Digital Asset Management for Video Production

Digital Asset Management
for Video Production

Digital Media Management Software: Why Video Teams Need a MAM, Not a Marketing DAM

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WHO IT’S FOR

Built for Video Teams Whose DAM Wasn’t Built for Video

Corporate Video Production

Broadcast Operations

Post Production Houses

Creative Agencies

Enterprise Media Teams

Archive Management

THE PROBLEM

Your DAM Was Built for Logos and PDFs. Your Team Works With Terabytes of Video.

Marketing DAMs handle brand assets well. But they weren’t designed for ProRes files, multi-cam projects, or production workflows where you need proxy generation, NLE integration, and frame-accurate search. Stretching a DAM to handle video creates a system that’s slow to ingest, painful to search, and disconnected from the tools editors actually use.

THE CURRENT WAY

A marketing DAM stretched to handle production media

Large video files take minutes to upload and longer to process. Previews are low-quality thumbnails.

No NLE integration. Every asset requires export from the DAM and import into the editor.

No proxy workflow. Remote editors either download full-resolution files or don’t edit.

Metadata is marketing-oriented: campaign name, brand, region. Not timecode, shot type, or speaker.

Search returns marketing assets and production footage in the same results with no way to filter.

WITH EDITSHARE MEDIA MANAGEMENT

A MAM built for the way video production actually works.

ProRes, DNxHR, DPX, and MXF handled natively. Full-resolution playback and frame-accurate scrubbing.

Native panels in Premiere Pro, Avid, and DaVinci Resolve. Drag from FLOW to timeline.

Automatic proxy generation on ingest. Remote editors start working immediately.

AI-generated metadata: speech-to-text, face detection, shot type. Production-relevant search.

Workflow automation: ingest, transcode, tag, route, distribute. Not just store and retrieve.

State-of-the-art Facility in Central London Relies on EditShare for Storage and Media Management

“Editshare gives us performance storage with a lot of useful tools to support a fully modern workflow and an agnostic approach to applications. It’s flexible and has a strong track record.“

Media Prima Redefines Newsroom Efficiency with Integrated Workflow Solution

“This project is a perfect example of EditShare’s open approach to media workflows, working alongside best-of-breed technology providers to deliver a solution that meets the needs of Media Prima.”

Last Cut Media Increases EditShare Footprint to Streamline Production

“Since we moved to EditShare storage we have been able to streamline our workflows, it has helped our business grow, prompting us to expand our storage network to accommodate new projects.”

HOW IT WORKS

Where DAMs Fall Short and MAMs Pick Up

FLOW is digital media management software built for production. Here’s what it handles that marketing DAMs can’t.

Native Video Formats

ProRes, DNxHR, DPX, MXF. FLOW handles production codecs natively, not as attachments or generic uploads.

Frame-Accurate Search

Search by timecode, spoken word, face, or shot type. Find the exact frame, not just the file.

NLE Integration

Native panels for Premiere, Avid, and DaVinci. Assets flow from MAM to timeline without export-import steps.

Proxy Workflows

Auto-generated proxies on ingest. Remote editors get lightweight files. Finishing happens on full-resolution originals.

Production Metadata

AI-generated: speech-to-text, face detection, shot classification. Metadata that matches how editors search, not how marketers tag.

Workflow Automation

Ingest, transcode, tag, route, distribute. FLOW automates the chain from camera to delivery, not just storage to download.

WHY IT MATTERS

Production-grade security without IT complexity.

All media stays on your EditShare infrastructure. No cloud upload required.

Role-based permissions at the project, folder, and asset level.

Audit trails for every access, search, and export.

No per-seat licensing. Scale your team without scaling your license cost.

Learn More

Scaling Production with FLOW Automation

In high-output post-production, the most expensive asset isn’t the storage or the licenses, it’s the editor’s time. Yet, in many facilities, senior creatives still spend hours on “janitorial” tasks. Read how teams are using FLOW to recapture billable hours and ensure architectural consistency.

Read the Blog

Your Workflow, Supercharged with FLOW AI from EditShare

FLOW AI’s Dynamic Discoverable Assets make every file instantly findable and shareable. Watch this short video to see how it can save your teams hours of manual work.

See A Short Demo

Stop the Chaos: Why Your Production Workflow Needs a “Brain” in 2026

One of the biggest hurdles in modern production is the confusion between different asset management systems. While the terms are often used interchangeably, using the wrong system for your specific needs can lead to significant inefficiencies.

Check out the White Paper

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