and management tools complement the EditShare ecosystem.  “At NAB, we’re showcasing how farmerswife and Cirkus bring greater structure and visibility to production planning and project execution,” said Jodi Clifford, CEO, farmerswife. “By leveraging EditShare’s Open API, organizations can connect operational data with their media workflows, helping teams stay aligned from acquisition through delivery.”

Attendees are invited to visit Booth N1251 to see these workflows in action. To schedule a meeting with the EditShare team, visit: https://editshare.com/event/nab-2026/

©2026 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

Press Contact
Katharine Guy
katharine.guy@editshare.com

The “office” is no longer a single building when it comes to media production. It’s a global network of edit suites, home offices, and field locations. But for years, the barrier to seamless collaboration has been the dreaded VPN (Virtual Private Network).

Traditional VPNs are often the “bottleneck” of creativity. They are notoriously difficult for IT departments to manage, confusing for freelance editors to set up, and, most importantly, frequently underperform when handling high-resolution media.

That’s why we created SwiftLink, powered by our partnership with ZeroTier. Here is how we solve the remote access puzzle for good.

The Problem: The “VPN Wall”

Remote production usually hits one of two walls:

  1. The Enterprise Wall: Corporate IT departments are often reluctant to grant external freelancers access to the main corporate VPN due to security risks or complexity.
  2. The Capability Wall: Smaller production houses may not have the technical “wherewithal” to build or maintain a high-performance VPN that can handle the rigors of real-time video editing.

When connectivity fails, editors resort to shipping hard drives or struggling with “SMB over WAN,” which simply doesn’t work for professional workflows.

SwiftLink integrates ZeroTier directly into the EditShare ecosystem to create a “Private Cloud” that is secure, affordable, and incredibly fast.

1. Instant Access for Freelancers

Instead of a complex manual setup, an admin simply generates a 16-digit network ID.

2. “Peer-to-Peer” Performance

Unlike traditional VPNs that route all traffic through a slow central server, ZeroTier acts as a “cloud broker.” Once the connection is made, it gets out of the way.

3. Connecting the Global Studio (Site-to-Site)

SwiftLink isn’t just for individuals; it’s for entire facilities. You can link up to nine distinct sites (e.g., LA, London, and a field unit) into a single ecosystem.

The Bottom Line

SwiftLink removes the “IT middleman” and the “physics bottleneck.” Whether you are a solo freelancer needing to mount a media space as if you were in the room, or a global studio syncing terabytes of data, SwiftLink makes the connection invisible so you can focus on the story.

“We can’t violate the laws of physics… but we’re going to make the most efficient use of that pipe.”

Get Started With SwiftLink

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